Maybe your perfect dog, is a cat... #Meowzer
https://www.contagious.com/news-and-views/campaign-of-the-week-whiskas-reframes-cats-as-low-effort-dogs-to-spur-adoptions-sales
https://meowzer.dog
Concept work: "We see queer, non-binary, trans, taktāpui being enabled to be their intimate selves. This may not seem significant to some, but in the context of the world where rainbow crossings are being painted over, anti-trans policies going through Government, books being banned etc it is really empowering to see." - Haylie Craig, Lead Creative.
"One thing that drives me nuts is the one-size-fits-all communication strategy that exists here. I appreciate there are only 5 million people here. I know some talk of ‘the team of 5 million’. But as our recent book - Dream Small - highlighted … neither of these points means everyone in NZ lives, loves, thinks, wants, needs, believes, or aspires to the same thing, so we shouldn’t be communicating as if they do. It’s blinkered, disrespectful and nowhere as effective as it could be."
Pīkari Mai. The browser plug-in that replaces royal gossip with indigenous news.
By Hāmiora Bailey & Colenso
https://pikarimai.com
"For Indigenous people, the fanfare and coverage surrounding the royal coronation is more than just annoying.
So Tangata Whenua (People Of the Land) of Aotearoa (New Zealand) have created Pīkari Mai, a desktop-only plug-in that lets people switch off the toff, by replacing royal gossip with Indigenous news from around the world.
Pīkari Mai originated in Aotearoa, and is a gift from Tangata Whenua to Tangata Taketake (our Indigenous cousins) across the globe."