@calango Outercraft is a global design agency that specializes in hardware products. They have worked with Hermès, decathlon, Rip Curl and many more. • Their logo consists of geometric typography in an almost rectangular frame. In order to bring it to life we took on a modular approach where the type and the frame got animated separately in various ways. This allowed us to try out many combinations in order to land on the perfect fit for the brand. Both the typography and the frame where animated in 2D to visualize the concept/design aspect of Outercraft and in 3D to underline the tactility of their projects. • Client → @outercraft • #brandsinmotion #brand #identity #brandidentity #branding #kinetictypography #kinetictype #logoanimation https://www.instagram.com/p/CoWOlCDS5zY/?igshid=NGJjMDIxMWI=
These 'Beach Animals' were created by Theo Jansen as a fusion of art and engineering. The kinetic structures walk on their own and get all their energy from the wind.
October is two black cats exist Who come to haunt in nightmares and dreams full of joy. And the question that became the refrain of sadness during the pandemic “who else is the black cat!!”
@daniel_maarleveld Identity made for Crafts Academy, the talent program for @craftscouncilnederland Crafts Council Nederland contributes to the development of crafts and the creative crafts culture in the Netherlands. I have the pleasure of working with them since 2012. Go check out their great work. Every identity I make has to move ;) but can’t wait to test these letters in print as well. . . #typographyinspired #motionlovers #type01 #goodtype #illustration #lettering #Design #graphicdesign #typography #typetopia #thedailytype #kinetictype #typography #typedesign #typeface#showusyourtype #typedesign https://www.instagram.com/p/CpyJo5ohHMd/?igshid=NGJjMDIxMWI=
This week I was inspired to dig deeper into a couple of different topics as the lecture was content heavy and quite engaging exploring design in the 20th century.
One of the men who caught my attention was Saul Bass and his kinetic movie introduction credits. Being one of the first people to incorporate movement into the first minutes of the film, he quickly gathered followers and movie/art enthusiasts. His work included Otto Preminger's The Man with the Golden Arm (1955), Alfred Hitchcock’s North by Northwest (1959), Vertigo (1958), working with John Whitney, and Psycho (1960), Goodfellas (1990), Cape Fear (1991), The Age of Innocence (1993) and Casino (1995), and others.
Using interacting shapes and type Bass would "try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story". His unique and innovative style allowed him to continue work for over 40 years and opening up a completely new medium for exploration by himself, his audience and clients, and other designers.
What hooked me even more into his story and contribution was hearing about an interview in which when asked how he came up with the kinetic type and shapes moving in time, he explained with the question of “why not make it move?”. This fascinating confidence and relaxed behaviour just further prove the success of his experimentation with design.
Experimental design in history has led to what design is today, and even though it has a loose definition, design may be considered as experimental innovation in the arts, effectiveness of products, advertisement and other similar aspects.