Luh tyler being popular is so funny because it means the guys 6 years ago on soundcloud were right when they said "this is ahead of its time" on songs made by kids on their phones with dreamthug exclusive mexikodro xangang type beats
The torchbearer of ATL's eccentric internet rap sound, Bear1Boss has just released his new project Bubbles – his third release of 2024, along with a new video for "Unbearable". Arriving on the heels of February's SUPER BOSS!, which Pitchfork hailed as “a bass-heavy collage of Mario noises, trap beats, and whirling synths", and his joint co-publishing deal with Rick Rubin's American Songs and Pulse Music Group, Bubbles is a continuance of Bear1Boss' futuristic take on his city's Hip-Hop sound. A long-time standout in his native scene with deep ties to some of their most recognizable names like 2 Chainz, Mexikodro and Popstar Benny, Bear1Boss is known as much for his ferocious output as he is for his out-of-the-box creative approach – culminating in a unique fusion of “plugg” and colorful internet Rap music. Defined by animated, autotune-heavy vocals and maximalist production jam-packed with video-game sound effects and playful ad-libs, Bubbles boasts features from KEY! and Bermuda Yae as well as production from Popstar Benny, finding the flagship artist of the producer’s Popstar FM continuing to level up his signature high-energy style. Already living up to his prolific reputation in 2024, the recent release of his high-octane 5-track EP Outta Here!, a standout appearance on evilgiane’s #HEAVENSGATE VOL. 1 with the track “IDK NUN", and SUPER BOSS!, Bear1Boss effectively set the stage for this release as he continues to push the boundaries of what Hip-Hop can sound like.
youtube
Although Bear1Boss has been a staple of Atlanta’s bubbling underground Hip-Hop scene for years – collaborating with rising stars like Tony Shhnow, Anycia, and Popstar Benny while innovating the raucous sound he's created, his profile has never been bigger than it is today. He experienced big influxes of new interest in 2023 following an animated On the Radar performance that was widely circulated on social media, and when he serendipitously appeared in the resurfaced Playboi Carti arrest video from 2022 earlier this year, it was a clear-cut testament to Bear1Boss' perseverance as he bridges the gap between popstar and rapper. Bear1Boss has always maintained his forward-thinking approach to music by dropping projects at a breakneck pace to go along with his endless stream of singles and music videos — including recent notable releases like SUPER BOSS!, and the radiant new release Bubbles. This year, Bear1Boss is taking full advantage of his time in the spotlight as he continues to pave his own way into the mainstream.