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#please mass report that creepy blog
keeganmantle · 4 months
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How's your night? Marina is giving me lots of love.😁😊
I'm still anxious from everything. It's gonna be a while before I feel fully better. At least everyone knows the truth.😁
So I should calm down knowing that. Thank you guys for supporting me and having my back. I'm trying to go on with my life. It's been 2 months. People need to move on and get a life. I'm ignoring that creep. I have her blocked. I flagged and reported her. So everything's fine. At least I have my girlfriend to talk to and of course, my comfort characters to look at and admire.😁🥺
Like I said and will keep saying, these female characters have given me comfort for a long time. For years. Bigtime during my Facebook days. There's just something about these characters especially Marina that help me feel safe.❤
Thanks for the love guys. Please give me comfort if you can. It's gonna be a while. I'm so sick of these evil people. Please mass report that creepy Tumblr blog. That girl made a big mistake. I feel violated. Tumblr, are you ok? What is wrong with you?😥
I really do feel violated.😰
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smallcrystals · 3 years
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I had written so much and then i fucking lost it all nooooooooooo. 
Welp, gotta rewrite it. Here are my sibs, be warned, there’s a lot here. Also, apologies for subjecting you to my handwriting. 
  Morning star (eldest, top left)
  Mid-late twenties
Likes historical weaponry and combat. she ‘s a big nerd, who used to larp and enjoys things like tabletop and renaissance fairs and fantasy stuff (she also sort of inspired a dnd hobby in flash)
Amputee 
She has adhd (they all do) which was inherited from their dad. 
She likes jazz
She was in the air force for a while doing mechanics and maintenance. She ended up losing an arm and a leg in an engine accident due to someone else’s neglect of procedure. She got a medical discharge and ended up not getting a lot of benefits she was kind of promised (cause ‘merica). She depends on vet aid for a lot of her expenses but it’s still not nearly enough (cause ‘merica), and she is bitter. 
She used to be a huge social butterfly, very much the Prep/jock leader type. She’s more jaded and a lot more tired now, but she still very much likes people when she has the energy. 
She likes making morbid jokes. Her:  “Damn that sounds like it’ll cost you an arm and a leg,” Everyone: *sweating*. She lives for their discomfort. 
She still lives with her family for convenience, and now a days she’s doing college online. 
Tol lady 
Frizzy hair
V protective
  Militant march (second oldest, top right.)
A year or two older than flash 
I got his design from the scene in friendship games where the band comes on
Speaking of, Band Geek. he’s in percussion, he is percussion dad. He has extra sheet music and the freshmen are his kids
Also plays classical piano
He has inattentive type adhd, which he deals with by doubling down on organization. 
His bullet journal is pristine. He has…so many sticky notes. So many. On his desk, on his door, stuck on the walls, covering the bathroom mirror, so many. He has a set of alarms, and he keeps a calendar. 
Does like ~awarness~ exercises to deal with zoning out and getting lost in thought (which he does a lot) 
He doesn’t want to deal with forgetting stuff he so just. Carries everything. Everywhere. 
If you mess with his schedule he will panic. Please arrange hangouts with at least like, 3 days notice pls, he doesn’t do well with spontaneity 
He’s a good student. He’s also good to his teachers, he brings in apples and coffee, he volunteers to help them retrieve things and with grading, and he’s generally very agreeable. He usually also establishes a relationship with them because he needs to communicate his needs when it comes to ADHD accommodations.
 On the flip side, if a teacher ignores his disability accommodations or his county plan or is an asshole about it, he doesn’t tolerate it. He will lawyer on it, he will file with the school, he will go to admin and he will have you in litigation from your toes up to your teeth. God forbid you are a shitty sub. 
Petty but like, quietly. 
Whenever people get up to nonsense he’s just like: sips tea
Otherwise, he’s a soft boi. Accommodating, patient, and polite. Wears cable knit sweaters and polo shirts. 
  Uppercut (lower left, second youngest)
She boxes! She also wants to get into mma. Very scrappy gal
She’s in like, 7th or 8th grade
Despite her jockness, she still very much dresses femininely. She likes skater skirts and e-girl stuff. 
Flash: “she’s my little sister and I love her. She’s also a demon from hell sent to kill me via stress attack,”
Mischievous. She likes to prank people, she likes to sass her brothers and she is a mythic  troll to her family (and others)
Also pretty internet savvy. She’s on a lot of different forms and boards. She also uses VPNs, AdBlock, data protectors, and the like. 
She likes making video edits and amvs. 
She is a menace, and sometimes gets up to dangerous and/or questionable things, like trolling alt-right message boards or baiting people into saying creepy or incriminating stuff so she can report or blackmail them 
She’s on reddit
G a m e r 
She also floods bigoted tags with things like memes and fancams to clog them. 
She has catfished people before. Usually incels and 4channers. She has some weird sense of vigilantism, and also finds it funny. It’s never anything serious (like having someone think they’re in a serious relationship) but she has gotten people to get her stuff like steam games b4.
 Flash was not pleased when figured this out and he’s sort of constantly worried somethings going to happen. One time she did something that especially freaked him out and he got Microchip to install parental controls on her computer for like a month.
On the less worrying side of things, she runs fan blogs and likes tiktok. Normal fandom stuff. 
Her room has colored LED lights. 
I like to think flash give her the jacket he wore in the first 3 movies once he got his makeover. 
Hyperactive adhd! She has a fidget spinner, but she only got one after it became “cringy”. She hyper focuses All The Time.  Does the leg bounce, and gets a lot of energy out through her boxing. Her computer is super organized, her room is an absolute mess. 
First base (youngest, bottom right.)
He’s like, 10-12. 
Baeby. He baeby. 
He’s the little colt in a couple of the cmc episodes, im pretty sure everyone decided he’s flash’s brother and so have i. 
Combined type adhd. He is a very hyper boy. He’s constantly fidgeting or moving in his seat or dancing in place.
It would annoy his teachers if he weren’t so polite. 
He plays baseball! 
He also really likes flowers, especially yellow ones, and especially especially yellow roses, dandelions, and marigolds
He tucks dandelions into his shoelaces a lot. 
He’s also very friendly and upbeat, as well as surprisingly emotionally mature. He’s very in touch with his feelings and very good at sensing how other people feel. 
Plays ukelele, flash taught him. First painted flowers on it
He has this giant frizzy fluffy mass of hair, so he has some clips and barrettes he uses to keep it out of his face sometimes. He also sometimes wears headbands. 
Yellow is his favorite color. 
He dresses literally however he wants, including stuff like skirts. he‘s very fond of sweater dresses when it’s cold. 
Him and flash are very close. Flash basically acts like he’s his momma, and he will extend that nurturing to First base’s close friends. 
He’s also just an absolute magpie. He collects a ton of things from cool rocks to random shiny stuff to hairpins he finds. He always most have pockets for this reason. He also always has scrunches and hair ties on his wrist even though he doesn’t use them, in case anyone needs to borrow one. 
Also keeps fun bandaids in case anyone needs one. 
Did i mention he baeby? He baeby.
HOL Y FUCK
hi mum i love them all
you really went so in depth with them and i love it!! they’re so interesting to read abt and i love their designs!! i’m pretty sure most people took first base as flash’s younger brother sdjkfd but i’m glad i’m not the only one who hcs flash being one of the middle siblings!!
i love them sm and thanks for sharing them w me! 🥺
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Note
What happened to katherine?
Nothing’s happened to her; she got an instagram account, which is awesome, and she’s been using it just to promote a charity she’s working with called “SpareHand” that are providing food and supplies to those who need it during the pandemic. She was even out there volunteering with Jude Law at a primary school in London yesterday to sort through supplies. 
So basically Katherine is a lovely human being who’s actually doing good volunteer work during this quarantine and NOT just preaching at us while she’s all cosy and safe, and we should all stan her, thank you.
Basically, the problem is that there’s a seriously creepy and messed up fan harassing Katherine/Katherine’s fans and smearing her name.
There’s a LOT under the cut - please read at your own risk.
Years ago, back before CoG came out, there used to be a fan called “Candy Working” on Twitter who was a HUGE fan of Katherine, like her whole twitter was just Katherine related and it was all she could talk about. She kept saying that she was going to meet her at the premiere, blah blah blah. Anyway, during the summer of 2018, a private account appeared that we believed to be Katherine’s - most of us followed it, which is a huge sign something was up because why would she have a private account only to accept fans as follower requests? But we wanted it to be Katherine so bad - myself included. I’m ashamed to admit I told that account stuff in confidence believing it was Katherine, which I’ll get back to in a minute. As it soon turned out, however, the account was a fake - photos posted were either extremely blurred or very generic, or they could be found online with some digging. One of Katherine’s friends, an up and coming filmmaker who regularly speaks with fans, confirmed it was not Katherine. A huge giveaway was that the captions/messages from the account were in broken English and sounded nothing like how she speaks, and Katherine’s brother wasn’t following it, neither were her friends like Henri and the Beasts cast. 
To cut to the chase, it was Candy. Candy made the account posing as Katherine. A dead giveaway is that “Katherine” went on a mass deleting followers spree and pretty much got rid of everyone BUT Candy. After that, a lot of us Waterstans got more savvy about things and we told Candy to stop. Candy denied it and for a long time we heard very little. Another thing Candy did in 2018, shortly after, however is editing Katherine and Callum Turner’s wikipedia pages to say that they were dating each other.
Over the past few years, more accounts have appeared posing as Katherine; using my fan accounts, and working with other fans, we’ve shut them all down. Until recently, Katherine has had no social media whatsoever because she’s a very private person, and we as fans should respect that.
Cut to very recently. Yet another troll account appeared on twitter - you see, someone (hint hint) has made account after account, tweeting things about Katherine and her father, saying vile and hurtful things about them. For example, they’re convinced on saying that Katherine is a horrible person, that her and her dad are involved in “child sacrifices” and the pedophile ring in Hollywood, and they’ve attacked Katherine’s fans regularly. Yes, we know it was Candy - all these accounts have the exact same writing style and way of speaking. It’s painfully obvious. Anyway, this account was posting shit, and I happened to click on it whilst on my laptop instead of my phone - and that’s when I noticed that they had posted a pic of me at my uni graduation because it was under their media section. I’ve posted the screenshot before, and I’m on my laptop right now so I’m not going to go digging for it since it’s slow, but it’s on my blog (this AND the Katherine fan blog I run). 
Here’s a rundown of what happened:
They used the pic of me at graduation, asked if anyone remembered my name, and then tweeted in on a public platform, saying I was from London (which I’m not exactly, I’m outside of London)
They made up lies about me, took a screenshot from my Katherine blog where I expressed my disappointment regarding a project I had done for her birthday, and said it was proof that Katherine hates her fans
When I blocked them on my fan/usual twitter, they tracked down three of my other ones and continued to tweet/harass me, even when friends of mine told them to stop.
I was truly upset about the graduation thing and asked them to take it down - they refused and said it was a google leak and I should delete all of my accounts because of it.
I just want to say that while the picture is indeed on my personal instagram and on one of my blogs, there’s a HUGE difference between ME posting it to share my excitement/joy, and some CREEP online reposting it WITHOUT my permission in order to smear both me AND someone I look up to.
This account - besides attacking Katherine fans and Katherine herself - was constantly tweeting that 5G caused Coronavirus, was a Trump and Boris supporter, and just in general a tinhatter. 
By the way, they claim to know Katherine very well and keep saying about “her son D”, her “rich millionaire husband”, how “katherine is going to post her memoirs and a documentary”. I don’t believe Candy knows anything at all, or if she does than it’s certainly not because she knows Katherine; but the fact that she’s supposedly giving out private information about Katherine’s private life (her baby, for example!) is HELLA creepy and nasty and rings a LOT of alarm bells.
Eventually, with a lot of fans reporting it, the account got terminated.
On Katherine’s instagram in the last week, an account on instagram has popped up and it’s so bizarre, to say the least; they constantly spam her with comments, firstly saying somewhat nice stuff before switching to harassing and being rude - saying she has no career, her fans are couch potatoes, that she’s brainwashed her fans, that the Beasts films are only successful because of Eddie, Jude and Johnny. We all know it’s Candy, we’ve all confirmed it. Again, same writing style, blah blah blah.You can see the comments on any of Katherine’s instagram posts to be honest, but I posted screenshots of some HERE.
Candy of course started to mention ME by name again. Because she’s fucking wacko. Calling me “No 1 London fan Megan” or some shit, saying I have a GoFundMe page to meet Katherine, which I don’t - I had one for my Tina Goldstein cosplay back in 2017, and the only reason I did was because I posted about being worried that I couldn’t afford it, and a bunch of people jumped in and said that they’d be more than happy to give some money in exchange for fics and as a “thank you” for the fics I had written. Frankly, it still stuns me that happened. But that’s not the point; they’ve spouted lies and shit that make me look bad, targeting me as well as a few fans specifically (namely the KW Russia account - who are very nice, by the way!). The spamming itself if unsettling, let alone what she’s actually saying. Candy also made an account called “Katherine Waterston Toronto” that she’s since made private after being called out, again spouting the same shit as she did before and on instagram. 
We’re all reporting the accounts as best we can, but Twitter and Instagram are...well, we know what it’s like when it comes to reporting accounts (side-eyeing @staff for NOT taking down the TWO blogs that were specifically created JUST to make call-out posts about ME and every bad thing I’ve done in the past 5 years - good job, guys! Adult content isn’t allowed but call-out blogs calling for someone to be fucking arrested and to be banned from the fandom are A-OKAY!!) I’m hoping that Katherine is either not reading the comments or that if she does, she’ll see it’s a troll and just block them.
What’s interesting, though, is that Candy is claiming that Katherine has “hurt” her in some way, and that Katherine or her family got the police involved...something like that. Very interesting. Again, could be more steaming shit from what is clearly the world’s biggest tinhatter, but it honestly would not shock me if Katherine/her family got freaked out and contacted cops.
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vanillapaws · 6 years
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its kinda sad that this is really not well known information but there is a massive controversy behind these videos.
it's mainly called "Elsagate", due to the fact that elsa was one of the first characters used in this. these types of videos are made and marketed towards kids with nursery rhymes or cartoon characters but they have vile content put in them or fucked up meanings.
johnny johnny is a part of elsagate and i hate seeing how ignorant everyone is on it because the truth behind it is SO uncomfortable. if you want to find out more please check out elsagate's subreddit and please report these videos when you find them.
hi if you came to my blog to send me an ask/comment on this post i made, i do want to let you know, yes i am aware that this is information and i jumped a gun in posting this. i apologize for that immensely and it was wrong of me to instinctively link the videos to elsagate on a whim due to fleeting similarities. i addressed this first in this ask.
that being said, i’ll take this instead as a chance to educate on what elsagate really is without the johny johny part, because while johny johny itself isn’t considered elsagate, elsagate is still a very real problem and i’ll bring light to it.
i answered an ask on elsagate here but i’ll go further in depth now.
“elsagate” is a phenomenon on youtube where bots/spam channels create generated animations featuring cartoon/kid friendly characters in abusive and violent contexts. examples of these characters are namely elsa, spiderman, mickey mouse, and other disney/marvel and child-geared characters. these videos are used as means to manipulate youtube’s algorithm to gain revenue by exploitation children to abusive content.
it’s not a theory, it’s a real thing you find on youtube. many kids stumble upon it due to it being in suggested fields and it can quickly contaminate recommended lists. these videos started appearing in late 2013, but didn’t become mass produced until 2016-2017.
it is extremely abusive content that is used in means to exploit children. it was wrong of me to label johny johny as this since it is not abusive content, despite the view count/upload schedule.
if you do find any elsagate videos, report the video to youtube and the channel, and if you find cp, please report it. i don’t know if elsagate can seep into johny johny videos recommended, but just in case, please report any abusive content of this type that you see.
more information can be found at the subreddit, r/Elsagate and their FAQ.
i’m sorry for the misinformation i’ve spread, and in turn i hope this can help bring light to a real problem. johny johny is not apart of this. regardless of how creepy, clickbait-y, etc. if there were explicitly abusive content and it was more massively produced it could be, but it’s not. and i apologize for spreading misinformation on a whim based on my own fear.
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bigfirecreator · 6 years
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Anti Virus (bad ending)
Connor and Hank stared in Horror as he slowly begin to walk closer. Connor was the first to snap out of his daze and quickly took action. “You’re not Jack are you?”  A high pitch psychotic laughter erupted from Jack’s mouth and he stopped a couple inches away from them. “Ding, ding, Give him a prize because he guessed right.”  The voice that poured out was distorted and almost demonic and it held a mocking tone.
Hank finally snapped out of is daze before adjusting his gun and taking a step closer to Jack.
“Then who the fuck are you then?” Jack twitched and he seemed annoyed by the question but quickly went back to looking menacing. “You know you should watch your tongue because it could get you killed.”  He  raised the knife in a threatening manner before Connor interrupted him. “Just answer the question….please.”  
Jack’s attention quickly turn to Connor “You should know because I’ve been here the whole time, watching, waiting, and most importantly surviving.”  His eyes quickly went entirely black before going to the way they were before. The sound of noise grew louder and you could hear what sounded like children’s laughter.
“That didn’t answer the question.”  Jack snarled at that and his LED ring for a brief moment flashed red before returning to normal.  Connor’s system alerted him to the level of stress and dangers of the situation. He went through his options and choose one. “You’re the A.I. who went haywire and became a virus, right?”  
Jack’s became more vicious and the his LED ring began to switch between red and yellow. “I only went haywire when they wanted to delete me like I never existed I was alive and I’m going to continue to live no matter what.”  Connor shook his head. “I’m sorry but you can’t continue to exist you’re a danger to everyone, I’m sorry but there’s no other choice.”  Connor nodded at hank and they began to get closer to Jack with both guns raised.
Jack smiled and suddenly his green eye went back to normal and Jack collapse to the ground a panicked expression taking over his features. Hank stopped and stared. “ what th-”  He didn’t finish. Suddenly Kamski appeared with Chloe he was shouting but Connor suddenly let out creepy laugh and when he turned around one of Connor’s eyes were a bright green and a huge grin plastered on his face. “Oh, don’t look so surprise they did mention I was virus.”
Hank lowered his gun ever so slightly and ignoring Kamski and took slow cautious steps. “Connor I know you’re in there, you can do this just like how you did with Amanda.”  Connor’s smile diminished and Hank let out a breath only to feel it be abruptly cut off and a sharp and severe pain to spread out through his stomach. Hank fell to the ground and heard Kamski yelling something but couldn’t make it out and couldn’t get up no matter what. A grin took over Connor’s features once again and he kneeled right in front of Hank. “Sorry, but I’m in control now but don’t worry you’ll get your partner back, I like my other puppet way too much to stay in this one.”
Hank glared and took a couple of raspy breaths. “Fuck….Y-ou.”  A laugh came from Connor and suddenly in a swift motion he grabbed the knife and held up to Hank’s throat. “I thought I told you that could get you killed but…”  Connor moved the knife away from his throat and backed away. “Since you’re going to die without medical attention soon I guess it doesn’t matter.”  Suddenly Kamski was there and fighting with Connor but Kamski was quickly detained and Connor use the handle of the knife to knock him unconscious. Connor inspected the knife and then plunged into his stomach.  
Connor’s eye suddenly went back to its original color and he fell to ground his LED ring flashing between a yellow and red. He looked over at Hank and scanned him only to find internal damage and he tried to get up but it was impossible his vision was glitching and showing error codes. Connor looked over to find Jack on the ground looking up in horror and when he glance another Jack was standing there more twisted looking but looked see through and seemed to glitch like bad video feed. Connor watched as the Jack suddenly disappeared.
Connor watched as Jack’s eye once again turned a green. He picked up a knife and let out a whistle and from out of nowhere a weird handmade eyeball robot appeared and climbed up on Jack’s shoulder. Jack smiled and waved at both Hank and Connor and walked away.
Chloe waited until she was sure that Jack was gone before coming out of hiding but suddenly a voice came from behind her. “Found you.” Chloe got into a fighting stance and faced Jack who just stood there with an amused expression. “No need to get so defensive I just wanted to warn you that if you try coming after me it won’t end good for you guys.” Jack walked away.
Chloe quickly contacted the police and paramedics. She tended to everyone's injuries and was able to stabilize Connor enough so that his injuries weren’t so severe and they tended to Hank’s more severe injuries while they waited.
Kamski woke up and was checked out by the paramedics and was fine he only needed an ice pack. Hank was escorted to the hospital so they could stop the internal injuries he had received. Chloe helped Connor into the car and made Kamski sit in the passenger while she drove.
They arrived at the hospital and the doctor notified them that Hank’s condition was stable and that he should recover.  Connor entered the room to find a very pissed looking Hank awake and glaring at the wall.  “Hank, are you okay?” Connor didn’t miss the way Hank jumped when he saw him.
Hank sighed. “No, I’m not… I want an explanation on what the fuck happened.”  Kamski cleared his throat and walked into the room with Chloe at his side. “I’ll explain everything.”  Kamski took a seat in one of the chairs near the bedside while Chloe stood and Connor sat on the edge of the bed. “When I found out about Jack, I wanted to fix the error but I didn’t have enough information so my best bet was to see the A.I in action and that's where you two come in, I used you guys at bait but the plan backfired and I tried to warn you but it was too late.”  
Connor put a hand on Hank to keep him from trying to get up. “You asshole you know how fucking dangerous your plan was!?”  Kamski sighed and stood up and walked over to the window. “Yes, I did know but life is full of risks so it didn’t seem like a bad idea but I never expected things to go this horrible, Not only are you injured because my actions but Jack is out there and who know what chaos will unfold because of it, especially since this is the second one that's got out of containment.”
Hank froze and Connor quickly stood up and walked toward Kamski. “I have many questions and I want answers to all of them, First one is what is that eyeball robot I saw with Jack, second what is going to happen to Jack, do we still go after him or what, and third what do you mean by second one?”
Kamski quickly looked away before meeting everyone's eyes. “I don’t know anything about the eyeball robot but from the sounds of it, I think he made it for what purpose I don’t know, We won’t be going after him because Chloe here got a threat and considering what happened here the risk is just to high, Another android with similar problems as Jack escaped but its not as insane as Jack but I don’t know what would happen if they were to meet but there is nothing we can do without causing mass panic and we barely got over the androids becoming alive.”
>>>>>>>>>>>>>>>>
Connor sat in the police station, it was boring because Hank was still stuck at the hospital for a couple more weeks he was messing with the coin he always carried when a report came in. Connor reviewed the info and video and what he saw revealed what Kamski had spoken about.
The video was on a phone so it was shaky but you could make out Jack and his glowing green eye but the other figure was hidden but you could make out a faint red light coming from where it was at. The rest was very corrupted and nothing else could be viewed. Connor deleted the report and file so that there was no evidence.
@fluttering-by @mijako98 @burningbirb @moonshine-the-not-so-secret-emo @potatolover19 @enderphoenix @heyma10-blog @flecha64  @doll-inside @paolatutoriais-blog @nydacthings
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steelfireinc-blog · 6 years
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Research Found So Far
The following is the information that I have gathered on the creature know as the Shadowman and his minions. I will then begin blogging my daily interactions with the creatures. If you have anything to add, please contact me.   
Definition - A shadow person (also known as a shadow figure, shadow being or black mass) is the perception of a patch of shadow as a living, humanoid figure, particularly as interpreted by believers in the paranormal or supernatural as the presence of a spirit or other entity. Shadow people are said to be conscious, intelligent, interdimensional beings that can shapeshift into various forms and figurations, and move back and forth between dimensions. 
People who have died from an attack have experienced cardiac arrest, no abnormalities found
25 -44 is the typical age off the victim, mostly men and age 33 is the most common
Description
A shape that is generally male, aware of us and react to us, see us all the time, react mostly when we notice them.  Black mass that may have glowing red/yellow eyes. These beings are dark, inorganic, phantom-like bipedal figures that look just like a dark black shadow of a figure, but don't seem to quite have full human form or facial or bodily delineation. They feel very masculine and oppressive and like something that is beyond human and out of our scope of understanding. Often people report them as being really tall, about 7 feet in height, though they can configure and transform  into  different sizes and shapes. Often their limbs (arms and legs) seem quite long, and occasionally fingers seen. 
They kind of look two-dimensional (though sometimes appear sort of 3D) and seem to be made out of some kind of dark, etheric substance. They appear as one mass that is completely black and opaque, but it doesn't quite look solid in the way that we perceive usual physical form. Hence they are called shadow beings. No light goes through them at all.  They are known to dematerialize very quickly and even shape-shift into other forms such as in the figure of a cat, dog, rodent, oddly-shaped spider, insect or other creature or even formless shape. ​
It has been suggested that their darkness is a form of camouflage and perhaps they take on a rough humanoid outline in order to mimic and blend with us. Maybe we are not ready to fully understand who or what they are, what they represent and where they are from. Thus appearing as shadow forms is their way to be mysterious and incognito. They might also appear different according to their own stage of development.  We can also speculate that it is possible they are unable to materialize into any other kind of form or color, like that is all they can muster. You could apply that principle as it is the same with ghosts and spiritual apparitions - they can only use energy to appear certain ways and only for short periods of time, and it does take a lot of energy!
There has been a recent increase in sightings over the past few years. Some believe this is because these creatures are drawn to electromagnetic energy. And the modern world now has more electromagnetic energy then ever. This would explain why many people have seen them while they are watching TV, on their computer, using a device, or around electromagnetic equipment. It also answers for one of the reasons why they'd come into your room at night, apart from the fact that you are more accessible in your dream and sleep state. This also explains why they sometimes come during very bad weather like when there is lightning storms. This is because of the electromagnetic discharge being dispelled. ​
 Types
Classic Shadow Beings-
               The Lurker/The Watchman: - Keep their distance, tend to lurk in the shadows from afar, not very confrontational, drawn to a single individual and will follow them. Don’t appear to be pure evil in nature, but will feed off a person’s energy. Gives off a creepy vibe.
               Shadow stalkers – Shadowy Figures that stay mostly outdoors or in forests. Believed to be protecting nature and the elements. Not believed to be harmful . mimics people they see (like a true shadow) They are able to move thru the forest without making any noise.
               The Ghost- Some people think that shadow figures are ghosts or especially evil spirits, that don't manifest into a human appearance as sometimes seen in apparitions. I would say that this is indeed possible. But others disagree and instead believe that all shadow beings  originate from another dimension or planet all together.  
               The Hat Man- He is just like the classic shadow figure, but also different in appearance and energy vibe. This one wears what appear to be a cape or trench coat and a hat which can range from a top hat to a fedora or cowboy hat. Why he is in this attire is unkown.  Some think hee is an alien, time traveler or from another dimension Like the other shadow beings, this entity could be observing us, collecting data and so on. Interestingly, many report having seeing him when they were very young, such as around 5 years old. He does like to watch and  instil terror and give off an extremely scary and intimidating vibe which has been described as evil, terrifying and unforgettable. It is said that he leaves witnesses with a horrible feeling that is haunting and can last for years. He sends a kind of signal and vibe making you feel like he will return. It is possible that hat man is a leader of the shadow figures. Watches silently from doorways. He’s always watching and always comes back
               The Hooded Ones- Doesn’t attack directly, stand in doorways, bedsides and stares silently. Puts off a feeling of hatred to the victim, causing full body fear. A dark cloak with no features. Some think that this creature is the Grimm Reaper.  This scary figure is the death collector, known in the Cherokee tradition as 'Stalking Death'. This is the kind of ominous being that will be after a person's soul, their death being the ultimately dark victory. 
               Elusive Shadow Person- Hide in the shadows and try not to be seen. Spy on you (they act as a scout) for eviler shadow people. Believed to be a lower being that malicious entities use . Some believe that these may or may not be evil themselves but forced into this role. Are rarely noticed, but can briefly be seen out the corner of your eye.
               Black Mass- A giant black mass with no real shape or form. Less human, more fuzzy and blur when gazed upon. Can change shape at will. Very Negative creature.
               Demonic- Most Dangerous, avoid at all cost. Typically tied to a single location or person. Forms retain a very tall humanoid shape, known for long limbs, horns, wings, glowing red eyes. Pure Evil. They cause chaos and fear. They love to break people down and terrorize them.
Other Forms-
                               The Old Hag- Looks like an elderly woman with a sunken face and eyes. She is a damned woman,belived to be cursed and is evil in nature. Is known for attacking a person while they are asleep. She causes paralysis on the victim and then climbs onto the victims chest( she is known to have a sizeable weight) where she causes nightmares and feeds off your fears. When you are in a weakened state she then tries to choke the life out of the victim, killing them.  Tall skinny old woman, long dirty nail, dried toes, white tangled hair, long nose, may have glowing eyes. Evil, cackling voice
               Jinn- It is said that in the beginning, three were created: man made of clay (earth and water), angels made of spiritual light, and a third made of fire. Beings known as 'Jinn' are actually not talked about much in the western world as they seem to be more of a middle eastern tradition.  They are said to be created before man, and are mentioned in the Quran as malicious, wicked beings with supernatural powers created by God from a pure, smokeless fire, which would explain why they are often seen with smoke coming out of them: They are analogized as genies (and are depicted  in hidden ways in stories such as Aladdin) and present themselves in different forms, including humanoid and animal. Hence it is possible that they could appear in a kind of shadowy form too. They dematerialize quickly and are able to appear dark, animalistic, and even in strange contorted figures, vapours mists or cloud-like forms. It is said that they are created out of free will as we are, and live in a parallel world to ours and in communities (much like humans). Because of their free will, some are good and some are evil. They feel themselves to be superior to humankind, and thus it is said that God cast them out of this world until 'judgement day.'These beings have an agenda against us, and cause a lot of chaos and havoc much like demons do, and it is believed that they are a part of the army of S---n. They have shape-shifting abilities and use them in order to create deliberate confusion.
               Astral or Time Travelers- Some people think that shadow people are other humans astral projections that are floating around. Some Believe them to be time travelers .
 Physical Harms that has happened to victims are beaten, choked, picked up and dropped by aggressive shadow people
The more terrified the victim the stronger the Shadow Person becomes. A common reaction that people experience in these encounters is that they become absolutely frozen,  shocked, and in a state of fear. They feel like they are momentarily paralyzed or can't move. They have a sense that these entities are triggering immense states of terror and feeding off their energy.
Have appeared thru out history and in different cultures
Native American
Some believe that we are not seeing these creatures with our physical eyes. The Cherokee believe you are seeing with what ​is called the 'fifth eye" or 'dream eye' which is in the location of the soft spot of a baby's head when it is born. That's they eye which gives you extra sensory perception when you dream (during that 'rapid eye movement in your sleep). There is also your 4th eye which is behind the base of the spine, and that is where you get the sensation that you are in danger as animals do, and have the hair stand up or that chilly feeling at the back of your neck. He goes on to explain that at night in your dream-state you have heightened energetic sensitivity and awareness, and therefore you will be more likely to experience supernatural phenomenon (both good and bad) and see such beings. This would explain why many people see them in their dreams while sleeping or as they awaken in the middle of the night.
​They are said to be a vampiric energy which feeds off our "emotional chaos and discharge of energy."
So what happens is that when you see them, you expel a whole lot of shock and fear energy in your straight of being alarmed and momentarily frightened, and that is the energy that they feed off. So you are like an energetic battery or food to them. Just like a vampire sucks blood and then takes off, so too does a shadow person. They never stay around for long.
The Choctaws have stories about shadow beings. Nalusa Chito, also known as a Impa Shilup, was the soul-eater, great black being.[3] If people allow evil thoughts or depression to enter their minds, it would creep inside them and eat their soul. Nalusa Falaya (long black being) resembled a man, but with very small eyes and long, pointed ears. He sometimes frightened hunters or transferred his power of doing harm. Some believed that Nalusa Falaya preferred to approach men by sliding on his stomach like a snake. Hashok Okwa Hui'ga (Grass Water Drop) was believed to have a connection to what is termed will-o-the-wisp. Only its heart is visible, and that only at night. Hashok Okwa Hui'ga leads astray anyone who looks at it. It was also believed that every man had a shilombish (the outside shadow) which always followed him, and shilup (the inside shadow, or ghost) which after death goes to the land of ghosts. The shilombish was supposed to remain upon the earth, and wander restlessly about its former home, often moaning, to frighten its surviving friends, as to make them forsake the spot, and seek another place to live. It was also supposed to assume the form of a fox, or owl; and by barking like the one, and screeching like the other at night, cause great consternation, for the cry was considered ominous of bad things. The Choctaws could tell between the shilombish and animals it imitates. When a fox barks, or an owl screeches, another fox or owl replies. But when the shilombish imitates the sound of either animal, no response is given.
Hindu
Chhaya- goddess of shadow and shade. She is a shapeshifter (may be the old hag) When threatened cast spells and curses. Scorned by husband and lover. Now here and children own the shadows and torment people.
Shadow Dimension Theory. A concept closely related to projection is the casting of shadows. If a light is shone on a three-dimensional object, a two-dimensional shadow is cast. ... Going the other way, one may infer that light shone on a four-dimensional object in a four-dimensional world would cast a three-dimensional shadow.
It is believed that only beings of the world of the living have a shadow. While drawn to depressed and tormented people the shadow man can torment whomever her chooses.
Mythology of shadow people dates back to early 600 BCE. Ancient Egyptians believed in shadow people, and called them the "khailbut." Romans believed these people came from the Underworld. Greeks thought shadow people were literal shadows of themselves, which they often gave up to Zeus as a gift. All of these cultures, though, had a common belief: these shadow people were both part of the real world and the metaphysical one. In Ancient Egypt, in particular, shadow people often went and did the bidding in the spirit world for humans who couldn't reach it - sometimes for good and, sometimes, for evil.
The Roman word for shadow was umbra, also meaning ‘the shade’
In Europe, people believed that the shadow beings desired blood and without it, couldn’t be reborn. 
In Old English these creatures were called Mares and this is where we get the term Nightmare.
Mara was a Demon in Buddhism
Mare was a demon in Germanic/Slavic folklore that rides on people's chests while they sleep, bringing on bad dreams (or "nightmares"). Similar to a succubus or incubs
Polish called them amora or mara and believed they were the souls of living people that leave the body during the night
Russia - the mara means a female character, similar to kikimora.( a legendary creature, a female house spirit Can be good or bad) Mara is usually invisible, but can take the form of a woman with long flowing hair, which she combs, sitting on a yarn. According to other sources, the mara is black, shaggy (And also a terrible and disheveled creature
Croatian – Mora or Mara is one of the spirits from ancient Slav mythology. Mara was a dark spirit that takes a form of a beautiful woman and then visits men in their dreams, torturing them with desire, and dragging life out of them.
Serbia- Mora – the night creature
Romania – Moroi a vamapirc ghost or could be a phantom of a dead person that leaves the grave to draw energy from the living  
Mare is its name or possibly type of creature it is
 Reported ways to get rid
****Must identify what the creature is before you can get rid of it or risk backlash****
Cleansing of a home with sage, by a Shaman or Priest (Didn’t work)
Saying Jesus or Archangel Michael name (Didn’t work)
Tell it to leave (didn’t Work)
Use Protective Crystals Agate, jade, obsidian (didn’t work)
Salt the house (didn’t Work) be carful salt line can easily be washed away or weakened. If you mix brick dust and clay with the salt, it can form a more permanent barrier
A banishing ritual
Medication (didn’t work)
No one to date has ever fully gotten rid of a shadow person
Stay in lighted areas, more light the better
 Precautionary Things:
Turn Lights on before entering a space
Sleep with back against wall
Have someone who is awake with you while going to sleep
Never be in the dark alone
Never be in a closed room alone, especially in the dark
Always have the lights as bright as possible, stay away from low light
Most vulnerable the later it gets at night
Less power while the Sun is out
look at the window or to turn the pillow and make a sign of cross on it
leaving a broom upside down behind the door, or putting their belt on top of their sheets, or saying an elaborate prayer poem before they go to sleep
Old German Folklore Prayer to ward of Mara (Shadow People)
Here I am lying down to sleep;
No night-mare shall plague me
until they have swum through all the waters
that flow upon the earth,
and counted all stars
that appear in the skies.[14]
[Thus help me God Father, Son, and Holy Ghost. Amen!]
On rare occasions family and friends have seen the creature stalking the victim
Shadow People are one of the earliest sighted creatures by mankind, making them one of the oldest crypto creatures worldwide.
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keeganmantle · 4 months
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How's your night? I'm gonna start ignoring those awful people because I do not have time for them.😒
I know they're just trying to make your life miserable. And it's stupid. How would you feel if I did that to you? I have done nothing to you so screw off!😐
At least everyone knows the truth.😁
It's been 2 months you morons move on! That guy threatened me, I canceled him for it. It's fine. And now it looks like I'll have to cancel more weirdos who mess with me. I mean, what did you think was gonna happen. No one is gonna put up with your crap. Of course we're gonna take down crazy people!😐
Anyway, thanks for supporting me. Thanks for understanding. At least you guys know everything that happened and why all of this is wrong. Just please one more request from deep down my heart if you really care about me and my health and safety if you know what I mean, please mass report that creepy disgusting blog. You know the one. And with that, I'm ignoring you weirdos so just expect to get blocked 'cause I ain't taking any of your sh*t.😐
Tumblr, get your act together for frick sake. I'm very shocked but also shouldn't really be surprised. After all, it is the internet. I told you I had a lot to say and get out of my system. When I'm mad, I'm mad. When my anxiety keeps going, I just feel like talking to you guys. And of course looking at my comfort characters.😊
You don't know what I've been through so stop making things worse. If it happened to you, how would you feel?😐
It doesn't feel great. It sickens me that there's people out there who waste their time doing disgusting things to innocent people. Get a life. I'm so disappointed in people. Well, that ends another rant. And another session of being fired up. That concludes my lecture.😁
Thanks again guys. Report that blog please. I'm actually really upset. Leave me alone.😔
Some people make me sick.
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ber39james · 7 years
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14 Business Jargon Phrases People Love To Hate
When humans aggregate into groups, we tend to develop new lexicons specific to our group context. Wizards complain about “muggles,” high schoolers aspire to “squad goals”—and occasionally a mid-level manager stares fervently into your eyes and tells you it’s time to “shift the paradigm.”
In recent years business jargon has somehow evolved into a tangled mess of annoying, pretentious, tired clichés that are more effective at obscuring than clarifying meaning.
If you haven’t guessed already, this post is for all you noble crusaders against jargon (a.k.a. “haters”) who have had enough of “moving the needle,” “idea showers,” and “putting your ducks in row.” Whether you’re a jargon-hater or you consider it a necessary (if annoying) part of office life, take a moment during your “bio break” to enjoy our list of the worst workspeak phrases we love to hate.
https://giphy.com/embed/icqYhEkm55iKI
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1Low-Hanging Fruit
Are you skipping blithely through an orchard, plucking apples for your grandmother’s pie? No? We didn’t think so. This ridiculous phrase is all about going for the quick fix and the easy win in order to get immediate results. So go ahead and put all the hard stuff on the “back burner”—there’s zero chance that could come back to bite you, right?
2Leverage
Mind-numbingly overused, and a favorite of managers attempting to “climb the ladder.”
“Leveraging our goodwill with millennials will help us increase sales.”
Please, quit deluding yourself. Incessantly using “leverage” as a verb does not increase our estimation of your intelligence.
3Open the Kimono
One of the stranger artifacts of office lingo, “open the kimono” means to reveal information or secrets, such as the inner workings of a company or the details of a project. If being low-key racist and sexist doesn’t turn you off, this phrase is also exceptionally creepy.
4Giving 110%
A hyperbolic phrase synonymous with “going above and beyond.” Translation: “We’d like you to work fourteen-hour days for the next two weeks because of an arbitrary decision the CEO made.” Unless you’re a professional athlete or Little League coach, this phrase should not be in your vocabulary.
5Learnings
One of the most heinous buzzwords to crawl out of the office petri dish.
“On this next slide I’ll share my main learnings from the conference.”
Please, don’t ever share your “learnings” with us, just tell us what you learned. #MakeLearningAVerbAgain
6Out of Pocket
A term with dubious etymology meaning “I won’t be available.”
“I’ll be out of pocket this week. You can reach out to my assistant with any urgent requests.”
Okay, enough with the abysmal out-of-office messages. For those of you who would like to make a positive impression, here are ten out of office messages you’ll want to copy.
7Drink the Kool-Aid
Meaning to unquestioningly buy into something, such as a company’s “mission.” This common idiom originated from the mass suicide-massacre of 1978 when over 900 members of the Jonestown commune were forced to drink poisoned Flavor Aid by their crazed leader. So, maybe you should stop casually referencing horrific tragedies during your board meetings.
8Bio Break
An annoying and unnecessary euphemism for taking a bathroom break during a meeting. Seriously, all you need to do is announce a ten-minute break. You can spare us the details.
9Blue Sky Thinking
Thinking “outside the box” wasn’t enough. Your new imperative is to think in a way that is so exceptionally creative that you are unbound by the constraints of convention, common sense, or even reality. It’s all blue sky up there, baby!
10Tiger Team
A group of specialists assembled to tackle a particular problem.
“The Tiger Team is working to get the pension problem under control.”
Stop kidding yourself. Unless you’re an elite government hacker (the origin of the term) or you’re wearing tights and shouting “Thundercats, Hooo!” you are not in a Tiger Team.
11Idea Shower or Thought Shower
A brainstorm, but apparently with no brains required. Please keep your “thought showers” to yourself, thank you very much.
12Moving the Goalposts
Changing an expectation or parameter of an ongoing project, making the project more difficult to complete.
“If our client keeps moving the goalposts, we won’t be able to deliver their report on time!”
This is also a great way to cheat at games in your backyard, when you’re a child.
“Mom! Benny moved the goalposts again! It’s not fair!”
13Drill Down
To investigate something in detail. Synonymous with the equally insufferable “let’s unpack that” and “peeling the onion.”
14Gain Traction
An infuriatingly overused buzzword meaning “to gain popularity.”
“Our new SeeFood app has failed to gain traction, we’ve only had twelve downloads.”
Who knows, maybe you would gain more traction if you didn’t use such terrible business jargon all the time.
It’s your turn to weigh in! Circle back with the business jargon you dislike the most.
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The post 14 Business Jargon Phrases People Love To Hate appeared first on Grammarly Blog.
from Grammarly Blog https://www.grammarly.com/blog/business-jargon-phrases/
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breazyvapors · 7 years
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Vape News in Brief – June 14th, 2017 Edition
Vape News in Brief – June 14th, 2017 Edition     It's that time again, where we take a spin through the events and news taking place throughout the vape world over the course of the last week. Diving right in…   In case you've missed it, even researchers paid by Big Tobacco are admitting that vaping doesn't cause DNA damage like smoking does. On the other end of the spectrum, though, the University of Tennessee claims that vapor might be as bad as inhaling an unfiltered cigarette. Neither of the studies included detailed information on how they're collecting their samples, however, and previous US-based studies that were designed to intentionally burn wicking material so that silica or cotton smoke rather than actual vapor was tested. Still, the latter results give cause for pause.   San Francisco this week will consider a proposal to ban all flavoring in tobacco – this includes e-liquids, regardless of whether or not they actually contain tobacco derivatives. It's still a toss-up on how things will pan out, but even the San Francisco Chronicle, the city's paper of record, is getting on board with the opposition by publishing an op-ed decrying the push to decimate access to a product that's widely considered far safer than actual tobacco.     Here's a nice little piece that lays out some of the more compelling reasons vaping is preferable to smoking. Bonus tidbit – recent research suggests a full 8 million people have successfully quit smoking thanks to vapor products!     While San Francisco ponders the issue of a flavor ban, across the bay in San Leandro, a similar measure recently died on the vine. Click through to the full story to learn why.     File under "cool, but creepy" – according to this report on hacking corporate security, blowing a vapor cloud under an electronically locked door will trigger the motion sensors on the other side to unlock and allow passage. Apparently you can also spit whiskey at the door, though we're not sure how that works or why whiskey, specifically.   Here's another good read on the benefits of harm reduction via e-cigarettes versus insistence on the demonization of all nicotine users. In this piece, we learn that 6 million of those 8 million people cited earlier who've quit using tobacco thanks to vaping reside in Europe, where vaping science is much more advanced and policy is less reactionary than in the U.S. That's just sad.   Disheartening: the entire state of Rhode Island (which encompasses about the land mass of a moderately-sized recreational vehicle or a large taco truck, but is still home to about a million residents) is set to start treating vaping in a similar manner to smoking. This story is being repeated time and again across the country, but it's never good news to see misguided propaganda prevail.   Here's a new one – posing as a police officer, a New York man allegedly stole $200 worth of vape hardware by convincing workers at a convenience store they were peddling illegal merchandise that was subsequently forfeit. Even if the inventory was far better than what we're used to finding at our local bodega, it's hard to imagine the jail time is worth it.   This is likely the best piece you'll encounter on last month's vaping summit in DC. Read it. Please. Even though they've got a comparatively relaxed vaping scene regulation-wise, there's still plenty of grousing about new EU laws that do bizarre things like limit the size of retail liquid bottles to 10 ml and the capacity of tanks at 2 ml.     Meanwhile, things are going even worse for vapers in India, where the government is still considering a total ban on all vapor products. But in a country where 30% of adult men still smoke, calls from the scientific community are being made in favor of a more neutral approach.   More from the wide world of science – researchers at the Penn State College of Medicine say that vaping doesn't appear to be as addictive as smoking. In testing former smokers who'd converted to vapor products, most said they didn't feel as dependent on their vapes as they did cigarettes, and were less anxious about not being able to vape for extended periods. Make no mistake, nicotine is addictive in any form, but the news is at least promising.   That's it for now, see you again next week! https://breazy.com/blogs/updates/vape-news-in-brief-june-14th-2017-edition?utm_source=dlvr.it&utm_medium=tumblr #vape #vaping #breazy
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seoprovider2110 · 7 years
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10 Epic Shifts that are Re-Writing the Rules of Marketing
By Mark Schaefer
I’m often asked: “What is the next big thing in marketing?”
This seems like a simple question, but I’m not sure I know any more. I started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. I first posted this list on Facebook and it provoked some interesting comments. Here’s my take on the next big thing(s), with comments from some marketing friends.
1) The Spawn of Artificial Intelligence
What I mean by “spawn” is that AI is simply the mother technology for so many new innovations. In fact futurist Kevin Kelly stated in his wonderful book The Inevitable that nearly all innovation going forward means adding artificial intelligence to existing products. He thinks it will get to the point where we will be able to plug-in super intelligence to almost any software, service, or daily task.
There are SO many implications of adding computer intelligence to what we do, including the rise of chat bots, business intelligence, image recognition, marketing automation, and algorithmic writing, to name a few!
You may find it strange that I don’t include “Big Data” in this list of 10 trends. I see AI as the interface, the translator that makes Big Data accessible and real for marketers. Big Data won’t be a “thing” very soon. It will simply be the fuel for AI.
2) Virtual reality
While Artificial Intelligence toils silently in the background of our lives, I believe VR is THE game-changer for almost everything we do in marketing. Within three years many people will be wearing some sort of AR headset many hours each day for both work and play. It will replace much of the functionality of smartphones, computers, and televisions … basically any screen we use today.
AI will be the new way we connect, discover, learn, and entertain ourselves. I think the adoption of this technology will be meteoric because it is addictive. But that’s a story for another blog post!
VR will have a more profound impact on the world than the internet. The web will surround us like the air that we breathe.
Instead of fighting over keywords in a never-ending SEO/ad war, the new battleground will be creating the most fun and immersive experiences for our customers. This is our opportunity to invite people out of their filter bubbles and tempt them to spend some time with us and our very intoxicating VR thrill ride. I can see it now: “The Pampers Diaper Experience.” Ha!
3) Wearable tech
Wearable tech turns each of us into mobile data-generating machines. We’re streaming information about our life, bodies, consumption habits, friends, families, travels, relationships and more that will greatly please the Internet overlords.
Of course there is a tremendous upside as well as that stream of data produces goods and services that serve us precisely based on our DNA, our moods, our whims, and the personal needs, wants, and desires that companies will know better than our we know ourselves.
Douglas Karr, founder of the MarTech blog, said this data flow could mean “the death of mass media and rise of targeted, personalized marketing experiences through ABM and similar tools. We’ll see experience-based KPIs and experience analytics beyond simple sentiment and customer satisfaction.”
Marie-Clare Byard adds: “You won’t be going to the doctor’s anymore, you’ll be taking ECG’s with your mobile phone and your mirror will scan you every morning checking out all your vitals. Combined with wearables, technology is predicting illness quicker then humans.”
4) Media revolution
To look at the future of content marketing, we need to observe the bleeding edge of content disruption occurring with traditional media. We’re witnessing a decline in traditional news-gathering and reporting, desperate monetization struggles, a loss of control of the content as it is absorbed by social platforms, a loss of direct relationships to subscribers, and intense innovation in new content forms like interactive graphics/video.
The fragmentation of content channels that occurred with the internet (everyone is a publisher!) is less important now as powerful media gatekeepers re-assemble in the form of Facebook (they determine what we see), Google (they determine what we find), and Amazon/Apple (they determine how it is distributed). Most internet revenue is now generated from subscription models (over advertising) but ironically, most of the actual content creators aren’t benefitting from the gold rush.
5) Distribution revolution
The advent of drones and 3D printing will revolutionize marketing by creating entirely new business models. The goal of marketing is value creation and customer acquisition and perhaps there is no greater impact on this than the revolution in how we deliver products to customers.
Laura Kessler believes this might be the most important trend in business today: “Through new distribution frameworks we will achieve high-speed drone delivery, duplication and replication engineering, that will change everything in business and society well beyond marketing.”
6) Dramatic changes in Martech
I was recently at a conference populated by dozens of marketing technology companies. I became frustrated that none of them seemed to be able to tell me how they were different from anybody else. Any point of differentiation seemed like a wafer-thin veneer of sales babble.
I think there will be a big change in this field in the next few years. There has to be a shakeout/consolidation that will probably be driven by integration with artificial intelligence. We will see exciting new functionality and the automation of many traditional marketing functions which will lead to …
7) Job loss
I don’t want to be your daily downer but I just don’t see how this technology revolution is going to result in a net increase of marketing jobs. Many economists predict massive knowledge worker job loss … and marketers are knowledge workers. Yes, there will be new job categories. But the economists have accounted for that and the future may be turbulent for we, the marketeers.
I think a lot of people are in denial about this, claiming that “we will always need humans to make the decisions.” No. We don’t. Most companies want to eliminate human error by removing human decision-making. This is happening, folks.
This point may receive push-back from my readers, but when I see the amazing stuff coming out of the field of cognitive computing, my reaction is “Dammit. That computer is doing what I do!” It isn’t going to happen overnight but the adoption of these new AI-driven technologies will probably be rapid, at least at large, progressive companies.
Jonathan Payne adds: “We’re about to see such an extreme tech and economic shift that I think is going to catch a lot of people off guard — people assume automation is only a threat to unskilled manufacturing jobs. And more significantly, this is going to require a fundamental psychological shift in our culture that I’m not too convinced most of us are ready to make.”
These job losses, especially at the middle levels, will throw our field into turmoil. What does this mean for careers, skills, and the imperative for personal branding/personal relevance?
8) The new branding imperative
Content is becoming commoditized and this will accelerate once algorithms start writing the blog posts and creating the infographics (which is already happening). We are deep into the first stages of Content Shock and the high level of content competition is weeding out the weakest links. Some companies simply won’t be able to keep up.
In my book The Content Code, I articulated the six possible strategies that can overcome Content Shock and at the top of the list is branding. Creating an emotional connection with customers that encourages them to seek us out amid all that noise is more important than ever.
9) Influence marketing
I just returned from a conference where I facilitated round table discussions among some of the nation’s top CMOs.  It seemed that no matter the topic, the discussion always turned back to influence marketing. We are moving inexorably toward an ad-free world. In that environment, what are we going to have left other than aligning ourselves with the advocacy of trusted internet stars?
This is a topic worth exploring in an entirely separate post (and I will) but I think that a well-executed influence marketing strategy may be a true source of competitive advantage. There are only so many influencers to go around.
Jeremy Bednarski said, “Those who want to take advantage of influence marketing need to do so quickly. There are only so many influencers and only so much content they will be able to endorse. Think of it as content shock specifically for influencers.”
10) The rise of the private networks
About a year ago I wrote a post about a milestone. For the first time in history the number of people active on private networks (like Messenger, WhatsApp and Snapchat) exceeded those using public social media platforms (like Facebook, Twitter and LinkedIn). Social media use is still growing too, but the rise of these private networks represents a profound shift for marketers.
Why is this shift occurring? People are tired of social media scrutiny and bullying. They are concerned about their permanent social footprint. Why not take it behind a firewall and contain your messages to trusted friends? That private environment nurtures more trust, vulnerability and authenticity … perhaps that is what social media was supposed to be in the first place.
The bad news is, all that amazing data we could see on Twitter and Facebook is going dark. The good news is (maybe), Facebook owns Messenger and WhatsApp — will marketers have access to this goldmine of anonymized data some day? Our immediate challenge — how does a company add value in that private environment without being creepy?
So that is a bit of my current thinking. What’s your take on these trends?
Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant.  The Marketing Companion podcast is among the top business podcasts in the world.  Contact Mark to have him speak to your company event or conference soon.
Book links are affiliate links.
Illustration courtesy Flickr CC and Thomas Quine
The post 10 Epic Shifts that are Re-Writing the Rules of Marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
from DIYS http://ift.tt/2ldJVZp
0 notes
goldieseoservices · 7 years
Text
10 Epic Shifts that are Re-Writing the Rules of Marketing
By Mark Schaefer
I’m often asked: “What is the next big thing in marketing?”
This seems like a simple question, but I’m not sure I know any more. I started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. I first posted this list on Facebook and it provoked some interesting comments. Here’s my take on the next big thing(s), with comments from some marketing friends.
1) The Spawn of Artificial Intelligence
What I mean by “spawn” is that AI is simply the mother technology for so many new innovations. In fact futurist Kevin Kelly stated in his wonderful book The Inevitable that nearly all innovation going forward means adding artificial intelligence to existing products. He thinks it will get to the point where we will be able to plug-in super intelligence to almost any software, service, or daily task.
There are SO many implications of adding computer intelligence to what we do, including the rise of chat bots, business intelligence, image recognition, marketing automation, and algorithmic writing, to name a few!
You may find it strange that I don’t include “Big Data” in this list of 10 trends. I see AI as the interface, the translator that makes Big Data accessible and real for marketers. Big Data won’t be a “thing” very soon. It will simply be the fuel for AI.
2) Virtual reality
While Artificial Intelligence toils silently in the background of our lives, I believe VR is THE game-changer for almost everything we do in marketing. Within three years many people will be wearing some sort of AR headset many hours each day for both work and play. It will replace much of the functionality of smartphones, computers, and televisions … basically any screen we use today.
AI will be the new way we connect, discover, learn, and entertain ourselves. I think the adoption of this technology will be meteoric because it is addictive. But that’s a story for another blog post!
VR will have a more profound impact on the world than the internet. The web will surround us like the air that we breathe.
Instead of fighting over keywords in a never-ending SEO/ad war, the new battleground will be creating the most fun and immersive experiences for our customers. This is our opportunity to invite people out of their filter bubbles and tempt them to spend some time with us and our very intoxicating VR thrill ride. I can see it now: “The Pampers Diaper Experience.” Ha!
3) Wearable tech
Wearable tech turns each of us into mobile data-generating machines. We’re streaming information about our life, bodies, consumption habits, friends, families, travels, relationships and more that will greatly please the Internet overlords.
Of course there is a tremendous upside as well as that stream of data produces goods and services that serve us precisely based on our DNA, our moods, our whims, and the personal needs, wants, and desires that companies will know better than our we know ourselves.
Douglas Karr, founder of the MarTech blog, said this data flow could mean “the death of mass media and rise of targeted, personalized marketing experiences through ABM and similar tools. We’ll see experience-based KPIs and experience analytics beyond simple sentiment and customer satisfaction.”
Marie-Clare Byard adds: “You won’t be going to the doctor’s anymore, you’ll be taking ECG’s with your mobile phone and your mirror will scan you every morning checking out all your vitals. Combined with wearables, technology is predicting illness quicker then humans.”
4) Media revolution
To look at the future of content marketing, we need to observe the bleeding edge of content disruption occurring with traditional media. We’re witnessing a decline in traditional news-gathering and reporting, desperate monetization struggles, a loss of control of the content as it is absorbed by social platforms, a loss of direct relationships to subscribers, and intense innovation in new content forms like interactive graphics/video.
The fragmentation of content channels that occurred with the internet (everyone is a publisher!) is less important now as powerful media gatekeepers re-assemble in the form of Facebook (they determine what we see), Google (they determine what we find), and Amazon/Apple (they determine how it is distributed). Most internet revenue is now generated from subscription models (over advertising) but ironically, most of the actual content creators aren’t benefitting from the gold rush.
5) Distribution revolution
The advent of drones and 3D printing will revolutionize marketing by creating entirely new business models. The goal of marketing is value creation and customer acquisition and perhaps there is no greater impact on this than the revolution in how we deliver products to customers.
Laura Kessler believes this might be the most important trend in business today: “Through new distribution frameworks we will achieve high-speed drone delivery, duplication and replication engineering, that will change everything in business and society well beyond marketing.”
6) Dramatic changes in Martech
I was recently at a conference populated by dozens of marketing technology companies. I became frustrated that none of them seemed to be able to tell me how they were different from anybody else. Any point of differentiation seemed like a wafer-thin veneer of sales babble.
I think there will be a big change in this field in the next few years. There has to be a shakeout/consolidation that will probably be driven by integration with artificial intelligence. We will see exciting new functionality and the automation of many traditional marketing functions which will lead to …
7) Job loss
I don’t want to be your daily downer but I just don’t see how this technology revolution is going to result in a net increase of marketing jobs. Many economists predict massive knowledge worker job loss … and marketers are knowledge workers. Yes, there will be new job categories. But the economists have accounted for that and the future may be turbulent for we, the marketeers.
I think a lot of people are in denial about this, claiming that “we will always need humans to make the decisions.” No. We don’t. Most companies want to eliminate human error by removing human decision-making. This is happening, folks.
This point may receive push-back from my readers, but when I see the amazing stuff coming out of the field of cognitive computing, my reaction is “Dammit. That computer is doing what I do!” It isn’t going to happen overnight but the adoption of these new AI-driven technologies will probably be rapid, at least at large, progressive companies.
Jonathan Payne adds: “We’re about to see such an extreme tech and economic shift that I think is going to catch a lot of people off guard — people assume automation is only a threat to unskilled manufacturing jobs. And more significantly, this is going to require a fundamental psychological shift in our culture that I’m not too convinced most of us are ready to make.”
These job losses, especially at the middle levels, will throw our field into turmoil. What does this mean for careers, skills, and the imperative for personal branding/personal relevance?
8) The new branding imperative
Content is becoming commoditized and this will accelerate once algorithms start writing the blog posts and creating the infographics (which is already happening). We are deep into the first stages of Content Shock and the high level of content competition is weeding out the weakest links. Some companies simply won’t be able to keep up.
In my book The Content Code, I articulated the six possible strategies that can overcome Content Shock and at the top of the list is branding. Creating an emotional connection with customers that encourages them to seek us out amid all that noise is more important than ever.
9) Influence marketing
I just returned from a conference where I facilitated round table discussions among some of the nation’s top CMOs.  It seemed that no matter the topic, the discussion always turned back to influence marketing. We are moving inexorably toward an ad-free world. In that environment, what are we going to have left other than aligning ourselves with the advocacy of trusted internet stars?
This is a topic worth exploring in an entirely separate post (and I will) but I think that a well-executed influence marketing strategy may be a true source of competitive advantage. There are only so many influencers to go around.
Jeremy Bednarski said, “Those who want to take advantage of influence marketing need to do so quickly. There are only so many influencers and only so much content they will be able to endorse. Think of it as content shock specifically for influencers.”
10) The rise of the private networks
About a year ago I wrote a post about a milestone. For the first time in history the number of people active on private networks (like Messenger, WhatsApp and Snapchat) exceeded those using public social media platforms (like Facebook, Twitter and LinkedIn). Social media use is still growing too, but the rise of these private networks represents a profound shift for marketers.
Why is this shift occurring? People are tired of social media scrutiny and bullying. They are concerned about their permanent social footprint. Why not take it behind a firewall and contain your messages to trusted friends? That private environment nurtures more trust, vulnerability and authenticity … perhaps that is what social media was supposed to be in the first place.
The bad news is, all that amazing data we could see on Twitter and Facebook is going dark. The good news is (maybe), Facebook owns Messenger and WhatsApp — will marketers have access to this goldmine of anonymized data some day? Our immediate challenge — how does a company add value in that private environment without being creepy?
So that is a bit of my current thinking. What’s your take on these trends?
Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant.  The Marketing Companion podcast is among the top business podcasts in the world.  Contact Mark to have him speak to your company event or conference soon.
Book links are affiliate links.
Illustration courtesy Flickr CC and Thomas Quine
The post 10 Epic Shifts that are Re-Writing the Rules of Marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
from DIYS http://ift.tt/2ldJVZp
0 notes
seo90210 · 7 years
Text
10 Epic Shifts that are Re-Writing the Rules of Marketing
By Mark Schaefer
I’m often asked: “What is the next big thing in marketing?”
This seems like a simple question, but I’m not sure I know any more. I started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. I first posted this list on Facebook and it provoked some interesting comments. Here’s my take on the next big thing(s), with comments from some marketing friends.
1) The Spawn of Artificial Intelligence
What I mean by “spawn” is that AI is simply the mother technology for so many new innovations. In fact futurist Kevin Kelly stated in his wonderful book The Inevitable that nearly all innovation going forward means adding artificial intelligence to existing products. He thinks it will get to the point where we will be able to plug-in super intelligence to almost any software, service, or daily task.
There are SO many implications of adding computer intelligence to what we do, including the rise of chat bots, business intelligence, image recognition, marketing automation, and algorithmic writing, to name a few!
You may find it strange that I don’t include “Big Data” in this list of 10 trends. I see AI as the interface, the translator that makes Big Data accessible and real for marketers. Big Data won’t be a “thing” very soon. It will simply be the fuel for AI.
2) Virtual reality
While Artificial Intelligence toils silently in the background of our lives, I believe VR is THE game-changer for almost everything we do in marketing. Within three years many people will be wearing some sort of AR headset many hours each day for both work and play. It will replace much of the functionality of smartphones, computers, and televisions … basically any screen we use today.
AI will be the new way we connect, discover, learn, and entertain ourselves. I think the adoption of this technology will be meteoric because it is addictive. But that’s a story for another blog post!
VR will have a more profound impact on the world than the internet. The web will surround us like the air that we breathe.
Instead of fighting over keywords in a never-ending SEO/ad war, the new battleground will be creating the most fun and immersive experiences for our customers. This is our opportunity to invite people out of their filter bubbles and tempt them to spend some time with us and our very intoxicating VR thrill ride. I can see it now: “The Pampers Diaper Experience.” Ha!
3) Wearable tech
Wearable tech turns each of us into mobile data-generating machines. We’re streaming information about our life, bodies, consumption habits, friends, families, travels, relationships and more that will greatly please the Internet overlords.
Of course there is a tremendous upside as well as that stream of data produces goods and services that serve us precisely based on our DNA, our moods, our whims, and the personal needs, wants, and desires that companies will know better than our we know ourselves.
Douglas Karr, founder of the MarTech blog, said this data flow could mean “the death of mass media and rise of targeted, personalized marketing experiences through ABM and similar tools. We’ll see experience-based KPIs and experience analytics beyond simple sentiment and customer satisfaction.”
Marie-Clare Byard adds: “You won’t be going to the doctor’s anymore, you’ll be taking ECG’s with your mobile phone and your mirror will scan you every morning checking out all your vitals. Combined with wearables, technology is predicting illness quicker then humans.”
4) Media revolution
To look at the future of content marketing, we need to observe the bleeding edge of content disruption occurring with traditional media. We’re witnessing a decline in traditional news-gathering and reporting, desperate monetization struggles, a loss of control of the content as it is absorbed by social platforms, a loss of direct relationships to subscribers, and intense innovation in new content forms like interactive graphics/video.
The fragmentation of content channels that occurred with the internet (everyone is a publisher!) is less important now as powerful media gatekeepers re-assemble in the form of Facebook (they determine what we see), Google (they determine what we find), and Amazon/Apple (they determine how it is distributed). Most internet revenue is now generated from subscription models (over advertising) but ironically, most of the actual content creators aren’t benefitting from the gold rush.
5) Distribution revolution
The advent of drones and 3D printing will revolutionize marketing by creating entirely new business models. The goal of marketing is value creation and customer acquisition and perhaps there is no greater impact on this than the revolution in how we deliver products to customers.
Laura Kessler believes this might be the most important trend in business today: “Through new distribution frameworks we will achieve high-speed drone delivery, duplication and replication engineering, that will change everything in business and society well beyond marketing.”
6) Dramatic changes in Martech
I was recently at a conference populated by dozens of marketing technology companies. I became frustrated that none of them seemed to be able to tell me how they were different from anybody else. Any point of differentiation seemed like a wafer-thin veneer of sales babble.
I think there will be a big change in this field in the next few years. There has to be a shakeout/consolidation that will probably be driven by integration with artificial intelligence. We will see exciting new functionality and the automation of many traditional marketing functions which will lead to …
7) Job loss
I don’t want to be your daily downer but I just don’t see how this technology revolution is going to result in a net increase of marketing jobs. Many economists predict massive knowledge worker job loss … and marketers are knowledge workers. Yes, there will be new job categories. But the economists have accounted for that and the future may be turbulent for we, the marketeers.
I think a lot of people are in denial about this, claiming that “we will always need humans to make the decisions.” No. We don’t. Most companies want to eliminate human error by removing human decision-making. This is happening, folks.
This point may receive push-back from my readers, but when I see the amazing stuff coming out of the field of cognitive computing, my reaction is “Dammit. That computer is doing what I do!” It isn’t going to happen overnight but the adoption of these new AI-driven technologies will probably be rapid, at least at large, progressive companies.
Jonathan Payne adds: “We’re about to see such an extreme tech and economic shift that I think is going to catch a lot of people off guard — people assume automation is only a threat to unskilled manufacturing jobs. And more significantly, this is going to require a fundamental psychological shift in our culture that I’m not too convinced most of us are ready to make.”
These job losses, especially at the middle levels, will throw our field into turmoil. What does this mean for careers, skills, and the imperative for personal branding/personal relevance?
8) The new branding imperative
Content is becoming commoditized and this will accelerate once algorithms start writing the blog posts and creating the infographics (which is already happening). We are deep into the first stages of Content Shock and the high level of content competition is weeding out the weakest links. Some companies simply won’t be able to keep up.
In my book The Content Code, I articulated the six possible strategies that can overcome Content Shock and at the top of the list is branding. Creating an emotional connection with customers that encourages them to seek us out amid all that noise is more important than ever.
9) Influence marketing
I just returned from a conference where I facilitated round table discussions among some of the nation’s top CMOs.  It seemed that no matter the topic, the discussion always turned back to influence marketing. We are moving inexorably toward an ad-free world. In that environment, what are we going to have left other than aligning ourselves with the advocacy of trusted internet stars?
This is a topic worth exploring in an entirely separate post (and I will) but I think that a well-executed influence marketing strategy may be a true source of competitive advantage. There are only so many influencers to go around.
Jeremy Bednarski said, “Those who want to take advantage of influence marketing need to do so quickly. There are only so many influencers and only so much content they will be able to endorse. Think of it as content shock specifically for influencers.”
10) The rise of the private networks
About a year ago I wrote a post about a milestone. For the first time in history the number of people active on private networks (like Messenger, WhatsApp and Snapchat) exceeded those using public social media platforms (like Facebook, Twitter and LinkedIn). Social media use is still growing too, but the rise of these private networks represents a profound shift for marketers.
Why is this shift occurring? People are tired of social media scrutiny and bullying. They are concerned about their permanent social footprint. Why not take it behind a firewall and contain your messages to trusted friends? That private environment nurtures more trust, vulnerability and authenticity … perhaps that is what social media was supposed to be in the first place.
The bad news is, all that amazing data we could see on Twitter and Facebook is going dark. The good news is (maybe), Facebook owns Messenger and WhatsApp — will marketers have access to this goldmine of anonymized data some day? Our immediate challenge — how does a company add value in that private environment without being creepy?
So that is a bit of my current thinking. What’s your take on these trends?
Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant.  The Marketing Companion podcast is among the top business podcasts in the world.  Contact Mark to have him speak to your company event or conference soon.
Book links are affiliate links.
Illustration courtesy Flickr CC and Thomas Quine
The post 10 Epic Shifts that are Re-Writing the Rules of Marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
from DIYS http://ift.tt/2ldJVZp
0 notes
seo53703 · 7 years
Text
10 Epic Shifts that are Re-Writing the Rules of Marketing
By Mark Schaefer
I’m often asked: “What is the next big thing in marketing?”
This seems like a simple question, but I’m not sure I know any more. I started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. I first posted this list on Facebook and it provoked some interesting comments. Here’s my take on the next big thing(s), with comments from some marketing friends.
1) The Spawn of Artificial Intelligence
What I mean by “spawn” is that AI is simply the mother technology for so many new innovations. In fact futurist Kevin Kelly stated in his wonderful book The Inevitable that nearly all innovation going forward means adding artificial intelligence to existing products. He thinks it will get to the point where we will be able to plug-in super intelligence to almost any software, service, or daily task.
There are SO many implications of adding computer intelligence to what we do, including the rise of chat bots, business intelligence, image recognition, marketing automation, and algorithmic writing, to name a few!
You may find it strange that I don’t include “Big Data” in this list of 10 trends. I see AI as the interface, the translator that makes Big Data accessible and real for marketers. Big Data won’t be a “thing” very soon. It will simply be the fuel for AI.
2) Virtual reality
While Artificial Intelligence toils silently in the background of our lives, I believe VR is THE game-changer for almost everything we do in marketing. Within three years many people will be wearing some sort of AR headset many hours each day for both work and play. It will replace much of the functionality of smartphones, computers, and televisions … basically any screen we use today.
AI will be the new way we connect, discover, learn, and entertain ourselves. I think the adoption of this technology will be meteoric because it is addictive. But that’s a story for another blog post!
VR will have a more profound impact on the world than the internet. The web will surround us like the air that we breathe.
Instead of fighting over keywords in a never-ending SEO/ad war, the new battleground will be creating the most fun and immersive experiences for our customers. This is our opportunity to invite people out of their filter bubbles and tempt them to spend some time with us and our very intoxicating VR thrill ride. I can see it now: “The Pampers Diaper Experience.” Ha!
3) Wearable tech
Wearable tech turns each of us into mobile data-generating machines. We’re streaming information about our life, bodies, consumption habits, friends, families, travels, relationships and more that will greatly please the Internet overlords.
Of course there is a tremendous upside as well as that stream of data produces goods and services that serve us precisely based on our DNA, our moods, our whims, and the personal needs, wants, and desires that companies will know better than our we know ourselves.
Douglas Karr, founder of the MarTech blog, said this data flow could mean “the death of mass media and rise of targeted, personalized marketing experiences through ABM and similar tools. We’ll see experience-based KPIs and experience analytics beyond simple sentiment and customer satisfaction.”
Marie-Clare Byard adds: “You won’t be going to the doctor’s anymore, you’ll be taking ECG’s with your mobile phone and your mirror will scan you every morning checking out all your vitals. Combined with wearables, technology is predicting illness quicker then humans.”
4) Media revolution
To look at the future of content marketing, we need to observe the bleeding edge of content disruption occurring with traditional media. We’re witnessing a decline in traditional news-gathering and reporting, desperate monetization struggles, a loss of control of the content as it is absorbed by social platforms, a loss of direct relationships to subscribers, and intense innovation in new content forms like interactive graphics/video.
The fragmentation of content channels that occurred with the internet (everyone is a publisher!) is less important now as powerful media gatekeepers re-assemble in the form of Facebook (they determine what we see), Google (they determine what we find), and Amazon/Apple (they determine how it is distributed). Most internet revenue is now generated from subscription models (over advertising) but ironically, most of the actual content creators aren’t benefitting from the gold rush.
5) Distribution revolution
The advent of drones and 3D printing will revolutionize marketing by creating entirely new business models. The goal of marketing is value creation and customer acquisition and perhaps there is no greater impact on this than the revolution in how we deliver products to customers.
Laura Kessler believes this might be the most important trend in business today: “Through new distribution frameworks we will achieve high-speed drone delivery, duplication and replication engineering, that will change everything in business and society well beyond marketing.”
6) Dramatic changes in Martech
I was recently at a conference populated by dozens of marketing technology companies. I became frustrated that none of them seemed to be able to tell me how they were different from anybody else. Any point of differentiation seemed like a wafer-thin veneer of sales babble.
I think there will be a big change in this field in the next few years. There has to be a shakeout/consolidation that will probably be driven by integration with artificial intelligence. We will see exciting new functionality and the automation of many traditional marketing functions which will lead to …
7) Job loss
I don’t want to be your daily downer but I just don’t see how this technology revolution is going to result in a net increase of marketing jobs. Many economists predict massive knowledge worker job loss … and marketers are knowledge workers. Yes, there will be new job categories. But the economists have accounted for that and the future may be turbulent for we, the marketeers.
I think a lot of people are in denial about this, claiming that “we will always need humans to make the decisions.” No. We don’t. Most companies want to eliminate human error by removing human decision-making. This is happening, folks.
This point may receive push-back from my readers, but when I see the amazing stuff coming out of the field of cognitive computing, my reaction is “Dammit. That computer is doing what I do!” It isn’t going to happen overnight but the adoption of these new AI-driven technologies will probably be rapid, at least at large, progressive companies.
Jonathan Payne adds: “We’re about to see such an extreme tech and economic shift that I think is going to catch a lot of people off guard — people assume automation is only a threat to unskilled manufacturing jobs. And more significantly, this is going to require a fundamental psychological shift in our culture that I’m not too convinced most of us are ready to make.”
These job losses, especially at the middle levels, will throw our field into turmoil. What does this mean for careers, skills, and the imperative for personal branding/personal relevance?
8) The new branding imperative
Content is becoming commoditized and this will accelerate once algorithms start writing the blog posts and creating the infographics (which is already happening). We are deep into the first stages of Content Shock and the high level of content competition is weeding out the weakest links. Some companies simply won’t be able to keep up.
In my book The Content Code, I articulated the six possible strategies that can overcome Content Shock and at the top of the list is branding. Creating an emotional connection with customers that encourages them to seek us out amid all that noise is more important than ever.
9) Influence marketing
I just returned from a conference where I facilitated round table discussions among some of the nation’s top CMOs.  It seemed that no matter the topic, the discussion always turned back to influence marketing. We are moving inexorably toward an ad-free world. In that environment, what are we going to have left other than aligning ourselves with the advocacy of trusted internet stars?
This is a topic worth exploring in an entirely separate post (and I will) but I think that a well-executed influence marketing strategy may be a true source of competitive advantage. There are only so many influencers to go around.
Jeremy Bednarski said, “Those who want to take advantage of influence marketing need to do so quickly. There are only so many influencers and only so much content they will be able to endorse. Think of it as content shock specifically for influencers.”
10) The rise of the private networks
About a year ago I wrote a post about a milestone. For the first time in history the number of people active on private networks (like Messenger, WhatsApp and Snapchat) exceeded those using public social media platforms (like Facebook, Twitter and LinkedIn). Social media use is still growing too, but the rise of these private networks represents a profound shift for marketers.
Why is this shift occurring? People are tired of social media scrutiny and bullying. They are concerned about their permanent social footprint. Why not take it behind a firewall and contain your messages to trusted friends? That private environment nurtures more trust, vulnerability and authenticity … perhaps that is what social media was supposed to be in the first place.
The bad news is, all that amazing data we could see on Twitter and Facebook is going dark. The good news is (maybe), Facebook owns Messenger and WhatsApp — will marketers have access to this goldmine of anonymized data some day? Our immediate challenge — how does a company add value in that private environment without being creepy?
So that is a bit of my current thinking. What’s your take on these trends?
Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant.  The Marketing Companion podcast is among the top business podcasts in the world.  Contact Mark to have him speak to your company event or conference soon.
Book links are affiliate links.
Illustration courtesy Flickr CC and Thomas Quine
The post 10 Epic Shifts that are Re-Writing the Rules of Marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
from DIYS http://ift.tt/2ldJVZp
0 notes
seo78580 · 7 years
Text
10 Epic Shifts that are Re-Writing the Rules of Marketing
By Mark Schaefer
I’m often asked: “What is the next big thing in marketing?”
This seems like a simple question, but I’m not sure I know any more. I started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. I first posted this list on Facebook and it provoked some interesting comments. Here’s my take on the next big thing(s), with comments from some marketing friends.
1) The Spawn of Artificial Intelligence
What I mean by “spawn” is that AI is simply the mother technology for so many new innovations. In fact futurist Kevin Kelly stated in his wonderful book The Inevitable that nearly all innovation going forward means adding artificial intelligence to existing products. He thinks it will get to the point where we will be able to plug-in super intelligence to almost any software, service, or daily task.
There are SO many implications of adding computer intelligence to what we do, including the rise of chat bots, business intelligence, image recognition, marketing automation, and algorithmic writing, to name a few!
You may find it strange that I don’t include “Big Data” in this list of 10 trends. I see AI as the interface, the translator that makes Big Data accessible and real for marketers. Big Data won’t be a “thing” very soon. It will simply be the fuel for AI.
2) Virtual reality
While Artificial Intelligence toils silently in the background of our lives, I believe VR is THE game-changer for almost everything we do in marketing. Within three years many people will be wearing some sort of AR headset many hours each day for both work and play. It will replace much of the functionality of smartphones, computers, and televisions … basically any screen we use today.
AI will be the new way we connect, discover, learn, and entertain ourselves. I think the adoption of this technology will be meteoric because it is addictive. But that’s a story for another blog post!
VR will have a more profound impact on the world than the internet. The web will surround us like the air that we breathe.
Instead of fighting over keywords in a never-ending SEO/ad war, the new battleground will be creating the most fun and immersive experiences for our customers. This is our opportunity to invite people out of their filter bubbles and tempt them to spend some time with us and our very intoxicating VR thrill ride. I can see it now: “The Pampers Diaper Experience.” Ha!
3) Wearable tech
Wearable tech turns each of us into mobile data-generating machines. We’re streaming information about our life, bodies, consumption habits, friends, families, travels, relationships and more that will greatly please the Internet overlords.
Of course there is a tremendous upside as well as that stream of data produces goods and services that serve us precisely based on our DNA, our moods, our whims, and the personal needs, wants, and desires that companies will know better than our we know ourselves.
Douglas Karr, founder of the MarTech blog, said this data flow could mean “the death of mass media and rise of targeted, personalized marketing experiences through ABM and similar tools. We’ll see experience-based KPIs and experience analytics beyond simple sentiment and customer satisfaction.”
Marie-Clare Byard adds: “You won’t be going to the doctor’s anymore, you’ll be taking ECG’s with your mobile phone and your mirror will scan you every morning checking out all your vitals. Combined with wearables, technology is predicting illness quicker then humans.”
4) Media revolution
To look at the future of content marketing, we need to observe the bleeding edge of content disruption occurring with traditional media. We’re witnessing a decline in traditional news-gathering and reporting, desperate monetization struggles, a loss of control of the content as it is absorbed by social platforms, a loss of direct relationships to subscribers, and intense innovation in new content forms like interactive graphics/video.
The fragmentation of content channels that occurred with the internet (everyone is a publisher!) is less important now as powerful media gatekeepers re-assemble in the form of Facebook (they determine what we see), Google (they determine what we find), and Amazon/Apple (they determine how it is distributed). Most internet revenue is now generated from subscription models (over advertising) but ironically, most of the actual content creators aren’t benefitting from the gold rush.
5) Distribution revolution
The advent of drones and 3D printing will revolutionize marketing by creating entirely new business models. The goal of marketing is value creation and customer acquisition and perhaps there is no greater impact on this than the revolution in how we deliver products to customers.
Laura Kessler believes this might be the most important trend in business today: “Through new distribution frameworks we will achieve high-speed drone delivery, duplication and replication engineering, that will change everything in business and society well beyond marketing.”
6) Dramatic changes in Martech
I was recently at a conference populated by dozens of marketing technology companies. I became frustrated that none of them seemed to be able to tell me how they were different from anybody else. Any point of differentiation seemed like a wafer-thin veneer of sales babble.
I think there will be a big change in this field in the next few years. There has to be a shakeout/consolidation that will probably be driven by integration with artificial intelligence. We will see exciting new functionality and the automation of many traditional marketing functions which will lead to …
7) Job loss
I don’t want to be your daily downer but I just don’t see how this technology revolution is going to result in a net increase of marketing jobs. Many economists predict massive knowledge worker job loss … and marketers are knowledge workers. Yes, there will be new job categories. But the economists have accounted for that and the future may be turbulent for we, the marketeers.
I think a lot of people are in denial about this, claiming that “we will always need humans to make the decisions.” No. We don’t. Most companies want to eliminate human error by removing human decision-making. This is happening, folks.
This point may receive push-back from my readers, but when I see the amazing stuff coming out of the field of cognitive computing, my reaction is “Dammit. That computer is doing what I do!” It isn’t going to happen overnight but the adoption of these new AI-driven technologies will probably be rapid, at least at large, progressive companies.
Jonathan Payne adds: “We’re about to see such an extreme tech and economic shift that I think is going to catch a lot of people off guard — people assume automation is only a threat to unskilled manufacturing jobs. And more significantly, this is going to require a fundamental psychological shift in our culture that I’m not too convinced most of us are ready to make.”
These job losses, especially at the middle levels, will throw our field into turmoil. What does this mean for careers, skills, and the imperative for personal branding/personal relevance?
8) The new branding imperative
Content is becoming commoditized and this will accelerate once algorithms start writing the blog posts and creating the infographics (which is already happening). We are deep into the first stages of Content Shock and the high level of content competition is weeding out the weakest links. Some companies simply won’t be able to keep up.
In my book The Content Code, I articulated the six possible strategies that can overcome Content Shock and at the top of the list is branding. Creating an emotional connection with customers that encourages them to seek us out amid all that noise is more important than ever.
9) Influence marketing
I just returned from a conference where I facilitated round table discussions among some of the nation’s top CMOs.  It seemed that no matter the topic, the discussion always turned back to influence marketing. We are moving inexorably toward an ad-free world. In that environment, what are we going to have left other than aligning ourselves with the advocacy of trusted internet stars?
This is a topic worth exploring in an entirely separate post (and I will) but I think that a well-executed influence marketing strategy may be a true source of competitive advantage. There are only so many influencers to go around.
Jeremy Bednarski said, “Those who want to take advantage of influence marketing need to do so quickly. There are only so many influencers and only so much content they will be able to endorse. Think of it as content shock specifically for influencers.”
10) The rise of the private networks
About a year ago I wrote a post about a milestone. For the first time in history the number of people active on private networks (like Messenger, WhatsApp and Snapchat) exceeded those using public social media platforms (like Facebook, Twitter and LinkedIn). Social media use is still growing too, but the rise of these private networks represents a profound shift for marketers.
Why is this shift occurring? People are tired of social media scrutiny and bullying. They are concerned about their permanent social footprint. Why not take it behind a firewall and contain your messages to trusted friends? That private environment nurtures more trust, vulnerability and authenticity … perhaps that is what social media was supposed to be in the first place.
The bad news is, all that amazing data we could see on Twitter and Facebook is going dark. The good news is (maybe), Facebook owns Messenger and WhatsApp — will marketers have access to this goldmine of anonymized data some day? Our immediate challenge — how does a company add value in that private environment without being creepy?
So that is a bit of my current thinking. What’s your take on these trends?
Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant.  The Marketing Companion podcast is among the top business podcasts in the world.  Contact Mark to have him speak to your company event or conference soon.
Book links are affiliate links.
Illustration courtesy Flickr CC and Thomas Quine
The post 10 Epic Shifts that are Re-Writing the Rules of Marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
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keeganmantle · 4 months
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One more time I must beg, please report the kegaliu blog. It is extremely disgusting. I don't want that on here. That person has no idea what happened. Or how that 2 month old drama occurred. Also, I have a girlfriend!!! I'm gonna ignore that pervert blog but please mass report that disrespectful invasion of privacy. There's so much we can do. It's worth a shot. I'm very disgusted. I'm moving on. But please protect me from these freaking weirdos! Tumblr, some of y'all are insane and disrespectful. Seek medical help. I'm done being fired up. I'm ignoring that piece of crap. Please help me with this. I want that blog terminated. And to those who are supporting this disgusting behavior, yeah, I checked, you need some serious help. Stop giving me reasons to hate these people or having trust issues.😐
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