I slept in and just woke up, so here's what I've been able to figure out while sipping coffee:
Twitter has officially rebranded to X just a day or two after the move was announced.
The official branding is that a tweet is now called "an X", for which there are too many jokes to make.
The official account is still @twitter because someone else owns @X and they didn't reclaim the username first.
The logo is 𝕏 which is the Unicode character Unicode U+1D54F so the logo cannot be copyrighted and it is highly likely that it cannot be protected as a trademark.
Outside the visual logo, the trademark for the use of the name "X" in social media is held by Meta/Facebook, while the trademark for "X" in finance/commerce is owned by Microsoft.
The rebranding has been stopped in Japan as the term "X Japan" is trademarked by the band X JAPAN.
Elon had workers taking down the "Twitter" name from the side of the building. He did not have any permits to do this. The building owner called the cops who stopped the crew midway through so the sign just says "er".
He still plans to call his streaming and media hosting branch of the company as "Xvideo". Nobody tell him.
This man wants you to give him control over all of your financial information.
Edit to add further developments:
Yes, this is all real. Check the notes and people have pictures. I understand the skepticism because it feels like a joke, but to the best of my knowledge, everything in the above is accurate.
Microsoft also owns the trademark on X for chatting and gaming because, y'know, X-box.
The logo came from a random podcaster who tweeted it at Musk.
The act of sending a tweet is now known as "Xeet". They even added a guide for how to Xeet.
The branding change is inconsistent. Some icons have changed, some have not, and the words "tweet" and "Twitter" are still all over the place on the site.
TweetDeck is currently unaffected and I hope it's because they forgot that it exists again. The complete negligence toward that tool and just leaving it the hell alone is the only thing that makes the site usable (and some of us are stuck on there for work).
This is likely because Musk was forced out of PayPal due to a failed credit line project and because he wanted to rename the site to "X-Paypal" and eventually just to "X".
This became a big deal behind the scenes as Musk paid over $1 million for the domain X.com and wanted to rebrand the company that already had the brand awareness people were using it as a verb to "pay online" (as in "I'll paypal you the money")
X.com is not currently owned by Musk. It is held by a domain registrar (I believe GoDaddy but I'm not entirely sure). Meaning as long as he's hung onto this idea of making X Corp a thing, he couldn't be arsed to pay the $15/year domain renewal.
Bloomberg estimates the rebranding wiped between $4 to $20 billion from the valuation of Twitter due to the loss of brand awareness.
The company was already worth less than half of the $44 billion Musk paid for it in the first place, meaning this may end up a worse deal than when Yahoo bought Tumblr.
One estimation (though this is with a grain of salt) said that Twitter is three months from defaulting on its loans taken out to buy the site. Those loans were secured with Tesla stock. Meaning the bank will seize that stock and, since it won't be enough to pay the debt (since it's worth around 50-75% of what it was at the time of the loan), they can start seizing personal assets of Elon Musk including the Twitter company itself and his interest in SpaceX.
Sesame Street's official accounts mocked the rebranding.
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The Nancy Grace Roman Space Telescope’s flight harness is transferred from the mock-up structure to the spacecraft flight structure.
Your Body is Wired Like a NASA Space Telescope. Sort Of.
If our Nancy Grace Roman Space Telescope were alive, its nervous system would be the intricate wiring, or “harness,” that helps different parts of the observatory communicate with one another. Just like the human body sends information through nerves to function, Roman will send commands through this special harness to help achieve its mission: answering longstanding questions about dark energy, dark matter, and exoplanets, among other mind-bending cosmic queries.
Roman’s harness weighs around 1,000 pounds and is made of about 32,000 wires and 900 connectors. If those parts were laid out end-to-end, they would be 45 miles long from start to finish. Coincidentally, the human body’s nerves would span the same distance if lined up. That’s far enough to reach nearly three-fourths of the way to space, twice as far as a marathon, or eight times taller than Mount Everest!
An aerial view of the harness technicians working to secure Roman’s harness to the spacecraft flight structure.
Over a span of two years, 11 technicians spent time at the workbench and perched on ladders, cutting wire to length, carefully cleaning each component, and repeatedly connecting everything together.
Space is usually freezing cold, but spacecraft that are in direct sunlight can get incredibly hot. Roman’s harness went through the Space Environment Simulator – a massive thermal vacuum chamber – to expose the components to the temperatures they’ll experience in space. Technicians “baked” vapors out of the harness to make sure they won’t cause problems later in orbit.
Technicians work to secure Roman’s harness to the interior of the spacecraft flight structure. They are standing in the portion of the spacecraft bus where the propellant tanks will be mounted.
The next step is for engineers to weave the harness through the flight structure in Goddard’s big clean room, a space almost perfectly free of dust and other particles. This process will be ongoing until most of the spacecraft components are assembled. The Roman Space Telescope is set to launch by May 2027.
Learn more about the exciting science this mission will investigate on X and Facebook.
Make sure to follow us on Tumblr for your regular dose of space!
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