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ad360-in · 7 months

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Impact of artificial intelligence on digital marketing in 2023.

Digital marketing has undergone rapid evolution in the last decade, and the outlook for its future is even more promising with the advancement of Artificial Intelligence (AI).

Here are a few ways it will impact the digital marketing in 2023

1. Social Media Management: AI can assist businesses in automating tasks like planning social media posts, spotting hot topics, and answering customer questions.

2. Predictive analytics: AI can analyze data from various sources, including social media and consumer behavior, to forecast upcoming trends and customer needs.

3. Enhanced search engine optimization: By analyzing data and determining the best keywords and phrases to use, AI can assist businesses in optimizing their content for search engines.

4. Chatbots: Chatbots: AI-driven chatbots can interact with customers in real-time, offering individualized support and responding to frequent quueries.

5. Targeted Advertising: AI can examine customer data to determine the best targeting parameters for marketing campaigns, assisting companies in ensuring that the right audience receives the right message.

6. Speedy content creation - AI can help businesses in efficient and personalized content creation.

7. Enhanced customer service - AI Marketing and ad campaigns are just a click away.

Need help with your digital marketing needs? Feel free to DM us.

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ad360-in · 7 months

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Conversion Funnel Models to Boost Sale

Businesses can increase their chances of converting potential customers into paying customers by understanding the customer's journey and providing relevant information at each stage. As people are not much aware about the TOFU, MOFU, and BOFU models of conversion funnels, we thought of explaing the same.

Let us explain these stages with an example

1. Top of the Funnel (TOFU): Awareness At this stage, potential customers are just learning about your brand and your goods or services. They are looking for general information and answers to their initial questions. To introduce your goods or services to new prospects, the content at this stage of the conversion funnel needs to be informative and helpful. Example: A person sees an advertisement for a new product on social media or in a Google search.

2. Middle of the Funnel (MOFU): Engage and Evaluate At this stage, customers are interested in your product and want to learn more about its features and benefits. They are evaluating whether it is the right solution for their needs. Content at this stage of the funnel must be focused on engaging consumers in order to move them to the evaluation or consideration stage. Example: A person visits the product's landing page, reads the product's descriptions, and watches a demo video.

3. Bottom of the Funnel (BOFU): Conversion At this stage, customers are ready to make a purchase and are actively searching for a solution to their problem. They have decided that your product is the best solution for their needs. Content at this part of the funnel must be focused on validating your product and services to move them from consideration to conversion. Example: A person adds the product to their cart and proceeds to the checkout page to make a purchase.

Please share your thoughts about this post in the comment section and make sure to follow us for more!

#conversionfunnel #digitalmarketingstrategy #marketingstrategy #digitalmarketing #socialmediamarketing #contentmarketing #marketingtips #instapost #instadaily #postoftheday #tipoftheday #likeforlikes #follow4followback #share #like #follow #AD360 #pune

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ad360-in · 7 months

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6 Common Mistakes to avoid while creating FB Ads

In order to maximise the effectiveness of your Facebook ads, you must avoid common mistakes when creating an advertising campaign. This will ensure that your business is presented to the right audience and there will be higher chances of product/service sales. The following are the six common errors that should be avoided when creating Facebook ads: 1. Do not stack your audience: Be specific while targeting your audience's interests and behaviors 2. Less spends per ad set: Do not spend too little per ad set. That limits your reach 3. Running too many ads: Avoid running too many ads at once because it reduces monitoring effectiveness. 4. Not using videos: Since videos are a common form of advertising, using them in paid campaigns more frequently is a good idea. 5. Not using split tests: Multiple Split tests help you gain more insights about your content in the market 6. Using Ads for Sales Funnel Only: Successful Facebook ads aren't about sales always! Make ads that connect the customer to the brand emotionally We have professionals available to help you with your Facebook Ad campaign. Call or WhatsApp: +91 72191 44416 E-mail: [email protected] Visit our website: www.ad360.in

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ad360-in · 7 months

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Types of Logo Design styles and their representation.

A logo is a visual representation of your business that serves as a symbol or emblem for your brand.

It is often the first thing that potential customers will notice and remember about your business, so it's important to make sure it is well-designed and effective.

But do you know there are seven main types of logos that businesses can choose from? Check the image slides to know about them.

Want to elevate your brand and reach new heights of success? Contact us today to learn more about how we can help you.

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ad360-in · 7 months

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Check out the latest ad for City International School, created and published by AD360, which appeared on January 8th in the Lokmat newspaper! Need help creating, designing, and publishing your own ad? Let AD360 assist you in getting your message out to the masses. Contact us today for more information.

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ad360-in · 7 months

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Our Recent Paid Ads Campaign Performance 💪

Platform: Google ADs ROAS (Return on Ad spend):700% Industry: 4 Wheeler accessories

Grow your business with us. Call us today to get google ads work for you 🚀🥇

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ad360-in · 7 months

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8 Marketing Trend Tools To Use For Research

Trend research tools are software or online platforms that allow users to analyze and track trends in various fields, including consumer behavior, market trends, and social media trends. These tools are used to identify and predict shifts in consumer preferences, understand market trends, and track the performance of products or services.

Some trend research tools provide real-time data and analytics, allowing users to monitor trends as they happen and make informed decisions about their business or marketing strategies. Other tools offer historical data and analysis, allowing users to track trends over time and identify patterns and trends that may not be immediately apparent.

Connect with us if you are looking to stay ahead of the curve and make informed decisions about your products, services, and marketing strategies.

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ad360-in · 7 months

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Are you having trouble finding the perfect hashtag to help you gain more followers? Here are a few websites that will make finding hashtags simple. Must check them out. Was this useful to you? Drop in the comment section💬 Share this with your friend who needs help in boosting their brand presence . . 🔔 Turn on post notifications ✅ Save this for later 👥 Tag your friend who needs to see this . . For more information: Call or WhatsApp: +91 72191 44416 E-mail: [email protected] Visit our website: www.ad360.in

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ad360-in · 7 months

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Why do you need social media marketing for your business?

Social networks have become a significant component of every marketing strategy. The benefits of using social media marketing are so great that anyone who doesn't use it is missing out on an incredible marketing opportunity.

Are you utilising this marketing opportunity to the fullest for your company? Allow us to assist you with your social media marketing needs. Call or WhatsApp: +91 72191 44416 E-mail: [email protected] Visit our website: www.ad360.in

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ad360-in · 7 months

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6 elements of a powerful SEO product description

A well-written and effective product description not only gives your reader confidence but also helps them rank well on search engine results pages. The 6 elements of a powerful SEO product description are mentioned in the image slides. Share your thoughts about this post in the comments section.

Looking for professional copywriters? Contact us today Phone: +91 72191 44416 E-mail: [email protected] Visit our website: www.ad360.in

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ad360-in · 7 months

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Google Ads to discontinue content targeting for YouTube conversion campaigns in 2023 According to a Google Ads help article, all content targeting options for video campaigns that generate conversions will be automatically disabled in early 2023. With the current targeting, advertisers could pair their ads with specific channels or videos to reach audiences with more specialised messages. As a result of this change, the hyper-targeting that made YouTube so appealing for ad dollars will effectively end. The elimination of keyword targeting on the allegedly second-largest search engine in the world is a serious setback. The removal of query targeting on a (video) search engine hurts. There is no doubt that in order to reach their target audience, advertisers will need to use more creative approaches. Stay tuned for the updates if you are running ads with content targeting options because those targeting options will be automatically removed from your campaigns. With less targeting, you’ll reach a larger audience and may spend more on less qualified users.

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ad360-in · 7 months

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How to Develop a Steller Social Media Content Strategy in 6 Easy Steps A social media content strategy is the planning, creation, and implementation of content on the platforms of your choice. Here are the six steps through which you can develop Steller Social media content strategy: 1. Set your social media goals: By setting goals, you can prioritise your content and avoid wasting time and money on ineffective strategies. Your social media content strategy must be developed around the goals you have established. 2. Do your research: Who is your target audience? Understanding your audience and what they want to see is the secret to success on social media. Who are your competitors and what are they doing? Conducting a competitive analysis lets you understand your competitors' identities, strengths, and weaknesses. 3. Determine your social media platforms: Being on more social media platforms has its obvious advantages. More visibility increases reach, which increases sales. The more online platforms you target, the more potential customers you reach. 4. Create engaging content: Content is king. Creating engaging content is difficult but also crucial. Your content will attract more engagement if it is interesting and compelling. 5. Schedule your content ahead: The frequency and timing of your content posting to important social media platforms must be determined and followed 6. Measure your performance: Monitoring your metrics enables you to ascertain the kind of content that resonates most with your audience and whether your content is assisting you in achieving your social media goals. Need help with your Social Media Marketing? Connect with us now. ===================== ✅ SAVE THIS POST 🚹 TAG WHO NEED THIS 🔥 Follow for more ======================

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ad360-in · 7 months

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How is Google Analytics 4 different from UA?

Google will soon start turning off Universal Analytics, so we advise you to upgrade to Google Analytics 4 as soon as you can. All standard Universal Analytics properties will stop processing new hits on July 1, 2023. The switch from a tracking system based on cookies to one based on user IDs is one of the biggest changes in GA4. With this change, you will be able to track users across different browsers and devices, which will result in more accurate data.

Using GA4 has benefits such as better data collection, more customization options, and expanded reporting capabilities. Additionally, GA4 is more adaptable than UA and can be better customised to meet your unique needs and objectives.

Comment other differences if you know any.

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ad360-in · 7 months

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Social Media Marketing Trends to strengthen your digital marketing strategy.

Over the past few years, we've witnessed a significant change in the way brands are promoting their products and services on social media. As the popularity of social media continues to grow, brands aren't just wondering how they'll engage huge social media audiences, but they're also searching for Social Media Marketing Trends to strengthen their digital strategies. We have mentioned a few trends here which you can incorporate into your strategies.

Need help with your marketing strategy? Connect with us today.

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ad360-in · 7 months

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Meta introduces Community Chats for Messenger and Groups On September 14, 2022, Meta launched a new Community Chats feature for Messenger and Facebook Groups. The new function enables users to create new live chat, voice, and video channels directly from the Messenger app. Community Chats are currently only accessible on mobile and are still in the testing phase, with access being restricted to a small number of users. According to Facebook, “Community Chats seamlessly blend Facebook Groups and Messenger, providing a way to stay connected with your group and build deeper relationships.”

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ad360-in · 7 months

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Instagram will soon begin testing a new repost feature on selected users.

Instagram is getting ready to allow users to repost the posts and reels of other users. The Meta-owned company hasn't made the repost feature publicly available yet, but it intends to start testing it with a small number of users soon.

The idea of social media reposts may have been inspired by Twitter's Retweet feature, which other platforms have since adopted.

According to a representative of Meta, "We’re exploring the ability to reshare posts in feeds, similar to how you can reshare in stories, so people can share what resonates with them, and so original creators are credited for their work.”

Like and Follow us for more updates like this.

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ad360-in · 7 months

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Create a modern, trendy, eye-catching banner that will help you gain attention and grow your business.

We are famous for providing branding services to our businesses that, by accomplishing their functional and emotional goals, make a lasting impact on their customers. We aid businesses in growing their brands by creating sleek, professional banners.

The benefits you get from our branding agency:

• Eye-catching designs

• Fast and high-quality professional service Reliable and quick communication is Printable and High-Quality File Size source and editable files with high quality.

• Highly Expert in Large Format designs.

• Professionalism and High-Quality Expressive design.

• High-quality (300dpi) JPEG, PDF and Print Ready files or source files will be provided.

• Professional customer service and communication at all times.

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