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thedesignair · 7 days
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American Airlines finally reveals Flagship 'front row' Preferred Suites of upcoming airline cabins
The never ending game of cat and mouse between the US3 carriers is playing dividends for the inflight and ground customer experience in the USA. A region that was once a decade behind the rest of the world when it came to cabin interiors, has fast become a hot-bed of creativity and world-standard hard products. The last of the three – American – to fully unify its cabins is set to roll out both…
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thedesignair · 17 days
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Seven brand-new Business Class seats to fly in 2024
This year turning out to be a pretty exciting year for the passenger experience world. While airlines are recording record profits, they are investing heavily into their new aircraft, looking to try and win over market share. Here’s TheDesignAir’s round up of best business class seats you should fly in 2024. 1. Cathay Pacific 777 ‘Aria’ Suite After more than a decade of the previous…
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thedesignair · 23 days
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Trip Report: China Airlines A350-900 Business Class, March 2024
I was given the opportunity to fly with China Airlines, a few years after I last flew with them, and it was an opportunity to revalidate the reasons why the carrier was awarded Design Airline, Asia 2023 at our awards last year. The airline is often mistaken for a mainland Chinese carrier, which often don’t have the best reputation for passenger experience, however this Taiwanese airline is one of…
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thedesignair · 29 days
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Could Caon Design Office and Woolmark have created the future of First Class Suites with Modulo?
Sometimes we see concepts that are so far fetched come across our desks here at TheDesignAir that we know they just simply won’t take flight, but the latest concept that has landed here has certainly piqued our interest. Brought to life by David Caon’s design studio (the very same designer who has his fingerprint all over the Qantas passenger experience) the new Modulo seat doesn’t just look…
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thedesignair · 1 month
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Malaysia Airlines on the road to excellence with new cabins
In a recent event in Malaysia, the country’s flag-carrier revealed new cabins for the airline’s impending A330neo fleet, with the first of these shiny new aircraft scheduled for delivery in Q3 2024. We are thrilled to see the airline really doubling down on its proposition in a bid to win back market share. The A330neo will comprise 297 seats with 28 in Business Class and 269 in Economy Class,…
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thedesignair · 1 month
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Hot Hotels: Suiran, Kyoto & Shisui, Nara, Japan
There aren’t many hotels that are steeped in history, yet both Suiran and sister property Shisui both share similar traits. With hundreds of years of legacy between them, staying in these unassuming design properties hidden on the outskirts of two of Japan’s oldest and most important cities are destinations unto themselves. Working perfectly as a city pair, Kyoto and Nara are for those looking to…
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thedesignair · 2 months
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Cathay reveals more details regarding Aria Suite, hinting now towards Collins Elements product
Today saw Cathay add its new Aria suite product to its website, promoting the new product that will take to the skies later in the year. This is one of the most anticipated seat launches of the year, as Cathay vies for the most lucrative of passengers through the Asia region. While the airline revealed some very cryptic and hard to decipher images last year, the airline has clearly revealed the…
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thedesignair · 2 months
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JetBlue refreshes Mint amenities and menus
In a bid to keep things minty fresh, JetBlue is bringing a new range of NYC brands to the skies once again. As of next week, Mint guests will be supplied a brand new amenity range ‘tucked into a stylish and reusable foldable backpack’ for Transatlantic and a snapping, collectible pouch for domestic Mint, both designed by Caraa. The new amenity kits contain popular wellness products from New…
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thedesignair · 2 months
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British Airways set to bring in wave of improvements
This week saw British Airways host an event in London to present a wave of improvements to the passenger experience costing the carrier no less than £7bn over the coming years. Now usually this would be seen as a series of individual stories, but as a collective, the overarching impression is that the airline is strategically looking to invest in passenger experience areas where its needed…
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thedesignair · 2 months
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Air India launches new safety video, doubling down on Indian heritage
Air India has had a challenging launch of a new brand in our eyes. How can an airline both represent and value a nation’s pride while also modernising its image to the international stage. While the airline originally launched a new brand and livery that fell flat, the carrier has slowly been building the much needed tapestry of Indian culture to offset the ‘blandalised’ master brand. While…
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thedesignair · 2 months
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Etihad complete the soft-furnishing circle with glorious new luxury Giorgio Armani amenities
It seems Etihad Airways has finally completed its upgrade to the passenger experience by enriching the offering with a stunning new collection of amenity kits and loungewear created in partnership with renowned Italian design house, Giorgio Armani, the sister brand to Armani/Casa that already features in the airlines bedding and tableware. The new amenity kit ranges replace the Acqua Di Parma…
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thedesignair · 2 months
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Studio Spotlight: PaulWylde
In the second of our studio spotlights, I take an afternoon to sit down with Paul Wylde, one of the industry’s leading design veterans who has worked across a range of exciting and varied projects. So Paul, firstly, can you tell us a little bit about your background? I love telling stories on behalf of organisations that require brand identities, products, experiences, environments and service…
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thedesignair · 2 months
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Oneworld opens new lounge in Amsterdam... It's time to play
Tomorrow marks the launch of oneworld’s second branded lounge, and the first in Europe, following quickly after the premier lounge launch in Seoul. The lounge is situated in the footprint of the older British Airways lounge, situated next to a brand new Aspire lounge which will open shortly too. In an emerging trend of managed lounges, oneworld is no different; the entire complex will be managed…
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thedesignair · 3 months
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Does Qantas' latest safety video spell the end of the tourism-based trend?
Last week Qantas launched its latest safety video, replacing the much loved centenary version. Following the virtually commonplace ‘tourism’ based approach to safety videos, the Qantas one doesn’t do anything that hasn’t been done before. But the full length version at close to 10 minutes doesn’t do much to win over the hearts and minds of consumers. Even the more condensed version for the 787…
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thedesignair · 3 months
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Move over Virgin Atlantic, there's a new type of 'Clubhouse' on the scene
January saw the launch of yet another lounge, The Chase Sapphire Lounge in New York’s LaGuardia (LGA) airport. The Chase Sapphire Lounge was also joined last week by a sister lounge in JFK, in partnership with Etihad Airways, both of which are run by The Club, an Airport Dimensions brand. This might sound complicated, but it’s actually a smart breed of lounge collaborations which bring lounge…
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thedesignair · 3 months
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Air India's new soft product delights with rich Indian details
Where Air India’s recent rebranding failed to excite with the new master brand, livery and hard product, the recent announcement of enhancements to the soft product launch has filled in gaps to the missed deeper connection to its national heritage. This week has seen the airline reveal new amenity kits, a luxurious and sustainable bedding refresh, an enhanced ‘mammoth’ IFE library, as well as…
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thedesignair · 4 months
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Five airline lounge trends we hope to see in 2024
Could these be the best new lounge trends for 2024?
As we emerge into 2024 and airlines continue their post-pandemic growth with record profits seen by many, the race to invest into the passenger experience begins. While cabin programs can take several years to manifest, the quickest and easiest way to win over market share for the lucrative business class segment, is to reimagine the ground product, where changes can be swift, more affordable and…
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