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dangalante · 6 years

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Ways to Improve Marketing in the EdTech & E-Learning Space

EdTech and E-Learning companies are doing great work. However, I have identified a gap in their marketing strategy that could leave them vulnerable to competitors. None and in some cases very few of the people in the Marketing function of the organization were former Teachers. You can do a search on LinkedIn to verify this.

I acknowledge that EdTech and E-Learning has former Teachers in the Sales and PD functions.

Why it is not Good enough to just place Teachers in Sales

Sales teams have to use consistent company messaging when presenting products to prospects and customers. Also, PD teams are not skilled at Sales and objection handling.

Market Research /SWOT

One Company, a major competitor of all of the others in the space, has Teachers working in every Marketing function which is an edge they can use against the company in a “we were Teachers once” Marketing campaign.

Teachers need to be in the Marketing function of the organization because they are the practitioners who can make the product messaging more credible and compelling. This new improved messaging will help build connection with the buyer because the buyer sees a Teacher-to-Teacher connection.

Our Teacher’s, Students & School administrators deserve better resources that are constructed by former Teachers at every level.

Why Hire Teacher practice experts in Marketing?

They are the customers and understand the pain points better than any market research -should be in leadership roles

Healthcare does this with Doctors, Dentists

Tech does this with programmers and engineers.

Why not EdTech!

Additional Teacher Skill sets that will be useful in Marketing

Can increase Sales because they are the customer and understand the pain points because they have experienced them in the job

understands how people learn

skilled at tailoring content for understanding based on learning needs

Today’s marketing is about educating customer and earning the right to market to them as teachers can educate customers

This is the best market research/ buyer persona there is!

My Unique Value Proposition to EdTech and E-Learning Companies

I would be an excellent fit for a Marketing role due to the following:

Teacher Practice expert with 6+ years of experience (SPED & GEN ED, part time, Adult ED and full-time experience)

Former Outside Sales Rep which allows me to create messaging to preemptively stop most sales objections

Can help with Sales Enablement/coaching/go on selected sales calls to improve the sales process

Experienced EdTech Marketer

Can build a better talent brand by building out your career site with employee stories

Create and establish new markets along with helping to create new product offerings that complement existing ones

Experienced online audience builder

I have built up a large audience with 19, 000+ followers on WordPress

24,000+ followers on LinkedIn along with a following of 3,900+ on an EdTech Twitter handle @NYEDTechTeacher

Understand the customer behavior and pain points of Teachers and Principals

Support I need from EdTech & E-Learning Companies

I am asking EdTech and E-Learning companies for the opportunity to come on-site to speak about my qualifications. This will help me demonstrate how I can help them improve the learning experience of our students.

Support I need from Teachers, Principals, and Superintendents

Teachers, Principals, and Superintendents, comment below about the improvements you would like to see from EdTech & E-Learning companies. Please share this article and ask for change. I can’t do it alone. If I can join the Marketing function, I will help to improve EdTech and E-Learning to help the learner of tomorrow.

It is all about making our students lives better.

Thank you in advance for your help.

Here are the slides.

Steps EdTech/E-Learning can Take to Improve Learning for Teachers & Students

from

Dan Galante

Additional EdTech and E-Learning Resources

How to Customize Presentations & content to Buyer learning Styles

from

Dan Galante

https://www.linkedin.com/pulse/edtechs-guide-marketing-growth-dan-galante

https://www.linkedin.com/pulse/how-edtech-can-gain-market-share-teacher-tomorrow-dan-galante-cmo

https://www.linkedin.com/pulse/how-edteche-learning-can-improve-learning-teachers-students-galante

https://www.linkedin.com/pulse/ways-optimize-presentations-content-buyer-learning-styles-dan-galante

https://www.linkedin.com/pulse/how-tech-disrupting-education-dan-galante

About the Author

Dan is passionate about using Marketing to help businesses drive sales. HubSpot Certified in Inbound Marketing, Dan has worked on various marketing assignments including Start Ups, a Political Campaign anda Digital Marketing Conference.

Prior to teaching, Dan served customers as an Outside Sales & Marketing Rep in NYC. In this role, he taught and trained Dentists on the company’s products & services using a consultative selling approach combined with direct marketing. He also supported the company’s marketing efforts at industry trade shows.

He writes and publishes a business blog on the topics of Sales, Marketing and Social Media entitled Sales, Marketing & Social Media Today; which has grown to 24,000+ followers on LinkedIn and 19,000+ on WordPress.

Dan is seeking a full-time marketing role in EdTech Marketing. He is willing to create and build out the Marketing function of your organization if it does not exist. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at [email protected] to set up interviews.

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leannapearson · 4 years

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Just some LIGHT reading! I’ve been hard at work anchoring knowledge, developing theory and becoming informed. #blackbooksmatter #blackbookstagram #edpolicy #education #blacklivesmatter #blackhistory #knowledge #leadership #roadtoedd #roadtodoctorate #doctorate #eddstudent #howarduniversity #abolitionist #africanamerican https://www.instagram.com/p/CG1SiJ4ATIm/?igshid=11iueax5dtzhz

#blackbooksmatter #blackbookstagram #edpolicy #education #blacklivesmatter #blackhistory #knowledge #leadership #roadtoedd #roadtodoctorate #doctorate #eddstudent #howarduniversity #abolitionist #africanamerican

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wyprawykojota · 5 years

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Propaganda. Wszędzie. Od ulotek po banery wielości 20 piętrowych bloków. Wszędzie Partia wszędzie wolność... Wszędzie bieda... #kojotpochinsku #policy #monetarypolicy #noskinpolicy #modestyisthebestpolicy #clearbagpolicy #policyinchina #policychangeforchina #drugpolicyreform #socialpolicy #cancellationpolicy #healthpolicy #insurancepolicy #policyandchange #privacypolicy #chinapolicy #firearmspolicycoalition #edpolicy #policymaking #policymakers #policydebate #foreignpolicy #youthpolicy #immigrationpolicy #opendoorpolicy (w: Dongguan, Guangdong) https://www.instagram.com/p/By5RUSlhx-S/?igshid=n8jhmoinwri1

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kev2cent · 5 years

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Invest in kids, not cages!⠀ In recent weeks, the mayor, district attorney, police force, and juvenile court judges have all announced policies that will lead to more children being arrested and jailed. TOMORROW, community members and advocates will rally in opposition to this “lock ‘em up” approach and call on city leaders to invest in supporting children inside and outside the justice system instead.⠀ #OrleansPublicEducationNetwork #NOLA #NewOrleans #nolaed #equity #education #justice #educationaljustice #policy #advocacy #LAed #community #data #edpolicy #EdLeadership #teacher #educator #teacheractivist #systemic #systematic #systems (at New Orleans City Hall) https://www.instagram.com/p/ByWkGx9lcAN/?igshid=q1eizacikos0

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stayhomeandlearnyoutube · 3 years

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Tricky Fun Math Riddle - Only for Smart Kids

#blendedlearning commoncore competencyed curriculum deeperlearning digln earlyed edapp eddata edleaders edpolicy edtech education elearning h

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drfreddybaby · 7 years

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Education’s Strides in Global Competition in the USA: VAPA/Ed-Tech & Politics

Technology is essential to every business whether one admits it or not. We deal with technology every single day throughout most of our daily activities. Technology either impacts us or affects us throughout our daily activities and has made advancements in society. If we are to continue to be world leaders while competing in today’s business world it is imperative that we give our students all the opportunities and options available by providing each one of them with their own one-to-one computer/educational technology program, e-textbooks, on-line courses, home internet network systems, and the information systems to provide them with equitable educational environments and products at school and, if possible, at home. As a system engineer (educational administrator), I am always looking for ways to hold everyone accountable to what our mission/vision is. Following is a quick list.

We need to do needs assessments in order to both qualitatively and quantitatively determine what our needs are. Regardless of where a school district may be, both physical and educational factors need to be quantified for assessing our power sources, energy needs, specific personal and professional development programs, student access and cost, building security and insurance, maintenance and warranties, software and hardware, personnel and personal firmware, background knowledge and the institutionalization of the technology. Prior to the needs assessment an introductory session is to be offered to those to be surveyed regarding the reason for the survey and for the surveyor to gather data from them in order to better prepare a more focused tool. This is the time when we assess the resources available to us and glean those sources of information. This is also the time when we rank those resources because the information is overwhelming. What I am afraid of may already be happening. Following is an example.

During the turbulent 60’s property taxes were cut to 1% drastically curtailing social services including education. VAPA and other non-essentials were greatly diminished, electives were reduced and ultimately restricted, and athletics programs were eventually decreased. However, even during the 20th century, our spending in education was investing in the highest per capita income any middle class society would enjoy- and yet we failed to see the changes in the horizon especially when failing to teach our students the virtues of politics and economics but we did have a comprehensive education system. It was our century and our human capital century that encouraged economic growth. The contemporary problem and the current solution is people: people that are not illiterate and thereby ignorant/uninformed of current issues, legislation, and public policies but educated – meaning fearless, clear of mind, understanding the consequences of power, and with the ability to live virtuously and leave behind a virtual legacy. Our democracy demands an informed, literate and educated society. That culture now includes technology. We must learn from the past to understand the present by understanding that all decisions carry outcomes usually at the expense of someone or something else. Our great manifest destiny policy and our more recent historical excursions into foreign policies had moments of freedom, liberty, democracy, and significant changes in international and national borders. Today we understand that the future can be altered and changed, and the understanding is that these political borders may no longer be valid by modern and futuristic patterns and trends except to better serve those less fortunate through an orderly, decentralized, open, transparent, just and forgiving form of government. Discrimination, prejudice, gender bias, illiteracy, poverty, unemployment and closed systems are yesterday’s norms. We must continue our investments in education.

The ability to think is singularly the most important concept we can teach our students. Reading is thinking. Reading is not decoding[1] but the ability to cognitively comprehend and understand the printed material whether it is a graph, picture, letters, symbols or a movie, ballet, opera, symphony, Picasso painting, conversation, and the ability to distinguish between fact/fiction/opinion. Can you read music, can you read into the dialogue, can you read the headlines, can you read into what the politician is saying, can you read the NYSE, can you read Tagalog? Clearly, there are deeply rooted social, psychological, and cultural factors that explain why significant portions of the population don’t see the apparently obvious connection between education and economic well-being. (Daniel Gross) VAPA and technology go hand-in-hand. Technology is driving the arts and the arts are driving technology. From architecture to zero, micro to macro, finite and infinite, both technology and the arts are vital to the survival of our educational system. Yet, yesterday I actually saw a student writing with a pencil, a teacher writing on a chalkboard or whiteboard, a student opening a textbook and grabbing a binder from his backpack. Now, I can clearly see students opening their laptops to a webpage, using smart boards and e-means to communicate, and sending homework to the cloud.

[1] An example would be the ability to decode Tagalog but the inability to comprehend the meaning thereby illiteracy.

#education #school #publicschool #charterschool #teaching #learning #teachers #policy #visual and performing arts #technology #edpolicy

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powerofhumanity · 4 years

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Power of Higher Education

I told myself I was done with higher education institutions once I earned my Bachelor’s degree; I really wanted to be.

As an independent college student, I was fortunate enough to complete my undergraduate education at St. John’s University with “only” about $14,000 in student debt. Considering tuition was around $60,000 a year, not too terrible. I earned enough in scholarships, grants, and work-study funds to cover everything but food and housing, go figure. I was truly blessed to have a high school counselor, G.M., who not only saw my potential, she made sure I was able to secure my place in the world of higher education so I could see where that potential would take me.

G.M. worked tirelessly to vet scholarship applications I qualified for and ultimately found an incredible organization making its own special impact towards the betterment of the world by assisting society’s “undesirables”, the homeless, the under-resourced, and the misguided youth of the Long Island area.

My time at STJ was necessary. It took about two years of seeing other black students (my K-12 schools were in predominantly white communities) on campus embracing their blackness before I was finally able to convince myself it was unnecessary to constantly straighten my hair, an aspect of my appearance I can control sans surgery, for those who may find my natural curls “offensive”. I was beginning to understand that I have what I have and to make it work for me rather than society.

STJ as an institution allowed me the space to explore my independence and to begin to grow as an individual. It was in a Queens classroom where I realized my interests and potential was leading me to be an elementary educator.

Unfortunately, I had already declared a major and my practical side told me if I was really meant to teach, I would pursue the degree at a later date once I reduced the balance of my undergrad loans to the mid-thousands. Are you laughing, too?

Fast-forward to working as a private daycare worker, daycare substitute in various Boston centers, and eventually a City Year Boston corps member which led me to my position as a first-grade teacher. I held the role for three years, finally attending grad school to secure my master’s in education.

My first year went well and as the months turned into year 2 and 3, my sense of “I can do better for my students” grew. I wanted to learn to effectively differentiate content and to provide resources families would be excited to use to support their child. After failing student-teaching practicum requirement with my own students, I left my classroom in order to complete the final year of my program at BU.

When you pay for a service, you should receive it in the highest quality it can be delivered. That’s why customer service exists.

I enrolled at BU because they matched the education award I earned from City Year service, covering the majority of my first year costs which is uncommon as graduates receive virtually no aid. Finances influence many of my decisions (see above) and BU is supposed to have a reputable education program. A master’s degree to me is a necessary evil as it helped me fulfill requirements to become licensed.

I was so excited to earn a master’s degree I enrolled in a summer course. My fervor for this degree quickly dissipated to me surviving the program. My courses mainly added to my anxiety rather than deepening my content-knowledge. My second year (’17-’18) was the worst year by far.

2016-2017: Year one of teaching reminded me that not everyone in education is there to serve the students. I struggled to piece together best practices from last year’s classroom observations and limited teaching opportunities as an associate. I taught full time and attended class full-time completing the year with an impressive GPA.

2017-2018: Year two, I only went to school part-time. With no tuition reimbursement program, my employer deducted pay for all of my early departures rather than finding some way to allocate my two years of unused sick leave towards the time I needed to commute to class. I argue that leaving work early to attend class due to being sick of the overhanging sense that I could provide stronger instruction which would encourage my students to reach their full potential in the time they are with me could be counted as absence due to illness.

Depression and anxiety won that year. My job had a lot of sessions around identity and then refused to acknowledge mine in the simplest of forms. I struggled to maintain a behavior system I didn’t believe in. One student had behavioral issues that were at times dangerous to others; with non-existent bathroom coverage I knew I had an interesting year ahead. My student would draw pictures of their favorite animals or them hanging out with their mom then throw something at me as I try to speak to them about a problem they’re experiencing. Tired of losing money for furthering my education, I signed up for an online course at BU and a science course at UMass Boston so I could affordably make progress on my degree. I planned and BU laughed. My depression made it difficult to balance work and degree responsibilities. I was more concerned about the never-ending behavior meetings and ensuring all my students felt safe despite the choices an individual made. My students understood everyone needs different things and when there was a meltdown they knew I would keep them safe and they could focus on their learning/playing. My online studies fell to the wayside as I had no healthy coping skills and no meaningful support. I was perfectly fine being a medium-functioning depressive (high-functioning in undergrad) and knew I would never reveal my mental health issues to HR. BU ended up advising I take a leave of absence, I’m unfamiliar with the term and aggravated I can’t just turn in my work late. I was transparent with BU thinking like UMass, the professor would be understanding. I was wrong. The amount of time it took to stop pleading that I be allowed to turn in late work because “they don’t think it would be manageable for me” and to reach the appropriate individuals to get to a final no meant I missed a reimbursement deadline. Now I’m out about $7000 for a semester because the Psych department does not waive the fee for part-time students seeking services for an in-house form requirement.

2018-2019: I clearly remember the incessant calls from a Boston University extension, requesting I consider donating to some fund as well as conversations with Jack from BU’s collections department on how and when to settle my bill so my account doesn’t go to collections. I am provided no sense of closure on the refund request and ultimately let it slip from my mind as it enrages me that I was denied the opportunity to earn a grade when I paid to be educated that semester. As I’m on leave, I focus my third year in first grade on using the after-school space as a way to get to know my students better (I had led the after-school program in ‘15-’16 and wanted to establish myself as a classroom teacher my first two years). After prepping my room for the next day, students would teach me the newest dance/game or see if they could help out in my room with things like sharpening pencils.

At this point it has been almost a year since I was forced to go on leave and I have to start the reinstatement process where I convince the school I’m ready and able to finish the program. I never wanted to go on leave so this stirs up a bunch of negative feelings. I’m reinstated of course and prepare to finally finish my degree.

Fall 2019: The fall semester I don’t even remember. It was independent study for social studies methods and a waste of my time and extra money as this was the course I had to withdraw from. I had the same professor who didn’t seem to remember advising me to give up on trying to make up assignments for the other course (I’m the only one with my first name at this institution). I did a lot less work this time around than I would have by making up my work in Spr ‘18 and received an A. I would have been much happier earning a C/high B for $7000.

Spring 2020: Once I felt comfortable that I was actually graduating I thought I would tie up loose ends and make sure I didn’t miss a notification. The refund request is supposedly a 4-6 week process. Mine began in 2018 and I have to follow up in June 2020 since there is no clear resolution; no rejection of my request with rationale of why I am in debt with no positive impact on my education and/or well-being and no approval with a refund.

Since completing my program I have attended numerous free webinars as well as summits focusing on the typical content areas plus science, anti-racist curriculum design, and teaching virtually in anticipation of the upcoming school year. I have learned exponentially more in a month of webinars than I did my 3 years of active enrollment at Boston University.

This post was drafted at the beginning of the second attempt of my refund request process (6.6, 6.24, and 6.30.2020). I have yet to hear the results which should come this week if they adhere to their guidelines this time around. If the committee looks at my case and sees me as an individual and not a number as my therapist stated, I get a return of my funds and I will at least be able to replenish the savings account I had to deplete to fund this educational endeavor. Within a year or so, I will buy a property to finally begin generating wealth for my future family because if not me, then who?

#boston university #edpolicy #mental heath support #blackwealth

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