Affiliate Marketing For Beginners: What It Is + How to Succeed
What is affiliate marketing?
Affiliate marketing is where you promote another company’s product or service. When someone purchases through your affiliate link, you earn a commission. These commissions are usually a percentage of the sale price or a fixed amount.
Why should you do affiliate marketing?
Here are two reasons why you should consider doing affiliate marketing:
1. Low-cost and low risk
Starting a business can be risky and expensive because there are upfront costs for products, employees, equipment, rent, etc. With affiliate marketing, all you need is a website. If it doesn’t work out, you’ve only wasted time and a little bit of money.
2. Easy to scale
A typical salesperson only sells products from one company. As an affiliate marketer, you can promote products from many different companies and earn commissions from all of them.
How does affiliate marketing work?
Drive traffic to your affiliate site;
You’ve created great content. The next step is to get more people to read it, so they will click on your affiliate links.
Here are three traffic strategies to consider:
A. Paid traffic
This is where you pay for traffic to your site. You can do this using pay-per-click (PPC) ads.
The advantage of paid traffic is that the moment you start paying, you get traffic.
However, there are some downsides.
First, running ads will dig into your profits. It’s quite normal for advertisers to lose money before they make it… if they ever do.
Secondly, once you stop paying for ads, your traffic will stop.
Generally speaking, ads are a great traffic strategy if you’re part of a high-paying affiliate program and can make the numbers work.
But if you’re completely new to paid marketing and have no marketing budget (or are working with lower commission programs like Amazon Associates), then it might not be such a great idea.
B. SEO
SEO is the practice of optimizing pages to rank high in search engines like Google.
For as long as you can rank high in the search engines for your target keywords, you’ll get consistent and passive traffic.
On the most basic level, SEO is about:
Understanding what your target customers are searching for
Creating content around those topics
Making sure Google understands clearly what your page is about
Acquiring or earning links to push your pages higher in the search engines
Ensuring Google can find, crawl, and index your content
C. Build an email list
Email lists allow you to communicate with your readers anytime.
Use them to tell fans about new content and keep them coming back to your site for more. This leads to more affiliate clicks and sales.
To build an email list, you need to persuade the readers on your site to sign up. That means offering something valuable, like a free eBook, an email course, and more.
Affiliate marketing tools::--
Tools are your friends in affiliate marketing. They help you do your job faster and easier.
Here are some of our recommended affiliate marketing tools:
Ahrefs — All-in-one SEO tool that’ll help you research keywords to target, audit your website, research your competitors, find content ideas, and more.
Rank Math — WordPress plugin that ensures your pages have optimal on-page SEO.
Google Search Console — Find and fix technical errors on your website, submit sitemaps, see structured data issues, check your Core Web Vitals, and more.
Google Analytics — Provides crucial data and analytics for your affiliate website.
Thirsty Affiliates — Keep track of your affiliate links, see statistics to know which links are getting the most clicks, and prevent others from easily copying your website and swapping the links with their own affiliate IDs.
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