TOP DE INFLUENCERS
Isaac Hernandez & Ximena Gonzalez
Khaby Lame corrió como la pólvora. Es el creador de TikTok más seguido desde junio de 2022, momento en el que adelantó a la bailarina Charlie D´Amelio que llegó a encabezar el ranking durante 819 días.
Khaby se hizo muy popular mostrando cómo otra gente se complica la vida realizando tareas que en realidad son muy sencillas.
Es muy probable que en algún momento hayas visto alguno de sus vídeos, porque acapara casi 162 millones de seguidores.
Aquí tienes una lista en la que encontrarás nombres más o menos reconocibles.
Te compartimos sus TikTok para que comiences a seguirlos
https://www.tiktok.com/@khaby.lame?is_from_webapp=1&sender_device=pc (Khabane LAme)
https://www.tiktok.com/@charlidamelio?is_from_webapp=1&sender_device=pc (Charli D`amelio)
https://www.tiktok.com/@bellapoarch?is_from_webapp=1&sender_device=pc (Bella Poarch)
https://www.tiktok.com/@mrbeast?is_from_webapp=1&sender_device=pc (Mr. Beast)
https://www.tiktok.com/@addisonre?is_from_webapp=1&sender_device=pc (Addison Rae)
Las estadísticas generales de TikTok son muy importantes para entender esta red social por completo, pero también son muy importantes las estadísticas de nuestro propio perfil y hacer comparaciones entre tiktokers.
Además de estar al tanto de tu número de seguidores, “me gustas”, visionados, etc. en la propia aplicación, también te puedes apoyar en la página TikTok Counter.
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Public Health Campaigns and Gen Zs
Strategies for an effective public health campaign
While the notion of 'social media health campaigns' may seem unreliable, many young people (Gen Zs) have turned to these platforms for healthcare information (Liedke & Gottfried 2022). Thriving communities of health-conscious individuals already follow various healthcare professionals, ranging from dieticians and general practitioners SOCMED accounts to mental health advocates. When the Covid-19 pandemic emerged, they were bombarded with a new spectrum health-related content.
However, with the influx of public health social media posts, for a social media health campaign to induce genuine behaviour change, it must actively engage users in an understandable and enjoyable manner. This prompts the question: How can social media platforms effectively convey health messages?
Suitable Platform
To ensure that the content posted effectively reaches the right demographic, the public health campaign should be launched on a suitable platform which receives the most footfall of the respective demographic (Nuseibeh, N 2017). For instance, in this case where the target audiences are Gen Z, the suitable platform to use would be Tiktok which receives an average of 765 minutes in a month (Statista 2022).
Influencers of the Season
Collaborating with influencers in the health campaign can lead to the credibility of the campaign. Young individuals often look up to influencers as relatable and examplary figures, and their support of health-related content can significantly impact attitudes and behaviors of their audiences (Wolf 2020).
Partnering with influencers allows for the dissemination of health messages in an original and personal manner. Their ability to share personal experiences, insights, and practical tips can resonate with the audience, creating a sense of connection and understanding.
For example, Charli D'Amelio promoting keeping a distance during COVID by participating in the campaign of social distancing. In the picture above, it can be seen that she curated a trendy dance which can easily be followed and replicated by her followers, garnering engagement and participation by her audiences. She also utilises #DistanceDance which further pushes the content on TikTok.
Paid Advertisements
While organic reach is essential, strategically investing in paid advertising can exponentially increase the campaign's visibility. Platforms like Instagram and Tiktok offer targeted advertising options at affordable prices, allowing campaigns to reach specific demographics, including Gen Z (Ranftl 2013).
Conclusion
Overall, carefully selecting suitable platforms, leveraging the influence of influencers of the times, and strategically investing in paid advertising, the health campiagns can maximize their impact on the target demographic.
References
Liedke J & Gottfried J 2022, ‘U.S. adults under 30 now trust information from social media almost as much as from national news outlets’, Pew Research Centre, viewed 18 November 2023, <https://www.pewresearch.org/short-reads/2022/10/27/u-s-adults-under-30-now-trust-information-from-social-media-almost-as-much-as-from-national-news-outlets/>.
Nuseibeh, N 2017, Different Social Media Platforms, Different Target Audience: Knowing which social media platform should your business focus on growing. | Nadia Writes, Brighton.ac.uk, viewed 20 November 2023, <https://blogs.brighton.ac.uk/nadiawrites/2017/04/17/different-social-media-platforms-different-target-audience-knowing-which-social-media-platform-should-your-business-focus-on-growing/>.
U.S. Gen Z monthly minutes spent on social media 2022 | Statista 2022, Statista, Statista, viewed 20 November 2023, <https://www.statista.com/statistics/1359924/time-spent-gen-z-social-media/#:~:text=TikTok%20was%20the%20second%20most,photo%20and%20video%2Dsharing%20platform.>.
Wolf, A 2020, Gen Z & Social Media Influencers: The Generation Wanting a Real Experience, Honors Senior Capstone Projects, <https://scholarworks.merrimack.edu/honors_capstones/51>.
Ranftl, J 2013, ‘What Elements Make an Effective Advertising Campaign? A Review of Common Elements among Proven Effective Advertising Campaigns’, Unr.edu, viewed 25 November 2023, <https://scholarworks.unr.edu/handle/11714/582>.
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