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thesocietalpage · 3 years
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The latest feature of Instagram, that is the Reels section, has grabbed the attention of many artists in the past few months and it’s growing really fast. Instagram reels were introduced as an alternative to the popular video-making app Tik Tok but after Tik Tok was banned in India many people shifted from making Tik Tok videos to Instagram reels which made it more popular. This feature is used by people worldwide showcasing their talents and their creativity here and is also used by all age groups. You can see 10-year-olds as well as 60-year-olds using this feature and making creative videos. This new feature was used by Instagram to lure more users, increase the time spent by the people in the app every day, also wanting to establish itself as a video entertainment platform competing with TikTok. It’s made with the idea that after a hectic day people can just sit back and watch other people’s reels for inspiration and relaxation. This feature has successfully helped many small artists in gaining clout and coming into the spotlight and it is slowly becoming the main source of earning for some people and their livelihood is based on it. Before Tik Tok was banned, it rendered many creators and influencers from marginalized backgrounds digitally homeless, and when Instagram reels were introduced, it seemed like a very promising platform to these people. Influencers like Komal Pandey and Dolly Singh majorly depend upon this social media platform to earn their livelihood, they both make creative Instagram reels or videos to gain more followers which in turn help them in making money. Reels also helps in increasing brand popularity and different brands are using influencers to make their brand popular through Instagram. It is making small businesses grow and flourish. In today’s digital world, things are changing fast as well as businesses are growing fast. Instagram reels have proven to be a highly addictive formula to attract and engage the users and this has, in turn, helped businesses a lot. They are growing their brand by educating the audience and showcasing their business’s personality and values also highlighting what differentiates their products or services from their competitors. Instagram reels are also helping people in gaining confidence by making them show up in front of the camera. Anumita Nadesan is a famous Youtuber who recently made a cover of the song ‘Jashn-E-Bahaara’ from the movie Jodhaa Akbar and people fell in love with it. She uploaded an Instagram reel as a sneak peek of her cover around December 2020 which was also her first reel and it has crossed over 5 million views already. This brought her into the spotlight and helped her gain a lot of popularity.
Another Instagram influencer Sakshi Shivdasani is an Indian model and is also one of the top 10 contestants of the Indian reality TV show “MTV Supermodel of the Year.” She makes youtube videos and slowly got caught up on the trend of Instagram reels and when she saw that people were really liking her work, she became consistent on making reels and eventually got verified with a blue tick on Instagram. Instagram reels play a major role in making her achieve this and in bringing her fame. Instagram has started showing advertisements in the form of reels and it is being tested in various nations such as India, Germany, Australia etc. They will be similar to the reels and it can be a maximum of 30 seconds long and would have a similar full screen and vertical design. 
Earlier Instagram showed ads in its story feature and unlike that, the ads in reels can be liked, commented on, shared and even saved. This feature will help in promoting different brands and businesses and that way it will turn out to be a very viable platform and very engaging as well. The introduction of the reels section is really changing the dynamics of Instagram. According to the newest statistics, it’s revealed that Instagram downloads increased by 11.4% in India from 7 million downloads within the 30 days before launch to 7.8 million downloads after the launch. You can see many significant changes taking place like the average time spent on Instagram increased by 3.5% in India ever since the launch. 20 out of the 30 NBA teams are using Instagram reels which have led to 22% higher engagements than the average engagement. As the feature becomes more mature, it’ll be interesting to ascertain how brands and influencers are ready to leverage the recognition of the Instagram platform to make reels work for their businesses.
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TOP 9 INDIAN SHOWS AND MOVIES THAT EXPLAINS THE ORDEALS OF HOMOSEXUALITY
Aligarh (2015)
Aligarh movie directed by Hansal Mehta was released in the year 2015 starring Manoj Bajpayee as professor Siras, and Rajkumar Rao, a journalist who brings out the professor’s story. The plot of the movie was based on the life of a professor named Ramchandra Siras who teaches at Aligarh Muslim University and was caught having consensual sex with a rickshaw-puller after which he got suspended. He filed his case in the Allahabad High Court and even won the case but after few days of the court’s verdict he passed away. This is a very emotional and heart-touching film that is based on a true story and shows how homosexual people face discrimination in society on a daily basis, it has successfully managed to give voice to their problems. The film received tremendous reviews from the audience 4.8/5 and an IMDB rating of 7.8/10.
Shubh Mangal Zyada Saavdhan (2020) The movie is directed by Gopi Karelia. Although it’s not the first movie showing homosexuality but is considered to be very important for India as it is a sign of evolution in Indian Cinema and has reached a large segment of the audience. The movie starring Ayushmann Khurrana focuses on a gay couple and how they face problems and complications in society because of their sexuality. In the movie, same-sex love is referred to as a ‘disease’ by parents and relatives of the boy but that doesn’t stop him from declaring his love. It is overall a comedy movie with an emotional touch and comes under the romantic/drama genre. The movie got a 5.8/10 IMDB rating and a 4.1/5 audience rating. Ek Ladki Ko Dekha Toh Aisa Laga (2019) The movie is a coming-of-age romantic comedy-drama directed by Shelly Chopra Dhar. The movie starring Sonam Kapoor as Sweety, Rajkumar Rao, and Anil Kapoor has a melodramatic plot where the whole family is convinced that sweety is in love with a Muslim guy when in reality she is in love with a girl. The story revolves around a lesbian love story which is something not commonly shown in Indian cinema. It shows the emotional trauma, loneliness, and the shame faced by the girl for coming out as a lesbian in society and how her old-fashioned family doesn’t support her. IMDB rating of the movie is 5.5/10. Bombay Talkies (2013) Bombay Talkies consists of four short films, directed by Karan Johar, Dibakar Banerjee, Zoya Akhtar, and Anurag Kashyap. The film was released on 3 May,2013 celebrating the 100th year of Indian Cinema marking the new era in modern cinema. This movie mirrors the reality of our society showing how people are trapped in loveless and unhappy marriages as homosexuality is prohibited in India. The plot shows how Randeep Hooda playing husband to Rani Mukherjee meets a man and instantly finds himself attracted to him. Rani Mukherjee finds about his sexual orientation and ends the marriage but even after being gay Randeep tries to save his marriage due to the fear of society’s unacceptance of homosexuality. The movie has an IMDB rating of 6.7/10. Kapoor and Sons (2016) Kapoor and Sons is a Dharma Productions movie directed by Shakun Batra starring Sidharth Malhotra, Fawad Khan, Alia Bhatt, and Rishi Kapoor. The plot of the story is when 2 brothers visit their grandfather who gets a cardiac arrest finds about the financial crisis faced by their family and their parents’ marriage fraying. There’s a turning point in the story when Fawad Khan (the elder brother) comes out as gay which forms a conflict towards the end but unlike other Bollywood movies, Kapoor and Sons made it possible to have a gay character not look different from the others. The whole thing was portrayed very well as a family drama that celebrated both frailties and forgiveness. The movie received exceptional reviews and ratings from the audience and has an IMDB rating of 7.7/10  Four More Shots Please! (2019)  Four More Shots Please! is an Indian Television series with 2 seasons streaming on Amazon Prime Video directed by Anu Menon and Nupur Asthana. The plot throws light on the modern world friendship of four unapologetically flawed women from different walks of life dealing with work-life conflicts, romance, and their ambitions. One character, Umang is a self-identified bisexual and it is shown that her family wanted her to marry a guy but she falls in love with a female celebrity instead and wanted to marry her because of which her family disowned her. The show emphasizes on gender oppression faced by the girl and how her sexuality was not accepted by her own family. Show’s IMDB rating is 6.5/10 Made in Heaven (2019) It is an Indian romantic drama web series with 1 season streaming on Amazon Prime Video and is an Excel Entertainment production. The plot is about two Delhi-based wedding planners Tara and Karan who runs an agency named ‘Made in Heaven’. They know that India is a society in transition, where traditions are clashing with modern individual aspirations. One of the show’s leading characters Karan Mehra is a gay man who gets arrested after his landlord sends a tape to the police of him having sex with another man. This show was released at a time when homosexual relationships were illegal in India. Since then, the supreme court has decriminalized the concept of homosexual relationships. IMDB rating of the show is 8.3/10 and the audience is in love with it. Sacred Games (2018) Sacred Games was India’s first Netflix original series, based on Vikram Chandra’s novel which came in 2006. It is an Indian thriller crime television series streaming on Netflix produced and directed by Vikramaditya Motwane and Anurag Kashyap. It is a must-watch series starring Nawazuddin Siddiquias Ganesh Gaitonde and Saif Ali Khan as a police officer. Ganesh Gaitonde is a bisexual underworld mafia whose first love is a transgender person named Kukoo. He goes to great lengths for Kukoo beyond the confines of social norms and he gives Kukoo the respect they deserve. This show teaches Indians a lesson that being a bisexual character doesn’t hinder their masculinity. The show has a very high IMDB rating of 8.6/10 and great audience reviews. Fire (1996) One of the very first movies to bring LGBTQ relationships in the Indian Cinema. Even though some of it might be considered problematic, this movie paved way for a change in society as activists got out on street for protest and there was a conversation about freedom of speech and expression. It bagged 7.2 imdb ratings and paved the way for gender inclusivity in Indian cinema. It was directed by Deepa Mehta, starring Nandita Das and Shabana Azmi.
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