#pr crisis

[discluded]

Hi! I really like your blog! Can I ask what is your opinion in regards to the recent BOC and Chinese statement issue? Please feel free to ignore if not appropriate ❤️

Hi Anon,

Thanks for asking politely. I'll answer because I can present it as a business case study which allows me to talk about BOC's failures somewhat objectively. It's clear at this point it doesn't matter how much feedback BOC gets from fans, so at least hopefully some of y'all can learn some things. *jazz hands* Didacticism.

Warning to everyone else this does not mean I am opening my inbox to complaints about how BOC sucks or how certain fans are entitled 🤪 I will block you. Open your own blog.

Be On Cloud's Communications Crisis – Business Case Study

So first, we need to define a couple of things: what is the difference between communications, marketing, and PR. Other folks with experience, please feel to add your opinion too, but how I see the difference is:

Communications is usually the the written or spoken content by which events/occurrences of a company are shared with both those internal and external to the company.

Marketing focuses both on the process by which that information is disseminated outwardly, and also usually aims at a high level to sell you an idea or product. Often the goal of a marketing campaign is explicitly measurable, whether it's in sales, conversions, email opens, etc.

Public relations (PR) is the process by which a company aims to maintain a positive public image to those outside the company

As you can see, those each have quite a bit of overlap with each other while also being distinct. Depending on the size of the company, each of those teams can be the same or differentiated. The fourth piece I want to add on to this is strategy. All three of the above are the actual day-to-day implementation of work, while strategy is the overarching goal posts by which they operate. Executives (like Mile being a CEO) influence strategy. When things go wrong, new strategy needs to be developed quickly and implemented.

(Aside: Mile has mentioned that he is an executive at BOC, but I want to clarify "executive" positions may also include being on the executive board/board of directors, who advise on strategy to the CEO or possibly of another department, and wouldn't have influence over marketing/comms. He isn't doing that work at his own businesses so I can't imagine he'd run comms for another one.)

The Earlier Crisis: Global Auditions 🤦🏻‍♀️

It might help to read these as well: The 6 Best PR Crisis Management & Communication Cases and PR Crisis Communication & Management Planning

Here are important key takeaways from the planning link:

Sound familiar? :')

I'll keep this brief, allow me to highlight a practical differentiation of the four of the above succinctly and is something the fandom collectively can agree on was a massive comms flop and PR nightmare.

Strategy: We want to recruit new talent for an upcoming series as well as generate fan hype for this series/season

Marketing: We will announce global auditions for this series/season

Communications: Unfortunately forgot to have marketing, which handle the social media posts, mention that "global" means three cities in Asia, as well as only looking for men between 16-22 despite most fans -- who saw the post -- being female.

PR: Not only makes the company's strategy look inadequate by the details of the audition only following the SM marketing announcement rather than sharing those details first/simultaneously to manage fans' expectations but also makes BOC look sexist. They haven't recovered. 🤷🏻‍♀️

I started with this one because where it went wrong was way more clean to see the breakdown.

The Case: What happened on Sept 12

BOC somehow managed to generate a PR crisis out of something that originally had the fans rallying around them, which is...impressive(ly bad).

I'm not going to document the triggering event too much but at approximately 10pm on Sept 12, stalkers tried to break into Be On Cloud's offices. I maintain my stance that it's not the company's fault or responsibility this happened, especially since these people obviously didn't succeed into getting into the building.

BOC issued a statement in Thai condemning these actions and immediately issued a following statement in Chinese on Twitter, due to the stalkers being Chinese-speakers. Obviously, a large number of KPTS fans are Chinese-speakers, but some Chinese fans pointed out that there was no immediately second translation/third set of tweet of the statement issued in English on Twitter which a large portion of the KPTS fanbase also used, especially on Twitter.

Chinese fans immediately disclaimed the stalkers as being fans but also felt they were specifically being targeted/attacked for the behavior of the stalkers.

Sept 13: The next morning, BOC issued three statements, in Thai, English, and Chinese this time. Many Chinese fans felt that the explanation in the Chinese statement was both overly brief compared to the English version and comparatively aggressive/unapologetic. BOC stood their ground and did not issue any more statements. Chinese (former?)fans then began to unfollow Apo on Weibo as well as perform a number of visible acts of quitting fandom.

What broke down? (Hint: Everything, for no reason)

I'm not going to give out too much free advice here, but here we go.

Strategy: They clearly don't have a PR crisis strategy despite the fact this isn't the first go-around. It's pretty clear they likely don't even have a PR strategy most of the time and are flying by the seat of their pants. Everything they do in terms of comms is almost reactive rather than proactive.

Marketing: The dissemination of information via socmed isn't terrible; that being said, there appears to be very little discipline over what is being sent through which channels such as if it's vetted at all (ie, the admission of being heated in the Chinese statement on Sept 13) and how well it's vetted (eg, wrongfully tagging accounts of their talent). There's a reason a lot of companies' CEOs have a personal twitter account. It allows a reiteration of statements, especially apologies, to be more personalized. Actually a lot of fans interpret Mile and Apo going online and making statements as doing damage control for BOC. Whether or not that's true, it's certainly unwise to use your talent to do that rather than your CEO who's ego should be able to take it

Communications: I'm not bothering to read the statements in depth. But It's not unreasonable for your audience to have the expectation that what's posted in one language is reasonably equivalent in other languages. Don't treat your audience like they're dumb, can't speak other languages, or don't have access to Google translate.

PR: BOC is creating these PR crises, not managing them. This isn't even the first one they've put themselves through. I think that's incriminating enough how good they are at PR.

Do I have an opinion? Sure.

Can I see where the Chinese fans are coming from? Actually yes. Fans want and deserve to be treated equally.

Do I think they're being unreasonable overreacting? Absolutely. Speaking as a Chinese-speaker too. If your personal reaction to BOC's comms team messing up is more heated than how your feel about the actors you care about being threatened by stalkers ... that's a lot.

That being said, I'm not going to waste my energy judging how individuals handle their lives or emotions. I am, like many fans, deeply concerned about how BOC is mishandling comms because BOC is not going away (for now).

Fans say lots of reactionary things, but the process by which BOC's comms team is failing is so overwhelmingly loud and public that I'm here writing a business case study about it. And that's part of PR too. Fans are always reactive -- this is not limited to KPTS or BOC. There are publicists and managers that manage Beyonce, BTS, Taylor Swift, etc. who all have loud fanbases. It's embarrassing to see a talent agency fuck up so badly it then begins to reflect on the talent. That's not just about fan reactions. BOC really needs to hire a consulting company and a new director of communications.

Should we be worried about the 2023 Film/KPTS Season 2

Surprisingly: probably not. BOC has at least two branches: a management (talent) branch and a production (art) branch. We see they're capable of handling the art.

This discrepancy between the art/artists being actually emotionally effective while the marketing side of the company just being a disaster is very reminiscent of the creators who work on Disney movies and Disney's extremely weird marketing team/s.

I'm sure Mile and Apo will do their utmost to bring us a beautiful piece of work. We likely just have to suffer BOC's continuous comms disasters while they do it.

#be on cloud #pr #marketing #business #business case study #business analysis #pr crisis #crisis management #the way this is fun for me because i spent all day staring at code #trying to find missing commas and typos #it's actually enjoyable to use your brain other ways sometimes #hope you learned something

[carmine2023pr]

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[shitswiftiessay]

this is fucking disgusting.

#anti taylor swift #anti travis kelce #her team 100% paid for the pics of taylor and travis to be there #so *joe could see it* #and taylor’s pr showmance is more important than t he schools crisis #fuck that narcissistic bitch and her trumper boyfriend

[why-the-heck-not]

my thesis advisor asking me to send them my current draft, and me suddenly realizing I somehow haven’t written a single fucking sentence in 2 weeks, dudes it’s a pr nightmare (been hella unproductive the past weeks idk what tf happened)

#(I’ve been watching mike’s mic and ’’it’s a pr crisis’’ abt anything embarrassing happening is so funny to me) #what do I say lol #should just be honest bc what else is there to do but lord I don’t want to #but like can’t get like couple pages out today I have other things to get done #I think I’ll promise to send it like by the end of the week and mf haul ass starting from thursday #idk everybody does their bachelor’s thesis during like the last 2 weeks that’s just how it is and I’m just following the footprint #blueprint* 😔 is what I meant and I’m on the mobile app cant edit tags #anyways I’ll respond by tonight I need to think and maybe try to pull together a page or two #so I could be like ’’havent done much I’ll send a better version by the end of this week but here’s the current one anyways in case’’ #ba thesis struggle diary #april 2024 #2024

[son1c]

Yeah, I really want to see more of 3 and Shadow's relationship.

3 gets shadow's undivided attention and love for as long as he is in that "small and vulnerable child" stage. the only person who shadow lets get close to 3 is sonic because sonic smells like 3 (for obvious reasons). sonic takes many, MANY pictures of shadow being way-too-cute with that little freak baby 3 and shares them with rouge. shadow will certainly kill him for this once he snaps out of it

#anonymous #it's a pr crisis for shadow #3 the hedgehog

[densitywell]

Saranrae saying that she only hears the prayers of those who mean it does makes the interactions with the Wildmother during the split even more crunchy: Fearne essentially tells her that she thinks she might be full of shit, but Orym doesn't and she loves Orym and needs him to know that, to feel it and to be safe. so she's asking the Wildmother to prove her wrong, and she recieves nothing in response but a cold wind. Meanwhile Orym pleads with the Wildmother in the night for some kind of miracle, something to convince his disillusioned friends she's worth risking everything to save.

and the spirits he dances with may be her doing, it may even be her gift from Fearne. but Orym just came from a town where the eidolons and spirits of their earth were treated as discrete from the prime dieties; and besides, is there any amount of beauty that makes up for a searing blade in the back from a position of forced subjugation? and besides, he asked for a moment for his friends, not him. and what they and Orym learn next of the Wildmother is her seeming abandonment of a favorite, a devoted follower in the form of Bor'dor's mother, to die brutually in defense of her worship. it's not really surprising that Orym turned to someone actually willing to promise results. Nana Morri will at the very least uphold her side of the deal, no matter what price Orym has to pay for it.

none of this means the Wildmother is bad or that she doesn't care, but its a series of failures to either act, or communicate that she acted, that have cost her some of the faith she needs now more than ever. the gods "working in mysterious ways" will get them nowhere in these last few desperate hours, when faced with those in immediate need. (something you can see them start to realize as more and more of them begin to reach out very directly).

#crposting #cr spoilers #this kind of went everywhere but i have so many thoughts abt the gods and how they do business they're so interesting #and SO bad at PR seriously pls hire someone to coach you through this crisis #long post /

[formulaonedirection]

POV you get caught spying on a little imp

#lando norris #mclaren putting out POVs moving like ferrari pr in crisis wallah #he's such a little imp! #nadia's things #lando tag broken for me who knows if these will be seen anywhere

[hungriestheidi]

I still think this is a crisis pr move because of what happened with Andretti, but if not......... I'd like to see the contract terms.

#goose talks #this has successfully changed the conversation about both andretti being rejected and the concorde agreement limiting the grid to 10 teams #so i think its just a pr crisis move #but if not..... timing.

[houseofbrat]

Are the palaces’ finest up to the job? You might think that the younger, more digitally native royals and their advisers would be more adept at handling the modern media environment, while fuddy-duddy Charles and Camilla would not. But one of the most surprising subplots of the medical drama that has played out in London over the past few months is how well Charles and Camilla have played their hand compared with William and Catherine.

[...]

The Waleses, guided by Lee Thompson, who cut his teeth at Freud Communications, a P.R. agency, before moving to CNBC and NBCUniversal, where he was praised for his digital and social-media skills, were less sure-footed. Their initial decision to give no details of Catherine’s surgery in January but to simply indicate it was serious—two weeks in the hospital, followed by months recuperating at home—created a vacuum that social media was only too eager to fill. William’s last-minute decision to pull out of speaking at a memorial service for his godfather, King Constantine of Greece, in February, citing a “personal matter,” further cranked the rumor mill. Kate’s amateurish Photoshopping of her family photograph, released on Mother’s Day in the U.K., revved up the global online guessing game about her health. Her apology for the “confusion” the image had caused, but not her decision to doctor it, opened up her and her family to derision. By now distrust of Kensington Palace was such that when the Waleses allowed newspapers to publish a grainy image of them during a visit to a farm shop in Windsor, many wondered if it wasn’t them at all, but rather doppelgängers. Thompson and the Waleses appear no match for Andreae and the King and Queen, but those close to both Buckingham Palace and Kensington Palace say other forces are at play. Paddy Harverson, a media strategist who has worked with most of the senior royals, points out that Catherine and William needed time to come to terms with her diagnosis and explain it to their three young children. True and reasonable. But with 20/20 hindsight, waiting weeks and weeks to reveal the truth was far too long. Those close to the Waleses also criticize newspapers for reporting on the social-media speculation, “which they knew to be batshit crazy but ran with it anyway because it produced headlines and clicks, which generate revenue.” Some observers draw a distinction between the Waleses’ and the King and Queen’s attitudes to the press. One seasoned royal correspondent points out that Charles and Camilla are “much more experienced in crisis management than any other members of the royal family. They have seen it all and have the scars to prove it and, as a result, are much more relaxed these days about how much information they share.” By contrast, “William and Kate are more private and can be very stubborn,” he says. “When they get an idea in their head—for instance, ‘we won’t share any medical details’ or ‘here is the one picture we want to release to the media’—it can be hard to shift them.” He adds that “thanks to Harry’s endless court cases in London, people assume that he is the brother who loathes the press, but, if anything, William hates the media more. He naturally wants to protect his family, but that does not always mean he and Catherine make the right decision.” Some observers, for instance, say it was a misstep not to follow Charles’s lead and release some private pictures of Catherine at home reading “Get Well Soon” cards. What Charles and Camilla seem to know is that while the newspapers might be sweet-talked and occasionally bullied into playing the “we need you, you need us” royal media game, no institution can win a firefight with unregulated social media. Not least when it turns out the keyboard warriors have a point: Kensington Palace was not telling the full truth, whether Catherine might have wanted to reveal it or not.

~ John Arlidge, "A Tale of Two Royal Households"

#my gif #John Arlidge #british royal family #Buckingham Palace #palace officials #King Charles III #Queen Camilla #comparison #critique #crisis pr #kensington palace #William The Prince of OWN GOALS #William The Weak #William The Terrible #prince william #William The Prince of Wales #Prince & Princess OWN GOALS #kate middleton #Catherine The Princess of Wales #PR fail #MESS!

[carmine2023pr]

Best Crisis Communications Management Firm in Mumbai

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[preposterousgreen]

Zack: Sephiroth, those colors don’t really go together.

Genesis: Neither do those patterns.

Angeal: Nor those fabrics.

Sephiroth:

Sephiroth:

Sephiroth: But I just don’t care.

#shitpost #incorrect quotes #zack fair #Genesis Rhapsodos #Angeal Hewley #Sephiroth #Crisis Core #final fantasy vii #the PR department interferes with his wardrobe for everyone's sake

[decadentias]

"I JUST FOUND OUT THAT you haven't signed the divorce papers yet. I thought this was going to be a quiet and uncontested divorce. Or did it slip your mind?" It was ironic that a PR crisis manager, an expert at fixing everyone's mess, couldn't do the same thing for her own personal life. "We talked about doing 50/50. You also didn't have to pay me alimony. What's the matter?"

open to: m / nb

#indie rp #indie smut rp #independent rp #independent roleplay #m: cynthia #open starter #test muse #sk president's granddaughter / ex-fiance to one of my muses / pr crisis manager #could have divorced for a deep or shallow reason / hard pass on cheating and ab*se

[lesellieknope]

SACK THE ENTIRE COMMS TEAM

#crisis communications pr disaster class

[bobokitty]

What Angeal sees whenever he talks to Zack

#my art #doodle #Fanart #zack fair #ff7 crisis core #he puppy #had to quickly get this out of my system #it’s pretty rough but whatever #shinra pr was sleeping on him #the fan clubs this baby could have sprouted

[hazzybat]

Okay I was gonna sleep but I need to put this out somewhere. It's rambly cause it's 2:30am and I need to sleep. Thoughts on my personal gender and how Joker Out is giving me a small crisis maybe.

I think I want to be a boy.

I want to be a boy in the easy way. I want to be masculine because I'm a man not because of anything else. I want to be a man no matter how I dress or look.

It's so easy for a man to be feminine. You put a flower in a man's hair or wear a skirt and he is feminine.

But he's feminine in a masculine way. He's feminine like a man. He can still look masculine. Kris looks feminine in a masculine way. Bojan looks feminine in a masculine way.

If you put me in a skirt I'm a woman. If you put flowers in my hair I'm a girl. There is no masculinity to me.

There is no way I can be masculine in the way I want. I'm short with very delicate and feminine features. I have a very feminine body.

In media (photos and videos etcetera) the way to make a woman masculine is for her to already look it. For her to have a strong jaw or broad shoulders. They put her in blazers and trousers and give her short sleek hair because men don't have curly hair or long hair. I don't want that masculinity. Masculine in a feminine way. Masculine in a way you know she's a woman.

Sometimes I like it. Sometimes I love being feminine in my own way. In an extravagant, alternative way. I love skirts and dresses and how my legs look in heeled boots. Often I like it. Often I'm fine with my body.

But lately especially with Joker Out I just so badly want to be masculine like they are. Masculine in an easy way. Masculine because they're men and nothing more. Masculine even when feminine.

They can dress well and wear pink and be in charge of their sexuality because they're men. They are sexy how men are sexy. They're flirty how men are flirty.

I dunno. I kinda like being called He/Him but that only happened as a teenager when I had no hair or chest.

I never knew if my enjoyment of that was an enjoyment of being seen as a boy or a joy of being not seen as myself.

I don't think I'm a girl. I don't think I've ever been. But I don't feel a connection to anything anyway. I view myself as a monster. In a good way. A thing that isn't human to start with. The most beautiful I've ever felt is when I wear demon horns. When I have fangs in. When I'm dressed up for Halloween. It feels more right to wear horns than any clothing I can think of.

My hair is so different to anything that it helps me feel different. Feel like a creature people comment on and aren't quite sure what to do with. I have a damn red, curly mohawk so there aren't exactly people that look like me and in a way I like that. My hair is masculine and feminine. It's so outside of the status quo it can be both and neither. I like being so different i can pretend I'm not human. Pretend I am an alien simply observing.

I will never be happy with my gender and myself I don't think because it will always change and be just out of reach. It's just often very far in the background. A tiny feeling I can ignore. Then sometimes I see a man do something and I hate them. I hate that no matter what I do in my life I will never be seen like that.

If I want to be sexy I will be seen as being sexy in a feminine way. I will be sexy in the way an object is. I will be sexy because I'm a woman so I'm meant to be sexy.

If a man is sexy its new and different. A man being sexy is him being effortless. A man being sexy is power he always had.

Male sexuality has the man in charge.

Female sexuality has the man in charge

And yes I know that woman can be dominating but I don't want to dominate. I don't want to be some tough strong woman who doesn't take shit.

I want to be a 25 year old guy who doesn't have to fucking fight tooth and nail to be seen in society as revolutionary because he says what he thinks. I want to be a 25 year old guy with a broad chest and just enough beard hair to be attractive.

This isn't really a gender crisis. I knew I was something else since high school. It didn't bother me enough to try and do much about it. Mostly I'm fine with what I am. Usually I'm fine because the truth is there is no way for me to ever exist the way I want because then society has to change in ways it never will and my body has to become something it physically can't.

Maybe if I was fully a man it would be easier. Maybe if I was fully a woman it would be easier.

Maybe if I was fully human it would be easier.

#fuck i dunno if anyone cares pr how I'll feel in the morning #I'll probs delete it #fucking gender crisis is annoying #thought i already did this shit before

[fandomsarefriends-notfood]

It being announced that Millie Bobby Brown is engaged the same weekend Taylor Swift broke up with her boyfriend was not on my 2023 bingo

#having an existential crisis #childhood icon ending long term relationship but someone months older than me is engaged #is this what being a young adult with friends feels like #don't get me wrong #if they're happy #im happy for them #it's just so funny #and the announcement USING LOVER LYRICS #these pr managers are doing their jobs so hard #i respect them #millie bobby brown #taylor swift