For this week's activity, we talked about aesthetics.
Identity, personality, style, and uniqueness come to mind when I think about the word "aesthetic.' To give your design a specific aesthetic, we need to pay attention to colors, fonts, images, compositions, and grids. Let's take a look at these menus:
(“Almamun_Cool: I Will Do an Amazing Menu Design, Food Menu, Restaurant Menu Design for $30 on fiverr.com”)
(“Premium Vector | Food Sketch Japanese Menu Template Ramen and Gyoza Vector”)
After analyzing both menus, we can see that they have different approaches. The first one is a menu for Martha's Grill. We can see the predominance of pink and red (vibrant colors), vintage fonts, and an illustration that reminds us of a typical American Diner. For the second restaurant, there is a small appearance of colors, only red, which goes well with the composition since we are looking at a ramen shop, a typical Japanese dish. So it reminds us of the flag of Japan. Also, the font they used, reminds us of Japanese characters. In conclusion, aesthetics are built depending on what message you want to give.
For the activity, we had to go out and look at restaurants and hawkers. Do we see any similarities? Do they all look the same? Which one looks more expensive? What is their aesthetic?
We took notice of all of these points and went on a walk. I ended up going to a food hawker and noticed that their aesthetic can be a little bit messy...? Usually, those food stalls don't pay much attention to their menu design, yet they want to make food more accessible to the customers by showcasing these dishes, in case they don't know what to order. With simple fonts and images, food hawkers' aesthetic can be different from our usual indie cafe
Burger Lab
menu design
Menu layout design for burger restaurant based in Thailand. Simplistic, modern, and contemporary yet still playful and approachable are the main keywords which are revisited throughout the process.
Aroma Cafe's menu features European-style specialties.
Aroma Cafe's menu brings the quality taste of coffee, with a space that combines European style with the essence of tradition and creativity.
Find out more: https://thietkegiahuy.com/menu-aroma-cafe-dac-trung-phong-cach-au
CONTACT INFORMATION
🏠 Gia Huy International Trading and Services Company Limited.
🔵Fanpage: In ấn Gia Huy
🌐 Website: https://thietkegiahuy.com/
☎️ ZALO/HOTLINE: 070 7379 079
📍Address:873/2A CMT 8, Ward 7, Tan Binh District, Ho Chi Minh City, Vietnam.