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sirenlovs · 10 months

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gt-icons · 4 months

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editsmodels · 7 months

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lovelypisces222 · 2 years

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dumpitos · 2 years

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fluentinfashionfmd · 6 months

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Matilda Djerf's Influence on Fashion

Hey, fashion lovers!

We meet again! This week on Fluent In Fashion, we’re discussing a Swedish Influencer who has a major influence on fashion, especially within Gen Z, the “TikTok generation.” She created her own multi-million dollar empire through modeling, displaying her “to-die for” lifestyle on Instagram, YouTube, TikTok, and founding her own brand, Djerf Avenue.

Matilda Djerf has defined mainstream style for a whole generation in 2022 - here's how she did it - CORQ

Everything We Know About Matilda Djerf's NYC Pop-Up

8 questions with Instagram's 'it girl' Matilda Djerf, who started a $34 million fashion empire at 22 years old

This is Matilda Djerf, the “poster girl for scandi cool” (The New York Times). She is 25-years old, and doing great things in the world of fashion. Matilda Djerf is considered to be a trend-setter, with her perfectly blow-dried curtain bangs, glossy sun-kissed skin, and beautiful sense of fashion and style. Her brand, Djerf Avenue displays a classy range of non-seasonal, ready-to-wear looks. Her models are of all shapes, sizes, and ethnicities, which is wonderful to see in a world where diversity in fashion models is not always seen. Djerf Avenue also offers a re-sell option on the website, where shoppers can list any item they would like to sell instead of it going to waste.

Djerf Avenue

DJERF AVENUE HAUL

Djerf Avenue: Epitome of Ethical - SHEESH MAGAZINE

Since Ms. Djerf has a pretty signature look, I want to focus on her general style, instead of one outfit in particular. In order to get the Djerf look, here’s what you need:

An oversized top. This could be a blazer, a button-up shirt, a leather jacket, or a peacoat. You name it, as long as it’s oversized!

A fitted undershirt, or no shirt underneath. Matilda Djerf often has a baby tee or a nice tank top in her most classic looks, but occasionally we see her with an oversized blazer that’s buttoned with nothing underneath. Chic!

Baggy trousers. The pants either match the blazer she’s wearing or they are a neutral, beige color. Not a fan of trousers? A nice skirt will do. This could be maxi, mini, midi, knit, silk, whatever you’d like. Most often black or neutral colors.

As for shoes, there is a variety. Matilda switches her shoe choices from Balance or Adidas sneakers, sandals with a stiletto heel, or a leather boot.

Lastly, accessorize with a baguette bag, some gold jewelry, and a scarf if it's cold outside!

The Matilda Djerf Style Guide: How to Achieve Her Vintage Chic Style

How to Recreate Matilda Djerf's Iconic Autumn/Winter Wardrobe -

Zoella Get Matilda Djerf's 'It' Girl Style For Less - Stolen Inspiration

Voilá! Here is your 5-step guide on how to achieve the classic look of Matilda Djerf. I hope that all of our beautiful fashion lovers out there can take inspiration from Matilda Djerf and her ethical fashion choices and brand.

See you next week for the queens of K-Pop!