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montyjeffrey · 2 years

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Allen R. Schindler Jr. was a 22-year-old American Radioman Petty Officer Third Class in the United States Navy who was murdered 30 years ago today on Navy Day while on shore leave in Sasebo, Japan, by his fellow shipmates, who were provoked only by the knowledge of his homosexuality.

Allen R. Schindler Jr. was born on December 13, 1969, in Chicago Heights, Cook County, Illinois, to Dorothy Hajdys-Clausen and Allen Schindler Sr. Allen was the third of four children, and his family was three generations Navy. His grandfather served in WWII and his stepfather in Vietnam; following in their footsteps, Allen enlisted while still in junior high at Bloom High School. After graduation, he shipped out and left Chicago Heights for the first time to serve his country.

Allen was in the Navy for four years. He served on the USS San Jose, the USS Midway, and was serving on the USS Belleau Wood at the time of his death. The USS Midway was Allen’s dream assignment. He described the 11 months he spent on the aircraft carrier as his happiest days in the Navy. The Midway was a relatively tolerant ship where Allen didn’t feel the need to hide being gay.

On the Midway, he saw action in Operation Desert Storm and received a patch for his involvement in the campaign. Allen even extended his four-year tour so he could ride the last voyage of Midway before its decommission and got his own memento — a tattoo of Midway on his arm.

In December 1991, Allen was transferred to the USS Belleau Wood, and the harassment began almost immediately. According to reports, the Belleau Wood gained a reputation for being "the worst ship of all" when it came to homophobia and violence, where there was open hostility towards gay shipmates amongst the 950-plus crew. Newcomers Terry M. Helvey and Charles E. Vins were part of a group on board the ship that routinely harassed shipmates suspected of being gay. Helvey threatened gay shipmates that if they didn’t get out of the military soon, he and his gang were going to personally do something about it, and he continued to harass Allen whenever he could. Allen’s shipmate and friend, Keith Sims, reported Helvey and Vins to the ship’s legal officer, Captain Bernard Meyer, but nothing was done. Instead, Meyer probed into Sims’ sex life. When shipmate Richard Eastman reported being attacked the night before Allen was killed, Meyer took no action to stop the harassment and also probed into his sex life.

Allen was punched, pushed against walls, and repeatedly called homophobic slurs. He told his uncle that sailors had attacked him. Homophobic notes and graffiti were left on his bunk. Sims said they would deliberately spill hot soup on him. When Allen complained to his superiors in March and April of 1992 that his locker was vandalized and he had received multiple death threats, little was done in response. Instead, Douglas J. Bradt, the Belleau Wood Captain, ordered him to attend Alcoholics Anonymous, despite Allen not being an alcoholic.

Allen’s complaints continued to go unanswered. By September, he had reached his breaking point and requested to see the captain, but his request was denied. While operating the radio, Allen transmitted an unauthorized statement, "2-Q-T-2-B-S-T-R-8," which read: "Too Cute To Be Straight." The message was heard by much of the Pacific Fleet. Allen described the defiant message in his journal as his way of letting out his "true colors."

On September 24, Allen went to see the Belleau Wood Executive Officer, where he formally declared he was gay and requested an administrative discharge and transfer. Allen told the XO, "If you can’t be yourself, then who are you?" The XO agreed but told Allen he still had to take what was coming to him. Allen also informed Captain Bradt and Captain Meyer. He was told the processing of his discharge would take two weeks, but his superiors insisted he remain on the ship until then. Although Allen knew his safety was at risk, he obeyed orders.

On September 25, Allen was called to appear at a captain’s mast to deal with his unauthorized radio message. He had requested that the hearing be closed for confidentiality, but Captain Bradt disregarded his request and opened the mast to 200–300 crewmen in attendance. Allen made no admission of his homosexuality at the mast. Some shipmates took it as an invitation to harass him with impunity. Allen’s rank was reduced from RM1 to RM3, and he was punished with a 30 day restriction to the ship.

As word of his sexual orientation spread quickly throughout the Belleau Wood, Allen’s friends began to avoid him. Allen confided in his ex-boyfriend, Navy veteran Jim Jennings, how increasingly difficult it was becoming for him to avoid confrontation. On October 2, he wrote in his journal: "More people are finding out about me. lt scares me a little. You never know who would want to injure or cease my existence."

Straight sailors who knew Allen and were concerned for his welfare introduced him to a trio of gay entertainers working near Sasebo; one of the entertainers, Eric Underwood, said Allen told him "people harassed him 24 hours a day" and that he had such a hard time going back to that environment that he had to coax him to the door. When the Belleau Wood was getting ready to leave Sasebo, Allen was reluctant to leave Eric’s room and was trying to stretch out the goodbyes. The next night, he was dead. Entertainer Valan Cain had gone to the public restroom where Allen was slain and found blood all over the walls and inside the urinals. By the next day, someone had left a bouquet of flowers on the floor. "You could see blood streaks almost to the top of the roof," Cain said. Many servicemen interviewed afterward expressed revulsion at the attack. One serviceman remarked, "Whoever did that should hang."

On the morning of October 27, 1992, Allen called his mother and told her he was coming home for Christmas. It would be the last time he would ever speak to her again. Just before midnight, Allen’s mutilated, disfigured body was found sprawled out on a public restroom floor.

Terry M. Helvey and Charles E. Vins stalked and followed Allen into the public restroom, where they ambushed him, then savagely, sadistically, and brutally beat and stomped him to death until he was unrecognizable. His mother could only identify him by the tattoo of Midway on his arm. Every organ in Allen’s body was destroyed. His face and head were caved in, and he had shoe prints imbedded into his face and chest. The pathologist who performed the autopsy on Allen said it was the worst case he’d ever seen in his whole career, even worse than a case of a man trampled to death by a horse, and compared the damage done to Allen’s body to that of a high-speed car crash or a low-speed airplane accident.

Captain Bradt, who tried to keep the murder quiet and had threatened Allen’s shipmates, was sent to shore leave in Florida. For testifying against Helvey, Vins was given a four-month sentence, of which he only served 78 days. Helvey was given a life sentence, but since 2002, he has been eligible for parole. He was denied parole on March 7, 2022.

Allen Schindler’s case became synonymous with the debate concerning LGB members of the military that had been brewing in the United States, culminating in the “Don’t Ask, Don’t Tell” policy. Allen’s mother, Dorothy Hajdys-Clausen, after learning the truth about her son’s death and the Navy’s subsequent coverup, became one of the most outspoken and sought-after advocates for gay rights to serve openly in the military. In 2011, the DADT policy was repealed, allowing LGB servicemen and women to serve openly in the military for the first time.

Allen Schindler loved the Navy and was a proud sailor who volunteered to fight for his country — to lay down his life if he had to. He didn’t sign up to die to advance gay rights, but that is ultimately what happened. It was brave of him to come out when he did in the environment that he did, and he died because of it. He was a hero.

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ollywears · 2 years

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Olly Alexander wearing a DONT PANIC 1991 “2QT2BSTR8″ t-shirt in an interview with NME Magazine at the Glastonbury Festival gig (June 26, 2022).

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xtarynleighx · 7 years

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My very first pride 2013 to now 2017 😻😻😻 #pcola2k13 to #pcola2k17 #2qt2bstr8 #lezbehonest #nolatillyadie

#nolatillyadie #lezbehonest #pcola2k13 #pcola2k17 #2qt2bstr8

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iwanthermidnightz · 4 years

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At this point Taylor could post a quarantine selfie with a shirt that says 2Qt2Bstr8 and the world would be like omg a new Easter Egg what could it possibly MEAN do you think she wants 28 children??

Or cats 😂

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genderqueerpositivity · 6 years

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I can't believe that I've never shared this here. This is a link to a list of queer slogans taken from an email conversation in 1992. This is where I go sometimes when I'm needing inspiration for this blog. Some of these contain reclaimed slurs, some are cisnormative, have mentions of homophobia, mentions of sex, are blasphemous, or would otherwise be considered offensive today. This is not the complete list, only my favorite highlights, as I just discovered that tumblr mobile limits post length.

MAKING IT PERFECTLY QUEER

Shock your parents---tell them the truth.

We are the people our parents warned us about

Straight but not narrow

Gay & Proud

Out of the closet and into the street

Absolutetly queer

I'm out, therefore I am.

One nuclear family can ruin your whole life

Fuck your gender

Eliminate heterosexual privilege

Every tenth Jesus is Queer

Love is the law

Queer without a cause

Two stick figures under a tree, labelled as your choice of "Adam and Steve" or "Amy and Eve."

Blessed are the censors, for they shall inhibit the earth

Are you going to come quietly or do I have to use earmuffs?

Think Globally, Act Locally---ACT UP

What's a little latex between friends

Catholic repression---just say no

I was Catholic, but I've since recovered.

Don't dare assume I'm straight

How *dare* you assume I'm straight.

Assume nothing

Bisexual/gay/lesbian/queer by Nature, Proud by Choice

Queer Bi (or perhaps, Bi Queer)

Bi the way, don't assume I'm gay

Bisexual and proud to be lesbian/gay

Gay/Bisexual Pride (with triangle in background)

Happy bi nature

Blatently bisexual

God is an Equal-Opportunity Lover

Equal-Opportunity Lover

Biphobia shield

BYKE

Loud and Queer

Queer as Fuck

Faggot with attitude

Dyke with attitude

I <pink triangle> (wo)men

Glad/Proud to be Gay/bi/lesbian

Gay rights now

Gay rights are human rights

Gay is good/great

Have a gay day

Closets are for clothes

Professional/Militant/Practicing Homosexual

Keep your laws off my body

Love is not a crime

I survived a Catholic education

I'm an incurable romantic homosexual

I'm a woman's woman

I'm a man's man

A woman without a man is like a fish without a bicycle

I'm not a lesbian but my girlfriend is

I'm not gay but my boyfriend is

I'm gay and so is my boy/girlfriend

Please do not tease or feed the straights

Homophobia is a social disease

The moral majority is neither

Keep your rosaries off our ovaries

That's _Mr_ Fag to you

Smile if you're gay

I'm out. Are you?

2QT2BSTR8

2-4-6-8 How do you know your husband's straight? 3-5-7-9 Your wife might be les-bi-nine

2-4-6-8 Gay's twice as good as straight

3-5-7-9 Lesbians are quite divine

Nobody knows I'm gay

Let's go straight bashing

God loves me the way I am---Gay

I'm straight, but it might be just a phase

We're here, we're queer, get used to it

We're here, we're queer, we're fabulous

We are everywhere

"It's cool to be queer"

"Caution: Ice pick weilding bisexual fag dyke. Do not agitate."

Bisexual by nature, queer by choice. (possibly on two separate badges)

Bisexual Pride.

uBIquitous

Bisexuals here queer and everywhere

Bisexuals visible and invisible

Safe sex bi all means

Bisexual is beautiful

#this was a pain in the ass to re-format for tumblr #lgbtqia #queer #queer slogans #queer pride #op

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a-fiendish-thingy · 6 years

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2Qt2BStr8 Bucky <3 Colour variants and version with metal arm on my Patreon soon. #Bucky #BuckyBarnes #WinterSoldier #PrideMonth #LGBTQAPride

#wintersoldier #pridemonth #lgbtqapride #buckybarnes #bucky

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ghoulgums · 7 years

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for the anon! I had a better picture with my flag but i cant find it and my shirt says '2QT2BSTR8' (too cute to be straight) Liverpool Pride 2015 🌈

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binzento · 7 years

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got this "drag queen fairy" pin from @2qt2bstr8 💫 - may all your dreams come true. good night y'all 😴 . . . . . . . #goodnight #fairy #bye #dreams

#bye #dreams #fairy #goodnight

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3zschool · 6 years

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做国外网赚，自然少不了要和广告联盟打交道，英语阅读交流方面也会常用到，虽然借助Google翻译这些基本能凑合着，但是有些术语、缩写和黑话，有时候你即使去搜索也找不到答案。今天3zschool就为大家整理了一下affiliate marketing常见的术语，供大家查找，也欢迎大家转载。

1、什么是BANNER（横幅广告）？

放置在网站的页面上用于表现商家广告内容的图片，通常大小为468*60像素，往往做成动画形式，这样更具有吸引力。

2、什么是PAGE VIEW（综合浏览量）？

网站各网页被浏览的总次数。一位访客有可能创造十几个甚至更多的PAGEVIEWS。

3、什么是IMPRESSIONS（广告闪现次数）？

广告BANNER出现的次数，一般情况下与含有该广告的网页被访问的次数相同。

4、什么是 CLICKS （点击次数）？

访问者通过点击横幅广告而访问商家的网页，称点击一次。点击这个广告，即表示他对广告内容感兴趣，希望得到更详细的信息。

5、什么是 CLICKS RATIO （点击率）？

如果广告BANNER的闪现次数（IMPRESSIONS）为10000次，而其点击次数（CLICKS）为300次，那么点击率即为3%。目前，广告的平均点击率为 2% 。点击率可以准确地反映广告效果，也是网络广告吸引力的一个标志。

6、什么是FIRST VIEW（第一屏）？

是读者浏览一个网页时，所看到的第一屏，访问者不用拖动滚动条就可以看到，效果较佳，这个位置条受到绝大多数客户的青睐，因此价格也较高。

7、什么是CPM？

CPM是Cost P e r Thousand的缩写，即每千人次访问的收费或Banner闪现一千次的费用，例如一个广告 Banner 的报价是$10/CPM，意味着每一千人次看到这个Banner，就收费$10。按CPM收费已经成为网络广告的惯例。

8、为什么不按点击广告Banner的次数来收费？

按点击广告Banner的次数来收费，在国际上很少采用。因为网页访客是否点击你的广告Banner去你的网站浏览，还取决于很多因素，比如Banner的设计，客户的网站的内容等等。

(adsbygoogle = window.adsbygoogle || []).push({});

9、PTC(Pay to Click)点击赚钱

10、surf冲浪，即上网。

11、b/c = because

12、PO = Program Owner

13、plz = Please

14、addy = address

15、FYI = For Your Information

16、cmi = count me in

17、cmo = count me out

18、IMO = In My Opinion

19、IOW = In Other Words

20、ISO = In Search Of

21、BTW = By The Way

22、BRB = Be Right Back

23、BRT = Be Right There

24、IM = Instant Message

25、PM = Personal Message

26、LOL = Laughing Out Loud

27、LMAO = Laughing My A** Off

28、LMFAO = Laughing My F*cking A** Off

29、ROTFLMAO = Rolling On The Floor Laughing My A** Off

30、ROTFLMFAO = Rolling On The Floor Laughing My F*cking A** Off

31、SLMAO = Still Laughing My A** Off

32、Peeps = People

33、2QT2BSTR8 = Too Cute To Be Straight

34、NPA = New Program Alert

35、WM = Web Master

36、bank wire 银行汇款

37、TOS = Terms of Service

38、FAQ = Frequently Asked Questions

39、IMHO = In My Humble Opinion

40、AFAIK = As Far As I Know

41、PBUH = Peace Be Upon Him

42、SO = Significant Other

43、GF = GirlFriend

44、W8 = wait

45、U = you

46、AD views 广告浏览数，网幅广告被用户下载、显示的次数，等同于impression。

47、Advertisement Management 广告管理，利用特定的系统管理网页或广告网络揪发的网幅广告，同时提供即的显示数、点击数统计，高级的广告管理系统还能根据访问者的特点和时间选择出现不同的网幅广告。

48、Banner 网幅广告?标准GIF格式以外的网幅广告称为Rich Media Banner。

49、C/I Ratio(Click-through to impression ration) 点击与显示的比率

50、Click Ratio 点击率，如果该网页出现了一万次，而网页上的广告点击次数为500次，则点击率为5%。

51、Click Through 点击某一链接的行为

52、Co-Brand 共同标志/商标，有时联盟成员之间可以将自己的标志和商标放在框架顶部页面中，以便访问者浏览其网页。

57、Commission 佣金，参加联盟程序所取得的收入，联盟成员可从联盟站点介绍的访客的销售收入中提成，这个佣金可能是购买或活动的固定费率。

58、charge 手续费

59、bonus 红包，红利，花红，奖励

60、money order 汇票

61、Hosting/Hosted 每当用户点击链接时进入一个网站的页面，该页面的图像和HTML文档由网站服务器提供，当调用该链接时，这些图像和其他部件就由服务器存储。

62、Impression 投放次数，网页被访问的次数。

63、Lead 引导，用户在广告商网站上注册、加入或下载

64、O/C Ratio 点击与定购的比率，实际点击数与商人网站定购次数的比率。

65、Pay-For-Performance 行动付付，网站访客采取某一行动而取得付款

66、Pay-per-Click 每点击支付额

67、Pay-per-Impression 每显示支付额

68、Pay-per-Lead 广告商对每一位介绍到该网站的合格注册访客的网站，按固定费率支付的费用结构

69、Pay-per-Sale 广告商对每一位介绍到该网站的进行消费的网站，按产品或服务销售收入的百分比支付的费用结构

70、Portal Page 点击广告后连到的页面，通常是针对广告内容重新设计的页面。

71、Return Days 返回天数，用户第一次访问和下一次访问商人站点的天数。

72、Storefront 店面，用于显示新产品或特殊产品的定制页面。

73、Sub-Affiliates 联盟分站点，用一个帐户维护一个以上的站点，主要站点为联盟站点，其他站点为联盟分站点。

74、deposit 存入

75、withdraw 取出

76、refund 返还，报销

77、compansation 补偿

78、rate 比率

79、exchange 兑换

80、interest 利息

81、principle 本金

82、investment 投资

83、account 帐户

84、PPC，就是按点击付费，大家可以理解成国内的百度竞价。每一个点击我们广告的用户，我们都得付一定的费用；

85、Social Network，国内目前貌似就是人人网有这种广告，国外的，主流有Facebook和POF，就是在一个社区里刊��我们的广告，一般有PPC和CPM（按一千次展示付费）两种形式；

86、Display，买别人网站的广告位，以BANNER的形式为主，一般是按CPM形式付费；

87、PPV，弹窗广告，这种弹窗跟国内的弹窗比较不一样，通过PPV的联盟我们可以TARGET用户在打开特定的URL才会弹出我们的广告。

做Affiliate接触最频繁的角色：

88、.广告联盟（Affiliate Network、CPA Network）

广告联盟是一个平台，是一道桥梁，他们的存在就是为了帮助广告主刊登在线广告，而广告联盟本身不会帮广告主进行任何推广，而是把广告推广交给Affiliate去操作，从而赚取差价；

89、广告商（Merchant、Advertiser）

广告商就是从广告联盟里，投放广告的商家；

90、发布者（Affiliate、Publisher）

发布者就是从广告联盟里，选取广告商的广告去推广，从而赚取佣金；

91、流量联盟（Traffic Network、AD Network）

这种联盟，他们以卖流量为主，他们卖的可能是自家的流量（SELF SERVE)，例如Facebook，POF，PPV等；

也有可能是倒卖别人的流量，例如Google Adwords的内容广告，也可以参照国内的阿里妈妈；

跑media buy操作最常见的：

92、ROI – Return of investment -投资回报率

我们做正规，最看重就是这个，假如我们在A广告投入10刀，产出15刀，那么ROI就是50%；同理，如果产出5刀，ROI是-50%

93、CTR – Click Thru Rate – 点击率

例如100个人看了你的广告，3个人点击了，那么你的点击率是3%；在大多数有PPC模式的平台（BING,ADWORDS,FACEBOOK)，你的广告点击率越高，你每次点击的费用就越低；

94、Campaign – 广告活动

流量平台里，campaign可以理解成广告组的意思，一个campaign下可以有多个Creative（广告样式）。

95、Creative – 广告样式

就是你给用户看到的广告样式，或者指某个campaign下的一个子广告，每个平台的creative都不一样，像pof和fb是以图片+文字的广告样式；PPC中，我们的text ad就是我们的creative；Display的话，banner就是我们的creative。

96、.CTA – CALL TO ACTION – 呼吁行动

CTA就是一些类似”join now“ ”click here“ ”start today“ ”countinue“ 等LP或者creative上，增加用户点击和转换几率的广告语，常见于一些LP上的BUTTON点击按钮；

97、Pixel – 转换图素

Pixel我们用于放在联盟后台对应的广告里，pixel一般从我们的追踪工具（tracking202或者cpvlab）里提取，然后放到联盟后台去。这样追踪工具才能准确统计出哪里来的流量带来转换。

98、LP – LANDER – LANDING PAGE -引导页

用于增加转换，是用户点击你的广告后和到广告商页面之间的一个桥梁，绝大部分情况下，LP可以增加我们的盈利。

99、CPA – COST PER ACTION – 按行动��费

CPA是目前AFFILIATE MARKETING主要的形式之一，当用户完全广告商要求的行动，你就会获得佣金。

但是CPA的模式，广告商会在乎你的推广质量，如果你带过去一定的转换后，广告商无法从你的转换盈利的话，那么你就会面临被广告商要求你停止推广的局面；

100、CPL – Cost Per Lead – 按引导付费

这种其实和市面上大部分CPA都差不多形式，但是CPL的话，大部分时候广告商只要求有效的注册，对转换的质量要求偏低甚至无；

101、Revenue Share – 收入分成

这种是，你带过去的用户，给广告商带来多少收入，广告商就分成多少给你。常见于DUBO类和CHENGREN类广告，这种模式你可以拿到多次分成；

101、Split test – 轮换测试

举个例子，你有2个LP，用户访问的时候，50%到LP 1，50%到LP 2，那么你可以测试得出哪个LP的转换率高一点；同理，也可以同一个LP，50/50几率到2个不同的offer，来测试哪个offer的转换率高一点。

指标

Mobile affiliate marketing 有许多指标。

102、EPC（Earning per Click）:EPC=总收益/点击次数。CTR（Click through Rate）:点击次数/展示 X100%，例如，25000 次展示中有50 个人点击=0.20%CTR。这种适用于横幅 CTR（Banner CTR）和着陆页 CTR（Landing Page CTR）。

103、eCPM(Effective Cost per Thousand):公式是-总收益/展示次数 X1000=eCPM，即每千次展示你的收益。

104、CPA(Cost Per Action) ：每行动成本

CPA计价方式是指按广告投放实际效果，即按回应的有效问卷或定单来计费，而不限广告投放量。CPA的计价方式对于网站而言有一定的风险，但若广告投放成功，其收益也比CPM的计价方式要大得多。广告主为规避广告费用风险，只有当网络用户点击旗帜广告，链接广告主网页后，才按点击次数付给广告站点费用。

105、eCPA（Effective Cost per Action）:广告展示后实际每次 lead 或 sale 的花费

如果你正使用一个固定的追踪办法，它会自动地计算大多数这些指标。你的终极目标是得到一个高的横幅 CTR 和着陆页 CTR，以及高的 CR，如果你有了高的横幅 CTR 和着陆页 CTR，却没有高的 CR，这时就需要 test：你要 test 几个变量来找到一个能获利的模板。

Mobile affiliate marketing 术语与主流的 marketing 一致。

106、SOI(Singel Opt In):一种需要访客进入到 detail 不需要确认的 offer。当确认为一次转化时也有可能需要其它领域的数据。(SOI 是表格填写完就算激活)

107、Double Opt In(DOI):一种与 SOI 类似的，但是需要访客通过他们在邮箱中收到的链接进行确认的 offer。(DOI 是表格填写完，会受到邮件，点击里面链接确认才算激活)

108、Pay per Lead(PPL):一次成功的 lead(SOI 或 DOI)所得到的佣金

109、Pay per sale(PPS):一次成功的付款交易佣金

110、Pay per Install(PPI):也称 PPD(Pay per Download)，一次成功的安装/下载的佣金

111、Revenue Share(RevShare):当一个用户变成了付费会员时，你能持续获得佣金或该会员付费一定的比例作为佣金

112、Direct Linking:将一名访客直接从你的广告页面带到 offer 页面而没有其它中间网页的链接

113、Landing Page(LP):中间页面，当访客点击你的广告时，首先跳到 LP 页，通常作为预卖页面或分流访客的页面

114、Self Serve Network:一种授予你权力自主进行实时控制 campaign 的联盟（network）。例如，开始或暂停 campaigns 和横幅来挑整报价（Bids）

115、Managed Buy:一种替你管理 campaign 的联盟。例如，managed buy 会根据你的指令暂停然后调整报价，通常是通过邮件操纵。

116、Direct buy:直接与网站的拥有者谈判广告价格

117、AdServer:一个替一个或多个网站储存、循环、维护以及展示广告的平台，也可以根据不同的标准追踪、报告统计数据以及展示你的广告。

118、Impression:展示次数，即页面加载显示广告的总次数，例如，一页加载有一个广告位，则称 1 Ad Impression,一页加载有两个广告位则称 2 Ad Impression from 1 Page Load

119、Insertion Order(I/O):一个规定了 media buy 的日期与范围的文档

120、CPL(Cost Per Leads)：以搜集潜在客户名单多少来收费

即每次通过特定链接，注册成功后付费的一个常见广告模式。这是我们通常称谓的引导注册，比如很久之前很火爆的“亚洲交友联盟”。

121、CPC(Cost Per Click；Cost Per Thousand Click-Through) ：每次点击的费用

以每点击一次计费。这样的方法加上点击率限制可以加强作弊的难度，而且是宣传网站站点的最优方式。目前Google Adsense就采用此方式。

122、CPS(Cost Per Sales)：以实际销售产品数量来换算广告刊登金额

即根据每个订单/每次交易来收费的方式。用户每成功达成一笔交易，网站主可获得佣金。比如现在比较火爆的淘宝客就是这种方式，应该说对于国内来说，这也是最靠谱的网络营销模式了。

123、CPR(Cost Per Response)：每回应成本

以浏览者的每一个回应计费。这种广告计费充分体现了网络广告“及时反应、直接互动、准确记录”的特点，但是，这个显然是属于辅助销售的广告模式，对于那些实际只要亮出名字就已经有一半满足的品牌广告要求，大概所有的网站都会给予拒绝，因为得到广告费的机会比CPC还要渺茫。

124、CPP(Cost Per Purchase) ：购买成本

广告主为规避广告费用风险，只有在网络用户点击旗帜广告并进行在线交易后，才按销售笔数付给广告站点费用。

无论是CPA还是CPP，广告主都要求发生目标消费者的“点击”，甚至进一步形成购买，才予付费：CPM则只要求发生“目击”(或称“展示”、“印象”)，就产生广告付费。

这些网络广告营销形式很多，但并不是所有的形式都合适，根据网站的流量，内容定位来选择一个最合适的方式才能让网络营销利益最大化，目前国内赚的很辛苦但也赚的很可观的是CPS类的淘宝客，另外为了保证广告主的利益，对于流量大的网站、论坛等CPC也是不错的选择。

125、CPI(Cost Per Install) : 按安装付费

比如以手机app为例，每一次安装，广告商就要付钱，而且只要这app一直装着，广告商也只付这一次钱，并且只管你装不装不管你看不看。CPI算是一种比较有效率的收费方式。

126、CTA 是 call to action 的缩写，意在让目标客户立即采取被期望的行动。

当然，你的客户不会随随便便的看到一个广告页面/图片就立即点击过去，好的CTA才有这样的效果，它必须设计良好并且和整个广告相得益彰，给用户一个极其吸引人的理由去跟随着CTA操作，让用户不假思索的情况下就完成了你期望的动作。

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