And I have said it before and I'll say it again, Tumblr has to turn to algorithmically driven content for new users joining the website because these new users don't know how to find stuff (go through a blog and find another blog, go to a public tag and find things there, find recommended blogs through them, and so on) and because Tumblr's original algorithm - the reblog - doesn't work with passive consumption styles, so they need to supplement that with a different algorithm instead.
Like on Twitter, quote retweets take away engagement from the original post, so especially for art or commentary media, people will avoid engagement. On Tumblr, this doesn't happen. You can add comments and tags and it won't detract from the original person's post. Most other websites have moved toward Likes, which yes, is why they're making Likes public now.
Likes are great and I really like them (lol), but I am just talking mechanically here: reblogs move posts around, likes previously did not. For someone with a sideblog like this, there's not necessarily impetus to reblog because this is where you come if you want enthusiastic posts about Knightfall and it's not the sort of thing you might be interested in sharing around. But for artists or general bloggers or people who write joke posts or anything else, a dearth of reblogs do create problems.
It's not a nice feeling for the threat of Tumblr going the way of most barren social media, not least when Tumblr itself is a microblogging website before it is social media, but I would suggest not to be alarmist and yes, you should totally send (polite! and kind!) messages to Tumblr Support with feedback about what you like and dislike.
I suggested gifting ad-free subscriptions to Tumblr in addition to badges, and badges of achievement-type varieties, and maybe a year later this was actually implemented. I don't even know if that influenced their decision, but it seems like a somewhat unusual step for a microblogging website to implement that type of thing (compared to something like Twitter). But the Support staff are generally very helpful.
I have done this type of thing before IRL and you would be surprised how often it can make a difference.
Anyway, like, it's probably good to keep in mind that a self-aggrandising billionaire buying out a mainstream social media website moonlighting as the social news hub of the world is a pretty extreme scenario, and certainly not a positive one (I don't enjoy the idea of social media/hubs in general being just randomly bought out, I don't enjoy the monopoly of social media, I don't enjoy the dickmeasuring of Z/uckerberg and his Twitter counterpart, it's all a circus). And Tumblr has seen worse before. And it might get worse. But you're also still here.
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Tae's guide to Pillowfort
So you fucking hate what tumblr is doing, you're fed up, but you don't know where else to go / what to do when you get there
Here's a guide what I've been up to over on Pillowfort:
For starters, new users need to either get an invite code (message me if you want one, because I literally always have some!) or donate to Pillowfort's operating costs to get started. I recommend getting a code first, and then donating later if you decide you like Pillowfort.
Recognize that Pillowfort has no ads and does not sell user data, so you are not the product. You are the customer. Pillowfort lives because users give their money to the webisite directly, just like how ArchiveOfOurOwn.org operates. If you give Pillowfort a try... and you want to see it keep growing... and you have a couple bucks to throw their way... please consider donating!
On your new account, you'll set up your blog. User icon, description, settings, etc. You get one blog per account. Consider making this your "everything" blog, where you make your original posts AND reblog things.
Consider making a Community that will serve the same purpose as a tumblr sideblog. For example, I made my main blog ceylon-tae and then made the Community "ceylon-tae-art". Just make the Community for now.
Did you set your NSFW and blacklist preferences? You should. Filters & Blacklist have their own link in the sidebar, so you don't have to go into your Settings every time you want to blacklist something. Easy!
Join some more Communities! Think of joining a [Fandom] Community like following the [Fandom] tag on tumblr. Posts from that Community will show up on your feed now! Here is a list of the currently-most-active communities.
Follow some people! You might have seen some of your comrades on tumblr posting their Pillowfort accounts, or maybe you really liked someone's post in a Community and you decide you'd like to follow them! Go follow them! Their posts will show up on your feed now!
Make a post! Remember to add any relevant tags to the post, especially if your post is NSFW, and don't cen/s0r your tags. Your post will now show up on your blog, and you can control who can see it, reblog it, or comment to it. You can make text, image, video, or link posts.
Now you can reblog that post you made to your Community that you made! Or to another Community someone else made! Some Communities review submitted reblogs before posting them, others do not. Remember to add the relevant tags to your reblog here as well.
Reblog posts you enjoyed, so you can show it to your followers!
If you have something to say about the post, Pillowfort has a nested comments section! Livejournal / Dreamwidth / Reddit users will find this familiar. Newbies will hopefully find it easy to learn: make your own comment, reply to the comments other people have made, talk to people in a space that's made for talking and replying.
You can make your own hush-hush commentary in your tags when you reblog a post to your blog, but these tags are not visible anywhere else. So Pillowfort is not gonna rat you out to OP when you make weird tags on your reblog. But also there is no bulit-in way to read everyone's tags in one long list.
You cannot make addendums to posts when you reblog them. If you want to add something, make a comment! Or make your own post and include link to the original post.
Seriously. Comments section. Good stuff. If you enjoy a post, check out its comment section. For comparison, tumblr discussions lived in reblogs, but comments on AO3 fics are what makes an author's world go 'round. Comments are where discussion lives on Pillowfort. So comment on the post if you have something to say! You can have real discussions again! GO. BE FREE. You can also do a Kung Pow Penis in nested comments if you want to. Nested comments are good.
Likes just tell OP you liked the post. That's it. It's just like how kudos works on AO3.
Remember, there's no algorithm, so Likes don't boost any post's visibility, and if you want other people to see a post, you reblog it. If you want to see posts, you follow people and communities, or you dive into the tags for yourself.
There's more details and things to know, but I think these are some good basics for "how the fuck do I even get started"
More how-to-pillowfort guides:
https://www.pillowfort.social/posts/3459763 by DoktorHobo
https://www.pillowfort.social/posts/4099124 by rah
https://www.pillowfort.social/posts/4404622 by killerandhealerqueen
In summary:
Make a blog. Make posts. Make a niche-interest Community or three. Follow people and Communities. Reblog other people's posts to your blog. Reblog posts to your niche-interest Communities.
Make comments. Reply to comments. Love the comments. The comments are a fertile land and we will thrive. And we will call it... Pillowfort!
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Tumblr's been a rocky boat these last few days, things coming to a boiling point that have been simmering for years and years now.
I want you all to know that first and foremost this blog is in absolute 100% full support of trans women, trans femmes, and every other beautiful nuanced intricacy of gender one can be.
Secondly, if this website shits the bed further, and either deletes my account or the entire website goes under, I will not be migrating to another social media site. This is a link to my simfileshare cc folder, the main place I've uploaded all of my sfs files thus far. Feel free to bookmark it.
I don't plan on going anywhere anytime soon, but it's always good to think ahead.
I hope everyone, especially all of my trans followers, take care of themselves and have a wonderful day, evening, night, etc.
Remember to boost the voices of our trans sisters
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Blog Update
So for those that don't know, I primarily post my art on Tumblr first. It's been my art archive for so long that it gets priority, and I have a bigger base here, and the archive system is nice. However, it's been brought to my attention that they may start doing AI nonsense so I'm going to focus on making sure I have back up archive on pillowfort account (gramophoneturtle) so if I need to stop posting on Tumblr, I don't have to start from scratch.
When Twitter went downhill with it's AI policies I removed all my art there. However, because of how Tumblr works, I will probably keep my art here. Since once it's reblogged, and maybe once they have the unprotected works in their databases, they already have access to it.
I don't remember if pillowfort still needs registration keys but I have a some I can hand out if people need them.
I picked pillowfort because they only other sites I looked at were mastodon & bluesky (both are not really long blog post sites for comics, for example) and cohost (which...didn't sound reassuring at the time. Never looked into what posting options they had). If there are other alternatives, let me know.
I'm hoping the Tumblr user base can fight back on this idea out but, it might be like Tumblr Live where it gets pushed out and only after a year or an overwhelming amount of backlash and loss do they remove it.
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