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vsplusonline · 4 years

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21 day lockdown: Social media platforms, users find novel ways to stay engaged

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21 day lockdown: Social media platforms, users find novel ways to stay engaged

NEW DELHI: From live music peformances on Facebook and Instagram to online antakshari on Twitter, to hashtag challenges on TikTok egging users to suggest ways to beat the lockdown blues, social media platforms and their users are finding novel ways to stay engaged.

Industry insiders said usage and engagement rates of TikTok and Instagram’s live videos have gone up significantly during the lockdown with more content and views being generated by users. But, despite digital usage going up, brands and advertisers are holding on to digital spends fearing a backlash.

“I think the most trending platform currently is TikTok where they have new hashtag challenges every day and requirements are basic. More people are spending a lot more time on TikTok. A lot of influencers on Instagram are exploring TikTok and are even doing cross promotions of their TikTok channels on the app. In terms of virality we see more TikTok videos being shared on other platforms like WhatsApp and Instagram,” said Akshay Popawala, co founder at digital marketing agency Togglehead.

TikTok said it has been leveraging celebrities and musicians to bring more live content for its users.

The company said its #GharbaithoIndia campaign which was launched in partnership with the United Nations Development Programme, asking users to suggest ways to beat the lockdown blues has generated 4.6 billion views.

TikTok’s users have been coming out with ‘musical renditions’ about their experiences on self isolation.

The Chinese social media app said other users can use these tracks to make their own videos on soundtracks created by artists like Tony Kakkar, Aariz Saiyed, Kartik Aaryan and others. Trending hashtags on the platform across categories like fashion, health, and food include #workfromhome, #homefitness and #plankchallenge, #TikTokchef and #1minlook among others.

Facebook’s photo sharing app Instagram has also been leveraging music to strike a chord with users. On March 29, day five of the 21 day lockdown, Instagram launched Live in your Living room, a virtual music festival featuring 14 artists including Armaan Malik, Lisa Mishra, Arjun Kanungo, and Monica Dogra among others who performed on the app’s IG live feature for half an hour to make way for the next artist. Instagram said its live views have increased by more than 60% in the last week.

Music platform Hungama Artist Aloud in association with Facebook is broadcasting a series of music performances, on Facebook Live, each day at 4pm for the next 15days, featuring artists such as Shibani Kashyap, Manasi Scott and Mame Khan. Personalities like Sadhguru are doing live sessions on their Facebook, Instagram accounts each day, Facebook said. People can ask questions to the spiritual leader by using the hashtag beatthevirus. Other influencers also are doing daily live videos on the platforms across categories like comedy, health and food.

Manish Chopra, director and head of partnerships at Facebook India said in line with the government’s efforts, the platform is engaging with creators to amplify accurate information pertaining to COVID19 and reiterating guidance from WHO with a ‘Safe hands’ challenge. “We’re also curating and augmenting experiences working with public figures and creators, using Facebook and Instagram Live and sharing new features such as the ‘I’m staying at home’ Facebook badge, ‘Stay Home’ and ‘Ghar Pe Raho’ Instagram stickers and co-watching on Instagram.”

On YouTube, comedy videos on the lockdown, and news items on the move are among the trending videos on its home page garnering millions of views.

Russia’s legendary ballet and opera house Bolshoi Theatre in Moscow is broadcasting six of its most popular productions on its YouTube channel for free, starting with the Swan Lake ballet last Friday, in response to global efforts to contain the spread of the novel coronavirus.

A Twitter spokesperson said with people in India and around the world staying indoors, conversations around cooking, humour are picking-up. “#DalgonaCoffee for example, has been a winning trend not just globally but even in India, with people sharing pictures of their coffee with funny reactions to the recipe,” the spokesperson added.

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akasevenblog · 1 year

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The Descended - Hidden Chronicles of Teyvat Act 1

this theory was made a while ago on my twitter you can read it in your native language PTBR here

This thread is the first part of a series of long theories, if you don't know me, I'm the akaseven graphic designer who does a lot of services (fixed prices) and guides for the community and in my spare time I pile up crazy theories so get ready, get one snack so lets go!

The Descended is the scientific nomenclature the irminsul and the fatui use for those who do not belong to the world of teyvat, those who originate from there and it all started with the first who came, the infamous primeval god known as phanes... but there are another name

Nahida calls him the Celestial Principle (which will have a thread of his own in the second part of this saga of theories) he being the first was the founder and practically creator of teyvat as we know it today, he was the one who shaped this world and who created the archons and celestia !

In summary (to be detailed better in the next thread) phanes (the celestial principle) completes its creation in teyvat, using the body of sovereign dragons and thus humans. however one day a second that came, fell on teyvat causing a war and chaos... Years and years later we would have the third and fourth that descended, Lumine and Aether the twins who visit worlds and happy to explore one more world would not expect to find their intertwined destinies broken and trapped in a world full of secrets... which will be revealed !

Well, so far is everything clear? all canone...BUT things aren't quite like that, we discovered that supposedly lumine is not the third DESCENT, would ether have descended alone? Why do we have these travelers? because phanes did all this who is the second throne? prepare for the twist!

So I believe it is much simpler. Travelers are interdimensional beings who work to maintain order and verify that all infinite worlds derive from the great irminsul so well and pose no danger to nearby worlds.

Despite looking very Marvel vibes, we have the clear interference of a mysterious character called K.K who on several occasions seems to know who each one is, including the two travelers! Assuming that we have an Irminsul Security Agency, we also have patents. Patents that can be configured as an observer, explorer or founder... yes dear I'm saying that the primordial, lumine aether and the second throne ARE OF THE SAME RACE AND WORK FOR THE SAME AGENCY! shocking, right? And there's more, as in every agency you need laws, one of the main ones I believe was to confirm if the honkai (energy that consumed worlds and corrupted others) would not have leaked out there, the job of an explorer, a dimensional traveler is precisely to confirm this! BUT...

as GUARDIANS of these infinite worlds they should not disobey any order, even if their rank is a founder... teyvat works as a kind of ark, this term has appeared before! honkai impact brought about this type of project, which is basically saving human knowledge, its genome so that it could be used on a habitable planet. In this Phanes is nothing more than the PIVOR of Genshin >Impact< TOTAL double meaning!

Genshin is nothing more than hybrid beings, capable of reaching the divine level! Phanes as a founder breaks any possible law, mixing the human genome with primordial dragonlords, killing them and occupying teyvat aggressively and madly without any apparent reason... why?

It has a simple and basic reason, Phanes is as human as his creations, his selfishness and ambition blinded him to think that the only way to avoid future chaos was to abuse and steal bodies, magic and technology from this world! What he didn't expect was that he had an abysmal neighbor.

Teyvat belongs in an assumed space that contains a veil that separates the realm of light (where the elements and rulers came from) and the realm of emptiness, the realm of emptiness is a home to monsters but especially to a force that seems to be completely interested in absorbing the light! Phanes understood this, manages to create his ark and, knowing the consequences, completely detaches himself from the past, transforming his ship into a large island for his gods and future archons, uses magic from the irminsul and even from other worlds to create his shadows but a second falls from the sky, the one that the people of enkanomiya talk about the resemblance to phanes, as they belong to the same race. phanes then battles with him so that the truth is not revealed to the people and even that he returns to the agency! fzd chaos appear in teyvat and divide your nation

seeing some I read that it would be possible that the second throne is the same as the tale of the seelie, where in summary it says that a traveler from another world fell in love with that race and brought chaos, if that is the case, the second throne did not directly hit with the phanes, tried to live with the seelies but the phanes did not accept starting the war. already in the future new travelers fall into teyvat, twins who have already passed through other worlds, who possibly work for the dimensional agency arrive in teyvat with only the idea of resting until the truth is revealed…

you see, knowing about the lumine twist made me break my head, I even considered a kind of retcon and to fit it all in I was watching and reviewing and thank you to EdvardNeto and ViniPedrozaS from twitter for the good idea and also a great feat to fit lumine into all of this without leaving anything with holes! THEN First you need to know two things, the perspective of the Aether is supreme, it is not interfered by timetravels or samsaras in teyvat (like nahida and inazuma tree) another detail is that irminsul can be CHANGED as it happened in the case of the Greater Lord!

With that and for that reason I believe that YES LUMINE IS THE THIRD DESCENT but this information was modified on irminsul purposely here I tell you what may have happened. Lumine and Aether arrived together in teyvat, but for some reason the aether was unconscious!

something happened to lumine while the aether slept but it is with complete certainty to say that she participated in great events in khaenrar that culminated in her DEATH! The sister of the aether actually DIED something or someone killed her but at the same time she seemed to know it!

Somehow the consciousness and soul of the lumine is passed down to irminsul (as the greater lord does) and so a primordial body is made in khaenriah to contain that soul, fitting in with what nahida says that the lumine simply appeared in khaen that's at least her fact is on irminsul. This is what causes the khaenrah war, phanes understands that they broke the greatest possible primordial law, getting the knowledge and technology to replicate someone of their own race and still connect it to irminsul, with that the new lumine is blamed for the what provoked.

So lumine wakes up the brother who doesn't know half of what happened and they try to escape when one of the main celestials (shadows of phanes) prevents that new anachronism from leaving teyvat, after all she now belongs to that world and the aether is a stranger

however nahida insists that the luminine is linked by a kind of powerful entity that always changes its destiny, because supposedly she would have already explored teyvat before the death of her original body and her death was altered ON PURPOSE

who could change time? make irminsul configure if lumine as non-descended replaced by another name? Istaroth is one of the most possible entities that could have interfered here and made Lumine come back to life through the tree, changing all the data!

at the same time she forces her other sister (asmoday) to prevent them from fleeing, taking her cloned brother because probably istaroth may have seen teyvat's future and knew that he needed the aether's interference as a traveler and lighted her from the side of the abyss to avoid something worse!

with that we have the world of teyvat interpreting that lumine only sprouted in teyvat and went to the side of the abyss while the aether knows the true timeline that was changed by istaroth or another entity, anyway the original body of lumine was killed and she now use another! see that there is no way you can create a clone of a person who did not appear in this world! ah n be by paradox, if the original line is the two falling in teyvat and somehow the lumine is thrown in the irminsul if it deletes or replaces the dice of the third throne by another one being born in teyvat it is created as a bootstrap paradox, it sprouted without having a proper origin based on the world's POV!

in conclusion because the entities are betting on the aether and what is the interest in the traveler... curiously the name of the second who came is not second throne by case, it is possible that any traveler can dethrone the phanes of his immense throne in his and the Aether it's meant for that! as in the quotes he will supposedly ascend to heaven taking down phanes and celestia and now knowing the possibility of the death of lumine's body we have the big plot twist, Dainsleif questions if the aether will be able to save her something he couldn't...

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