#potential of social media

[blog-business]

https://businessezee.com/busting-outdated-social-media-myths-maximizing-your-business-potential-in-2023/

In today’s fast-paced digital landscape, social media has become an indispensable tool for businesses looking to connect with their audience, build brand awareness, and drive growth. However, amidst the ever-evolving nature of social media, several myths and misconceptions have persisted, potentially hindering businesses from fully leveraging the power of these platforms. As we step into 2023, it’s crucial for businesses to debunk these outdated myths and embrace the true potential of social media for their growth and success.

 

 

Myth 1: Social Media Is Only For B2C Businesses

One prevalent myth is that social media is primarily beneficial for business-to-consumer (B2C) companies, while business-to-business (B2B) enterprises may not find it as valuable. In reality, social media platforms offer immense opportunities for B2B businesses to engage with their target audience, establish thought leadership, and nurture professional relationships. With the right content strategy and a focus on industry-specific platforms like LinkedIn, B2B companies can effectively showcase their expertise and connect with potential clients and partners.

 

 

Myth 2: More Followers Equal More Success

Another common misconception is the belief that success on social media is solely determined by the number of followers a business has. While a large following can certainly be beneficial, the quality of engagement and the ability to convert followers into customers or advocates are far more critical. In 2023, businesses should prioritize building meaningful connections, fostering genuine interactions, and delivering valuable content that resonates with their audience, rather than fixating solely on follower count.

 

 

Myth 3: Social Media Is Free

While it’s true that creating an account on most social media platforms is free, the notion that social media marketing itself comes at no cost is a myth. In reality, effective social media marketing often requires investment in content creation, advertising, analytics tools, and the allocation of human resources. Businesses should recognize the need for a well-defined budget and strategic allocation of resources to maximize the impact of their social media efforts in 2023.

 

 

Myth 4: Posting Frequently Is The Key To Success

There’s a common belief that flooding social media with frequent posts is the key to staying top-of-mind with the audience. However, the focus should be on quality over quantity. In 2023, businesses should prioritize creating high-value content that aligns with their brand and resonates with their audience. This may include a mix of informative articles, engaging visuals, interactive polls, and behind-the-scenes glimpses, all tailored to provide genuine value and foster meaningful connections.

 

 

Myth 5: Social Media Is Only For Millennials

While social media initially gained popularity among younger demographics, the user base has significantly diversified over the years. In 2023, businesses must recognize that social media platforms cater to a wide range of age groups and demographics. By understanding their target audience and tailoring their content and engagement strategies accordingly, businesses can effectively reach and resonate with users across different age brackets.

 

 

Maximizing Your Business Potential In 2023

As we navigate the dynamic landscape of social media in 2023, it’s essential for businesses to embrace a strategic and informed approach to maximize their potential on these platforms. By debunking outdated myths and embracing the true power of social media, businesses can unlock a myriad of opportunities to connect with their audience, drive brand growth, and achieve their business objectives.

To achieve success on social media in 2023, businesses should consider the following strategies:

 

1. Data-Driven Decision Making:

Leverage analytics tools to gain insights into audience behavior, content performance, and campaign effectiveness. By harnessing data, businesses can refine their strategies and make informed decisions to optimize their social media efforts.

 

2. Authentic Engagement:

Foster genuine interactions with the audience by responding to comments, initiating conversations, and actively listening to feedback. Authentic engagement builds trust and loyalty, ultimately driving business growth.

 

3. Visual Storytelling:

Accept the power of visual content, including as films, infographics, and striking imagery, to tell brand stories and messages in an engaging way. Visual storytelling has the power to captivate audiences and elicit strong emotional responses.

 

4. Influencer Partnerships:

Collaborate with influencers and industry experts to expand reach, build credibility, and tap into new audience segments. Authentic influencer partnerships can amplify brand visibility and foster meaningful connections with potential customers.

 

5. Paid Advertising:

To reach specific audience segments, market products or services, and drive conversions, use targeted paid advertising. Businesses can maximize the impact of their advertising spend and get demonstrable outcomes by using precise targeting choices.

In conclusion, as businesses venture into 2023, it’s imperative to dispel outdated social media myths and embrace the true potential of these platforms. By adopting a strategic, data-driven, and audience-centric approach, businesses can harness the power of social media to drive growth, foster meaningful connections, and maximize their business potential in the digital age.

In the next blog we will explore – Maximizing Profits: Unveiling the Power of Small Operational Adjustments in Your Business

#social media marketing #social media #Social Media Myths 2023 #potential of social media #social media platform #landscape of social media in 2023 #social media efforts in 2023

[sportblogsblog]

https://businessezee.com/busting-outdated-social-media-myths-maximizing-your-business-potential-in-2023/

#social media marketing #social media #Social Media Myths 2023 #potential of social media #social media platform #landscape of social media in 2023 #social media efforts in 2023

[iirulancorrino]

The Green brothers are doing effective altruism better than maybe 95% of people who identify online as effective altruists.

#I know it's cringe to be into vlogbrothers in 2024 but I'm incredibly impressed by JG's swerve into fighting global health inequities #and last week's news about their commitment to funding TB prevention was really cool #also I have a lot of respect for creators who seem able to continue to build online communities focused around optimism and trying #to do good in the world in a way that seems genuine--because I've realized how much intentional effort that must take #when social media writ large seems to skew towards either reactionaries or doom and gloom #VB was formed in an era where everyone had a lot more earnest hope in the potential of the internet and (with multiple evolutions) #they've kept going through a seismic change in the way we relate to social media and the creator economy. it's interesting #also I think it's interesting JG is doing his best work 10+ years out from his peak fame. life lesson there maybe

[darkwood-sleddog]

once again i am asking tumblr to hold public polls for users to vote on potential changes. imagine if you were the 'respect our users opinion website'. like that could be us but apparently not.

#not dogs #tumblr #not all change is bad but i think the new desktop changes are actually terrible? #i want less clutter not more #staff SAYS they want to give us options #okay so develop some options and have us vote for them before release #as an actual real life election official i want this #bc i think most physical changes to websites are entirely useless and redundant #also why would you copy a social media site that is FAILING #@staff you made polls. please fucking use them #and release the results publicaly i swear to fuck #like if you want users to spend money on this website you kinda need to uh. listen to them? #i also think TELLING people they are testing a new feature that may or may not be permanent would be good #so that people don't come in to change they think is potentially permanent #not that i think the desktop stuff isn't going to be #tumblr has shown time and time again that they value only new users coming in from twitter

[biggest-gaudiest-patronuses]

"distant relative" i assume you are referring to my father?

#happy father's day everyone! #mine was fucking terrible he received a C- rating at best #and that is me being fucking GENEROUS with the grading rubric yeah #anyway i love and respect anyone who feels the need to quietly publicly shame their negligent father figure on anonymous social media #there should be a RateMyProfessor website but it's RateMyParents #it would serve no possible practical purpose but it would be as potentially psychologically scalding as a ghost pepper and/or supernova so. #do it #.......that could actually be so interesting #comparing and contrasting the reviews of siblings and half-siblings and step-siblings #the differences in parental perception between the Black Sheep/Scapegoat and the Golden Child and the Middle Child and So On #(on that note why are the two main idioms for being blacklisted in your own family both *livestock* related who laid that groundwork) #ANYway. back to RateMyFather #this one dad gets nine 5-star reviews and one absolutely SCATHING no-stars review #which mathematically leaves him with a 4.5 rating BUT #the main thing you are left wondering is how did one dad end up with TEN reviews that is in itself an Indictment

[screecherofthenight]

Guys. GUYS. I was thinking about a Wolf 359 social media au and I came to an earth shattering realization. Kepler is a story time youtuber. he’s a fucking STORYTIME YOUTUBER. I’m having a moment.

#wolf 359 #kepler #warren kepler #jacobi is like that one locksmith guy on yt who dismantles locks in three seconds and insults them the whole time #Maxwell scams scammers back and goes on impassioned rants about the value and potential sentience of AI #Eiffel has a podcast. and a twitch. he’s on every social media platform #Minkowski does video essays on musical theatre #Hilbert has a blog documenting experiments and research #Lovelace is a gamer. you can interpret that how you want #they’re in a hype house. it SUCKS. #hera’s their manager <3

[fairycosmos]

i do think the very broad generalisation of the term media consumption and the disdain people have for it is a bit laughable. "get a real hobby" is the guy teaching me guitar through youtube not helping me do exactly that. "go outside" if i read this book under a tree will the story suddenly become more meaningful

#i get that this critique stems from ppl scrolling their lives away and developing brain rot via social media but that's a very small part of #what media consumption is and has the potential to be in fact im so glad to live in an era where so much media is #accessible it enriches my enclosure frl

[antimony-medusa]

Okay so inspired by nothing in particular (it's inspired by reading the notes on the ace swag final poll, fun stuff in there), I have been thinking about being Cringe. Cause like, you enter a fandom, and usually, you find out shortly that somebody else hates that fandom. There is no fandom niche enough that it's not Weird to somebody, and there's no fandom mainstream enough that it's not Annoying to somebody else. And given the fact that some people do hatred recreationally, there's often going to be somebody mad enough about your fandom that they're going to go on diatribes about how your fandom is bad and actually harmful and destroying the fabric of civilization, etc. They're gonna pull out anything negative and blow it up until it's the size of the skyline and attack you for liking this negative thing.

Fun times, we've all seen it.

And the thing is, there's an impulse to have this happen and immediately find somebody else to point to and say, yeah, well, I might be weird, but at least I'm not THAT guy. I might read YA, but at least I'm not a Furry— those guys are sexual deviants! I might be into actual play podcasts, but at least I'm not into mcyt— those guys are all harmful and my guy is fine. I might be into danmei, but at least I'm not into bandom— rpf is so gross. I might be a furry, but at least I'm not into mainstream romance novels— senseless drivel aimed at middle class white women. Y'know. Immediately find someone to punch down on.

And boy do I understand why you want to do that, when people are pointing at you, but I don't actually think that it's helpful.

Cause like, every fandom has a logical train of thought and reasonable human impulses behind it. You might not share those impulses— I'm not a furry I don't think, I don't really get true crime— but that doesn't mean I can't have it explained to me by a very patient person in in the writer's workshop common room and go "oh, yeah, kinda pretending to be an animal, but you're gay about it, yeah, makes sense", or "oh yeah, morbid curiosity from the safety of your headphones, it's like a horror movie but real" and nod. Like there isn't a fandom or group out there that doesn't look weird from the outside, and there isn't a fandom or group that can't be explained if someone has thought about the human psyche enough.

And that isn't to say that there isn't sometimes salient critiques for what fandoms are doing or not doing— to grab the two examples above, I have heard people talking about issues with true crime reinforcing the current fucked up justice system, or bigotry at furry cons. But a) most of the time, there is already somebody inside that community that's fighting against those issues, and you just threw them under the bus with the problem they're trying to fix b) you don't usually know the nuances of the actual conversation and problems, you saw a couple callout posts. You saying "Yeah I'm a board game nerd but at least I don't play competitive trading card cames, those guys are doing nothing but feeding the capitalist machine" is not usually helpful towards fixing the ctg scene. It's just a cheap way to score points.

Like, I assure you that the YA scene is aware of the calcification of the genre into a tighter and tighter romantic form and their dependence on going big on tik-tok to sell enough to keep publishing. They know.

You specifically saying that your fandom is better cause it's not [problems you heard about other fandom having] is not actually going to make the person who's hating on you stop hating. They already decided that you're the person they're better than and that they're punching down on, you passing the punching down on to another fandom just makes more people sad on the internet, and potentially starts yet another chain of someone punching down at someone else. The wheel grinds on, everybody gets punched.

I guess this is just kinda turning into a "why hate on the internet, what good does that do" post, which is broader than I meant it to be. But like, there's a difference between thoughtful critique of problems (complicated to do fairly but very necessary) and finding someone new to curbstomp to make yourself feel better/morally superior (look, I'm writing this on a mcyt blog, we've all seen this happen, it does not increase the joy in the world).

Like in MCYT, we all decide to punch down on [other server we hate], or RPF, or people who write kidfic, or people who write e-rated fic/art, or people doing the popular trope of the moment, and sure, it lets you feel morally superior for the moment, at the cost of slapping the guy next to you. Haven't we had enough slapping the guy next to you? There but for the grace of god (got a fun idea/watched the wrong stream/ended up in the wrong brainstorming circle/got fixated on the wrong funny guy) goes I. You're not better than another group just because you saw a couple more callout posts (usually from people inside the community trying to fix things) about them.

We are all Cringe. There is nobody who's not Cringe. Don't say that you're not Cringe because someone else is more Cringe. Stop that.

#discourse #This is another thing where the public/private rule applies too I think #cause social media is public and what you do there is governed by different politeness rules #walking into your friend's dms and saying GOD I AM SO ANNOYED BY [other fandom] is a normal human impulse #posting that where other people can see that is potentially much more like shouting in the face of a random person #idk this is potentially something where me having a thousand followers is warping the perspective #cause I try to be really aware of the fact that who knows what people who see my posts are into #there's nobody I can throw under the bus and not have them see it #if you have eight followers all of which you know #you're much more effectively in a private space #idk #boy reading the tags on that ace swag poll was kinda a Oh Yeah They Really Hate Us moment #I forgot that cause I was just happy over here #but boy are we still an internet's favoured punching bag #and I just think making an effort to not continue to punching bag people might be good #fandom meta

[joblessquinoa]

Stories are so fun when you don't have a lil bitch voice whispering in your ear that something is problematic

#being on the fandom side of social media is a traumatic experience #just started unknown and i saw that they were kinda brothers and i was already bracing myself for the discourse #but potential discourse cannot and should not stop me from enjoying things #i had immediate flashbacks to the umbrella academy and citrus #one should hope that fictional shows do not serve as moral teachings to you #unknown #unknown the series

[the-physicality]

https://thehockeynews.com/womens/pwhl/watch-montreals-full-pwhl-free-agent-signing-press-conference

i hope this is as new and wonderful to you as it was to me :)

#marie philip poulin handshake emoji laura stacey new line centered i'm sorry my french #pwhl montreal #marie philip poulin #laura stacey #ann renee desbiens #the hockey news dot com you are forgiven but only like 1/3 #because on the one hand i did find the stacey presser but it was in a different article #at the same time i also found this free agent presser in full which i appreciate #BUT you do not upload these things to you tube #AND they are basically impossible to download through inspect element #because the website is built in such a weird way #like just use wordpress like everybody else thank you #ALSO you only tag these posts as pwhl not pwhl montreal #so i can either search by player tag and potentially miss something team related #or i can scroll through every pwhl post you've ever made from newest to oldest #unfortunately some of these are literally ripped from the pwhl website which i think is a bad practice at least write your own descriptions #of the three stars of the week #if you couldn't tell i work in marketing by all my posts complaining about the social medias i hope this seals the deal

[idk-bruh-20]

Irondad fic ideas #107

You've seen the Twitter fics where folks go out of their way to make whole Twitter profiles and properly-formatted tweet threads

You've seen the social media fics with Instagram posts so legit-looking they even have user comments and screenshots of IG stories

You've seen Youtube fics and fake Buzzfeed articles and everything in between

Now get ready for, in this same style, a Tumblr fic*

Featuring, for example:

Peter has a Tony Stark fan account that has been active for like a decade

Flash has a Spider-Man fan account that regularly harasses Peter's account. He leaves comments, asks, makes his own posts about Peter being a fake intern, and has a whole tag on his blog dedicated to #peter's lies (or maybe #penis lol I feel like Flash could get some uh. not intended results for that one)

Spider-Man has an account. Tumblr users discover which account is his WAY faster than he wanted them to

Maybe he saves someone and quips about his most recent hyperfixation, and the person he saved happens to be on Tumblr and happens to notice at 2am an account called wallcrawler posting about that exact same piece of media

Maybe there's a villain with truly unholy looking shoelaces and Peter without even thinking about it quips, "Nice shoelaces, did you steal them from the president?" only to then realize what he's done and someone's caught it on camera and we see Spider-Man rapidly go through the five stages of grief

Stark Industries has a tumblr! They also have a tag dedicated to #kid sightings, #cryptid of si

If they also have tags #tony stark has a heart, #irondad moments, and #stark jr., well.. their boss doesn't need to know

The Twitter apocalypse happens, and a bunch of Avengers migrate over to Tumblr

(Which Avengers do you think seem, perhaps, a little too familiar with this website already...)

(Tumblr sleuths clock Clint's secret blog within the hour. Nat, who has become acclimated to the website very quickly, reblogs Clint's post where he's whining about it with just, "You're supposed to be a spy." It goes viral immediately.)

Y'all know the wild ads we get on this hellsite? Pikachu man? Shaving? What kinds of ads do you think the MCU might have

*to be clear, we're talking about a fic with screenshots of carefully crafted fake tumblr posts and conversations! not a tumblr account roleplaying as various characters and interacting that way!

#irondad fic ideas #also feel free to just add to this with headcanons about mcu tumblr lol #I feel like there is SO much untapped potential here #someone with photoshop skills pls hop on this idiot train STAT #irondad and spiderson #iron dad and spider son #peter parker #tony stark #irondad fic idea #fic idea #fic ideas #social media fic #fic ideas still postponed but i'm back on my bullshit just a little #which basically means if you send me shit right now there's a chance i'll see it and share it. at risk to my sleep and health #see announcements

[araneapeixes]

lmao soooo follow me on instagram :)) (im zajdart) just one art on there so far bc i wanna space out uploading the backlog over time. it will not link back to my tumlr bc i want to keep it a potentially professional space so only the Real Ones will know..... so if u follow me on there feel free to lmk and I will follow back bc i need some tumblrina presence in the scary scary outside

#finally getting a genuine social media presence. scary:( #it will mostly serve as a link i can give to people irl #especially once i finally try to get that tattoo apprenticeship lol #lmk also if you know what i should be tagging art with for exposure that is not so cringy i will kill myself #frankly ig stories would actually be a cool way to share wips and process. potentially #if i get any popularity and also stop being scared of Video:))

[virtchandmoir]

tessavirtue17: Let’s start this week with where it all began … and end it with @cansportshall 🇨🇦

Going to try and share our different “eras” over the next several days. What are we calling this one?

#tessa and scott #on ice #honor #order of sport 2023 #social media #the potential is scary high era

[dream-this-nightmare-over]

i am canceling all social media accounts except tumblr cause this site is least toxic place on internet.

i want to be person i was before phone became favorite past time.

let's see how long it will take before my determination melts like everything else

anyone else want to participate? idk, if you want, if you already went through this ordeal share how did it go and how long were you on detox and if you have any fellow advice.

especially fellow writers, tell me if you too feel time spent on internet is killing your creative braincells.

also do you write on phone or with pen in notebook? do you feel while using notes app saves lot of time, that it can also be very distracting cause, again, internet is too close?

#information overload #social media detox #writeblr #digital detox #social media is brainwashing every potential #social media #tumblr #fandoms saved me so i am stayin #fandom #writers #writing #writer problems #writing problems #detox

[samcarterdeservedbetter]

Doing my annual Jesus Christ Superstar rewatch and begging someone to make a version where they're all community organizers singing to TikTok live and calling each other out on twitter

#like JCS 2000 has this vibe but it was pre-social media!! #think of the Potential!!!! #jesus christ superstar

[reimeichan]

In case of Tumblr going down, I'm not sure where else I'll be. I'm gonna try to be on Tumblr as long as possible but I'm also putting out feelers for other potential places I may be interested in checking out.

One of my friends recently recommended Cohost.org to me, which seems fairly promising if currently a bit small. It allows for longform posts the same way Tumblr does, a tagging system similar to Tumblr, and allows for multiple pages similar to how Tumblr allows you to have multiple blogs. In addition, each of the pages gets its own dashboard, so you can have things like a main dashboard where you follow whoever, an art dashboard to follow artists you like, a fandom dashboard for specific fandoms you're following, an NSFW dashboard to keep the NSFW stuff off your main dashboard.... you can see why this is appealing for me.

There is currently a verification system which can take a few days before your account is fully activated, and you can't make posts or make new pages until that's done. I'm hoping that the site will become a bit more popular so that there's more reason for me to be there, but until then I'm definitely staying on Tumblr for the time being.

#tumblr #cohost #social media #automattic #by gray #don't worry I'm still gonna be here guys #I'm just throwing this idea out there so more people can know about this potential social media website and see what people think of it