#instore marketing
Text
issuu
#gym#gyms#beaconsmind#proximity marketing beacons#retail store marketing#instore marketing#in store beacons#in store beacon technology#retail technology solutions#beacon marketing solutions#beacon based marketing#bluetooth beacon marketing#retail technologies#retail sales#retail management#retail
0 notes
Photo
Anything one human can imagine, other humans can make real! #himmers #stainlesssteelbottles #drinkware #tableware #b2b #distribution #wholesale #instore #marketing #waterbottle #amazonhotseller #ebay #shopee #alibaba #customerservice #relationships (at Los Angeles, California.) https://www.instagram.com/p/CfX5wmZLy6t/?igshid=NGJjMDIxMWI=
#himmers#stainlesssteelbottles#drinkware#tableware#b2b#distribution#wholesale#instore#marketing#waterbottle#amazonhotseller#ebay#shopee#alibaba#customerservice#relationships
0 notes
Text
The author's dilemma
Like founders of startups, authors have difficult decisions to make when it comes to scaling their business.
by Mark Piesing
Writers are entrepreneurs, and writers are also founders of a one-person startup. Like any founder, I needed to make sure my startup had clear targets. I didn’t think Mark Zuckerberg’s "move fast and break things" worked for a writer, but there was plenty of other advice handed out by founders – such as understand the market, identify your USP, set short-term and long-term targets, and even know what success looks like – which did help me structure my days.
For, yes, I was a founder of a startup, but one in which I must play all the roles myself, from product development to social media, marketing, business development and finance – I am sure I have missed some out – while somehow keeping to the nine-to-five days I was advised to follow to avoid burnout.
READ MORE
(If you can't read The Bookseller article its easy to register for 2 free articles a month. Its worth the effort.)
One thing I always tell new authors is that the moment you finish your manuscript and put down your pen you cease being an author. You are now a publishing company. This is a sobering article if you are planning to self publish.
Even if you are lucky enough to have a publisher you still have to think about marketing and publicity. What is my publisher's marketing budget for this book? Do I have an assigned publicist? Should I get my own publicist? What is the cover going to look like? Who is giving the cover artist the art order? Where can I get this reviewed in advance of printing and which are my publisher not sending to? Do I send my own author copies? Who are all the local bookstores in my state and what is the real instore date so I can book signings with confidence that books will be there? What is my publisher's minimum opening order for my local indie bookstore to order my book? Does Ingram stock my book in the Ingram warehouse that my local store gets free freight from? Are there international fan clubs for the genre my book is in? How do I contact them to get an interview? Is my book even being sold internationally? Will my daughter help me understand tiktok? Should I take dance lessons?
You are only an author for a brief amount of time. Then you have to go to work.
~eP
4 notes
·
View notes
Note
I want to share my writing (fanfiction) but I'm scared. I don't want anyone to trace me back to offline life. I don't want to write something they will hate either. I dont know what to do
Hello Nonnie!
I'd personally recommend that everyone have fandom 'burner emails' to better curate your fandom experience, not only for your own safety online but for organisation too.
To start off in fandom, create a burner email. That means setting up a brand new email address that isn't connected to your outside life. Use a nickname, a silly name, or a pseud. Do not use your legal name. Have no other identifying features connected to you. This is now your fandom email, you can use it to sign up to events (which often show the email full name to event organisers), for ao3, and other social media related to fandom.
Why do this? Safety first. It allows you anonymity and safety online. (Fun fact: I also use burner emails for outside life when I'm forced to sign up for things at work or instore. I don't want annoying marketing emails cluttering my inbox so I send them all to one burner email. It keeps my personal inbox free and separate.)
Another reason for having a fandom specific email is that you have all your fannish things in one place. Never miss an update! It's so much easier to manage, scroll, and enjoy.
Once you have your email, your fandom spaces (request an invite from ao3, it takes around two weeks to arrive) and your socials under your new pseud, you can post or write what you want. Ao3 also allows Anonymous posting from your account.
Writing and fandom is for self expression and exploration. It is transformative. Write the fanfiction you want to write. Sharing is what makes fandom what it is.
Don't worry if some people out there online won't enjoy your work. Some will, some won't. If you write firstly for yourself, you'll get enjoyment from that. If other people enjoy it that's another layer of enjoyment on top. Tag with consideration, the right readers will find you but only if you post your writing!
It gets less scary the more you do it. Your first time posting may seem scary but this will pass. Consider finding writing groups, either online or in outside life. Online groups often use Discord and have writing sprints or challenges. They can be a fun way to build your confidence and your craft.
Start small! Your first posting doesn't need to be a novel, it can be a drabble (100 words) or a short piece. It doesn't need a plot, it could be a vignette, a scene on its own. A deleted scene you want to see!
The beauty of fandom is that you can share whatever you want to share. Write and post whatever brings you joy, and share the joy with other fans.
15 notes
·
View notes
Text
D&AD PR Campaign Research: Hack Market
Hack Market is a campaign by Back Market, a top European marketplace for refurbished tech, promoting the environmental benefits of choosing refurbished devices. The campaign aimed to disrupt the usual buying process, making tech buyers aware of sustainability facts right before they purchase new gadgets. For Earth Day, Back Market creatively used Apple Stores, known as the 'temple of new tech,' by utilizing Apple's Airdrop technology to share messages about a greener alternative. Influencers and videos were also used to boost the impact of this in-store activation. Their campaign video received 32 million+ views, they managed to reach 5200 people instore during their ‘hijack’, as well as 100 million+ people reached overall. There was a 27% increase of intent to purchase I think the boldness of this campaign is what makes it so stand out; it seems like an act of rebellion for a good cause. The irony of using apple’s very own Airdrop technology to go against being their product new from the store is ingenious. I really liked the ‘hijacking’ element of this campaign. It seems like a risky move for a brand but with such a huge pay off. I also liked how they promote sustainability as a perk of refrubsihed tech.
Back Market was the first PR D&AD winner I looked at as they are a direct competitor of giffgaff. It was useful to me to see how they have approached a PR campaign to take on board what worked for them as well as seeing their approach to strating conversations about refurbished tech and sustainability.
0 notes
Text
Der neue Dreiklang des Einzelhandels: 83 % der Publisher wollen in Retail Media investieren
Eine von Criteo, dem Commerce Media Unternehmen, unter mehr als 1.000 Marken, Agenturen, Einzelhändlern und Publishern durchgeführte weltweite Studie hat ergeben, dass 83 Prozent der Publisher Werbeausgaben für Retail Media für sich erschließen wollen, indem sie Produkte auf ihren Webseiten einbetten und somit mehr Inventar für Offsite-Kampagnen eröffnen.
Mit zahlreichen Plattformen und Anbietern im Retail Media Ökosystem bringt der Report „The Great Defrag: How Commerce Media Will Unite Advertising in 2024“ Perspektiven aller beteiligten Akteure aus den verschiedensten Regionen der Welt in einem ganzheitlichen Blick zusammen und zeigt, wie Retail Media das nächste Level erreichen kann.
Eines der wesentlichen Ergebnisse: Ein überwältigender Anteil an Agenturen (93 Prozent), Marken (88 Prozent) und Retailern (89 Prozent) gab an, dass Retail Media einen starken oder positiven Einfluss auf ihr Endergebnis 2023 gehabt habe. 79 Prozent der Advertiser stimmten zu, dass die Ausgaben für Retail Media in Hinblick auf den Umsatz effektiver sind als jeder andere Kanal.
Dazu veranschaulichen die Daten, wie sich Retail Media über rein gesponserte Produktanzeigen hinaus entwickelt hat. Insgesamt sind 85 Prozent der Marken und Agenturen der Meinung, dass die Brand Awareness Fähigkeiten von Retail Media im Upper Funnel immer stärker werden.
„Advertiser, Publisher und Retailer wollen die neuen Media-Möglichkeiten in vollem Umfang nutzen. Unser Job ist es, genau das so einfach wie möglich zu machen. Denn je einfacher es für alle Beteiligten ist, Retail Media erfolgreich zu kaufen und zu verkaufen, desto schneller können wir das Potenzial dieses 100-Milliarden-Dollar-Marktes ausschöpfen“, sagt Brian Gleason, Chief Revenue Officer, Criteo.
Retail Media expandiert Offsite und Instore
Mit Blick auf die Zukunft priorisieren 69 Prozent der Publisher Retail Media Umsätze in den nächsten 12 bis 18 Monaten. Das wiederum sind gute Nachrichten für die 56 Prozent der Marken und 47 Prozent der Agenturen, die aktuell bei Retail Media sowohl Onsite als auch Offsite investieren. Ein weiteres Viertel (24 Prozent der Marken, 25 Prozent der Agenturen) konzentriert sich derzeit ausschließlich auf Onsite, plant aber Offsite in der Zukunft mit einzubeziehen.
Um den Offsite-Anforderungen gerecht zu werden, investieren 51 Prozent der Retailer vorrangig in diesen Bereich. 43 Prozent arbeiten gleichzeitig daran, die Nachfrage nach Retail Media auch Instore zu bedienen, beispielsweise mit digitalen Bildschirmen und POS-Displays in den Geschäften.
„Letztendlich muss Retail Media die gesamte Customer Journey nachbilden“, erklärt Brian Gleason. „Offsite und Instore sind neben gesponserten Produkten und Onsite-Display-Ads wesentliche Komponenten, um Entscheidungen zu beeinflussen und zu steuern. Retail Media bewegt sich im Funnel nach oben, entsprechend müssen neue Nachfragequellen wie Brand Marketing und Performance Marketing in den Mix aufgenommen werden.“
Commerce Media erschließt noch breitere Möglichkeiten
Mit dem Start des Addressability-Zeitalters wurden First-Party-Daten zu einer sehr wichtigen Ressource. Jedes Unternehmen mit einer einzigartigen Zielgruppe und einer Monetarisierungsstrategie hat das Potential, eine neue Einnahmequelle zu erschließen. Tatsächlich wünschen sich 58 Prozent der Marken und 51 Prozent der Agenturen, dass auch Commerce-orientierte Branchen jenseits des Einzelhandels – z.B. Fluggesellschaften, Hotels und Finanzdienstleister – ihr digitales Portfolio weiter monetarisieren.
Diese breitere Aktivierung von First-Party-Daten in neuen Verticals zeichnet Commerce Media aus, eine Weiterentwicklung von Retail Media. 45 Prozent der Marken und Agenturen planen mit Investitionen in Non-Retail-Verticals, die ähnliche First-Party-Daten und Closed-Loop-Funktionen wie Retail Media bieten, um ihre Ziele für 2024 zu erreichen.
Methodik
Der Report „The Great Defrag: How Commerce Media Will Unite Advertising in 2024” basiert auf einer von Criteo in Auftrag gegebenen Studie, die in sechs Ländern weltweit durchgeführt wurde, namentlich Großbritannien, Frankreich, Deutschland, USA, Japan und Südkorea.
Die oben genannten Erkenntnisse stammen aus den Ergebnissen einer globalen Umfrage, für die Criteo im Dezember 2023 1.004 leitende Mitarbeiterinnen und Mitarbeiter von Marken, Agenturen, Retailern und Publishern befragt hat.
Lesen Sie den ganzen Artikel
0 notes
Text
SuiteCommerce Implementation
Growth-oriented businesses today deliver true omnichannel shopping and service experiences. NetSuite’s SuiteCommerce solutions unify business applications and provide a single source of item, inventory, customer and order data. SuiteCommerce Advanced (SCA), the NetSuite e-commerce and content management platform, provides the types of features needed for a modern shopping experience and delivers native, real-time back-office integration with NetSuite ERP. As delivered by EmphoraSoft, this cloud-based, single-page application solution creates seamless, channel-agnostic, personalized experiences.
We are positioned to deliver the full spectrum of your commerce needs, including design, implementation, custom integrations and digital marketing services. From Site Builder to SuiteCommerce InStore, we can make your vision a reality quickly and optimally. If you can imagine it, we can build it.
https://emphorasoft.com/suitecommerce-implementation/
#EmphoraSoft#NetSuite#ERP#CloudERP#NetSuitePartner#OracleNetSuite#oraclenetsuitepartner#netsuiteerppartner#bestnetsuitepartner#NetSuiteSolutions#NetSuiteImplementation#NetSuiteCustomization#NetSuiteIntegration#NetSuiteConsulting#NetSuiteAdministration#SuiteCommerceImplementation#InventoryManagement#SupplychainManagement#FinancialManagement#Manufacturing#SuiteCommerce#CRM#WarehouseManagement#NetSuiteforFoodandBeverages#NetSuiteforFoodandBeveragesIndustry#OracleNetSuiteforFoodandBeverages#FoodandBeverages#Trending#vira
0 notes
Text
Trendy Pottery
Our specialists are in a position to advise you on present market values and trends, “what’s hot and what’s not”. This handsome guide is at once a common survey of Chinese ceramics from the early Neolithic interval to the current day and a vital reference volume for art historians and connoisseurs. We are able to supply a distinctive normal of customer support and an ever-evolving vary of very good worth, quality products - ceramic indoor plant pots manufacturers.
We are the trusted name in online sales for all your backyard requirements. We have a diverse number of ceramics on your greenery and flowers, from rusticterracotta pots to industrial cement pots. Concrete garden pots ad a classical mystique to indoor and outdoor areas, making them a focus of any landscaping or decorating project. Using ethically sourced supplies and practices, we’re proud to bring you our continuously - pottery manufacturing near me.
Our pots are hand-picked from around the globe and suitable for interiors and outdoors. Ceramic pots are a wonderful way to show your favorite home vegetation and flowers. Our beautiful range of distinctive and handcrafted vintage ceramics pots are one-of-a-kind items that add a textural accent to your home. We also stock a variety of ceramic vases ideal for making beautiful display items to indicate your greatest floral preparations. We have developed a big collection of pots and planters with over many objects with waterproof glazed ceramic, cement and terracotta designs. You can purchase ceramic flower pots online or instore today at your personal convenience.
Our variety of pots, water features, garden furnishings, and giftware are second to none. Our staff is dedicated to providing great service and priceless, practical recommendations that will help you create the out of doors house of your goals. We supply a variety of wonderful colors for doors garden world with climate resistance. We provide prime quality products, making them the proper addition to contemporary designs. Coming in a variety of colors, shapes, and types, lightweight pots are on development in trendy gardens and are significantly popular for indoor planting. For more information, please visit our site https://floraldecorimports.com/
0 notes
Text
issuu
#restaurant#restaurants#beaconsmind#proximity marketing beacons#retail store marketing#instore marketing#in store beacons#retail technology solutions#beacon marketing solutions#beacon based marketing#bluetooth beacon marketing
0 notes
Photo
We always evaluate our loyal customers as a priority. Because we do know it is not easy to find a new partner. Choose us, Starts here! #himmers #stainlesssteelbottles #drinkware #tableware #b2b #distribution #wholesale #instore #marketing #waterbottle #amazonhotseller #ebay #shopee #alibaba #customerservice #relationships https://www.instagram.com/p/CfUN7ivPvVt/?igshid=NGJjMDIxMWI=
#himmers#stainlesssteelbottles#drinkware#tableware#b2b#distribution#wholesale#instore#marketing#waterbottle#amazonhotseller#ebay#shopee#alibaba#customerservice#relationships
0 notes
Text
Melodies that Transcend Time: Exploring the Soul of Music
Music has always held a unique power to transport us to a different time and place, stirring emotions within us that words alone cannot describe. Whether it's the gentle strumming of an acoustic guitar or the powerful crescendo of a symphony, melodies have the uncanny ability to transcend time and connect with the essence of our being. In a world constantly seeking solace and respite, music has become an ever-present companion, offering solace and comfort in the form of background melodies that surround us everywhere we go.
One place where the influence of music is particularly pronounced is within the realm of business. From shopping malls to restaurants, the use of music as a tool to create a desired ambiance has become a common practice. Instore radio systems have revolutionized the way businesses engage with their customers, providing a carefully curated selection of tunes that appeal to the diverse tastes and preferences of their clientele. This shift towards an integrated audio experience has transformed the mundane act of shopping into a multisensory adventure, where music plays a pivotal role in influencing our mood and ultimately our purchasing decisions.
The Power of Instore Radio
Music has an incredible ability to shape our moods and experiences. From setting the tone for a romantic dinner to providing a boost of energy during a workout, it has the power to enhance our daily lives in numerous ways. This is especially true when it comes to the role of instore radio in creating the perfect ambiance for businesses and their customers.
Instore radio, also known as background music, plays a vital role in creating a welcoming and pleasant atmosphere in various establishments. Whether it's a trendy clothing boutique, a cozy café, or a sleek hotel lobby, businesses have long recognized the importance of selecting the right music to enhance their brand image and connect with their target audience. With carefully curated playlists and genres tailored to suit the mood and atmosphere, instore radio brings life to physical spaces.
Apart from creating an inviting environment, instore radio serves another crucial purpose: conveying the essence of the business through music. With https://www.theglobeandmail.com/investing/markets/markets-news/GetNews/22817949/my-instore-radio-provides-holiday-music-for-businesses-large-and-small/ , it can embody the brand's personality and values, conveying a message that aligns with the business's mission. For example, a high-end restaurant might choose classical music to evoke elegance and sophistication, while a vibrant sports bar might opt for upbeat and energetic tunes to create a lively atmosphere.
One aspect of instore radio that businesses must be mindful of is selecting music with business-safe lyrics. By ensuring that the songs played in their establishments have clean and appropriate language, businesses can cater to a wide range of customers and maintain a professional atmosphere. This consideration not only avoids potential offenses but also contributes to a positive and inclusive environment where everyone can feel comfortable.
Instore radio provides businesses with a powerful tool to shape the overall experience for their customers. By selecting music that transcends time and connects with the souls of their audience, businesses can foster an environment that leaves a lasting impression and keeps customers coming back for more.
Creating a Business-Safe Atmosphere
In today's competitive business landscape, creating a welcoming atmosphere for both customers and employees is crucial. One powerful tool in setting the right tone is the strategic use of background music. Music has the ability to affect our emotions and behaviors, making it an invaluable asset for businesses looking to cultivate a positive environment within their premises.
Choosing the right tunes for a business setting involves more than simply playing catchy melodies. It requires consideration of the overall ambiance and the target audience's preferences. Utilizing background music that aligns with the brand image and values is essential in creating a cohesive and memorable experience for customers. By selecting carefully curated playlists or utilizing instore radio services, businesses can tailor the musical atmosphere to their specific clientele.
Another important aspect to consider when creating a business-safe atmosphere is the use of music with business-safe lyrics. Ensuring that the lyrics in the background music are free from explicit or offensive content is key in maintaining a professional and inclusive environment. Business-safe lyrics allow businesses to appeal to a wider audience, regardless of age or cultural background, while also minimizing the risk of potentially offensive or objectionable material being played within the premises.
With the right choice of music and consideration for business-safe lyrics, companies can harness the power of music to create a positive and inviting atmosphere. Music has the ability to transcend time and connect with individuals on a deep emotional level. By incorporating carefully selected melodies into the fabric of their brand, businesses can leave a lasting impression and enhance the overall experience for both customers and employees.
Uncovering the Emotional Impact of Background Music
Music has a captivating power to evoke emotions and transport us to different realms of experience. When it comes to background music, its effects can be just as profound. Whether we realize it or not, the melodies that surround us in everyday settings have the ability to shape our moods, influence our behavior, and even enhance our overall experience.
Instore radio and carefully curated background music have become an integral part of various environments, such as retail stores, restaurants, and hotels. The purpose of selecting the right music for these spaces goes beyond simply providing entertainment or filling the void of silence. It is a strategic decision aimed at creating the desired atmosphere and maximizing the impact on customers or guests.
The emotional impact of background music lies in its ability to set a specific tone for an environment. Energetic and upbeat tunes can create a lively and vibrant atmosphere, promoting a sense of excitement and urgency. On the other hand, soothing melodies with gentle rhythms can facilitate relaxation and tranquility. By aligning the emotions elicited by the music with the desired ambiance, businesses can greatly enhance the overall experience of their customers or guests.
Moreover, background music with business-safe lyrics has gained popularity in recent years. While lyrics can add an additional layer of emotional connection to the music, they must also be chosen carefully to align with the values and branding of the establishment. By opting for songs with appropriate and meaningful lyrics, businesses can further reinforce their messaging and create a stronger emotional bond with their audience.
In conclusion, background music plays a crucial role in shaping the emotional experience of customers or guests in various settings. By carefully selecting the right melodies and lyrics, businesses can create a captivating environment that transcends time and leaves a lasting impression on those who experience it.
1 note
·
View note
Text
Adapting the concept of a bandstand
Coffee stand - a welcoming and unique experience
CONCEPTS TO CONSIDER:
Creating an inviting and cosy atmosphere with comfortable seating, good lighting and aesthically pleasing decor, this could include background music.
Introduce exclusive coffee blends, specailty drinks and unique food, Implement daily weekly specials to incentize repeat visits. Shopping discounts and coupons can be collected when buying drinks (instore only)
Loyalty programme, mobile app or a punch card system for tracking and awarding customers
Host events, live music performances, art exhibitions
Partner with nearby businesses to offer cross-promotions or discounts for customers
Collaborate with local artists, artisan or bakeries to feature and sell their products at the stand.
Ensuring the coffee stand is highly visible or multiple stations across the city center, using creative and eye catching marketing strategies to draw people in.
0 notes
Text
Halloween Driving Growth and Innovation Across Grocery Retail in the UK.
The run up to Halloween in London becomes more exciting each year as the retail sector continues to invest in the event as an important retail occasion. Over the last 20 years Halloween has clearly become an focal winter trading event, one which is, interestingly becoming more popular also in Australia. Retailers, brand owners and innovators continue to push the boundaries around Halloween inspired products creating engaging instore displays and exciting novelty products to deliver that customer experience. The influx of spooky decorations, costumes, and themed products has not only enriched the cultural landscape but also fuelled a thriving retail industry. In this blog, we’ll explore the growing influence of Halloween on the UK’s premium retail sector and how it continues to evolve.
Recognising that the major retailers are increasingly competitive about winning their share of the Halloween trade, Aldi UK as an example are advertising on the radio the price of carving pumpkins and trick or treat bags in the run up to the big occasion, this blog focuses on the premium end highlighting some of the innovation that will influence mainstream retail over the coming seasons, creating growth opportunities for Private label, existing or new brands. Interestingly in contrast to the competitive retail scene pick your own pumpkins looks to becoming a growth area where families can walk the pumpkin patch and choose their own pumpkins, connecting the childhood experience with British farming and the countryside.
The Evolution of Halloween in the UK
Estimated value at retail in 2021 as £607m then 2022 at £657m the event is significant (almost 2/3rds of the estimated value of Valentine’s Day in the UK) Statista forecast that since 2013 the value of Halloween in the UK retail has increased 4-fold.
Which generation spends the most on Halloween?
Premium retailers’ response
Insights from time in market last week experiencing the range in two of London’s leading retailers last week, Selfridges and Fortnum and Masons, the level of innovation has again increased year on year. Baked goods and confectionary being the clear standouts, highly decorative, brightly coloured, ghoulishly themed individual cakes alongside traditional cakes available through the instore bakery or café formats, followed by a wide range of chocolate-based confectionary.
Increasingly we are seeing a high standard of craftmanship driving innovation as the most ghoulish products appear more and more realistic, the picture below of the severed fingers an advancement on last year’s eyeballs.
Halloween’s growth has significantly benefited the UK retail sector:
Seasonal Boost: For retailers, Halloween now represents a critical seasonal boost in revenue. From late September to early November, stores enjoy a steady stream of shoppers seeking Halloween products.
Economic Growth: The surge in Halloween’s popularity has led to increased economic activity, benefiting both large chains and small, independent retailers.
Creativity and Innovation: Halloween encourages retailers to innovate and unleash their creative potential. It has become a platform for unique, themed marketing campaigns and products.
Cultural Impact: Halloween has woven itself into the fabric of UK culture, fostering a sense of community and celebration that transcends retail sales.
The future of Halloween in UK retail
As Halloween continues to gain prominence in the UK, retailers are likely to keep capitalising on the event. We can expect to see even more innovative products, experiences, and marketing campaigns targeted at inspiring todays’ consumers.
The key international food trends for Halloween
Halloween isn’t just about costumes and decorations; it’s also a time for indulging in delicious and sometimes spooky treats. Here are some key food trends for Halloween that have been helping brands deliver growth through the event and creating future opportunities for Private label or contract manufacturers.
Gourmet Halloween Confectionary: While traditional confectionary still reigns supreme, there’s a growing trend toward gourmet and artisanal Halloween sweets. Expect to see specialty chocolates, handcrafted lollipops, and unique flavoured candies.
Healthy Halloween Snacks: Health-conscious individuals are looking for alternatives to the sugar-laden treats. Snacks like apple slices with caramel dip, yogurt-covered pretzels, and homemade fruit popsicles with eerie shapes have gained popularity.
Pumpkin Everything: Pumpkin-themed foods are a Halloween staple. Beyond pumpkin pies and pumpkin spice lattes, you’ll find pumpkin-flavoured ice cream, cookies, and even savory dishes like pumpkin risotto or soup.
Spooky-Themed Desserts: Bakers and pastry chefs are continuing to inspire with spooky desserts. Expect to find cupcakes adorned with edible eyeballs, “mummy” cake pops, and cookies shaped like ghosts and bats.
Witch’s Brews and Elixirs: Halloween-inspired drinks are becoming increasingly popular. Expect to see mocktails and cocktails served in cauldron mugs or beakers, often with dry ice for a foggy effect.
Freaky Milkshakes and Sundaes: Over-the-top milkshakes and sundaes, complete with extravagant toppings like whipped cream “ghosts” and rainbow-colored syrups, are a hit with both kids and adults.
Savoury Halloween Dishes: Halloween isn’t all about sweets. Savory dishes like stuffed bell peppers resembling jack-o’-lanterns and “mummy” wrapped hotdogs or sausage rolls are gaining attention.
International Flavours: Exploring international flavours and traditions for Halloween is on the rise. Mexican Day of the Dead-inspired dishes like sugar skull cookies or Italian-inspired gnocchi “eyeballs” are becoming popular choices.
DIY Halloween Recipes: With the advent of social media and food blogging, many people are turning to DIY Halloween recipes, from making their own caramel apples to baking intricate haunted gingerbread houses.
Looking to see how your business can benefit from the sustained growth within Halloween in the UK, talk to the team at
Prof. Consulting Group
Prof. Consulting Group will help lead your business to success in the Australian food industry with its team of industry-leading experts and extensive range of services.
For more information pls contact [email protected] or [email protected] The award winning Prof Consulting Group operates registered offices in Melbourne, Australia and Somerset, the UK.
0 notes
Text
Top 5 Local Coffee Spots in Kildare
If you are a coffee fiend like us, you will know how disappointing it is when you’re out and about and craving a caffeine kick but Google Maps tries to tell you that the closest coffee shop is a Starbucks or Costa Coffee. This happens because these multinational companies pay exquisite amounts to Google to advertise their shops at the top of your search, but what you may not know is that there is a treasure trove of incredible coffee spots in and around Kildare – you just have to find them (or, at least read this blog)!
We have compiled a list of our top 5 independent coffee shops in Kildare, outlined below. Let us know if you have tried any of these locations or if there is anywhere that we’ve missed!
5. Square – Main Street, Kildare Village
Square is a locally owned coffee shop situated on the Main Street in Kildare Village. Its owners boast an enthusiasm for locally produced coffee beans (grown in Kilcullen!) and also source their excellent range of pastries and cakes from local bakers as well. Dropping into this coffee shop is an excellent way to support a local business whilst also getting your coffee fix. It is also living proof that good coffee doesn’t need to be produced miles and miles away!
Instagram page:
4. Dubh – 10 George’s Street, Newbridge
Originally occupying a space across the street, Dubh moved into its new premises in 2021 and now faces the Old Market Square in Newbridge. They have revolutionised their menu with the expansion of the new premises and now offer a full food menu in addition to its well-renowned coffees. Brunch café by day and tasteful eatery by night, this is a perfect spot for readers of our blog as it combines coffee and alcohol to create a cosy, intimate atmosphere right in the heart of Newbridge. They offer extensive vegan options and often host special events on different evening’s during the week, such as game nights and live music. Be sure to check this place out and let us know what you think!
Instagram page:
3. Strong’s Café and Bistro – Market Square, Kildare Village
Strong’s Café is a family-owned establishment located in Market Square in Kildare Village. They brew their delicious coffees using a special blend all the way from El Salvador, which is an award-winning blend in Ireland, and they also offer a large menu of homecooked meals which cater for many different diets. They use locally-sourced ingredients for their meals and along with Square, is a fantastic way to support the local economy by visiting. Their coffee is just incredible and along with the cosy and comfortable décor of the premises, sitting there with a cup of their finest coffee and watching the world go by can make you feel miles away from where you really are. A perfect place to get away from the hustle and bustle of life.
Instagram page:
2. Bad Habits – Basin Street, Naas
If you have ever wandered along the canal in Naas and suddenly smelt an incredible aroma of roasted coffee beans, it is extremely probable that this scent is wafting from Bad Habits. Bad Habits is a sister café to Dubh (mentioned above) and is located on Basin Street in Naas. They ethically source their beans and are known for their seasonal menus and delicious selection of pastries, and the staff are always super friendly and up for a chat. It’s a great, bubbly atmosphere in this coffee shop and if you visit and enjoy their coffee, they even sell bags of the beans both instore and on their online shop! We highly recommend this spot if you are in the area and looking for a lift in mood.
Instagram page:
Hey, Darling – Monread South, Naas
Hey, Darling opened up in Naas in summer 2022 and quickly became a firm favourite among locals. Boasting a menu of various pastries and sweet treats, delicious, rich coffee and hot meals catered to all dietary needs, it is no surprise that this coffee place has landed at number one on our list. They are even pet-friendly, so make sure to bring your furry friends with you to avail of a “pup cup”! As a bonus, it opens at 08:30am on a Sunday, which is so rare for a coffee shop, so it is the perfect place to drop into during your morning walk, or even if you are looking to get some work done with a warm beverage at your side.
Instagram page:
So there you have it - our top five coffee spots around Kildare. We told you it wasn't just Starbucks! We would love to know if you try any of these places and your opinions. We would also be excited to hear your suggestions, too! We hope this list has been helpful to not only locals trying to find their new favourite cup, but also visitors to the area who are looking to try something different whilst supporting local businesses.
0 notes
Text
Cellulant's Instore targets small merchants with a promise of quality
Cellulant’s new Nigeria country manager has one job, to grow Cellulant’s share of Nigeria’s large payments market with a combination of mobile and card payments. In a market where mobile PoS devices rule, the Kenyan company is hoping to turn a crack in the wall into a den it can dominate.
In February this year, Ibrahim Aminu was appointed Cellulant’s new general manager for Nigeria. The former…
View On WordPress
1 note
·
View note
Text
Temple & Webster update 200k product descriptions using GPT Technology
In a world increasingly dominated by technology, the advent of Artificial Intelligence (AI) is dramatically altering the landscape of online retail. A prime example of this shift is the case of Temple & Webster (ASX: TPW), a leading online furniture retailer based in Sydney. They have recently embraced the power of AI to enhance their business operations, leading to notable benefits such as improved sales conversion and heightened customer satisfaction.
According to a recent trading update, Temple & Webster have implemented an AI-powered language model called ChatGPT that is responsible for managing 25% of all pre-sale product inquiry live chats. Further, AI is now enhancing the product descriptions across their website, offering insights for all 200,000-plus items listed.
The retailer believes that the 'significant potential' of AI to enhance the customer experience is immense. Consequently, they have increased their investment in AI technologies, and they're already seeing early results. These advancements have led to an increase in live chat customer satisfaction, an increase in customers adding products to their carts, and a rise in conversion rates.
CEO Mark Coulter is excited about the potential of AI as a game-changing technology. "The pace of this next technology revolution is only getting faster. As the leading pure play online retailer, we have the resources and capabilities to ensure we are at the forefront of this revolution," he said.
In the context of an online-only business that operates without physical stores or in-person sales staff, Coulter believes the potential for AI to significantly lower the cost of doing business, drive conversion and enhance customer benefits is substantial. "We believe this will further drive our competitive advantages and allow us to win market share," he added.
Temple & Webster is not the only Australian company to have embraced AI. Hello Drinks founder, JP Tucker, has launched an AI Solutions technology named Copydash.ai. This tool has already demonstrated results for brands like Jim Beam, helping them surge from page 60 to page 1 with a tailored content strategy.
"The software has been in development over the past 18 months, and is now ready for market," Tucker shared. "Early results have seen Copydash generate content for our clients up to 50 times faster than ChatGPT and other platforms, delivering a headcount cost saving of up to 80%."
As we reach the mid-year mark, it's becoming abundantly clear how technology, particularly Artificial Intelligence (AI), is shaping the world of online retail. Businesses keen to bolster their year-end performance are recognizing the value of refreshing their content strategy now. Given that SEO results typically take 3-6 months to materialize, a mid-year content overhaul could position businesses well for the traditional uplift in traffic and sales during the run into Christmas.
Tucker went on to share that ''Content is only the beginning for Copydash.ai, we have an exciting roadmap of AI Solutions that are relevant to assisting our clients to reduce their bottom line, but help drive their growth online, and instore.
Interested parties are encouraged to reach out to Copydash.ai or JP via LinkedIn to arrange a demo and explore how AI can elevate their businesses to new heights.
Read the full article
0 notes
Last Seen Blogs
brattyplants
Bratty plants
frisms
@moonscape
birdssouls-blog
Bird's Soul
ozge-kurt-blog
Ö Z G E K U R T