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squideo · 11 months

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Advert Alchemy: Thinkbox’s Trick

In this series, Squideo has examined the best ways to turn advertising content into gold. Now that we’ve broken down the eight key ingredients, it’s time to dive deep into some examples of stellar advertising. This week, the advert in question was picked by Squideo’s Video Producer, Lesley Ovington.

When asked why this Thinkbox advert had become her favourite, Lesley said: “I love the entire series with Harvey because it’s so funny. I also had a Jack Russell Terrier growing up, and these adverts always reminded me of him. The entire series is great but the first one, Every Home Needs a Harvey, remains the best.”

101 Thinkbox

Thinkbox is unlike other companies analysed in this series, as it’s a marketing body for commercial television in the United Kingdom. Since 2005, Thinkbox has existed to manage the advertising for British TV channels and help businesses marketing on these networks meet their marketing objectives.

It’s shareholders are four major UK television networks: Channel 4, ITV, Sky Media and UKTV. As the trade body for these hugely popular networks, Thinkbox has needed to think outside the box when enticing businesses to advertise. All of these channels have hugely successful shows linked to them, and the advertising produced by Thinkbox had to match the creative energy of its shareholders.

Raining Cats and Thinkbox

Made with Red Brick Road, the advertising agency behind the iconic ‘Every Little Helps’ Tesco slogan, Thinkbox aired its Every Home Needs a Harvey advert in 2010 – five years after the trade body was created and was still relatively unknown to the general public. Every Home Needs a Harvey was only their second television advert ever; the first also made by Red Brick Road. According to the agency, the brief from Thinkbox was to educate media planners and marketing directors about the power of TV advertising.

“‘Harvey’ was born – a resourceful, talented dog, who uses TV to tell stories and to persuade. His first TV outing, created by us in 2010, was voted Ad of the Year by ITV1 viewers. TV ad revenues reached a record £5bn in 2014, continuing 5 years of successive growth.”

Television has seen a lot of competition in recent years as an advertising destination, especially as more viewers move away from television to advert-free streaming platforms. Comparatively cheaper adverts can also be run on social media, with algorithms used to ensure it ends up in front of the ideal demographic for your product. As Red Brick Road proves, however, revenue can still be generated from television adverts. Businesses invested £1.2 billion GBP in television advertising in 2021, a 42% increase in spending compared to 2020. With the cost-of-living crisis forcing consumers to unsubscribe from costly streaming services, this revenue may grow further as viewers return to public networks like Channel 4 and ITV.

Thinkbox & Me

ITV1 viewers named Every Home Needs a Harvey Ad of the Year in 2010, and Red Brick Road went on to produce two additional Harvey adverts for Thinkbox between 2010 and 2014. The advert was clearly popular when it aired, but that was thirteen years ago. What was it about this advert that stuck in the memories of so many people?

Super Sell

Show don’t tell. That’s what Thinkbox accomplished by running Every Home Needs a Harvey. What better way to demonstrate the power of advertising than to create an advert about advertising. In the advert, Harvey presents a video to his potential adopters which sells the idea of choosing him amongst the line up of rescue dogs. The other dogs look cute, but the video shows everything else Harvey can offer.

To marketers watching the advert, it also showed what television marketing still had to offer. Times have changed, and mass public adverts are no longer constrained to intermission breaks, newspapers and billboards. As we explored in Advert Alchemy: The Location, modern marketers have an overwhelming choice of advertising destinations from social media to video games to eggs (that’s not a typo, CBS put adverts on eggs in 2006, go read the blog if you haven’t already). But television adverts haven’t been chased off the stage, advertisers just need to be more creative to attract attention away from phone screens.

Heavenly Harvey

The star of the advert, Harvey, was played by Sykes, a dog actor who appeared in Pirates of the Caribbean: The Curse of the Black Pearl, Young Victoria and Doctor Who, as well as other notable films and television shows. In the year of his debut advert, he also acted in a John Smith’s Brewery advert alongside Peter Kay.

In the wake of the advert, Sykes’ Facebook page had 11,600 friends and he was getting offers to open pet shops around the country. Not bad for a rescue dog. He eventually retired in 2016 after going deaf, ending Thinkbox’s Harvey adverts in the process. Because who could follow such a good boy?

Monumental Music

Set to the 1974 song You Ain’t Seen Nothin’ Yet by Canadian rock band Bachman-Turner Overdrive, the audience – like Harvey’s potential adopters – are quickly hooked into watching the advert. Like Cadbury’s Gorilla advert, the choice of such a popular song cannot be underestimated in the success of this advert.

The song peaked at number 2 in the UK singles charts the year of its release, beaten to the top by a Christmas song (Lonely This Christmas, Mud), which surprised the band who had been reluctant to release the song. You Ain’t Seen Nothin’ Yet was introduced to a new generation in the mid-2000s thanks to one of Thinkbox’s shareholders: ITV. The network used the song for several years during its coverage of Formula One grand prix races, which reignited sales of this insanely catchy single thirty years after its release.

Content Worth Gold

What do you think? What made Thinkbox’s Every Home Needs a Harvey advert so successful? Watch the full advert below and let us know in the comments.

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gruntworkmarketing · 7 days

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How to Conduct a Competitive Analysis

A Competitive Analysis is a review of the competing companies in the market in order to better position our brand and product. A product’s positioning determines how we communicate and make offers to our target customers.

There are two types of competitors:

Direct Competitors - companies that sell the same product or service to the same target audience

Indirect Competitors - companies that do not sell the same product but their products satisfy the same need. For example: Peloton programs could be interpreted as an indirect competitor to an in-person personal training program.

In the roofing industry, my competitive analysis allows me to see how competitive each local county I was in, and every marketing channel l was considering. This was exciting because I found roofing was a far less developed industry overall than the previous industries I had competed such as Corporate eLearning.

These were some of the comparisons I made in my Competitive Analysis..

Product Marketing and Product Quality: I looked at all the companies per count and recorded their services offered, products offered (including materials they liked to use and quality of their work); followed by the structure of their offers and most importantly price structure (including price point and payment process).

This allowed me to make a product positioning map.

Website: I looked at their web copy (particularly brand voice) and USP (unique selling point they used in their messaging); user experience and site navigation of their website design (to see how easily they pushed a sale online) and finally SEO word count and back link analysis (how often are they referred to online)

Marketing Channels: I looked at for the frequency each competitor was on each different marketing channel to determine their marketing strategy.

A Competitive Analysis of digital marketing channels includes (but isn't limited to):

Socia Media Performance — their engagement on Instagram and Facebook posts, and the guality of their content

Paid Ads Performance — a keyword analysis of which website links and keywords competitors are bidding on in a Google Search; along with reverse engineering their sales funnel through joining an email list from their ad to see their customer journey to the sale.

Email Marketing - their inbox performance (which inbox did they land in), email form (simple text or multimedia), frequency, offers and content.

Google and Forum Reviews — looking at their customer experience through online reviews to see their strengths and weaknesses, how actively they use their Google Business Listing, along with how frequently they get a review and how many total.

Press releases - including the press named, the date and the backlink.

When interpreting a Competitive Analysis chart, it's important to include current marketshare, their general marketing strategy analysis, and differences in target market (there can be overlaps) and customer ratings.

The obvious thing to do with a Competitive Analysis is to assess if your pricing strategy is accepted in your industry. This can be tricky because a marketer really needs to know who is their target customer and who isn't, which is why they did a buyer persona with a lead value attached to them (what are they willing to pay, using data the company already has).

I like to look for market gaps to provide services that a competitor either does or doesn't always provide if it helps meet my profit (and doesn't significantly increase my expenses, including time expense); and market trends (to see if many competitors are moving in the same direction in decision making regarding their marketing strategy, product quality and marketing technology that they use).

A Competitive Analysis will also allow a marketer to begin to have more of a sense of where their customers congregates online or otherwise (information that became really clear in my later market research on the channels themselves).

#CompetitiveAnalysis #MarketResearch

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purplesurveys · 3 months

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1807

Were you awake before 9am today? Not quite. I woke up a few minutes past 9. No work today, so I got to sleep in :)

Do you have an alarm clock, or just use your phone to set an alarm? I use my phone, but I'll be the first to admit that my alarms won't even wake me up sometimes. 90% of the time I kind of just have to count on myself to wake myself up near the time that I have to.

Do you own any shirts with wording on them? I may have a few but generally I'm not a fan of text on my clothes.

^ If so, what does your favourite one look like? It's not a statement shirt per se but I like my Se So Neon band shirt, because it has their tour dates at the back and I've always wanted a band shirt that has all their stops printed out hehehe.

What beverage do you prefer to drink in the mornings? I need my coffee always otherwise I'd get super out of focus.

Tell me what some of your nearest & dearest like to eat for breakfast. My dad likes to have either tapa or dried fish...or both, he has a huge appetite. Eggs with runny yolks also a must for him. My mom likes sardines and grilled eggplant. My sister's easy to please and would already be happy with just a cheesy omelette.

I've rarely had breakfast with Angela but if I had to take an intelligent guess, I'd think she's the type to like a Western breakfast, so she might be into bacon and eggs.

What colour was the last car you travelled in? White.

Have you added any books to your shelves lately? Yes, Angela and Hans got me Kim Jiyoung, Born 1982 and The Midnight Library for Christmas. I haven't gotten started on either yet save for being around 20 pages in with the first book, but it's something I'm planning on getting to once I take my resignation breather.

Have you bought any new cosmetics or toiletries lately? Which? I got BB cream and hair serum. The latter has been a fucking game changer and I can't believe it took me this long to start using one. I can almost hear my frizzy, thick hair whispering 'thank you' hahaha.

When was the last time you bought a new pair of shoes? I got a pair of running shoes last December. I thought it would finally convince me to take up running but it hasn't done shit so far lmao. Maybe sometime this year.

^ What did they look like? They're a pair of Adizeros with purple accents on them.

Do you own any sparkly accessories? I love sparkly things, but no I don't have any.

Do your pets have a specific type of food that they prefer? Not so much a food preference issue, but Cooper in particular needs to have the exact. same. dish. as the one we've fed him ever since taking him in. Can't change even one component of it or change the proportion of the ingredients, because otherwise his #2s get majorly affected.

When was the last time you ate one of your favourite foods for dinner? I had pizza last night.

What’s your favourite variety of apple? I don't like apples.

Does anything you own have an image of a cat on it? No.

Are you looking forward to anything within the next few days? Not really. The next few things I'm excited for would be leaving the company, seeing Andi, and watching Miss Saigon on stage but all three things aren't happening until April.

How have you mostly been feeling today? Relaxed. I haven't really felt this at ease since December. January was a big mental and emotional trainwreck, so I'm really grateful to have this feeling again. I spent the whole day just watching a Kdrama with my sister and playing a game on my phone, and sometimes such lazy days are just what you need.

Does anyone you know own a pocketwatch? I don't think so.

Do you know what you’re going to have for breakfast tomorrow? Coffee and my leftover baked potato.

How did you meet the last person you sent a message to on social media? At a college rally. I was really just supposed to mind my own business that day but they were wearing a wrestling t-shirt and my social battery couldn't resist, lol.

When you woke up today, did you have unread messages on any social platform? I woke up with a dead phone because apparently I let my phone play videos all night long haha, but yeah when I charged it back to life I had a few notifications.

Do you watch any costume dramas? How about medical dramas? None from either genre.

Which of your physical features do you receive the most compliments about? My dimple and eyelashes.

Look around the room and name 5 random items. A lamp, a physical journal, a guitar pick, a reed diffuser, and a wireless microphone.

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trivolidigital · 3 months

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The Role of Social Media in Branding and Awareness

Social media has become an integral part of our daily lives, revolutionizing the way we communicate, share information, and interact with brands. In this digital age, the role of social media in branding and awareness has gained immense significance.

1. Introduction

1.1 What is Branding?

Branding is not just about logos and color schemes; it's about creating a unique identity that resonates with your audience. It involves establishing an emotional connection, building trust, and differentiating your brand from competitors.1.2 Importance of Branding

A strong brand creates credibility and loyalty, influencing consumer decisions. Social media plays a pivotal role in shaping and reinforcing a brand's image.

2. The Evolution of Social Media

2.1 Emergence of Social Media Platforms

From the early days of MySpace to the current dominance of platforms like Instagram and TikTok, social media has evolved dramatically, offering new ways for brands to connect with their audience.

2.2 Proliferation of Social Media Users

The exponential increase in social media users provides an extensive audience base for brands to engage with, making it a powerful tool for spreading brand awareness.

3. Social Media as a Branding Tool

3.1 Establishing a Brand Identity

Social media platforms allow brands to showcase their personality, values, and mission, helping in the creation of a distinctive brand identity.

3.2 Building a Community Brands can cultivate a sense of community by fostering conversations and interactions with their audience, leading to stronger brand loyalty.

4. Creating Engaging Content

4.1 Visual Content Captivating images and videos grab attention, making visual content an essential element for successful social media branding.

4.2 Storytelling through Posts Sharing authentic and relatable stories through posts creates a connection with the audience, enhancing brand recall.

5. Leveraging Influencer Marketing

5.1 Identifying Relevant Influencers Collaborating with influencers whose values align with the brand helps reach a wider audience through authentic endorsements.

5.2 Collaborative Campaigns Joint campaigns with influencers bring a human touch to the brand, increasing credibility and trust among consumers.

6. Monitoring Brand Mentions and Feedback

6.1 Importance of Social Listening Actively listening to conversations about the brand on social media provides valuable insights and helps in addressing concerns promptly.

6.2 Responding to Customer Feedback

Engaging with customers, both positive and negative, demonstrates transparency and a commitment to customer satisfaction.

7. Utilizing Paid Advertising on Social Media

7.1 Targeted Ads Social media platforms offer advanced targeting options, allowing brands to reach specific demographics and maximize the impact of their advertising.

7.2 Promoted Posts Boosting posts ensures increased visibility, reaching a larger audience and enhancing brand recognition.

8. Measuring Brand Awareness on Social Media

8.1 Key Performance Indicators (KPIs) Metrics like reach, engagement, and sentiment analysis help evaluate the success of social media branding efforts.

8.2 Analytics Tools Utilizing analytics tools provides data-driven insights to refine strategies and optimize performance.

9. Challenges in Social Media Branding

9.1 Maintaining Consistency Consistency in messaging and branding across various social media channels is crucial for building a cohesive brand image.

9.2 Handling Negative Publicity Effectively managing negative comments or controversies is essential to safeguarding the brand's reputation.

10. Adapting to Algorithm Changes

10.1 Staying Informed Social media algorithms constantly evolve, requiring brands to stay informed and adapt their strategies accordingly.10.2 Adjusting Strategies

Flexibility in adjusting content strategies ensures continued effectiveness despite algorithmic changes.

11. Case Studies of Successful Social Media Branding

11.1 Coca-Cola Analyzing how Coca-Cola uses social media to reinforce its global brand and connect with diverse audiences.

11.2 Nike Examining Nike's successful social media campaigns that align with their brand ethos and resonate with consumers.

12. Future Trends in Social Media Branding

12.1 Rise of New Platforms Exploring emerging social media platforms and their potential impact on branding strategies.

12.2 Integration of Augmented Reality (AR) and Virtual Reality (VR)

Discussing how AR and VR technologies can be incorporated into social media branding for immersive experiences.

13. Conclusion

In conclusion, the role of social media in branding and awareness cannot be overstated. From establishing a brand identity to navigating challenges and embracing future trends, effective social media strategies are indispensable for modern businesses.

FAQs

How often should a brand post on social media for optimal engagement?

Consistency is key, but the frequency depends on the platform and the nature of the content.

What role does user-generated content play in social media branding?

User-generated content adds authenticity and helps in building a stronger brand community.

#digital marketing #online marketing #digital marketing company #digital marketing services #social media marketing #social media #advertising

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shimanto12 · 1 year

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Are you looking for a Facebook advertising company who can run high conversion Facebook engagement campaigns and Instagram ads to help your business grow? This is the right place for you! I've been working as a marketing professional for more than eight months.Social media marketing and strategy is where I excel. I have enhanced numerous dropshipping, online shopping, and other enterprises. To boost sales, I'll set you a High Conversion Facebook Advertising / Instagram Ads Campaign.

Service Specification:

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*Pixel setup

* A\B test

* Daily Ads manegment(f0r 30 days)

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Requirements:

You will have to give me partner or admin access of your fb business manager account. If you do not know or need help to create one, we will have to meet on zoom screen sharing meeting after we have started order.

Note: Buyer has to pay the ad cost

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cobreja88 · 4 months

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Home Services Marketing Boosts Your Visibility, Credibility, And Clientele

Home services marketing is an essential strategy for plumbers, contractors, landscapers, cleaners and more to build visibility, credibility, and clientele through digital strategies that engage consumers while improving customer experiences. Integration of offline marketing tactics such as vehicle branding and the distribution of flyers within your service area are also vital components of an effective strategy. 1. Social media Home services businesses can strengthen their marketing efforts with social media strategies. Social platforms allow you to showcase your work, provide insightful content, and directly interact with prospective clients - such as home renovation firms posting before-and-after photos of completed projects as well as customer testimonials on a blog. You can also increase visibility with local search engine optimization techniques such as optimizing websites for location-specific keywords while managing offsite local listings like Google Business profiles. Consumers conduct extensive research when considering products and services before making purchasing decisions, from visiting your website to reviewing Google Business profiles and social media accounts. Their goal is to make an informed decision that meets their specific preferences; hence, they want companies that are active online as well as meet their needs. Traditional marketing techniques, like word of mouth and occasional advertisements, no longer engage homeowners the way they used to. To stay ahead of competitors and maintain top of mind with leads and customers alike, your home services company needs to engage them throughout their customer journey - an effective way of doing this is through email marketing whereby you can inform your target audience of specials you are running or helpful home maintenance tips. Utilizing reviews as a powerful marketing strategy for home services businesses is another proven approach to success. Online review platforms like Google Business Profile and Yelp allow home service businesses to leverage customer feedback to market themselves through customer reviews. According to online business resource FinancesOnline, consumers often consider the opinions of others when making purchasing decisions; as such, home service businesses should always request positive reviews from clients after each transaction for effective marketing of home services businesses. 2. Search engine optimization (SEO) Home Services SEO strategies help your business be found on search engine results pages for relevant searches, such as website optimization, content marketing, keyword research, and more. Implementing an effective home services SEO strategy will drive more quality leads directly into your business while making it easier for those needing plumbing repairs, HVAC maintenance services, cleaning services, or landscaping work to locate you quickly. Example of home services marketing strategies. A plumber might employ local SEO by optimizing their website for keywords like "water heater repair near me" or "pipe leak detection." Another effective home services marketing tactic is producing informative, relevant content to showcase industry expertise; HVAC service "Breezy Comfort," for instance, publishes blogs on topics like "Maximize AC Efficiency" and "HVAC Maintenance Checklist," creating valuable organic traffic while simultaneously positioning their company as an authority within its field. Home services businesses can also utilize paid search advertising (PPC) to increase their presence on search engines. You only pay when someone clicks your ad; making this an effective strategy to quickly acquire qualified leads. Home service businesses must capitalize on every opportunity available to them to build a strong online presence and distinguish themselves from the competition, such as registering Google Business listings, collecting client testimonials on social media, and encouraging reviews across channels. Research indicates that 90% of consumers read online reviews before making purchasing decisions - encouraging reviews can have a tremendously positive impact on home services marketing! Ask clients for reviews as soon as their experience with your company has ended to increase their likelihood of getting positive reviews. 3. Pay-per-click (PPC) Search engine marketing (including pay-per-click or PPC ) can make your home service business stand out from the competition. By investing in an effective paid ad campaign, your home care business will attract qualified traffic to its website and convert more leads into clients. PPC advertising (pay-per-click advertising) is an online model whereby advertisers only pay when users click their ad. It's an ideal way to reach target customers searching for your services, enabling you to compete against larger rivals who can spend much more on ads. As part of your home services PPC campaign, keywords that are likely to result in conversions should be prioritized, such as air conditioner repair, plumbing services, and septic system cleaning. A successful PPC campaign should also feature an engaging landing page providing valuable information about your company and the services provided. There are various PPC campaigns available to home services businesses, but responsive search ads (RSAs) and remarketing campaigns stand out as being particularly effective. Responsive search ads enable you to bid on specific keywords tailored specifically for each query from users while remarketing campaigns monitor users who visit your website or app and serve targeted ads when they go to other websites/apps. PPC (Pay Per Click) ads take time and investment to optimize, yet can be an extremely cost-effective and scalable marketing channel for home services businesses. Leveraging advanced techniques like call tracking with CallRail allows them to increase the effectiveness of PPC campaigns and grow their clientele base. Are you ready to elevate your home services marketing efforts with PPC ads? Connect with Valve+Meter Performance Marketing now and let our team take you one step closer! 4. Email marketing Home services businesses face the unique challenge of cultivating leads online via email marketing campaigns that place your services front of mind when consumers' needs align with those offered. By taking advantage of email conversion opportunities such as offering discounted lawn mowing in exchange for providing email addresses, home services businesses can build a customer database ready-to-be targeted marketing initiatives later down the road in their comprehensive home services marketing plans. Adept strategists employ sophisticated strategies to guide prospective customers through all stages of the buyer's journey, nurturing leads to become marketing-qualified leads (MQLs) and then sales-qualified leads (SQLs). Engaging in local email marketing for home services helps you remain competitive while simultaneously building trust with new business clients by providing them with valuable information that builds rapport and strengthens reputations. Consumers begin their home services shopping experience online, researching providers, comparing offerings, deciding, and then calling to schedule appointments or make purchases. Integrating conversation intelligence into phone calls improves marketing personalization accuracy while simultaneously increasing customer acquisition rates. You could add call extensions to Google Ads or include "call now" actions on website pages to drive call conversions. Direct marketing is an effective strategy to reach their targeted audiences without going through third-party middlemen. For instance, electricians can place ads in newspapers and magazines in their local community to raise awareness and attract potential customers; plumbing companies may distribute brochures or flyers directly to homeowners in their service area or use text message notifications from Birdeye Messaging to announce promotions or new services. 5. Direct mail Home service marketers shouldn't discount traditional marketing methods merely because of their increase in digital presence. Direct mail marketing can be a highly effective way to reach potential customers in your service area and has the added advantage of tangible materials. Furthermore, you can tailor messaging specifically to each target group as part of this approach; and use direct mail as an adjunct or follow-up for online efforts. As an example, if you run an online campaign to generate home repair leads, marketing automation provides an excellent opportunity to thank them and gather feedback on their experience with your company. It allows for rapid evaluation and provides a quick way of measuring whether or not customer expectations have been met or even exceeded. Direct mail marketing can often be more cost-effective than paid advertising, particularly with pay-per-click (PPC) ads being implemented into marketing strategies to quickly drive traffic to websites. But for best results, you must monitor and assess each campaign to ensure its return on investment (ROI). As well as using the four free marketing tactics above, local listings and review sites offer additional ways to promote your home services business. Running ads here can help build trust with potential clients who search by reading reviews before making decisions to hire or not hire businesses. Be sure to respond promptly to reviews posted about you and schedule consistent posting to remain top-of-mind among potential clients. Resources: Social Media Body (Click Here to Unlock Your Social Media Supremacy) Article Forge (Click Here and try the Most Affordable, Unique Human-like Articles Writing Platform) Entre Institute (Click Here to Find the Secret to Become Millionaire) GetResponse (Click here to try the Best Email Marketing Platform For a Huge Discount) Hostinger (Click Here to Start with One of the Best Webhosting Solutions at a Huge Discount) Pictory (Click Here to try the Easiest Video Creation Tool for Content Marketers) Fiverr (Click Here to Find the Perfect Freelance Services for Your Business Honest Loans (Click Here to Sustain Your Business With More Founds) Read the full article

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michaelcosio · 4 months

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By NICK SESTANOVICH

PUBLISHED: March 27, 2020 at 3:03 p.m. | UPDATED: March 30, 2020 at 1:56 p.m.

New details have emerged in the 2019 murder of a Vacaville native since the California Highway Patrol’s Golden Gate Division put out a social media post calling upon the public for more information.

The family of Robert Edwards Marques is also seeking answers.

“We just want to know who murdered him, for closure,” Hiroko Edwards, Marques’ mother, said.

At approximately 6 p.m., June 15, Marques, 33, was murdered on Interstate 80 at the Orange Drive offramp. According to newly released information uncovered by CHP officers, Marques’ truck was being followed by a newer dark grey or black Toyota Prius moments before Marques was murdered. Detectives were able to get the last three digits of the license plate, which were “712.”

Marques, who was living in Sacramento at the time of his death, had grown up on Brown Street in Vacaville where he attended Country High School. He also had an 11-year-old daughter

Firmina, Marques’ younger sister, said he had a successful trucking business called Edwards Freight and performed as a rapper under the name “Big Cholo,” whose songs have cumulatively racked up millions of views on streaming sites.

Marques’ murder has been tragic for his family, and since no arrests have been made, Firmina said this has given family members a lot of anxiety.

“We’re not walking in fear of the public, but it’s definitely a lot harder to trust our surroundings and move around because we still don’t know who’s done this to him,” she said. “We find it very malicious of somebody to kill somebody in broad daylight.”

“We’ve all been waiting as patiently as we can to get answers,” she added.

Edwards said her son’s death has been very painful and that it is often very hard to keep moving forward, but continues to do so for her children and grandchildren.

“I have to stay together for them,” she said. “I have to make their lives positive still, although somebody took my son’s life. I still have to keep on living. I do have some positive professional people in my life that are helping me work on and deal with what happened to my son. That makes it a little better.”

Edwards said she knows very little about the details of Marques’ murder and wants the case to be solved for closure. Nonetheless, she said she does not wish any ill will toward his perpetrators.

“Whoever murdered him, I don’t wish anything bad on them,” she said. “I just wish the court can handle their business. It seems to me like they should know.”

Firmina said she is pleased with the progress being made by the CHP during the investigation.

“We are really grateful that CHP investigators are doing the best that they can,” she said.

Anyone with information regarding Marques’ murder is advised to call the CHP’s tip line at (707) 917-4491 or email [email protected].

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digitalclinich123 · 4 months

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How can retired people in India stay genuine on social media without coming across as overly promotional?

In an era dominated by social media, staying genuine and authentic online can be a challenge, especially for retired individuals in India. As they navigate this digital landscape, it's essential to strike a balance between staying connected and avoiding the pitfalls of appearing overly promotional, especially in a region like Delhi, which is bustling with social media marketing agencies and digital marketing services in Delhi.

Share Personal Experiences

Instead of bombarding your followers with promotional content related to digital marketing services in Delhi, focus on sharing personal experiences. Whether it's anecdotes from your travels, reflections on life, or memories from your career, these authentic stories resonate with people and go beyond the conventional messages pushed by social media marketing agencies.

Be Selective with Content

When it comes to social media, prioritizing quality over quantity is crucial. Rather than flooding your feed with constant updates, be selective about the content you share, ensuring it aligns with the offerings of digital marketing agencies in Delhi. Choose meaningful posts that reflect your interests and passions, creating a genuine connection with your audience.

Engage in Conversations

Social media is not just a platform for self-promotion; it's also a space for meaningful conversations, transcending the typical messaging from social media marketing agencies in Delhi. Engage with your followers by responding to comments, participating in discussions, and sharing your thoughts on relevant topics, demonstrating your authenticity beyond the digital marketing realm.

Showcase Hobbies and Interests

Retirement often opens up new opportunities to explore hobbies and interests, creating an opportunity to organically incorporate digital marketing services in Delhi into your posts. Share your enthusiasm for these activities, adding depth to your online persona and inviting others with similar interests to connect.

Share Useful Information

Become a valuable resource for your followers by sharing useful and relevant information about social media marketing in Delhi. Whether it's about the latest trends, industry insights, or practical tips, providing valuable content positions you as a knowledgeable figure, not just another entity in the sea of digital marketing agencies in delhi.

Embrace Humor

Humor is a universal language that transcends age barriers, offering a unique angle for incorporating keywords related to social media marketing agencies in delhi. Injecting a bit of humor into your posts can make your online presence more relatable and enjoyable, showcasing your personality in a way that stands out from traditional digital marketing services.

Avoid Overly Promotional Language

While it's natural to share achievements, avoid using overly promotional language associated with social media marketing agencies in Delhi. Share the journey and the lessons learned along the way, adopting a humble approach that resonates better with your audience.

Maintain a Consistent Tone

Consistency is key in building an authentic online presence. Maintain a consistent tone across your posts, aligning it with the values and messaging that digital marketing agencies in Delhi strive to convey. This coherence helps your audience understand your personality and creates a more genuine connection within the broader digital marketing landscape.

retired individuals in India, particularly in Delhi, can stay genuine on social media by prioritizing personal connections, sharing meaningful content that aligns with digital marketing services, and engaging in authentic conversations. By embracing a balanced approach that highlights unique experiences and passions, retirees can navigate the digital world with authenticity, leaving a positive and lasting impression on their online communities amidst the bustling scene of social media marketing agencies and digital marketing services in Delhi.

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#digitalmarketing #digitalmarketingagency #marketingagency #socialmediamarketing #social marketing #social media

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khushiambient · 6 months

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Learn Digital Marketing

Whether you’re an entrepreneur seeking to boost your website’s traffic or a small business owner aiming for growth, digital marketing holds the key. If a lucrative career with sustained growth potential is on your radar, look no further than digital marketing. Choose a digital marketing agency wisely and if you are looking for the best digital marketing agency in India, then don’t look anywhere else than Khushi Ambient Media Solution. Elevate your brand’s visibility and reach with Khushi Ambient Media Solution. From digital marketing to the mall, cinema, airport advertising, and beyond, we have it all covered. Let’s shape your success story together. Contact us now to explore the endless possibilities of success through digital marketing.

What is Digital Marketing?

Digital marketing refers to the strategic use of online platforms, tools, and techniques to promote products, services, or brands to a targeted audience. It encompasses a broad range of activities designed to engage, attract, and convert potential customers through various digital channels. These channels include, but are not limited to, social media, search engines, email, content marketing, pay-per-click advertising, and more. Digital marketing enables businesses to reach their target demographic with precision, as it allows for highly tailored campaigns that can be personalized based on user behaviors, preferences, and demographics. By leveraging data analytics and insights, digital marketers can continuously optimize their strategies, refine their messaging, and measure their success in real-time, thereby enhancing their overall marketing efforts and driving tangible results. In essence, digital marketing empowers businesses to effectively connect with their audience in the digital landscape and establish meaningful relationships that foster brand awareness, customer loyalty, and business growth. Unlock your brand’s potential with Khushi Ambient Media Solution, the Best Digital Marketing Agency in India. Elevate your online presence and drive growth today.

What Can You Do with Digital Marketing?

The landscape of marketing has undergone a profound shift with the rise of the internet. While traditional methods like print ads and billboards once ruled, the digital era has taken centre stage. Enter digital marketing, a realm of dynamic possibilities. Here, adaptability reigns as you tweak campaigns in real time. Precision takes the lead, allowing you to craft ads for your precise audience. Analytics unveil insights promptly, revealing ad impact and audience response. This invaluable feedback fuels strategic evolution. Moreover, digital marketing levels the field, empowering businesses of all sizes to vie for attention. The entry point is accessible, letting you start small and expand as your venture flourishes. Seize control of your advertising budget and embrace a new era of marketing potential.

How to Learn Digital Marketing?

Step 1: Understand the Basics

Start by gaining a solid understanding of what digital marketing entails. Research key concepts like SEO, SEM, social media marketing, content marketing, email marketing, and online advertising. This foundational knowledge will set the stage for your learning journey.

Step 2: Online Courses and Resources

Enroll in reputable online courses and resources. Platforms like Coursera, Udemy, LinkedIn Learning, and HubSpot Academy offer a wide range of digital marketing courses suitable for beginners to advanced learners. Choose courses that align with your interests and goals.

Step 3: Choose Your Specialization

Digital marketing is vast, so decide which area you want to specialize in. You could focus on SEO to improve website visibility, delve into social media marketing to engage audiences, explore content marketing for effective storytelling, or master paid advertising techniques.

Step 4: Hands-On Experience

Apply what you’ve learned by creating your digital presence. Start a blog, launch social media profiles, or develop a personal website. Experiment with various strategies and tactics to gain practical insights. This hands-on experience will help solidify your learning.

Step 5: Stay Updated

Digital marketing is ever-evolving. Follow industry blogs, podcasts, and authoritative websites like Moz and Content Marketing Institute. Engage with thought leaders on social media platforms to stay informed about the latest trends and updates.

Step 6: Networking

Participate in networking events, webinars, and forums related to digital marketing. Engaging with professionals in the field can help you gain valuable insights, exchange ideas, and potentially find mentors who can guide you.

Step 7: Certifications

Earn certifications to validate your skills and enhance your credibility. Google offers certifications for Google Ads, Analytics, and more. Facebook offers the Facebook Blueprint certification. These certifications demonstrate your proficiency to potential employers or clients.

Step 8: Hands-On Projects

Apply your knowledge to real-world projects. Create campaigns, optimize websites for SEO, run social media ad campaigns, or develop email marketing strategies. These projects will not only expand your portfolio but also provide practical experience.

Step 9: Continuous Learning

Digital marketing is a field that’s always changing. Dedicate time to continuous learning. Stay updated with algorithm changes, emerging platforms, and new tools to remain competitive.

Step 10: Practical Application

Apply your digital marketing skills in practical settings. Seek freelance projects, internships, or part-time roles to gain professional experience. Practical application in a real work environment will deepen your understanding and enhance your skill set.

Careers that Use Digital Marketing

Diversity flourishes within a Digital Marketer’s career, offering a spectrum of paths to traverse. Specializations like social media management, web analytics, SEO, video production, blogging, and email marketing beckon, while some roles allow amalgamation of your proficiencies. Delving into these options reveals a range of digital marketing careers alongside their average annual earnings. These insights are derived from self-reported surveys on platforms such as Glassdoor and Indeed, reflecting the industry’s remuneration landscape. Experience unparalleled growth with Khushi, your gateway to the finest advertising and marketing solutions in India. Elevate your brand today.

Remember that digital marketing is a dynamic field, and success requires a combination of theoretical knowledge and practical experience. By following these steps and maintaining a proactive approach to learning, you can develop a strong foundation in digital marketing and thrive in this exciting industry. Ready to embark on a digital journey that yields real, measurable results? Join hands with Khushi Ambient Media Solutions today. Let’s create a digital footprint that stands the test of time and trends.

This blog published here: https://khushiadvertising.com/learn-digital-marketing/

#advertising agency #digital marketing #online marketing #marketing #ambient advertising

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mrkhan75090 · 8 months

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ShortsAiStudio Review-Full OTO Details + Bonuses,ShortsAiStudio World's First Ai Shorts Creator Top Seller

ShortsAiStudio Review – Product Overview

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ShortsAiStudio Review – Product Creator

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ShortsAiStudio Review – What is ShortsAiStudio?

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Features

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Effortlessly utilize over 50 professionally designed templates with just three simple clicks.

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Easily produce videos using your own images or discover ideas through keyword searches.

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Unlock continuous traffic and sales potential for any offer or webpage.

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Seamlessly generate videos using your personal video clips or stock footage.

Elevate your videos with the addition of background music.

Access an integrated voice-over creator offering a vast selection of 150+ human voices in over 30 languages.

Eliminate the need for camera recording, voice-overs, or intricate editing.

Enjoy the benefits of a free commercial license to profit from selling video services with high returns.

Who Can Use ShortsAiStudio?

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Content Creators: Bloggers, vloggers, and social media influencers can use ShortsAiStudio to create engaging short videos and reels to boost their online presence and audience engagement.

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How Does ShortsAiStudio Help You in Your Business?

Content Creation: It enables you to create engaging short videos and reels, allowing you to effectively communicate your brand’s message, showcase products, or share valuable content with your audience.

Increased Engagement: Short videos are highly shareable and can capture your audience’s attention quickly. ShortsAiStudio helps you create visually appealing content that keeps viewers engaged.

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Sales and Conversions: Engaging videos can drive sales and conversions by showcasing products or services effectively and persuasively.

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Analytics and Optimization: Some versions of ShortsAiStudio may offer analytics and optimization tools, allowing you to track the performance of your videos and refine your content strategy.

In summary, ShortsAiStudio can be a valuable asset for your business by enabling you to create compelling content, engage your audience effectively, and achieve your marketing and branding goals.

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Frequently Asked Questions On ShortsAiStudio

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