Jack Harlow, New Balance Ambassador, Takes Center Stage in NB 550 Campaign, Available Only at Foot Locker
New Balance and Foot Locker, Inc. are teaming up to launch the new colorways of the iconic New Balance 550. This collaboration brings together the worlds of sport and culture, featuring New Balance ambassador and multi-talented artist, Jack Harlow.
The campaign spotlights Harlow's hometown of Louisville, KY, showcasing the 550 as a universally wearable staple and global style favorite for Foot Locker consumers worldwide.
Born and raised in Louisville, Kentucky, Harlow has quickly risen to global superstar status with hits like "WHATS POPPIN," "First Class," and "Industry Baby" with Lil Nas X. His latest single, "Lovin On Me," has topped the Billboard Hot 100 for multiple consecutive weeks. With three critically acclaimed studio albums and sold-out arenas and festivals around the world, Harlow has made a significant impact on the music and entertainment industries.
The original New Balance 550 debuted in 1989 and became a staple on basketball courts across the country. After a brief hiatus, the 550 returned in late 2020 with limited-edition releases and has since become a fan favorite. The shoe's low-top, streamlined silhouette offers a modern take on the heavy-duty designs of the late '80s, while the durable leather, synthetic, and mesh upper construction remains a classic look.
The new colorways of the New Balance 550 will be available exclusively at Foot Locker, Inc. stores and online, including the Sea Salt, Reflection, Olivine & Dark Olivine, and Reflection, Sea Salt & Grey Matter options. Additionally, two special make-ups (SMUs) will be available only at Foot Locker: the BB550FCB and BB550FO.
Retro-styled campaign assets will be complemented by interactive in-store elements and activations, providing an engaging experience for Foot Locker's New Balance 550 consumers.
The newest release from TNB Naturals!! Be the first one of your friends to own these iconic boots!! Now accepting Pre-Orders!! Hit us in the DM’s for more info and don’t sleep on these!! #tnbnaturals #tnb #tnbnaturalsbrand #enhancerboots #hype #hypelife #newfromtnb #newproduct #newrelease #preorder #footlocker #champs #sportcheck #astroboy #boots #fashion #mschf #style #dontsleep #hypekicks #newfor2023 #iconic #like #comment #follow #followus #followusformore https://www.instagram.com/p/Cqfu3yprEx7/?igshid=NGJjMDIxMWI=
While I understand that Foot Locker and CEO Mary Dillon want to revitalize their relationship with Nike, I truly believe that it's too late and while under the leadership of Dick Johnson, #Footlocker got lazy.
I know that it's not easy to read, but hear me out.
Footlocker, with their thousands of stores throughout the United States, must have seen what Nike was building when they rolled out their website, and with the onset of social media, it was only a matter of time for Nike to offer sneakers, clothes and accessories directly to consumers.
How many times, in the past 5 years, have you walked into a Footlocker to see what sneakers are sitting on their shelves?
Most people that I know only walked into a Footlocker to grab some t-shirts, sneaker cleaner or sneakers in time for back-to-school BOGO sales.
As I read the article (shout out to @MatthewKish & Danni Santana) I have to believe that this was more of a strategic move by Footlocker needing Nike more than Nike needing Footlocker.
Alors que la branche Américaine de FootLocker se penche sur la refonte de son programme de fidélité, la partie Européenne du groupe vient quand à elle d’ouvrir son nouveau siège à Utrecht, aux Pays-Bas.
Le siège des opérations Européennes de FootLocker se trouve donc désormais à Utrecht. Si cela peut paraître surprenant à la première lecture, il faut savoir que la ville est le centre névralgique…
FOOT LOCKER UNVEILS NEW GLOBAL PLATFORM - THE HEART OF SNEAKERS
Foot Locker’s Global Holiday Campaign Features NBA Stars Kevin Durant, LaMelo Ball, Anthony Edwards, and Steph Curry, Musician Enisa, and Foot Locker’s Iconic Stripers
NEW YORK /PRNewswire/ — Today, global retailer Foot Locker, part of Foot Locker, Inc. (NYSE:FL), launched The Heart of Sneakers – a new global platform in tandem with its star-studded 2023 holiday campaign.
The Heart of Sneakers…
Demon Slayer x Crocs Footwear collection - Footlocker Exclusive
Leading innovative casual footwear brand, Crocs has announced a new product collaboration with Japanese manga series, Demon Slayer.
The debut Demon Slayer x Crocs footwear collection will include four designs, each with their own unique take from Demon Slayer-inspired characters: Inosuke, Tanjiro, Nezuko, and Zenitsu. The collection is inspired by the characters’ haoris and costumes, often seen in Demon Slayer’s television show, and meets its lifelong fans where they are.
Ahead of the release, Demon Slayer and Crocs will be hosting a pop-up at New York City’s Comic Con from 10/12-10/15 where attendees can see the shoes firsthand and have early access to purchase.
Retailing for $65 - $80, the Demon Slayer x Crocs collection will be available starting October 18 at Foot Locker, Kids Foot Locker, Champs Sports, Foot Locker Canada, Champs Sports Canada and globally on Crocs.com.