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#me when drafting the panels: suddenly. there's 4 pages. help
old-desert · 20 days
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Getting in touch
Made for an art trade with a friend <3
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dirty-brainrot · 3 years
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(What is this)
I FOUND THIS IN THE DARKEST CORNER OF MY DRAFTS.... I do not remember writing this probably made this when I was half asleep at 2 am and thought it was funny lol. So uhm, enjoy this embarassing thing.
Pairing: Kakyoin Noriaki x Reader
Warning: Perverted thoughts, Tentacle hentai but nothing happens,
"Hey, Y/N-chan! What are you reading?" You hear footsteps approach you. You only hummed in response knowing it was Kakyoin.
Since Jotaro was a long friend of yours, a mystery on how that even came about, Kakyoin instantly became your friend as soon as he and Jotaro came back from the 50+ day trip to Egypt.
Hearing Mrs. Seiko (Holly) falling ill because of DIO, you wanted to help them on their journey but Jotaro wouldn't let you. Not only that, your parents would absolutely kill you if they found out you went on an adventure with 4 men— well, 5 and a dog. Also, missing classes would badly affect your grades. You could only help and guard Mrs. Seiko against any stand dangers.
You were sitting alone on the school rooftop while waiting for the two bizarre boys until the other one had arrived. Peeking up from your book, you only saw Kakyoin and Jotaro was nowhere to be seen.
"A manga?" He mumbles sitting beside you, interested in what you were reading.
"W-wait... Th-that's not any ordinary manga.." Kakyoin's voice was almost a whisper but you still heard it.
You were not reading a normal manga, it's more of an erotic manga. You were reading hentai to be precise.
"A-ah, I didn't think you were the type to read this, Y/N-chan..." His cheeks were tinted slightly with pink. "You don't know a lotta thing about me kak~" You snickered, enjoying the sight of a slightly flustered kakyoin.
"I wouldn't choose tentacle hentai but the art style just draws me in, you know?.. plus it'll be good material for my book..." You spoke the last part quietly while flipping to the other page. "Normally I would just go for the hot futanari stuff. Buuut~" You stretched the word "but" before continuing. "Good plot and, again, good style." You made weird gestures to the page and then tapped at it for drawing Kakyoin's attention.
"Oh, so you read hentai only for the plot and style?" Weirdly finding this interesting, the red-head cherry boy asked.
"And material for my book." You mumble, getting invested into the manga as it was getting into the good part.
"Ah..." Kakyoin nodded thinking about..stuff but he quickly shook them off. Hearing your giggles, he leaned to take a peek a the page, curious to see what you found funny.
"Look at this kak, they made an accident here." You pointed at the creature's tentacle. "In this panel, the monster has 12 tentacles, and now look at this panel."
Dragging your finger on the soft yet rough texture of the paper, you pointed at the 4th panel. "The monster suddenly gained some more tentacles and the girl lost her earrings." Kakyoin chuckled at your attention to details.
You babbled further but Kakyoin's thoughts started to drift away. 'Hm, tentacle hentai huh... [Hierophant Green] can do that..maybe they would want to...!'
His mind is now quickly being filled with nasty hormonal thoughts. 'What would it feel like doing it while using [Hierophant]...'
He glanced at you, you were still busy rambling about hentai. 'Would they-- NORIAKI! NO!! GAH!!!' He shook the nasty thoughts forming in his brain away by thinking about something else and refusing to look at the manga.
"Oh hey, Isn't one of [Hierophant Melon] powers' to make tentacles?" The cherry boy looked at her with wide eyes, dumbfounded at her question. Y/N only looked at him with innocent (eye color) orbs.
"Well, yeah... [Hierophant] can make his limbs into tentacle." He rubbed the nape of his neck, his cheeks reddening.
"Is this getting too weird..? I'm sorry.."
You quickly averted your gaze from kakyoin and focused on the erotic manga at hand. "I tend to ask the weirdest of things.." You let out an airy, nervous chuckle.
"It's ok, it just...took me off-guard."
You closed the manga, not before putting a bookmark. "Ok so this may sound weird and...kinky but can I... see and touch [Melon]'s tentacles?" Like how Kakyoin reacted to you reading the erotic manga earlier, your voice slowly getting shy and turning into a whisper.
Kakyoin has never seen you act so bashful, he found it adorable, even in the bizarre situation he's in. "Strange request but sure, why not." He gave you a small smile and called out [Hierophant Green]'s tentacle. It was in front of you, moving like a serpent.
"Interesting... This is a good material for my book..." You mumble before setting down the manga beside you and began petting the tentacle. "So it's like a snake but no mouth and kinky." You stated while observing its reaction to your touches. Kakyoin giggled at the last part.
Gently petting the tentacle, you turn your attention to Kakyoin who was now watching your every move. "Can you feel it?"
"Yeah, it feels like you're petting me"
Humming back in response, you looked at the tentacle and back at the redhead. You had an idea, feeling a little mischievous, you maintained an intense eye contact with him and slowly bend down to peck the tentacle.
Surprised at the unexpected gesture, Kakyoin's noodle hair flew up, his face crimson red.
You giggled at his reaction, trying not to laugh. He quickly retracted back his stand. "Very cute."
Jotaro had finally arrived on the rooftop and looked at Kakyoin with a confused expression. "What's up with him." Asked the emo boy, curious about what had happened.
You smiled, standing up, you grabbed your unholy manga. "Dunno. Anyways, I'm gonna go grab a drink because you took so long." And then you began to walk away trying not to burst out of laughter.
Kakyoin was still beet red and he tried his best to cover up his face not wanting Jotaro to see the state he's in.
⤷ Reader is kinda like Rohan, the "oh this will be good for my thingy thang" and being attentive to details anddd Reader can also touch stands because of this. :P
'That was a...bizarre experience...'
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felassan · 3 years
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Dragon Age Library Edition Volume 1 annotations & additional pages/art compilation
Dragon Age Library Edition Volume 1 is a hardcover collection of some pre-existing Dragon Age comics that was released in 2014. It comprises of all issues of The Silent Grove, Those Who Speak and Until We Sleep. In places, it includes additional annotations/commentaries by the illustrators and authors, as well as a few additional pages with additional art. iirc these additional annotations and pages/art aren’t featured or available anywhere else (in the franchise I mean; other people have probably put them online at some point I’m sure).
From what I can see at least, Library Edition Volume 1 is no longer in print, and as such listings for it on resale sites etc are.. price-inflated & prohibitively expensive (~£100+, which I’m sure we can all agree is just not reasonable or accessible to most people). Due to this, I’ve compiled the additional annotations and pages here in this post. Thank you and credit to @artevalentinapaz, who kindly shared the material with me. This post has been made with their permission. The rest of this post is under a cut due to length.
These commentaries are in the context of The Silent Grove, Those Who Speak and Until We Sleep. If you notice any errors or annotations missing, or need anything clarified, just let me know. I think the annotations are in chronological order. In places I elaborated in square brackets to help explain which part of the comics an annotation is referring to. A note before you proceed further: some of the topics referenced in the annotations/additional pages are heavy or uncomfortable. The quotes here are word-for-word transcriptions of dev/creator commentaries, not my personal opinions or phrasings.
(Also, I do recommend always supporting comic creators by purchasing their comics legitimately. I own each issue of these comics having bought other editions of them all legitimately. The reason I put this post together is because this specific Library Edition volume has been discontinued and the consequently-inflated cost is so high, rendering the additional material inaccessible to most.)
-----
The Silent Grove annotations
Illustrator Chad Hardin: “I used to be an environmental artist for video games, so I built a 3-D model of Antiva City using the program Silo. Many of the buildings are simple cubes, but a few are more detailed. Overall, I spent the better part of a day building it, but I used it again and again throughout The Silent Grove to maintain continuity in the backgrounds.”
Script Writer Alexander Freed: “Even working with David Gaider, it took me several drafts to find Alistair’s voice. His narrative had to convey his humor and self-doubt from Dragon Age: Origins while suggesting a newfound weariness earned during his years on the throne. For readers familiar with the character, he needed to seem like a changed Alistair - but Alistair nonetheless.”
Chad Hardin: “If you read a lot of comics, you might wonder why the majority of the heroes wear skin-tight suits. Well, I can tell you: they are easy and quick to draw. In video games, you build the model once and then animate it, so details don’t slow you down. In comics, everything has to be rendered by hand. Varric and Alistair’s outfits were quite detailed. It took me a long time to get used to them, and even longer to memorize the designs until drawing them was second nature - Varric’s knee armor in particular! Oy vey!”
David Gaider: “One of my favorite scenes in the entire series [when Varric and Isabela are disarming traps and picking locks together while Alistair looks on]. Isabela and Varric, doing what rogues do. I had a suggestion for how to put it together, but Alex managed to make it fit and did a great job with it.”
Chad Hardin: “I never used to keep any of the artwork I created for comics. I would just hand the pages over to my agent to sell. This page [when Alistair, Varric and Isabela are in a tavern together, with hookah in the foreground] I kept for myself. I love the hookah-smoking elves in the second panel and Isabela’s face in the last panel. I rendered the first four chapters of The Silent Grove in grayscale using ink washes, gouache and Copie markers.”
David Gaider: “For a little while, Varric [in these comic stories] was supposed to be Zevran from Dragon Age: Origins, which would have made sense, Zevran being Antivan and all. I know that some fans would have loved to see him, but the dynamics of the group just didn’t work as well. Then a planned cameo later had to be cut for space. Ah well, Zev, another time.”
Alexander Freed: “Isabela at her most dangerous [climbing up the side of the cliff]. This scene - featuring a scantily clad, dripping-wet woman who tends to flaunt her sexuality - could easily have come across as exploitative, but Chad did a lovely drop portraying Isabela as purely focused and deadly.”
Chad Hardin: “Isabela rising out of the water and scaling the cliff with the knife in her mouth is one of my favorite parts of The Silent Grove. It is one of those moments where the writing really inspired the art. Hats off to Alex and David. This is another page I kept for myself.”
Colorist Michael Atiyeh: “This is one of my favorite Dragon Age pages. Chad is such an amazing artist; I feel very fortunate to have had the opportunity to work with him.”
Chad Hardin: “I love that this page [when a guard spots Varric and shouts ‘Intruder!’] made it in uncensored. So many times in comics, I draw something and some stuffy lawyers come out of the woodwork and tell me to tone it down. Dark Horse and BioWare always let me have fun, and this turned out to be one of my favorite pages with Varric and Bianca. Any guesses to which word he is mouthing in the second panel?”
Alexander Freed: “Note the simple decency of Alistair as he gives his cloak, without comment, to Isabela. For all his flaws, he’s genuinely kind at heart - a rare enough trait in Isabela’s world that I think it’s much of what she values in him.”
Chad Hardin: “I love the opening panel to this chapter [the opening panels to Chapter 3, when the team are on a ship at sea]. It’s the image I use on the homepage of my website. This page was a gift to my cousin Wendy, who loves pirates. Seascapes with sailing ships might be clichéd in fine art, but for me it was a first.”
David Gaider: “I wanted to have this story center on the group travelling to a Witch of the Wilds other than Flemeth, and originally I had set it somewhere else - until I remembered a Codex entry from Dragon: Age Origins that offhandedly mentioned a witch in the Tellari Swamps. Brilliant! It’d look like I planned it all along. I didn’t.”
Michael Atiyeh: “I love opportunities where I can show a change in the time of day as you move from panel to panel [when the ship heads towards and the team arrive in the Tellari Swamps]. I feel the palette of each panel is very distinct and beautiful.”
Alexander Freed: “Why did Alistair choose two people he barely knows to be his companions on this quest? We never make this explicit, but of course Varric is on the right track. Alistair wants to surround himself with people who don’t know him and won’t judge him, yet it’s Alistair’s idealism that Isabela and Varric work to preserve.”
Chad Hardin: “Another page where the writing inspired the art [when the group suddenly encounter a dragon]. I love the dragon bursting onto the scene and Isabela’s stare. Some writers will try to cram six or seven panels on a page like this and the pacing just doesn’t allow the artist to give each moment the right punch. Can you imagine if the first panel was crammed into a single square inch?”
Chad Hardin: “Yavana was one of the only characters that we did no preliminary sketches for. I don’t know how that happened, but thankfully it worked out.”
David Gaider: “I love how Yavana looks like a cross between Flemeth and Morrigan. Flemmigan? She’s totally Chad’s design, and it’s great. Typical for these witches, she never says things straight. In my mind, this Alistair is the one who did the Dark Ritual in Dragon Age: Origins - and I was half-tempted to have him lose his cool in this first scene [opening panels of Chapter 4] with her. Too early, though.”
Alexander Freed: “Through this whole sequence [the page when Varric aims Bianca at Yavana], Yavana is dropping cryptic hints and Alistair is refusing to play along. He’s met Flemeth and Morrigan - he knows Yavana won’t give him a straight answer, and he won’t give her the satisfaction of asking needlessly.”
Michael Atiyeh: “Sometimes it’s the little things on a page that spark my interest. Here [when the team navigate vines and mud to get to the temple], the sunset panel came out great and the mud looks really thick and gooey. It’s fun to focus on these details and make them stand out.”
Chad Hardin: “I hated drawing this scene [when Isabela gets kicked] where Isabela gets the boot to the face. Call me old fashioned, but I was raised to believe that only a coward would ever hit a woman (even a battle-hardened pirate adventurer). I draw at home, and my girls often watch me work in my studio. This was a page I didn’t want them watching me draw. I do like, though, that Isabela gets up, yanks the arrow out, and then soldiers on (and later extracts brutal revenge).”
Michael Atiyeh: “Poor Isabela. It seems I gave her more bruises and black eyes than any of the other characters. [when Isabela is yanking the arrow out]”
Chad Hardin: “It’s always interesting to go back and look at artwork because it reminds me of what was going on in my life at the time. I inked this page [opening panels of Chapter 5] at a ‘draw night’ session at an anime convention in St. George, Utah. I was one of the special guests, but I missed the first day because I was at my grandfather’s funeral in Las Vegas, Nevada. Seeing this page brought back those memories.”
David Gaider: “‘Bianca says hello.’ [quoting the panels being referenced] I adore Varric. I was tempted to have him narrate the entire series [in reference to these three comics], but then again I liked the idea of having each series center on one of the trio’s viewpoints. This book belongs to Alistair, but that doesn’t stop Varric from getting all the best lines.”
Alexander Freed: “Claudio, of course, is not a terribly sympathetic figure. But I wanted to emphasize that he takes this fight as personally as Isabela - he sincerely loved Luis and blames Isabela for the man’s death. I think it’s important to give every character, even the most loathsome, some dignity. [when Isabela and Claudio are fighting]”
Chad Hardin: “Payback! Here is where Isabela extracts her revenge on Claudio [when Isabela stabs Claudio]. I never enjoyed killing off a character so much. I particularly enjoyed putting the look of shock in his eyes. He had it coming. There is something satisfying about killing a ‘made man’.”
Chad Hardin: “Every now and then when drawing comics, I wish I could animate some panels and watch them as a cartoon. It would be great to see this sequence [when Yavana catches Claudio’s soul] in full motion as Yavana snatches Claudio’s soul, makes it reenter his corpse and then extracts information from him until he bursts into flame. It was a very Hellboy-ish moment. I enjoyed the movie that played in my mind while drawing this scene. Hope everyone liked the result.”
Chad Hardin: “As I mentioned on page 17, I rendered the first four chapters in grayscale, which made the black-and-white art look great, but had a neutralizing effect when it came to colors. By the time I drew chapter 4, I had seen the effect it was having and decided to stop using the grayscale so the colors would pop. When I saw this page [when Alistair says to Yavana ‘And we helped you find it’] in print, it confirmed to me that I made the right decision. I honestly feel this art was the best of The Silent Grove.”
Chad Hardin: “I practically painted these pages [when Yavana says ‘It is permitted. Tonight and only tonight’] in thumbnails hoping it would help me choose how to render them in ink. It is so hard trying to figure out how to get a full range of value out of just black and white. There are some artists and inkers that make this look easy. Mark Schultz comes to mind. Michael saved my bacon. Colorists really do so much work when it comes to rendering; this page came out awesome because of him.”
David Gaider: “Here we reveal the existence of Great Dragons (as opposed to High Dragons), and also that Yavana was the source of the return of dragons to Thedas after their departure for so many centuries. But why? There’s the rub, and not even Alistair can trust that she’s telling him the truth.”
David Gaider: “Here’s the controversial scene [Alistair killing Yavana]. I think some fans don’t like that Alistair did this, and have said they consider it out of character. I don’t. From his perspective, Flemeth and her daughters have been toying with the world for reasons that can’t be trusted. They dragged Maric away from his family, from him. One might think his judgement foolish, but considering what Alistair was capable of deciding even back in Dragon Age: Origins, it’s certainly not out of character.”
Chad Hardin: “[same scene as above] This was a controversial page, and there were a lot of people who thought it was out of character for Alistair to kill Yavana (I didn’t see it coming - I mean, you just don’t kill a Witch of the Wild), but here is the thing: this page is Alistair acting as a king. Yavana has been manipulating him, trying to play him like a pawn, and he just can’t allow that. There’s too much at stake, for himself and for his subjects.”
Alexander Freed: “The end? An end, at least [the trio walking off into the distance]. The series needed a note of closure while leading into Those Who Speak (which wouldn’t arrive until many months later). David tweaked the ending in the outline several times, and I did my best to balance resolving Alistair’s emotional journey without resolving the quest. It’s not as clean as I’d have liked, but fortunately, now it’s all in one volume...”
Those Who Speak annotations
Alexander Freed: “Capturing Isabela’s narrative voice was much easier for me than capturing Alistair’s - partly because I’d already written The Silent Grove, and partly because of my own writing proclivities. Rereading now, I wonder if I laid on the (mild) profanity a bit too thick. I’ll leave you to judge.”
David Gaider: “I like the additional detail Alex and Chad put in, letting us see more of Qarinus and more of Isabela’s crew. Alex wanted to give her crew more of a presence, and let her first mate have some face time, so they weren’t just parts of the scenery. Good call on his part.”
David Gaider: “I’m really fond of the formal getups Chad made for the party. Isabela’s actually comes from a concept we didn’t use from the cancelled Dragon Age 2 expansion, if I remember right. And Maevaris came from me asking for ‘someone who looks like Mae West’ - with the wonderful outfit all Chad’s doing.
Chad Hardin: “Maevaris. I love Mae. When David and Dragon Age art director Matthew Goldman spoke to me about designing Mae, they wanted her to be fully female with the exception of her biology. They told me to think ‘Mae West’. Well, when I think of Mae West, I think of her... womanly shape. So, drawing Maevaris was always walking a fine line between portraying Mae’s identity and her biology. The process endeared her to me.”
Michael Atiyeh: “Just like in The Silent Grove, we are introduced to another gentleman from Isabela’s past [when the team meet Lord Devon and Isabela threatens him]. As was the case with Claudio, he will meet his fate at her hands.”
Chad Hardin: “When I was drawing Titus, my kids asked me why I was drawing ‘angry Jesus’ or ‘evil Jesus’. I can’t remember which term they used exactly, but it made me chuckle. I was going for a mix of Rapustin and Joe Stalin, but ‘evil Jesus’ would do.”
David Gaider: “I’m not sure it’s apparent here [when Alistair says ‘I’d really rather not’], but Alistair was supposed to be using one of his Templar powers on Titus (that’s why Titus recognizes what he is on the next page) and disrupting his magic.”
Alexander Freed: “Isabela is witty and charming enough that it can be easy to forget that she’s not, in fact, a nice person. Even after finishing the outline, David was concerned about making her too unsympathetic - but I loved his approach in this series. The dark deeds Isabela commits - this murder included [Isabela killing Lord Devon] - are what make her guilt tangible and no easy matter to overcome.”
Alexander Freed: “I thought the notions of Isabela’s pride in her captaincy and dedication to her crew were some of the most interesting aspects of her character in David’s story. In scenes here [when Isabela is on her ship saying ‘Keep them focused and keep them sober’] and elsewhere, I did my best to emphasize their place at the core of Isabela’s world.”
Chad Hardin: “Most of the time I draw from imagination, but because of the complexity of this page [Qunari trying to board Isabela’s ship] I decided it would work better if I had photo reference. On this page are my nephews Jared (Varric) and Adam, my niece Melissa, my kids Erica, Tasey Michaela (Isabela) and Chad (Alistair), my friend’s daughter Amy, my wife Joy, and the neighborhood kids as Isabela’s pirate crew. (The crew member mooning the Qunari is out of my ol’ noodle.) I paid their modelling fee in pizza and root beer. Also, I had originally drawn cannons on Isabela’s ship, so if there are parts of it that look slightly wonky, chances are there was a cannon there.”
David Gaider: “Ever since the BioWare artists finally did a concept for female Qunari, I’ve been itching to include one in the game. It’s always slipped through my fingers, so I was going to be damned if I’d have a Qunari plot in a comic - without the same technical limitations - and not have one present.
Chad Hardin: “I had no idea this was the first time anyone outside of BioWare had seen a female Qunari.”
Michael Atiyeh: “I really like the lighting in this sequence [Isabela in her cell thinking ‘I haven’t eaten in days’], especially the strong white light and the characters in shadow.”
David Gaider: “The entire sequence of Rasaan interrogating Isabela was something I plotted out in detail when this series began. Here they discuss names - something treated in a manner peculiar to the Qunari, considering how much importance they apply to what things are called (and not called), because it forms the core of their identity. Isabela brushes it off, but as we find out later it’s also at the core of her identity. I liked that parallel.”
Alexander Freed: “To balance out the relatively static talking pages elsewhere in the issue, I hoped to make the interrogation and flashback sequences beautiful and full of information. I proposed an approach to Chad, and he wisely reshaped it into what you see here [the page with the scene where Isabela says ‘I’ve made a lot of stupid mistakes’]. Anything that succeeds on these pages should be credited to him; anything that fails is my fault.”
Chad Hardin: “Probably the most challenging spread I have ever done. My friend Stacie Pitt was the model for Isabela on this page, and my wife Joy was Rasaan. I saved these pages [around the scene when Rasaan says ‘Mistakes can be corrected’] for myself.”
David Gaider: “Sten from Dragon Age: Origins becoming the new Arishok of the Qunari was something we'd planned even during Dragon Age 2. This was a great opportunity to show that, and also to show that Sten didn’t acquire horns even despite the makeover the Qunari received in DA2. Hornless Qunari are considered special, and Sten is no exception.”
Michael Atiyeh: “I think that David, Alex and Chad handled Isabela’s flashback [to when she was sold by her mother] in an interesting way, and it created a nice flow to the story.”
David Gaider: “This was a controversial scene [what happened to the slaves Isabela was transporting], the end result of a lot of discussions between me and Isabela’s original writer on the team, and it went through a lot of revisions over that time. It needed to fit with the story Isabela told the player in DA2, but fill in the blanks of what she didn’t tell. We didn’t want Isabela to be someone who became who she is because she was ‘broken’ but instead as a result of her own actions - yet also not be completely beyond redemption.”
Chad Hardin: “These were hard pages [as above] to draw. It was difficult knowing that events such as this are part of human history, such as the Zong massacre in 1781, where the British courts ordered the insurers to reimburse the crew of the Zong for financial losses caused by throwing slaves overboard when faced with a lack of water. Horrifying beyond words.”
Michael Atiyeh: “Here, Isabela visits here crew, and I wanted to play up that she was in the light and they were in a dark cell. The light streaming through the bars gave me the opportunity to highlight Brand, who also had dialogue in the scene.”
Alexander Freed: “I struggled to find a way for Varric to contribute to victory without distracting from Alistair and Sten’s big fight. I’m happy with the solution: a brazen lie seemed appropriate to the character without taking away from the main show.”
David Gaider: “I believe my original plan had Isabela’s and Alistair’s fight scenes happening separately, but I like how Alex intertwined them in the script and I especially like how this ends up highlighting the differences between their characters when their fights are resolved. Isabela is defiant, revealing her name not because Rasaan demands it but because it’s her choice. In both cases, mercy is strength.”
Michael Atiyeh: “The brush I created for the clouds really gave them a nice watercolor effect here [on the deck of the ship, Sten calling Alistair ‘kadan’]. That brush has become a staple in my toolbox.”
Alexander Freed: “With the strong theme of names running through these issues, I liked the notion that Isabela had outgrown being, well, ‘Isabela’. When her name comes up in Until We Sleep, it’s largely played with ambiguity.”
Until We Sleep annotations
Alexander Freed: “The story of ‘Arthur’ is one of my favorite minor sequences [Varric infiltrating and fighting his way into the fortress]. It tells us something about Varric and it delivers plot information - and it’s also a reminder that our heroes kill an awful lot of people during these series and cope with it in their own ways. In general, writing Varric let me skirt the edge of metacommentary, which I greatly enjoyed.”
David Gaider: “Varric, as always, is my ‘voice of the narrator’. Here he’s expressing some of my own amusement at Alistair’s growing list of peculiarities [‘Your majesty is quite the special snowflake’]. To think, back at the beginning of Dragon Age: Origins he was just the player’s goofy sidekick who grew up in a barn.”
Michael Atiyeh: “By the third series, Until We Sleep, I really started to have a complete feel for what I wanted the final art to look like. As an artist, it’s important to continue to evolve and grow. The close-up of Sten’s face [same page as above] is a perfect example of how I wanted the rendering on the characters to look.”
Alexander Freed: “David’s outline called for a short, somber reveal of the Calenhad story by Sten. Fueled by my desire to avoid ‘talking heads’ sequences, I scripted it as a full-on storytelling flashback. David made sure the history worked (at least from the Qunari point of view), and Chad did a beautiful job handling it in a mere two pages.”
David Gaider: “Blood is important in Dragon Age, as a theme. Here we tie in the dragon blood that was mentioned all the way back in The Silent Grove and explain what it means at last. I was a bit hesitant to tarnish the legend of Calenhad the Great in this way, but I comfort myself with the knowledge this tale is but a viewpoint and not necessarily the entire truth.”
Michael Atiyeh: “Titus melting the attacker is a great example of classic comicbook storytelling and exactly what made me fall in love with the medium.”
David Gaider: “I was really happy with how Chad handled the reveal of Mae as transgender [the scene with Mae in the cell]. My worry was that Varric finding her disrobed might be potentially titillating, but I think he handled it nicely. I only wish there was more time to have Mae properly respond to being exposed in this manner, even to a friend.”
Chad Hardin: “I originally drew Mae as female [same scene as above], then changed her anatomy, so the psychological violation and humiliation she felt would be the focus. Hope that came across.”
Chad Hardin: “When in doubt, have Bianca shoot it [Varric shooting the artifact].”
David Gaider: “This scene [Varric and Bianca the dwarf] with Varric was one I wanted to do for a very long time. We’ve hinted that Varric’s crossbow was named after a real person, someone he never wants to talk about. Now I finally had the chance to show why.”
Chad Hardin: “Of all my Dragon Age pages, this scene was hands down my favorite, because Varric is my favorite. It was awesome to get to draw Bianca in her dwarven form. These scenes give you a glimpse of the love Varric and Bianca shared. It doesn’t tell you the whole story, but you can assume plenty from what is shown. You get to see Varric mostly naked (you’re welcome), but most of all you witness Varric’s heartbreak. I felt privileged to draw it. I got so obsessed with drawing this page I did an entire watercolor painting based on the last panel [Varric gets up to leave, ‘This isn’t right’ - ? or perhaps the scene where he opens the door to leave].”
Alexander Freed: “Unreliable narrators are always tricky - done wrong, they can just confuse the reader. But I’m fairly happy with Varric’s lies throughout this series, most of which are used to downplay the emotional cost of events rather than whitewash the events themselves.”
Michael Atiyeh: “This palette worked perfectly [Varric standing in front of the doorway/portal in the Fade proper], but I can’t take all the credit because BioWare provided reference for the Fade. I added the hot orange energy for the doorway, which looks great with the sickly green sky.”
David Gaider: “This scene [Isabela’s Fade nightmare] was actually inspired by a fan named Allegra who did a cosplay as a Qunari version of Isabela. I knew I wanted something like this for Isabela’s Fade section of the comic, but it didn’t really solidify until I saw the cosplay.”
Chad Hardin: “Isabela is more affected by her encounter with Rasaan than we were led to believe. A portent of things to come?”
Michael Atiyeh: “I love this shot of Mae in the fourth panel [on the page where Isabela is affected by vines]. I would be remiss if I didn’t mention what a great character she is in the series, and Chad captures her beautifully in this shot.”
Alexander Freed: “I saw this issue as a sort of downbeat victory lap. Over the course of the previous series, our protagonists largely came to terms with the inner demons the Fade confronts them with here. The fact they’ve come so far lets them win this last battle... but they still have scars that will never completely disappear.”
David Gaider: “Maric was in the first two novels I wrote for Dragon Age. Seeing Chad’s rendering of him as a regal, grown-up version of Alistair made me incredibly nostalgic. Some characters you just never let go of.”
Alexander Freed: “I feel Varric’s lines (‘tell yourself the stories you need to tell’ but ‘never live your own lies’) are the natural endpoint of all the exchanges he’s had with Alistair, starting from the end of Chapter 1 of The Silent Grove. And of course it plays off the story of ‘Arthur’, as well.’’
Chad Hardin: “I’m happy with the way Titus came off in these pages [Titus attacking and saying ‘The last magisters of Tevinter were so close’]. He looks threatening and powerful when fighting Alistair, Isabela and Varric, but genuinely confused by his inability to defeat Maric. Bye-bye, evil Jesus.”
Alexander Freed: “I can’t help but feel for Titus. He was unthinkably corrupt, but I see him as genuinely motivated by Tevinter’s glory. (The fact Alistair reads zealous ideology as a lust for power says a lot about both characters.)”
Michael Atiyeh: “I love the seamless transition of color from Titus’ magic to the dragon breath and then back into the orange remnants of his magic in the smoke. This was a really fun panel to color [Titus saying ‘Die by what wrought you’].”
David Gaider: “‘You are not the dreamer here. I am.’ I always have a scene or a line that’s in my head when I begin a tale, and this line of Maric’s was one I wanted all the way back when I started working on The Silent Grove.”
Chad Hardin: “I love this page [Maric and Alistair clasping hands]; Mike’s colors are spot on. We get to see all our heroes in an ideal state for the last time. This is the last Dragon Age page I saved for myself.”
David Gaider: “This scene kills me [Alistair destroying the Magrallen]. I knew it needed to happen; I knew I wanted it to happen even back when I began the story. Alistair lets Maric remain in the Fade rather than dragging him back to a world which has moved on. Alistair’s ready to move on, but forcing him to give up that hope... it makes me feel like a bad person.”
Chad Hardin: “Heartbreak for Alistair as he realizes that once again, as a king, he must kill: this time, his own father (granted, the Magrallen did most of the work). I really like how Maric crumbles away in the end. This was my last page, and the emotions on the page and in my studio were very final. Altogether, this was a year of my life in the making. On my last page, I wrote a thank you to everyone involved, the crew at Dark Horse and the crew at BioWare. I’d like to take this opportunity to thank them again. It was a thrill. Finally, a huge thank-you to the Dragon Age fan community, whose support was overwhelmingly awesome.”
Michael Atiyeh: “As the story came to an end, I knew I was going to miss these characters. Writing these annotations reinforces the fact that I hope to work with this great creative team again one day. Many thanks to Dark Horse and BioWare for the opportunity to work on Dragon Age.”
Alexander Freed: “The tension between the art and the narration on this page [the one with Alistair sitting on his throne while nobles argue] is something you can only pull off in comics. Neither tells the full, bittersweet story alone. Similarly, these issues wouldn’t have been possible without everyone on the team; thanks to David, Chad, Michael, and everyone I lack space to list!”
Additional pages / art
Library Edition Volume 1 also came with some additional pages, with additional art and commentary. These are as follows (I’m including them for the sake of completion, click the links to see):
1. Alistair and dragon concepts
2. Rasaan and Maevaris concepts
3. Sten, Titus and Yavana concepts
4. A series of cover pages 1
5. A series of cover pages 2
In case anyone has trouble reading the notes that accompany these images, I’ve transcribed them below:
1. Dragon Age Sketch Book
Alistair Concept 
Dragon Age / Dark Horse
Chad Hardin: “The headshot of Alistair is from a finished sketch with a rejected armor design. In order to save time, the redrawing was completed on the computer, where tweaks and changes are quick and easy, if somewhat less glorious.”
[Dragon] Head #1 / Head #2
Chad Hardin: “Everyone liked this dragon sketch so much that Dark Horse printed it for signings at conventions. You can see I did multiple proposals for the dragon’s head. It was more effective than drawing the body over and over.”
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2. [arrow pointing to Mae’s sleeve] concealed [I think that’s what it says anyway] daggers / shurikens?
Chad Hardin: “When designing Rasaan and Maevaris, I wasn’t exactly sure how their roles would play out in the series. Maevaris’ outfit was inspired by brothel madams of the Wild West. I thought it would be cool to have some weapons concealed in the formal wear. These never came into play in the series, but they were there in my mind.”
-
3. Chad Hardin: “Although we only see Titus in his battle garb in one issue, I really liked the design of his armor. The sketch of Yavana was done on the fly and served as both a rough preliminary sketch and as a panel layout. You have to work hard and smart in comics to keep up with the deadlines.”
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4. Cover Artist Anthony Palumbo: “This was my first assignment for Dark Horse, and I was both excited and nervous. I drew pencil sketches of the main characters, scanned them and played with different arrangements, poses and color schemes in Photoshop.”
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5. Anthony Palumbo: “Fellow illustrator Winona Nelson helped me by sitting for photo reference. I created the mock-jewelry with gold-painted Sculpey. That’s a quick photo of my own gaping maw, to help with the image of Varric.”
64 notes · View notes
teatime-scans · 4 years
Text
Chapter 36 Text Translations
Hey all, we’re back with a text translation from our backlog! Some of these chapters might be released out of order, but rest assured that we will work on eventually getting all the chapters in our backlog released! So just hang tight and I hope you enjoy this chapter!
Translator: Manaphy TLC: Spimer
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Page 0
Middle text: The hot days have arrived.
Left Text: The official spin-off in which Amuro Tooru is the star! In this chapter, “That Idol” makes her debut! When visiting Nichiuri TV at the idol’s request, an incident suddenly occurs…!?  
Detective Conan Zero’s Tea Time
Cover + colored start!
Arai Takahiro - Draft Supervision: Aoyama Gosho
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Page 1
Side text: The Poirot pair have come to Nichiuri TV-!
Panel Text: As thanks for the great popularity! The opening pages in color! Azusa: It’s my first time at a TV station!
Azusa: Maybe we’ll get to meet some celebrities~ Amuro: Well, who knows!
Board: Okino Yoko - waiting room Blue circle: Amuro Tooru’s official Spin-Off!
Yoko: Woow! This looks delicious! Okino Yoko (22) - Idol
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Page 2-3
TIME.36: HANZO
Calligraphed text: Saving the world from the shadows.
Detective Conan Zero’s Tea Time
Arai Takahiro - Draft Supervision: Aoyama Gosho
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Page 4
Azusa: Wow! It’s Okino Yoko-san… She’s so cute…! Yoko: Thank you for the delivery!
Yoko: Mouri-san recommended me your café… Yoko: He told me that you make delicious sandwiches! SFX: Naahaha
Azusa: Yes!  Please help yourself to these delicious ham sandwiches, an original recipe created by Amuro-san! Yoko: So, you’re Amuro-san?
Yoko: I’ve heard about you from Mouri-san! That you are a very talented detective, and so on... SFX: Twitch
SFX: Sneak
Azusa: Amuro-san? Amuro: Not at all, I’m no match for Mouri-sensei by far...
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Page 5
Yoko: Oh, I know! If you don’t mind, there’s something I’d like you to pass along to Mouri-san! They’re tickets for my next show...
Yoko: Huh? ...They’re gone… Manager: A-Again? Yoko: My cosmetics pouch as well…
Yoko: This makes it the third time this year...  Even though I locked it in here… SFX: Whisper Whisper
Yoko: A thief has been striking often inside the station’s waiting rooms as of late… Amuro: I’ll inform Mouri-sensei about it... If it’s for your sake, Okino-san, I’m sure he’ll agree to help!
Manager: Yoko-chan, it’s almost time for the rehearsal for HANZO! SFX: Ker-chak Yoko: Thank you very much for today! I’ll share these with everyone!
Azusa: This waiting room thief is worrisome, isn’t it… Amuro: Indeed, I hope they get arrested soon...
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Page 6
Amuro: By the way, Azusa-san… What kind of program is this HANZO...? Azusa: You’ve never watched it, Amuro-san? Poster: HANZO - 5th Contest
Azusa: HANZO is a super popular ninja-themed sports contest! Despite many top athletes from various fields as well as other people who take pride in their physical strength coming forward to take the challenge, not a single person has managed to clear it!  
Azusa: It’s really interesting and always has me on the edge of my seat! Yoko-san always attends as a commentator, And she’s supposed to hand the trophy to the perfect conqueror who’s bound to appear sooner or later! I absolutely can’t miss this week’s episode ~♪ Amuro: Oh, I see...
Azusa: Um, excuse me, Amuro-san! Before going back to Poirot, is it okay if I wash my hands first? Amuro: Yes, I’ll be waiting here! Azusa: I’ll be right back! SFX: Tap tap
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Page 7
SFX: clack clack
Amuro: This is Okino-san’s waiting room, isn’t it? SFX: Jolt
Hanzawa: Well, I’m a HANZO staff member, that’s why... Amuro: Yeah, I would guess so… Since we were in the same room a short while ago…
Hanzawa: Please excuse me, I have work to do…
SFX: Drops
SFX: Clink Clink
Amuro: Oh? You dropped something!
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Page 8
Amuro: Lipstick? Hanzawa: Eh!? SFX: Rumbling
Amuro: Is it yours, by any chance? Hanzawa: I...I’m on the make-up staff, So could you please give it back?
Yoko: Oh dear, what’s wrong with me? Forgetting things in the waiting room... SFX: Clack
Yoko: ? That,
Yoko: Is my cosmetics pouch…
Hanzawa: Dammit! Amuro: Wait! SFX: Stomp
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Page 9
Amuro: !?
Amuro: What the!? What is this gigantic set!
Hanzawa: What a persistent guy! Though, how far can you follow me in this devilish fortress, which has crushed numerous challengers? [1st stage] This is a set I’ve created! It’s like my backyard!
Hanzawa: My beloved Yoko-chan’s pouch! As if I'd let someone snatch it!
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Page 10
[2nd Stage] [3rd Stage] Carving: 50 Monme TN: Approx. A “Monme”, or “Mace”, is a japanese measurement of weight. 1 Mace ~ 3.75 grams.
[4th Stage]
Hanzawa:  Why did I have to build such an atrocious and nasty course...! SFX: Quiver Hanzawa: My fatigue is building up… I’m losing my grip...!
SFX: Slip
Hanzawa: Aaaaaa… SFX: Splash
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Page 11
Amuro: Huff Huff
HANZO’s last trial - The Rising Warped Wall
SFX: Slip
SFX: Tap Tap Tap
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Page 12
SFX: Stomp
Manager: Where’s the culprit, Yoko?! Yoko: If I’m not mistaken, he ran over here! SFX: Thud
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Page 13
Yoko: T-There he is! In the pond below the set! SFX: Choke
Staff: You bastard! It was you! You’re the waiting room thief!
Staff: Someone call the police! SFX: Chatter Chatter
Amuro: Phew, At last, the goal… Sheet: Perfect conquest!
Amuro: Wait… What was I even doing?
Azusa: Amuro-san, I was looking for you! What are you doing all the way up there!? You’ll get scolded! Amuro: I will, won’t I?
Bottom text: In the next issue, a tea time to test his skills-?!
Right side text: An unrivaled chase-
Left side text: Continues in issue #33
18 notes · View notes
makeste · 5 years
Text
BnHA Chapter 242: SANTA IS REAL
Previously on BnHA: We said farewell to the League of Pliff and were finally reunited with the kids of U.A., an institution which I would just like to point out is so diametrical to the League that they literally took the polar opposite route when choosing their name, and focused only on the acronym. I’m 100% sure U.A. doesn’t even stand for anything. Anyway, so Bakugou and Todoroki went on whirlwind press tour following their ch 219 antics, and the resulting interviews were so disastrous that Aizawa decided to bring in Mt. Lady to give the whole class a crash course in PR 101. Meanwhile All Might scoured Ancestry.com for info on the past users of OFA, and Rat Principal announced that U.A. was going to resume its internship program. This is great news for Deku, who’s been taking his sweet time mastering Blackwhip. Like, we’re not even talking baby steps here so much as little tiny flea steps. Kid’s going to need all the help he can get.
Today on BnHA: Horikoshi targets all of my weak points at once. The My OT3 Academia arc gets off to an incredible, award-winning start with a Christmas party and the announcement of Internships 2: This Time, it’s Compulsory. Highlights include: (1) Kaminari and Mina forcing Bakugou to accept the spirit of Christmas into his heart and soul, (2) Iida rocking a Santa beard, (3) Eri holding a giant sword, (4) Bakugou reminiscing about his internship with Best MIA Jeanist, specifically the part where Jeanist was all “A HERO’S NAME IS REALLY IMPORTANT AND SYMBOLIC AND MEANINGFUL, SO YOU NEED TO THINK VERY CAREFULLY ABOUT IT” and oh my fucking god, and lastly (5) Todoroki inviting Bakugou and Deku to come intern with him at the Endeavor Hero Agency (known for its famous business slogan: “Got Plot?”). It’s like I wished on seventeen different falling stars and they all came true at once. I still can’t even fucking process this. kfkdslgk.
(All comments are my unspoiled reactions from my initial readthrough of the chapter. I did a quick edit for grammar and clarity immediately afterward, and added a few ETAs in the process, but aside from that there are no changes.)
I just got like three excited-seeming asks (I haven’t actually read them yet) in rapidfire succession less than an hour ago, and my dashboard is now filling up with filtered “bnha spoilers” posts, so I took this as a sign that I should read the new chapter ASAP. oh gosh
(ETA:
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(1) SAMEEEEEE, and (2) YEEEEEEEEP. listen I’m not religious you guys, but I said “oh my god” so much while reading this chapter that I wouldn’t be surprised if he or she finally answers and is like, “YES!? WHAT IS IT???”)
what new state-of-the-art tomfoolery will our intrepid heroes engage in this week. what novel hijinks will they commence. what frivolous escapades will they embark on this lovely Friday morn?
HOMGAAAHHHHHH
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THE TITLE IS LITERALLY MY FEELINGS RN. MERRY FUCKING CHRISTMAS TO ME. YES GOD I LOVE IT. I’LL TAKE A DOZEN
okay. so today, September 6th, is officially Christmas. you heard the man and who am I to argue
so we’re opening with a teacher’s meeting! probably about the internships. or the fact that they’re all screwed. I don’t really know what their priorities are nowadays
okay yeah it’s about the internships. also Rat Principal is nested in Aizawa’s scarf for absolutely no reason, and Aizawa is disgruntled about it. heh. tomfoolery already and it’s only the first panel
oh shit, Nezu’s saying it’s now a government requirement. I got so surprised I actually forgot to call him RP
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because ain’t nothing safer than hero internships. if the Basement arc taught us nothing else. it’s that
that was sarcasm in case that’s not coming across. this is clearly a baffling decision. but what are government committees for if not for making baffling decisions I guess
and now Midnight is coming to the same conclusion I was starting to wonder at
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can someone please tell me what the PSC’s goals actually are, then? is this not the same group that recently changed the rules of the provisional license exam so that an even smaller percentage of people would pass? so do you want more heroes or fewer? which is it?
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how do they cope with it? does anyone even have any idea?? it seems to me like they’re just throwing them to the wolves. we have this problem that we have absolutely no idea what to do about, oh I know, let’s toss a bunch of inexperienced kids at it. and hope that none of them gets murdered I guess
anyway so The Sheriff is speculating that the League must have been involved in the Deika situation, and he’s wondering why the PSC is trying so hard to keep it on the dl
oh yeah. friendly reminder that the PSC, thanks to Hawks, probably knows exactly how powerful Tomura and the League have recently become. so they know full well how shark-infested the waters are, and they’re making it mandatory for the kids to all take swimming lessons. nice
lol back when I was brainstorming ideas for future arcs, I seriously thought Horikoshi would have to go out of his way to come up with excuses for the kids to have future encounters with the League, because the school was so concerned with their safety that they wouldn’t allow them to leave the grounds except on rare occasions. well I sure got that one wrong. though to be fair, for once it isn’t U.A. that’s doing the child endangering here
(ETA: and actually, regardless of how insane it is, I do appreciate that when shit inevitably hits the fan again, at least it won’t be U.A.’s fault this time. I’d like to be able to continue rooting for them, and that can be difficult when they keep doing reckless things that needlessly put children in danger. at least this time they’re not the ones driving the Stupid Bus to Bad Decision School.)
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a message to who? the League?? “we’re not scared of you”?? did they seriously not think of all the numerous ways this could backfire?
oh shit Aizawa even went and said the d-word
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well there you have it. the government is drafting teenagers to risk their lives dealing with a crisis they won’t out-and-out admit they’re actually having. on today’s episode of “Oh Hero Society, You’ve Got Problems”
anyway so RP is making the admittedly good point that “we’re fucked and everyone is in terrible danger” is hardly a new state of affairs for them these days, and so they’re all moving on. okay then. good talk. lol. gonna need my damn Christmas fluff after all of that
and also RP is mentioning some other mysterious new program to Aizawa too. I wonder what that could be
(ETA: oh yeah I almost forgot about this. thoughts??)
and now we’re cutting to “several days later” oh my god. it’s really happening. I need a moment here, I’m not even ready. gotta get all my Christmas headcanons lined up here. Satou baking cookies. Kaminari and Sero running around arm in arm singing “JINGLE BELLS, ALL MIGHT SMELLS” over and over at the top of their lungs until Bakugou screams at them to shut up. Mineta debating anyone who will listen over the merits of the song Baby It’s Cold Outside. the naturally Christmas-themed Todoroki savoring this, his time to shine
oh shit, we’re still with the fucking Rat Principal. for fuck’s sake
-- ooh but are they talking about the traitor??
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will this put an end to the “Horikoshi forgot about it” rumors? several people have mentioned this to me here and there (sorry to everyone whose asks I still haven’t answered), but as far as I know, this was part of a fake interview with Horikoshi that was unfortunately circulated around as though it was the real deal. sometimes people are not cool and think it’s fun to take advantage of communities that are enthusiastic and trusting! always fact-check what you read on the internet just to be safe guys
anyway
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so there definitely is one, then. got it
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so the traitor is definitely a student in the hero class, then. got it
sob. I got an ask about the whole Kaminari traitor theory earlier this week, so I’m in the process of doing up a whole long post about that. but the cliff’s notes version is, it’s not him. it’s Hagakure. but I will actually go into detail in the post. it’s been a while since I’ve discussed the traitor thing in depth anyway
so RP is asking All Might if he’s coming back today, and All Might is immediately all “WHY, DID SOMETHING HAPPEN TO MY CHILD, OH GOD IS HE OKAY” which, omg. so much love for this man
and RP is like “geez relax” and OH MY GOD
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[slaps on a paperboy cap and screeches at All Might in a bad cockney accent] TODAY, SIR?? WHY, IT’S CHRISTMAS DAY
OH MY GOD
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I SPOT A GRINCH UP THERE AT THE TOP. SOMEONE NEEDS TO BE VISITED BY THREE GHOSTS FROM VARIOUS DIFFERENT TIME PERIODS
LITERALLY EVERY SINGLE CHILD (GREMLINS ASIDE) IS WEARING A SANTA CLAUS OUTFIT. DID U.A. JUST GIVE THESE OUT FOR FREE
AND IN THE TOP RIGHT NEXT TO SHOUJI, SATOU’S COOKIES! JUST AS THE PROPHECY FORETOLD
I SEE THEY HAVE THE REQUISITE KFC PLATTERS LIKE GOOD JAPANESE CITIZENS. WE SHOULD ADOPT THIS TRADITION HERE IN THE WEST TOO TBH
and last but not least, there are only nineteen children in this panel. it took me forever to figure out who was missing, but pretty sure it’s Iida. Iida where are you. clearly the traitor. certainly not off visiting his brother and the rest of his family, what kind of gullible fool do you take me for
looool
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I love when the characters start to become self-aware that they’re the main characters in a story and that plot things keep happening to them at an unreasonable rate
oh my god they really are wearing the suits. it wasn’t just a title page gimmick like I half-wondered
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ANSWER THE QUESTION, JIROU. INQUIRING MINDS WANT TO KNOW. do we even know where she did her first internship?? I suddenly desperately want to learn more about this
(ETA: she interned with Death Arms, the traffic cone-looking guy who notably chewed Deku out for trying to save Kacchan’s life in chapter one. Jirou my hope for you is that you find someone better this time around!)
also Tsuyu is observing that Momo doesn’t have a chair, and I honest-to-god was trying to count how much seating there was in the previous page. it seems to me like the common room got a lot bigger. it keeps adjusting to their needs like the room of requirement in Harry Potter
also does anyone else wish that Jirou would move her cup off of the armrest. IT’S GOING TO SPILL ffff :/ this is who I am at parties
oh shit wait, that was Iida with the beard?? I honestly thought that was Satou. well then Satou is the traitor. -- NOBODY TOUCH THOSE COOKIES!!
anyway so he’s all “well Deku not to bring up the elephant in the room but YOUR PREVIOUS MENTOR DIED A HORRIBLE DEATH so what’s your plan huh”
oh sweet god
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listen, no offense to Centipeder, he seems like a really nice guy, but if I never see his repulsive face again I will count myself lucky
OH FOR FUCK’S
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PLEASE GET RID OF IT IT IS CHRISTMAS!!! here I am trying to have a nice time and!!
god. and like, I feel bad, it’s not his fault he is A GIANT BUG and he has like, fucking mandibles and shit! but I can’t help the fact that my skin is trying to crawl off my body right now, and god but I can barely look at this panel long enough to read the dialogue sob why
(ETA: and now that I’ve forced myself to read it again, this doesn’t even make any sense lol. “we have too much work and not enough help, so we have to pass on you coming back to help us out. ...wait.”)
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I want Iida to like. pat his lap and tell Deku in a big booming voice to cheer up and come sit and tell him what he wants for Christmas. not in a weird way you guys, come on. but just, he looks so forlorn. do you want Santa to bring you some cozy All Might socks
or wait, didn’t he want a PS Vita according to that one omake thing. what the fuck Deku. someone get this kid a Switch
anyway so Deku says that participation is mandatory this time, so the school will handle assignments if the kids aren’t able to find someone
meanwhile Kacchan is in the background accusing Mina of stalking him. I think she is trying to get him to wear his Santa outfit. doin’ god’s work
OH SHIT YOU GUYS I CLICKED TO THE NEXT PAGE, AND THIS. THIS IS MY CHRISTMAS OMFG
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HORIKOSHI YOU DID GET MY LIST! BAKUGOU BEING TROLLED BY HIS SNEAKY DETERMINED FRIENDS AND MANHANDLED INTO A RIDICULOUS GETUP WHILST ANGSTING ABOUT BEST JEANIST BEING MISSING, YESSSSSS. IT’S SO SPECIFIC, I THOUGHT, “SURELY HE WON’T ACTUALLY DO IT,” BUT SANTA IS REAL, EVERYONE
HFMLSDKMGLKLKL!!!!!LKL:DSF
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RED ALERT RED FUCKING ALERT PEOPLE!!! THIS IS NOT A DRILL!!! GET OUT OF THE WAY!!!!
AHHHHHHHHHH HOLY SHIT YOU GUYS
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“MERRY CHRISTMAS MAKESTE HERE’S A WHOLE FUCKING CHAPTER ABOUT KACCHAN’S FUCKING HERO NAME COMPLETE WITH A BEST JEANIST META ON THE TOPIC” mother fucker I need to start reading these chapters with a goddamn life alert and a defibrillator on standby
“your name represents your wish.” ladies and gentlemen, introducing the new number one hero... Number One Hero!
heh. just kidding. “what do you want to become?” this, though. this right fucking here is why I’ve been dying to know what name he’ll actually choose. because it does reflect exactly what Jeanist is saying. whichever name he chooses will be an insight into who he is, and who he is trying to be
and this meta is making me rethink all my chapter 223 feels, and tbh now I’m back to thinking that it’s not going to be Ground Zero, unless he comes up with a cool reason for why that name ties in to the image of the person he wants to be (because right now, that particular name is tied more to the past than to the future). but oh my god, if he does choose the name Kacchan I am going to spontaneously combust. I will fucking do it. I will fucking die from being a dramatic excited bitch
(ETA: because. listen. there is one person who has always looked up to him in spite of everything and has always seen his potential. “in the end, in my mind, you’re the image of victory.” this, to me, is the meaning that the name “Kacchan” would have if he did choose it. it would symbolize him choosing to be his best self.)
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don’t mind me I’m just stanning this child so fucking hard it hurts
(ETA: oh hey, and more feels on the reread because it looks like the reason he’s having this flashback is because he was planning to go back to Jeanist’s agency to do his real internship, and to show him how much he’s grown. but then The Thing happened. Hawks I just want to talk why won’t you answer my calls.)
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Mina and Kaminari are the MVPs of this fucking chapter and I owe them my life omggggg. THEY’RE HERE TO SAVE CHRISTMAS
what are you thinking about there, Best Friend?
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are you thinking about your daddy angst. penny for your thoughts
(ETA: “how can I cheer up my new best friend? I know, I’ll make him a lucrative job offer.” actually that’s a good way to cheer up just about anyone in this day and age, Shouto.)
okay, is there some sort of perverted context to Christmas that I’m totally missing here?? or is Mineta just really into the holiday spirit?
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I feel like I missed something. eh
anyway Mr. Traitor himself is walking out now and HE’S BROUGHT THE CHRISTMAS GOOSE! or turkey! but goose sounded funnier
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of all the things to be shocked about?? “SATOU CAN COOK!?!” like um yes hello you’ve been living with this guy for four months already? like the only thing more ridiculous than this would be, “TOKOYAMI IS A BIRD!?!”
(ETA: like I know baking and cooking are two different things, but in a manga they’re the same thing. fact.)
now someone is making a dramatic entrance! IS IT ERI I WILL DIE!!!! BRING IT
YESSSSSSSSSSSSSSS
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I HEREBY SWEAR FEALTY TO THIS PANEL OF AN ADORABLY AND FESTIVELY DRESSED ERI MIXING UP HOLIDAYS WHILE DADZAWA PATIENTLY CORRECTS HER. I WILL PROTECT IT WITH MY LIFE. SOMEONE PLEASE TELL ME WHAT DID I DO TO DESERVE THIS CHAPTER SO THAT I CAN GO DO IT SOME MORE AGAIN, OVER AND OVER AND OVER
Ochako is me
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(ETA: DEMONS OUT! DEMONS IN!! THAT’S WHAT IT’S ALL ABOUT!! YOU DO THE HOOOOOOOOKEY POKEY.)
and Kiri is out here asking the real questions, but sadly Aizawa says Mirio is spending Christmas with his own class. WELL FINE. I HOPE HE’S EXPERIENCING THE FOMO OF A LIFETIME. HOW DARE HE HAVE OTHER FRIENDS whatever I’m over it
sobbbbb
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WELL HOW MANY FUCKING HOLIDAYS ARE THERE!? CAN SOMEONE HELP A GIRL OUT OR WHAT
oh my god I’m just going to reblog every single Dadzawa panel and none of you can stop me go on and try!!
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impatiently waiting for fanart of Aizawa tucking Eri in and reading her A Visit from St. Nicholas. get on it, fandom
ohhhhhhhhh my goddddddd
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I know it’s not a Christmas song, but I am this close to cranking up “I Gotta Feeling” by the fucking Black Eyed Peas. ya feel
do you guys see him sitting there next to Dadzawa. he finally gave in. Satou is feeding him chicken. his friends will not abandon him to be on the naughty list. motherfucker that’s it. I’m fucking doing it. fill up my cup. mazel tov
lol I don’t even want to click to any more pages because they’re all so happy and it won’t fucking last. :( noooo
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good little boys and girls. noshing on that chicken. Kacchan continuing to be stalked by the Ghost of Christmas Friendship. Tokoyami what even is that. lol and is this their weird way of distributing random gifts. did Sero buy Jirou a scarf. did Deku buy Ochako a freaking All Might plush keychain!? FOR THE LOVE OF GOD, WHAT IS THAT THING AND WHY DOES ERI HAVE IT NOW AND WHY IS SHE MAKING THIS FACE
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-- holy fuck, IT’S A SWORD. oh my god. THEY GAVE THE SEVEN YEAR OLD A FREAKING BUSTER SWORD AND SHE IS FEELING IT YESSSS THIS CHAPTER TRULY IS ALL MY DREAMS COME TRUE
“dad can I keep it.” Aizawa: [not even opening his eyes, all bundled up in his oogie boogie suit] “sure”
so now we’re cutting to afterwards and everyone’s cleaning up and Deku’s using his freakish super strength to lift heavy things impressively while Bakugou continues to stomp around with his hands shoved into his pockets waiting for someone to finally tell him he can go back upstairs
OH???
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motherfucker. are you going to invite them to come intern with you and your dad!!?!?? I know I was all set on Bakugou interning with Miruko just last week, but I TELL YOU WHAT BITCHES, I’M FUCKING FLEXIBLE LIKE THAT
OH SHIT YOU GUYS!!!!
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TODOROKI ARE YOU PLAYING THE OT3 SONG BECAUSE HONEY YOU KNOW THAT’S MY JAM, BRO
OH FUCKING SHIT YESSSSS
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BAKUGOU DO YOU WANT TO INTERN WITH YOUR TWO BEST FRIENDS, EXCUSE ME, HATED ENEMIES. DEKU DO YOU WANT TO INTERN WITH YOUR TWO BEST FRIENDS. AND THE NUMBER ONE. WHO JUST SO HAPPENS TO BE BEST FRIENDS WITH THE NUMBER TWO. WHO JUST SO HAPPENS TO BE BEST FRIENDS WITH TODOROKI “I DIDN’T HAVE A FLASHBACK IN THE LAST ARC BECAUSE WE WERE SAVING IT FOR THIS ONE!” TOUYA? THAT’S RIGHT, IT’S BEST FRIENDS ALL THE WAY DOWN. OH MY GOD
it’s like Horikoshi made a long and detailed list of all of his regrets about the previous internship arc, and then said, “fuck it. do-over”
you guys. I’m all out of cans. we only have can’ts and cannots. I cannot
Christmas fluff. Dadzawa. Bakugou hero name meta. hints that the traitor plot will soon be relevant again. and the motherfucking OT3 of OT3s, MY SONS, MY THREE RESPLENDENT OFFSPRINGS, interning together at the motherfucking Endeavor Hero Agency because Todoroki is the sweetest most considerate angel, and because KNOCK KNOCK, IT’S ME THE PLOT, I’VE COME FOR YOU AGAIN AT LONG LAST AND I VOW TO NEVER LEAVE YOU ALONE AGAIN FROM THIS MOMENT ON
shit, y’all. I don’t know if it’s possible for an arc to become my favorite motherfucking arc only two chapters in, but damned if this sunnuvabitch ain’t trying
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timeblues · 4 years
Text
How to Stay Creative With an SEO-Driven Content Strategy
Posted by Caroline-Forsey
When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know).
The process was extremely creative, iterative, and collaborative. Of course, it was also often a matter of guess-and-check. Plus, brainstorming can be a bit of a selfish process. The ideas I pitched in those meetings, I pitched in part because I wanted to write them and because I was interested in them as a reader. I could only hope our audience would be interested as well.
While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us.
So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. Take a look at the organic growth we've seen as a result of that strategy over the past two years:
How did we do it? To start, the blogging team partnered with the SEO team. The SEO team now delivers a fresh Search Insights Report (what we've come to affectionately call the "SIR") to us every quarter, which are packed with blog topics vetted for search potential. We diligently move down the list, assigning individual blog topics to be written or updated by writers on the team. From the graph above, you can see the almost immediate growth we expereinced as a result of this new strategy. Within two years, we more than doubled the keywords for which we rank on page one.
As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. I was thrilled to see the results of the SIRs and recognized how they helped us reach new audiences and rekindle our organic traffic, but, from a personal perspective, I missed the creativity that came with pitching big-risk ideas and watching them pay off. (Believe it or not, articles like "What Is Semi-Structured Data?" wasn't exactly what I dreamt about publishing when obtaining my English degree.)
However, I've learned over the past year that there are ways to remain creative even within a grander, primarily SEO-driven strategy. Here, let's dive into six tips to ensure you don't have to sacrifice your own creative freedom for the sake of organic growth.
1. Enlist the help of experts to spark creativity while ensuring posts are still keyword-driven.
A few months ago, I tackled the topic of first versus third party APIs. While I am confident in writing about our product line, "Force quit" is about the extent of my software knowledge (option+command+esc, for those wondering), so I dreaded writing the post. It was both daunting and not particularly inspiring to me as a writer.
Of course, I could've written this post the way I've written about plenty of other dry topics — by sludging through it, chugging copious amounts of coffee, and listening to Spotify to make it a little more "fun".
However, when I began writing the post, I wasn't impressed with my work. Since I didn't fully grasp the concept, it was surface-level and ambiguous. If a marketer stumbled across it, they wouldn't learn much.
To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists. I even met with one of them via Zoom to further discuss the intricacies of APIs, and recorded the meeting to transcribe later on.
Suddenly, I felt like an investigative reporter. I collected quotes from experts in the field, drafted up a new post that made sense to both myself and the developer support specialists, and published it. I was incredibly proud of the piece because I felt I'd worked as a liaison between the developer world and the marketing world, making the whole concept of APIs a little clearer to my team while ensuring it remained accurate and tactical.
If you're feeling frustrated by a topic you don't feel comfortable writing about, don't hesitate to reach out to experts — even within your own company. Their passion for the subject will fuel your desire to write the piece from a more human angle. Remember, keyword-driven content still leaves plenty of room to angle the piece in a number of interesting directions, as long as the insight you're providing aligns with the intent of the keyword you're targeting.
2. Interview leaders in various industries and tell their stories.
Over the past year, I've spoken to happiness researcher and speaker Shawn Achor on how happiness leads to success, Harvard professor Amy Edmondson on psychological safety in the workplace, and leadership consultant Simon Hazeldine on using performance psychology to get ahead in the workplace, among many others.
These posts, which enabled me to synthesize complex psychological issues and translate them into tactical strategies for marketers, allowed me to exercise my creative muscle. I interviewed experts via email or on the phone, and used their responses to craft meaningful, coherent narratives. Ultimately, I never felt more "in the flow" than I did when writing these posts.
Your industry undoubtedly has leaders that interest you. If you're a marketer in the catering or hospitality industries, consider speaking to top chefs in the area. Alternatively, if you're a marketer for an e-commerce website, try reaching out to e-commerce consultants to get quotes about the future of the industry.
It's not impossible to align your own interests with business impact, even if those interests are outside the scope of traditional marketing. As someone who's personally interested in psychology, for instance, I was able to find the intersection between psychology and workplace performance, which helps our readers grow in their own roles.
Including feedback from experts can also give you a competitive advantage in the SERPs. For instance, we published "HubSpot Marketers Give 6 Tips for Fighting Burnout", on January 20, 2020, and within one month, it already had over 5,000 views. This piece, over time, will likely perform better than a more generic "how to fight burnout" piece without the expert angle.
Ultimately, it's important to consider who you're interested in speaking with and how that expert's experience might align with your audience's interests, and brainstorm ideas from there.
3. Find the human connection.
As marketers, we're often tasked with writing about less-than-thrilling topics, particularly if these topics are part of a keyword-driven strategy. For example, take a quick glimpse at some of the pieces we've seen on our SIR in the past:
These titles are helpful for our readers, but presenting the information in a creative way becomes difficult. I often tell new writers on the team that you can find an interesting human angle to any topic, no matter how boring it may seem, which makes writing about the topic more exciting and offers more ways for readers to connect with the piece.
The easiest way to find the human angle is to consider the reader's point of view when searching a topic on Google. Start by asking yourself, "why would I ever search for this topic?"
Searches don't happen in silos. Nowadays, Google is increasingly trying to continue a "searcher's journey" through People Also Ask boxes, People Also Search For panels, and Related Search links at the bottom of most SERPs. These features enable searchers to rethink their search and find similar, relevant answers to other questions they might have.
Ultimately, anyone searching for one keyword is searching for that keyword as part of a larger marketing and business strategy. As a content creator, it's critical you find the bigger picture element and use these new SERP features to tell more creative, holistic stories around the topic at hand.
For instance, recently I wrote a post on how to embed videos in emails. The body of the post itself, I knew, allowed for little creativity — it was essentially a brief step-by-step guide to embedding video. However, I could still find space for creativity in my introduction, and I knew that meant developing empathy for my reader.
I started by imagining the motivation behind any marketer searching "how to embed video in email". They are likely someone who's struggling to increase CTR or email subscriptions, so I introduced the topic with a brief, big-picture overview on why email is important for a business's bottom line (in case you wanted to know, it’s because 87% of businesses use video in their marketing tactics).
Then, I empathize with the reader, acknowledging that sprucing up your emails isn't always easy, and neither is embedding videos — particularly since major email clients don't support video embeds.
Suddenly, a topic I'd initially found boring became exciting to me because I could sense the urgency and real-world impact that publishing the piece and answering the reader's query would have. In essence, what they’re really asking is "How can I continue creating engaging content for my audience?"
That's a human angle to which I think we can all relate.
4. Use multimedia to freshen up old content.
If you're struggling with a particularly dry topic, you might evoke creativity by adding multimedia elements like podcasts, YouTube videos, images, or graphs — all of which open up new traffic opportunities since you can generate image traffic through the SERPs as well.
These designs can help you stay engaged when writing the piece, and can also help your post rank on Google, since search engines prefer multimedia components such as images or video.
For instance, we embedded a video in "How to Create An Incredibly Well-Written Executive Summary [+ Example]". Readers have the option of reading my post, but alternatively, they can watch the discussion take place on-screen.
Of course, multimedia depends on your budget. We aren't able to add a video to every post we produce. However, there are plenty of simpler forms of multimedia that are free, such as embedded images and graphs.
Additionally, if you're interested in other aspects of marketing besides writing, this is a good chance to expand your professional portfolio and learn a new skill as well.
5. Frame your content from a unique angle that differentiates it from other search results.
It's important to note: not all posts need to agree with what's already on the SERPs for you to rank.
For instance, my colleague Lestraundra wrote "10 Reasons Why You Don't Need a CRM". This article currently ranks on page one for the search query "you don't need a CRM" ... but the article actually explains why you do need a CRM, in a playfully sarcastic way.
We managed to rank well while also giving readers something they weren't expecting. You might consider similar provocative arguments you can make, as the uniqueness (and sometimes controversy) of your writing will enable you to rise up the ranks on the SERPs while providing fresh, interesting content to your audience.
6. Engage with your readers in real life whenever possible.
On one particularly uninspiring day, I set up a 30-minute chat with a customer to learn more about her personal marketing challenges.
As we spoke, I realized how out-of-touch I'd become with some of our readers’ primary struggles. For instance, she was a team of one, which meant while she understood the importance of blogging, she didn't always have time to develop an in-depth strategy since she was juggling content creation for social media, email marketing, and PR for her small business.
When I got back to my desk, I had no problem writing my assigned post about free social media analytics tools, because I understood the real-world importance of this post for that reader's daily life. Ultimately, she didn't have time to research the pros and cons of various tools, and she didn't have a budget for anything fancy. The inspiration and creativity I felt that day derived from my in-person interaction with my reader.
Of course, it's not always possible to set up a call with a customer, but there are plenty of other options for engaging with readers. For instance, you might consider creating a poll for your social media audience, engaging with readers in a Twitter chat, or sending a survey to your readers in an email newsletter to learn more about what they want from your brand.
Conclusion
Ultimately, it can be difficult to stay creative when your department is primarily focused on using technical SEO to achieve major goals. And, of course, you'd never want to entirely forgo SEO for the sake of creativity, since that prevents you from reaching a larger audience and ensuring your content is useful and actionable for your readers.
Nonetheless, if there's anything I've learned over the past two years as a result of our new strategy, it's that analytics and creativity can, indeed, work hand-in-hand. Ideally, with these six tips, you'll be able to inspire some creativity in your daily process. Feel free to comment below with your own thoughts — I'd love to hear them!
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silentprincess100 · 6 years
Text
*Sekaiichi Hatsukoi Extras Translation*
Needless to say, there are spoilers.
Volume 11 cover, Chapter 22.5, chapter 24.5, volume 12 cover, volume 12 special illustration book extra
 Apologies that this is late, but I promised that I would add some untranslated extras, and here they are!! This time, they are translated from the Chinese with some rudimentary consultation of the original Japanese text, but the caveat still stands that some of the original nuance from the Japanese text may not have been captured!! Any errors are mine alone. Also!!! I know a lot of you hate me for the other posts being so long, and I’m SORRYYYYYY. I’m new to Tumblr please don’t hate me. Again, this is not a scanlation, just a translation project for those who want to read the chapters early!
 Credits for scans: First Love 漢化組 for Volume 11 cover and 22.5
 Tongmenghui 同萌繪 Draw Club for Volume 12 cover and 24.5
If there are any objections to posting the link to these scans, message me, and I’ll be sure to take them down at owner’s request.
 Cover to Volume 11
 http://tieba.baidu.com/photo/p?kw=世界第一的初恋&flux=1&tid=5490553198&pic_id=591ea1014a90f60324e610b03212b31bb151ed14&pn=1&fp=2&see_lz=1#!/pid0295abde9c82d15836e8d5468b0a19d8bd3e4278/pn1
page 1:
[It has been a while since I saw Yoshikawa-sensei.]
Yoshino: Ahh, Takano-san, it has been too long. So sorry, um, about the draft, you know, that it was... *embarrassed embarrassed*
Takano-san: You’ve worked hard. It’s totally fine. You weren’t the last person to turn in their drafts this time around.
Yoshino: Really?!! That’s amazing!!
Hatori: Like hell “it’s amazing.” Nearly every other time, you’re -
Takano: Okay, okay. We’re looking forward to continuing to work with you, Yoshikawa-sensei.
 Page 2:
Yoshino: So sorry to trouble you, thank you for all the help. Well then, I’ll be accepting this souvenir. (*polite polite!!*)
Takano: Why is it almost always impossible to tell the ages of manga creators? Yoshikawa-sensei seems so young! How old is he?
Hatori: The same age as me.
Hatori and Takano: …
Hatori: It’s fine, when I was in middle school, people would say I seemed old enough to be a functioning member of society.
(If it wasn’t because of my face, it was a judgement of my mental age…)
Takano: No. I didn’t say anything.
[This is most likely Yoshikawa-sensei’s fault.]
 Chapter 22.5
This is the extra at the end of Volume 11, and it takes place after the Emerald Editing Department’s trip to the onsen to buy Isaka-san’s udon is unfortunately prolonged by inclement weather. This is right after the chapter where Takano and Onodera visit Takano’s grandmother’s grave. Basically, they were supposed to go back to Tokyo, but flights were cancelled because of a major storm, so they were stuck another day at the onsen.
 http://tieba.baidu.com/photo/p?kw=世界第一的初恋&flux=1&tid=5490553198&pic_id=591ea1014a90f60324e610b03212b31bb151ed14&pn=1&fp=2&see_lz=1#!/pid0514cc3f8794a4c25ecb6bdc05f41bd5af6e39fd/pn1
 --
Page 1:
Onodera: I know that because of the weather, we can’t go back to Tokyo at this time, so there’s no helping that… (Even if we did go back, it would just be to mountains of work…)
And it just so happened that another guest cancelled their room reservations, so, luckily, we can stay here another night, but… BUT
Onodera: WHY THE HELL DO I HAVE TO ROOM WITH YOU OF ALL PEOPLE!!!
Takano: Isn’t because there were only three goddamn rooms left?
 --
Page 2:  
Onodera: So, didn’t I just say that I’d rather room with anyone but you? (*fighting fighting*)
Takano: You’re so fucking annoying. I’ll double your workload.
Onodera: WHAA??!!!!
(this is totally, a straight-up abuse of power)
Takano: Geez, the rain’s really coming down.
 --
Page 3:
Takano: ….
Ahh…..
[Ritsu stops]
Onodera: Wha-what is it?
Takano: Thinking about it, when we were in high school, there was one day when it was raining and you brought an umbrella and waited for me.
Onodera: Did – did that happen? I don’t remember anything like that.
Takano: Yep, it did. I was being pretty seriously stalked by you.
Onodera: Please stop talking about me like I was some sort of criminal!
 --
Page 4:
Takano: Back then, I’ll admit that I never thought that I would be able to come travelling with you like this, but still, I’m happy that we were able to come here together.
*Holds hands*
*heartbeat*
--
page 5:
*pushes away*
Onodera: Hey, wait!! We’re in the hallway!!!!!!!
Takano: So, you’d be okay if it was the room?
Onodera: No – that is not what I meant!!
Takano: Didn’t I say that we had to finish what we started?
 --
Page 6:
Takano: We should wake up early tomorrow to do it once.
Onodera: Wai—Didn’t I say, we’re not doing it-
*closes eyes*
[Ahhh…]
 --
page 7:
Kisa: ALRIIIIGHHHT!!!!!! RICHAAAAAAAN!!!! Wanna go to the baths now?
*JOLT*
Takano: ………..…..….Kisa-san…. You….
Kisa: (Oh, there you two are.) Huh? Whatchu guys doing?
Takano: ………………………………..
Onodera, it’ll have to be at least three times.
Onodera: What?!! Why is that your conclusion?
Kisa: ????
What are you guys talking about~~~??
No. 22.5 the end.
[in the final page – RItsu bought a box of his own udon to eat. The box says- Udon, 24 packets]
  Cover Volume 12
https://www.manhuaren.com/m499892/
(starting with the page after the cover of the illustration collection extra, the one with a black background and Kisa’s head as the first panel.)
[When I first met Kisa]
Takano: You’re a student here for part time work?
Kisa: Oh, I’ve gotten this sort of question loads of times.
Takano: Oh. Sorry. Didn't realize that you were older than me… (I’m Takano)
Kisa: No worries, no worries – I’m used to it. (The name’s Kisa!)
Takano: Then you’ve got some really youthful looking skin.
Kisa: The truth is that when I was in middle school, I made a deal with the devil, so I wouldn’t grow any older. It has been like that ever since.  (Since I’ve been found out, might as well let you know…)
(heh heh heh)
Who’s to say I won’t live upwards of one thousand years?
 --
page 2:
Takano: So, next, I’d like to talk about division of work. (Is that okay?)
Kisa: I totally do not mind that you’re completely looking over me.  (Not even using polite speech!) (t/n this translation I was a little bit unsure of).
[At this time, Takano did not make too much of this.]
Takano: What’re you doing?
Onodera: Ah! Kisa-san is showing me a picture from when he was in middle school!
Here, check it out!
Takano: ………………………… the devil’s deal….
Kisa: The heck? 
[However, now, Takano can’t help but start to think that maybe what Kisa said back then was true.]
  Chapter 24.5
https://www.manhuaren.com/m499892/
(This is the extra at the end of Volume 12. Starting with what looks like keys, water bottle, and wallet falling out and then Takano and Onodera on the floor picking up fallen objects)
 --
page 1:
*CRASSSSHHHHHHHHH*
*Tumbletumble*
Onodera: (OHHH MY GOOODD.) SO- SORR!!!!!
Onodera: …-ry… Ah! Takano-san?!! (You’re still here?!)
Takano: Ouch--- watch where you’re going, why don’t you.
Onodera: I’m sorry! I’m hurrying to catch the last train!
Takano: You’re not going to make it. Better take a taxi – just take one with me, problem solved.
(Ugh, and it had to be this time that you use a bag without a zipper.)
Onodera: It’s FINE. If I run, I can still make it. 
Takano: And also, your bag has way too much stuff in it. 
Onodera: Good work today – I’m taking my leave!!
*Stuff stuff*
--
page 2:
 *Onodera runs off*
Onodera (thinking): …. Gahh I’m exhausted!!! Who knew that there would be an accident on the last train…  (If I had known, I would have taken a cab.)
My bag is so heavy!!
But… there really is too much stuff in my bag. I’ll clean it out a little…
??
Huh? Aren’t these Takano-san’s glasses?
Ah! Maybe I put it in my bag by mistake when we bumped into each other earlier?
(Waa.) Shoot! Better return these quickly.
 --
page 3:
 Onodera:…
*puts on*
Oh my goddd. *Dizzy dizzy*
These are strong!!!
Takano-san’s eyesight is pretty bad after all!
[I seem to remember that someone once said that glasses are a crucial part of a person’s appearance.]
[Takano-san’s…]
 --
*BZZZT BZZT BZZT*
Onodera: !!??? *jolt* 
Ah!! HELLO?!!
Takano: Sorry to call in the middle of the night. Were my glasses put in your bag by accident?
Onodera: (AH – ha-ha!)
Ah! Yes! I have them!!!
B-but, more to the point, Takano, you’re really blind, huh…
Takano: Huh? What? You wore my glasses?
Onodera: *JOLT* EH??! AH, NO!!! I definitely didn’t!!
Takano: Uh-huuuuuuuh.
Onodera: So I’m saying, I didn’t…!
The end. 
 Hatori and Onodera, end page comic:
 Onodera: S-so! I’m thinking that there has to be some sort of pot in which I can supply the ingredients and it can make the dishes itself, and I just don’t know about it yet. If there really was this sort of thing, I really want one!
(That’s some miracle pot…) 
Takano: Onodera, you should just stick with learning how to chop food…
Nakamura-sensei: This has been Nakamura Shungiku. Thank you so much for buying World’s Greatest first love, the case of Onodera Ritsu Volume 12!
If it helped you feel at least a little bit of happiness, that is my honor.
The story is still unfolding, so I hope that you can continue to follow it. Thank you in advance for all of your continued support! See you next time! 
Volume 12 Special Edition Illustration Collection Extra:
https://www.manhuaren.com/m499892/
This is the extra included in the Special Illustration Book that was paired with the special edition of Volume 12. It’s the one that begins with Onodera in a loose-fitting shirt.
It takes place right after the amazing shower scene from chapter 24.
 --
Page 1:
*loose fitting clothing*
As to how it got to this point…
First, being jumped by Takano-san (waaaa)
-->
Taking advantage of Takano-san falling asleep to try to head back home, but not finding any clothes … or underwear…
(Suddenly disappeared)
-->
Onodera: What?!
It seems that when I wasn’t paying attention, Takano-san took it upon himself to throw my stuff in the wash. (with a dryer cycle too!!)
--> But! I want to go home!!
Onodera: (thinking): Even though I knew that the clothes wouldn’t fit because of our different statures, it still really pisses me off.
(as a point of manly pride)
I know that wearing Takano-san’s clothes without his permission isn’t so good, but that’s because he threw MY clothes in the wash without asking me! He totally did that on purpose!!!
 --
page 2:
Onodera (thinking): Even though I live next door, I can’t go like this back to my house… Maybe I should also borrow a pair of pants?
(So sorry for going through your closet without your permission.)
But…. Eh?
[No matter what, it’s not decent to wear someone else’s pants while going commando, right?
Ah, but, at this point, wouldn’t I also have to borrow his underwear?
Huh? What? I have to wear Takano-san’s underwear?]
Takano: If you want, you can have these.
Onodera: *Enraged*
I DON’T WANT THEM!!!
Takano: Oh, okay. Well then, you can either go back with your dick hanging out, or you can come back to bed with me – your call.
Onodera: WHY ARE THOSE THE ONLY OPTIONS??!!!
 [24.5 the end]
103 notes · View notes
isearchgoood · 4 years
Text
How to Stay Creative With an SEO-Driven Content Strategy
Posted by Caroline-Forsey
When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know).
The process was extremely creative, iterative, and collaborative. Of course, it was also often a matter of guess-and-check. Plus, brainstorming can be a bit of a selfish process. The ideas I pitched in those meetings, I pitched in part because I wanted to write them and because I was interested in them as a reader. I could only hope our audience would be interested as well.
While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us.
So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. Take a look at the organic growth we've seen as a result of that strategy over the past two years:
How did we do it? To start, the blogging team partnered with the SEO team. The SEO team now delivers a fresh Search Insights Report (what we've come to affectionately call the "SIR") to us every quarter, which are packed with blog topics vetted for search potential. We diligently move down the list, assigning individual blog topics to be written or updated by writers on the team. From the graph above, you can see the almost immediate growth we expereinced as a result of this new strategy. Within two years, we more than doubled the keywords for which we rank on page one.
As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. I was thrilled to see the results of the SIRs and recognized how they helped us reach new audiences and rekindle our organic traffic, but, from a personal perspective, I missed the creativity that came with pitching big-risk ideas and watching them pay off. (Believe it or not, articles like "What Is Semi-Structured Data?" wasn't exactly what I dreamt about publishing when obtaining my English degree.)
However, I've learned over the past year that there are ways to remain creative even within a grander, primarily SEO-driven strategy. Here, let's dive into six tips to ensure you don't have to sacrifice your own creative freedom for the sake of organic growth.
1. Enlist the help of experts to spark creativity while ensuring posts are still keyword-driven.
A few months ago, I tackled the topic of first versus third party APIs. While I am confident in writing about our product line, "Force quit" is about the extent of my software knowledge (option+command+esc, for those wondering), so I dreaded writing the post. It was both daunting and not particularly inspiring to me as a writer.
Of course, I could've written this post the way I've written about plenty of other dry topics — by sludging through it, chugging copious amounts of coffee, and listening to Spotify to make it a little more "fun".
However, when I began writing the post, I wasn't impressed with my work. Since I didn't fully grasp the concept, it was surface-level and ambiguous. If a marketer stumbled across it, they wouldn't learn much.
To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists. I even met with one of them via Zoom to further discuss the intricacies of APIs, and recorded the meeting to transcribe later on.
Suddenly, I felt like an investigative reporter. I collected quotes from experts in the field, drafted up a new post that made sense to both myself and the developer support specialists, and published it. I was incredibly proud of the piece because I felt I'd worked as a liaison between the developer world and the marketing world, making the whole concept of APIs a little clearer to my team while ensuring it remained accurate and tactical.
If you're feeling frustrated by a topic you don't feel comfortable writing about, don't hesitate to reach out to experts — even within your own company. Their passion for the subject will fuel your desire to write the piece from a more human angle. Remember, keyword-driven content still leaves plenty of room to angle the piece in a number of interesting directions, as long as the insight you're providing aligns with the intent of the keyword you're targeting.
2. Interview leaders in various industries and tell their stories.
Over the past year, I've spoken to happiness researcher and speaker Shawn Achor on how happiness leads to success, Harvard professor Amy Edmondson on psychological safety in the workplace, and leadership consultant Simon Hazeldine on using performance psychology to get ahead in the workplace, among many others.
These posts, which enabled me to synthesize complex psychological issues and translate them into tactical strategies for marketers, allowed me to exercise my creative muscle. I interviewed experts via email or on the phone, and used their responses to craft meaningful, coherent narratives. Ultimately, I never felt more "in the flow" than I did when writing these posts.
Your industry undoubtedly has leaders that interest you. If you're a marketer in the catering or hospitality industries, consider speaking to top chefs in the area. Alternatively, if you're a marketer for an e-commerce website, try reaching out to e-commerce consultants to get quotes about the future of the industry.
It's not impossible to align your own interests with business impact, even if those interests are outside the scope of traditional marketing. As someone who's personally interested in psychology, for instance, I was able to find the intersection between psychology and workplace performance, which helps our readers grow in their own roles.
Including feedback from experts can also give you a competitive advantage in the SERPs. For instance, we published "HubSpot Marketers Give 6 Tips for Fighting Burnout", on January 20, 2020, and within one month, it already had over 5,000 views. This piece, over time, will likely perform better than a more generic "how to fight burnout" piece without the expert angle.
Ultimately, it's important to consider who you're interested in speaking with and how that expert's experience might align with your audience's interests, and brainstorm ideas from there.
3. Find the human connection.
As marketers, we're often tasked with writing about less-than-thrilling topics, particularly if these topics are part of a keyword-driven strategy. For example, take a quick glimpse at some of the pieces we've seen on our SIR in the past:
These titles are helpful for our readers, but presenting the information in a creative way becomes difficult. I often tell new writers on the team that you can find an interesting human angle to any topic, no matter how boring it may seem, which makes writing about the topic more exciting and offers more ways for readers to connect with the piece.
The easiest way to find the human angle is to consider the reader's point of view when searching a topic on Google. Start by asking yourself, "why would I ever search for this topic?"
Searches don't happen in silos. Nowadays, Google is increasingly trying to continue a "searcher's journey" through People Also Ask boxes, People Also Search For panels, and Related Search links at the bottom of most SERPs. These features enable searchers to rethink their search and find similar, relevant answers to other questions they might have.
Ultimately, anyone searching for one keyword is searching for that keyword as part of a larger marketing and business strategy. As a content creator, it's critical you find the bigger picture element and use these new SERP features to tell more creative, holistic stories around the topic at hand.
For instance, recently I wrote a post on how to embed videos in emails. The body of the post itself, I knew, allowed for little creativity — it was essentially a brief step-by-step guide to embedding video. However, I could still find space for creativity in my introduction, and I knew that meant developing empathy for my reader.
I started by imagining the motivation behind any marketer searching "how to embed video in email". They are likely someone who's struggling to increase CTR or email subscriptions, so I introduced the topic with a brief, big-picture overview on why email is important for a business's bottom line (in case you wanted to know, it’s because 87% of businesses use video in their marketing tactics).
Then, I empathize with the reader, acknowledging that sprucing up your emails isn't always easy, and neither is embedding videos — particularly since major email clients don't support video embeds.
Suddenly, a topic I'd initially found boring became exciting to me because I could sense the urgency and real-world impact that publishing the piece and answering the reader's query would have. In essence, what they’re really asking is "How can I continue creating engaging content for my audience?"
That's a human angle to which I think we can all relate.
4. Use multimedia to freshen up old content.
If you're struggling with a particularly dry topic, you might evoke creativity by adding multimedia elements like podcasts, YouTube videos, images, or graphs — all of which open up new traffic opportunities since you can generate image traffic through the SERPs as well.
These designs can help you stay engaged when writing the piece, and can also help your post rank on Google, since search engines prefer multimedia components such as images or video.
For instance, we embedded a video in "How to Create An Incredibly Well-Written Executive Summary [+ Example]". Readers have the option of reading my post, but alternatively, they can watch the discussion take place on-screen.
Of course, multimedia depends on your budget. We aren't able to add a video to every post we produce. However, there are plenty of simpler forms of multimedia that are free, such as embedded images and graphs.
Additionally, if you're interested in other aspects of marketing besides writing, this is a good chance to expand your professional portfolio and learn a new skill as well.
5. Frame your content from a unique angle that differentiates it from other search results.
It's important to note: not all posts need to agree with what's already on the SERPs for you to rank.
For instance, my colleague Lestraundra wrote "10 Reasons Why You Don't Need a CRM". This article currently ranks on page one for the search query "you don't need a CRM" ... but the article actually explains why you do need a CRM, in a playfully sarcastic way.
We managed to rank well while also giving readers something they weren't expecting. You might consider similar provocative arguments you can make, as the uniqueness (and sometimes controversy) of your writing will enable you to rise up the ranks on the SERPs while providing fresh, interesting content to your audience.
6. Engage with your readers in real life whenever possible.
On one particularly uninspiring day, I set up a 30-minute chat with a customer to learn more about her personal marketing challenges.
As we spoke, I realized how out-of-touch I'd become with some of our readers’ primary struggles. For instance, she was a team of one, which meant while she understood the importance of blogging, she didn't always have time to develop an in-depth strategy since she was juggling content creation for social media, email marketing, and PR for her small business.
When I got back to my desk, I had no problem writing my assigned post about free social media analytics tools, because I understood the real-world importance of this post for that reader's daily life. Ultimately, she didn't have time to research the pros and cons of various tools, and she didn't have a budget for anything fancy. The inspiration and creativity I felt that day derived from my in-person interaction with my reader.
Of course, it's not always possible to set up a call with a customer, but there are plenty of other options for engaging with readers. For instance, you might consider creating a poll for your social media audience, engaging with readers in a Twitter chat, or sending a survey to your readers in an email newsletter to learn more about what they want from your brand.
Conclusion
Ultimately, it can be difficult to stay creative when your department is primarily focused on using technical SEO to achieve major goals. And, of course, you'd never want to entirely forgo SEO for the sake of creativity, since that prevents you from reaching a larger audience and ensuring your content is useful and actionable for your readers.
Nonetheless, if there's anything I've learned over the past two years as a result of our new strategy, it's that analytics and creativity can, indeed, work hand-in-hand. Ideally, with these six tips, you'll be able to inspire some creativity in your daily process. Feel free to comment below with your own thoughts — I'd love to hear them!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
via Blogger https://ift.tt/35Mg5B1 #blogger #bloggingtips #bloggerlife #bloggersgetsocial #ontheblog #writersofinstagram #writingprompt #instapoetry #writerscommunity #writersofig #writersblock #writerlife #writtenword #instawriters #spilledink #wordgasm #creativewriting #poetsofinstagram #blackoutpoetry #poetsofig
0 notes
theinjectlikes2 · 4 years
Text
How to Stay Creative With an SEO-Driven Content Strategy
Posted by Caroline-Forsey
When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know).
The process was extremely creative, iterative, and collaborative. Of course, it was also often a matter of guess-and-check. Plus, brainstorming can be a bit of a selfish process. The ideas I pitched in those meetings, I pitched in part because I wanted to write them and because I was interested in them as a reader. I could only hope our audience would be interested as well.
While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us.
So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. Take a look at the organic growth we've seen as a result of that strategy over the past two years:
How did we do it? To start, the blogging team partnered with the SEO team. The SEO team now delivers a fresh Search Insights Report (what we've come to affectionately call the "SIR") to us every quarter, which are packed with blog topics vetted for search potential. We diligently move down the list, assigning individual blog topics to be written or updated by writers on the team. From the graph above, you can see the almost immediate growth we expereinced as a result of this new strategy. Within two years, we more than doubled the keywords for which we rank on page one.
As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. I was thrilled to see the results of the SIRs and recognized how they helped us reach new audiences and rekindle our organic traffic, but, from a personal perspective, I missed the creativity that came with pitching big-risk ideas and watching them pay off. (Believe it or not, articles like "What Is Semi-Structured Data?" wasn't exactly what I dreamt about publishing when obtaining my English degree.)
However, I've learned over the past year that there are ways to remain creative even within a grander, primarily SEO-driven strategy. Here, let's dive into six tips to ensure you don't have to sacrifice your own creative freedom for the sake of organic growth.
1. Enlist the help of experts to spark creativity while ensuring posts are still keyword-driven.
A few months ago, I tackled the topic of first versus third party APIs. While I am confident in writing about our product line, "Force quit" is about the extent of my software knowledge (option+command+esc, for those wondering), so I dreaded writing the post. It was both daunting and not particularly inspiring to me as a writer.
Of course, I could've written this post the way I've written about plenty of other dry topics — by sludging through it, chugging copious amounts of coffee, and listening to Spotify to make it a little more "fun".
However, when I began writing the post, I wasn't impressed with my work. Since I didn't fully grasp the concept, it was surface-level and ambiguous. If a marketer stumbled across it, they wouldn't learn much.
To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists. I even met with one of them via Zoom to further discuss the intricacies of APIs, and recorded the meeting to transcribe later on.
Suddenly, I felt like an investigative reporter. I collected quotes from experts in the field, drafted up a new post that made sense to both myself and the developer support specialists, and published it. I was incredibly proud of the piece because I felt I'd worked as a liaison between the developer world and the marketing world, making the whole concept of APIs a little clearer to my team while ensuring it remained accurate and tactical.
If you're feeling frustrated by a topic you don't feel comfortable writing about, don't hesitate to reach out to experts — even within your own company. Their passion for the subject will fuel your desire to write the piece from a more human angle. Remember, keyword-driven content still leaves plenty of room to angle the piece in a number of interesting directions, as long as the insight you're providing aligns with the intent of the keyword you're targeting.
2. Interview leaders in various industries and tell their stories.
Over the past year, I've spoken to happiness researcher and speaker Shawn Achor on how happiness leads to success, Harvard professor Amy Edmondson on psychological safety in the workplace, and leadership consultant Simon Hazeldine on using performance psychology to get ahead in the workplace, among many others.
These posts, which enabled me to synthesize complex psychological issues and translate them into tactical strategies for marketers, allowed me to exercise my creative muscle. I interviewed experts via email or on the phone, and used their responses to craft meaningful, coherent narratives. Ultimately, I never felt more "in the flow" than I did when writing these posts.
Your industry undoubtedly has leaders that interest you. If you're a marketer in the catering or hospitality industries, consider speaking to top chefs in the area. Alternatively, if you're a marketer for an e-commerce website, try reaching out to e-commerce consultants to get quotes about the future of the industry.
It's not impossible to align your own interests with business impact, even if those interests are outside the scope of traditional marketing. As someone who's personally interested in psychology, for instance, I was able to find the intersection between psychology and workplace performance, which helps our readers grow in their own roles.
Including feedback from experts can also give you a competitive advantage in the SERPs. For instance, we published "HubSpot Marketers Give 6 Tips for Fighting Burnout", on January 20, 2020, and within one month, it already had over 5,000 views. This piece, over time, will likely perform better than a more generic "how to fight burnout" piece without the expert angle.
Ultimately, it's important to consider who you're interested in speaking with and how that expert's experience might align with your audience's interests, and brainstorm ideas from there.
3. Find the human connection.
As marketers, we're often tasked with writing about less-than-thrilling topics, particularly if these topics are part of a keyword-driven strategy. For example, take a quick glimpse at some of the pieces we've seen on our SIR in the past:
These titles are helpful for our readers, but presenting the information in a creative way becomes difficult. I often tell new writers on the team that you can find an interesting human angle to any topic, no matter how boring it may seem, which makes writing about the topic more exciting and offers more ways for readers to connect with the piece.
The easiest way to find the human angle is to consider the reader's point of view when searching a topic on Google. Start by asking yourself, "why would I ever search for this topic?"
Searches don't happen in silos. Nowadays, Google is increasingly trying to continue a "searcher's journey" through People Also Ask boxes, People Also Search For panels, and Related Search links at the bottom of most SERPs. These features enable searchers to rethink their search and find similar, relevant answers to other questions they might have.
Ultimately, anyone searching for one keyword is searching for that keyword as part of a larger marketing and business strategy. As a content creator, it's critical you find the bigger picture element and use these new SERP features to tell more creative, holistic stories around the topic at hand.
For instance, recently I wrote a post on how to embed videos in emails. The body of the post itself, I knew, allowed for little creativity — it was essentially a brief step-by-step guide to embedding video. However, I could still find space for creativity in my introduction, and I knew that meant developing empathy for my reader.
I started by imagining the motivation behind any marketer searching "how to embed video in email". They are likely someone who's struggling to increase CTR or email subscriptions, so I introduced the topic with a brief, big-picture overview on why email is important for a business's bottom line (in case you wanted to know, it’s because 87% of businesses use video in their marketing tactics).
Then, I empathize with the reader, acknowledging that sprucing up your emails isn't always easy, and neither is embedding videos — particularly since major email clients don't support video embeds.
Suddenly, a topic I'd initially found boring became exciting to me because I could sense the urgency and real-world impact that publishing the piece and answering the reader's query would have. In essence, what they’re really asking is "How can I continue creating engaging content for my audience?"
That's a human angle to which I think we can all relate.
4. Use multimedia to freshen up old content.
If you're struggling with a particularly dry topic, you might evoke creativity by adding multimedia elements like podcasts, YouTube videos, images, or graphs — all of which open up new traffic opportunities since you can generate image traffic through the SERPs as well.
These designs can help you stay engaged when writing the piece, and can also help your post rank on Google, since search engines prefer multimedia components such as images or video.
For instance, we embedded a video in "How to Create An Incredibly Well-Written Executive Summary [+ Example]". Readers have the option of reading my post, but alternatively, they can watch the discussion take place on-screen.
Of course, multimedia depends on your budget. We aren't able to add a video to every post we produce. However, there are plenty of simpler forms of multimedia that are free, such as embedded images and graphs.
Additionally, if you're interested in other aspects of marketing besides writing, this is a good chance to expand your professional portfolio and learn a new skill as well.
5. Frame your content from a unique angle that differentiates it from other search results.
It's important to note: not all posts need to agree with what's already on the SERPs for you to rank.
For instance, my colleague Lestraundra wrote "10 Reasons Why You Don't Need a CRM". This article currently ranks on page one for the search query "you don't need a CRM" ... but the article actually explains why you do need a CRM, in a playfully sarcastic way.
We managed to rank well while also giving readers something they weren't expecting. You might consider similar provocative arguments you can make, as the uniqueness (and sometimes controversy) of your writing will enable you to rise up the ranks on the SERPs while providing fresh, interesting content to your audience.
6. Engage with your readers in real life whenever possible.
On one particularly uninspiring day, I set up a 30-minute chat with a customer to learn more about her personal marketing challenges.
As we spoke, I realized how out-of-touch I'd become with some of our readers’ primary struggles. For instance, she was a team of one, which meant while she understood the importance of blogging, she didn't always have time to develop an in-depth strategy since she was juggling content creation for social media, email marketing, and PR for her small business.
When I got back to my desk, I had no problem writing my assigned post about free social media analytics tools, because I understood the real-world importance of this post for that reader's daily life. Ultimately, she didn't have time to research the pros and cons of various tools, and she didn't have a budget for anything fancy. The inspiration and creativity I felt that day derived from my in-person interaction with my reader.
Of course, it's not always possible to set up a call with a customer, but there are plenty of other options for engaging with readers. For instance, you might consider creating a poll for your social media audience, engaging with readers in a Twitter chat, or sending a survey to your readers in an email newsletter to learn more about what they want from your brand.
Conclusion
Ultimately, it can be difficult to stay creative when your department is primarily focused on using technical SEO to achieve major goals. And, of course, you'd never want to entirely forgo SEO for the sake of creativity, since that prevents you from reaching a larger audience and ensuring your content is useful and actionable for your readers.
Nonetheless, if there's anything I've learned over the past two years as a result of our new strategy, it's that analytics and creativity can, indeed, work hand-in-hand. Ideally, with these six tips, you'll be able to inspire some creativity in your daily process. Feel free to comment below with your own thoughts — I'd love to hear them!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
from The Moz Blog https://ift.tt/2YS8jnN via IFTTT
0 notes
lakelandseo · 4 years
Text
How to Stay Creative With an SEO-Driven Content Strategy
Posted by Caroline-Forsey
When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know).
The process was extremely creative, iterative, and collaborative. Of course, it was also often a matter of guess-and-check. Plus, brainstorming can be a bit of a selfish process. The ideas I pitched in those meetings, I pitched in part because I wanted to write them and because I was interested in them as a reader. I could only hope our audience would be interested as well.
While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us.
So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. Take a look at the organic growth we've seen as a result of that strategy over the past two years:
How did we do it? To start, the blogging team partnered with the SEO team. The SEO team now delivers a fresh Search Insights Report (what we've come to affectionately call the "SIR") to us every quarter, which are packed with blog topics vetted for search potential. We diligently move down the list, assigning individual blog topics to be written or updated by writers on the team. From the graph above, you can see the almost immediate growth we expereinced as a result of this new strategy. Within two years, we more than doubled the keywords for which we rank on page one.
As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. I was thrilled to see the results of the SIRs and recognized how they helped us reach new audiences and rekindle our organic traffic, but, from a personal perspective, I missed the creativity that came with pitching big-risk ideas and watching them pay off. (Believe it or not, articles like "What Is Semi-Structured Data?" wasn't exactly what I dreamt about publishing when obtaining my English degree.)
However, I've learned over the past year that there are ways to remain creative even within a grander, primarily SEO-driven strategy. Here, let's dive into six tips to ensure you don't have to sacrifice your own creative freedom for the sake of organic growth.
1. Enlist the help of experts to spark creativity while ensuring posts are still keyword-driven.
A few months ago, I tackled the topic of first versus third party APIs. While I am confident in writing about our product line, "Force quit" is about the extent of my software knowledge (option+command+esc, for those wondering), so I dreaded writing the post. It was both daunting and not particularly inspiring to me as a writer.
Of course, I could've written this post the way I've written about plenty of other dry topics — by sludging through it, chugging copious amounts of coffee, and listening to Spotify to make it a little more "fun".
However, when I began writing the post, I wasn't impressed with my work. Since I didn't fully grasp the concept, it was surface-level and ambiguous. If a marketer stumbled across it, they wouldn't learn much.
To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists. I even met with one of them via Zoom to further discuss the intricacies of APIs, and recorded the meeting to transcribe later on.
Suddenly, I felt like an investigative reporter. I collected quotes from experts in the field, drafted up a new post that made sense to both myself and the developer support specialists, and published it. I was incredibly proud of the piece because I felt I'd worked as a liaison between the developer world and the marketing world, making the whole concept of APIs a little clearer to my team while ensuring it remained accurate and tactical.
If you're feeling frustrated by a topic you don't feel comfortable writing about, don't hesitate to reach out to experts — even within your own company. Their passion for the subject will fuel your desire to write the piece from a more human angle. Remember, keyword-driven content still leaves plenty of room to angle the piece in a number of interesting directions, as long as the insight you're providing aligns with the intent of the keyword you're targeting.
2. Interview leaders in various industries and tell their stories.
Over the past year, I've spoken to happiness researcher and speaker Shawn Achor on how happiness leads to success, Harvard professor Amy Edmondson on psychological safety in the workplace, and leadership consultant Simon Hazeldine on using performance psychology to get ahead in the workplace, among many others.
These posts, which enabled me to synthesize complex psychological issues and translate them into tactical strategies for marketers, allowed me to exercise my creative muscle. I interviewed experts via email or on the phone, and used their responses to craft meaningful, coherent narratives. Ultimately, I never felt more "in the flow" than I did when writing these posts.
Your industry undoubtedly has leaders that interest you. If you're a marketer in the catering or hospitality industries, consider speaking to top chefs in the area. Alternatively, if you're a marketer for an e-commerce website, try reaching out to e-commerce consultants to get quotes about the future of the industry.
It's not impossible to align your own interests with business impact, even if those interests are outside the scope of traditional marketing. As someone who's personally interested in psychology, for instance, I was able to find the intersection between psychology and workplace performance, which helps our readers grow in their own roles.
Including feedback from experts can also give you a competitive advantage in the SERPs. For instance, we published "HubSpot Marketers Give 6 Tips for Fighting Burnout", on January 20, 2020, and within one month, it already had over 5,000 views. This piece, over time, will likely perform better than a more generic "how to fight burnout" piece without the expert angle.
Ultimately, it's important to consider who you're interested in speaking with and how that expert's experience might align with your audience's interests, and brainstorm ideas from there.
3. Find the human connection.
As marketers, we're often tasked with writing about less-than-thrilling topics, particularly if these topics are part of a keyword-driven strategy. For example, take a quick glimpse at some of the pieces we've seen on our SIR in the past:
These titles are helpful for our readers, but presenting the information in a creative way becomes difficult. I often tell new writers on the team that you can find an interesting human angle to any topic, no matter how boring it may seem, which makes writing about the topic more exciting and offers more ways for readers to connect with the piece.
The easiest way to find the human angle is to consider the reader's point of view when searching a topic on Google. Start by asking yourself, "why would I ever search for this topic?"
Searches don't happen in silos. Nowadays, Google is increasingly trying to continue a "searcher's journey" through People Also Ask boxes, People Also Search For panels, and Related Search links at the bottom of most SERPs. These features enable searchers to rethink their search and find similar, relevant answers to other questions they might have.
Ultimately, anyone searching for one keyword is searching for that keyword as part of a larger marketing and business strategy. As a content creator, it's critical you find the bigger picture element and use these new SERP features to tell more creative, holistic stories around the topic at hand.
For instance, recently I wrote a post on how to embed videos in emails. The body of the post itself, I knew, allowed for little creativity — it was essentially a brief step-by-step guide to embedding video. However, I could still find space for creativity in my introduction, and I knew that meant developing empathy for my reader.
I started by imagining the motivation behind any marketer searching "how to embed video in email". They are likely someone who's struggling to increase CTR or email subscriptions, so I introduced the topic with a brief, big-picture overview on why email is important for a business's bottom line (in case you wanted to know, it’s because 87% of businesses use video in their marketing tactics).
Then, I empathize with the reader, acknowledging that sprucing up your emails isn't always easy, and neither is embedding videos — particularly since major email clients don't support video embeds.
Suddenly, a topic I'd initially found boring became exciting to me because I could sense the urgency and real-world impact that publishing the piece and answering the reader's query would have. In essence, what they’re really asking is "How can I continue creating engaging content for my audience?"
That's a human angle to which I think we can all relate.
4. Use multimedia to freshen up old content.
If you're struggling with a particularly dry topic, you might evoke creativity by adding multimedia elements like podcasts, YouTube videos, images, or graphs — all of which open up new traffic opportunities since you can generate image traffic through the SERPs as well.
These designs can help you stay engaged when writing the piece, and can also help your post rank on Google, since search engines prefer multimedia components such as images or video.
For instance, we embedded a video in "How to Create An Incredibly Well-Written Executive Summary [+ Example]". Readers have the option of reading my post, but alternatively, they can watch the discussion take place on-screen.
Of course, multimedia depends on your budget. We aren't able to add a video to every post we produce. However, there are plenty of simpler forms of multimedia that are free, such as embedded images and graphs.
Additionally, if you're interested in other aspects of marketing besides writing, this is a good chance to expand your professional portfolio and learn a new skill as well.
5. Frame your content from a unique angle that differentiates it from other search results.
It's important to note: not all posts need to agree with what's already on the SERPs for you to rank.
For instance, my colleague Lestraundra wrote "10 Reasons Why You Don't Need a CRM". This article currently ranks on page one for the search query "you don't need a CRM" ... but the article actually explains why you do need a CRM, in a playfully sarcastic way.
We managed to rank well while also giving readers something they weren't expecting. You might consider similar provocative arguments you can make, as the uniqueness (and sometimes controversy) of your writing will enable you to rise up the ranks on the SERPs while providing fresh, interesting content to your audience.
6. Engage with your readers in real life whenever possible.
On one particularly uninspiring day, I set up a 30-minute chat with a customer to learn more about her personal marketing challenges.
As we spoke, I realized how out-of-touch I'd become with some of our readers’ primary struggles. For instance, she was a team of one, which meant while she understood the importance of blogging, she didn't always have time to develop an in-depth strategy since she was juggling content creation for social media, email marketing, and PR for her small business.
When I got back to my desk, I had no problem writing my assigned post about free social media analytics tools, because I understood the real-world importance of this post for that reader's daily life. Ultimately, she didn't have time to research the pros and cons of various tools, and she didn't have a budget for anything fancy. The inspiration and creativity I felt that day derived from my in-person interaction with my reader.
Of course, it's not always possible to set up a call with a customer, but there are plenty of other options for engaging with readers. For instance, you might consider creating a poll for your social media audience, engaging with readers in a Twitter chat, or sending a survey to your readers in an email newsletter to learn more about what they want from your brand.
Conclusion
Ultimately, it can be difficult to stay creative when your department is primarily focused on using technical SEO to achieve major goals. And, of course, you'd never want to entirely forgo SEO for the sake of creativity, since that prevents you from reaching a larger audience and ensuring your content is useful and actionable for your readers.
Nonetheless, if there's anything I've learned over the past two years as a result of our new strategy, it's that analytics and creativity can, indeed, work hand-in-hand. Ideally, with these six tips, you'll be able to inspire some creativity in your daily process. Feel free to comment below with your own thoughts — I'd love to hear them!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
daynamartinez22 · 4 years
Text
How to Stay Creative With an SEO-Driven Content Strategy
Posted by Caroline-Forsey
When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know).
The process was extremely creative, iterative, and collaborative. Of course, it was also often a matter of guess-and-check. Plus, brainstorming can be a bit of a selfish process. The ideas I pitched in those meetings, I pitched in part because I wanted to write them and because I was interested in them as a reader. I could only hope our audience would be interested as well.
While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us.
So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. Take a look at the organic growth we've seen as a result of that strategy over the past two years:
How did we do it? To start, the blogging team partnered with the SEO team. The SEO team now delivers a fresh Search Insights Report (what we've come to affectionately call the "SIR") to us every quarter, which are packed with blog topics vetted for search potential. We diligently move down the list, assigning individual blog topics to be written or updated by writers on the team. From the graph above, you can see the almost immediate growth we expereinced as a result of this new strategy. Within two years, we more than doubled the keywords for which we rank on page one.
As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. I was thrilled to see the results of the SIRs and recognized how they helped us reach new audiences and rekindle our organic traffic, but, from a personal perspective, I missed the creativity that came with pitching big-risk ideas and watching them pay off. (Believe it or not, articles like "What Is Semi-Structured Data?" wasn't exactly what I dreamt about publishing when obtaining my English degree.)
However, I've learned over the past year that there are ways to remain creative even within a grander, primarily SEO-driven strategy. Here, let's dive into six tips to ensure you don't have to sacrifice your own creative freedom for the sake of organic growth.
1. Enlist the help of experts to spark creativity while ensuring posts are still keyword-driven.
A few months ago, I tackled the topic of first versus third party APIs. While I am confident in writing about our product line, "Force quit" is about the extent of my software knowledge (option+command+esc, for those wondering), so I dreaded writing the post. It was both daunting and not particularly inspiring to me as a writer.
Of course, I could've written this post the way I've written about plenty of other dry topics — by sludging through it, chugging copious amounts of coffee, and listening to Spotify to make it a little more "fun".
However, when I began writing the post, I wasn't impressed with my work. Since I didn't fully grasp the concept, it was surface-level and ambiguous. If a marketer stumbled across it, they wouldn't learn much.
To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists. I even met with one of them via Zoom to further discuss the intricacies of APIs, and recorded the meeting to transcribe later on.
Suddenly, I felt like an investigative reporter. I collected quotes from experts in the field, drafted up a new post that made sense to both myself and the developer support specialists, and published it. I was incredibly proud of the piece because I felt I'd worked as a liaison between the developer world and the marketing world, making the whole concept of APIs a little clearer to my team while ensuring it remained accurate and tactical.
If you're feeling frustrated by a topic you don't feel comfortable writing about, don't hesitate to reach out to experts — even within your own company. Their passion for the subject will fuel your desire to write the piece from a more human angle. Remember, keyword-driven content still leaves plenty of room to angle the piece in a number of interesting directions, as long as the insight you're providing aligns with the intent of the keyword you're targeting.
2. Interview leaders in various industries and tell their stories.
Over the past year, I've spoken to happiness researcher and speaker Shawn Achor on how happiness leads to success, Harvard professor Amy Edmondson on psychological safety in the workplace, and leadership consultant Simon Hazeldine on using performance psychology to get ahead in the workplace, among many others.
These posts, which enabled me to synthesize complex psychological issues and translate them into tactical strategies for marketers, allowed me to exercise my creative muscle. I interviewed experts via email or on the phone, and used their responses to craft meaningful, coherent narratives. Ultimately, I never felt more "in the flow" than I did when writing these posts.
Your industry undoubtedly has leaders that interest you. If you're a marketer in the catering or hospitality industries, consider speaking to top chefs in the area. Alternatively, if you're a marketer for an e-commerce website, try reaching out to e-commerce consultants to get quotes about the future of the industry.
It's not impossible to align your own interests with business impact, even if those interests are outside the scope of traditional marketing. As someone who's personally interested in psychology, for instance, I was able to find the intersection between psychology and workplace performance, which helps our readers grow in their own roles.
Including feedback from experts can also give you a competitive advantage in the SERPs. For instance, we published "HubSpot Marketers Give 6 Tips for Fighting Burnout", on January 20, 2020, and within one month, it already had over 5,000 views. This piece, over time, will likely perform better than a more generic "how to fight burnout" piece without the expert angle.
Ultimately, it's important to consider who you're interested in speaking with and how that expert's experience might align with your audience's interests, and brainstorm ideas from there.
3. Find the human connection.
As marketers, we're often tasked with writing about less-than-thrilling topics, particularly if these topics are part of a keyword-driven strategy. For example, take a quick glimpse at some of the pieces we've seen on our SIR in the past:
These titles are helpful for our readers, but presenting the information in a creative way becomes difficult. I often tell new writers on the team that you can find an interesting human angle to any topic, no matter how boring it may seem, which makes writing about the topic more exciting and offers more ways for readers to connect with the piece.
The easiest way to find the human angle is to consider the reader's point of view when searching a topic on Google. Start by asking yourself, "why would I ever search for this topic?"
Searches don't happen in silos. Nowadays, Google is increasingly trying to continue a "searcher's journey" through People Also Ask boxes, People Also Search For panels, and Related Search links at the bottom of most SERPs. These features enable searchers to rethink their search and find similar, relevant answers to other questions they might have.
Ultimately, anyone searching for one keyword is searching for that keyword as part of a larger marketing and business strategy. As a content creator, it's critical you find the bigger picture element and use these new SERP features to tell more creative, holistic stories around the topic at hand.
For instance, recently I wrote a post on how to embed videos in emails. The body of the post itself, I knew, allowed for little creativity — it was essentially a brief step-by-step guide to embedding video. However, I could still find space for creativity in my introduction, and I knew that meant developing empathy for my reader.
I started by imagining the motivation behind any marketer searching "how to embed video in email". They are likely someone who's struggling to increase CTR or email subscriptions, so I introduced the topic with a brief, big-picture overview on why email is important for a business's bottom line (in case you wanted to know, it’s because 87% of businesses use video in their marketing tactics).
Then, I empathize with the reader, acknowledging that sprucing up your emails isn't always easy, and neither is embedding videos — particularly since major email clients don't support video embeds.
Suddenly, a topic I'd initially found boring became exciting to me because I could sense the urgency and real-world impact that publishing the piece and answering the reader's query would have. In essence, what they’re really asking is "How can I continue creating engaging content for my audience?"
That's a human angle to which I think we can all relate.
4. Use multimedia to freshen up old content.
If you're struggling with a particularly dry topic, you might evoke creativity by adding multimedia elements like podcasts, YouTube videos, images, or graphs — all of which open up new traffic opportunities since you can generate image traffic through the SERPs as well.
These designs can help you stay engaged when writing the piece, and can also help your post rank on Google, since search engines prefer multimedia components such as images or video.
For instance, we embedded a video in "How to Create An Incredibly Well-Written Executive Summary [+ Example]". Readers have the option of reading my post, but alternatively, they can watch the discussion take place on-screen.
Of course, multimedia depends on your budget. We aren't able to add a video to every post we produce. However, there are plenty of simpler forms of multimedia that are free, such as embedded images and graphs.
Additionally, if you're interested in other aspects of marketing besides writing, this is a good chance to expand your professional portfolio and learn a new skill as well.
5. Frame your content from a unique angle that differentiates it from other search results.
It's important to note: not all posts need to agree with what's already on the SERPs for you to rank.
For instance, my colleague Lestraundra wrote "10 Reasons Why You Don't Need a CRM". This article currently ranks on page one for the search query "you don't need a CRM" ... but the article actually explains why you do need a CRM, in a playfully sarcastic way.
We managed to rank well while also giving readers something they weren't expecting. You might consider similar provocative arguments you can make, as the uniqueness (and sometimes controversy) of your writing will enable you to rise up the ranks on the SERPs while providing fresh, interesting content to your audience.
6. Engage with your readers in real life whenever possible.
On one particularly uninspiring day, I set up a 30-minute chat with a customer to learn more about her personal marketing challenges.
As we spoke, I realized how out-of-touch I'd become with some of our readers’ primary struggles. For instance, she was a team of one, which meant while she understood the importance of blogging, she didn't always have time to develop an in-depth strategy since she was juggling content creation for social media, email marketing, and PR for her small business.
When I got back to my desk, I had no problem writing my assigned post about free social media analytics tools, because I understood the real-world importance of this post for that reader's daily life. Ultimately, she didn't have time to research the pros and cons of various tools, and she didn't have a budget for anything fancy. The inspiration and creativity I felt that day derived from my in-person interaction with my reader.
Of course, it's not always possible to set up a call with a customer, but there are plenty of other options for engaging with readers. For instance, you might consider creating a poll for your social media audience, engaging with readers in a Twitter chat, or sending a survey to your readers in an email newsletter to learn more about what they want from your brand.
Conclusion
Ultimately, it can be difficult to stay creative when your department is primarily focused on using technical SEO to achieve major goals. And, of course, you'd never want to entirely forgo SEO for the sake of creativity, since that prevents you from reaching a larger audience and ensuring your content is useful and actionable for your readers.
Nonetheless, if there's anything I've learned over the past two years as a result of our new strategy, it's that analytics and creativity can, indeed, work hand-in-hand. Ideally, with these six tips, you'll be able to inspire some creativity in your daily process. Feel free to comment below with your own thoughts — I'd love to hear them!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
drummcarpentry · 4 years
Text
How to Stay Creative With an SEO-Driven Content Strategy
Posted by Caroline-Forsey
When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know).
The process was extremely creative, iterative, and collaborative. Of course, it was also often a matter of guess-and-check. Plus, brainstorming can be a bit of a selfish process. The ideas I pitched in those meetings, I pitched in part because I wanted to write them and because I was interested in them as a reader. I could only hope our audience would be interested as well.
While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us.
So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. Take a look at the organic growth we've seen as a result of that strategy over the past two years:
How did we do it? To start, the blogging team partnered with the SEO team. The SEO team now delivers a fresh Search Insights Report (what we've come to affectionately call the "SIR") to us every quarter, which are packed with blog topics vetted for search potential. We diligently move down the list, assigning individual blog topics to be written or updated by writers on the team. From the graph above, you can see the almost immediate growth we expereinced as a result of this new strategy. Within two years, we more than doubled the keywords for which we rank on page one.
As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. I was thrilled to see the results of the SIRs and recognized how they helped us reach new audiences and rekindle our organic traffic, but, from a personal perspective, I missed the creativity that came with pitching big-risk ideas and watching them pay off. (Believe it or not, articles like "What Is Semi-Structured Data?" wasn't exactly what I dreamt about publishing when obtaining my English degree.)
However, I've learned over the past year that there are ways to remain creative even within a grander, primarily SEO-driven strategy. Here, let's dive into six tips to ensure you don't have to sacrifice your own creative freedom for the sake of organic growth.
1. Enlist the help of experts to spark creativity while ensuring posts are still keyword-driven.
A few months ago, I tackled the topic of first versus third party APIs. While I am confident in writing about our product line, "Force quit" is about the extent of my software knowledge (option+command+esc, for those wondering), so I dreaded writing the post. It was both daunting and not particularly inspiring to me as a writer.
Of course, I could've written this post the way I've written about plenty of other dry topics — by sludging through it, chugging copious amounts of coffee, and listening to Spotify to make it a little more "fun".
However, when I began writing the post, I wasn't impressed with my work. Since I didn't fully grasp the concept, it was surface-level and ambiguous. If a marketer stumbled across it, they wouldn't learn much.
To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists. I even met with one of them via Zoom to further discuss the intricacies of APIs, and recorded the meeting to transcribe later on.
Suddenly, I felt like an investigative reporter. I collected quotes from experts in the field, drafted up a new post that made sense to both myself and the developer support specialists, and published it. I was incredibly proud of the piece because I felt I'd worked as a liaison between the developer world and the marketing world, making the whole concept of APIs a little clearer to my team while ensuring it remained accurate and tactical.
If you're feeling frustrated by a topic you don't feel comfortable writing about, don't hesitate to reach out to experts — even within your own company. Their passion for the subject will fuel your desire to write the piece from a more human angle. Remember, keyword-driven content still leaves plenty of room to angle the piece in a number of interesting directions, as long as the insight you're providing aligns with the intent of the keyword you're targeting.
2. Interview leaders in various industries and tell their stories.
Over the past year, I've spoken to happiness researcher and speaker Shawn Achor on how happiness leads to success, Harvard professor Amy Edmondson on psychological safety in the workplace, and leadership consultant Simon Hazeldine on using performance psychology to get ahead in the workplace, among many others.
These posts, which enabled me to synthesize complex psychological issues and translate them into tactical strategies for marketers, allowed me to exercise my creative muscle. I interviewed experts via email or on the phone, and used their responses to craft meaningful, coherent narratives. Ultimately, I never felt more "in the flow" than I did when writing these posts.
Your industry undoubtedly has leaders that interest you. If you're a marketer in the catering or hospitality industries, consider speaking to top chefs in the area. Alternatively, if you're a marketer for an e-commerce website, try reaching out to e-commerce consultants to get quotes about the future of the industry.
It's not impossible to align your own interests with business impact, even if those interests are outside the scope of traditional marketing. As someone who's personally interested in psychology, for instance, I was able to find the intersection between psychology and workplace performance, which helps our readers grow in their own roles.
Including feedback from experts can also give you a competitive advantage in the SERPs. For instance, we published "HubSpot Marketers Give 6 Tips for Fighting Burnout", on January 20, 2020, and within one month, it already had over 5,000 views. This piece, over time, will likely perform better than a more generic "how to fight burnout" piece without the expert angle.
Ultimately, it's important to consider who you're interested in speaking with and how that expert's experience might align with your audience's interests, and brainstorm ideas from there.
3. Find the human connection.
As marketers, we're often tasked with writing about less-than-thrilling topics, particularly if these topics are part of a keyword-driven strategy. For example, take a quick glimpse at some of the pieces we've seen on our SIR in the past:
These titles are helpful for our readers, but presenting the information in a creative way becomes difficult. I often tell new writers on the team that you can find an interesting human angle to any topic, no matter how boring it may seem, which makes writing about the topic more exciting and offers more ways for readers to connect with the piece.
The easiest way to find the human angle is to consider the reader's point of view when searching a topic on Google. Start by asking yourself, "why would I ever search for this topic?"
Searches don't happen in silos. Nowadays, Google is increasingly trying to continue a "searcher's journey" through People Also Ask boxes, People Also Search For panels, and Related Search links at the bottom of most SERPs. These features enable searchers to rethink their search and find similar, relevant answers to other questions they might have.
Ultimately, anyone searching for one keyword is searching for that keyword as part of a larger marketing and business strategy. As a content creator, it's critical you find the bigger picture element and use these new SERP features to tell more creative, holistic stories around the topic at hand.
For instance, recently I wrote a post on how to embed videos in emails. The body of the post itself, I knew, allowed for little creativity — it was essentially a brief step-by-step guide to embedding video. However, I could still find space for creativity in my introduction, and I knew that meant developing empathy for my reader.
I started by imagining the motivation behind any marketer searching "how to embed video in email". They are likely someone who's struggling to increase CTR or email subscriptions, so I introduced the topic with a brief, big-picture overview on why email is important for a business's bottom line (in case you wanted to know, it’s because 87% of businesses use video in their marketing tactics).
Then, I empathize with the reader, acknowledging that sprucing up your emails isn't always easy, and neither is embedding videos — particularly since major email clients don't support video embeds.
Suddenly, a topic I'd initially found boring became exciting to me because I could sense the urgency and real-world impact that publishing the piece and answering the reader's query would have. In essence, what they’re really asking is "How can I continue creating engaging content for my audience?"
That's a human angle to which I think we can all relate.
4. Use multimedia to freshen up old content.
If you're struggling with a particularly dry topic, you might evoke creativity by adding multimedia elements like podcasts, YouTube videos, images, or graphs — all of which open up new traffic opportunities since you can generate image traffic through the SERPs as well.
These designs can help you stay engaged when writing the piece, and can also help your post rank on Google, since search engines prefer multimedia components such as images or video.
For instance, we embedded a video in "How to Create An Incredibly Well-Written Executive Summary [+ Example]". Readers have the option of reading my post, but alternatively, they can watch the discussion take place on-screen.
Of course, multimedia depends on your budget. We aren't able to add a video to every post we produce. However, there are plenty of simpler forms of multimedia that are free, such as embedded images and graphs.
Additionally, if you're interested in other aspects of marketing besides writing, this is a good chance to expand your professional portfolio and learn a new skill as well.
5. Frame your content from a unique angle that differentiates it from other search results.
It's important to note: not all posts need to agree with what's already on the SERPs for you to rank.
For instance, my colleague Lestraundra wrote "10 Reasons Why You Don't Need a CRM". This article currently ranks on page one for the search query "you don't need a CRM" ... but the article actually explains why you do need a CRM, in a playfully sarcastic way.
We managed to rank well while also giving readers something they weren't expecting. You might consider similar provocative arguments you can make, as the uniqueness (and sometimes controversy) of your writing will enable you to rise up the ranks on the SERPs while providing fresh, interesting content to your audience.
6. Engage with your readers in real life whenever possible.
On one particularly uninspiring day, I set up a 30-minute chat with a customer to learn more about her personal marketing challenges.
As we spoke, I realized how out-of-touch I'd become with some of our readers’ primary struggles. For instance, she was a team of one, which meant while she understood the importance of blogging, she didn't always have time to develop an in-depth strategy since she was juggling content creation for social media, email marketing, and PR for her small business.
When I got back to my desk, I had no problem writing my assigned post about free social media analytics tools, because I understood the real-world importance of this post for that reader's daily life. Ultimately, she didn't have time to research the pros and cons of various tools, and she didn't have a budget for anything fancy. The inspiration and creativity I felt that day derived from my in-person interaction with my reader.
Of course, it's not always possible to set up a call with a customer, but there are plenty of other options for engaging with readers. For instance, you might consider creating a poll for your social media audience, engaging with readers in a Twitter chat, or sending a survey to your readers in an email newsletter to learn more about what they want from your brand.
Conclusion
Ultimately, it can be difficult to stay creative when your department is primarily focused on using technical SEO to achieve major goals. And, of course, you'd never want to entirely forgo SEO for the sake of creativity, since that prevents you from reaching a larger audience and ensuring your content is useful and actionable for your readers.
Nonetheless, if there's anything I've learned over the past two years as a result of our new strategy, it's that analytics and creativity can, indeed, work hand-in-hand. Ideally, with these six tips, you'll be able to inspire some creativity in your daily process. Feel free to comment below with your own thoughts — I'd love to hear them!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
gamebazu · 4 years
Text
How to Stay Creative With an SEO-Driven Content Strategy
Posted by Caroline-Forsey
When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know).
The process was extremely creative, iterative, and collaborative. Of course, it was also often a matter of guess-and-check. Plus, brainstorming can be a bit of a selfish process. The ideas I pitched in those meetings, I pitched in part because I wanted to write them and because I was interested in them as a reader. I could only hope our audience would be interested as well.
While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us.
So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. Take a look at the organic growth we've seen as a result of that strategy over the past two years:
How did we do it? To start, the blogging team partnered with the SEO team. The SEO team now delivers a fresh Search Insights Report (what we've come to affectionately call the "SIR") to us every quarter, which are packed with blog topics vetted for search potential. We diligently move down the list, assigning individual blog topics to be written or updated by writers on the team. From the graph above, you can see the almost immediate growth we expereinced as a result of this new strategy. Within two years, we more than doubled the keywords for which we rank on page one.
As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. I was thrilled to see the results of the SIRs and recognized how they helped us reach new audiences and rekindle our organic traffic, but, from a personal perspective, I missed the creativity that came with pitching big-risk ideas and watching them pay off. (Believe it or not, articles like "What Is Semi-Structured Data?" wasn't exactly what I dreamt about publishing when obtaining my English degree.)
However, I've learned over the past year that there are ways to remain creative even within a grander, primarily SEO-driven strategy. Here, let's dive into six tips to ensure you don't have to sacrifice your own creative freedom for the sake of organic growth.
1. Enlist the help of experts to spark creativity while ensuring posts are still keyword-driven.
A few months ago, I tackled the topic of first versus third party APIs. While I am confident in writing about our product line, "Force quit" is about the extent of my software knowledge (option+command+esc, for those wondering), so I dreaded writing the post. It was both daunting and not particularly inspiring to me as a writer.
Of course, I could've written this post the way I've written about plenty of other dry topics — by sludging through it, chugging copious amounts of coffee, and listening to Spotify to make it a little more "fun".
However, when I began writing the post, I wasn't impressed with my work. Since I didn't fully grasp the concept, it was surface-level and ambiguous. If a marketer stumbled across it, they wouldn't learn much.
To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists. I even met with one of them via Zoom to further discuss the intricacies of APIs, and recorded the meeting to transcribe later on.
Suddenly, I felt like an investigative reporter. I collected quotes from experts in the field, drafted up a new post that made sense to both myself and the developer support specialists, and published it. I was incredibly proud of the piece because I felt I'd worked as a liaison between the developer world and the marketing world, making the whole concept of APIs a little clearer to my team while ensuring it remained accurate and tactical.
If you're feeling frustrated by a topic you don't feel comfortable writing about, don't hesitate to reach out to experts — even within your own company. Their passion for the subject will fuel your desire to write the piece from a more human angle. Remember, keyword-driven content still leaves plenty of room to angle the piece in a number of interesting directions, as long as the insight you're providing aligns with the intent of the keyword you're targeting.
2. Interview leaders in various industries and tell their stories.
Over the past year, I've spoken to happiness researcher and speaker Shawn Achor on how happiness leads to success, Harvard professor Amy Edmondson on psychological safety in the workplace, and leadership consultant Simon Hazeldine on using performance psychology to get ahead in the workplace, among many others.
These posts, which enabled me to synthesize complex psychological issues and translate them into tactical strategies for marketers, allowed me to exercise my creative muscle. I interviewed experts via email or on the phone, and used their responses to craft meaningful, coherent narratives. Ultimately, I never felt more "in the flow" than I did when writing these posts.
Your industry undoubtedly has leaders that interest you. If you're a marketer in the catering or hospitality industries, consider speaking to top chefs in the area. Alternatively, if you're a marketer for an e-commerce website, try reaching out to e-commerce consultants to get quotes about the future of the industry.
It's not impossible to align your own interests with business impact, even if those interests are outside the scope of traditional marketing. As someone who's personally interested in psychology, for instance, I was able to find the intersection between psychology and workplace performance, which helps our readers grow in their own roles.
Including feedback from experts can also give you a competitive advantage in the SERPs. For instance, we published "HubSpot Marketers Give 6 Tips for Fighting Burnout", on January 20, 2020, and within one month, it already had over 5,000 views. This piece, over time, will likely perform better than a more generic "how to fight burnout" piece without the expert angle.
Ultimately, it's important to consider who you're interested in speaking with and how that expert's experience might align with your audience's interests, and brainstorm ideas from there.
3. Find the human connection.
As marketers, we're often tasked with writing about less-than-thrilling topics, particularly if these topics are part of a keyword-driven strategy. For example, take a quick glimpse at some of the pieces we've seen on our SIR in the past:
These titles are helpful for our readers, but presenting the information in a creative way becomes difficult. I often tell new writers on the team that you can find an interesting human angle to any topic, no matter how boring it may seem, which makes writing about the topic more exciting and offers more ways for readers to connect with the piece.
The easiest way to find the human angle is to consider the reader's point of view when searching a topic on Google. Start by asking yourself, "why would I ever search for this topic?"
Searches don't happen in silos. Nowadays, Google is increasingly trying to continue a "searcher's journey" through People Also Ask boxes, People Also Search For panels, and Related Search links at the bottom of most SERPs. These features enable searchers to rethink their search and find similar, relevant answers to other questions they might have.
Ultimately, anyone searching for one keyword is searching for that keyword as part of a larger marketing and business strategy. As a content creator, it's critical you find the bigger picture element and use these new SERP features to tell more creative, holistic stories around the topic at hand.
For instance, recently I wrote a post on how to embed videos in emails. The body of the post itself, I knew, allowed for little creativity — it was essentially a brief step-by-step guide to embedding video. However, I could still find space for creativity in my introduction, and I knew that meant developing empathy for my reader.
I started by imagining the motivation behind any marketer searching "how to embed video in email". They are likely someone who's struggling to increase CTR or email subscriptions, so I introduced the topic with a brief, big-picture overview on why email is important for a business's bottom line (in case you wanted to know, it’s because 87% of businesses use video in their marketing tactics).
Then, I empathize with the reader, acknowledging that sprucing up your emails isn't always easy, and neither is embedding videos — particularly since major email clients don't support video embeds.
Suddenly, a topic I'd initially found boring became exciting to me because I could sense the urgency and real-world impact that publishing the piece and answering the reader's query would have. In essence, what they’re really asking is "How can I continue creating engaging content for my audience?"
That's a human angle to which I think we can all relate.
4. Use multimedia to freshen up old content.
If you're struggling with a particularly dry topic, you might evoke creativity by adding multimedia elements like podcasts, YouTube videos, images, or graphs — all of which open up new traffic opportunities since you can generate image traffic through the SERPs as well.
These designs can help you stay engaged when writing the piece, and can also help your post rank on Google, since search engines prefer multimedia components such as images or video.
For instance, we embedded a video in "How to Create An Incredibly Well-Written Executive Summary [+ Example]". Readers have the option of reading my post, but alternatively, they can watch the discussion take place on-screen.
Of course, multimedia depends on your budget. We aren't able to add a video to every post we produce. However, there are plenty of simpler forms of multimedia that are free, such as embedded images and graphs.
Additionally, if you're interested in other aspects of marketing besides writing, this is a good chance to expand your professional portfolio and learn a new skill as well.
5. Frame your content from a unique angle that differentiates it from other search results.
It's important to note: not all posts need to agree with what's already on the SERPs for you to rank.
For instance, my colleague Lestraundra wrote "10 Reasons Why You Don't Need a CRM". This article currently ranks on page one for the search query "you don't need a CRM" ... but the article actually explains why you do need a CRM, in a playfully sarcastic way.
We managed to rank well while also giving readers something they weren't expecting. You might consider similar provocative arguments you can make, as the uniqueness (and sometimes controversy) of your writing will enable you to rise up the ranks on the SERPs while providing fresh, interesting content to your audience.
6. Engage with your readers in real life whenever possible.
On one particularly uninspiring day, I set up a 30-minute chat with a customer to learn more about her personal marketing challenges.
As we spoke, I realized how out-of-touch I'd become with some of our readers’ primary struggles. For instance, she was a team of one, which meant while she understood the importance of blogging, she didn't always have time to develop an in-depth strategy since she was juggling content creation for social media, email marketing, and PR for her small business.
When I got back to my desk, I had no problem writing my assigned post about free social media analytics tools, because I understood the real-world importance of this post for that reader's daily life. Ultimately, she didn't have time to research the pros and cons of various tools, and she didn't have a budget for anything fancy. The inspiration and creativity I felt that day derived from my in-person interaction with my reader.
Of course, it's not always possible to set up a call with a customer, but there are plenty of other options for engaging with readers. For instance, you might consider creating a poll for your social media audience, engaging with readers in a Twitter chat, or sending a survey to your readers in an email newsletter to learn more about what they want from your brand.
Conclusion
Ultimately, it can be difficult to stay creative when your department is primarily focused on using technical SEO to achieve major goals. And, of course, you'd never want to entirely forgo SEO for the sake of creativity, since that prevents you from reaching a larger audience and ensuring your content is useful and actionable for your readers.
Nonetheless, if there's anything I've learned over the past two years as a result of our new strategy, it's that analytics and creativity can, indeed, work hand-in-hand. Ideally, with these six tips, you'll be able to inspire some creativity in your daily process. Feel free to comment below with your own thoughts — I'd love to hear them!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
kjt-lawyers · 4 years
Text
How to Stay Creative With an SEO-Driven Content Strategy
Posted by Caroline-Forsey
When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know).
The process was extremely creative, iterative, and collaborative. Of course, it was also often a matter of guess-and-check. Plus, brainstorming can be a bit of a selfish process. The ideas I pitched in those meetings, I pitched in part because I wanted to write them and because I was interested in them as a reader. I could only hope our audience would be interested as well.
While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us.
So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. Take a look at the organic growth we've seen as a result of that strategy over the past two years:
How did we do it? To start, the blogging team partnered with the SEO team. The SEO team now delivers a fresh Search Insights Report (what we've come to affectionately call the "SIR") to us every quarter, which are packed with blog topics vetted for search potential. We diligently move down the list, assigning individual blog topics to be written or updated by writers on the team. From the graph above, you can see the almost immediate growth we expereinced as a result of this new strategy. Within two years, we more than doubled the keywords for which we rank on page one.
As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. I was thrilled to see the results of the SIRs and recognized how they helped us reach new audiences and rekindle our organic traffic, but, from a personal perspective, I missed the creativity that came with pitching big-risk ideas and watching them pay off. (Believe it or not, articles like "What Is Semi-Structured Data?" wasn't exactly what I dreamt about publishing when obtaining my English degree.)
However, I've learned over the past year that there are ways to remain creative even within a grander, primarily SEO-driven strategy. Here, let's dive into six tips to ensure you don't have to sacrifice your own creative freedom for the sake of organic growth.
1. Enlist the help of experts to spark creativity while ensuring posts are still keyword-driven.
A few months ago, I tackled the topic of first versus third party APIs. While I am confident in writing about our product line, "Force quit" is about the extent of my software knowledge (option+command+esc, for those wondering), so I dreaded writing the post. It was both daunting and not particularly inspiring to me as a writer.
Of course, I could've written this post the way I've written about plenty of other dry topics — by sludging through it, chugging copious amounts of coffee, and listening to Spotify to make it a little more "fun".
However, when I began writing the post, I wasn't impressed with my work. Since I didn't fully grasp the concept, it was surface-level and ambiguous. If a marketer stumbled across it, they wouldn't learn much.
To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists. I even met with one of them via Zoom to further discuss the intricacies of APIs, and recorded the meeting to transcribe later on.
Suddenly, I felt like an investigative reporter. I collected quotes from experts in the field, drafted up a new post that made sense to both myself and the developer support specialists, and published it. I was incredibly proud of the piece because I felt I'd worked as a liaison between the developer world and the marketing world, making the whole concept of APIs a little clearer to my team while ensuring it remained accurate and tactical.
If you're feeling frustrated by a topic you don't feel comfortable writing about, don't hesitate to reach out to experts — even within your own company. Their passion for the subject will fuel your desire to write the piece from a more human angle. Remember, keyword-driven content still leaves plenty of room to angle the piece in a number of interesting directions, as long as the insight you're providing aligns with the intent of the keyword you're targeting.
2. Interview leaders in various industries and tell their stories.
Over the past year, I've spoken to happiness researcher and speaker Shawn Achor on how happiness leads to success, Harvard professor Amy Edmondson on psychological safety in the workplace, and leadership consultant Simon Hazeldine on using performance psychology to get ahead in the workplace, among many others.
These posts, which enabled me to synthesize complex psychological issues and translate them into tactical strategies for marketers, allowed me to exercise my creative muscle. I interviewed experts via email or on the phone, and used their responses to craft meaningful, coherent narratives. Ultimately, I never felt more "in the flow" than I did when writing these posts.
Your industry undoubtedly has leaders that interest you. If you're a marketer in the catering or hospitality industries, consider speaking to top chefs in the area. Alternatively, if you're a marketer for an e-commerce website, try reaching out to e-commerce consultants to get quotes about the future of the industry.
It's not impossible to align your own interests with business impact, even if those interests are outside the scope of traditional marketing. As someone who's personally interested in psychology, for instance, I was able to find the intersection between psychology and workplace performance, which helps our readers grow in their own roles.
Including feedback from experts can also give you a competitive advantage in the SERPs. For instance, we published "HubSpot Marketers Give 6 Tips for Fighting Burnout", on January 20, 2020, and within one month, it already had over 5,000 views. This piece, over time, will likely perform better than a more generic "how to fight burnout" piece without the expert angle.
Ultimately, it's important to consider who you're interested in speaking with and how that expert's experience might align with your audience's interests, and brainstorm ideas from there.
3. Find the human connection.
As marketers, we're often tasked with writing about less-than-thrilling topics, particularly if these topics are part of a keyword-driven strategy. For example, take a quick glimpse at some of the pieces we've seen on our SIR in the past:
These titles are helpful for our readers, but presenting the information in a creative way becomes difficult. I often tell new writers on the team that you can find an interesting human angle to any topic, no matter how boring it may seem, which makes writing about the topic more exciting and offers more ways for readers to connect with the piece.
The easiest way to find the human angle is to consider the reader's point of view when searching a topic on Google. Start by asking yourself, "why would I ever search for this topic?"
Searches don't happen in silos. Nowadays, Google is increasingly trying to continue a "searcher's journey" through People Also Ask boxes, People Also Search For panels, and Related Search links at the bottom of most SERPs. These features enable searchers to rethink their search and find similar, relevant answers to other questions they might have.
Ultimately, anyone searching for one keyword is searching for that keyword as part of a larger marketing and business strategy. As a content creator, it's critical you find the bigger picture element and use these new SERP features to tell more creative, holistic stories around the topic at hand.
For instance, recently I wrote a post on how to embed videos in emails. The body of the post itself, I knew, allowed for little creativity — it was essentially a brief step-by-step guide to embedding video. However, I could still find space for creativity in my introduction, and I knew that meant developing empathy for my reader.
I started by imagining the motivation behind any marketer searching "how to embed video in email". They are likely someone who's struggling to increase CTR or email subscriptions, so I introduced the topic with a brief, big-picture overview on why email is important for a business's bottom line (in case you wanted to know, it’s because 87% of businesses use video in their marketing tactics).
Then, I empathize with the reader, acknowledging that sprucing up your emails isn't always easy, and neither is embedding videos — particularly since major email clients don't support video embeds.
Suddenly, a topic I'd initially found boring became exciting to me because I could sense the urgency and real-world impact that publishing the piece and answering the reader's query would have. In essence, what they’re really asking is "How can I continue creating engaging content for my audience?"
That's a human angle to which I think we can all relate.
4. Use multimedia to freshen up old content.
If you're struggling with a particularly dry topic, you might evoke creativity by adding multimedia elements like podcasts, YouTube videos, images, or graphs — all of which open up new traffic opportunities since you can generate image traffic through the SERPs as well.
These designs can help you stay engaged when writing the piece, and can also help your post rank on Google, since search engines prefer multimedia components such as images or video.
For instance, we embedded a video in "How to Create An Incredibly Well-Written Executive Summary [+ Example]". Readers have the option of reading my post, but alternatively, they can watch the discussion take place on-screen.
Of course, multimedia depends on your budget. We aren't able to add a video to every post we produce. However, there are plenty of simpler forms of multimedia that are free, such as embedded images and graphs.
Additionally, if you're interested in other aspects of marketing besides writing, this is a good chance to expand your professional portfolio and learn a new skill as well.
5. Frame your content from a unique angle that differentiates it from other search results.
It's important to note: not all posts need to agree with what's already on the SERPs for you to rank.
For instance, my colleague Lestraundra wrote "10 Reasons Why You Don't Need a CRM". This article currently ranks on page one for the search query "you don't need a CRM" ... but the article actually explains why you do need a CRM, in a playfully sarcastic way.
We managed to rank well while also giving readers something they weren't expecting. You might consider similar provocative arguments you can make, as the uniqueness (and sometimes controversy) of your writing will enable you to rise up the ranks on the SERPs while providing fresh, interesting content to your audience.
6. Engage with your readers in real life whenever possible.
On one particularly uninspiring day, I set up a 30-minute chat with a customer to learn more about her personal marketing challenges.
As we spoke, I realized how out-of-touch I'd become with some of our readers’ primary struggles. For instance, she was a team of one, which meant while she understood the importance of blogging, she didn't always have time to develop an in-depth strategy since she was juggling content creation for social media, email marketing, and PR for her small business.
When I got back to my desk, I had no problem writing my assigned post about free social media analytics tools, because I understood the real-world importance of this post for that reader's daily life. Ultimately, she didn't have time to research the pros and cons of various tools, and she didn't have a budget for anything fancy. The inspiration and creativity I felt that day derived from my in-person interaction with my reader.
Of course, it's not always possible to set up a call with a customer, but there are plenty of other options for engaging with readers. For instance, you might consider creating a poll for your social media audience, engaging with readers in a Twitter chat, or sending a survey to your readers in an email newsletter to learn more about what they want from your brand.
Conclusion
Ultimately, it can be difficult to stay creative when your department is primarily focused on using technical SEO to achieve major goals. And, of course, you'd never want to entirely forgo SEO for the sake of creativity, since that prevents you from reaching a larger audience and ensuring your content is useful and actionable for your readers.
Nonetheless, if there's anything I've learned over the past two years as a result of our new strategy, it's that analytics and creativity can, indeed, work hand-in-hand. Ideally, with these six tips, you'll be able to inspire some creativity in your daily process. Feel free to comment below with your own thoughts — I'd love to hear them!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
paulineberry · 4 years
Text
How to Stay Creative With an SEO-Driven Content Strategy
Posted by Caroline-Forsey
When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know).
The process was extremely creative, iterative, and collaborative. Of course, it was also often a matter of guess-and-check. Plus, brainstorming can be a bit of a selfish process. The ideas I pitched in those meetings, I pitched in part because I wanted to write them and because I was interested in them as a reader. I could only hope our audience would be interested as well.
While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us.
So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. Take a look at the organic growth we've seen as a result of that strategy over the past two years:
How did we do it? To start, the blogging team partnered with the SEO team. The SEO team now delivers a fresh Search Insights Report (what we've come to affectionately call the "SIR") to us every quarter, which are packed with blog topics vetted for search potential. We diligently move down the list, assigning individual blog topics to be written or updated by writers on the team. From the graph above, you can see the almost immediate growth we expereinced as a result of this new strategy. Within two years, we more than doubled the keywords for which we rank on page one.
As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. I was thrilled to see the results of the SIRs and recognized how they helped us reach new audiences and rekindle our organic traffic, but, from a personal perspective, I missed the creativity that came with pitching big-risk ideas and watching them pay off. (Believe it or not, articles like "What Is Semi-Structured Data?" wasn't exactly what I dreamt about publishing when obtaining my English degree.)
However, I've learned over the past year that there are ways to remain creative even within a grander, primarily SEO-driven strategy. Here, let's dive into six tips to ensure you don't have to sacrifice your own creative freedom for the sake of organic growth.
1. Enlist the help of experts to spark creativity while ensuring posts are still keyword-driven.
A few months ago, I tackled the topic of first versus third party APIs. While I am confident in writing about our product line, "Force quit" is about the extent of my software knowledge (option+command+esc, for those wondering), so I dreaded writing the post. It was both daunting and not particularly inspiring to me as a writer.
Of course, I could've written this post the way I've written about plenty of other dry topics — by sludging through it, chugging copious amounts of coffee, and listening to Spotify to make it a little more "fun".
However, when I began writing the post, I wasn't impressed with my work. Since I didn't fully grasp the concept, it was surface-level and ambiguous. If a marketer stumbled across it, they wouldn't learn much.
To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists. I even met with one of them via Zoom to further discuss the intricacies of APIs, and recorded the meeting to transcribe later on.
Suddenly, I felt like an investigative reporter. I collected quotes from experts in the field, drafted up a new post that made sense to both myself and the developer support specialists, and published it. I was incredibly proud of the piece because I felt I'd worked as a liaison between the developer world and the marketing world, making the whole concept of APIs a little clearer to my team while ensuring it remained accurate and tactical.
If you're feeling frustrated by a topic you don't feel comfortable writing about, don't hesitate to reach out to experts — even within your own company. Their passion for the subject will fuel your desire to write the piece from a more human angle. Remember, keyword-driven content still leaves plenty of room to angle the piece in a number of interesting directions, as long as the insight you're providing aligns with the intent of the keyword you're targeting.
2. Interview leaders in various industries and tell their stories.
Over the past year, I've spoken to happiness researcher and speaker Shawn Achor on how happiness leads to success, Harvard professor Amy Edmondson on psychological safety in the workplace, and leadership consultant Simon Hazeldine on using performance psychology to get ahead in the workplace, among many others.
These posts, which enabled me to synthesize complex psychological issues and translate them into tactical strategies for marketers, allowed me to exercise my creative muscle. I interviewed experts via email or on the phone, and used their responses to craft meaningful, coherent narratives. Ultimately, I never felt more "in the flow" than I did when writing these posts.
Your industry undoubtedly has leaders that interest you. If you're a marketer in the catering or hospitality industries, consider speaking to top chefs in the area. Alternatively, if you're a marketer for an e-commerce website, try reaching out to e-commerce consultants to get quotes about the future of the industry.
It's not impossible to align your own interests with business impact, even if those interests are outside the scope of traditional marketing. As someone who's personally interested in psychology, for instance, I was able to find the intersection between psychology and workplace performance, which helps our readers grow in their own roles.
Including feedback from experts can also give you a competitive advantage in the SERPs. For instance, we published "HubSpot Marketers Give 6 Tips for Fighting Burnout", on January 20, 2020, and within one month, it already had over 5,000 views. This piece, over time, will likely perform better than a more generic "how to fight burnout" piece without the expert angle.
Ultimately, it's important to consider who you're interested in speaking with and how that expert's experience might align with your audience's interests, and brainstorm ideas from there.
3. Find the human connection.
As marketers, we're often tasked with writing about less-than-thrilling topics, particularly if these topics are part of a keyword-driven strategy. For example, take a quick glimpse at some of the pieces we've seen on our SIR in the past:
These titles are helpful for our readers, but presenting the information in a creative way becomes difficult. I often tell new writers on the team that you can find an interesting human angle to any topic, no matter how boring it may seem, which makes writing about the topic more exciting and offers more ways for readers to connect with the piece.
The easiest way to find the human angle is to consider the reader's point of view when searching a topic on Google. Start by asking yourself, "why would I ever search for this topic?"
Searches don't happen in silos. Nowadays, Google is increasingly trying to continue a "searcher's journey" through People Also Ask boxes, People Also Search For panels, and Related Search links at the bottom of most SERPs. These features enable searchers to rethink their search and find similar, relevant answers to other questions they might have.
Ultimately, anyone searching for one keyword is searching for that keyword as part of a larger marketing and business strategy. As a content creator, it's critical you find the bigger picture element and use these new SERP features to tell more creative, holistic stories around the topic at hand.
For instance, recently I wrote a post on how to embed videos in emails. The body of the post itself, I knew, allowed for little creativity — it was essentially a brief step-by-step guide to embedding video. However, I could still find space for creativity in my introduction, and I knew that meant developing empathy for my reader.
I started by imagining the motivation behind any marketer searching "how to embed video in email". They are likely someone who's struggling to increase CTR or email subscriptions, so I introduced the topic with a brief, big-picture overview on why email is important for a business's bottom line (in case you wanted to know, it’s because 87% of businesses use video in their marketing tactics).
Then, I empathize with the reader, acknowledging that sprucing up your emails isn't always easy, and neither is embedding videos — particularly since major email clients don't support video embeds.
Suddenly, a topic I'd initially found boring became exciting to me because I could sense the urgency and real-world impact that publishing the piece and answering the reader's query would have. In essence, what they’re really asking is "How can I continue creating engaging content for my audience?"
That's a human angle to which I think we can all relate.
4. Use multimedia to freshen up old content.
If you're struggling with a particularly dry topic, you might evoke creativity by adding multimedia elements like podcasts, YouTube videos, images, or graphs — all of which open up new traffic opportunities since you can generate image traffic through the SERPs as well.
These designs can help you stay engaged when writing the piece, and can also help your post rank on Google, since search engines prefer multimedia components such as images or video.
For instance, we embedded a video in "How to Create An Incredibly Well-Written Executive Summary [+ Example]". Readers have the option of reading my post, but alternatively, they can watch the discussion take place on-screen.
Of course, multimedia depends on your budget. We aren't able to add a video to every post we produce. However, there are plenty of simpler forms of multimedia that are free, such as embedded images and graphs.
Additionally, if you're interested in other aspects of marketing besides writing, this is a good chance to expand your professional portfolio and learn a new skill as well.
5. Frame your content from a unique angle that differentiates it from other search results.
It's important to note: not all posts need to agree with what's already on the SERPs for you to rank.
For instance, my colleague Lestraundra wrote "10 Reasons Why You Don't Need a CRM". This article currently ranks on page one for the search query "you don't need a CRM" ... but the article actually explains why you do need a CRM, in a playfully sarcastic way.
We managed to rank well while also giving readers something they weren't expecting. You might consider similar provocative arguments you can make, as the uniqueness (and sometimes controversy) of your writing will enable you to rise up the ranks on the SERPs while providing fresh, interesting content to your audience.
6. Engage with your readers in real life whenever possible.
On one particularly uninspiring day, I set up a 30-minute chat with a customer to learn more about her personal marketing challenges.
As we spoke, I realized how out-of-touch I'd become with some of our readers’ primary struggles. For instance, she was a team of one, which meant while she understood the importance of blogging, she didn't always have time to develop an in-depth strategy since she was juggling content creation for social media, email marketing, and PR for her small business.
When I got back to my desk, I had no problem writing my assigned post about free social media analytics tools, because I understood the real-world importance of this post for that reader's daily life. Ultimately, she didn't have time to research the pros and cons of various tools, and she didn't have a budget for anything fancy. The inspiration and creativity I felt that day derived from my in-person interaction with my reader.
Of course, it's not always possible to set up a call with a customer, but there are plenty of other options for engaging with readers. For instance, you might consider creating a poll for your social media audience, engaging with readers in a Twitter chat, or sending a survey to your readers in an email newsletter to learn more about what they want from your brand.
Conclusion
Ultimately, it can be difficult to stay creative when your department is primarily focused on using technical SEO to achieve major goals. And, of course, you'd never want to entirely forgo SEO for the sake of creativity, since that prevents you from reaching a larger audience and ensuring your content is useful and actionable for your readers.
Nonetheless, if there's anything I've learned over the past two years as a result of our new strategy, it's that analytics and creativity can, indeed, work hand-in-hand. Ideally, with these six tips, you'll be able to inspire some creativity in your daily process. Feel free to comment below with your own thoughts — I'd love to hear them!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
How to Stay Creative With an SEO-Driven Content Strategy
Posted by Caroline-Forsey
When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know).
The process was extremely creative, iterative, and collaborative. Of course, it was also often a matter of guess-and-check. Plus, brainstorming can be a bit of a selfish process. The ideas I pitched in those meetings, I pitched in part because I wanted to write them and because I was interested in them as a reader. I could only hope our audience would be interested as well.
While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us.
So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. Take a look at the organic growth we've seen as a result of that strategy over the past two years:
How did we do it? To start, the blogging team partnered with the SEO team. The SEO team now delivers a fresh Search Insights Report (what we've come to affectionately call the "SIR") to us every quarter, which are packed with blog topics vetted for search potential. We diligently move down the list, assigning individual blog topics to be written or updated by writers on the team. From the graph above, you can see the almost immediate growth we expereinced as a result of this new strategy. Within two years, we more than doubled the keywords for which we rank on page one.
As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. I was thrilled to see the results of the SIRs and recognized how they helped us reach new audiences and rekindle our organic traffic, but, from a personal perspective, I missed the creativity that came with pitching big-risk ideas and watching them pay off. (Believe it or not, articles like "What Is Semi-Structured Data?" wasn't exactly what I dreamt about publishing when obtaining my English degree.)
However, I've learned over the past year that there are ways to remain creative even within a grander, primarily SEO-driven strategy. Here, let's dive into six tips to ensure you don't have to sacrifice your own creative freedom for the sake of organic growth.
1. Enlist the help of experts to spark creativity while ensuring posts are still keyword-driven.
A few months ago, I tackled the topic of first versus third party APIs. While I am confident in writing about our product line, "Force quit" is about the extent of my software knowledge (option+command+esc, for those wondering), so I dreaded writing the post. It was both daunting and not particularly inspiring to me as a writer.
Of course, I could've written this post the way I've written about plenty of other dry topics — by sludging through it, chugging copious amounts of coffee, and listening to Spotify to make it a little more "fun".
However, when I began writing the post, I wasn't impressed with my work. Since I didn't fully grasp the concept, it was surface-level and ambiguous. If a marketer stumbled across it, they wouldn't learn much.
To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists. I even met with one of them via Zoom to further discuss the intricacies of APIs, and recorded the meeting to transcribe later on.
Suddenly, I felt like an investigative reporter. I collected quotes from experts in the field, drafted up a new post that made sense to both myself and the developer support specialists, and published it. I was incredibly proud of the piece because I felt I'd worked as a liaison between the developer world and the marketing world, making the whole concept of APIs a little clearer to my team while ensuring it remained accurate and tactical.
If you're feeling frustrated by a topic you don't feel comfortable writing about, don't hesitate to reach out to experts — even within your own company. Their passion for the subject will fuel your desire to write the piece from a more human angle. Remember, keyword-driven content still leaves plenty of room to angle the piece in a number of interesting directions, as long as the insight you're providing aligns with the intent of the keyword you're targeting.
2. Interview leaders in various industries and tell their stories.
Over the past year, I've spoken to happiness researcher and speaker Shawn Achor on how happiness leads to success, Harvard professor Amy Edmondson on psychological safety in the workplace, and leadership consultant Simon Hazeldine on using performance psychology to get ahead in the workplace, among many others.
These posts, which enabled me to synthesize complex psychological issues and translate them into tactical strategies for marketers, allowed me to exercise my creative muscle. I interviewed experts via email or on the phone, and used their responses to craft meaningful, coherent narratives. Ultimately, I never felt more "in the flow" than I did when writing these posts.
Your industry undoubtedly has leaders that interest you. If you're a marketer in the catering or hospitality industries, consider speaking to top chefs in the area. Alternatively, if you're a marketer for an e-commerce website, try reaching out to e-commerce consultants to get quotes about the future of the industry.
It's not impossible to align your own interests with business impact, even if those interests are outside the scope of traditional marketing. As someone who's personally interested in psychology, for instance, I was able to find the intersection between psychology and workplace performance, which helps our readers grow in their own roles.
Including feedback from experts can also give you a competitive advantage in the SERPs. For instance, we published "HubSpot Marketers Give 6 Tips for Fighting Burnout", on January 20, 2020, and within one month, it already had over 5,000 views. This piece, over time, will likely perform better than a more generic "how to fight burnout" piece without the expert angle.
Ultimately, it's important to consider who you're interested in speaking with and how that expert's experience might align with your audience's interests, and brainstorm ideas from there.
3. Find the human connection.
As marketers, we're often tasked with writing about less-than-thrilling topics, particularly if these topics are part of a keyword-driven strategy. For example, take a quick glimpse at some of the pieces we've seen on our SIR in the past:
These titles are helpful for our readers, but presenting the information in a creative way becomes difficult. I often tell new writers on the team that you can find an interesting human angle to any topic, no matter how boring it may seem, which makes writing about the topic more exciting and offers more ways for readers to connect with the piece.
The easiest way to find the human angle is to consider the reader's point of view when searching a topic on Google. Start by asking yourself, "why would I ever search for this topic?"
Searches don't happen in silos. Nowadays, Google is increasingly trying to continue a "searcher's journey" through People Also Ask boxes, People Also Search For panels, and Related Search links at the bottom of most SERPs. These features enable searchers to rethink their search and find similar, relevant answers to other questions they might have.
Ultimately, anyone searching for one keyword is searching for that keyword as part of a larger marketing and business strategy. As a content creator, it's critical you find the bigger picture element and use these new SERP features to tell more creative, holistic stories around the topic at hand.
For instance, recently I wrote a post on how to embed videos in emails. The body of the post itself, I knew, allowed for little creativity — it was essentially a brief step-by-step guide to embedding video. However, I could still find space for creativity in my introduction, and I knew that meant developing empathy for my reader.
I started by imagining the motivation behind any marketer searching "how to embed video in email". They are likely someone who's struggling to increase CTR or email subscriptions, so I introduced the topic with a brief, big-picture overview on why email is important for a business's bottom line (in case you wanted to know, it’s because 87% of businesses use video in their marketing tactics).
Then, I empathize with the reader, acknowledging that sprucing up your emails isn't always easy, and neither is embedding videos — particularly since major email clients don't support video embeds.
Suddenly, a topic I'd initially found boring became exciting to me because I could sense the urgency and real-world impact that publishing the piece and answering the reader's query would have. In essence, what they’re really asking is "How can I continue creating engaging content for my audience?"
That's a human angle to which I think we can all relate.
4. Use multimedia to freshen up old content.
If you're struggling with a particularly dry topic, you might evoke creativity by adding multimedia elements like podcasts, YouTube videos, images, or graphs — all of which open up new traffic opportunities since you can generate image traffic through the SERPs as well.
These designs can help you stay engaged when writing the piece, and can also help your post rank on Google, since search engines prefer multimedia components such as images or video.
For instance, we embedded a video in "How to Create An Incredibly Well-Written Executive Summary [+ Example]". Readers have the option of reading my post, but alternatively, they can watch the discussion take place on-screen.
Of course, multimedia depends on your budget. We aren't able to add a video to every post we produce. However, there are plenty of simpler forms of multimedia that are free, such as embedded images and graphs.
Additionally, if you're interested in other aspects of marketing besides writing, this is a good chance to expand your professional portfolio and learn a new skill as well.
5. Frame your content from a unique angle that differentiates it from other search results.
It's important to note: not all posts need to agree with what's already on the SERPs for you to rank.
For instance, my colleague Lestraundra wrote "10 Reasons Why You Don't Need a CRM". This article currently ranks on page one for the search query "you don't need a CRM" ... but the article actually explains why you do need a CRM, in a playfully sarcastic way.
We managed to rank well while also giving readers something they weren't expecting. You might consider similar provocative arguments you can make, as the uniqueness (and sometimes controversy) of your writing will enable you to rise up the ranks on the SERPs while providing fresh, interesting content to your audience.
6. Engage with your readers in real life whenever possible.
On one particularly uninspiring day, I set up a 30-minute chat with a customer to learn more about her personal marketing challenges.
As we spoke, I realized how out-of-touch I'd become with some of our readers’ primary struggles. For instance, she was a team of one, which meant while she understood the importance of blogging, she didn't always have time to develop an in-depth strategy since she was juggling content creation for social media, email marketing, and PR for her small business.
When I got back to my desk, I had no problem writing my assigned post about free social media analytics tools, because I understood the real-world importance of this post for that reader's daily life. Ultimately, she didn't have time to research the pros and cons of various tools, and she didn't have a budget for anything fancy. The inspiration and creativity I felt that day derived from my in-person interaction with my reader.
Of course, it's not always possible to set up a call with a customer, but there are plenty of other options for engaging with readers. For instance, you might consider creating a poll for your social media audience, engaging with readers in a Twitter chat, or sending a survey to your readers in an email newsletter to learn more about what they want from your brand.
Conclusion
Ultimately, it can be difficult to stay creative when your department is primarily focused on using technical SEO to achieve major goals. And, of course, you'd never want to entirely forgo SEO for the sake of creativity, since that prevents you from reaching a larger audience and ensuring your content is useful and actionable for your readers.
Nonetheless, if there's anything I've learned over the past two years as a result of our new strategy, it's that analytics and creativity can, indeed, work hand-in-hand. Ideally, with these six tips, you'll be able to inspire some creativity in your daily process. Feel free to comment below with your own thoughts — I'd love to hear them!
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