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skrunksthatwunk · 4 months

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you go to a lesbian blog and find it says women only!! no men allowed!!! and go oh! excuse me, um, what about other lesbians? plenty of lesbians are genderqueer... and they go well, okay, go fuck yourself tim chop off your sweaty dick and stop calling yourself a lesbian. you do not have a dick, actually. you think about that fact often, even though it does you no good. you do not tell this person that.

you go to another lesbian blog and it says women only and you try again, and this time they change it to wlw + nblw only (non-men who love non-men :D). and you'll say hey i appreciate that but gender's not really that cut and dry for a lot of people. someone could be both a man and nonbinary, for instance. i just worry that you're looking at nonbinary as a generic third gender, or an extension of womanhood. i mean yeah you include nblw in your tags but all your posts are about pussy-havers exclusively. what's with that? and they say go fuck yourself you pervy man pretending to be a lesbian. you tried to sneak in but i won't let you.

so you go to a lesbian blog with a dozen or so posts about queer people needing to be more weird about it and you sigh in relief. but you still see the men dni. that's odd. hoping for the best, you say hey! i know you mean well but please maybe don't put men dni at the end of the lovely posts on your lesbian blog bc some lesbians are men. and they'll be like ok!! well you're allowed ;) and you say no that's not. no. some men are lesbians not just me. you think about your own dicklessness and wonder if that's why you were given entry. and you add that even if male lesbians are allowed, there's no indication of that. how would anyone know without asking? and they're like ohh gotcha gotcha well men dni + this is for sapphics only!! and you'll be like ok well that treats the concepts of men and sapphics as mutually exclusive identities and i just told you that's not true and you agreed with me so.. i don't think that solves our problem. and they're like. ok. fine. men dni but genderfluid and multigender people are allowed! and you're like no see that's. that's still the same thing.. you're saying the same thing just with different words. if you don't want men to interact but you're fine with multigender/genderfluid/etc ppl interacting then you either don't see them as Real Men (because they don't reach a standard of Full Manhood) or Complete Men (because they're only Part-Time Men), both of which suggest that they are, in some way, not men or less-than men, which is invalidating and defeats the point of the exception in the first place (accommodation) OR that you don't really mean the dni which is confusing and inconsistent and makes guydykes feel weird and uncomfortable and excluded from the lesbian space you're trying to cultivate. and they're like um. ok. so. cishet men dni? and you're like well i think that makes more sense, but what if someone identifies as both a cishet man and a sapphic? again, if we're trying to accommodate the genderfucky populace then that has to be a possibility that is considered. and they say god you people are never happy. what do you want me to do? what am i supposed to say to keep the right men out? and you pause. you empathize with the need for a space free from dudes trying to fuck you straight and feminine. dudes who watch lesbian porn and joke about what they'd do if they were allowed into girls locker rooms. who look at you like a piece of meat, and like someone who looks at women like pieces of meat in the same way he does. you get it. you know. you want a space where you can be sapphic, too. that's why you came to these blogs in the first place. you brace yourself and you say well i don't know that there are "right men" to keep out. i don't know that there's any single label that would accomplish whatever it is you're trying to accomplish. you could go for "sapphics only" or "queers only" and i think that might be the closest thing to what you want, but it's never going to be perfect. creating any exclusive space is going to shut out people you didn't account for, and the broader the label, the more people will be shut out that you didn't want to shut out. and what about people who don't know if they're allowed? what of questioning transbians, where are they supposed to go? and, frankly, i think i might rather my dykey posts get read and appreciated by a gay guy who sees me as a man than a woman who only sees me as a sacred womb, pure from male perversions or violence or whatever. i think community might just be more complex than a dni can handle. and they look at you and say i don't want to not have a dni. i think you're too permissive. you can't just "what about" or microlabel your way into everything. go fuck yourself, i bet you're not even a lesbian anyway. go find a real problem to get mad about.

you go to a lesbian blog. you ignore the men dni because you know you probably don't even count to them. or maybe you do count and, out of respect for your manhood, they'd shun you accordingly. you try to feel okay about that. you scroll past dozens of posts about mediocre men and gagging at straight friends' boyfriends and how gross and undeserving men are of the beautiful women they couple up with and how all women should be gay so they can get treated right and and and and and. you finally find a post about curling into someone you love and feeling at peace and try to lose yourself in it. you know that feeling is what unites you, what makes you belong. you try to focus on it. you think about carding your hands through a butch's hair or lacing fingers with a femme and feeling warm and loved and more yourself than you ever have before. like this is who you're meant to be. you read about lesboys and butch boytoys and genderfucky dykes and big hairy deep-voiced wonderful women (like you want to be someday, like you wish you could make yourself) and you try to ignore the men dni underneath each and every post. and you daydream about meeting someone kind and earnest at a lesbian bar even though you don't think any such bars exist within three states of you and you can't drink and don't want to drink because you need to be in control of yourself at all times so you don't fuck up like you're always about to and here in the nonexistent lesbian bar you feel wanted and safe and in good company. you picture your ideal, happiest self. it is a mistake. ideal-you has a goatee. not the mascara one you smear on and call drag even though you know it's not drag, not really, the beard you call drag because you think everyone would look at you sadly if you told them it was just to pretend you had something out of your reach. a beard that's soft and that you grew and that cannot be smudged away if you get too comfortable with it. the dream shatters. your people pull away from you, their scoffs mixing with the mind-numbing gay girl bedroom pop you learned to settle for just to have something that almost resembled you, they all pull away and turn their backs and do not look at you. you're too close to being a man now, even though you're the same amount of man as before. and they know you're not supposed to interact with men, not as you would with dykes, at least. and it sours. it's all your imagination, all in your head, but it sours.

you sigh. you think about how small you are. how short, how narrow, how feeble. how your voice pitches up when you talk to strangers because it's easier to speak quietly when it carries more, and because you're nervous. because it's a chore to talk, like everything is. you think about testosterone. you think about how your family would look at you, the questions they would ask, your answers they would only pretend to accept. the uncomfortable glances and whispered questions they'd try to hide from you. you think about how small you are, and how small you will always be. how you don't know of a way to fix it, but even if there was one, no one would want you anymore. you'd be the only one thinking it made you a cooler dyke. you think about how you don't even want a T-voice all the time, how you'll never be able to switch it at will, because you don't know how and can't bring yourself to figure it out. you think about how your throat closes around every hint of your own attraction. how wanting is perverse, how wanting is invasive, how wanting is embarrassing and too vulnerable so it must stay anonymous, as an online witness, and how you can barely manage to form or maintain friendships because your brain makes you pull away, always spinning out and struggling to recover from the simplest of interactions. how they'll all leave you and you won't chase after them at all and how that will hurt them. how stuck you get. how it looks like nothing's holding you back, how that frustrates everyone who thought you were going to be more than you were. the people you love who understand except when it comes to being ghosted, being shut out. how you don't want to hurt them. how you can't tell them that because you're stuck. how you turn to stone when touched, how you never reach out, how you lose your speech and can't look at people, how your autism is fun and sexy until it becomes real and you never see them anymore, how much you longed for someone who knew everything without you having to explain, and who loved you anyway. how unreasonable you know that is to expect of anyone. you think about that not-even-real lesbian bar. you think about how you still can't drive. how you can't leave your home on your own, without dragging somebody into helping you. how you can't leave your body. how you can't leave your manhood behind.

you think about finding another lesbian blog and ignoring everything. about skimming it for the parts you can juice some meaning from. the parts men ignore and don't understand, and how typical of you it is to do so. or the parts where you're not welcome and you should accept that, because it's for lesbians only. how you are a lesbian anyway. how you're meant to choose lesbian or man, how each is a betrayal of some kind to yourself or your people, your family, your lovely strangers, your rare friendly acquaintances. about the parts that tell you you're not wanted, that you're ugly and lazy and gross and insert yourself everywhere without even asking. about the parts that tell you you are hated, and how lesbians are above it all by rejecting men. how lesbians are each blessed miracles. about the parts that say you should be ashamed of being whatever twisted confused freak you are, of everything, of looking and wanting or not looking or not wanting, of picking and choosing instead of taking it all in with a smile. after all, shouldn't you take it? or is your ego too fragile, as men's so often are? aren't you tired? good. we're not here for your consumption. and we sure as hell don't want your company or "community" or whatever. didn't you read the sign? no boys allowed. and if you want to come in you have to make up your mind. as if you haven't told them the only answer you have. you're both. you're both.

you know you broke the rule by interacting.

but it gets lonely sometimes. you wonder if they know.

#before i maybe get yelled at:#1) no i do not think ppl are evil for having men dnis no i do not think these are all equal transgressions even #though there is an overlap that should be examined that i think is based in a degree of lesbian separatism + exclusionism #2) yes there are lesbian blogs and people that are cool about genderfucky people. i'm not talking about them #3) this is a stylized vent post about trying to find lesbian content on tumblr that isn't like this. all these dnis/rules are ones i have #encountered. no i do not literally tell these people to change their dnis to suit me. the conversations are symbolic and ideological in #nature. if i find a blog with men dni i generally go somewhere else. it's about emotions. it's about my feelings on that it's not literally #about dming someone demanding they change things. it's not about demanding that You change things or else you're a bad person.#4) it is about the conflicts and hypocrisy and inconsistency of strict and exclusive sexuality labels persisting in gender-diverse spaces #and how it affects me as a lesbian who is a man who is a woman who is fucking whatever else. and yes it is about transphobia too.#5) it's about how lesbians feel the need to exclude men and how i think efforts to do so fail and hurt ppl and are often misguided #tht i think also comes up in like. bi lesbian/mspec lesbian/gaybian discourse. i'm not any of those myself but it seems like there's overla #6) if this post seems whiny and sad and insecure that's because it probably is. i have a right to be all of those things.#7) no i do not think all lesbians are man-hating assholes. i am a lesbian. i love lesbians. i love dykes and most of them are fantastic ppl #i just think the general bullshit of the world leads to this defensive thing that ends up hurting others in our community y'know?#8) i get that my perspective/experience is a bit unusual and many lovely ppl haven't considered it. that's part of why i'm sharing this #nyarla dni #<- sorry man it's too vulnerable. gonna keep this one to the internet-only folks

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imarketer4udma-blog · 1 year

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9 MARKETING CHALLENGES AND HOW TO OVERCOME THEM

Marketing can be complicated. Whether you’re just starting out or have been in the game for years, the reality is that marketing strategies come and go and continually change. In a time when businesses are trying to utilize every single channel available to acquire new customers — from social media to paid ads to content marketing — it can be hard to know how to fit it all into your daily work and still maintain a quality level of service for your current customers. Big marketing challenges are what all businesses face at one point or another. But with the right tools and strategies, you can turn a problem into an opportunity. In this article, we’ll cover some of the top marketing challenges business owners face today and how you can successfully overcome them.

LEAD GENERATION

According to a survey by Inbound, the main challenge for modern marketers is generating traffic and leads. The increasing competition exacerbates this situation even more. It’s worth considering the huge variety of platforms for promoting goods and services, which can make it really difficult to choose the right direction and concentrate efforts on it.

What should you do?

Create high-quality and in-demand content for your target audience. Surveys show that more than 40% of consumers crave video content, while only 20% prefer to read blogs. Do all marketers know what kind of content their customers want? Do they create truly engaging content? If you’re able to create content that sparks user interest, it’s important to promote it effectively so that users notice it. Nowadays, due to the abundance of content on the internet, it’s not easy to compete for consumers’ attention, but if you keep up with trends and experiment with formats, you’ll succeed as a marketer.

ACHIEVING ROMI

Marketing ROI or return-on-marketing-investment (ROMI) is a sub-metric of ROI that measures the efficiency of a marketing campaign for the purpose of assisting better decision-making for future investments.

The issue of the cost-effectiveness of marketing and promotional expenses has become increasingly important in recent years, as evidenced by survey data. Tracking and ensuring ROMI can be an even more challenging task if there is a lack of in-depth analysis of the effectiveness of each channel and each marketing activity, as well as a lack of information sharing between different departments within a company.

After all, achieving ROMI largely depends on directing resources towards the most conversion-focused channels, which is impossible without analyzing data and metrics.

What should be done?

Firstly, it is important to improve the interaction between the marketing and sales departments. Implementing software such as CRM systems to increase sales and analyze data can help identify weaknesses and strengths in business processes and find areas for growth. Tracking traffic sources and lead conversions into sales provides a clear understanding of whether your marketing is working or not, and whether budgets are being spent correctly.

According to surveys of marketers, the most effective strategy is inbound marketing in combination with SLA (Service Level Agreement) (the company’s approach to organizing IT processes).

Recall that inbound marketing includes SEO, social media branding, blogging and various internet platforms, podcasts, videos, and other types of content marketing. The inbound marketing strategy is based on the need to generate interest among consumers.

BUDGET SIZE

Another challenge is justifying the expense on marketing promotion, which marketers are forced to defend. This is especially relevant for small companies.

How to solve it?

Measure ROMI. Analyze the effectiveness of advertising channels. The key to ensuring sufficient expenditure on promotion is measuring ROMI. Marketers surveyed cite measuring ROMI as the key to ensuring sufficient expenditure on promotion. On average, specialists who work with measuring the effectiveness of marketing investments have a budget that is 180% higher.

IM4U Marketing Agency was approached by a client who, with a fairly large marketing budget, had almost no results. We began by reviewing the client’s business goals and current marketing budget. Then we identified areas where the client could optimize their budget by reallocating funds or using more cost-effective marketing channels. Finally, IM4U Marketing Agency created a customized plan that maximized the client’s budget to achieve their desired outcomes while minimizing costs. We were continuously monitoring the campaign’s performance and adjusted the plan as needed to ensure the client gets the most out of their marketing budget.

INCREASING WEBSITE EFFECTIVENESS

Another problem is creating a truly effective website that not only attracts visitors, but also converts them into customers and achieves financial goals. The problems that marketers solve in this process can be quite diverse, such as how to create and optimize content or how to develop an emotionally engaging design.

What is the solution?

It is important to optimize the site’s loading speed and ensure its adaptability to mobile platforms. If your problems are due to a lack of necessary specialists and finances, know that there are many marketers like you. This problem is particularly common in small firms. Hire a freelancer or consult a small, responsible agency. Marketing channel integration platforms can also help simplify a range of website improvement tasks.

CHOOSING TECHNOLOGICAL SOLUTIONS

Reviews, case studies, and reports can help marketers choose suitable software and platforms to implement their daily tasks. However, these reviews are often conflicting, which can make the choice more difficult.

What can be done?

Seek advice from friends, colleagues, and professionals, and closely examine all video reviews and case studies on working with various tools. The trial period for many services allows for a deeper understanding of the product and how it can solve your specific problems – do not overlook this opportunity.

Marketing automation using online platforms is designed to simplify your work. The survey showed that about 40% of marketers are already using more than 2 services and will continue to do so in the future.

THE PROBLEM OF CONTENT TARGETING

A crucial aspect of marketing is precise targeting. Marketers know that by relying on detailed buyer personas, they can conduct successful advertising campaigns with high conversion rates. Study your target audience as well to achieve success in your marketing campaigns.

More information in our article “How to improve your PPC Ads – 8 advice you didn’t know”.

THE DEVELOPMENT OF AI

Certainly, the development of AI represents a significant challenge for marketers today. On the one hand, AI tools, such as ChatGPT, Midjourney, Jasper can offer great benefits, such as increased efficiency, more accurate data analysis, and faster decision-making. On the other hand, integrating AI into existing marketing processes and workflows can be a complex task that requires significant planning and preparation.

How to overcome?

To overcome this challenge, marketers need to invest in training and education to ensure that they have the skills and knowledge necessary to use AI effectively. Additionally, marketers need to work closely with IT and data teams to develop new systems and processes that can integrate AI tools into existing workflows. Finally, marketers need to be mindful of the ethical implications of using AI in their work and ensure that they are using these tools in ways that are transparent, ethical, and respectful of customer privacy. With the right approach, however, AI can be a powerful tool that helps marketers to achieve their goals more efficiently and effectively.

RECRUITING TALENTED SPECIALISTS

Demand for technically advanced and creative marketers in the job market today exceeds supply like never before. Talented specialists are needed by everyone, and searching for the right fit for your company can take months, while the work needs to be done now.

How to solve?

Create attractive conditions, taking into account that maintaining a balance between professional and personal lives is important for 69% of job seekers, while 41% are focused on career progress.

Also, growing specialists within your own company can help you solve this problem. Training and mentoring by experienced professionals can promote the development of diverse skills in key employees, to apply them in your work. This takes time and resources, so choose and train the most capable and eager ones.

FALSE PROMISES NEGATIVELY AFFECT BRAND ATTRACTIVENESS

Companies like Allstate Insurance and Avis Car Rental have set themselves on the path to inevitable failure by using enticing slogans and appeals. Meanwhile, their services never lived up to their grand promises. While Allstate promises “You’re in good hands with Allstate”, their customers are far from convinced. On the ConsumerAffairs website (which publishes consumer ratings for various companies), this insurance company has a rating of 3.7 out of 5. Avis’ slogan “We try harder” is also far from the truth, with a rating of 3.2 out of 5.

How to solve?

Perhaps a clever slogan can serve as a means of attracting new customers to your store or website, but it’s important to remember that customers need concrete actions, not pretty words. If a visitor can’t find what you promised them, all your efforts will go to waste. So let’s only make promises that we can keep in order to effectively manage consumer expectations and loyalty.

CONCLUSION

In conclusion, marketing is a constantly evolving field, and the challenges faced by marketers are diverse and complex. However, with the right strategies and techniques, these challenges can be overcome. Brands need to focus on building a strong online presence, creating meaningful and authentic connections with customers, leveraging data and technology to gain insights and drive decision-making, and nurturing talent within their organization. By keeping up with industry trends and being adaptable, marketers can succeed in navigating the ever-changing marketing landscape and achieving their business goals.

LET IM4U DIGITAL MARKETING AGENCY HELP YOUR BUSINESS TO BUILD SUCCESSFUL MARKETING STRATEGY

Unlock Your Business’s Digital Potential with IM4U Marketing Agency! Our agency is ready to help you. For more information, book a consultation, and we’ll help you build a successful marketing strategy.

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