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#Ecommerce App Trends
skytech-mobile · 5 months
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In this article, We provide ecommerce mobile app development steps, key features, trends and valuable insights to build immersive ecommerce mobile app.
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There are many things u dont know about me😎
Am a June born
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Am an highly skilled freelancer
I help small business owner to grow
Am a hustler
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TOP 10 MOBILE APP DEVELOPMENT TRENDS FOR 2024
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The industry has come a long way since the emergence of smartphones, and technology is pushing it forward every year. In today’s world, mobile app development services are critical for businesses to make cash. Similarly, young developers and businesses must keep linked to the industry in order to comprehend app development trends. Otherwise, you’ll revert to old habits and come to regret it later.
We’ve compiled a list of the top mobile app development trends for 2024 in today’s blog. The information will undoubtedly aid you in cutting your development costs, shortening development time, and creating useful apps, among other things.
Top 10 mobile app development trends for 2024
#1 3D UI Elements Are Making A Comeback Over Flat Material UI
3D illustrations will undoubtedly return in 2021. (already in). Furthermore, 3D tools have made it even easier for designers to create something in 3D. In large-screen animations, the interface is extensively employed. Aside from that, the use of glass morphism elevates the design to new heights. As a result, 3D UI with blurring and vibrant colours is currently ruling the industry and will continue to do so in the near future.
#2 Augmented Reality Is Playing A Key Role In Visualizing Products
Around 600 million active AR devices were reported in 2020, and this number is expected to rise in the next few years. Users all across the world are adopting and preferring the technology. Smart glasses have become a popular AR product over the previous decade. In the approaching years, we can also expect more AR goods based on mobile apps.
#3 Audio-Based Interaction Mobile Apps
Companies are resorting to the newly adopted creative technology after the popularity of Clubhouse, the audio-only social media app. The smartphone software facilitates live conversation and voice chat room participation by allowing users to listen or talk alone (no video involved). The services promote audio conferencing (calls and teleconferences) between persons in different locations with the objective of connecting them and making communication easier.
#4 Flutter Is Taking Over The Hybrid Mobile App Development Framework
Hybrid mobile apps are becoming more common than native apps these days. That is, instead of using different programming languages for iOS and Android app creation, app developers use the same codes. Facebook’s React Native technology was popular in the past, but things have changed since the release of Google’s Flutter 2.0. Flutter has greatly enhanced the user interface, performance, Firebase support, and other features.
#5 Artificial Intelligence And Machine Learning
Content recommendation and cross-selling products on mobile apps are both aided by AI/ML. Some of the most powerful and extensively used AI parts that we have seen so far include Apple’s Siri, Google Assistant, and Replica. Similarly, IT businesses can gradually implement AI and machine learning in agriculture, banking, and healthcare. These are techniques to learn human behavior in order to better understand our lives and provide better products and services. We can already see how chatbots are changing customer service for many businesses; expect a lot more in the future!
#6 OTP Based Login Is Now Preferred Over Making Users Remember Passwords
With the rise in cyber-attacks, people will find it difficult to trust third-party apps with their personal information. Many cybersecurity companies have also advised users not to save credit card or financial information on any site. Furthermore, once hackers gain access to a company’s server, they can easily acquire users’ credentials. Even worse, users should be concerned if they use the same password for their email and other accounts.
#7 App Data Privacy Will Become The Key Focus For Apple And Google Against Abuse
We all know how quickly corporations turned to digitalization during the epidemic, and how this transformation posed certain privacy issues for apps. Similarly, Apple has argued that the user tracking permission is intended to increase user transparency. As a result, developers must obtain users’ permission to track their whereabouts. By the end of 2024, this would be implemented. Similarly, we might have the same experience with Google. Zero-trust design, cybersecurity implementation due to increased cloud adoption, and precise user control over app data are some of the other app privacy implementations.
#8 Cloud-Based Apps
Over the last few years, cloud technology has advanced dramatically. As service providers invest in more efficient cloud infrastructure, cloud storage is becoming more affordable. In 2024, cloud technology will be the backbone of mobile app development. Many of the things we do on applications now, such as booking a cab or ordering meals, rely on cloud technology. Web hosting has become more affordable, load efficient, and accessible thanks to the cloud. As a result, the mobile technology trend has been quickly adopted.
#9 Foldable Hardware Friendly Apps
Samsung’s foldable OLED display is poised to shake up the smartphone market and usher in a slew of new smartphone experiences. Developing apps that fully utilize the capabilities of these foldable phones will put you ahead of the pack. The app should be responsive, and it should be able to expand as the screen size increases. On the larger screen, you can also have it launch additional tabs or menus. In short, foldable screens can provide mobile app developers with numerous opportunities.
#10 Blockchain Technology
During the cryptocurrency boom, we first heard about Blockchain. However, technology has advanced significantly and is now relevant in a variety of fields. It is rapidly expanding, and by 2024, it is predicted to generate $20 billion in sales. Blockchain is also important in the creation of mobile apps. These days, decentralized apps are popular. There are roughly 70 million blockchain wallets in circulation, with mobile wallets being the most popular.
Final notes
Every organization can easily endure the cost of mobile app development and produce it at a much lower cost with less development time thanks to contemporary tools and technology.
For online and mobile app development, get in touch with Weingenious Technocrats. Let’s turn your ideas into a solid mobile application!
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creativdigital1 · 1 year
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appziatechnologies · 1 year
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Now boosting of your business has become more easy with today's trending mobile apps. Start creating custom apps with Appzia technologies.
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kixiesales · 1 year
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Call Center Automation Trends you need to know
In today's age of digital transformation, businesses are constantly looking for ways to optimize their operations and streamline their processes. One area that has seen significant innovation is the call center industry. If you're looking to stay ahead of the game, it's essential to keep up with the latest Call Center Automation Trends.
At Contact Center Automation Trends You Need to Know, we're dedicated to bringing you the most up-to-date information on call center automation. Our team of experts has scoured the industry to identify the most significant trends that are shaping the future of call centers. By staying on top of the latest call center automation trends, you'll be able to provide your customers with the best possible experience while optimizing your operations. So why wait? Get in touch with us today and discover how we can help you stay ahead of the game. Remember, the key to success is staying ahead of the curve – and that's exactly what we're here to help you do!
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phoenixbizz · 1 year
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If you are interested in taking your eCommerce business to the next level with an app, phoenixbizz provide complete app development guide is for your business.
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digitalsprybit · 2 years
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Every year, the world of software development updates, making it difficult for some businesses to durability in this digital era. As a solution, to remain aggressive, businesses must keep up with web development trends. Here’s the list of top 10 web development trends which you can follow.
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nividawebsolutions · 8 months
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Next-Gen Personalization: AI-Powered eCommerce Development
In the ever-changing domain of electronic commerce, it is crucial for firms to maintain a competitive edge in order to succeed in the digital environment. The integration of AI into online purchasing systems is considered a groundbreaking breakthrough that has significantly transformed the eCommerce industry. The integration of AI with eCommerce has ushered in a new era of advanced personalization, revolutionising the manner in which firms interact with their clientele and augmenting the overall retailing encounter. From concept to conversion, choose Nivida Web Solutions - an excellent eCommerce development company in Vadodara for exceptional eCommerce development!
This blog article aims to explore the concept of AI-powered eCommerce development and its significant influence on next-generation personalization.
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●    Understanding Next-Gen Personalization:
The incorporation of personalization has consistently proven to be a pivotal determinant of success in the realm of electronic commerce. Customising product recommendations, offers, and content to align with the unique preferences of individual customers has the potential to greatly augment user engagement and stimulate sales. Nevertheless, the conventional method of customising frequently depended on segmented data and pre-established criteria, constraining its efficacy and precision.
The notion of next-generation personalization has been significantly enhanced by the utilisation of AI to analyse extensive quantities of data, encompassing browsing history, buying patterns, demographic information, and even real-time interactions. The AI algorithms process a vast amount of information in order to obtain a comprehensive understanding of individual customers' preferences, intentions, and behaviours. The extent of comprehension attained allows eCommerce platforms to provide exceedingly pertinent and timely suggestions, thereby establishing a shopping encounter that imparts a sense of personalization to individual users.
●    AI's Role in Next-Gen Personalization:
The efficacy of future-generation customization relies on AI's capacity to effectively process and analyse intricate datasets. ML (ML) algorithms are crucial in the identification of patterns and trends within data, hence facilitating accurate predictions and suggestions by the system. Natural Language Processing (NLP) plays a crucial role in augmenting the user experience by facilitating chatbots and virtual assistants to comprehend and address client enquiries in a manner that closely resembles human interaction.
The recommendation system is an exemplary utilisation of AI within the realm of eCommerce. AI algorithms have the capability to examine a user's historical records of purchases, patterns of online surfing, and activities on social media platforms in order to provide recommendations for products that are in line with their individual interests. This not only contributes to increased sales but also promotes consumer happiness by streamlining the process of product selection and minimising the inconvenience of sorting through useless items. Stay ahead in the digital landscape with Nivida Web Solutions - a trusted eCommerce development company in Gujarat!
●    Enhanced Customer Experience:
The advancement of personalisation in the next generation extends beyond just product recommendations. AI-driven eCommerce platforms have the capability to generate customised purchasing experiences throughout the whole customer journey. Consider a hypothetical situation in which a customer is promptly welcomed by a virtual shopping assistant upon accessing the website. This AI-powered virtual assistant facilitates the customer's shopping experience by offering guidance, assisting in product selection, providing immediate support, and offering recommendations for complementary items.
Furthermore, the implementation of AI-driven personalisation has the potential to be applied to interactions that occur after a purchase has been made. The implementation of personalised order updates, recommendations for related products, and bespoke content have the potential to cultivate a sense of loyalty and sustain client engagement beyond the point of purchase.
●    Data Privacy and Ethics:
The advantages of next-generation customization are indisputable; yet, it is imperative to acknowledge and confront apprehensions pertaining to data privacy and ethical considerations. The need for transparency and security in retaining user data becomes increasingly significant as AI systems collect and analyse extensive quantities of information. It is imperative for businesses to adopt comprehensive data protection protocols, acquire appropriate user consent, and guarantee the ethical and impartial decision-making of AI algorithms.
Final Thoughts:
The incorporation of AI-powered next-generation customization has emerged as a significant development in the quickly expanding eCommerce market. The utilisation of AI to comprehend, anticipate, and accommodate unique client preferences is fundamentally transforming the manner in which businesses interact with their target demographic. AI is significantly enhancing the eCommerce experience by providing precise product recommendations and tailoring shopping trips to individual users. This advancement is propelling the eCommerce experience to unprecedented levels.
As the advancement of this technology progresses, enterprises that use AI-driven eCommerce development are poised to attain a competitive advantage in attracting client interest, facilitating transactions, and cultivating enduring loyalty. Nevertheless, it is of utmost importance to proceed cautiously, prioritising the preservation of data privacy and ethical issues throughout this process of transition. Empower your eCommerce venture with the best eCommerce development company in India - Nivida Web Solutions!
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cindylouwho-2 · 6 months
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Etsy Third Quarter Earnings 2023 - It's the Economy, Not Upper Management's Fault (Apparently)
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Slide 12 from Etsy's 3rd Q earnings call, © Etsy; they are definitely going all out to let US buyers know about the Purchase Protection changes.
Etsy's third quarter 2023 didn't show any real sales growth, and upper management is projecting an even weaker holiday season. However, economic issues and geopolitical instability bore the brunt of the blame, along with ecommerce competition that is spending too much money on ads (compared to Etsy, of course). The top brass doesn't think it has made any big mistakes, and surprisingly, didn't announce any new ideas to get things moving again, largely repeating what's been said for the past year or more.
That doesn't mean we didn't learn anything new, though, so let's dive into the aspects that will most interest sellers. In portions where I am reporting on what was said or posted, I will put my personal commentary in square brackets to separate it out.
First, here are the resources that you should read/watch yourself, if you want to know more:
the press release
transcript of the conference call
slides from the conference call
video of the call (click on “Webcast” under “Latest Quarterly Results”)
my summaries of the third quarter 2022, and the second quarter 2023 for comparison
Second, the basic numbers (covering July to September 2023, compared to the same period in 2022):
Sales on Etsy were $2.7 billion, up 1% 
Total sales for all 4 marketplaces (Etsy, Reverb, Depop, Elo7) were $3.0 billion, up 1.2%. [Elo7 was officially sold in mid August, meaning it was only included for half of the quarter]
Etsy’s revenue (including all 4 sites) was $636.3 million, up 7%
Seller service revenue was up 16.2% to $175.4 million, while marketplace revenue was up 3.9% to $460.9 million
Net Income was $87.9 million, up almost $1 billion due to the loss taken on Depop in the third quarter of 2022
Active buyers on Etsy alone stand at 91.6 million, a second consecutive all-time high
Active sellers on Etsy alone are 6.7 million, the third large jump in a row compared to the previous quarter; numbers had been stagnant through the end of 2021 and all of 2022 [Note that “active” means one charge or transaction in the past 12 months; many “active” shops currently have nothing for sale.]
Sales where the buyer and/or the seller was not in the United States were 47%, up from 43% last year, but most Etsy buyers are still in the US
Sales on mobile are now at 68%, up from 67% last year [this includes both the buyer app and mobile browsers]
The Economy, Pricing & the Consumer Appetite for Discounts
As you may have heard, the economy is not great, especially for lower-income households, and that affects certain products more than others. CEO Josh Silverman actually stated "the volatile macro climate is going to make it challenging for us to grow this quarter." Strikingly, both VP of Investor Relations Deb Wasser and CFO Rachel Glaser urged people to buy their holiday gifts on Etsy [which hit me as a bit desperate during an earnings call!]
However, households in US areas that average above $100,000 in yearly income are actually spending more on Etsy, and the top 10% of US households (by income) spent 20% more on Etsy this quarter than last year. Glaser pointed to this as evidence Etsy was doing fine, all things considered, and a better economy would once again lead to more growth. [That's a fair take based on that evidence; Etsy certainly is doing better than some other ecommerce marketplaces right now.] Is there an overarching plan if the economy doesn't improve? Investors weren't let in on any such plans during this call.
Despite all of this, sales were actually up a bit each month of the third quarter, while dropping in October. Glaser stated this matched US ecommerce trends. Non-US countries were up 7% this quarter, including the UK, Germany and France, continuing the trend of bigger international growth.
"In this economy, we are seeing that mass merchants who sell essentials and whose brands stand for low prices and deep discounts are generally gaining e-commerce share broadly at the expense of most others." Hence, as I pointed out last quarter, Etsy is leaning into discounting and stressing affordability to try to drive sales. This includes at least 3 approaches:
offering discounts paid by Etsy, such as the "GET5" coupon and the $10 off of $40 orders promotion. The former drove orders and paid for itself; the latter did not. They will continue to test these types of offers.
promoting sales that sellers already run, such as through links on the home page and through emails. [This would seem to include the lengthy holiday sale that Etsy is pushing, with at least 25% off.]
giving sellers more data on pricing, including when and how to put items on sale. They touted the [mostly useless] pricing tool as part of this plan, since "our sellers don't have pricing departments, giving them insights into things like how best to price each item and how or when to use promotions. So we need to be the ones to provide those insights and be their advocates."
They also talked a lot about the fact regular Etsy prices can be affordable. [It may be difficult to convincingly present that position to prospective buyers. Spinning shopping on Etsy as buying direct from the maker with no "middlemen" is a bit rich, considering Etsy is the middleman, taking an ever-larger cut in the past few years, through fee increases, Offsite Ads charges we didn't have to pay before 2020, and ever-increasing margins on Etsy Ads.]
In short, consumers are very price conscious right now, and Etsy is aiming to provide them with what they want.
Search - Branching The Biggest and Most Generic Queries
As they have been discussing for a few years now, one of Etsy's biggest goals for search is to better narrow down large searches, which currently produce an overwhelming number of results [a fact not helped by the continuing growth in seller numbers and Etsy adding items to results that don't have the search terms anywhere.]
They are now happy with the relevance of large searches - "[w]e've made a ton of progress on relevance" - [even though smaller searches can be quite poor, as I discussed last quarter], so they aren't going to focus on that as much going forward. Instead, they are finally testing better ways to offer multiple branches from large searches, or "open-ended head query items" [head searches are the opposite of long tail searches, so this is only being done in a small percentage of the total unique queries overall].
Here is the example given in the call, from a test ran recently:
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Slide 6 from Etsy's 3rd Q earnings call, © Etsy; shows a test on breaking down a generic search into more specific ones.
This version had multiple rows of top items in specific narrower searches, before the full search results appeared further down the page, which led to a lot of scrolling. However, I am not seeing that version of the test any more when I check. I am seeing this one instead:
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Search for "tree" on Etsy, November 3, 2023.
Note that the normal search results are much higher up the page with this one, plus you can see the 4 different options to narrow the results down without having to scroll. While the 4 sub-topics look like they might be categories, clicking on them simply leads to a search using all of the terms, i.e., a search for "tree home decor" instead of a search for "tree" filtered to the Home Decor category.
Note that Etsy plans that these options will ideally include personalization and contextualization, and are also likely to feature more "quality" items [which so far seems to mean items that have the Etsy's Pick badge in other areas, even though that hasn't happened in this type of test, or at least not that I have seen up until now].
Other changes in search mentioned include "utilizing ML [machine learning] models designed to determine the visual appeal of items and incorporating that information into our search algorithms." [It's hard to say how far they have gotten in testing that versus using it across the site; often these types of musings during calls turn out to be works in progress instead of live algorithm factors. I am trying to formulate a few tests on this, though, so stay tuned!]
Enforcing Etsy Policies To Entice More Shoppers
Etsy is finally aware of the negative image it has in some circles, and is making a big deal out of how it is now enforcing the rules and removing more handmade violations. "Handmade policy takedowns are up over 120% for the third quarter" sounds great [but they didn't mention that the overwhelming majority of their takedowns - roughly 95% - are wrong, and that innocent sellers' businesses are damaged when this happens.]
Because the job of cleaning up handmade violations is so overwhelming to program bots for, they are now approaching it by trying to deactivate the most visible items first, and claim that "we've nearly cut in half the percentage of visits where a buyer comes across a violating listing." [This explains the glut of long-time sellers complaining that their best sellers have been deactivated for handmade violations. Etsy is going for the items with good quality scores first, and as I have noted, they do a poor job of distinguishing real violations from legitimate listings. Aiming to remove non-handmade items from the biggest searches etc. first is a good idea, but you would need competent programing and quick human review to do this fairly and effectively, and Etsy has neither. By the way, despite promising in late September to review all handmade bot flags within 48 hours or reinstate them, and to deindex listings from search rather than deactivate them entirely, they are still not doing that.]
One of the investment group reps said they had seen an improvement in enforcement, and asked how much it was affecting sales. Silverman replied "I'm also proud to say that we are seeing no deleterious effect to GMS from that. People don't come to Etsy wanting mass-produced product, and we're finding that as we do even more to suppress those listings on the site, the site experience only gets better." [In other news, I am not at all proud to say that the packaged snack seller who is violating Etsy's gift basket policy by selling mass-produced foods in cardboard boxes is still on Etsy, and is now a Star Seller, despite me reporting them twice in 2 1/2 years. Since the corporation isn't removing this stuff - which sells well - I am not surprised that the gross marketplace sales have not been affected yet.]
Purchase Protection and On-Time Delivery Guarantees
As shown at the top of this post, Etsy's recent changes to the Purchase Protection Plan - officially stating that eligible orders arriving after the last estimated delivery date will be fully refunded after a case is opened - are a key part of the holiday marketing plan in the United States only, even though the policy applies worldwide.
Slide 9 notes that over 98% of orders were delivered on time in the US last holiday season [but of course sellers could enter their own custom delivery windows then, which is no longer possible in the US or the UK]. The slide did not note if that included items where tracking doesn't always get updated on Etsy, such as envelopes with Pitney-Bowes labels, or services Etsy doesn't program the tracking for. Were those part of the late items, or were they not included at all? We just do not know.
[Remember, if your order qualifies for seller protection, Etsy is the one who pays the refund, not you. They've been doing this for over a year now. Of course, some countries and classes of items are less likely to quality for seller protection, largely due to shipping and tracking differences. Review how seller protection works if you are concerned.]
Advertising
One of the most interesting parts of the call was both Silverman and Glaser blaming Temu and Shein for running massive ad campaigns that were not sustainable if they wanted to be profitable. They explicitly stated Etsy may reduce the spending on Offsite Ads if the other companies are driving bids up higher than they are worth, and also said they are increasing paid social media as one way to compensate. [So if you rely on sales from Offsite Ads, watch those number in the next few months.]
Overall, Etsy spent more on marketing/advertising this quarter than the previous year, up 9% to $161 million. As part of that, new commercials will come out in the UK and the US for the holidays, while Etsy tried TV commercials in Austria and Switzerland during the quarter.
"Etsy Ads was the primary driver of [services revenue] strength as we optimized our XWalk functionality to better value potential listing conversion and pricing into our ad ranking system." [Since I don't use Etsy Ads any more, I can't test this at all. They've previously said they incorporated listing prices into the search algorithm, but my testing demonstrated little effect. This is something I will test in search again.]
Miscellaneous
Etsy alone has added nearly 1 million sellers over 3 quarters after that number being relatively flat for a year, and Silverman says they've done nothing to go after those new folks. More people selling on Etsy was attributed to economic factors [but I suspect AI availability is also involved, as the tutorials for setting up an AI-generated shop on Etsy are all over the web now. Note this increase means that while gross marketplace sales have been roughly flat this year, the average amount per seller has dropped.]
Etsy spent around $1 million covering the October bills of sellers affected by war in Israel and Gaza.
Depop had an excellent quarter; "GMS and revenue both grew double digits on a year-over-year basis with growth in active buyers sparked by strong new buyer growth in the U.S." Reverb was down a bit, but kept ahead of other musical instrument businesses.
Silverman has mentioned that Etsy isn't the first place many people think to shop for certain types of items over several different calls now. For example, "Only 12% of buyers will name Etsy top of mind as the place to shop for gifts." They don't seem to have any updated numbers showing how they've been improving that situation. [It's time to go after that "enormous opportunity", Josh!]
I wish I could report there is a light at the end of the tunnel, but just waiting for the economy to improve is probably not the best way to increase sales. Yes, economic factors are a big part of Etsy's sales stagnation, and Etsy is doing better than many of its competitors, but they are going to have to present some new plans soon if they expect to keep investors happy.
Don't be surprised if there are major site changes in 2024, because this can't continue.
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ecommerce-yourguide · 7 months
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Ready for Amazon Holiday Season 2023?
The holiday season is approaching, and it's a prime opportunity for eCommerce sellers like you to excel and maximize profits. Whether you're an experienced Amazon-Shopify seller or just starting out, preparation is key.
What to Expect: Our blog is your go-to resource for navigating the challenges and opportunities of the upcoming holiday season. We've got a calendar of important dates, expert insights, trends from the past year, and invaluable tips to help you succeed in the online marketplace.
What's Inside: Discover strategies used by top-performing sellers, analyze market dynamics, and explore invaluable insights to take your Amazon business to new heights.
Stay on Track: Check out our eCommerce Holiday Season 2023 Calendar for Amazon Shopify sellers to keep up with key dates and events.
Key Insights for 2023: Learn how to boost sales with AI, manage returns effectively, utilize BOPIS, leverage social media advertising, and embrace the resale market.
Consumer Trends from 2022: Get quick insights into mobile shopping, conversion behavior, addressing errors, average order value, and more from the 2022 holiday season.
2022 Holiday Retail Recap: Understand the successes and challenges faced by retailers, including the impact of discounts, Cyber Week, and the importance of realistic forecasting.
Advanced Tips for Amazon Holiday Season 2023: Improve selling, shipping, and fulfillment, expand sales channels, go global, create a memorable unboxing experience, offer free returns and shipping, and more.
Expert Support: Partner with CedCommerce for expert support and guidance. Our Amazon Channel app has transformed the businesses of over 17k+ sellers.
Trusted by Thousands: Join the ranks of satisfied sellers who have scaled their businesses with CedCommerce. Check out a case study of Nashua Nutrition's success.
Seize Multichannel Success: Elevate your business, enjoy growth, and simplify multichannel sales operations with CedCommerce’s Amazon Channel App.
Read the Full Blog: https://bit.ly/44Z8VX2
Don't miss out on the holiday rush! Prepare your eCommerce business for Amazon Holiday Season 2023 and watch your success soar.
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navedahmedkhan · 8 months
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Food ordering & delivery dilemma? A simple software solution can do all the hard work for you
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Since ecommerce has started penetrating into the lives of people, the diversity of items being ordered and delivered online has been increasing. Online Food Delivery: A Growing Trend
Among the various products being delivered online is the food products. The changing lifestyles of people and the increased utilization of technology are the major factors driving consumers towards online food orders.
Nowadays, people find it difficult to cook food due to multiple reasons which include working at a workplace or preparing for a party in a short period of time. Getting the items delivered to their doorsteps has become the most preferred option among the people. Here technology is providing unparalleled convenience to consumers by letting them order food in a few clicks on their smartphones or laptops and get it delivered.
Online food ordering and delivery has turned out to be a boon not only for consumers but also for restaurants and small food outlets. The increasing number of food businesses going online indicates the same.
Revenue in the Online Food Delivery market is projected to reach US$1tn in 2023 and is expected to show an annual growth rate (CAGR 2023-2027) of 12.78%, resulting in a projected market volume of US$2tn by 2027.
Having understood the importance of running online, food businesses are looking for the food delivery software that suits them best and gives them an edge in the fiercely growing market.
Here in this short blog, I will help you get rid of the dilemma of choosing the food delivery solution for your business. Food is a perishable item that loses its taste and quality if not delivered on time. Thus, it is not only necessary for businesses to consider smooth ordering but also quick delivery to determine their future. Critical Factors for Success: Key Features of Effective Food Delivery Software
Efficient Mobile Applications: In an age where the role of technology is paramount, running an online food business without utilizing mobile apps will take your business nowhere. Consumers could easily download the app on their smartphones and place orders for their favourite dishes in a few clicks. Similarly, for restaurants and delivery agents, their respective app ensures that they manage their functions smoothly. The apps for the restaurants allow the owners to upload the details of the products in bulk on a touch apart from accepting orders and marking the availability of food items. The driver app, used by delivery agents, displays the optimized route for safe and quick delivery.
Bringing Automation for Faster Delivery: Today, 10-minute delivery has become a trend. The time taken to deliver the food items determines the success of the business. This urgency has led to the emergence of hyperlocal ecommerce that depends upon small geographical areas and robust software to deliver the customers in a minimum time. Failing to achieve quick delivery will drift your customers to your rivals. Thus, to meet the customers’ expectations, the online food delivery software must be empowered with automation in the process to eliminate the time taken in doing manual tasks. For example, automatically assigning the delivery task to the most suitable agent is one of the characteristics of an efficient solution.
White-label Solution: Nowadays, the white-label food delivery solution has become the most preferred choice among businesses. An efficient solution must facilitate the branding of the online food delivery company instead of the software company. It ensures that the consumers get to see the name of the food business in their entire buying process.
Easy to Introduce New Features: The changing requirements in the market keep businesses on their toes. Various new features need to be added to the software for online food businesses to align with the market demands. The cloud-based food delivery software is best in this case as the onus of introducing new features lies on the software company rather than the delivery business. This ensures that the business owner delegates all the hard work to the software company and focuses himself towards business growth.
Multiple Online Payment Options: Transaction forms the most important part of any business. Different customers use different modes of payment methods to complete their purchases. Keeping note of this, the food delivery software is armed with several payment options like payment gateways, card payment, and cash on delivery, among others. Depending upon the restaurant’s requirement, they may choose the payment options to be available for the consumers to pay for their orders.
Promotional Tools: Retaining loyal customers and increasing the number of buyers is at the core of any business. For this, businesses put in lots of effort by utilizing various marketing strategies. Today, there is fierce competition in the online food delivery business and it is paramount to expand the customer base. For this to be achieved, modern food ordering software must come up with various in-built marketing tools like referral programs, loyalty rewards, and facilities to create discounts and offers. These promotional tools ensure the increase of cart value and maximise the profit margin.
Location-based Service: In the case of an online food business, quick delivery plays an essential role. A delayed delivery results in food losing its taste and thereby, leads to the shrinkage of customer base. To ensure timely delivery from the restaurant to the customer’s doorsteps, the food delivery software must display the restaurants that are closest to the customers first. Ordering from them will help in the delivery of the food item in a minimum time. Also, the restaurants must be able to mark the area of delivery such that the consumers can’t get the items delivered in that area. This feature helps in the odd times like during rain.
Free from Technicalities: Technicalities of food delivery software should not become a hindrance to the growth of a business. The software should be designed in a way that anyone, with or without technical expertise, can use it easily. This will act as a driving force for all the stakeholders including restaurants and consumers to make the best use of the software.
Final Words
To make a mark in the food delivery industry, just the intent of the business owner is not enough. It is the futuristic food delivery software that will play its role on an equal footing.
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