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imagesbyele · 3 years

Photo

the theme I don’t know how to describe because it has too many things featured in it and it will take a year or

aro-ace theme!

note that you are allowed to use the theme for whatever you want, change all colors, images (you want to make it a marvel thing? go for it! It’s personal and you want to use other flag colors? go pick those rainbow colors!), but my inspiration was, well, not having seen aro-ace themes before and wanting to make one. I didn’t upload background images but you have the option. Feel free to edit as you please, just don’t remove the credit or claim it’s yours!

as always in the source you’ll find the link to the post with static preview, code and instructions/extra credits.

theme is contained, responsive, super customizable. It’s free! But as always consider donating to my ko-fi as this was a lot <3 like or reblog if you use! (or just if you like it, if you want to!)

this post will have: what you can edit from custom page, the widgets/scripts used with credits and some explanations. Asterisks * next to something will indicate that more about it will be said in the linked post. I’d apologize for the length but it’s due to how many things I added to the theme and that you should know about.

now, what can you edit from your customization page:

-nearly every font and its color and size, so that if a font is by default bigger than others you can easily reduce the size. There is a select menu for the body font with all the fonts present in this blog, so you know what they are and can type the one you want for other eleents. I think I only left a couple to be edited from the editor, like your quotes posts if you reblog them a lot. This includes h2 as it’s what you use as ‘big font’ in your posts and h3 in case you want to personalize it and use it for something on purpose, as it has to be added to the html of the post.

-one of the new things:I used a gradient for the backgrounds of the big container, the sidebar and the posts container, but also of tumblr’s default music player (latter done initially following @octomoosey‘s tutorial then messed with by me hence no album art). See static preview posts. You can type the colors straight from the costomization page like this:

if you want one solid color you can just write, for example: black, black as it needs at least two. To bottom/To left/to top/to right change the direction. The only thing you need to edit from the html is if you want to go from linear-gradient (like you see in the sidebar) to radial-gradient (like in the big container which has green in the center and purple on the outside) and vice versa, if you want.

-you can also upload background images of the sidebar, container and bigcontainer and select the optional blending with the colors, which can be none and you only see the images or something like screen or hard-color and check the results (bigcontainer as an overlay gif on Screen now) -more typing: you can paste the symbol or the symbol code for the list items and the decorations around the post title, right now both being spades. *

-you can upload up to five background images if you enable the ‘changing background’ function otherwise only the first one counts. They will change when you refresh the page, thanks to @lmthemes

-you can turn on and off the music box (player3 by @glenthemes ), and if it’s enabled you can add two songs from the customization page (or go to the html editor and up it to four before it can get messy as it shows on hover), typing url, author, url of the album art, and song title. You already have We Are Golden by Mika as an example (takes a second to start due to the recording, watch out not to get scared if there is silence and then the first note)*

-optional searchbar in the sidebar with optional suggestions when you click on it (if you want them though you’ll need to go to the editor to type links and names, but you can turn it off and just keep the searchbar, like I said) also by glenthemes’ tutorials.

-the separator between text posts image is also optional and if turned on, you can also turn on and off whether the image is the avatair/portrait of the person who made the post, with a link to the original if it’s a reblog, or if you want the image to be one you upload yourself, 50x50px and it should resize to fit in (also with a link, in this case to the post itself so you can open it from the top of the page). One is the toggle button ifshowtinyimage, and the other is ‘tinyimageisthesource’, if you turn that off you upload the image yourself. If you add a source to your posts, it will appear among the permalinks regardless.

more under read more!

-besides all normal colors and borders you can pick the color of the border/glow/shadow (call it as you want) of three different categories, or turn it off: the mainglow for big elements like containers and sidebar and sidebar images, the audios glow for players like spotify, regular one or soundcloud. Finally the images shadow when inside your posts. The latter is set on inherit because it means that if an image is also a link like your tiny-image it will be of the same color of your links and change on hover. That is something you can only change on the editor by searching for color:inherit and change it to what you want, if you don’t want to turn it off.

-askbox colors have been changed with @eggdesign‘s tricks! look for ask_form in the editor and try changing the number of filter there to see more effects. Also the askbox never shrink, a fix by @whateverhtml -pinned post has a little banner, styled like permalinks.

-you can pick a color for top-info which are the date and notes. I left it empty because it automatically gets the default links color but you can pick it yourself.

-turn on and off unnested captions looks for textposts and for all other posts (as people who use xkit to edit previous posts will get blockquotes anyway and may not like the final result) thanks to @annasthms code. -blockquotes are of alternating colors, by @bychloethemes. You can obviously choose the same color if you want them to just have the one. You can also select the type of blockquote, if a solid line or dots or dashes. -you can choose if your smaller sidebar image, sidebarimg2, is an image you’ll upload or if it’s your avatar/portrait by toggling it on and off. If you don’t want sidebar images and you don’t upload any, there are instructions on top of the html to delete the border so you only see the sidebar bg. (basically just delete their box-shadow) -speaking of which, your title will wrap around the second image like in the preview. If that doesn’t work for you you can try changing sizes and font or by going to the editor and changing the margin-top so it’s out of the sidebar image’s reach and can be a “straight line” again (in case it doesn’t fit and the long title is cut in the wrong place)

-you can turn on and off a copy link of the post button on the far left of your permalinks bar, so people can copy the permalink from dash - also by glenthemes.

-navigation links have two alternating colors, odd links right now are black, even links are white, and their hovers are the opposite of that. You can make them all of the same color, in which case you’ll need to look for .navilink a:hover and change the hover color for both. If you have custom pages and enable the link to show it will be automatically added. To change the cat icons just search for ‘cat’ and replace as pleased. To change the ask icon because maybe you don’t have them enabled look for ‘envelope’ with your ctrl + f. You can type urls and titles of navi links from the custom page, the first two are automatically home and ask, there are three more under the description. All icons from font-awesome have a black border so the white ones don’t disappear on light backgrounds, you can change that looking for .fas

-you can select post-sizes: 400, 450, 500, 540. Whether the sidebar is next to the container or on top will depend on your post size and the screen width as at some point they may not fit. They always do fit on desktop though, and on screens that are smaller than 800px the sidebar is assumed to be on top and will have a max height of 300px (but you can scroll down). I couldn’t make the bigcontainer get bigger for giant screens as I can’t calculate the right size in which all post-sizes + sidebar will look good.

-lightboxes show images with a glow too. Speaking of which you get lightboxes as always, pxu photoset fix and video resizing fix all by @shythemes and with the bychloethemes fix. npf photosets fix by glenthemes. No href.li addition from tumblr when you add a link to a post by @magnusthemes.

-soundcloud player is minimal and its play button is the same color of your permalinks icons thanks to shythemes tutorial. spotify is also minimal, instructions to change it are there.

-tumblr controls are small and semi-transparent until you hover, also dark regardless, followed painthemes tutorial.

-chats are styled like imessages by ncrthlanes now deactivated, submit posts have at least the submitter’s url recognizable, reblogged asks also get a background for the answer as well as borders, link posts are styled as much as a link-post can be styled.

-there are already links and similar things written to be an example in your customization page but in any case you get instructions in the editor and everything is divided in sections as much as possible. Also I’m here for any questions.

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kyouminaine · 5 years

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23 to 27

Mun asks: rp edition | @rexcrystallis

23. What’s the one thing you dislike about the roleplaying community on Tumblr?

Oof. I’m probably going to get slammed/unfollowed for this but I’m going to say it anyway. One thing I dislike is forced lgbtq representation/alignment. Doesn’t matter if they’re canon or OC. It just doesn’t sit well with me when I see a bunch of posts (I don’t even know if they’re crack anymore) with giant bold text, or even spammed in the tags, proclaiming a character’s sexual/gender alignment. As if it’s a marquee on a billboard.

It’s not a detail I particularly find important, yknow? If I had interest in shipping my character, then okay that’s something I need to know. But to have it be the first and most important detail I supposedly need to know? I have a hard time swallowing that. Sexuality and gender alignment doesn’t make a character interesting, and seeing it being used like a flag to attract certain attention/people doesn’t really motivate me to look at the rest of the character’s bio.

Just think about it in IRL terms. Just because Janet is a [sexuality/gender] doesn’t mean she’s great to hang out with. If someone has a shitty attitude, then as a person they have a shitty attitude. Shitty people are just shitty people. Interesting people are interesting people. Sexuality and gender alignment have nothing to do with it.

24. Where do you draw your inspiration from?

Uhhhh. Nowhere? Chats? When I talk to my friends and/or rp partners who share similar interests as me, if the conversation comes up, then I just roll with it. Could be one of us saw some art, heard some news, or just cracked jokes and suddenly it turned into a serious topic. idk. It just comes. I don’t really keep track?

25. Do you still keep in touch with your old roleplay partners?

Yes and no. There are a few rpers who follow me today, who also happened to be around when I first started. We don’t necessarily talk, we just send each other small meme things and/or stalk each other’s writing. It’s nice seeing them again yknow? Even if our characters have no logical means of interacting, it’s just nice knowing the mun is still around and growing as a writer/rper.

26. Is there anything you can change about your skills as a roleplayer?

Vocabulary. Sometimes I feel like I ramble, particularly when I lack the proper term or phrase to describe what I want to say. I wish I could be more concise at times, but then I just naturally have this habit of being descriptive. I hate purple prose and randomly picking synonyms from a thesaurus just to add variety, so I don’t want to do that. I want to acquaint myself a wider variety of words that can enrich my writing.

27. What songs do you listen to when wanting to get into the mood of roleplaying?

I don’t. I don’t play music when I write, nor do I listen to anything specifically to get into “the mood” to write. If I’m at work and I want background noise, then sure I’ll have music on. If I coincidentally hear something suitable for Cloud, then I’ll make a mental note of it. However, when I actually sit down to write, I dislike having any distractions. It’s kinda part of the reason why you don’t see a lot of songs on my blog. I don’t go music hunting, and what music I do listen to casually don’t match Cloud at all.

#rexcrystallis #{ one missed call } | asks #{ 1 phoenix down } | ooc

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pen-whipped · 6 years

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The Day You Called a Shadow “Nightfall”

We’re all living in a black & white sci-fi flick. That’s how it felt to me that day. All the fuss about and all the preparation for a solar eclipse. All the neighborhood kids running around with their NASA-approved, ultraviolet protection, paper sunglasses. I imagined an episode of the Twilight Zone where kids discover X-ray vision in the local theater’s 3-D glasses. But of course, only after the kids sat through an entire government issued propaganda film would the glasses get the X-ray capabilities. The film would seem harmless enough, just a bunch of ‘god and country’ and repeated promises about how men and women that behave properly receive nice, safe lives with such amenities as cross-country motorcycles and luxury motorhomes, camping sites at different National Parks each summer of their twilight years, and a local burial plot for after that final summer’s end. The kids leave the theatre feeling unaffected, but they slowly and almost unnoticeably stop questioning everything. And looking through the red and blue plastic lenses, they see only a prescribed reality where comfort and surplus are met with a misunderstanding of all things otherwise.

....At least that’s what I was imaging anyway.

My ex-wife called that same day. She was hysterical. Not because she thought I died in the car accident she’d only learned about through social media. But rather because if I had died, the two of us had not spoken in so long, there was a real chance that what was said last between us wouldn’t have been from the heart. Our hateful words and wrongful deeds can haunt us; but given one last chance for final words of amends, they may not. And so I wondered: what would anyone of us say to some lost loved one, if given one last phone call to do so? And that’s when I texted you. It had been a while since we last spoke, and I wasn’t sure how it had ended.

Here’s another silver-screen psychological thriller, I imagined. “A magical phone that gives one last call to the deceased,” says the show’s narrator with his smooth and ominous sounding voice. “Just tell the operator the name of the deceased, and she’ll connect you.” The show would explore the idea of who most people would choose to speak with, and if more people would refuse to make the call or if more would ask to call Jesus, Muhammad, or Krishna. Of course, in this “5th dimension”, this “dimension of the mind,” this “middle ground between light and shadow, between science and superstition,” these things always come at a price. Monkey’s Paw type’a shit. Speak to the dead and some thread of reality begins to unravel. Speak to a god and the seams of your sanity begin to unravel.

Of course my ex was as sweet and witty as ever. We just picked up at once like nothing, the way old fiends do. We did eventually speak about this so-called “Great North American Solar Eclipse.” And we made fun of all the locals driving north to Wyoming for a better glimpse. I quoted Hunter T. here and said that the “Great Whites, with their asses that wouldn’t feel an arrow, are the most dangerous creatures on Earth.” This also speaks to when they’re not warring for resources and vacation spots, as I suspect Hunter intended. During this time, for example, their motorcycles and motorhomes clogged the interstate north bound, rendering it unsafe and unusable. It was like a mass migration of pale-skinned sun-worshippers making their pilgrimage to Cheyenne. A Hajj of sorts. A journey to consult an oracle. ...Only, in all honestly … not even close. Nothing religious or meaningful about the herds of these pasty humans behaving precisely as strangely as they’d claimed other beasts do during these types of cosmic shifts.

I said to her — my ex — this woman that always was as fascinated with living as me and equally knew the urgency of doing so, “Everyone’s lives have become such that they’re this fucking desperate for a once-in-a-lifetime experience.” Then she pointed out that people have always been desperate for such things. It’s just that this time, the most any of them have to do is drive and not stare directly at the sun. Surely that’s doable for most of them. And surely that’s the key: most people do want a life enriched by experiences; it’s just that few would risk anything for them, hardly any would work hard or make sacrifices for them, and next to none would willingly suffer any amount for them. Here it was on a silver platter for all the silver-spooners in this 5th dimension on the silver-screen. And that’s when you finally texted back: “sorry for the delayed response. in WY for the eclipse.” Of course you weren’t dead or dying. As for a god or goddess - well, that’s arguable. But the seams of both my reality and my sanity began fraying all the same.

When the moon finally nudged in between our planet and the sun, the way one cuts in on two dancing, the tone of everything changed. The outside lighting and shading blurred everything into a photo edit — hiding flaws and enhancing fortes. Brush, Smudge, Render, Blur. We were all living in an Instagram filter. Ludwig, X-Pro. Juno, Lo-Fi. Which filter depended entirely on geographical proximity of the celestial dance. This became a Twilight Zone episode itself, one where the real world is augmented by the virtual. This episode depicts a life where everyone has perfect hair and thousands of friends, is successful and adventurous, only eats gourmet dishes that are arranged artistically. No one connects to the internet except to view things as they really are: un-cropped, not color enhanced, not always kosher, and not sensationalized either. And the only personal pics posted to social platforms are those of flaws and misgivings.

That day, however, in this reality, birds silenced and crickets loudened as if night had fallen, as if the planet was confused. Days later, to add to the confusion, you too would call. You told me that the drive to Wyoming was worth it, even if only to see a moment of nightfall during the day. You didn’t know what I meant when I asked about all the great whites (‘forest through the trees’ type’a shit, I suppose). I just went on imagining that instead of a moon positioned in front of the sun, it was a giant saucer-shaped UFO — and not even a good one either, just some kitchen pots suspended with strings and shitty camera tricks. All the hundreds of great whites tailgating in open pastures with Christian bumperstickers and USA flags on their motorhomes, I thought surely their glasses had some capabilities that mine did not. And their quiet, safe lives were proof that they’d behaved well enough to deserve whatever the glasses revealed. At least that’s what I was imaging anyway...

But at that time for me, that day — the day you called a shadow “nightfall,” I mostly ignored the hysteria and just posted to various social media formats in its stead. I uploaded pictures of wounds and updated other info about the auto accident that kept me bedridden. And as I became increasingly less interested in the so-called once-in-a-lifetime experience, I began to slowly and almost unnoticeably question everything. It wasn’t long after that more calls, texts, and visits came in from people I also hadn’t spoken to in many years. Everyone trying to get that last good word in with the deceased, I thought. Nevertheless, amends were made. I suppose cellphones are magical that way. Then I waddled with cane to the outside just in time to put on my paper and plastic, Nasa approved, UV protection, 3D/X-ray vision, super shades and looked for the frayed edges of a reality that no longer existed. You were gone. And all I saw was the moon’s silhouette as it made way in front of the sun.

#eclispe #eclipse2017 #hunter s thompson #hst #twighlightzone #3dglasses #nasa #xray #onceinalifetime #instagram #instagramfilter #jesus #jesuschrist #zombiechrist #zombielastsupper #edgeofreality #hajj #oracle

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arplis · 4 years

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Arplis - News source https://arplis.com/blogs/news/all-bar-marquee-sign

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bharatiyamedia-blog · 5 years

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Salesforce talks about its Einstein Analytics product for monetary providers and new instruments to fight AI bias

http://tinyurl.com/y26vekp7 Salesforce’s Allison Witherspoon spoke with TechRepublic concerning the new industry-specific Einstein Analytics merchandise and the brand new Trailhead modules designed to assist builders sort out bias in AI. Salesforce’s Einstein Analytics product for monetary providers and new instruments to fight AI bias Salesforce’s Allison Witherspoon spoke with TechRepublic concerning the new industry-specific Einstein Analytics merchandise and the brand new Trailhead modules designed to assist builders sort out bias in AI. At TrailheaDX 2019, Salesforce’s Allison Witherspoon spoke with TechRepublic concerning the new industry-specific Einstein Analytics merchandise and the brand new Trailhead modules designed to assist developers sort out bias in AI. The next is an edited transcript of the interview. Invoice Detwiler: Inform me a bit of bit concerning the new bulletins and new developments with Einstein Analytics. Allison Witherspoon: Einstein Analytics, we’re actually centered on delivering very tailor-made insights to each person it doesn’t matter what your function, division, or {industry}. And we have actually been on this journey since we launched analytics in 2014 to ship these sorts of very role-specific purpose-built insights. And we began out by constructing a type of analytics for each function—gross sales analytics, providers analytics, B2B advertising analytics. Extra about synthetic intelligence We type of switched gears over the previous couple of years to ship that very same type of mentality to industries in order that we’re taking a vertical strategy. And the primary {industry} that we have launched an analytics product for is monetary providers so that each wealth advisor, each retail banker can see the issues that they care about the place they work, which is monetary providers cloud. So you possibly can see issues like deposits, loans, charges, consumer targets, withdrawals, property below administration… all very, very tailor-made made for monetary providers. Invoice Detwiler: And with analytics, there are many differing kinds, proper? You’ve got bought prescriptive analytics, you have bought predictive analytics. Discuss a bit of bit about what sorts of evaluation that clients can get from the Einstein platform. Allison Witherspoon: So with Einstein Analytics for monetary providers, it’s the full spectrum of analytics, all the best way from descriptive and diagnostic (what occurred, and why did it occur?) to predictive and prescriptive (what is going on to occur, and what ought to I do about it?). And that is actually due to the AI-powered insights which might be injected into our analytics platform. So while you buy Einstein Analytics, you get Einstein Discovery with that product. And that is our good knowledge discovery instrument. So that you get to leverage all of these predictions and proposals in context. So what which may seem like for Einstein Analytics for monetary providers, for instance, can be now wealth advisors and retail bankers can do issues like predict churn. Which purchasers are most certainly to churn? Which purchasers are most certainly to have giant deposits and improve their property below administration? So very particular predictive insights for these of us. Invoice Detwiler: And what are the instruments that the shoppers get to take motion as soon as they get these insights? Allison Witherspoon: Einstein Analytics has a really wealthy motion framework as we name it constructed into the platform, so proper from any dashboard, proper from the purpose of perception, you possibly can take motion again into Salesforce. You are able to do issues like log a activity, create an occasion, submit to Chatter, talk. So actually rising collaboration and communication from the purpose of perception again to Salesforce. SEE: 60 ways to get the most value from your big data initiatives (free PDF) (TechRepublic) Invoice Detwiler: Can that be automated? So for instance, if you happen to’re a dealer, if you happen to’re an agent, and also you get info that claims, “Hey look, this consumer is more likely to go away the observe, to take their cash elsewhere, to maneuver out due to a sure occasion or as a result of the platform has predicted that,” is then there an motion… then they’re prompted robotically to take an motion, proper? So Salesforce, admins, and builders can set the system up in order that the brokers and the brokers are then prompted to take an motion proper then and there robotically, proper? Allison Witherspoon: The total breadth of analytics—all the best way from descriptive to prescriptive—so we are able to have suggestions within the context of what motion they need to take. We prefer to preserve that type of choice as much as the person. However we do have instruments constructed into the Salesforce platform, like Course of Builder, type of workflow automation instruments that help you arrange these triggers, if you’d like, primarily based on the insights that you simply’re getting. So as a result of analytics is constructed on the Salesforce platform, you get entry to the entire goodness of the Salesforce platform. Invoice Detwiler: You talked about it a bit of bit earlier after we have been speaking about AI, speaking about that is what permits it to do loads of the choice making. Discuss to me a bit of bit about how AI is constructed into the analytics plan. Allison Witherspoon: AI comes with the analytics platform now. So like I discussed, while you purchase Einstein Analytics, you get AI with that out of the field. And what we see with our clients is the road between analytics and AI is actually blurring between BI and AI. It is actually changing into this type of one intelligence expertise. And that is actually what we’re striving for with Einstein Analytics is one UI, one UX the place you get an clever expertise begin to end, whether or not you are taking a look at a dashboard with type of historic info or predictions or suggestions or that type of automation facet by facet. And so with Einstein Discovery, our good knowledge discovery instrument, we’re powering the predictions and the suggestions facet by facet with extra of the historic type of studying. SEE: Managing AI and ML in the enterprise (ZDNet particular report) | Download the free PDF version (TechRepublic) Invoice Detwiler: And the way a lot of a problem was it, if in any respect, to combine AI into the Einstein platform? With analytics, was it all the time the plan to have AI added into it? Discuss a bit of bit about incorporating AI into the Einstein platform. Allison Witherspoon: Yeah, so we have type of taken a mix of an natural and an inorganic strategy to the best way that we take into consideration constructing our AI. So we have had a staff of information scientists which have been constructing the Einstein platform and loads of the AI and machine studying fashions right here for the previous most likely 4 or so years. However we have additionally made some acquisitions alongside the best way, which I am certain you are conscious of, that has allowed us to develop type of in areas that we possibly hadn’t considered earlier than that our personal staff wasn’t engaged on, particularly with issues like deep studying. So with the ability to take unstructured knowledge and do issues like picture recognition, pure language processing, and now doing speech-to-text due to Einstein Voice. So it has been a very wholesome steadiness of type of natural and inorganic. And Einstein Analytics, particularly Einstein Discovery got here to us from an acquisition within the area. So we have been ready so as to add that good knowledge discovery functionality to our analytics platform as soon as we have been listening to from our clients that that was one thing they wished. As a result of as soon as once more we’re an organization that thrives on buyer suggestions, and we heard from our clients that they did not actually care whether or not they have been utilizing analytics or AI or machine studying or deep studying—it was simply this type of sea of phrases to them. Invoice Detwiler: Inform me a bit of bit concerning the new type of belief initiative that you simply’re constructing into the Einstein platform by AI. Allison Witherspoon: Belief of Salesforce is the primary worth, so it is no shock that we have type of taken the identical mindset to our AI product as properly. And a few month in the past, we launched a type of collection of options within our merchandise, within our Einstein providing that actually helped reinforce that message of belief. It signifies that it must be clear. So we have to present the tip shopper of the AI why predictions are what they’re, and we name these predictive components. So with the ability to expose predictive components and with the ability to expose the underlying R code of a mannequin if a person needs to geek out and type of see below the hood. In order that’s type of the primary piece is transparency. The second piece is having accountable AI. So meaning with the ability to stop bias from coming into fashions very early on, type of whether or not that lurks within the mannequin itself or the information that you simply’re feeding into the mannequin. And so we do issues like a flag for bias safety. When a builder of AI utilizing one in every of our instruments is constructing a mannequin, how can we inform them which knowledge fields may probably result in bias? After which the third pillar is type of accountable AI. And that’s the thought that there is this type of suggestions loop that is occurring, and the way will we always present how the mannequin is performing, expose mannequin metrics in a mannequin scorecard in order that the person can decide in the event that they need to truly flip that mannequin on, deploy it, and expose the predictions to the tip person? In order that’s type of the thought of trusted AI, and we’re truly transport loads of these options throughout the Einstein providing. And simply this week, we launched our accountable creation of AI Trailhead as a result of we actually consider that it doesn’t matter what your talent set with Einstein we’re truly enabling type of citizen knowledge scientists to construct AI, to construct customized AI. And so if you do not have a PhD in knowledge science, how do you begin constructing AI fashions which might be freed from bias, which might be honest, which might be trusted, which might be moral? And so this path is a superb place to begin to perceive what’s AI, the place can this bias be lurking, and to type of talent up and educate your self so that you simply construct fashions which might be actually honest and trusted. SEE: Salesforce handily tops Q1 earnings targets (ZDNet) Invoice Detwiler: So most AI, most algorithms, are solely pretty much as good as the information you place into them. And loads of organizations have knowledge that is unfold everywhere. It is disparate, it isn’t clear. So loads of organizations once they go to implement an AI mission, they should do much more knowledge cleaning, knowledge administration, knowledge group than possibly they assume. What are the instruments inside Einstein to assist organizations try this, or are the integrators serving to them try this as they deploy the product to the shoppers? How does that a part of the method work? Allison Witherspoon: With Einstein analytics platform, one, we are able to usher in knowledge from any supply. Now we have a library of connectors that lets you simply hook up with third-party knowledge sources, as a result of we hear from our clients on a regular basis their knowledge does not simply dwell in Salesforce—it lives in ERP programs, HR programs, finance programs—and so we have to make it straightforward for them to carry the information into Salesforce. In order that’s step one. The second step is the information prep course of and actually creating type of good knowledge prep instruments in order that our Salesforce admins or knowledge analysts, whoever are utilizing Einstein Analytics, no matter persona, they will truly clear their knowledge, cleanse their knowledge, remodel their knowledge with type of AI-powered suggestions. So we’re bringing the AI to the information prep course of the place we’ll truly do joins and fill in lacking fields and all of that type of stuff very intelligently to make that course of that a lot smoother. Invoice Detwiler: Okay. And while you’re speaking concerning the moral use of AI and inherent bias constructed into the equations, what are the triggers throughout the instrument? However past that, are there flags and triggers throughout the instrument to assist them know, “Okay, while you’re bringing on this dataset, it might offer you info that you really want,” for instance, nevertheless it additionally might trigger unintended bias to creep into the system as properly? So how does the system try this past what you are doing with the brand new Trailhead when it comes to coaching? Allison Witherspoon: And I am glad you introduced up that time as a result of I actually do assume it is type of a two-pronged strategy. Now we have to do the training, however we additionally need to construct these triggers into the product, and that is precisely what we’re doing. With Einstein Bias Safety in Einstein Analytics, we are able to truly flag for fields while you’re constructing the mannequin which may result in potential bias. So what would occur is the builder of that mannequin, whether or not it is an admin or an analyst, would truly arrange fields that they assume might probably result in bias, like zip code, like gender, like race. After which Einstein Discovery will truly look by all these fields and discover comparable fields, correlated fields that would probably be a proxy for these fields which have already been flagged by the person. And you may truly get type of little exclamation marks in triangles that pop up within the product whilst you’re constructing the mannequin that flag you for that potential bias within the mannequin creation course of. Invoice Detwiler: And with monetary providers, there may be loads of bias already inherent within the monetary providers system. Allison Witherspoon: Sure. Invoice Detwiler: You talked about zip code. Allison Witherspoon: Sure. Invoice Detwiler: How are the shoppers who’ve possibly all the time used zip code or their purchasers already come from a particular zip code or particular zip codes geographically situated round them or whether or not it is nationwide? So how onerous of a job is it to persuade the shoppers to not depend on these fields, which have been predictive up to now, which have labored for them up to now on a purely ROI or a purely monetary or purely to the underside line however have additionally integrated bias within the system? SEE: Salesforce’s Parker Harris offers CXO insights for managing complex IT integrations and handing the inevitable crisis (TechRepublic) Allison Witherspoon: And this can be a nice instance as a result of in monetary providers particularly, we see loads of this type of bias perpetuated in fashions, particularly with zip code, not giving loans to sure people as a result of they arrive from a zipper code. And again to this type of the purpose of those two tracks, we are able to educate on Trailhead, we are able to put these prompts within the product, however we won’t power folks to construct a mannequin a sure method and we’re by no means going to. The most effective that we are able to do is educate our clients at each flip utilizing avenues like Trailhead, utilizing our platform. Now we have an incredible, superb colleague right here at Salesforce named Kathy Baxter—she’s our architect of moral AI. And so she’s actually captivated with this, however constructing these prompts into the product, educating of us on Trailhead, however not type of being that Huge Brother that is going to robotically construct a mannequin for them, robotically take out sure fields, that may by no means be type of our stance. Subsequent Huge Factor Publication Be within the learn about good cities, AI, Web of Issues, VR, autonomous driving, drones, robotics, and extra of the best tech improvements. 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scottdavenportphoto · 5 years

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ON1 Photo RAW 2019.5 Coming May 2019

My friends at ON1 announced another update to Photo RAW 2019. The 2019.5 release is coming in mid-May 2019. Photo RAW 2019.5 is a free update for owners of Photo RAW 2019. ON1 reports they will offer upgrade discounts for users of older versions of Photo RAW. You can also download Photo RAW and try it free for 30 days.

I’m very eager to get hierarchical keywords and try out the keyword import from Lightroom. I’m also curious about “Dual Mode”. Although I don’t use dual monitors, I have a wide screen 27” monitor. The ON1 crew tells me Dual Mode also works on single monitor setups.

Here is the full list of features from the press release.

Dual Mode – Easily undock the Browse Module from the Edit Module, use a second display, or make sales or client presentations on a projector or TV. The dual mode will allow photographers to customize how they want to work when browsing and editing.

Edit History – A full edit history will be added when working on photos. Each editing step will be viewable, along with the ability to roll-back and compare adjustments.

Settings Applied Info – Photographers will be able to quickly view which modules, tools, and filters are applied to a photo. This non-linear approach will also allow photographers to double-click on a setting and jump straight to it for further adjustments.

Selective Sync – Enhanced granularity in which settings to apply when syncing your settings (or pasting and saving a preset) will be added. For example, photographers will be able to drill down and only apply a white balance adjustment. The ability to sync cropping, retouching and brush strokes between photos will also be included.

Hierarchical Keywords – The master keyword list will now support nesting keywords inside of other keywords. Nested keywords will allow photographers to organize keywords as they see fit. Importing a list of nested keywords from other apps like Adobe Lightroom® will also be supported.

Apple® Photo Extension Enhancements – Integration with Apple Photos now supports the full raw data, improving adjustments to tone and color. It also supports re-editable non-destructive editing and more native ON1 Photo RAW features like layers, crop, and text.

There are also a slew of improvements to Photo RAW.

Layers Enhancements — Create a new canvas of any size or change the size of the existing canvas.

Text Tool Enhancements — Add a background color to a text box and control its opacity. Easily control the character and line spacing. New options also will allow photographers to duplicate and change the order of text boxes and automatically insert text from a photo’s metadata.

Performance Improvements — Zooming, panning, and brushing are now much faster. A new preview quality option can help increase performance on lower-end and integrated video cards as well. Export is now up to 10x faster when resizing or exporting a photo or photos already edited.

Local Adjustments — The Local Adjustments tools will be faster to brush and adjust.

Windows High-DPI — Support for high-dpi displays on Windows will be dramatically improved. The scaling of the fonts and controls will work much better, especially on 4k displays and laptops.

Keywording — Keywords will be easier to search, add, delete, and modify. Also, keywords are now case sensitive.

Soft Proofing in Resize — The soft-proofing feature will also be available in ON1 Resize (Genuine Fractals®).

Drag and Drop from Film Strip — Drag and drop photos from the film strip to add them as new layers.

Increased Thumbnail Size Range — The range of thumbnail size will be increased, so photographers can go all the way up to two giant thumbnails or down to tiny thumbnails to survey an entire folder.

Default Photo Location — Now control the default photo location in Browse. This is where ON1 Photo RAW will look to find photos instead of the Pictures folder.

Preview the Resize Algorithm — When using the Genuine Fractals algorithm, photographers will be able to preview the resulting quality at 100% zoom to more accurately adjust the options and sharpening.

Persistent Crop Preset State — The crop tool settings will be persistent and remembered across photos.

Search by Adjustments Added — Search for photos based on specific adjustments applied such as cropped, retouched, etc.

Update to Lightroom Migration — The Lightroom Migration tool will now migrate the pick and reject flags.

Added for Support New Cameras and Lenses

Many other under-the-hood bug fixes and performance improvements.

Photo RAW 2019.5 is coming in mid-May. And yes, I’ll be revising my ebook ON1 Photo RAW Essentials with the new features in 2019.5. I’ll get cracking on the next edition as soon as I have my hands on the new release!

ON1 Training

Landscape Photography Workshops

Photo Gear I Use

Sony A7Rii

Sony A6400

Sony FE 16-35mm F4 ZA OSS

Sony FE 24-70mm F4 ZA OSS

Sony FE 70-200mm F4 G OSS

Really Right Stuff Tripods

Formatt-Hitech Filters

MindShift Camera Bags

The entire list is in The Gear Box.

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richmeganews · 5 years

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Why tech companies failed to keep the New Zealand shooter’s extremism from going viral

Friday’s massacre exemplified the problem of expecting tech companies to self-police content.

The hate-filled terror rampage at two mosques in Christchurch, New Zealand, was meticulously designed to maximize the number of witnesses around the globe, highlighting the difficulty in putting a lid on extremist hate that spreads online.

The suspected gunman did everything he could to make his shooting spree go viral. He live-streamed the attack on social media, wearing a body camera to simulate a video game. He shared a rambling 74-page manifesto espousing white supremacy that was full of memes and easter eggs meant to invite attention from all corners of the internet and admiration from other extremists who live extremely online. The shooter had laid a trap across the internet that exploited the newsworthiness of the attack and leaned into peoples’ inclination to gawk at horror and violence. Even professional journalistic institutions gave in to the temptation to air video of the massacre.

Scrubbing the video from the internet was like playing a game of whack-a-mole. Facebook quickly removed the alleged gunman’s Facebook and Instagram accounts — but not because its algorithm or moderators had flagged the violent content in real-time. New Zealand authorities had to ask for the video to be taken down. Internet service providers in New Zealand rushed to “close off” websites that were distributing the video, but then a number of copy cat sites immediately started popping up.

It soon didn’t matter that the original video was removed. The clip had already been downloaded and re-upped online faster than tech companies could respond. Facebook alone says it removed 1.5 million videos within the first 24 hours of the attack. And those are just the clips they were able to catch.

Friday’s massacre exemplified a larger problem that’s plaguing the internet. Platforms are struggling to self-police problematic content created by its users, while the lawmakers who would ostensibly impose regulations are either too reluctant or ill-equipped to do so — and many in both camps are predisposed to treat far-right rhetoric less seriously than other forms of extremism, to boot.

As the death toll rises — now 50 lives have been taken since Friday’s shooting, making it one of the deadliest terror attacks carried out by a far-right extremist in recent memory — the attack adds extra weight to the question that tech companies, policymakers, and social media users have been asking: How do you effectively police online hate?

The shooter’s viral video outpaced social media company’s content moderation

The world’s largest tech companies were forced to scramble on Friday to keep the violent screed from spreading. Facebook said it was removing any praise or support of the shooting, and had a process to flag the digital fingerprint of disturbing materials. YouTube said it was “working vigilantly” to remove violent footage, while Twitter said it suspended the account that posted the original video. Reddit on Friday eventually resorted to taking down two infamous subreddits, r/watchpeopledie and r/gory.

Despite those efforts, videos of the attack were easy to find through simple searches online, even hours and days after the initial shooting spree. The swift dissemination highlights how ill-equipped tech companies remain in addressing the vile, racist, and excessively violent content that’s being shared on their platforms.

Took me about 30 seconds to find YouTube videos of the ripped livestream: pic.twitter.com/TFkQHIqQbf

— Jason Abbruzzese (@JasonAbbruzzese) March 15, 2019

https://platform.twitter.com/widgets.js

Moderators already face an uphill battle in keeping offensive and violent content offline; the Christchurch terror attack shows the difficulty of catching deeply-problematic video live-streams in real-time.

For one, it’s generally easier for software to scan text and offensive comments as opposed to moving images in a video. But even when the technical tools exist, policing-breaking news poses unique problems. YouTube, for example, does have a system for automatically removing copyrighted content or prohibited materials, and told the Verge’s Julia Alexander that any exact re-uploads of alleged shooter’s videos would be automatically deleted. But the algorithm can’t be used to tamp down on edited versions of the Christchurch massacre, because Youtube wants to “ensure that news videos that use a portion of the video for their segments aren’t removed in the process”:

YouTube’s safety team thinks of it as a balancing act, according to sources familiar with their thinking. For major news events like yesterday’s shooting, YouTube’s team uses a system that’s similar to its copyright tool, Content ID, but not exactly the same. It searches re-uploaded versions of the original video for similar metadata and imagery. If it’s an unedited re-upload, it’s removed. If it’s edited, the tool flags it to a team of human moderators, both full-time employees at YouTube and contractors, who determine if the video violates the company’s policies.

That process is not just traumatizing for the individual moderators who are forced to watch the horrific footage, it’s also an imperfect system to limit its reach — particularly in a fast-moving event like Friday’s tragedy.

Tech companies are expected to self-police. So far, they’re falling short.

At this point, in theory, tech companies should be well-practiced in the art of blocking far-right hate speech and violence from their platforms. They’ve been having to deal with it for years.

After the 2017 Unite the Right rally of neo-Nazis and white supremacists in Charlottesville, Virginia — where a woman was mowed down and killed by an avowed Nazi sympathizer — tech companies faced intense public pressure to block prominent instigators of explicit far-right extremism. Twitter suspended a bunch of white supremacists and prominent provocateurs — including Milo Yiannoppolis, Alex Jones, and Gavin McInnes — but was hesitant to target other alt-right leaders like Richard Spencer. Gab and the Daily Stormer, two havens for neo-Nazis, were similarly banished to the darker recesses of the Internet. Reddit quarantined hate-fueled subreddits, while other companies like PayPal, GoDaddy, Squarespace blocked white supremacists from using their services.

In effect, individual leaders and groups were targeted in response to a high-profile flashpoint in American politics and culture. But for many critics, those actions were hollow in addressing the underlying proliferation of racist and white supremacist ideas that are peddled online.

And even minimal efforts at reform have come with costs for the social media giants — big ones. As Vox’s Emily Stewart noted after Facebook’s stock saw the biggest one-day drop in history last fall (with $119 billion wiped off of its value after the company reported slower-than-expected revenue growth), social media companies’ efforts to address issues with their platforms garner “enormous backlash from Wall Street.”

The message from investors is clear: They’re nervous about what bad headlines and subsequent changes from social media platforms could do to their bottom lines. If Twitter and Facebook police their sites in a way that affects engagement or cracks down on content, or if privacy controls that ask users to opt in to their data being shared lead to more of them opting out, ad dollars could fall. And hiring workers to increase privacy protections and monitor activity is expensive.

... This week offers a lesson we don’t necessarily want executives to take away: try to be better, and potentially be severely punished by investors.

Many companies only start to take action on long-standing issues when the financial risks of not doing anything become higher than the likely costs they’ll encounter.

YouTube, for example, is under fire for failing to adequately combat conspiracies and prevent child exploitation from being circulated. Its algorithm has a troubling record of surfacing and recommending content that violates its own policies. Major advertisers —including Disney and Nestle — started to bolt earlier this year after finding that their ads were appearing in videos full of offensive and sexually explicit comments aimed at children. In response, YouTube purged hundreds of its users and said it would change the way new videos are elevated and surfaced, following up on a crackdown in 2017 from reports that videos full of predatory comments were being recommended to kids.

Some lawmakers are growing impatient with tech companies’ self-regulation — but it’s not clear they can do it any better

Even as platforms have tried to regulate themselves in recent years, some policymakers’ patience for letting them do so is growing short. But the legislative solutions some of them have proposed — or lack thereof — also struggle to match the pace of change in internet culture and the communities that foster extremist ideas and behaviors.

Congress so far has struggled to grapple with — or even understand — the many tentacles of problems plaguing social networks, from tackling the spread of misinformation to regulating how sites handle user data and privacy.

Some members of Congress have been woefully ill-prepared to even talk about tech issues (during one hearing last year, a lawmaker asked the Google CEO questions about his iPhone). And even when they are interested and equipped to talk about regulating the internet, many US lawmakers have been “reticent to clamp down at the risk of harming growth,” Stewart noted:

In a Senate hearing in April, Sen. Orrin Hatch (R-UT) asked Zuckerberg what “sorts of legislative changes” he thought should be enacted to prevent a Cambridge Analytica repeat. Sen. Lindsey Graham (R-SC), who also pressed Zuckerberg on whether Facebook is a monopoly, asked the executive to submit some proposed regulations to him.

Still, interest is growing. In the 2020 presidential primary race, Democratic candidates have vowed to take on Big Tech — Sen. Elizabeth Warren has gone as far as proposing to break up Google, Facebook, and Amazon, while Sen. Amy Klobuchar is expected to make tech reform a banner issue for her campaign.

There’s a growing appetite for reform elsewhere in the world. The European Union took a stand on privacy concerns with General Data Protection Regulation Act, or GDPR, a law enacted last year to compel transparency around the data that companies collect and how it is used. And now some countries want crack down on extremist content, too.

A British Parliamentary committee wants Facebook to be held legally liable for the content posted on the platform. The legislative body recently wrapped up an 18-month investigation into the social media site, finding that it violated data privacy and competition laws. And in the wake of the Christchurch terror attacks, British officials are threatening that tech companies be “prepared to face the force of the law” if they don’t put a lid on the spread of hateful messages.

You really need to do more @YouTube @Google @facebook @Twitter to stop violent extremism being promoted on your platforms. Take some ownership. Enough is enough https://t.co/GTSgRufOow

— Sajid Javid (@sajidjavid) March 15, 2019

https://platform.twitter.com/widgets.js

The response to Islamic extremism online is often treated much differently than white supremacy

It’s well documented that social media has played an important role in helping fuel extremism and hate. Just look to the spread of ISIS, which notoriously leveraged and exploited platforms to recruit new members and promote propaganda. But more often than not, US authorities focus on Islamic extremism, even as homegrown right-wing terror has begun to have its moment.

That holds true for the tech companies as well. Even as they worked up solutions to combat ISIS online, they’ve been flat-footed in their response to white nationalism and white supremacy. Last year Motherboard found that while YouTube was cracking down on videos of ISIS recruits, footage promoting neo-Nazi propaganda stayed online for months and even years.

And when researchers from Program on Extremism at George Washington University compared far-right extremism with ISIS online behavior, they found that the growth in white nationalist movements outpaced Islamic extremism by virtually every metric.

The white nationalist datasets examined outperformed ISIS in most current metrics and many historical metrics. White nationalists and Nazis had substantially higher follower counts than ISIS supporters, and tweeted more often. ISIS supporters had better discipline regarding consistent use of the movement’s hashtags, but trailed in virtually every other respect. The clear advantage enjoyed by white nationalists was attributable in part to the effects of aggressive suspensions of accounts associated with ISIS networks.

Part of that could be the difficulty companies face in identifying offensive far-right content. As seen with the Christchurch manifesto, far-right extremism has a unique life online with its own language that’s embedded in memes and “shitposts” and difficult to decipher. As Vox’s Aja Romano outlines in an fantastic rundown of the manifesto’s underlying message, the alt-right has mastered the art of online trolling to “distort what their actual message is, so they can claim plausible deniability that their message is harmful or bad.”

But leaving it unchecked has consequences: The surge in online activity coincides with a rise in real-world hate, particularly in the US. One study found that the number of far-right terror attacks in America more than quadrupled over the first year of Donald Trump’s presidency.

In the last year alone, there have been a number of high-profile flare-ups of far-right violence. A US Coast Guard and self-proclaimed white nationalist had stockpiled weapons and ammunition with plans to stage an attack targeting Democratic politicians, journalists and judges. Last fall’s Pittsburgh shooting targeting Jews at the Tree of Life synagogue left 11 dead. In October, a man sent 13 pipe bombs to prominent Democrats and critics of Trump.

None of those incidents prompted major reform efforts on tech companies’ parts. But in light of the graphic massacre in New Zealand, there’s a chance the conversation around right-wing extremism may change. The staggering violence of ISIS’s campaign helped define it as a terror-driven organization and made tech companies and governments alike get serious about combatting its propaganda online. Are they prepared to do the same with white supremacy?

The Christchurch shooter livestreamed his attack. The video was disseminated across the internet even as platforms desperately worked to remove it.

— Ellie Hall (@ellievhall) March 16, 2019

https://platform.twitter.com/widgets.js

It will be interesting to see if platforms implement a similar "zero-tolerance, you post this video or a still image from it and you're permabanned" policy with the Christchurch attack video.

— Ellie Hall (@ellievhall) March 16, 2019

https://platform.twitter.com/widgets.js

The post Why tech companies failed to keep the New Zealand shooter’s extremism from going viral appeared first on .

from WordPress http://www.richmeganews.com/why-tech-companies-failed-to-keep-the-new-zealand-shooters-extremism-from-going-viral/

#Breaking News

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amrutservices · 6 years

Text

Why High Quality Content Matters More than Keywords for SEO

Attention content creators: Google reads everything you write! Well, not “reads” in the literal sense, but its algorithms are now sophisticated enough to pick up on unnatural language and poor formatting—both of which send strong negative signals that hurt your ability to rank.

In fact, Google’s approach to ranking has gotten so sophisticated that they’ve learned that content quality matters more to search users than the presence of any particular keyword phrase. As a result, you may find a No. 1 search result that doesn’t contain an exact match keyword anywhere in the body.

We’re serious! In an exhaustive study of 600,000 keyword phrases, 18 percent of the domains that ranked position 20 or higher didn’t have the keyword in the text at all. Instead, these sites had a few things in common: website visits, user behavior signals and the number of links to the content all influenced Google to rank them near the top. All of these signals tell Google one thing: people seem to like this content.

In addition to these behavior-based markers of content quality, Google and other search engines actively sift through content to see signals of quality within the text itself.

After all, Google’s main objective isn’t getting your website traffic; it’s giving people good search results.

Thankfully, the company’s own guidelines are fairly specific and helpful. We’ll point you towards the exact markers of “high quality” Google is looking for.

What Are the Red Flags for Poor Content Quality?

Google’s guidelines for content quality are pretty thorough. This is likely because it’s hard to put into words exactly what makes something “good” or “high quality.” It takes a lot of nuance!

On the other hand, you can fairly quickly point out factors that immediately signal poor quality.

It’s like baking cake. There are a million different types of cakes out there and as many ways to prepare them. Flour, sugar, eggs and milk may be your raw ingredients, but you can make thousands of different types of delicious cakes. Also, “the right cake to bake” differs according to the context and circumstances. You can have a moist cake that’s yummy, or you could have a more solid cake that still does the trick.

But you can’t put sand in your cake. That’s a no-no. And it’s an automatic recipe for an inedible cake.

Similarly, Google highlights some markers of poor quality that instantly flag a page as having content not worth ranking:

Spamming keywords, especially if they’re irrelevant

Creating content that’s mostly copies of existing content

Typos, bad spelling, grammar errors

Sentences or paragraphs that never seem to end

Content that has little to no formatting, leaving just a dense chunk of text

Going crazy with links that aren’t relevant to the content at hand

Dropping lists of keywords somewhere in your page, especially if you’re hiding them with text color choices

Content that is excessively thin, especially for pages like blogs that promise substance

There are also a number of ways to get instantly deindexed by Google that go beyond content quality. Since that’s something you likely want to avoid, they’re well worth reviewing!

Google’s SEO Guide Considers Content Quality, Navigation Ease More Important Than Keyword Use

If you go and take a look at Google’s SEO starter guide, you’ll find that suggestions for how to use keywords properly don’t come up until around halfway through. Before that point, they take a moment to repeat four times that you shouldn’t overuse keywords or stuff them into your technical SEO elements.

Once they do mention keywords, they simply advise that you tailor your keyword strategy to your audience. For instance, people who watch soccer regularly might expect “FIFA” or “football” to be in the content they read, while casual users may expect more generic terms like “soccer playoffs.”

Immediately after that, they go back into quality. “Avoid writing sloppy text with many spelling and grammatical mistakes,” they suggest, as well as “awkward or poorly written content.”

To truly hammer the point home, Google spends far more time writing about ease of navigation and quality of life improvements for website visitors. Based on how the information is organized, Google cares more about your site map than your keyword usage when deciding rank.

“The navigation of a website is important in helping visitors quickly find the content they want,” explains the search giant. “It can also help search engines understand what content the webmaster thinks is important.”

All of this information can be summed up thusly: search engines aren’t dumb. They know the things that make life easier for their users and content better to read in general. They pay far more attention to these elements than how you use keywords.

In fact, with voice search on the rise, search engines have had to get smarter than ever about interpreting keyword intent and finding semantically related terms. That way, someone searching for “best places to eat near me” can pull up a list of “top-rated restaurants” without having to first sift through unhelpful results that contain exact keyword matches.

5 Tips for Writing Higher Quality Content

So now you’ve heard what definitely not to do when creating content, with only a hint of what so-called “high quality content” looks like.

To steer you in the right direction, here are a few general tips that can boost the quality of all content.

“Make pages primarily for users, not for search engines.”

This rule comes directly from Google’s Webmaster Guidelines. It’s actually the very first thing they say under “Basic Principles.”

The search giant even suggests you ask yourself “Does this help my users? Would I do this if search engines didn’t exist?” when making a decision on how your website operates. Those questions definitely apply when writing new content.

So foremost, determine an audience need based on a keyword search, and write to answer that need. The better able you are to satisfy someone’s search intent, the better behavior signals your site receives, and the more likely you are to rank.

If you’re at a loss for how to connect a keyword to user needs, do a little research. Plug in the keyword yourself, and try to find questions related to it.

Or, if the keyword is directly related to an “I want to purchase something or research a purchase” intent, take notes on the content that ranks highest. Chances are good that the page offers excellent examples of site organization, layout clarity and overall usability in addition to some solid text content.

Edit Your Writing, and Push Yourself to Improve

Like good cake, good writing is definitely in the eye of the beholder. But at the same time, you wouldn’t bank on your cake getting top votes if all you did was use a box mix.

In other words, if you want to write better, you’re going to have to learn from others. We suggest reading publisher sites related to your industry that get high traffic, and cover topics similar to what you want on your blog.

Some general guidelines for improving your writing include:

Use less “being” and “linking” verbs in favor of strong action verbs. If you find yourself writing words like “is, was, are and be,” go back and see if you can identify the true subject of the sentence and what it’s doing.

Structure your writing like you would an outline. Tell people what they’re going to learn from your post as soon as possible, and then delve into each smaller point one at a time until you’re finished.

Write casually but not unprofessionally. Aim for a “friendly, conversational tone with a clear purpose—somewhere between the voice you use when talking to your buds and that you’d use if you were a robot,” suggests Search Engine Land’s paraphrasing of Google’s own Developer Documentation Style Guide.

Edit your writing! Far too many people don’t go back and reread. Watch out for sentence and paragraph transitions that could make people have trouble following your logic. Ask people for their opinion on how readable everything is. If they have a complaint, see if you can break the excerpt down into its most simple parts and reconstruct it.

Read, Read, Read and Read Some More

Reading teaches you how words and sentences form ideas. We take a lot of this stuff for granted, but it’s quite complex. Fortunately, others have mastered it and can teach you techniques to add to your repertoire.

Pay Attention to Your Audience’s Behavior Signals

What content pages get the most views? Which ones get the best responses or the most engagement in comments or on social media? Where do people tend to spend the most time?

Look to your own Google Analytics data, and try to identify patterns. People tell you what they like without ever having to say a word.

If You’re Struggling to Write Good Content, Go Back to the Basics

You may feel hesitant about writing on simple topics, such as “The Beginner’s Guide to SEO” or something like “Why People Buy Things,” but these are actually great topics. Yes, they’ve been done to death, but they help people learn.

Also, you might put things in a certain way that makes an extremely deep or complex subject click for your audience.

Above all else, articles like these teach you the fundamentals of writing for your audience. You learn how to break big concepts down to their bare components and communicate complex ideas with clarity.

Next to reading, writing down the basics is the best way to teach yourself how to craft better content.

Stop Obsessing Over Keywords and Start Writing Better

The writing’s on the wall: Google and online audiences are sick of bad content, keyword stuffing and deceptive practices aimed to help websites rank but that make readers miserable.

Put content quality factors like readability, grammar and topic organization as a higher priority than keyword use. People will know what you’re talking about, even if you don’t use an exact keyword match—and now search engines will too.

from Amrut Services https://amrutservices.com/why-high-quality-content-matters-more-than-keywords-for-seo/

0 notes

contractor-media · 6 years

Text

Why High Quality Content Matters More than Keywords for SEO

In addition to these behavior-based markers of content quality, Google and other search engines actively sift through content to see signals of quality within the text itself.

After all, Google’s main objective isn’t getting your website traffic; it’s giving people good search results.

Thankfully, the company’s own guidelines are fairly specific and helpful. We’ll point you towards the exact markers of “high quality” Google is looking for.

What Are the Red Flags for Poor Content Quality?

On the other hand, you can fairly quickly point out factors that immediately signal poor quality.

But you can’t put sand in your cake. That’s a no-no. And it’s an automatic recipe for an inedible cake.

Similarly, Google highlights some markers of poor quality that instantly flag a page as having content not worth ranking:

Spamming keywords, especially if they’re irrelevant

Creating content that’s mostly copies of existing content

Typos, bad spelling, grammar errors

Sentences or paragraphs that never seem to end

Content that has little to no formatting, leaving just a dense chunk of text

Going crazy with links that aren’t relevant to the content at hand

Dropping lists of keywords somewhere in your page, especially if you’re hiding them with text color choices

Content that is excessively thin, especially for pages like blogs that promise substance

There are also a number of ways to get instantly deindexed by Google that go beyond content quality. Since that’s something you likely want to avoid, they’re well worth reviewing!

Google’s SEO Guide Considers Content Quality, Navigation Ease More Important Than Keyword Use

Immediately after that, they go back into quality. “Avoid writing sloppy text with many spelling and grammatical mistakes,” they suggest, as well as “awkward or poorly written content.”

5 Tips for Writing Higher Quality Content

So now you’ve heard what definitely not to do when creating content, with only a hint of what so-called “high quality content” looks like.

To steer you in the right direction, here are a few general tips that can boost the quality of all content.

“Make pages primarily for users, not for search engines.”

This rule comes directly from Google’s Webmaster Guidelines. It’s actually the very first thing they say under “Basic Principles.”

The search giant even suggests you ask yourself “Does this help my users? Would I do this if search engines didn't exist?” when making a decision on how your website operates. Those questions definitely apply when writing new content.

So foremost, determine an audience need based on a keyword search, and write to answer that need. The better able you are to satisfy someone’s search intent, the better behaviour signals your site receives, and the more likely you are to rank.

If you’re at a loss for how to connect a keyword to user needs, do a little research. Plug in the keyword yourself, and try to find questions related to it.

Edit Your Writing, and Push Yourself to Improve

Like good cake, good writing is definitely in the eye of the beholder. But at the same time, you wouldn’t bank on your cake getting top votes if all you did was use a box mix.

Some general guidelines for improving your writing include:

Read, Read, Read and Read Some More

Pay Attention to Your Audience’s Behavior Signals

What content pages get the most views? Which ones get the best responses or the most engagement in comments or on social media? Where do people tend to spend the most time?

Look to your own Google Analytics data, and try to identify patterns. People tell you what they like without ever having to say a word.

If You’re Struggling to Write Good Content, Go Back to the Basics

Also, you might put things in a certain way that makes an extremely deep or complex subject click for your audience.

Next to reading, writing down the basics is the best way to teach yourself how to craft better content.

Stop Obsessing Over Keywords and Start Writing Better

The writing’s on the wall: Google and online audiences are sick of bad content, keyword stuffing and deceptive practices aimed to help websites rank but that make readers miserable.

Put content quality factors like readability, grammar and topic organization as a higher priority than keyword use as part of your SEO strategy. People will know what you’re talking about, even if you don’t use an exact keyword match—and now search engines will too.

Why High Quality Content Matters More than Keywords for SEO republished from the Contractor Marketing blog by Contractor Media

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myaussie · 6 years

Text

New Post has been published on Online Crowd

New Post has been published on https://onlinecrowd.com.au/why-high-quality-content-matters-more-than-keywords-for-seo/

Why High Quality Content Matters More than Keywords for SEO

In addition to these behavior-based markers of content quality, Google and other search engines actively sift through content to see signals of quality within the text itself.

After all, Google’s main objective isn’t getting your website traffic; it’s giving people good search results.

Thankfully, the company’s own guidelines are fairly specific and helpful. We’ll point you towards the exact markers of “high quality” Google is looking for.

What Are the Red Flags for Poor Content Quality?

On the other hand, you can fairly quickly point out factors that immediately signal poor quality.

But you can’t put sand in your cake. That’s a no-no. And it’s an automatic recipe for an inedible cake.

Similarly, Google highlights some markers of poor quality that instantly flag a page as having content not worth ranking:

Spamming keywords, especially if they’re irrelevant

Creating content that’s mostly copies of existing content

Typos, bad spelling, grammar errors

Sentences or paragraphs that never seem to end

Content that has little to no formatting, leaving just a dense chunk of text

Going crazy with links that aren’t relevant to the content at hand

Dropping lists of keywords somewhere in your page, especially if you’re hiding them with text color choices

Content that is excessively thin, especially for pages like blogs that promise substance

There are also a number of ways to get instantly deindexed by Google that go beyond content quality. Since that’s something you likely want to avoid, they’re well worth reviewing!

Google’s SEO Guide Considers Content Quality, Navigation Ease More Important Than Keyword Use

Immediately after that, they go back into quality. “Avoid writing sloppy text with many spelling and grammatical mistakes,” they suggest, as well as “awkward or poorly written content.”

5 Tips for Writing Higher Quality Content

So now you’ve heard what definitely not to do when creating content, with only a hint of what so-called “high quality content” looks like.

To steer you in the right direction, here are a few general tips that can boost the quality of all content.

“Make pages primarily for users, not for search engines.”

This rule comes directly from Google’s Webmaster Guidelines. It’s actually the very first thing they say under “Basic Principles.”

If you’re at a loss for how to connect a keyword to user needs, do a little research. Plug in the keyword yourself, and try to find questions related to it.

Edit Your Writing, and Push Yourself to Improve

Like good cake, good writing is definitely in the eye of the beholder. But at the same time, you wouldn’t bank on your cake getting top votes if all you did was use a box mix.

Some general guidelines for improving your writing include:

Read, Read, Read and Read Some More

Pay Attention to Your Audience’s Behavior Signals

What content pages get the most views? Which ones get the best responses or the most engagement in comments or on social media? Where do people tend to spend the most time?

Look to your own Google Analytics data, and try to identify patterns. People tell you what they like without ever having to say a word.

If You’re Struggling to Write Good Content, Go Back to the Basics

Also, you might put things in a certain way that makes an extremely deep or complex subject click for your audience.

Next to reading, writing down the basics is the best way to teach yourself how to craft better content.

Stop Obsessing Over Keywords and Start Writing Better

The writing’s on the wall: Google and online audiences are sick of bad content, keyword stuffing and deceptive practices aimed to help websites rank but that make readers miserable.

If you need help generating leads, please call us. We have an excellent lead generation program where we pay for all your advertising expenses and take all the risk for you. You only pay when you get results. This is a massive undertaking and understandably we’re limited in how many companies we can help at any one time. If you’re interested and find the program paused or not available, just leave your details and we’ll let you know when it re-opens.

Thanks! Click here to download the free pdf file.

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survisinc · 6 years

Text

Working with Freelancers 2018: Forging a Win-Win Relationship

According to some estimates, the number of Freelancers1 (or “Independent workers” as they are also called) in the U.S. has ballooned from 30.1 million to 40.9 million between 2011 and 2017. That’s an increase of over 35% in just 6 years…and the trend continues to grow. And the freelancing phenomena isn’t just restricted to the U.S. or Canada – it’s global. A research report shows that, between 2004 and 2013, Europe’s2 dependence on Freelancers has grown at an even faster rate – 45% - than the U.S. From Auto CAD designs of prototype drones, to recipe books, business plans and web designing, Freelancers are being used to do it all. And it’s not just mom-and-pop shops and Small and Medium Enterprises (SMEs) that are using Freelance talent. Large multinationals and Blue-Chip giants are increasingly embracing freelancing talent. The “Gig economy” is encouraging businesses, both small and large, looking to source talented individuals, to increasingly turn to Freelancers to staff their teams. However, it takes a certain kind of discipline, as an “employer”, to work with Freelancers. If you are new to the world of using Freelancers, here’s what you should know to forge a win-win freelancing partnership.

TIP: Don’t look at Freelancers as “just contractors”. Instead, to really have a fruitful, long-term relationship, structure your relationship as a partnership rather than an employment contract

Why Freelancers

Why? Because they offer the ideal balance between not wanting to ramp-up full-time headcount, while finding people with just the right skills. According to one research report3 , the ranks of Freelancers in the U.S. workforce is growing 3-times faster than the “regular” workforce. Here’s why you might want to consider supplementing your existing team with talented Freelancers:

They are relatively easy to find – if you know where to look

Most Freelancers come “pre-loaded” with the skills you need – that cuts down on your training costs

Many Freelancers bring a diverse set of other experiences (because they may have worked with your competitors or other organizations in your industry) – which further enhances the value they’ll add to your team

Since they aren’t full-time employees, it’s a great way to reduce your costs – you’ll save on HR costs like benefits and overtime

Freelancers usually come with all the tools, technologies and equipment needed to do the job – you won’t need to provide any of that, like you would for most full-time resources

It’s also a great way to manage your own margins – Freelancing contracts usually are fixed-cost undertakings. You know exactly how much it will cost you BEFORE you start a project

The best of breed Freelancers are self-managed professionals – which means you don’t have to spend inordinate amounts of time managing/micro-managing them

The best thing about using Freelancers is that you don’t need to replace your existing workforce with contractors. Instead, the best practice model is to supplement/augment full-time work forces with Freelancers, to ensure companies continue to “refresh” the skills and knowledge of their in-house teams.

TIP: To find out if Freelancers are a good idea for your business, start out by working on a few non-business-critical projects first. Once you’re comfortable with the idea of using them, you can expand your portfolio of freelancer-aided projects

Being a Great Client

If you care to do a web search, you’ll likely find dozens (if not hundreds) of articles on how to be a great Freelancer, or how to find clients as a Freelancer. However, there’s scant material on what it takes to be a good client to a Freelancer. As a business owner, you can easily go out and hire a Freelancer (we’ll tell you where to find them later in this post). But you’ll add even more value to your relationships if you can effectively manage your Freelancer relationships to produce that win-win outcome you (and your Freelancing partners) are looking for. The following tips are meant to help business owners, who plan to use Freelancers, become better clients:

a) Starting the search: If you are new to working with Freelancers, you’re probably wondering: Where do I start? Well, start by going where Freelancers congregate – online! Your best bet would be to start your search at freelancing platforms like UpWork.Com, Freelancer.com or TextBroker.Com. Here are some things to watch out for when choosing where to find Freelancers:

Look for a platform that’s been around for more than a year or two

Make sure they offer freelancing services in line with what you need – hourly, fixed-rate or hybrid of the two

Check out the platform to ensure they offer trustworthy payment modes – secure banking, credible 3rd-party transfers (PayPal)

Find out if they offer Escrow payments to safeguard you against “fly by night” Freelancers

Make sure the site rates and ranks their Freelancers, so you can choose the best-of-best amongst them

TIP: It might be a good idea to work with more than one freelancing platform. Be mindful though that many Freelancers are also members of multiple platforms. You need to consider that when putting out Job Descriptions on multiple sites

b) Making your needs known: You really can’t be a good client if you don’t tell your Freelancer what it is that you need them to do for you. The Job Description is the vehicle through which you achieve that. To make sure your needs are known, ensure you cover the following:

WHO: Be as specific as you can about the skills and experience you want in the Freelancer you are looking to hire

WHAT: Provide a detailed description of job that you want performed. If the task is environment-specific (Policies and Procedures manual for the Health Care industry; Web development supporting CSS3; Macros for Excel 2016, ECMAScript 2017), make sure you spell that out in your Job Description

HOW: Deliverables must be provided to you in a certain form, so you need to convey that. If it’s a Microsoft Word 2010+ document you are expecting – say so. If you also want a PDF and Txt format, make that known

WHY: Many prospective employers of freelance talent think that the “Why” is unimportant. Not true! Sometimes, if you mention why you need a particular task done, and what you intend to use the deliverable for, you’ll be surprised at how much “free advice” a Freelancer can give you about alternate solutions. Some of that feedback can not only be creative, but it might even be a cheaper alternate to what you are proposing

TIP: To find the best Freelancers and attract high-quality responses to your Job Ads, keep your postings short and succinct. Most platforms allow you to provide backup documentation that contains the details of your requirements

c) Workflow: Since most Freelancers will work remotely, it is good practice (at least initially) to enforce a specific work flow. For instance:

If this is a project to produce some technical documentation, you may first wish to validate if they understood what you require of them. You could therefore insist upon a workflow as follows: Bullet-points before outlines; Outlines before Drafts; Drafts before final

Most Freelancers are open to redoing work that the client feels requires some improvement. However, it’s always good practice to establish the number of edits/revisions expected at the outset

You also need to discuss how you wish references and attributions dealt with. In most instances, Freelancers will include references to their research in a way that they do with other clients – only to be told such form isn’t acceptable. A good client will however spell that out in advance: End Notes or Footnotes. In-text links, or links as comments etc.

If your freelancer-provided deliverables include images and graphics, you need to spell out what types of graphics are acceptable (Freeware? Creative Commons Images? Self Created?). A good client will also provide guidelines on graphics use: Format (JPEG, PNG, BMP etc.), Resolution, and location in the deliverable

Rules around document sharing, file naming and common folders (on cloud or shared drives) should also be agreed in advance

Once your relationship is cemented, many of these workflow restrictions may be relaxed. By then, hopefully, your Freelancers will know exactly how you work, and will be finely attuned to delivering to your expectations.

d) Managing expectations: Clients often “assume” that their relationship with the Freelancer is temporary and contractual in nature. However, many longer-term Freelance relationships evolve into more permanent employment opportunities. A good client leaves no doubt what his/her expectations about the working relationship are.

Make sure prospective applicants know exactly what they are getting into – an hourly or fixed-fee contract, with specific deliverables. There should be no confusion about them being part-time or short-term employees – if that’s not what your expectations are. You might have to deal with too many legal challenges if that misconception arises!

TIP: If you plan on making regular/extended use of Freelancers, it might be a good idea to let them know what you expect in terms of commitments from them – Days per week? Hours per day? Number of deliverables per month?

e) Laying down the rules: Make sure you specify timelines, quality parameters, consequences for plagiarism and copyright infringements.

If you plan on using online plagiarism checkers (CopyScape, quetext, Plagiarisma), make sure they know about it, and know which tools they need to build their content to satisfy

Not all content validation tools work to the same set of rules. Make sure you lay down the law about what score is acceptable, and what is unacceptable (90%, 100%, 10 errors/flags per 10,000 words)

If you use SEO scoring tools, like those available at Moz or Yoast, to check for content – make sure they know about it upfront

A good client never ambushes his/her Freelance partners with rules and tools after the fact. Making everyone aware of the rules in advance, ensures that Freelancers don’t unnecessarily spend (unpaid) time and effort re-tooling their deliverables. It also ensures that clients get high-quality deliverables the first time!

TIP: Specifying the rules of the game in advance might result in some “push back” from Freelancers used to working in certain ways. However, it helps them understand what you will be looking for at the outset. That’s a key ingredient for a win-win relationship

f) Communication protocols: Good clients don’t just assume a Freelancer will communicate in line with “what’s expected”. What your version of reasonable communication might be, could be vastly different from what the Freelancer practices with his/her other clients.

Make Freelancers understand how you wish to communicate (email, text, Skype, phone calls, Messenger etc.)

Let them know when they should be available (Pacific Time, Eastern Standard, Mountain Time, GMT), and for what duration

Don’t provide ambiguous response time guidelines – be very clear: Don’t say “at your earliest”, say instead “Within the next 4 hours”

Half the challenges of working with freelancing professionals come from lack of/poor communication. To be a good client, you must ensure you have flexible, but clearly defined, communication protocols in place.

g) Penalties: To be a good client, you have to empathize with your Freelancer – making allowances for occasional errors and omissions. However, if you intend to penalize a Freelancer for any mistakes or lapses, you need to make sure they understand the exact nature of such penalties:

Deducting payment from the agreed-upon fee

Withholding payment for longer duration, until the errors/omissions have been addressed

Demanding future rate discounts, on follow-up assignments, for less than expected quality delivered

If penalties are brought up subsequent to a deliverable being provided, Freelancers are apt to believe that you, as their client, are trying to short-change them. A good client will never want to leave that impression.

TIP: Beware – if you haven’t discussed penalties in advance, and try to withhold payment in the absence of such discussions, Freelancers could initiate arbitration procedures (which some platforms provide for) to recover amounts withheld

h) Payment terms: One of the biggest points of contention, between client and freelancers, is payment. Being a good client often means paying what the Freelancer is worth. However, “worth” is often subjective, and could get lost in the muddle of negotiations. As a good client:

Make sure the rate is clearly defined

Be sure everyone understands which currency payment is being proposed (US dollar Vs Canadian dollar, or Euros, Bitcoin Vs eWallet)

Ensure the terms of the engagement, hourly, deliverable-based, installment-based, are understood

Clearly outline payment schedules

Agree to payment modes that are accessible to the Freelancer (PayPal Vs Paydirekt; or Direct bank transfers Vs Monegram)

Clarify who will pay money transfer/payment platform fees

TIP: A word of caution: Many freelancing platforms do not allow/encourage payments being made or received outside of their forums (they usually receive a fee from Freelancers, Clients and Financial institutions). A good client will never encourage/force Freelancers to break the rules.

i) Feedback and references: Every Freelancer that you end up working with, covets one thing: Great references and feedback from clients. And they will do everything possible to ensure you, as their client, provide them such feedback. It is therefore in your best interest to use that “craving” to your advantage.

Make sure upfront, that Freelancers know exactly what your standards of “client satisfaction” are, so that they can strive throughout the engagement to meet (or even exceed!) them. It would be unfair to grade/rate Freelancers after-the-fact, if they don’t know what the grading scheme is at the outset of a project.

Conversely, a good client will be mindful of the overall impression he/she leaves with the Freelancer. Some freelancing platforms also provide freelancers the opportunity to rate their client. If you wish to remain a client in good standing on that platform, it is therefore in your interest to make sure you receive good feedback and references from your freelancers.

j) Collaboration tools: Even though you may be working through a freelancing platform, that doesn’t mean that you’ll have all the tools built-in to coordinate, cooperate and manage your Freelancers. You might more effectively empower your freelancing team by using other 3rd-party (mostly FREE) collaboration tools, including:

Skype – for voice and video calls, group meetings, chat sessions

Google’s G-Suite – to collaborate on creating document, spreadsheet and presentations, as well as building central repositories (cloud-drives) for project deliverables

Dropbox – for storing, sharing and exchanging documents, videos and other large-format digital files

Scribblar – to brainstorm (whiteboard-style) with a geographically dispersed team

Trello – to manage multi-team task lists and assign individual tasks to a team of Freelancers

TIP: Before you offer to use any of these tools, it’s important to check if the freelancing platform you are using has any rules against such usage. Some platforms have native features in place, and they may penalize their users for making use of 3rd-party tools.

Most importantly though, as part of being a great client, you should check with the Freelancer if he/she is comfortable using such tools. Many freelancers do not like to download tools, or to share personal details required when installing many of the tools mentioned.

Making Freelancing Work

As someone considering working with them, these few tips will hopefully put you on the path to forging win-win relationships with Freelancers. It all comes down to you realizing the need to create value (for yourself) through them. And to do that, you need to empower them with everything they need to succeed.

According to a recent survey4 , Freelancers know exactly what it is that they are looking for in a “good” client. They want someone that:

Values their work (97% respondents)

Allows them freedom to control how they work (95%); and

Allows them to control their schedule (94%)

If you keep the guidelines provided in this blog in mind, you too could become a client-of-choice for all Freelancers you work with.

[1] https://www.forbes.com/sites/elainepofeldt/2018/02/24/why-big-company-freelancing-may-soon-get-a-lot-easier/2/#719a820f613e

[2] https://magazine.startus.cc/freelancers-startups-changing-workforce/

[3] http://spendmatters.com/2018/03/29/enterprises-and-their-freelancers-what-does-upworks-recent-study-tell-us/

[4] https://www.forbes.com/sites/elainepofeldt/2018/02/24/why-big-company-freelancing-may-soon-get-a-lot-easier/2/#719a820f613e

from Survis Posts https://survis.com/posts/working-with-freelancers-2018-forging-a-win-win-relationship

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