Look what my supermarket has now!
And it’s actually really delicious! Much better than other Japanese soy meats I’ve tried. It makes a great meat sauce. I’m delighted, I can’t wait to try it in other recipes!
It does need more oil than meat would (because it doesn’t create its own fat) and it takes longer to brown and crumble, but you can get a really nice crisp on it. It also sticks to the pan but nothing you can’t fix by deglazing with vodka before adding the tomato.
The taste is like chicken—a little milder but juicy and not bland. The texture is decently meat-like too. Also, I made the pasta from scratch (sourdough discard!) and grew the oregano for the sauce, so I just want to brag about that. It must mean that I’m smart and good.
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I have to say that I think the is the first eggplant recipe of the season to truly do it justice, one I would from here on out happily make again and again. Remus and I halved this to make two sandwiches, with a third on the side for him using real bacon breaded in our leftovers, and served with a side of some yummy Spanish gazpacho.
This was a super quick dinner that really only involved some brief breading and frying and then basic sandwich assembly. It was so easy that, had we had more eggplant, I would have honestly suggested we make more, as it really was that good, even by itself. I’ll also add that the harissa mayo proportions make a lot, so might fractionalize that down in the future.
Overall, this provided some surprisingly incredible flavor — I really didn’t think eggplant could taste that much like bacon. Both of us were huge fans of this, so don’t be surprised if this pops back up on the blog before eggplant season is over.
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U.S.: The Big Bet on Meat Alternatives Fails!
— By Katherine Fung | June 11, 2023 | Newsweek
Meat substitutes are not as affordable as real meat and not similar enough in taste, so many consumers cannot justify spending money on plant-based products in order to help the planet. Newsweek Photo Illustration; Source Photo From iStock Getty
Shares of meat alternatives soared when Beyond Meat, the California-based producer that's come to epitomize the sector, went public four years ago. But a fall in stock prices suggests that venture capital's appetite for such investments may have gotten ahead of market realities.
Concerns about the meat industry's environmental impact and carbon footprint have helped popularized plant-based substitutes in recent years. Market shares show that investors rushed toward the new food trend, but new data suggests that their eyes may have been bigger than consumers' stomachs.
While Beyond Meat was worth more than $14 billion in 2019, it was valued at $827.24 million as of Friday. Its shares have fallen about 95 percent over the past four years.
Daniel Sumner, an agricultural economics professor at the University of California, Davis, told Newsweek that this often happens with innovative alternatives to conventional products.
"Sometimes the market expands enough to justify early investment. Often the early investments do not pan out either because that market segment never takes off and sometimes because early entrants are overtaken," Sumner said.
The reason why there are early returns on these investments is because the risks are large and speculative, he said.
These types of investment cycles are not new to the agricultural and food markets, but meat alternatives have been widely covered in the media because they are part of the larger conversation about climate change and food insecurity.
Agriculture is responsible for 80 percent of water consumption in the country, according to the U.S. Department of Agriculture. Meat also has a much higher water footprint than vegetables. For example, a single pound of beef takes 1,800 gallons of water to produce.
Comparably, a Beyond Burger uses 99 percent less water than beef does.
"Americans eat about 3 burgers each week, but if they switched just one of these beef burgers to a Beyond Burger for a year, it would be like taking 12 million cars off the road for an entire year," the company wrote in a 2019 blog post.
And because the world's most food-insecure populations are most at risk of suffering from climate-related events, plant-based alternatives have been applauded as an effective response to global hunger. A 2013 analysis from the University of Minnesota's Institute of the Environment found that if existing cropland was used to feed people directly instead of feeding animals before human consumption, 4 billion more people would be fed.
But existing meat substitutes are not as affordable as real meat and not similar enough in taste. And they have not been proven to be healthier than real meat. So many consumers cannot justify spending money on plant-based products in order to help the planet.
David Katz, the founding director of Yale University's Yale-Griffin Prevention Research Center, said that plant-based meat products like Beyond Meat are not nutritional alternatives to routine plant foods, like beans or lentils, which provide enough nutritional value on their own. The problem is that the messaging surrounding these meat alternatives has been pitched exactly that way.
"These products might have been recognized at the start as an invitation to those currently eating a lot of meat and disinclined to give it up, to have their beef and not eat it too," he told Newsweek.
"Plant-based meats were likely oversold by proponents and over-berated by opponents, giving us the roller-coaster ride to date," Katz said. "Had the nuance of this innovation been respected from the start, initial market values might have been lower but the overall state of the market would be much better now."
While stock performance shows that existing meat alternatives like Beyond Meat may not be enough to switch consumers off of meat, experts are hopeful that substitutes grown from animal stem cells, without using animals themselves, will be more successful.
Early studies suggest that the prices of these alternatives would be more cost-effective, but with no commercial products on the market yet, there is no market data to indicate if this is so.
"Some innovation may really shake up the future of food, and others are likely to fade away," Sumner said. "It is very hard to be confident that we know how to pick the winners."
Although he doesn't know what will happen next for the sector, Katz said he hopes new alternatives become more appealing to meat lovers so the substitutes can effectively "reduce the prevailing environmental footprint of our diets and the wanton cruelty to our fellow creatures underlying the typical, modern diet."
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I realized I’d never posted about my other favorite Japanese fake meat!
Yes, it's taco meat! From the same line as this Korean BBQ, but much, much tastier. I can't say how happy it made me to have a ready-made taco filling just...... available. There. At the store. (Taco rice, sure, but let's be real; that's usually just bolognese in drag.)
Unfortunately, because this is Japan, (1) it doesn't really match any standard taco flavor you're familiar with (a little sweet and apple-y), (2) it contains PORK and FISH extract, so while it is better for the environment, it's not, you know, the goal, and (3) it's available only sporadically. Sigh.
For a while I was buying 2 packs every time I shopped at Seiyu, but it's been a while since I've seen it—just look at the expy date. Maybe I was the only one buying it... I hope it's not gone forever!
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This got shortlisted because it calls for broccoli to serve, which, if you haven’t been following the blog recently, is currently in season here in the UK. I thought these sounded fun and flavorful, somewhere between falafel and the traditional meatball, but with an Asian-inspired twist.
Remus and I made these in full pretty much exactly, though I did almost forget to sauté the black beans. We ended up not needing any extra quinoa, as the texture here turned out absolutely flawless; each meatball held its shape beautifully, but the dough wasn’t at all overly sticky or difficult to work with. I’ve made all kinds of things like this, but nothing ever this easy to handle.
I think we ended up with 18 or 19 meatballs, so just slightly more than the recipe called for. 30 minutes was the perfect oven time, and then we were ready to serve.
Remus made brown rice for his bowl, while I had a prepackaged thing of cauliflower rice out of my freezer. Like I hinted before, we steamed a whole head of fresh broccoli and then absolutely doused everything in storebought teriyaki sauce.
I have to say, these were so, so yummy and satisfying; they had a great texture and great flavor and really suited the bowl ingredients we served them with. They are a little time intensive, but you could easily make them in big batches for freezing or refrigerating. But the recipe as written is well worth it, and one I’d highly recommend. Minimalist Baker does it again!
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