#stuntvertising

[idleads]

It seems the biggest brands cannot rely on a standard ad to earn your love or purchase, not these days anyway. There are just too many ads in every form to compete with for a brand eager for growth to rest on their laurels with a stock standard execution.

To get around this noise/clutter, they will do anything, and I do mean anything, to seer their personality into your brain. They don't want you to forget them, or that they're cool and they have EXACTLY what you need.

The irony here is that such tactics are so common place at key times (Super Bowl) or in certain categories (cinema & TV) that the dilemma of standing out has come full circle. This then raises the question, how do you stand out by being crazy when everyone is being crazy? It's become an arms race in advertising absurdism and associated earned media.

All that said, I actually prefer this creative obtuseness to the merch trend of the last few years. It forces advertisers to think differently and does more to create buzz than a poor of cookie scented socks.

Wonder how far things will go.

#advertising #creative advertising #ad #commercial #art direction #stuntvertising #brand activation #marketing #Youtube

[janaknmistry]

Stuntvertising

The math has changed.

It used to be, you paid money to run an ad. A little piece of media, bought and paid for. The audience came with the slot.

Today, of course, the ad is free to run. Post your post, upload your video. Free.

What to measure, then?

Well, one thing to measure is attention. How many likes or shares or views did it get?

But if you’re going to optimize for attention, not trust or…

View On WordPress

#advertising #attention #posts #social media

[joannaritsoni-blog]

Social Media Reflection

Building a brand using Social Media..

Starts with a leader that rallies a tribe of followers with a shared interest and injects in them a desire for change. The leader leverages social media tools to promote an attractive story, facilitate members communication to nurture relationships and then steps back to give them room for action (grassroots marketing). At the core of keeping followers engaged is the creation of amazing content and consistently touching with followers across all channels.

After creating my own shoe brand I realized that it is not as romantic but a full-time job.

Marketers must observe and first understand the landscape. Thy should do a social media audit and GAP analysis to see what topics your industry they want to enter talks about and create relevant content. Brands should monitor competitors to see where they can fit in the market and consider if they will focus on same channels and post distinctive content or have a different priority channel. They should also reverse engineer successful competitor strategies. Choosing something they are passionate about will help them build content for fascination.

To adapt to the ever-increasing social media presence brands must..

Have a clear brand message, story and personality and keep it consistent across all channels. For established brands social media content should always serve their business goal and align with their strategy. Niche accounts work well.  

Always be on, constantly monitor and reply to real time conversations to keep followers engaged and not lose them. Most platforms are “follow for follow”. Brands should listen to customers to leverage insights and tailor their message based on what their target wants to consume. They should always play the devil's advocate and ask “How does my content serve my goal and why does my target care?”. Tracking user sentiment will also help create differentiated products. Using platforms (Twitter) for customer service is advised and considering how their target discovers information and how they share product usage should guide online brand strategy.

The biggest challenges in creating and implementing a social media and content marketing strategy are..

“Content is fire and social media is gasoline”. Producing irresistible, quality content is a daunting task.

Brand should start with an Empathy map to understand who are they targeting and decide what will be their priority channel

Diversified content is a mix of created (owned), curated, syndicated and user generated content. Brands must keep content “simple but not simplistic”.

Storytelling work. It involves wrapping ideas around a broader narrative that will uptick awareness, drive memorability, motivate, inspire and lead to contagiousness

Having a unique writing style and providing an authentic perspective is a challenge. If a personal brand try to infuse surprising analogies from your own interests to commonplace ideas that excite others and bringing part of your life for inspiration works.

Brands must consider what format is more meaningful to their target based on what you are trying to convey and optimize for keywords to expand reach.

They should provide value, educational content and invest in visually rich media, high quality video and infographics focusing on rich objective data.

Captions/descriptions should provide practical value (stocklists, interesting facts, tell them something they don’t know). Real time marketing and live stories is the new trend.Humor interviews trigger emotions and increase sharing but is not easy to do.

Brands must post prime time for their target audience. Posting consistency can make-or-break success. Brands must use editorial calendar for cadence and plan ahead the posting schedule. Most accounts need at least 2 posts/day to nurture existing and attract new users

The most important measurement in determining success or failure of such a plan..

Beware of vanity metrics (likes and follows). Engagement is the most important measurement. Along with awareness, there are another 3 engagement metrics: association: interacting with content (comment, mention, follow), amplification: spreading content (RT, share) and action: moving beyond content & click through to website. Brands often forget to ask followers to share their content.

In an age of distrust and misinformation a brand can use social media to build trust and credibility by..

Social media increases brand accountability and trust because it is real time and transparent. Using data and examples,citing sources and attributing credit in their content builds trustworthiness.

Earned media is the holy grail of marketing because brands have no control of WOM, social media buzz and what goes viral. Comments can be negative and are scalable. The customers become the channel. Earning positive attention and engagement is the true currency online. Earned media is often the result of well executed owned and paid media. While it is easy to uncover unfair treatment brands do not always act on it

Protect a brand in 2017 is very difficult because consumers are empowered and active on many social media channels. if a brand has not established a solid social media presence its reputation can easily be damaged. The key to build trust and credibility for brands is to be present on all social media channels and at all times to monitor, listen and respond to users comments. In that way even if they cannot control comments they can mitigate negative effects and even reverse an unfair social media attacks.

Three key points a brand needs to know when developing a social media and content strategy..

1. Use Paid media for increased visibility, better targeting, measurable results and real-time analysis. Paid social garners earned media and when complemented with organic tools leads to higher click-through and engagement rates.

Brands can use message app ads for personalization. Do not forget stuntvertising: do not do ads that will be noticed but ones that will accomplish your goals

Brands should also leverage influencers to expand reach, give them incentive to regram posts with mention and tag them in your posts as people are influenced from celebrities and their friends. Tagging influencers from industries complementary to your product is good for a multiplier effect. Remember that “Haters are not your problem. Ignoring them is” Baer.

2. Beware of automated responses as it might alienate and frustrate users. Empathy is hard to outsource and automate and social is about building connections and sharing so accounts that are human and relatable perform better. Using UGC in posts and DM for personalization in replies is advised.

3. Leverage tools & analytics to test and optimize and gather growth insights. However, in the data inundation era marketers should not forget to trust their intuition on what will trap followers into the loyalty loop.

#social media #content marketing #content #measurements #trust #credibility

[schrader]

[ikymmberly]

Stuntvertising http://smbiz.us/2xXk93N

#IFTTT #Feedly

[mrrickrock]

Ouija Psychic Terror

Think you can handle the ouija?

Latest stunt to promote the horror movie "Ouija"

#ouija #stunt #stuntvertising #Ouija The Movie #creepy #horror #viral #marketing stunt #viral marketing #film #prank

[idleads]

An execution that could stop you in your tracks but one that seems to be sending a mixed message. When I read “Big Box” (and stopped snickering), I thought this was an anti-Amazon campaign - a campaign to encourage people to put the community & local economy over superficial savings. Thing is, it is and isn’t this. It’s about local stores but not about Amazon...which actually feels like a lost opportunity.

Many are questioning the fairness of the provincial government’s lockdown restrictions that seem to unnecessarily target and punish small businesses. While the lockdown prevents ‘non-essential’ small businesses from accepting foot traffic, large corporate chains can continue welcoming all customers and profit by selling thousands of nonessential items.

So the small businesses’ pain is the big box stores’ gain. And now, Toronto’s business owners are using creativity to get their message out with an installation of ‘out of work’ mannequins holding signs with cheeky messages including “Hungry for customers”, “Storeless and cold” and “Spare lunch? Big box is eating mine”. [December 2020]

#ad #advertising #covid lockdown #covid19 #marketing #small business #social media marketing #advertising stunt #stuntvertising #ambient advertising

[idleads]

A creative person traveled abroad and had some unpleasant racist experiences. Rather than respond in kind, he chose a more dignified way as to educate and challenge people about the wrongness of stereotypes. He brands a T-shirt that juxtaposes generalized perception of Africans with a “harmless” generalized perception of his host country, while still in the country. The shirt bears the hashtag: #IAmNotYourStereotype, which he wears around the country for the remainder of his stay. [December 2020]

Can a shirt and a hashtag change social attitudes re race/stereotypes? It’s a nice thought, no really it is. It would get earned media across multiple countries and platforms including from NewsCorp grade ones taking the piss, and would get a mix of genial and troll-grade social engagement. So, worth it? 

#social media #stuntvertising #public awareness #racism #stereotypes #advertising stunt #social media advertising #marketing

[idleads]

This is far from the first time that something ‘everyday’ or ‘low class’ has taken a shot at the top tier - particularly in terms of awards. Some have snuck into awards under different names to prove their perceived limited quality is purely subjective; others have attempted to create an air of ‘mass-tige’; but here we have Burger King going right for it (it being a Michelin Star). But really? This is meant to speak to the fans, the ones who already give zero shits about the perceptions of quality. This is to remind them that what they love has its own qualities (told to you mostly through marketing than through experience). Sure, it might lull a few fence sitters and lapsed customers into having a go again, but it’ll be short lived. Prestige will never be a solid angle for this category. Note this - those rare instances of non high end establishments earning stars are themselves worlds apart from Burger King. Those amazing stalls/hawkers have honed their craft over decades, which is a far cry from a 16 year old sans proper training slapping something together in a hurry. 

#ad #advertising #creative advertising #copywriting #burger king #michelin star #print #print ad #stuntvertising

[idleads]

Just when you thought Snickers had thoroughly flogged the ailing horse that is the core tagline, they unleash this spot (and broader stunt). Will this garner the necessary buzz to ensure the brand is a top choice for choco-holics and sugar-fiends? Who knows. 

It’s fun to watch at least.

#ad #advertising stunt #tvc #brand activation #snickers #stuntvertising #creative advertising #commercial

[idleads]

As far as gaming life tie ins, this is sort of smart. It's definitely far smarter than that Xbox fragrance, body wash etc. But, by the same token, does the tone and tactic infer this subculture is all male? Yeah. So...

#miller lite #beer #beer ad #gaming #cantroller #stuntvertising #advertising stunt #brand activation #cross promotion

[idleads]

Using Google Street view is one smart way to put your collection where the customers are - they can see it in a space where they themselves, live, work and play, rather than a glitzy runway half a world away.

#ad #advertising #creative advertising #digital marketing #google #google street view #stuntvertising #advertising stunt

[idleads]

Smart art blended with an evolved activation of a brand that really feels like too little too late. Seriously, there is so little value to the product or brand that all they can do is superficiallly pander to progressive logo they’ve long overlooked.

#ad #advertising #creative advertising #coca cola #outdoor advertising #billboard advertising #recycling #brand activation #stuntvertising

[idleads]

Is this embracing culture or appropriating it? Also, would a culturally specific nationalistic label make you more likely to buy the world’s heftiest beer?

#branding #beer #beer ad #brand activation #ghana #guinness #stuntvertising #marketing

[idleads]

There’s an advertising adage that suggests that acknowledging your competition is the clearest sign you’re not in the top spot. Burger King has been on the attack on multiple fronts for a couple of years now, with this being one of their most entertaining and brazen.

They are turning their competition’s brand identity into something horrific, laughable. But then again, is the King they use any less horrifying sans parody? Bravo nevertheless.

#ad #advertising #stuntvertising #advertising stunt #burger king #mcdonalds #attack ad #Coulrophobia #creative advertising