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hazzzzzzman · 7 months

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` Is blogging still relevant in today's age of TikTok and Instagram? ' Let's talk about it

Let's start by understanding what is exactly `blogging'.

'blogging' refers to when users create blog posts which are then published on a website (Indeed editorial team 2023). The blogs are usually long in terms of content and are focused on a specific topic. Blogs can be used for personal interest or professionally that highlight niche or specific topics whether in the form of articles or media that are posted for the community to read.

Let's discuss how blog is used why it is popular and how does it fare at different times. Firstly blog content is often updated which means its information is always up to date. Secondly, Blogs encourage engagement amongst communities who have a common interest in specific topics being said blogs allow more conversations and interaction than a typical website does (Duermyer 2022). This implies that communication can be maintained with the audience. Blogging helps to accelerate audiences when they are interested in such topics. Since blogging is all about long-form content it is known that blog content can be beneficial for marketing purposes and is well-known for enhancing or increasing search engine optimization (SEO) ( Blogger 2021). Finally, blogging is crucial when it comes to marketing and SEO as mentioned, examples are how blogs help create brand visibility. Another benefit would be how blogs can help grow brand awareness and build loyal and trust as the ability to discuss matters such as information, feedback, and advice is provided ( Hines 2022).

TikTok? Instagram?

Instagram launched in 2010 and has been reported to have gained around 3 million users in just 4 and half months after its launch. It was initially available to Apple users but in 2012 it was released for Android OS and thus gained 50 million users within the month of that release (Big 3 Media 2021). As time goes by Instagram offers appealing marketing tools as well as monetization such as sponsored posts and advertising which makes it an attractive social media platform.

Instagram or any other similar social media is easier to start than blogging as it requires a short-content form, provides excellent networking features, and tends to move faster than blogging. Throughout the year Instagram has been finding methods that are comparable to its competitors such as Snapchat or TikTok to sustain its core users in terms of retaining short-span attention and better communication forms (Big 3 Media 2021).

TikTok on the other hand is a uniquely different platform and is very opposite of how blogging works. TikTok is in a short-form video format with users who can add sounds and make videos of various contents that adhere to the restrictions and rules.

What is the history of TikTok and who uses it?

TikTok Was created by a Chinese company called Bytedance in 2016 and is named Douyin in China but is known as TikTok in other countries.

TikTok is focused on providing micro-entertainment and distractions for the market. The application also applies an algorithm in terms of whether users like that video thus making it appear more frequently in their 'for you' page. Educational and business-oriented content is also emerging and popular in the use of TikTok besides entertainment ( Daniel 2022).

Statistics!!!

TikTok had more than 3 billion downloads and more than 1 billion monthly users as of January 2022.

The most downloaded app internationally in 2020 and 2021 was TikTok.

TikTok users are mostly between the ages of 16 and 24 (60%)

The average age of TikTok's global viewership is under 34.

With users in more than 150 countries, the TikTok app is accessible worldwide.

On average, users of the TikTok app spend 52 minutes per day using it.

CONCLUSIONS?

Now is blogging dead and is no longer relevant with the appearing social media of right now especially popular ones like Instagram?

The answer is a definite

In a nutshell, blogging is still relevant throughout the year until now. Report shows that blogs are on of many forms of content used within content strategy (Singla 2023). In fact it is the second most used form of primary content with videos being the first. Blogging platforms begin to evolve and move forward just as other social media platform to keep up with their competitors social platforms. Blogs will be everlasting in the unforeseen future as the format really emphasized on engagement and retention. According to Singla, statistics on blogs percentage usage shows out of estimated 1.7 billion websites out in the world, roughly 600 millions are in the shape of blogs. Thus we can say Blogs are still relevant even in this age where other social media platforms are popular.

My personal take

I think that blogs is uniquely different compare to other formats of content of social media. The idea of discussing a specific or niche topic in the form of long-content really brings out the passion or interest in communities or users. As the possibility to share or discuss information among selves brings out even more connectivity and networking for the audiences of blogs. Blogs are sure to last a while and continue to be effective in terms of gaining insights, information or marketing purposes.

LIST OF REFERENCES

Big 3 Media, 2021, A brief history of Instagram and its rise to popularity, Big 3 Media, viewed 30 September 2023, <https://www.big3.sg/blog/a-brief-history-of-instagram-and-its-rise-to-popularity>

CreativeEdge, 2021, Blogging vs social media: What's the difference and why blogging is beneficial, CreativeEdge, viewed 30 September 2023, <https://creativeedgemediagroup.com/blogging-vs-social-media-whats-the-difference-and-why-blogging-is-beneficial/>

Duermyer, R 2022, What is blogging?, Thebalance, viewed 30 September 2023, <https://www.thebalancemoney.com/blogging-what-is-it-1794405>

Hines, K 2022, 6 reasons why blogging is important for marketing and SEO, SearchEngineJournal, viewed 30 Septembet 2023, <https://www.searchenginejournal.com/7-reasons-why-blogging-is-still-important-in-2012/39225/>

Indeed Editorial Team 2023, What is blogging?(with definition, advantage and tips), Indeed, viewed 30 September 2023, <https://in.indeed.com/career-advice/career-development/what-is-blogging>

Julson, E 2023, Blog vs social media :which one is the best?, The Unconventional RD, viewed 30 September 2023, <https://www.theunconventionalrd.com/social-media-vs-blogging/>

Singla, A 2023, Is blogging still worth it in 2023?(7 questions answered), Master blogging, viewed 1 October 2023, <https://masterblogging.com/is-blogging-still-worth-it/>

#MDA20009 #Week 4

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bookwyrminspiration · 2 years

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Hey do you remember that weird Alicorn s3x scene in book 4? What even was that bro

I do remember it Nonsie. Page 460 of Neverseen (at least in the paperback edition). For anyone who doesn't remember, please allow me to refresh your memory:

More memories flooded Sophie's head of Silveny's life at the Sanctuary--everything clean and comfortable and cared for. Plenty of food. Plenty to do. Flying with Greyfell. Chasing Greyfell. Playing with Greyfell. Wait--that wasn't playing…. "Gah!" Sophie said, shoving the last image out of her mind. TMI, SIlveny. Too. Much. Information! She knew it was supposed to be a natural, beautiful thing. But ewwwwwwwwwwwwwwww.

Can't believe sex is canon in the kotlcverse. And the next day when she broke the news to her friends and grumbled about how "She showed me..." they all knew what she was talking about and the phrase alicorn baby-making was mentioned. It is canon that the kotlcrew know about sex.

Which is like...you know what? You're right! Kids that age generally do know about sex and babymaking. I know I did. I know my sister does. That's also probably how all conversations about sex went outside of educational classes where some would be more professional, so Shannon really got the mood of the conversation right.

It's just also very...surprising? You don't expect that kind of thing to be brought up in a series about a human-raised elf girl trying to defeat an arson-loving evil rebel organization. Especially with the age range. My guess here is that it's mentioned vaguely enough that she can get away with it for the amusement of older readers who have the same reaction or those that understand while it flies over the youngest readers' heads. And also it's tame enough that it doesn't cause publishing problems. I mean all it really says is "that's not playing" and "it's natural and beautiful but also eww" and "babymaking."

It does also seem to be a little bit of a trend that everything surrounding babies and having them is more mentioned. We know about Emma Foster's fertility issues and her miscarriages, we know about Trolls giving birth at a really early stage and how they're put in hives, we know elves' belly buttons turn pink and pop out when they get pregnant and that they feel no pain at birth, and we've got all the alicorn pregnancy things that even has a whole birth scene. It just seems to be a part of the worldbuilding that Shannon doesn't skip over where other authors might! Which isn't necessarily a bad thing, I think it's just off-putting for all of us who are so used to those kinds of things being skipped over and danced around.

Because Sophie was right! Sex is natural and can be beautiful and it is how you make babies. And kids the kotlcrew's age know that--I don't know about you, but it was around age 9 that my schools really started teaching sex ed, so I'm betting even a lot of the youngest audiences for kotlc have some knowledge on the subject. Not true for everyone, but true for some. It's not taboo and it shouldn't be demonized because sex ed and the normalization is a good thing!

However it can still be off-putting or uncomfortable, and that's okay. No one is required to be comfortable with the topic. Some people are going to be weirder out and skip over that conversation because as natural as sex is, not everyone likes talking about it.

I suppose my conclusion from all of this is, you're right it is kinda weird! The very clearly implied references to sex is unusual in a series like this and off-putting to a lot of people. But it's also a normal topic that people are aware of and sex isn't this inherently evil thing, so I don't think it's bad and needs to be removed. It's different than what we've all grown to expect, but it's also brief enough that discomfort is quickly moved past while still making the topic normal, you know?

#kotlc #keeper of the lost cities #quil's queries #nonsie #tw sex #tw sex mention #this was longer than I meant to make it #i originally started out like 'haha yeah weird' but then started actually thinking about and went ' well actually you know what'#also to be clear this is not to say that you or anyone else is wrong for thinking it's weird or being off-put or anything!#like anyone can feel anyway they want about the situation #this is just /my/ conclusion #which is that sex is a thing and kids know about it #and that the humor it's used for here is kid appropriate and tailors to that age range's general knowledge and perspective #at least in the us. which is where shannon is from and likely basing a lot on #so it's unexpected but harmless. that's my general thought process!#long post

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madhukumarc · 9 months

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What are some of the most important things to keep in mind when planning and executing a successful marketing campaign?

Planning and executing successful marketing campaigns requires careful thought and strategic decision-making.

In fact, there are several key factors that contribute to the success of campaigns, of which the most important ones are shared here, which significantly move the needle.

Here are the 8 most important things to keep in mind when planning and executing a successful marketing campaign:

1. Define your goals: Before launching any marketing campaign, it's crucial to clearly define your goals. What do you want to achieve?

Do you want to increase brand awareness, generate leads, or drive sales? Setting specific and measurable goals will help you stay focused and track your progress.

"Design your content for your goals and audience – not the other way around" - Wowza Media Systems

2. Know your target audience: Understanding your target audience is essential for effective marketing.

Take the time to research and analyze your audience's demographics, interests, and behaviors.

This knowledge will enable you to tailor your messages and choose the right channels to reach them.

“Having a clear idea of your target audience lets you create more targeted work, such as a great content market fit. With a good content market fit, your prospective customers will see content that speaks directly to their needs” – FoundationInc

3. Develop a compelling value proposition: A strong value proposition is what sets your product or service apart from the competition.

Clearly communicate the unique benefits and advantages that your offering provides to customers. This will help you stand out and capture the attention of your target audience.

“Assisting your customers in understanding the benefits of your offering is pivotal for effective conversion. The key here is to focus on value—what unique advantages does your product or service provide that makes it stand out?” – Level343

4. Craft a consistent brand message: Consistency is key when it comes to marketing campaigns. Ensure that your brand message is consistent across all channels and touchpoints.

This includes your website, social media profiles, email campaigns, and any other communication platforms you use.

“Salesforce found that brands delivering a consistent experience win more loyalty from 83% of customers”

5. Choose the right channels: There are numerous marketing channels available today, ranging from traditional mediums like print and television to digital platforms such as social media and email marketing.

It's important to choose channels that align with your target audience's preferences and behaviors.

Experiment with different channels, analyze the results, and optimize your strategy accordingly.

“Word of mouth can be the most effective marketing channel in the world but only if you offer something compelling enough to convince your existing customers to get their friends, followers, or co-workers to purchase from you as well” – Growth Hacks Weekly Newsletter

6. Create compelling content: Content is at the heart of any successful marketing campaign. Develop high-quality, relevant, and engaging content that resonates with your target audience.

This could include blog posts, videos, infographics, or podcasts. Remember to optimize your content for search engines to improve its visibility and reach.

“Developing quality content around a very specific topic may help you attract a more committed and loyal following, who relies on you to regularly deliver the content they’re seeking” – Google for Creators

7. Monitor and measure your results: It's crucial to track the performance of your marketing campaigns.

Use analytics tools to monitor key metrics such as website traffic, conversion rates, engagement levels, and ROI.

This data will provide insights into what's working and what needs improvement, allowing you to refine your strategy for better results.

8. Continuously test and optimize: Marketing is an iterative process. Continuously test different strategies, messages, and creative elements to see what resonates best with your audience.

A/B testing can help you identify the most effective approaches and make data-driven decisions for future campaigns.

“Developing the mentality and processes for testing and adoption will equip your organization with critical skills to succeed in an industry noted for its fast pace of innovation” – MarketingProfs

Pro-Tip: Make sure your website is mobile-friendly to capitalise on search engines' requirements and increase user engagement.

“According to Smaato, people spend more time in apps than browsing the web (3 hours and 15 minutes versus 52 minutes) on their mobile phones” – Creatopy

In conclusion, planning and executing successful marketing campaigns requires a combination of strategic thinking, audience understanding, compelling content creation, and continuous optimization.

By keeping these key factors in mind, you'll be well on your way to achieving your marketing goals and driving business growth.

Here's related information that you may find helpful – How To Stay Up-To-Date With Latest Marketing Trends And Technologies [Top 5 strategies you need to be aware of].

#marketing campaigns #marketing goals

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addictedtostorytelling · 2 years

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Okay, I finished The West Wing!

Physically I’m going about my life but emotionally I’m staring at a wall thinking about what I want out of television as a medium.

If you had to put your finger on the “secret sauce” that makes tww so good, what would you say it is? (other than being Generally Excellent lol) What makes a show where the stakes are so high feel so, for lack of a better word, cozy?

hi, @clintbeifong!

congratulations on completing the show!

welcome to the “so i've finished tww and now everything else is just details” club—free membership for the rest of your life.

in response to your question, i think that a lot of what makes tww so, so good is just the quality of the production all around:

tptb assembled one of the most prodigiously talented and hard-working ensemble casts of all time, all of whom had chemistry with each other in scads;

they were from the beginning possessed of a clear vision of what the show was about and adhered to their central thesis all the way through (“never doubt that a small group of thoughtful and committed people can change the world”);

everyone involved in the production from the showrunners to the directors to the writers to the actors to the crew wholeheartedly “bought in” to the project and its ethos and applied the same kind of dedication to their work as did the characters whose stories they were telling;

they tackled big topics—hope! freedom! loyalty! love! liberty! honesty! legacy!—both regularly and fearlessly and never shied away from depicting heartfelt emotion, even at times when other productions might have done so for fear of being maudlin;

they created a story world the was as immersive as was required of their subject matter, with beautiful set designs and detailed prop-work, avoiding anything that could cause the audience to cease to suspend their disbelief or to become conscious of the limitations of the television medium;

they remained highly aware of the mythological underpinnings of what they were doing throughout;

etc.

but to me, even more than all of these other elements, the main thing that makes tww excellent is the writing.

even great actors can’t make bad writing sing. even shows with central theses are shit if the theses are poorly executed. no amount of technical wizardry or spectacle can ever make up for shoddy narrative work.

in the end, it always has to come down to the writing.

to the storytelling.

and the thing about the writing on tww is that while it did a lot of complex, nuanced, frankly impressive things and did them extraordinarily well, the foundations of its greatness lay, very simply, in how good it was at the fundamentals.

if you'll allow me a metaphor, learning to write well is like learning to juggle: you start off just cycling one ball between your hands, then two, then three, practicing the motions so that you make the height on your throws consistent, so that your eyes learn how to track the arc of each ball, so that you develop muscle memory on how and when to move your hands, so that you memorize the feel of the action (up, over, under, up, over, under, etc., etc.).

these initial efforts are not at all flashy and don't impress anyone watching you, but getting these fundamentals down is key.

eventually, you can add more balls.

maybe switch out the balls for clubs or other objects.

if you get really good, work up to chainsaws.

start balancing on a tightrope and playing the kazoo while you're at it.

make it a death-defying, mind-blowing, highly-complicated, highly-staked act.

but the thing is, you can only get to that point if the fundamentals are sound.

you have to have the basics down pat. you have to always keep that same steady juggling rhythm in play, following the cycle, no matter what else you may be doing simultaneously; no matter how complicated everything else gets.

of course, different writing teachers will stress different fundamentals, and especially because different types of writing have different kinds of fundamentals, depending on their aims.

but in fiction, regardless of genre, it always comes back to two things: character and conflict.

who is this person, and why can’t they have what they want?

in our juggling metaphor, that’s the cyclical motion, the fundamental act of moving the balls between your two hands: you let the audience know who someone is, what they want, and why they want it, and then you prevent them from getting what they want and show how they respond.

everything else—learning how to pace the story, mastering economy of information, developing your writerly voice, writing compelling and incisive dialogue, teasing out major themes, etc.—is the additional stuff, the steps beyond that first novice level, where you’re adding more balls and choreography, and, certainly, it’s crucial to the act, as well.

just also totally predicated on the fact of the juggling.

on that basic motion.

the tricks of writing itself—knowing how to throw in a plot twist or employ a nonlinear narrative technique, effectively using foreshadowing and callbacks, establishing complex metaphors, etc.—are chainsaws and tightropes, and they’re great if you can incorporate them seamlessly (and safely!) in a way that enhances the act.

they’ll make the audience ooh and aah.

but just the juggling itself, that’s still all based in character and conflict, conflict and character, over and over and over again, up, over, under, ad infinitum.

that’s the fundamental stuff of it.

it’s like vladimir nabokov says: “the writer's job is to get the main character up a tree, and then once they are up there, throw rocks at them.”

that’s the thing that if you learn how to do it both consistently and well, it will make everything else in the story eventually fall into place.

so back to your question:

the writers on tww were master jugglers.

they were amazing at dialogue. crafted tight, well-paced, stimulating narrative arcs, sometimes over the course of several seasons. could allude and overlay and imbue with the best of them.

but their greatest credit was that they were good character writers.

and characterization is the foundation of great storytelling.

it’s what make a story—even if it takes place in a milieu that is completely unfamiliar to the audience otherwise—feel like home.

that work of getting the characters “in” starts immediately on tww and continues throughout the entire rest of the show.

just look at the tww pilot episode, where each character’s introductory scene establishes them as part of the administration and shows something of what they want/what motivates them. we’re then immediately introduced to problems: josh’s gaffe with the christian commentators, sam sleeping with laurie, the president’s bicycle accident, the pr fiasco of it all. we’re given “ins” with everyone, creating a momentum right from the get-go.

of course, tww is unique in terms of its stakes—these people’s actions truly can change the world, for good and ill—and the fact that everything is so “big time” does certainly help to create a sense of urgency.

there’s also something to be said for how precisely the characters themselves are drawn and how three-dimensional they feel even just to start out with; that’s a place where you can see the experience and intelligence of the writers shining through.

it goes without saying that on a show where two of the main characters are themselves supposed to be generationally talented writers, the writers writing them have to be on their fucking games.

but at the end of the day, for me, it always comes back to the basic up, over, under of it all.

i never imagined that i would get so invested in a show about the nuts and bolts of the upper echelons of the american political system, but i did get invested in it because there was this group of characters that i cared about deeply, and what they wanted mattered to me, and i was desperate to see if they could overcome their problems and how they did so if they did (and even what happened when they failed).

the beautiful acting performances that brought the writing to life were important to my enjoyment of tww, as well, as were the themes of the show itself, the production values, the mythos, etc. i loved the fact that it could take on topical/current issues and make them timeless, almost epic. i loved the smaller technical aspects of the writing, too (e.g., the razor-sharp dialogue, the patient arc-building, the genius character beats, etc.). that stuff all served to improve upon an already stellar baseline.

but really it was just that they did the most basic things well.

that’s what makes it compelling.

that’s what makes it cozy.

at least to me, anyway.

thanks for the question! please feel welcome to send another any time.

#answered #clintbeifong #asks: tww #**#on writing #my meta #meta: tww #let's talk shop

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mdhwrites · 1 year

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Hi 🦝 I followed recently, I really enjoy most of your takes about toh so far, you're able to put into words issues that I also been having with the show for quite a while now (since s2).

My feelings towards toh are mainly (a bit negative) neutral now for many reasons that you mentioned and I would love to find more content creators criticizing it's writing and characters, but I was wondering how do you feel about the show now with all it's flaws? It feels like a wasted potential to me so I have mixed feelings. Can't say I like it or hate it because I have equal reasons for both and I'll probably still think about it after it's finished.

Also, hypothetically, do you think a reboot (done right) would solve most of these issues?

So... I am inclined to say that the first season, in isolation, is still probably a 9/10. A just incredibly solid kid’s show with representation, fun characters, neat magic and while some hiccups, it tells its story well and the story of S1 actually is emotionally powerful. The show as a whole so far though is a 7/10, though especially if you don't think about it. It's a 5/10 if you do probably. It has good animation, fine characters that start as good and then... Jesus christ the character 'arcs' of TOH are a fucking mess and the transformations of the show are just a whole topic unto themselves. It doesn't necessarily teach bad morals, besides not being willing to criticize Luz's blatant bad behavior, but also struggles to teach good morals at times, often going for something honestly more complex than many kids are going to pick up on, especially with what is more clearly being said and done straightforwardly. It also has a plot that is functional but is NOTHING special as far as the fantasy genre goes and is awkwardly told and not just because of the shortening. The lack of follow through on so many elements or having characters actually react to things done to them or around them is awkward and makes you incredibly aware of the hand of the author at all times when it comes to the writing. Worse yet is that what it tries to do cleverly falls apart when questioned in the slightest and has a hard time being followed by the audience because the worldbuilding and rules of the show are honestly established so poorly. So much is changing at all times that you just don't know what to care about or what is true. BUT the biggest issue with TOH is honestly no one element. No one thing makes the whole thing fall apart... Because the show is fractured from concept. And this fracturing is also why a reboot couldn't ever fix the issues with TOH because there is NO version of TOH that is distinctly it that didn't require 5+ seasons to try and handle its identity crises. Because it has one. Because it's not one show. It is split straight down the middle between a comedy adventure about found family and coming to terms with reality and a slice of life, school based, drama romance. Literally the only thing genre wise keeping the two together is fantasy and fantasy is a setting, not glue to slap things together with without EXTREME finesse. And there's no finesse here. But think about it. How little do King and Eda actually impact any of the Hexide Squad? How often are Willow and Gus actually going on adventures with Luz? How often does Amity contribute to the plot... at all? Hell, you can even look at this with Hunter. When with Luz, he's in adventure mode, with Willow he's in romance mode. And the two are genuinely written differently for that sake. And it causes a lot of problems with consistency, especially when you have a team of writers who will blatantly disregard or change things in order to... Actually. I can showcase this with one aspect of the world EASILY. For Eda, being a wild witch is a death sentence. She has been on the run ever since she was a young woman simply because she decided she didn't want to be a part of the system. She has molded her life around being able to keep that freedom and be who she wants to be but she also recognizes (at least in Season 1 before Mama Eda erased Eda's history. Like I said, the arcs are bad in this show) that she can't be as big as she could be or wants to be because of all of this. She will always live in the shadow of society, only 90% of what she wants to be, because the coven system is law and disobeying it is met with death. Amity treats it like deciding not to go to college. In Reaching Out, she treats not joining a coven like something she can just choose to do and the worst repercussion is that it will mildly disappoint her parents. And everyone else treats it this way too where they just nod along and go "You know what, you're right. That's your choice to make," like it simply means that she is deciding to try to be a creative rather an accountant instead of doing something that will have her be a marked woman for the rest of her life. Now there's a lot more analysis I could do into Amity's character about this but I want to focus on asking you all to really think about the role of the coven system at times in the series. Luz being allowed to study all tracks. Bump allowing multi-tracking when he's dooming those students to mediocrity in their fields or exile from society. It's... a mess. And incompatible. And there is no way to reconcile it because it is such a core element of the show but used vitally in two different ways. And therapy fixes identity crises (I hope it does for me some day), not a reboot. OH! And thank you so much for the follow and I’m happy you’ve been enjoying the blogs! I’ve been told I’m actually really good in general in giving words to people’s feelings. Comes from a hyper analytical brain mixed with the ability to write well. I’m happy it’s helping you figure it out yourself.

#TOH #Rambles

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angstmonsterwrites · 2 years

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Time to debunk and pick apart some more bad mental health advice!

The doozy I've come across today asserts the following: "Anxiety makes you self centered."

The idea was that even 'nice' acts done in a state of anxiety would be done in a spirit of selfish and unhealthy control. This was not truly a post about coping with anxiety, though it certainly presented itself that way. It was, as far as I can tell, advising on how to control or at least mask some kind of fundamental bent towards less than pure or moral motives that anxious states create in a person so as to be more convenient for others to be around.

Just off the top off my head, there are numerous problems with this line of thinking--

It's ableist as all hell, reinforcing the stigma that certain kinds of mentally ill people are to be assumed deficient or 'bad' in some way.

It plays into the gas-lighting flavored notion that anxiety makes you incapable of perceiving and reacting to reality correctly. One of the things the post stated specifically was that anxiety blinds a person to their own self-centeredness on a neurological level. In other words, it implicitly insisted that an anxious person can't possibly be self aware.

It ignores the necessary context of what the anxiety is about. Anxiety tends to have a source, trigger, or a topic that sets it off, whether consciously or subconsciously. Those topics are often far from self centered. Most anxiety about another person's welfare, for instance, can hardly be said to be truly selfish without some serious mental gymnastics.

It enforces shame and degrades the little confidence that an anxiety sufferer often has to work with. Remember: One of the major goals in a therapeutic setting is often to build an anxious person's confidence in order to reduce the anxiety. The more an anxious person sees themselves as this 'thing to be managed' and less as someone who has a right to take up space, the less possible this end goal becomes.

It enforces a flavor of purity culture that suggests that your thoughts are equal to deeds that can be shamed, punished, etc. if they are not 'good enough'.

Consider for a minute how this line of thinking and framing might work in an abuser's favor. That alone probably deserves its own write-up.

There is something to be said about reducing reactivity and increasing good communication, of course. Sometimes high reactivity to anxiety can result in actions that are inconsiderately control-freakish, it's true. But dunking on anxious persons by framing them as typically having shitty self awareness and selfish motives that they can't therefore even tell are selfish is NOT the way to address those things.

As a person who operates nearly 24/7 in some degree of heightened anxiety myself, the one thing that has helped pump the breaks on any excessive 'control-freakish' tendencies is simply to communicate, quite bluntly, what exactly my anxieties and needs are. This requires an audience ready and willing to receive those concerns in good faith, of course. It requires being seen as someone who means well, and this idea that anxiety produces nothing but self centered or selfish motives and actions is not conducive toward that end.

And last but not least--and this one might be an unpopular opinion for some: With a small and context-laden exception for those who have children, the person you're supposed to take care of and respect first and foremost is YOURSELF. This does not mean you get to bulldoze others' needs or not take them into consideration; it means that interaction with those people and situations which frequently or consistently cause you to feel like you have to neglect your own needs and/ or reduces your capacity to be honest with them are probably best reduced if not outright avoided.

#mental health things #musings #bitching and complaining #mental health #anxiety #There's a lot of YMMV here of course--but framing anxious people as highly prone to being selfish across the board is not great. Not at all

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algocentric-digital-blog · 19 days

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We frequently get the question, ‘What is demand generation marketing?’ And now, we will provide you with all the answers to your questions about this efficient marketing strategy! Demand generation marketing is intended to increase leads and drive brand engagement among current customers. Trust and customer engagement should be the foundation of the demand generation campaign, and the buyer system should be personalized. A B2B marketer must appreciate every prospect's needs to devise and implement a successful demand generation strategy. Whilst there is a segmented process that has many challenges, the right demand generation strategy and a well-trained marketing and sales team can do miracles for you. Key Benefits of Demand Generation Demand generation is one of the most common marketing approaches utilized by businesses, and it aims to build awareness and generate interest in prospective customers. Content that you generate goes around the interests of your focus group. This way, you establish a relationship that will result in sales gain. The following are the few key advantages of generating demand for your business: Generate Higher Quality Leads: A demand generation campaign helps identify potential customers and target them. You can approach prospects who have already shown interest in areas related to your business through this. Increase Brand Awareness: Through providing high-quality content on the topics related to your product/type of service, you can establish the level of expertise and enhance the exposure of your brand. This would allow for more potential customers to see your website and also increase your website conversions. Improve Your ROI: Implementing demand generation techniques can fuel more leads into your campaign. Which in turn translates into more sales and higher profits. Reduce Acquisition Costs: Generation of demand gives you an opportunity to create leads without injecting much in advertising. It’s a low-cost way of getting customers, so in effect reduces your average customer acquisition cost. Personalize Your Messaging: Through demand generation, your target audience can be niche down to their interests or demographic parameters. Such enables you to tailor your messaging to meet specific groups' needs. Channeling the courses of demand generation is a brilliant strategy. It will help you get more leads, spend less on each customer you win over, and target those who will be the most receptive. Realizing what is the demand generation strategy's key benefits is the first step to success. Differentiating Your Brand With a Buyer Persona Knowing the target group, i.e., who the product or service is intended for, is the primary element of successful demand generation marketing. It enables the development of the kind of content that meets the desires of current or future customers. Consequently enhancing the likelihood of success. The buyer personas are significant in recognizing the company brand and making it reach out better. Buyer Persona Basics Buyer persona is a great customer profile developed based on data, research, and market trend reports. A buyer persona will help you to create a profile for your customers.This will help you know what matters to them when they consider purchasing your product or service. It should have data such as age, gender, place of residence, job title, needs, preferences, and purchasing habits. By creating the personality required, businesses can tailor their messages to be relatable to their audience. Personalized Messaging In the area of demand generation, you can craft a message approach that meets the requirements and temptations of the customers. This creates the perception among them that they are being listened to and enables the business to pinpoint their pain points and form an interactive conversation. You can also build hand-tailored lead magnets that contain special useful data that is of your customers' interest. Creating a sales persona

should be your first step in figuring out the needs and wants of your current and a potential customer. It facilitates your ability to create superior marketing messages, allows you to get an understanding of the purchasing journey, and helps you concentrate on turning the right prospects into clients. Creating a sales persona should be your first step in figuring out the needs and wants of your current and a potential customer. A good buyer persona offers the business an in-depth view of who the targeted customer is and assists in designing marketing plans that are aimed at reaching out to them. Having a well-defined buyer persona and then applying it for demand generation purposes allows you to differentiate your brand and as well as enhance the engagement and conversion rates. Leveraging Inbound and Outbound Marketing Tactics Demand creation is a strategic process of raising awareness and interest in your products or services to increase sales. It refers to marketing towards both existing and prospective customers. It involves using inbound and outbound marketing techniques to meet your ideal clients. Inbound Marketing To attract leads via inbound marketing, you should create content that is relevant and helpful to your audience. Such content includes blog posts or emails, which will direct them to your website. With the help of quality posts, a demand generation manager can link your audience to the emotional side of your business. As a result, it can vreateawareness of your brand. Examples of inbound strategies are content marketing, search engine optimization (SEO), social media marketing, email marketing, and referral marketing. Outbound marketing Inbound marketing refers to the modern means of marketing, whereby marketers seek and approach their customers using ads, cold calls, send marketing mails to prospective customers or mailers. Outbound tactics are used to the full advantage in the B2B demand generation campaigns, because they can create leads and interact with potential clients as they make the decision. Combined Effort Through a mix of inbound and outbound marketing tactics, you can design great demand-generation campaigns that will reach the right audience and generate more sales leads. Furthermore, this approach combines the skillfulness of inbound methods and the effectiveness of outbound ones. Performance Tracking It’s essential to track your campaigns' performance so you can make informed decisions and optimize them for maximum ROI. Set measurable goals and objectives and monitor customer behavior throughout the buyer’s journey. Analyzing the results of each demand generation tactic will help you understand how best to use each one to achieve success with your campaigns. Using Social Media to Boost Your B2B Marketing Effort Social media opens up a platform where businesses are able to interact with their intended demographic, establish brands and attract more prospects via sales funnels. Social media campaigns can be a great way of connecting with and potentially expanding the audience for a brand and growing the brand image within the industry. Leverage Influencers Find the best influencers who are relevant to your niche or topic, and begin communication with them. Connect those active supporters who have the highest fan base. Influencer marketing can help you widen the circle of your audience and drive more traffic to your website through the sharing of the content. Create Engaging Content Social media celebrity is left with only that which is either educative, funny or inspiring. Spend some time understanding your audience and, as a result, prepare a content they would engage with. The media resources choice you make is unlimited. Like; images, videos, live streaming, webinars and polls. Optimize Your Profiles Make certain that all your profiles carry the most recent information and it is updated on the regular basis. Highlighting the development of relationships and handling the issues or queries when they arise.

Social media as the Extension of your emails Have your email marketing go hand in hand with social media. Their use results in more click-through rates and conversion. Use email templates similar in look and feel to your other social networking pages for your company that correspond with the branding of your business. Assess Your Performance Determine which social media platforms boost the conversation, and you have a champion in messaging strategies. It is a key issue to test the indicators of your website: click, reaction, share, and comment. The numbers and figures will give you a clear understanding of what your audiences are attracted to and the areas you need to focus on next time. Developing a Comprehensive Lead Generation Strategy Lead creation is one of the most important aspects of marketing strategy’s aspects. It is the mechanism of communication with customers who wish to buy your product or service. The best way to ensure that your lead generation is as effective as can be is to build a comprehensive strategy that makes use of both inbound and outbound marketing. Here are some key points to consider when formulating your lead generation strategy: Define the primary audience you are building buyer personas that represent the attributes necessary for your ideal customer. The customer is the main target of the business. Develop content that focuses on audience interaction and leads collection. Scrutinize and refine your content to offer the best value to your target audience. Apply social media to bring more clients to your site through brand awareness. Create automated email sales funnels to nurture prospects and guide them down the purchase path. Take the route of the account-based marketing (ABM) model to direct the marketing to accounts which previously had been identified as top class prospects. Use the marketing automation software to expand the reach or the effect of your marketing projects in the most economical way. Converting from a lead generation technique that is compelling and gives good results necessitates the use of both inbound and outbound approaches that are tailor-made to develop leads from the audience. These tactics open the door for your better leads base and more effective return on investment. Utilizing Account-Based Marketing to Reach B2B Buyers Account-based marketing is a customized approach to targeting customers in particular. This includes defining a list of accounts to be targeted and developing personalized campaigns for each of those accounts. This way of industry advertising has been in existence for a long time but has lately become very popular among businesses to gain an advantage. Here are a few tricks for generating demand from this marketing tactic: Focus on Your Audience: The main base of account-based marketing is on a matching level of content and message to the right person. This can be accomplished through the knowledge of the audience’s needs, wants and tastes. In addition, you would find out where these buying critical accounts are located. You can run adverts that are friendly with these accounts by creating links and accounts for them. Get the Most out of Benefits: ABM offers a wide range of benefits. It allows you to do more with less, so you can give the best customer care to your most valuable clients. Moreover, you will have the privilege to track the results of your campaign, which allows for modifying the campaign if need be. Create Quality Content and Right Channels: Get prepared to meet content creation and data-driven tactics if you plan on being a winner using ABM (Account-Based Marketing). Also, personalizing the website, optimizing the search engine, and using remarketing are tools that will enable you to reach out more to your target audience. Additionally, email, social media, and account-based advertisements should be utilized to engage both current and potential customers. Through ABM’s inclusion in your other marketing strategies, you can double the effectiveness of your outcomes.

You will then be able to define your target audience deeply and develop campaigns that are exactly tailored to meet their specific needs. With the right tools in place and with the right strategies, you can create strong relationships with prospects, send highly qualified leads, and boost sales. Guiding the Prospects along the Sales Pipeline Demand generation is something you achieve by guiding your prospects to walk through your sales funnel. The sales funnel of yours is made up of some brand contacts from the first one to a final purchase. You will be able to deliver the best result if you are keen on understanding and improving the process. A well-designed sales funnel relies on three key elements: Using marketing automation Understanding customer needs Developing relevant materials for each stage in the process. Create each step of the process mindfully. So customers have the right information and the call to action. Reduce Manual Work With a marketing automation tool, you can get rid of repetitive work and have a uniform structure for your customers. Utilizing such an approach, you can be sure to create content that is relevant to each specific customer and to do this at the right moment. You may as well impart auto-emails that can send emails to particular customers to convert them into a sale. Learn More About Leads The target market knowledge is crucial to the demand generation as it defines the product. Knowing what questions customers are likely to ask and what issue your item will solve for them will help you create content in a way that will capture their attention and make them move from one step down the funnel to the other. The target market knowledge is crucial to the demand generation as it defines the product. Customize Content Besides that, generate the content that is applicable to each stage of the funnel. For instance, for any customer who is at the top of the funnel, content such as articles, blog posts, and videos will be more educational and boost brand awareness. At the end of the tunnel, content that is driven by their pain points will open the door to closing the deal. Monitor Movements In the last step, you have to monitor all the customers while they move through the funnel. By changing the content and the calls to action according to the customer feedback, you will be able to build and optimize a more efficient “conversion” funnel. Creating Valuable Content and Analyzing Its Performance Content marketing makes up a large component of a full-fledged demand generation strategy. This is a crucial demand gen strategy which can assist in lead generation, enhancing the awareness of the brand, and increasing sales. Here are a few tricks that your marketing team can use to maximize this strategy: Find out the best content format. First, you have to decide what type of content your audience responds to well. Ask yourself questions like: What issues do they feel strongly about? What medium do they enjoy? What kind of language do they prefer? When you figure out what grabs the attention of your target customers, it's time to create content to meet their needs. Focus on quality. When producing content, it should be engaging, well-informed, and of high quality. Excellent articles market themselves, and they will bring the readers back to you. In addition, you need to ensure that your content is posted on various channels to gain more audience. Track the performance of your content. When the content is already created, it is critical to monitor its performance. Your aim is to steadily tweak and perfect your post in the future. The consumer reviews, site analytics data, as well as other demand generation metrics will help you understand the performance of your content. Seek Better Solutions Moreover, you need to constantly find ways to innovate and stay ahead of the trend. With fresh trends and more content opportunities, you should stay up to date with industry developments and constantly refine your strategy.

Optimizing Your Customer Retention Efforts A fundamental factor of demand generation is to optimize the roadmap for your existing customers. The goal is to keep those customers engaged while allowing them to keep enjoying and purchasing products and services. This means both the customer experience and engagement shall be included. The following are some ways to manage customer loyalty better. Engage Your Customers: Customer engagement proactively creates more of them diving deep in your brand. Use social media to ask certain things or to start conversations with customers. Dedicate some resources to create connections that will leave each customer with a personalized experience. Analyze Customer Data: Data mining can be very important because it assists you in knowing the place where you can work to retain a few customers. From this data, you will be able to know how customers interact with your website or product and what piece of element or feature they like to use more. Therefore, it becomes so beneficial to you, allowing you to discover unique strategies that will enable you to satisfy your clients. Cultivate Loyalty Programs: Loyalty programs are aimed at rewarding customers every time they do business with the company. Jot down the rewards based on loyalty, such as the discounts, freebies, or exclusive offers and the content. Customers' loyalty to your business can be maintained by doing this. Giveaways: One more efficient method to keep existing clients is to provide them with some benefits. This could imply the giving of coupons or promotional offers in exchange for the continued patronage. It is more effective if customers have to meet one or requirement to get their award. Follow Up with Customers: From time to time you should call your customers just to know that they are still interested in your business. Ask them how their experience went and give real-time feedback to any issue or complaint they may have. Telling customers that you truly care about them can be displayed through follow-up emails or surveys. Through the process of optimizing the customers' return, you will ensure that customers are engaged and loyal to the business. These activities can generate demand, which will lead to sustained business growth. Actions speak louder than words. Take the necessary steps to implement these strategies and watch your customer base grow. Optimizing Your Customer Retention Efforts Marketing automation is the thing for companies in search of enhancing their demand generation campaign. It standardizes processes, runs repetitive tasks, and tests any strategies that help you achieve your desired outcome. Here's how you can benefit from this software: Better Marketing Performance: Marketing automation tools such as HubSpot will empower you to make the best use of your marketing campaigns. You can set up an automated customer journey. Start Segmenting your leads according to their interests, follow users' behavior, and build personalized customer profiles. Create Multi-Channel Approach: Furthermore, marketing automation can be used to run campaigns through multiple channels. Through the appropriate tools, targeted content can be created. Schedule emails and post social media updates while also tracking how each campaign performs. Improve Lead Nurturing: You can leverage marketing automation as well to track the leads. Strategic measures such as lead score can help you figure out those prospects most likely to convert, and you can target them with tailor-made content. Lead nurturing campaigns that are effective in nurturing potential clients can also be used to keep the existing leads engaged. Improve Client Relationships: Lastly, marketing automation can be used to make your clients more loyal and let them get closer to your brand. Tools that are there for the journey of the customer, whatever they are, are able to give you a clue on what your business customers "visit" and/or use. Thus, you’ll be able

to write individualized content that attracts them irrespective of what they do but just the fact that it suits them. If you truly follow all the tips you can put demand generation efforts for your marketing campaign as a whole at the highest level.

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krispyarcadetyphoon · 1 month

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shahid

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mykrill · 1 month

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Persecuting the Digital Terrain: Discovering the Greatest Best Digital Marketing Agencies

In the current age of fast digital world, when one’s on fleeting attention span, and it has become a norm to conform to the constant consumption of online content, micro-messaging platforms have become a potent instrument for businesses to interact with their audience in a real-time manner. Either Twitter within posts, Instagram stories, or LinkedIn posts, there are platforms for microblogs that provide a best chance to interact with customers, deliver the most relevant and informative content, and generate critical interactions. On the one hand, microblogging is efficient, but on the other hand requires expertise, creativity, and strategic planning of the users (vendors) to get the best out of it. Those agencies are the stars that would shine through at this time.

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ideasmarketing · 1 month

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Free and Paid Traffic for Affiliate Marketing

Which Solution is Best for Your Business?

In most scenarios, to generate income online, having a website or a landing page is crucial. Whether you’re promoting a product, an entire store, or a service, driving traffic to your product’s page is essential. Irrespective of your business offerings, connecting your products with the potential target audience is a necessity.

Various methods exist for advertising a product or service via a website, all stemming from either paid or free traffic sources. Dive into the article to grasp everything about free and paid advertising methods and their effective utilization for promoting your business.

What is free traffic in digital marketing?

Free traffic refers to the method of attracting visitors to your website without having to pay for advertising or promotional campaigns. In simple terms, it involves spreading the word about your website and enticing people to visit it through various means that don’t require monetary investment.

An analogy often used by affiliate expert Charles Ngo illustrates this concept: imagine you own a restaurant and want to advertise it for free. You might stand outside and distribute leaflets to passersby. Similarly, in the digital realm, promoting your website without spending money involves informing people about your offerings and how they can benefit from them.

For instance, users may discover your website organically by directly typing in the URL or searching for relevant keywords in their web browsers. They could also be directed to your site through referrals from other websites, social media platforms, newsletters, or emails.

Examples of generating free traffic Free traffic can originate from various sources, but they generally fall into two categories: content marketing or SEO marketing, also known as organic traffic.

Content marketing revolves around creating engaging and informative content to attract visitors to your website, increasing the likelihood of conversions. Whether you’re promoting a physical product or encouraging app downloads, the more people are aware of and interested in your offerings, the greater the chance of conversions.

Here are some common methods for acquiring free traffic:

Email Marketing: Utilize an email database to target potential customers and promote your products through email campaigns.

Infographics: Create visually appealing and informative content to share on your website or other channels.

Social Networks: Establish a presence on social media platforms and engage with users to drive traffic to your affiliate website.

Webinars: Host webinars to showcase your product or discuss its benefits with potential customers.

Word of Mouth: Spread awareness about your offerings through personal networks and encourage others to share information about your products.

Podcasting: Create podcasts related to your website’s topic or offerings to attract listeners and promote your brand.

Direct/Referral Links: Collaborate with other website owners in your niche to obtain mentions or referrals on their platforms.

Forums: Participate in online forums relevant to your website’s subject matter and promote your products or services within the community.

Online Videos: Produce engaging videos with compelling titles that direct viewers to your website.

Comment Marketing: Engage in relevant discussions online and offer recommendations or solutions that lead back to your website.

Blogging: Start a blog to showcase your offerings, share industry insights, and attract organic traffic.

News and Media Coverage: Earn media coverage to increase visibility and attract potential customers.

SEO (Search Engine Optimization) is another effective way to drive traffic to your website. By optimizing your content to rank higher on search engine results pages, you can attract users actively searching for related content. However, SEO requires ongoing effort and strategies to earn Google’s trust and improve your website’s visibility.

Key SEO tactics include:

Properly optimizing content with relevant keywords, meta-tags, and readability.

Earning backlinks from reputable sources.

Creating content that aligns with user search intent.

Optimizing URL structures, meta-titles, and meta-descriptions.

Utilizing SEO tools such as SEO Yoast or ahrefs to enhance performance.

By implementing effective content marketing strategies and employing SEO techniques, you can attract more visitors to your website and increase the likelihood of conversions over time.

Advantages and Disadvantages of Free Traffic

Advantages:

Cost-effective: Free traffic doesn’t require a significant portion of your marketing budget.

Low stress: While time-consuming, it’s less stressful with a solid strategy for building connections.

Long-term results: Once established, the effects can endure, contributing to long-lasting brand recognition.

Effective for brand building: Content marketing aids in brand development and staying top-of-mind with potential customers.

Disadvantages:

Slow process: It may take months or even years for your website to gain traction.

Time and effort-intensive: Building an SEO reputation demands substantial time and effort.

Hidden costs: Despite being labeled as “free,” tools and resources may still incur expenses.

Vulnerable to algorithm changes: Google updates can disrupt SEO progress, potentially undoing previous efforts.

What is paid traffic?

Paid traffic is essentially paying to display ads for your products. You can either pay an agency to handle this for you, or you can become an affiliate advertiser yourself. With paid traffic, you have control over when and where your ads are displayed across the web. There are three primary payment models:

CPC (Cost per Click): In this model, you pay every time someone clicks on your ad. For example, if you choose to display push notifications and send them via an ad exchange platform to 100 users, and 60 users click on your ad and are redirected to your website, you pay for those 60 visits. Let’s say you pay $0.03 for each visit, and if 10 of those users end up purchasing your product, you’ve earned $50 in revenue. After subtracting the advertising cost of $1.8, your profit is $48.20.

CPM (Cost per Mille): With CPM, you pay for every 1000 views your ad receives. For instance, if your ad is shown 2000 times and your CPM rate is set at $1, you’ll pay $2. This model is commonly used for pop traffic. Even though the impression-to-visit ratio may seem low, impressions are usually inexpensive and come in various forms, sometimes more visible than others. If, from those 2000 impressions, 60 users visit your site and 10 of them make a purchase, each product costing $5, you’ll earn $50 in revenue. After deducting the $2 ad spend, your profit remains at $48.

Flat Rate: In this model, you purchase an ad spot for a predetermined price and duration. For example, if an ad spot costs $50 per day and you rent it for 7 days, it will cost you $350. While one day you might only make 5 sales at $5 each, not covering the ad spot cost, another day you might make 30 sales ($300), offsetting any previous losses.

If you want to delve deeper into the various performance marketing pricing models, click here to learn more.

Examples of paid traffic include:

Google Ads (AdWords): With Google Ads, you can set up an account and pay to have your ads featured prominently at the top of search results. When users search for keywords related to your website, Google will suggest your website by displaying your ad.

Ad Exchange platforms: By joining ad exchange platforms like Zeropark, you can showcase your ads through various formats such as pop-ups, banners, push notifications, or native ads. Native ads blend seamlessly into website content, increasing engagement.

Social media advertising: Platforms like Instagram, Facebook (via Facebook Ads Manager), or TikTok offer paid advertising options. You can pay to have your ads displayed to users, and when they click on your ad, they’ll be directed to your website or landing page.

These are just a few examples of effective paid traffic sources. To determine the best fit for your business and advertising strategy, it’s essential to conduct thorough research and consider the pros and cons of each paid traffic source.

Advantages and disadvantages of paid traffic:

Advantages:

Instant Results: Paid traffic offers instant visibility, with your ads becoming visible as soon as you launch your campaigns, potentially leading to immediate conversions.

Targeting Flexibility: You have the ability to adjust your targeting preferences, allowing you to reach a broad audience or target specific demographics, particularly on social media platforms.

Measurable Results: Advertising efforts can be easily tracked using various analytics tools, enabling you to monitor your spending, assess the performance of your content, and measure profitability accurately.

Control: You retain complete control over your advertising strategy, including how, when, what, and where you advertise.

Disadvantages:

Budget Limitations: The reach of your ads is constrained by your advertising budget. With limited funds, your ads will only reach a smaller audience, proportional to your budget.

Costly for Beginners: Beginners may find paid traffic costly as it requires time and experimentation to identify the most effective targeting strategies.

Management Complexity: Handling multiple advertising campaigns can be challenging and stressful, especially for those with limited experience.

Investment and Learning Curve: Paid traffic necessitates investment, both financially and in terms of learning the intricacies of affiliate marketing techniques.

Conclusions

Both free and paid forms of advertising have their respective advantages and disadvantages. Additionally, both paid and organic traffic can effectively contribute to scaling your affiliate marketing campaigns.

If you are a content creator with a product that aligns with a niche you are deeply knowledgeable about and passionate about, opting for free traffic can be a viable strategy. This approach allows you to organically build your brand or business over time. Conversely, if you are driven by action and seek immediate results, paid traffic offers a faster route to achieving your goals. It’s possible that you might stumble upon a lucrative paid advertising opportunity.

Therefore, consider the nature of your business and select the most suitable affiliate marketing traffic sources that align with your objectives.

Is this information proving to be helpful for you? If so, I’m pleased to offer you free access to our Traffic System, which can further enhance your results. Click here to get started!

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