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Do you want to take your business to the next level? Then time to harness the immense power data analytics has to offer! Data analytics can help you understand your customers, optimize your processes, and increase your profits. According to a report by MicroStrategy, 94% of organizations say that data analytics is crucial for their business growth and digital transformation. Read our latest article to learn how data analytics works, what benefits it offers, and more!

#data #technology #datascience #business #tech #dataanalytics #bigdata #machinelearning #ai #analytics #artificialintelligence #security #datavisualization #database #cybersecurity #programming #software #cloud #coding #network #datascientist #internet #dataprotection #iot #innovation #dataanalysis #it #marketing #klizosolutions

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Node JS is the most widely used web development tool in the United States, as more than 6.3 million websites are using it.

It can cut the loading time by 50 to 60%, and almost 85% of developers use it for developing web apps.

And now, this modern back-end technology for building real-time web applications has become a great choice for SaaS projects! 🤓

To know more read the article!

#saas #klizosolutions #development #node #nodejs #software #technology #business #cloud #tech #automation #innovation #smallbusiness #cloudcomputing #digitaltransformation #erp #iot #ai #data #softwareasaservice #startups #digital

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Want to make your enterprise functionalities faster and your business processes more efficient?

Then it’s time for automation adoption to accomplish all these and more!

According to reports, 97% of organizations believe that enterprise automation is crucial for a business's digital transformation. Even 67% of companies already use business process automation to improve end-to-end visibility across different systems.

So, why delay? Go through this detailed article on enterprise automation right away and know the benefits it has to offer to take swift action!

For professional assistance to turn your organization into a more cognitive one, book a consultation with us today!

#automation #technology #engineering #innovation #robotics #iot #tech #industry #manufacturing #ai #artificialintelligence #business #robot #mechanicalengineering #industrialautomation #software

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AI-Powered Image Recognition In The Automotive Industry

As technological advancements are taking the center stage in our daily life, we can’t help but notice machine learning becoming the protagonist.

To be specific, image recognition is one such application of machine learning that is impacting industry after industry, changing how we see the world! 🤓

And the automotive industry is no different!!! 🚗

Does your business belong to the automotive industry? Then check out this article and learn how AI image recognition is transforming the industry and making cars safer, more efficient, and more reliable!

#klizosolutions #AI #IOT #manufacturing #business #manufacture #technology #imagerecognition #programming

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Thank you, Brian, for believing in us and sharing your valuable thoughts. 😍

#webdevelopment #webdevelopmentcompany #webdevelopmentservices #webdevelopmentsupport #softwaredevelopment #onlinebusiness #clientreview #customerreview #customerfeedback #customersatisfaction #happycustomer #Klizosolutions

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#webdesign #web developing company #web developers #web development #frontend development #backend developer

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#social media #klizosolutions #digitalmarketing #social media marketing

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The Alliance Between AI And Content Marketing: Marketers’ Paradise

Artificial Intelligence has surely come a long way round ever since Alan Turning burnt the world with his question of whether machines can think or not. What just started with such a simple question, took a massive turn and revolutionized the entire tech industry. Now, Artificial Intelligence can be found almost everywhere and in almost every aspect of our lives now. Technology has us wrapped around in its palm and like it or not, without it in this era, we are good for nothing.

Artificial intelligence happened to just add to this factor and stir a storm in the industry. It has become such a rage now that every industry is trying to incorporate it in every way possible. A report in 2017 stated that 51% of marketers were already integrating them in their strategies and an additional 27% were said to incorporate them in the future. Research has also shown that the AI industry would be worth a whopping $13 trillion by 2030 and 80% of industries are likely to add AI to their operations by the end of 2021. Yes, Artificial Intelligence has grown so much that it is claimed to be the highest investment in technology. Now, it has found a new space in the area of content marketing, and everyone from national language generation to business intelligence is taking advantage of it. AI in content marketing. AI helps NLG to produce systematic and logical text whereas BI aids marketers to grasp the world of content marketing by analyzing the users’ data which provides a clear view of the consumers’ interests.

Well, yeah like every other thing in the world AI has also been the victim of human criticism. It is just our nature to forcefully bring out a negative aspect and glorify it with our hearts. Anyways, no matter what you say, everything has both positive and negative aspects. So does Artificial Intelligence and do not forget until we use it for negative purposes, it won’t do any harm. But, the relationship between AI and content marketing is growing rapidly. It is one of those cases where you go on a blind date which turns out into a wedding eventually. Yes, connection! The versatility of AI has formed a very strong connection with content marketing.

Artificial Intelligence and Content Marketing: A Match Made In Heaven

Jumping onto the bandwagon of Artificial Intelligence for content marketing will increase your chances of achieving your business goals faster than you imagined without having to put too much effort into it. Marketers are welcoming the concept of AI for promoting content with open arms. It not only amplifies the efforts put into creating content but also keeps a track of the competition in the market. Granted that you want to step up your game of content marketing, you need to take advantage of all the fruits that AI has to provide. Here’s how you can integrate its benefits into your strategy.

Scout Out Your Competition

You cannot deny the fact that the competition out there is soaring high. In order to make a mark, you need to be a tough competitor yourself too. There’s no scope of making mistakes or slacking even a little bit when the competition is high. It is only natural that you stay alert and aware of your competitors’ every step and how far are you against them? This would help you build a strong strategy and eradicate the competition from your way. You can use this toolkit by SEMrush to track your competitors, check out their tactics, strategies, accumulate data from different sources, marketing insights, PR schemes, etc. They have the largest database of keywords in the industry and can be a boon for your content marketing strategies.

Fabricate Smarter Strategies

In order to craft content strategies that would be effective and beneficial to your business, it is important to find out the interests of your customers and what will be appealing to them. AI elements can come in handy in such situations as they have a ton of useful information that can help you in creating better content. There are AI tools and software that assist you in finding keywords and topics relevant to your brand that are likely to do better in the market. Some of them also help in handling SEO tasks, strategies whereas also help in reporting negative issues and boost engagement.

CrackerJack Content Creation

Creating content manually is a gargantuan task and is a constant struggle for marketers. Nonetheless, AI tools are here to help you develop brilliant concepts and create content that is engaging, relevant, informative, and awesome. The quality of content that you are putting out there needs to be flawless and super high. Content full of errors and irrelevant elements destroys the essence of not only that particular piece but also the entire brand. The largest example of AI that we use every day to check our spelling and grammar in content is Grammarly. Even the free version of Grammarly is very convenient for those who create content regularly. Well, content creation also includes videos, images, animations, etc. All of these need to be super appealing to the eyes of your audience and Canva is something that you can use to develop various graphic content for different platforms. Both the free and paid version is excellent.

Exclusive and Quintessential Content

We all hate things that are monotonous and unfailing. Hence, do not expect your audience to like your content if you are putting out the same concept over and over again. Exclusivity and personification are high in demand when it comes to creating content. You need to put out the appropriate content at the appropriate time to garner the desired attention of your audience. The landscape of digital marketing nowadays is all about timing and efforts. Well, you can easily know what are the current trends by using Personalize. It helps you peek into a lot of details including revenues, rate of responses, etc.

Turn The Corner Of Your Content

Say that your content is not getting enough attention or the traffic is declining constantly. This will not only make your reach stagnant but also can be very harmful to your business. That is why it is important to serve content with updated information and fresh elements every time. Content optimization tools can help you keep your content up to date with the current trends. One such tool is Yoast which is a famous plugin for WordPress that helps in making your content SEO-friendly by inspecting the entire content and providing suggestions based on it.

Cultivate Content Intelligence

Content intelligence is a part of Artificial Intelligence that implements different software and utilizes them for enhanced content marketing. One such content intelligence tool is MarketMuse which is truly the muse to your marketing strategies. It can help you do a variety of things just by the click of a button.

Crowning Words

Artificial intelligence is truly a blessing for businesses of every niche and every size. It can boost your revenues by a lot if used rightly.

When humans and technology work together, they can shake up an entire universe. Well, after all, technology is developed by human brains only.

If you want to escalate your marketing tactics, then get a hold of us at Klizo Solutions. Our team would help you achieve your business goals as fast as possible.

#contentmarketing #artificialintelligence #klizosolutions #augmentedreality #tech updates

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Snapchat Prioritizes Family Safety, Makes The App “Safer” For Minors

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Snapchat is getting ready with its “family engagement” tools!

Many leading technology platforms are either preparing to use underage platforms for higher protection or have already done so. From adjusting their default settings to be more private, to implementing parental controls, they are taking steps to ensure the safety of monitors. While Tiktok has already introduced its “Family Safety Mode”, Instagram has changed its default settings for monitors and introduced new teen safety tools. Even Google has launched its parental controls on YouTube and has increased minor protections across its Search. And guess what, it’s time for Snapchat to join the bandwagon now!

Yes, following this move, Snapchat., too, is soon to launch its own set of “family engagement” tools in the coming months. Evan Spiegel, CEO of Snap Inc., had explained in this week’s meeting that the new safety tools act as a family center, providing parents with privacy management and a better understanding of how their teenage kids are using the Snapchat service.

In the WSJ event, Spiegel has further pointed out that a user profile on Snapchat is by default private. And this already private feature emphasizes the private nature of this multimedia instant messaging app that is super popular among people for communication with friends. However, it is until recently that this was different from some of the popular social media rivals.

Spiegel has said that the entire way they build the Snapchat service promotes a safe experience for all. He further confirms that they never sell the service to anyone who is under the age of thirteen. Plus, they are working on developing and adding new features that will let the parents feel the app more comfortably and be at ease with the app.

No names have been announced yet for the product. But, as the Snapchat CEO says, they have a family center that lets young people and their parents use the app together. Well, there is no doubt that this product allows the parents to have a clearer picture of their kids’ privacy settings and who the teenage users are talking to on Snapchat.

The very purpose of this product is to help start a conversation between the parents and the young people to start about their experience with the service. And the best thing about this product is that it can be a hell of a learning experience for both the parents and their teenage kids to get through some of the challenges of using social media. Yes, especially, when it comes to navigating unpleasant situations like what to do in case a stranger contacts you, this product gives the parents the opportunity to guide their kids.

Now you must be wondering what has made Snapchat take the safety of minors so seriously? Well, it is not like an “all of sudden” thing. Snap had already talked about bringing in such a feature when it announced in June that this kind of work was already on their roadmap. As parents who had lost their son to drug overdose publicly recommended the company to work with third-party parental control applications, Snap had said at that time that it was being careful about letting thyroid parties give access to private user data and is looking into developing its own tool that can offer proper parental control. And guess what, recently, addressing this issue, the company has launched new tools in Snapchat to eradicate illicit drug sales on its platform.

A Snap spokesperson has also confirmed that the new family engagement tools combine both the tools that are meant to be used by the parents with educational components. The spokesperson has been found saying,

“Our overall goal is to help educate and empower young people to make the right choices to enhance their online safety and to help parents be partners with their kids in navigating the digital world.”

The snap spokesperson has further added, “When we build new products or features, we try to do it in a way that reflects natural human behaviors and relationships — and the parental tools we are developing are meant to give parents better insights to help protect their kids, in ways that don’t compromise their privacy or data security, are legally compliant and offered at no charge to families within Snapchat.”

The company has also said that it will share more details about the new family safety tools pretty soon. Presently, all that has been known about Snap’s moves towards ensuring teen safety is that the parental controls will be under the purview of Jacqueline Beauchere, the company’s new global head of Platform Safety.

#snapchat #tech news #tech updates #social media #social media updates #klizosolutions

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Don’t be a Jack of All, Be a Master in these 5 things to create a Flawless Web Design

If you want your website to be taken seriously nowadays, you need a responsive web design.

A web designer is an artist who uses his or her talent to create beautiful works of art, such as websites. However, if the design isn’t responsive, the site’s attractiveness won’t be fully appreciated.

As a result, you can’t afford to take it easy. Mobile devices now account for 55.22% of all web traffic, while desktop accounts for 44.78%.

The website’s responsive design is a critical component in establishing a solid reputation.

A responsive site can be created by virtually any designer, but only the exceptional can produce a responsive web design using the best techniques out there.

Let’s find out how to create the ultimate web design.

Navigation

When it comes to establishing space for effective navigation, a small screen poses significant challenges.

Many designers fail to effectively move their designs from desktop to mobile devices. They lose the flexibility they had while implementing the navigation panel.

Because of the limited space available on mobile devices, you can only have four or five core links. This has an impact on the content strategy, information architecture, and navigation of the website.

As a result, the website’s Responsiveness is messed up.

For designing a perfectly responsive website design, mastering navigation is essential. Nobody likes to go to a website where they can’t browse or find the tabs they need.

To avoid this issue, the best thing to do is to combine text, in-page links, collapsible menus, and dropdowns with navigation menus and icons.

Typography

Consider the following scenario. You finally find the perfect website that contains the exact information you need every day after hours of searching on your PC. So you’ve decided to make that your primary source of information.

When you try to access the site on your phone, however, the type is too small to read. This can be very frustrating.

When you master typography, you ensure that the viewer can obtain the information he needs at a level that is convenient for him.

You don’t want to use a font that’s too small to read, particularly on a smaller device screen, the use of larger typefaces greatly increases reading.

However, you don’t want to choose a font that is too large as well because it will throw off your content alignment.

Placement

Placement is crucial in responsive web design. Not only does the location of your buttons on the screen affect the user experience, but it also affects the responsiveness of the website design.

The responsiveness of the design is influenced by the size, shape, and even color of the button.

Let’s say the color of one of the site’s buttons is difficult to differentiate from the background design. This will make the button difficult to notice and enrage the user.

The size of the buttons on mobile devices is more important than on desktop computers.

You have a small screen to work with here, so you can integrate buttons. The idea is to make the buttons large enough that the user does not struggle to press them and that they are extremely finger-friendly.

It is advisable to keep mobile devices in mind when developing the website. Furthermore, to obtain seamless responsive design, the design can be built for the mobile site first and then scaled up for the desktop.

Whitespaces

Although it may appear harsh, not all website content is created equally!

You want users to pay more attention to certain portions of the website. It could be a limited-time offer or a critical piece of information.

This is when the design's whitespaces come into play. Negative spaces, empty or blank spaces are referred to as whitespaces. They assist in drawing attention to the appropriate areas of your design.

It acts as a barrier between the graphics, columns, photos, text, margins, and other elements. I left space out on purpose to smooth things out and make the site look more attractive.

Because of the increasing supply of bezel-less devices, mastering whitespace is more important than ever. Whitespace is implemented on desktop websites using a horizontal orientation. For a smaller screen, however, it is preferable to go from horizontal to vertical space.

It creates a natural “flow” in the design for smartphones and tablets.

Responsive Image Web Design

Let’s find out how to make a website responsive for all devices.

Images are effective tools for developing stunning designs, but they also cause them to bloat. This is especially true of smaller devices.

The responsiveness is hampered by the large size of the photos. In such cases, it is necessary to use optimized images for each layout.

Nowhere does it state that you must employ colossal images in your website design. In such cases, scaling the image to a more manageable size is the best option.

The image's flexibility is crucial. It provides a much-needed helping hand to the designer in order to develop excellent responsive web design.

Instead of using PNG, use JPG. JPG is a lighter format than PNG.

Final Thoughts

There are five things you must master in order to build a seamless and excellent responsive web design.

The five concepts described here are simple to grasp but difficult to master. However, if one is tenacious enough, they can create a beautiful, optimized, fast and responsive website.

If you want to outsource a team of web designers instead of going through the trouble of hiring them then get in touch with us.

At Klizo Solutions, our designers will help you build a fully responsive website that will help your business to reach new heights.

#Responsive web design #responsive website #responsive website design #how to make a website responsive for all devices #Responsive web design techniques #klizosolutions

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WordPress: Popular Plugin “WP Fastest Cache” Urgently Needs An Update

Are you one of the one million users who use the WP Fastest Cache plug-in? If yes, then it is time you know about the update regarding it.

WP Fastest Cache is one of the most popular plug-ins for WordPress. The purpose for which it has been designed is to accelerate the performance of the WordPress websites of users. It optimizes the loading times of WordPress sites. However, it offered attack options for SQL injection and XSS or cross-site scripting. But now, there is an update available for this plug-in. Yes, and this update that is available for all the users of WP Fastest Cache 0.9.5 is believed to eliminate all the previous versions of existing security issues.

To know more about the new update of WP Fastest Cache, keep on reading the article.

WP Fastest Cache

Caching is the go-to solution when it comes to improving the performance of your website and making sure that it loads as fast as you want it. Caching may not be the only solution out there, but WP Fastest Cache is one of the most significant ones that lets you boost your WordPress website’s performance with very little effort.

Ease of use, simplicity, availability of free version, incredible support, and constant updates are some of the main features of this plugin that make it so popular. But it is not free from security vulnerabilities, for which installing the new update becomes necessary.

Security Vulnerabilities

An internal audit of the WP Fastest Cache by the company Jetpack has revealed the presence of two vulnerabilities in it. While one vulnerability is the Cross-Site scripting or Stored XSS issue via the CSRF or the Cross-Site Request Forgery, the other one is the Authenticated SQL injection vulnerability. And strangely, both the two vulnerabilities have the same CVE ID but different CVSS scores (9.6 refers to “Critical”; 7.7 refers to “High”) and descriptions.

The CVSS score, 7.7, indicates the possibility of SQL injection. This possibility, however, exists under specific conditions, such as the attacker logging in as a "normal" user. And to do this, “Classic Editor” the WP installation plugin must be installed.

By exploiting the SQL Injection bug, attackers could exploit or misuse sensitive data like the user name in combination with the password hashes. Yes, the privileged information from the database of the affected website can be accessed by attackers when all these prerequisites are met.

Without such restrictions, there is also an attack possibility rating of 9.6. But for such “Critical” attacks to occur, user interaction with the WordPress site is necessary. Then there is also the possibility of the cross-site request forgery attack. In this attack, it is possible to conduct any actions with the rights of the person/administrator responsible for the attack.

And that is not it; there is more to it. With the help of the WP Faster Cache, attackers could even smuggle malicious codes permanently into the website in question. And once smuggled, attackers could use these codes later for carrying out Stored XSS attacks.

EndNote

Have you not updated your WP Fastest Cache plug-in yet? Then you should update it right away. After all, security threats should not be tolerated or pushed aside. They should be strictly dealt with, that too, as soon as possible. And with this new update, the WP Fastest Cache can deal with the previously “high” and “critical” security risks and vulnerabilities.

So are you ready and excited for the update? Then click on WP Fastest Cache download site and download the secured version of the WP Fastest Cache plug-in as soon as possible.

#wordpress #wordpress plugins #wordpressplugindevelopment #tech updates #technology #tech news #klizosolutions

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Fast Laughs And Play Something, Now On Netflix Android!

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Netflix consumers are frequently bewildered as to what to watch from its vast video catalog. The user always spends more time surfing than watching anything. Netflix has added two new features to its Android app that will improve the video streaming experience and assist customers in deciding what to watch.

Netflix began testing the "Play Something" feature in April, and now it is officially launching the feature globally on Android. Customers who were having problems picking which movie or TV series to watch will benefit from the first feature, "Play Something". The other feature is called Fast Laughs, and it works similarly to TikTok and Netflix, in that it plays a random reel of funny videos in a full-screen vertical style.

Although the Fast Laughs function is new to Android, it has been available on iOS since March. The 'Play Something' option, on the other hand, is limited to Android users only, with iOS users having to wait.

Play Something Feature

"Play Something" will be available via a new button on the home screen, which will work similarly to shuffle play. The shuffle button will be in the bottom right corner of the screen, directly above the menu bar. The user can receive recommendations for what to watch by pressing the shuffle play button.

When a user clicks the "Play Something" button, Netflix suggests a series or film based on their previous viewing history. You can acquire a fresh new series or film, an unfinished movie or series that you might wish to revisit, or a series or film you are already viewing with one more click.

Viewers will also get recommended new titles based on their previous viewing habits in the same genre. With this brand-new option, Netflix will manage your watch list and recommend topics, so all you have to do is relax and enjoy.

Fast Laughs

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Fast Laughs will work similarly to TikTok in the Netflix app, where it will play a random reel of amusing video in a full-screen vertical style. With tabs like Home, Coming Soon, and Downloads, Netflix has added a new Fast Laughs option to the menu bar.

The user can share and respond to the snippets in Fast Laughs. They can also play and add the complete movie or series to their watch list directly from the widget.

Fast Laughs was first published for iOS in March of this year, and now Netflix has made it accessible for Android smartphones in a few countries, including the United States, the United Kingdom, India, Australia, Canada, Ireland, Malaysia, and the United Arab Emirates.

How To Access Fast Laughs On Your Device?

Open the Netflix app on your phone.

At the bottom of the screen, tap Fast Laughs (represented as a smiley). There, you can go through short-funny clips curated by Netflix.

And on the right side, you can like clips by selecting the LOL button, add to your watchlist by clicking the My List option, or send it to your friends with the Share feature.

What’s More?

Finally, Netflix announced on Monday (4th October) that its Downloads for You tool will be arriving on iOS in the coming month. The opt-in feature released on Android earlier this year automatically downloads content to watch offline depending on your watching history. It is a handy feature to have enabled if you are planning a trip and do not want to forget to download content for offline viewing.

Mike Verdu, a former executive of Electronic Arts and Facebook, was hired by Netflix as the Vice President of its Game Development division in July 2021. Netflix is planning to enter the video gaming sector next year, according to a Bloomberg report. Netflix currently operates on a subscription-based approach, in which customers pay a monthly fee to view content across numerous devices. According to the source, Netflix may debut gaming services as a new programming genre and keep them free at first.

So, this was all about Fast Laughs and Play Something, two brand new features of the Netflix Application.

#netflix #tech news #tech updates #technology #new update #trending news #android #netflix android #klizosolutions

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Adobe Lightroom To Introduce New AI-Enabled Features

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Adobe recently announced that it would add specific features to its photo editing software- Lightroom and Lightroom Classic. The changes will apply from late October. According to Adobe, these features will be AI-enabled.

It will allow people to select subjects like animals, people, buildings, etc., with a single click to edit them. Adobe further claims that these new features will be a revolutionary change in the history of the photo editing apps after Lightroom 2. Users will have more control over enhancing photos selectively.

How Will These Change The Editing Experience?

They have developed mask groups that would help merge various mask tools to improve the efficiency of the AI feature. Adobe also added a new masking panel to track all the masks and keep the workspace organized. You can store the masking panel anywhere, put it in the edit panel, or minimized displaying a preview of the mask.

You can access these tools both on desktops and mobile devices. The technique of adjusting specific areas of a photo is not new. It has been around for a while, perhaps, as old as photography is.

The previous versions of Photoshop incorporated tools like dodge and burn, masking, selections, layers, layer masks, etc. It allowed photographers to adjust their photos and creations in the digital darkroom.

Lightroom 2 was launched in 2008. It completely transformed the editing experience with its new features. Instead of destroying the picture, it helped in accentuating it.

Adobe also said that they have been testing and working on the new features for over a year. The company is also in the process of releasing more AI features. Reportedly, the Research and Design Research departments of the company are planning more surprises for the users.

Adobe also said that they have been working on improving the AI-enabled selection features in Photoshop. However, Lightroom did not support the image processing engine with those features.

To provide users with a similar experience, Adobe decided to implement significant changes to the core image processing engine. The Adobe team went back to the drawing board and re-imagined how to incorporate the AI-enabled tools into the masking engine for both desktops and mobiles.

Previously, only vector-based selections were supported. That means adjusting anything in the photo was a mathematical expression. The approach helped to avoid large files and catalogs. It also slowed down the synchronization process as small amounts of data could represent complicated masking on high-resolution images.

However, AI-powered masking needs image-based support or bitmap. Essentially, the new AI-powered masks build a grayscale photo where lighter values show different levels of selection. Pure black indicates nothing has been selected in that area.

It was the mission of the ACR team to make both bitmap-based and vector-based masks live together. They made sure that the gradient, the range masks, and the brush remains vector-based while the new AI tools are bitmap-based.

Adobe also made some tweaks to range masks including its capability to target an entire image. You can use range masks universally or used within a gradient. It also gives you more control over the luminance range’s falloff.

You can also name all masks to make it convenient for you to track them. Moreover, there are many ways to preview masks. The credit goes to the overlay visualizations that the team picked up from Photoshop’s default color overlay, images on black background, color overlay on black and white, images on white background, etc.

The new tools will work in providing a rich photo editing experience to Lightroom users across the world. AI has once again proved to be one of the most revolutionary technologies. It has been transforming industries worldwide. If you want to experience the latest lightroom features, make sure to keep an eye out for the update.

#adobelightroom #adobe inc. #adobephotoshop #adobecreativecloud #adobedesign #photoshop #lightroom #image editing #imageeditor #image masking #new update #tech news #tech updates #klizosolutions

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Spotify Turns More Exciting With Polls and Q&As

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Do you use Spotify? Then some great news is coming your way.

We are talking about one of the most popular digital music streaming service providers, which has 165 million paying subscribers and more than 365 million active users every month as of today.

Earlier this year, the Swedish music, podcast, and video streaming company, Spotify, started beta testing some new features. The purpose of this beta testing was to make podcasts more interactive by including Q&As and listener polls. And guess what, finally, today, on September 30, 2021, the company has rolled out the Poll and Q&A feature. Yes, as announced by the company, these new features will be publicly available through Anchor (Spotify’s podcast creator app) to all the creators.

Read on to know more exciting things about these new podcast features.

Polls Ands Q&As

Creators who publish and distribute podcasts using Anchor will now be able to conduct a poll or post a question alongside their episodes. But remember, presently, Anchor supports adding only one poll or one question per individual episode, and not several.

The Testing Phase

All these features have been in testing with hundreds of creators before they got publicly launched today. As per the company, during the testing phase, the creators have used the Q&A feature to get feedback regarding format and topic choice, ask for suggestions for future guests, and add elements of gamification to their programs. This is a way in which the listeners have been encouraged to return to listen to what the hosts have to say about the listeners’ responses.

Where To Find And How To Use?

Now where these new features will appear on Spotify or how can one use them? Well, after being published, the Q&A and the podcast feature will appear at the bottom of that episode’s page on the app. All a listener has to do is follow the prompt, and they can participate in the poll or respond to the Q&A in the app.

Once listeners respond to a poll, they will be able to immediately see how the other podcast audience has responded or voted at the poll. They can also see how their own reactions stacked up. While for polls, every respondent can see how other respondents have voted, that is not the case with Q&As. In the case of Q&As, all responses will be delivered to the podcasters privately.

And that is not it! The podcast creators will also be able to choose and pin specific responses that will be there, appearing publicly, right below the question. The answers which will be selected and pinned by the podcasters will appear along with the listener’s Spotify username. In simpler words, this particular feature is the same as radio call-in. The only difference between this feature and a radio call-in is that it is not recorded audio from the listeners or live audio but text.

Availability

Whether the listener is an iOS user or an Android user, these new features will be available to both. Any Spotify users and Anchor creators can now use the new features. But wait, these new features are available only in 160 markets in the world. It is not Spotify’s entire global footprint (which is 178 markets) but the large majority, indeed.

Other Official Rollouts

Spotify has not stopped at polls and Q&As for podcasts. It has also rolled out Spotify Greenroom and paid podcast subscriptions. Spotify Greenroom is an app for hosting live shows, and the paid podcast subscription is a combined format of music and talk-show.

Conclusion

So, hell yeah, Spotify’s podcasts are becoming more interactive than ever. This interactivity thing by Spotify is just one way of how Spotify has been planning and working to reconstruct and enhance the traditional podcast experience.

So are you ready for the more interactive Spotify podcasts? We know, YOU ARE!

#spotify #spotify update #streaming #music #tech updates #tech news #klizosolutions

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Raspberry Pi Development Kit Allows Voice and AI In IoT Apps

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Knowles has created a Raspberry Pi Development Kit to aid audio edge process, voice, and machine learning listening abilities in the Internet of Things (IoT). 

The Knowles AISonic IA8201 kit builds a single tool to simplify developing, designing, and testing technologies for Industry 4.0 and IoT. Industry 4.0.

Industry 4.0 means that more devices will be enhanced with embedded computing. This technique enables devices to communicate with each other and has centralized controllers. It also separates decision-making and analytics, thus enabling real-time responses. 

What Is So Special About The Raspberry Pi Development Kit?

The Raspberry Pi Development Kit is created around the Knowles ALSonics IA8201 Audio Edge Processor with two Tensilica-based, audio-oriented DSP cores; one for AI/ML applications and high power commute, and the other for low-power, always on-processing of sensor inputs. 

It has 1MB of on-chip RAM that enables high bandwidth processing of modern, circumstantial ML use cases and memory to support several algorithms. 

The kit consists of a library of onboard audio algorithms and AI/ML libraries that lets you use the open DSP platform of Knowles. You can build far-field audio applications by using features like ultra-low-power voice wake, custom keywords, beamforming, and background noise reduction algorithms from the algorithm partners of Knowles. 

The Knowles algorithm platforms include Amazon Alexa, Retune, Sensory, Alango, etc. It will open the door to a handful of designs and give the desired freedom to support a broad range of audio and voice personalization. 

The kit also comes with TensorFlow Lite-Micro SDK for fast prototyping and building AI/ML applications. It helps to port models built in larger cloud Tensor Flow frameworks to a fixed platform. The power consumption and computation are also limited. One such example is the AI inference engine for detecting anomalies in commercial and industrial applications. 

The purpose of designing this kit was to provide product designers with the fastest and simplest way to create mockups for innovations. It would address rising use cases including ML listening, contextually aware voice, and real-time processing of audios. 

Flexible development tools are essential for all these. It enhances the design process, reduces development costs, and benefits from the latest technologies. 

Vikram Shrivastava, the senior director of IoT marketing at Knowles, said that by choosing Raspberry Pi as the system host, they are opening up the door to add ML and voice to the largest community of system developers who prefer an Android or Linux environment. 

Studies have shown that over 50% of US households with broadband connections prefer using voice control for connected devices.  The demand for voice applications is increasing constantly. However, it is expensive and complicated for OEMs/ODMs to implement the latest voice applications to the devices. 

Knowles is known for offering solutions that integrate voice recognition in a reliable, cost-efficient, and convenient way that strongly resonates with the customers. The statement was made by Mark Vena, the Senior Director of Smart Home Research Practice for Parks Associates. 

With options like two or three pre-unified Knowles Everest microphones depending on the design necessities of the product, the kit comes with two microphone array boards to choose the correct algorithm configuration for the end application.

 Since the built-in microphone arrays support voice and audio facilities on the IA8201 DSP, the OEMs are very high-quality and are designed to deliver high-performance in a single solution from one supplier. 

You can access the developer support via the Knowles Solutions Portal for tool configurations, algorithms, firmware that comes with the kit. It allows complete designing, debugging, and prototyping. 

The Knowles IA8201 Raspberry Pi Development Kit is now available for order with support available from Knowles.

#raspberry #raspberry pie #iot #iot devices #internet of things #technology #tech updates #tech news #klizosolutions

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LinkedIn Launched Stories Last Year, Now It Is Killing It

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LinkedIn, like every other social media platform, decided to incorporate the stories feature. But, after a specific time, it made no sense. Having the Story feature in a professional space is not relevant. 

Around the last week of August, LinkedIn announced that it would get rid of the story feature by the end of September. The story feature was first launched by Snapchat and then rumored to be duplicated by Facebook’s Instagram. It allows you to post mini-videos that are visible to the viewers for 24hrs.

It has been only one year since LinkedIn officially launched the story feature, but it started testing it out in 2018 in the form of “Student Voices.” The company later said, in 2020, that it had been internally testing the story feature. 

LinkedIn’s senior director of product, Liz Li, elaborated the thoughts behind taking this decision in a blog post. 

According to them, while they were developing stories, they thought that people would not want to attach any types of informal videos on their profiles. Therefore, the temporality would cut back the obligations, and users can post comfortably. 

Instead, it turned out that they want to create videos that leave a lasting impression and narrate your professional life in a personal way showcasing your expertise and personality. 

Li also gave hints on how the company is working on providing a richer and more conversational video experience to users. 

LinkedIn is constantly experimenting to discover new ways to enhance the user experience on the platform. It rolls out and tests many new features every month and waits for consumer feedback. 

They introduced stories about a year ago as a casual and fun way to share quick video updates. Now, they have decided to redo the story feature into a different video format to provide a better experience to the users. 

The platform wants to embrace mixed media and creative tools of stories consistently across our platform. At the same time, it is trying to incorporate these features more compactly in building your professional identity. 

To support this change, they will get rid of the Stories feature by the end of this month and continue to provide a new experience. 

LinkedIn stories functioned similarly as the stories of other platforms. They allow you to share short videos, images of your everyday lives in a more professional manner. 

“Professional manner” does not necessarily mean that the content needs to be stuffy or formal. On the contrary, LinkedIn Stories offer a more casual layout and can bring several aspects of your personality or company to life. 

Stories are ideal for content like “day in the life”, “behind-the-scenes” footage, employee spotlights, product exclusives, etc. 

LinkedIn Stories also allows you to use interactive elements, including stickers, questions of the day, @mentions, questions of the day to engage the users. It even allows you to add swipe-up links to your stories that help in boosting the website traffic and drive conversions. 

The most convenient part about LinkedIn stories is that it appears at the top of the feed. It increases the awareness and reach of your brand. 

Story viewers were growing 15x faster compared to feed content viewers. From company news, milestones, to new thoughts, LinkedIn allows you to share an array of information through Stories. 

You could also add a little fun to it by using the different elements that come with it. Well, the stories will go away after this month. So, make the most of it while you still can, and it might help you boost your reach. 

LinkedIn will continue to work on improving the platform and provide a better experience for the users. As of now, we have to wait and see what they bring us next. 

#linkedin #LinkedInTips #feature #Social media #social marketing #technology #tech news #tech updates #klizosolutions

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Google Is Ready To Pay $15/Year To Be Apple’s Default Search Engine

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According to Toni Sacconaghi, an investment analyst, a regular guest on CNBC, an analyst with AB Bernstein made headlines last week. He gave an investor note, which claimed Google would pay billions of dollars to Apple for becoming the default search engine on its devices. 

He claimed that his firm’s research stated that Google paid Apple somewhere between $10 to $12 for becoming the default search engine in 2020. If his calculations seem correct, then the amount will reach approximately $15 this year. It would explain about 9% of Apple’s expected gross profit for this year if the research is accurate.

It is not shocking that Google pays Apple for favorable placement on their devices. But, the large amount involved is too high and raises questions about Cupertino’s commitment and how far the user privacy will go. 

The firm’s clients received the analysis in the form of a note. Philip Elmer-DeWitt was the first to report it publicly. He is a longtime Apple blogger. We already know that Google pays Apple a substantial amount to be the default search engine, but the exact figures are not out yet. 

Sacconaghi claimed that former research by the firm predicted Google paid about $8 billion to Apple in 2020. But, after analyzing the facts of Google’s traffic acquisition costs and Apple’s public fillings, they found out that Google paid $2 billion more than the anticipated amount last year. 

Depending on the evaluation of 2020 payments, Sacconaghi now predicts that Google is ready to pay $15 billion to Apple in 2021. The amount will increase drastically to $(18-20) billion by 2022. 

However, if these prices are correct, he claims that sooner or later, Google will give up on being Apple’s default search engine by 2022 or after. The costs related and the market risks are pretty high. 

According to his firm, potential regulatory risks can cost Apple a long-term loss, and the annual gross profit can go down by 4% to 5%. 

We all know the cold war between Microsoft and Google. It most likely influences the war of default search engines. Microsoft has been trying to level up Bing, and it is becoming a serious threat to Google. 

Sacconaghi predicts that Google will eventually surrender the space to Microsoft if the amounts keep rising crazily and the favorable negotiations with Apple take a backseat. 

He raised the idea that Apple purchases its own search engine as it has no viable clients in the area other than Microsoft and Google. 

The deal indicates a privacy issue considering Apple’s recent rank as the mobile OS/hardware company that disdains personalized ad tracking. 

While Apple blocks apps from collecting user information for tracking without the user’s consent, that same layer of security does not consequently spread to moving across the internet through a web browser. 

On the contrary, the deal is putting Apple in a situation where it is passing its users to Google- one of the most popular companies related to information hoarding and ad tracking. It tracks users that are not even logged in to a Google account. 

The term default search engine basically refers to that when people enter queries into the Safari URL or search bar, it will default to Google, including the text or voice searches aimed at Siri. 

The users, who look for an alternative, can command Siri to use DuckDuckGo or Bing for searching, as mentioned by an Apple spokesperson. However, research shows that Apple users rarely switch their default search engine. 

Annual studies show that over 90% of Apple users prefer the in-built Safari browser. Although the market share for Apple devices is lower than Android, Safari owns 53% of the mobile web browser share. 

The arrangement between Google and Apple has also raised antitrust issues in the US with the US DOJ (US Department of Justice) based on the recent case that goes back to 2020 on the deal. 

The DOJ quoted emails between senior employees of the two organizations mentioning, their vision is to work as one company. It was a piece of regulatory evidence. 

Google responded that the regulation of default search engine deals would decrease the quality of search results and increase the prices of the devices. Asking about its favorable positioning, Google basically said that everyone is doing it. 

As per the news, it is a slight hint to Microsoft making Bing the default search engine on Windows devices and other manufacturers who develop their own tools and apps with the Android installations.

#google #google search #search engine optimisation company #search engine social media marketing company #google seo #apple #applesearch #technology #search engine #seo #klizosolutions