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mygnolia · 2 days

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get better! | psh

SMAU! synopsis -› in which your neighbor and popular twitch streamer park sunghoon breaks his arm, so he switches to vlog style content that matches up with yours! now everyone’s curious why 1) you have a cute boy in your apartment, 2) sunghoon’s not on his grind anymore, and 3) when are you two going to date!?

pair -› twitch streamer!sunghoon x vlogger!reader

includes -› fluff, humor/comedy, romance!!

trope -› strangers/acquaintances to lovers

cw -› cursing, i am chronically online so my humor is broken, i also don't know how to navigate twitter so forgive the inconsistent times or details, more to be added!

a/n -› guys i literally have never written an smau before. HELP??? it's been in my drafts since 2022 and now i finally wanna make it, plsplspls tell me if i seem like im plagarizing and i'll share proof + explanations! I have not been on enha tumblr in years but ik there's trope overlaps here and there!! super excited doe

SLOW UPDATES! there is no taglist unless this gets popular and i need one LOL

PROFILES. |||

sesame road | y/n l/n, yang jungwon, kim sunoo, l. inka, t. amber

fortnite new szn in 2 dayz? | park sunghoon, lee heeseung, sim jaeyun, park jongseong, riki nishimura

NEW VIDEO OUT EVERY FRIDAY! STREAMING TUESDAY AND SATURDAY AT 8PM! YAP CITY PODCAST NEW EP OUT NOW!

colored: written chapters!

maeumi x 4

nickname basis

new fortnight fortnite battle pass

fractured humerus or broken humor??

WITH Y/N RENT FREE JUST POSTED! meet my neighbor ig???

revenue is spiraling...

meet the man the myth the legend

HOONIEBEE IS LIVE! join stream 4 special guest

the aftermath

finally famous

wdym rumors.

YAP CITY NEW EP OUT NOW! hooniebee, w/ y/n, and red flags!

locked in 4lyfe

do not download bedwars

#sunghoonisoverparty

HOONIEBEE IS LIVE! bedwars grind

omg the chemistry

that's fire put it out

WITH Y/N RENT FREE JUST POSTED! my kitchen almost caught fire!

YAP CITY NEW EP OUT NOW! hooniebee, w/ y/n, burning questions + special guests

yeah right

togetherness

HOONIEBEE IS LIVE! top ten worst among us betrayals

WITH Y/N RENT FREE JUST POSTED! grwm! pottery date, cooking pt. 2, and boyfren :P

MEDIA SPECIALS

jam with won pt 3 | Yang Jungwon

snooze acoustic cover - lee heeseung | HEESEUNG

how to make THE BEST 20 minute alfredo | cooking mama jay park

playing plat in silver lobbies | niki, jake

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crimsonhydrangeavn · 3 months

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If mc had A only fans?

Haha oh boy, that's certainly an interesting can of worms that you've opened there~ Garret simply wouldn't allow it. The only person who should be allowed to look upon your beauty is him, and he isn't willing to share you with strangers online. He'd force you to take it down and if you complained about the lack of revenue, he'd simply double whatever you were making at the time and give it to you as a sweet little allowance. You won't ever need to work when you're with him, he'll make sure of it.

Marcelo would probably be pretty uncomfortable with it. However he wouldn't be as ardently opposed to it as some of the others. He'd ask questions and probably mention how the thought of internet strangers objectifying your made him feel him feel uncomfortable, but he would ultimately respect your decision. Depending on what you said/ did, he might even be convinced to help out with some "content" that required a second person. Though he would be upset if you were intimate with other people after you got together, whether or not you could get away with it depending on how far you'd be willing to manipulate this devoted lovestruck fool. Camilla would be completely onboard with it! (Spoiler: She might already have one herself.) She'd help you come up with content ideas, and even insist on collaborating to create content you both could use. Hell, realistically she'd probably end up taking the role of your manager and coach you on the best ways to market yourself and create content, all completely free of charge of course. Rita would be pretty hesitant at first. She'd ask a lot of questions about it and really try to gauge the safety of it all. She's not particularly well versed when it comes those kinds of sites so she would do a lot of additional research to make sure she really understood what you were getting yourself into and any potential consequences you might deal with later down the road. Once she discussed everyhting with you, and you still wanted to go through with it, she would support you. She'd also be willing to star in some of your videos, however she would refuse to show her face and make sure her face was cropped out at all times as she toyed with you on screen. Depending on how it's brought up and presented to Teagan, it could go one of two ways. Either they're completely against it and will personally delete your account, your feelings be damned. OR they would insist on overseeing everything and taking part of all of your videos/ content. There's really no in between, either no one sees you, or if they do they'll be forced to see Teagan constantly claiming you as theirs. Essentially making sure that everyone knew who you belonged to.

#crimson hydrangea vn #visual novel #crimson hydrangea #yanderes #original character #yandere #yandere visual novel #yandere vn #male yandere #garret belmont #camilla bello #marcelo aguilar #teagan conners #rita miller #ask

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theovisaries · 18 days

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Cindy Lee's Diamond Jubilee: Media, Mediation, and Immediacy

In early April, 2024, an eerie, recurring image landed on my social media feed: a lone cartoon woman with a blunt bob haircut, apparently weeping, and superimposed over the Alberta Terminal’s ominous grain siloes. Shortly thereafter, some of my most trusted online music buds (if you’re reading, y’all know who you are) declared the record bearing this cover—Cindy Lee’s Diamond Jubilee—a masterpiece.

I had to hear it for myself, of course, but in order to receive this music, I needed to engage with—and, to some extent, become unwittingly interpolated by—the ways in which Cindy Lee foregrounds reception theory itself. In Immediacy: The Style of Too Late Capitalism (2024), Anna Kornbluh identifies our common compulsion “to have done with mediation” (11). With Diamond Jubilee, Cindy Lee doesn’t so much dispense with mediation (a fool’s errand), but rather endeavors to micromanage it. The album is not on a label, and is not streaming on Bandcamp, Spotify, or Apple Music. As of this writing, Diamond Jubilee is unavailable on physical media. Ostensibly, Patrick Flegel’s objective was to maximize his revenue stream and assert full creative control over the Cindy Lee project. To these ends, it’s a resounding success, but I found the listening experience strangely impoverished; I would have preferred to digest this sprawling double LP on some format untethered to the internet, screens, and devices. Luckily, the music compensates.

Wildly ambitious and clocking in at over two hours, Diamond Jubilee runs the gamut of loosely-confederated musical styles: tender, Sun Studios-inflected torch songs, glitter-rock inspired bass and drum workouts, glitchy synth interludes, and even a bit of butt rock. The opening track “Diamond Jubilee” sets up the album’s dominant sonic palette with a slinky, pentatonic guitar figure reminiscent of Tuareg rockers Tinariwen, but by track three we’re in different, and, to these ears, more interesting territory. “Baby Blue” channels the melody to The Merseybeats 1966 hit “Sorrow” (later covered by Bowie), and showcases the record’s signature double-tracked, echo laden vocals. It’s gentle on the ears, but impedes an easy engagement with the album’s lyrical content, for better or for worse.

Around the one hour mark, Diamond Jubilee hits its stride (how many records can you say that about?) “Dracula,” my favorite track, is a fried homage to J.J. Cale built on a syncopated bass groove and dissonant guitar (Patrick Flegel is a fine guitarist, but his deft bass playing is the record’s most arresting quality and often its saving grace.)

Overall, Diamond Jubilee’s antecedents are the early Elephant 6 sounds from bands like Of Montreal and Olivia Tremor Control, the mid-aughts Brooklyn scene carved out by labels like Captured Tracks, Sacred Bones, and Woodsist, and 2010s neo-freakbeat and psych auteurs like White Fence, Ariel Pink, and Ty Segall.

As for those listeners who hear in Diamond Jubilee a more classic set of influences, say, the Shangri-Las or the Beach Boys, well, my drugs aren’t that good—and sorry, neither is Cindy Lee.

Due to a puzzling inability and/or unwillingness on the part of otherwise articulate music critics to accurately describe Diamond Jubilee, substantive criticism of the record and its unusual release plan have been slower to emerge. Indeed, amidst the avalanche of hyperbole, both grassroots and online, writers for esteemed publications like Pitchfork, Stereogum, and Aquarium Drunkard seemed desperate to one-up each other with breathless, praise-laden, post-critique pieces. With all due respect, a lengthy self-released album by an artist from the Canadian prairie—which, last time I checked, was part of the Commonwealth—does not constitute a lost transmission from an alternative electromagnetic spectrum, or whatever other dopey cliché was bandied about in relation to Diamond Jubilee. And curiously, Cindy Lee’s most frequently referenced cultural touchstones, Blue Velvet and Twin Peaks, aren’t even records at all! Yes, the work is doubtlessly strong—compelling, even—but is it a game changer? Or an index of cultural exhaustion?

These questions would never be seriously posed were it not for the record’s edgy, anti-marketing marketing plan, which has strong “I graduated from one of Canada’s top business schools with really good grades” energy. Objectively, Cindy Lee deviated from the standard way of doing business in the music industry at that level (Flegel's former band Women released records on Jagjaguar). This is the textbook definition of disruption. Stranger still, it worked, capturing the attention of an audience that, as musician and academic Franklin Bruno astutely put it on X, is “too jaded to be sold something, but supports what they 'discover,' all at once, the same week.”

But we need not scrutinize Flegel exclusively through the lenses of sour grapes and cynicism; a splashy self-release can be a practical way to seize the means of production and distribution. It’s an impulse that many musicians-turned-entrepreneurs from Ian MacKaye to Mac McCaughan have built lasting and profitable businesses on. Nor need I rehash the extreme defenses of the record, wherein an unsavory group of mostly male stans interpreted Cindy Lee’s distribution strategy as a joyous middle finger to the music industry’s normative (or “tedious,” as many put it) rollout: the album announcement three months in advance, three teaser singles that a publicist attempts to “place” on blogs that are typically ad-driven and lacking in quality control, and a big, friend-annoying push on release day. In sum, releasing a record on Geocities is a knife that cuts both ways; it enabled Cindy Lee to squeeze out the middleman, hack the attention cycle, and shroud the record in the romantic aura of mystery and solitary genius; however, it also contributed to no small amount of misunderstanding, something few artists enjoy or actively court. The decision to ride as a lone wolf reeks of a rugged individualism I do not share; I value collaborations and partnerships.

I am fairly qualified to comment on Diamond Jubilee’s rollout. Like Cindy Lee, my band Trummors began work on our latest LP four years ago, and a few of the songs were based on melodies or progressions that had been kicking around for far longer. Yet, at each step of the way—from arranging to recording, editing to sequencing, and, most crucially, outlining a release plan—we made nearly opposite decisions as Cindy Lee. This is not to say one path is unambiguously superior to the other, only time will tell, but merely to reiterate that I have some insight into the costs, benefits, and stakes of these choices, both commercially and aesthetically.

Trummors 5 was culled from about 20 songs we recorded at home using a hodgepodge of analog gear, DAWs, and flown-in drum tracks. I played most of the instruments: piano, acoustic and electric guitar, bass, and lap steel. The results were charmingly "deskilled" at best, amateurish at worst. When I sent roughs to Pete at our label, he encouraged us to follow this path, noting that he liked the intimate vibe and thought others would respond positively to it as well. Maybe he was right. At any rate, Anne and I weren’t satisfied; we recorded our previous LP Dropout City at Palomino Sound, an affordable, well-outfitted studio in L.A, so we didn’t feel too terrific about what we perceived as a lowering of our sonic standards.

In the thick of the pandemic, we booked time with producer Dan Horne at his Lone Palm Studio (now Universal Hair Farm), and called in friends to help us live track. This method may not suit everyone, but for us, there’s a certain alchemy that only comes from making records this way—after honestly assessing our record-in-progress, we realized we weren’t prepared to dispense with that. All told, over the course of two years, we spent upwards of 6k making the record, not including travel costs. We did not receive a recording advance (ask PayPal credit how we made this record!), but eventually we were paid back half of that amount upon agreeing to release the record the traditional way: on a label, with a coordinated publicity campaign, and a vinyl pressing with a limited edition colored variant. These were not decisions we took lightly; it was not driven by blind, unreconstructed faith in the status quo. Rather, as a band with a small, niche audience—far too small to reach our longtime goal of being a bookable live act in 2024—this was truly a case in which the standard practice appeared to be the best way to achieve our goal of modest audience growth. Albeit on a much smaller scale, the effect of Cindy Lee’s release was akin to proximate rollouts by megastars like Beyonce and Taylor Swift, artists whose teams are hellbent on sucking all the oxygen, and every last dollar, out of a music business increasingly circumscribed by an unhealthy monoculture.

Too, Trummors 5 eschewed the sprawling, maximalist approach that characterizes Diamond Jubilee. Instead, we did that sometimes painful thing writers and artists do: edit. We chose what we thought were the strongest ten songs from nearly two hours of music we recorded at home and shaped them into a coherent whole. I maintain the conservative position that the LP-as-unified-song-cycle is the heart and soul of the recorded music game. Moreover, as Alfred Hitchcock famously quipped, “The length of a film should be directly related to the endurance of the human bladder.” The same can be said of albums. Still, we had a nagging sense of “if a tree falls”; the only option was to reconcile ourselves to the gaping maw of obscurity. In short, Cindy Lee showed me the folly of maintaining any sanguine hope for modest but significant audience growth in a winner-take-all world, and for that, I begrudgingly thank them for removing the scales from my eyes (Flegel’s pronouns have vacillated between they/them and he/him; I’ve used these pronouns interchangeably in this essay).

What’s left is a record full of contradictions: simultaneously an earnest and impressive artistic statement, a pragmatic (if self-serving) tweak on the music business’s notorious PR boondoggles, and, of course, a bit of a gimmick. According to Sianne Ngai (2020), the gimmick is the capitalist form par excellence. Ngai writes, “Gimmicks are fundamentally...devices that strike us as working too little (labor-saving tricks) but also as working too hard (strained efforts to get our attention)” (1). Cindy Lee's mid-fi, minimally edited recordings achieve a magical immediacy by working too little, but they also work too hard to make sure we notice. Thus, as Ngai observes,

"The gimmick [...] acquires its reputation of bad timing—being too old or too new—based on its deviation from a tacit standard of productivity. Under or overperforming with respect to this historical norm, it strikes us as technologically backward or just as problematically advanced: futuristic to the point of hubris, as in the case of Google Glass, or comically outdated, like the choreographed jerks used to simulate turbulence in television episodes of Star Trek [or Geocities]" (3).

Had Flegel released this record a few years earlier, it would have merited inclusion as a case study in Ngai’s book. Perhaps the tensions that subtend the gimmick are what makes Cindy Lee’s Diamond Jubilee so difficult to parse, and so prone to endlessly recursive debates about its merits.

Works Cited:

Kornbluh, Anna. Immediacy, or the Style of Too-Late Capitalism. Verso, 2024.

Ngai, Sianne. Theory of the Gimmick: Aesthetic Judgment and Capitalist Form. The Belknap Press of Harvard University Press, 2022.

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harrison-abbott · 11 months

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A Post-Internet World

I was watching The X-Files earlier. Season 1, which aired in 1993. It’s a fun show; and as a 90s boy (me being born in 1992), it took me back to that hazy world, where the music was different, the haircuts different, even the colour of the streets seemingly different.

The characters step into phone booths to make calls. They still have those televisions which are massive black boxes which flash with those black & white dots when not hooked on to a channel. They still read broadsheet newspapers. I’ll admit a nostalgia for the 1990s and TV shows from that pre-Sopranos age.

But it got me thinking about the main thing missing from the daily lives of people back then.

The internet. They don’t use the internet; it’s just not there … Which is surreal when you compare it to 2023, when all of us are constantly wired to the internet.

So it got me thinking about just how much the world wide web has altered the planet, since the era I mentioned above, when I was a child.

1993 is a convenient year, because this is when the first proper web browser was released to the public. Amazon and eBay were invented in 1995, and Google in 1998. Wikipedia was born in 2001. In 1993, 1% of information fed through global telecommunications networks was performed via the internet. In 2023, it is 100%.

What about TV shows? Well – you remember Blockbuster, right? The video store. That’s what you’d do on a Friday night, go and rent a VHS out to watch the X-Files. Well, Blockbuster declined heavily after the explosion of the internet, and closed its last store in Alaska in 2018.

The internet also killed Toys R Us, RadioShack, Virgin Megastores (in terms of high street shops, in the West), the Discovery Channel Store, Borders book shop, Hastings Entertainment, Dixons entertainment, Woolworths, Sears (which was once the world’s largest retailer) and GameStop, to name a few.

Furthermore, there are whole industries which have had to adapt to the WWW. Pre-internet, and up until the new millennium, almost all books were sold in bookstores, as physical copies. Today, 80% of books are sold online. Specific types of books are no longer bought on demand; such as encyclopedias, dictionaries, travel guides or maps – all of which are easier to access online.

Landlines … for your phone in your house. In the 1990s 9 in 10 of households used their landline phone as a main way of communication. Today it’s 9 in 10 with cellphones.

Journalism. From 2005 to 2021, over 2200 American print newspapers closed in the US; and from 2008 to 2020, the number of American newspaper journalists were cut by half. Similarly, in the UK, around 300 newspapers died away between 2009 and 2019.

The music industry. Is an obvious one, and among those most severely struck. Whilst the net made it far easier to pirate music, platforms such as Apple Music and Spotify removed the need for illegal listeners. The industry itself was among the most profitable in the 1990s. Within the last 20 years its revenue has been reduced by 50%, when taking all sources into account. CD sales reached their peak in the year 2000 in America (a figure of around 900 million). Since then sales have dropped 95%.

And, on a grander scale, we can’t ignore how the internet has altered how we socialise. We spend more time on the internet in our daily lives that we do via communicating with other people face to face.

It’s changed the way we read, and the amount that we read. People are far more likely to skim read articles on a screen and not read beyond the initial three or four paragraphs, especially if this requires clicking ‘next page’ to read on. Writers on the internet now write shorter sentences in order to hold reader attention span.

The internet has changed crime. Through cybercrime, as people find it easier to steal money from long distance locations whilst hiding their identities. It is estimated that over $600 billion is lost (or robbed) each year via cyber criminals.

It’s changed the way people date. People who use dating apps are more likely to have sex sooner in a relationship than those who meet in the ‘traditional’ way; and are more likely to date several people at once before choosing a specific individual. Moreover, it has made people less likely to commit, because with internet dating, they have far more options.

Most of this essay has been negative. One can’t deny that the internet has many positive sides to it too. With Healthcare, for instance: as people are able to communicate with their doctors without having to physically attend a GP, thus making it faster. And in terms of education – one can basically look up any information they please at any point. Rather than having to head to a library or school.

I use the internet all the time as well. Am no different. I suppose it just felt odd, watching the X-Files earlier, as it gave me that dose of what it was like in boyhood. There was Twin Peaks, as well, and Friends, you know, all of those classic 90s shows. I used to watch them on one of those gigantic televisions, which only had four channels.

In 1993, around 15 million people used the internet. Nowadays, over 4.66 billion people are online. That’s less than 1% of the world population in 93, to around 60% of the world population now.

I miss the 1990s. It was a great decade for things like television, and film, and music. Culture in general. The irony is that I no longer own a VHS player. And I was using a streaming site to watch the X-Files earlier. I should feel lucky to have experienced that last-decade-before-the-internet. To belong to the millennials generation.

What I do still have is a retro TV (with the black & white scrambly dots), and a Nintendo 64 and Playstation, oh – and a great collection of CDs. And they’re never getting chucked out, ever. Will keep them, always.

#writeblr #essays #history of the internet #history of communications #x files #1990s tv #classic tv #blockbuster #how the internet has changed the world #history of culture #cinema #journalism #music industry

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tea-mew96 · 1 year

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Just got done watching the Transformers fan stream and I came out more frustrated than excited.

Positive things first: I love getting to see the hosts be so happy and proud about showing off all the toys and designs they've worked on and are going to work on. They looked like they were having a fun time and their joy is pretty infectious. There was some really fun news given about future toys too (Armada Megatron holy shit!).

But what really grinds my gears is that I find it annoying to see them announcing Wave 2 of Legacy Evolution when my local stores haven't even gotten Legacy Wave 2 deluxe toys in. Weird, since I have seen Legacy Wave 2 Voyagers, Core classes, and Leaders. Buzzworthy and Velocitron exclusive toys seem to be keeping up at my local stores and I just saw Earthspark toys beginning to get stocked too (actually own a couple now, will show off soon).

But Legacy Wave 2 Deluxes or any of Wave 3 toys and later? I’ve seen none of them. Whatever distribution problem is going on, at least in my area it’s impacting the main Legacy toyline specifically. Studio series seems to be behind too.

The only reason I happen to have toys from Legacy past Wave 1 is because I've preordered the ones I really want out of fear that I'll never find the damn things in stores. As expected, the stream did not acknowledge this problem at all and as far as I can tell, Hasbro doesn't seem to be acknowledging this on any sites either. Maybe their silence is an indication that they're busy looking into the distribution problem, but that's an optimistic reasoning that gives them way too much benefit of the doubt.

To be fair, I'm aware that distribution problems are not the fault of any of the people who were hosting the fan stream, but boy does it ruin the excitement that fans in a similar situation as me should have.

For a toyline that supposedly isn't exclusive to online ordering and is supposed to be in mass retail, I shouldn't being having huge fears of goddamn Core, Deluxe, and Voyager figures not showing up at my local stores. IMO that sounds stupid. If later Legacy figures aren’t going to be released in brick and mortar stores, that’s fine but you need to communicate that to your customers. If that’s not the case, start figuring out this distribution issue and tell us what’s going on and how you’re going to fix it.

Can't imagine why Hasbro lost revenue last year when you can't find their new products on shelves. /s

#really hope your local stock is better than mine cuz I'm in pain rn #transformers #transformers legacy #transformers legacy evolution #maccadam #tea.txt #long post

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succubratty · 2 years

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Got some good news to announce:

CW: personal/sex working mention/laser hair removal/transition and dysphoria mention

The first one:

My request to enter the Pornhub Model Payment Program was accepted last week.

That means my content will start to receive some revenue.

I can start selling custom content and things like that.

I'm thinking of doing fart videos, JOIS, and acting on some prompts. I have a lot of explicit sexual content, but it needs more fetish. 🤭

The only thing Pornhub doesn't allow is scat, but that will happens in its own time.

I gave myself a stage name. I'm still using Ellie but gave myself the last name, "Eiffing."

So now I'm Ellie Eiffing, the cute office girl by day and the slutiest whore bratty succubus at night.

I'm so happy to do this; after losing all my clients in the Tumblr sex ban/wipe-out in 2017, I was discouraged from doing content again and creating stuff, but things are finally falling into place.

I'm looking forward to it because I love being a whore online. 🥰 Here you can check my PornHub Channel.

Like my Twitter, both have explicit sex, so if you're uncomfortable with it, please take care of yourself and don't expose yourself to that. 💖

The second one:

Context:

Between 2016 and 2017, I had 12 sessions of laser hair removal on my face before starting E.

The thing helped me cope with my dysphoria and removed most of my facial hair, but it didn't remove it all; seriously, boys and gals, I had a lot.

Three months ago, I resumed what I started 5 years back. The thing has been so effective, and it makes me so happy.

I always try to hide my face from photos (satan bless covid masks), couldn't do my makeup every day because foundation barely covered my hair, and similar stuff.

So now:

The thing is that a small voice told me: "bitch, now you got money to do the rest of your body, do it!" and that's what I did.

This Thursday, I'm starting my entire legs, foot, buttcheeks, pubis, pussy, buttcrack/bumhole.

No more waxing; I will take many pictures of my smooth hairless ass and a lot of related content.

I'm crying with happiness cuz it took me a lot to accomplish this, and this is just the beginning.

This bratty slutty succubus is finally winning. 💖

Thanks for reading me. 🥰

SuccuBratty 🍑💨

#personal

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market-sample-reports · 2 months

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Living Room Furniture Market Size, Competitors Strategy, Regional Analysis and Industry Growth by Forecast to 2031

The latest “ Living Room Furniture Market Forecast | Share and Size - 2021” report by The Insight Partners offers a detailed analysis of prime factors that impact the market growth such as key market players, current market developments, and pivotal trends. The report includes an in-depth study of key determinants of the global market including drivers, challenges, restraints, and upcoming opportunities.

This market report is ideal for businesses opting to enter or excel in the Living Room Furniture market. This strategic market forecast not only makes businesses aware of present market scenarios but also presents future market forecasts. These insights profoundly cover Living Room Furniture market size, share, growth, and projected revenue in the forecast duration.

The Living Room Furniture market report encompasses driving factors of the market coupled with prime obstacles and restraining factors that hamper the Living Room Furniture market growth. The report helps existing manufacturers and entry-level companies devise strategies to battle challenges and leverage lucrative opportunities to gain a foothold in the global market.

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Figure out the Living Room Furniture market dynamics altogether | 2021

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Living Room Furniture Market diagrams, pie charts, regional market share maps, inventory network examination, and import/trade subtleties help you pitch investors.

The Living Room Furniture market report offers an in-depth analysis of the various prime market players that are active in the market. Moreover, it provides their thorough financial analysis, business strategies, SWOT profile, business overview, and recently launched products & services. In addition, the report offers recent market developments such as market expansion, mergers & acquisitions, and partnerships & collaborations. The prime market players observed in the report are Companies IKEA, Ashley Furniture Industries, NITORI, Yihua Timber, Huafeng Furniture, Dorel Industries, Nobilia, Sauder Woodworking, Suofeiya, La-Z-Boy Inc.

On the Basis of Product Type this market is categorized further into-

Sofas and Couches

Chairs and Tables

Others

On the Basis of Distribution Channel this market is categorized further into-

Specialty Stores

Online Retail

Others

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The Living Room Furniture market is analyzed across the globe and highlights several factors that affect the performance of the market across the key regions –

North America (U.S., Canada, Mexico)

Europe (U.K., France, Germany, Spain, Italy, Central & Eastern Europe, CIS)

Asia Pacific (China, Japan, South Korea, ASEAN, India, Rest of Asia Pacific)

Latin America (Brazil, Rest of Latin America)

The Middle East and Africa (Turkey, GCC, Rest of the Middle East and Africa)

Rest of the World

The Living Room Furniture market research offers revenue forecasts for every year coupled with sales growth of the market. The forecasts are provided by skilled analysts and after an in-depth analysis of the Living Room Furniture market trends. These forecasts are essential for gaining investment insights into the prospects of any industry.

Author’s Bio:

Akash Khilare

Senior Market Research Expert at The Insight Partners

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automotive-components · 4 months

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Top Drivers of the Used Car Market Growth: Affordability, Tech, and Sustainability

The engine of the automotive industry may sputter with new car production hiccups, but the used car market is roaring into the fast lane, projected to surpass $120 billion by 2027. This $94.9 billion behemoth in just the US alone isn't just thriving – it's undergoing a metamorphosis, fueled by shifting trends, tech-savvy buyers, and a growing eco-conscious consumer base. Buckle up, because we're about to take a deep dive into this dynamic used car sector, exploring its major players, the growth drivers, and the exciting future outlook.

Shifting Gears: The Landscape of the Used Car Market

The used car market landscape is a bustling highway, populated by diverse competitors:

Franchised Dealership Titans: These industry giants, like Toyota and Ford, hold a commanding 75% market share, offering brand recognition, diverse inventory, and established financing options. They're the undisputed rulers of the road, a testament to their long-standing reputation and customer trust.

Independent Garages, the Underdogs: Don't underestimate the scrappy independents! With a 25% market share, these smaller dealerships offer a personalized touch, often competitive pricing, and sometimes niche vehicles that the big boys miss. They're the alleyway gems, known for their flexibility and hidden treasures.

Online Accelerators: CarMax and the Digital Revolution: Forget dusty brochures and haggling – online platforms like CarMax and Autotrader have transformed the market. By providing convenience, transparency, and access to a vast used car market portfolio, they've shifted the buying experience into the digital fast lane.

Fueling the Boom: What's Driving the Used Car Market Growth Rate?

Several factors are propelling the used car market future outlook like a well-tuned engine:

New Car Price Surge: While new cars become increasingly expensive, the appeal of the affordable used car option grows ever stronger. Rising new car prices are like a headwind for new car sales, but a tailwind for the used car market.

Environmental Consciousness: As sustainability becomes a priority, the lower carbon footprint of used cars makes them an attractive choice for eco-conscious consumers. It's not just about saving money; it's about saving the planet, one pre-owned vehicle at a time.

Convenience and Technology: Online platforms and improved financing options like instant pre-approval have streamlined the used car market experience. Purchasing a used car is no longer a marathon, but a quick, efficient pit stop.

Shifting Demographics: Millennials and Gen Z, who prioritize experiences over possessions, are increasingly opting for used cars. They're the new drivers on the road, valuing practicality and affordability over brand-new shine.

Challenges on the Road: Navigating the Bumpy Bits of the Used Car Market

Despite the used car market growth, some bumps lie ahead:

Supply Chain Disruptions: New car shortages can ripple through, impacting used car market revenue and inventory. A hiccup in new car production can throw a wrench into the well-oiled gears of the used car market.

Economic Uncertainty: A potential economic downturn could affect consumer spending and used car market growth. A bumpy economic road could slow down the market's rapid acceleration.

Cybersecurity Threats: Online platforms must prioritize robust security to protect sensitive customer data. A cybersecurity breach can be a major crash in the digital ecosystem of the used car market.

Charting the Course: How to Thrive in the Thriving Used Car Market

To navigate these challenges and seize the opportunities, major players and newcomers alike need to:

Embrace Digitalization: Invest in user-friendly online platforms and mobile apps to attract tech-savvy customers. The future of the used car market is paved with digital roads.

Focus on Customer Experience: Provide excellent service, transparent pricing, and personalized options to build loyalty. Make every customer feel like a champion, not just another buyer.

Diversify Offerings: Cater to niche segments like electric vehicles, luxury cars, and classic models to open new used car market revenue streams. Don't just stick to the same old makes and models; explore new avenues.

Prioritize Sustainability: Implement eco-friendly practices and promote fuel-efficient vehicles to resonate with environmentally conscious consumers. Go green to attract the green-minded generation.

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zannatykhatun · 4 months

Text

Local life live broadcast, a new "track" emerging?

In 2016, before Taobao Live was officially launched, the shopping guide platform Mogujie had quietly launched a live broadcast function. This model, which was similar to TV shopping, seemed very "alien" in the show live broadcasts that were full of shouting and dancing at the time. But in just three years, Taobao Live’s annual GMV exceeded 200 billion, doubling in one year.

From a show-like talent show to hundreds of HE Tuber millions of Chinese people’s new shopping carts, e-commerce live broadcasts have cultivated super anchors, which in turn have brought super sales, profoundly affecting the direction of China’s Internet business model.

But outside of "super", iResearch data shows that the online penetration rate of the local life track in 2021 is only 12.7%, mostly composed of a large number of small and medium-sized businesses. So, how can these local small and medium-sized businesses that focus on three meals a day, firewood, rice, oil, and salt participate in live broadcasts to gain revenue?

The answer is a new track, local life live streaming.

It is taking a completely different path from e-commerce live streaming - a complete local life live broadcast includes three stages: online live broadcast display, online ordering and offline consumption. Among them, offline consumption means the write-off rate, which is the most One of the important indicators is related to the sustainability of local life live broadcast.

For example, even if it is a national brand like Mixue Ice City or McDonald's, with the help of the exposure brought by local live broadcasts, it will eventually be converted into orders for different stores in various provinces and cities. Only when the write-off is completed, will the entire chain be closed-loop. . In other words, the main body of local life live broadcasts is specific stores, not brands.

Recently, according to media reports: Meituan App has launched a fixed entrance for live broadcast. Starbucks, Haidilao, Super Orangutan, and No. 9 Hot Spring Lifestyle Center have all tried Meituan live broadcast. Consumers can place orders at nearby stores and watch and buy at the same time. 30 Delivery is within minutes, and many merchants say their order conversion rates are 3-5 times higher than other platforms.

Coincidentally, last year, Wumart also launched hourly delivery service in the Douyin live broadcast room.

As local life live broadcasts become increasingly popular, this article attempts to explain, what is local life live broadcasts? What is the difference between it and e-commerce live broadcast and content live broadcast? For regional merchants, how to seize the new opportunities of local life live broadcasts to achieve low-cost and accurate customer acquisition?

1. Live streaming of local life, the key is “local”

Live streaming is becoming a standard feature in the retail industry.

Since last year, Ginza Supermarket, a long-established retail company in Shandong, has established a three-level live broadcast system of "headquarters-store-counter". It has developed more than 5,000 store anchors and has a KPI of "at least two live broadcasts per week in stores". The platforms are Meituan and Douyin.

"I grabbed a few barrels of cooking oil. When the takeaway boy knocked on the door and delivered it, the anchors on the mobile phone screen were still talking. It felt amazing." A customer in Qingdao tried the "see and order now" for the first time during June 18 this year. Instantly reach” local life live broadcast.

Compared with e-commerce live broadcasts that are a national game of chess and centralized delivery, local life live broadcasts are obviously closer to consumers. And this "close" distance also means that the customer source it needs to attract is not general traffic, but more precise traffic - the right people who see the live broadcast at the right time and in the right place.

For example, if you recommend Datong Sliced Noodles from a South Third Ring Road community to white-collar workers who work in Wangjing during the afternoon tea time, this part of the traffic will be invalid. Although it brings clicks, orders and write-offs cannot be placed.

Specifically, a complete local life live broadcast includes three stages: [A] online live broadcast display [B] online ordering [C] offline consumption, all three are indispensable. In contrast, the process of completing an e-commerce live broadcast is [A+B], and pure content live broadcast only requires [A].

It can be seen that offline consumption constitutes the core factor that distinguishes local life live broadcasts from the other two. The “offline” mentioned here includes both consumers taking the initiative to go to offline stores to redeem experience coupons for eating, drinking and entertainment, and also including goods being delivered to their doorsteps through takeaway riders.

All in all, the final service of local life live broadcast needs to be undertaken by offline physical stores, which drives the sales of offline physical stores.

When [traffic accuracy] forms the core of local life live broadcasts, the measurement criterion for live broadcast effects is no longer "how many people watch", but "how many people buy and cancel", which is the final conversion rate.

Data shows: On June 19, the transaction volume of Ginza Supermarket exceeded 300,000 yuan during Meituan’s live broadcast, driving the transaction market to more than double year-on-year. The TOP3 most popular products among consumers in the live broadcast room are Blue Moon laundry detergent, Luhua peanut oil, and Goodnon frozen durian meat—either large items that are difficult to pick up by yourself, or fresh food that requires timeliness, all based on Insights into the immediate needs of local consumers.

Comparing Douyin and Meituan, the two current players in the local life live broadcast track, it can be clearly found that Douyin's gameplay focuses more on traditional e-commerce live broadcasts, driving traffic and promoting popular products; although Meituan has less traffic than Douyin, However, due to the natural consumption attributes of platform users and the coverage of nearby stores, the conversion rate of order placement and write-off is much higher than that of other platforms.

According to third-party statistics, the average conversion rate of orders for live streaming by Meituan’s local merchants exceeds 30%, and the conversion rate can reach more than 80% in some scenarios. The write-off rate of these orders ultimately converted into store sales exceeds 90%.

“The number of viewers in Meituan’s live broadcast room is not large, but thousands of orders have been generated. The conversion rate is 3-5 times that of other platforms. Placing orders on the spot is equivalent to a 100% write-off rate, and the traffic is instantly converted into real money. sales volume," Gu Hongzhi, deputy director of the Ginza Group's Digital Operations Center, revealed.

It can be seen that merchants’ expectations for Meituan’s live broadcast are more likely to be accurate traffic and high conversion rate, rather than general exposure.

2. Recalculate an account

"How much will it cost?" This is a question most frequently raised by bosses in business interviews.

The retail industry is a tough business with gross profit margins that continue to hover between 10% and 20%. Every piece of steel spent must be priced.

Compared with fast-moving consumer goods brands that frequently invest billions of resources in anchors to bring goods, catering is a more regional and dispersed industry, with limited potential customers, and it pays more attention to conversion rate/input-output ratio.

However, for a long time, local businesses have lacked cost-effective marketing channels, and the cost of acquiring customers through the Internet has become increasingly high.

Let’s do a detailed calculation:

If local businesses want to build their own teams for live broadcast, they need at least three costs - labor costs, product discounts, and delivery fees. In the early days, most merchants’ labor costs accounted for 70%, product profits were 30%, and there were no advertising expenses. In the later period, labor costs will decrease and advertising expenses will increase. The "Douyin Merchant Survival Report for the First Half of 2022" shows that among the top 200 best-selling live broadcast rooms, 70% of the viewers come from paid streams.

An owner of a hotpot restaurant in Fujian said that the shelf life of platform traffic has "become shorter" and the launch cycle has accelerated from 6 months to 2 months. As Douyin traffic is diluted faster and faster, sometimes you may have to push it once a month to catch up with new dishes. And "the difficulty is that posting a few random promotions will have no effect at all. You need to submit dozens of posts each time, which adds up to the price."

Take Douyin's streaming tool as an example. The massive local promotion function is more powerful than DOU+. It can stop advertising, expand from 6 to 10 kilometers to 20 kilometers locally, and screen precise people. It is a tool that is more suitable for monetizing commercial traffic. .

But the question is whether local life live broadcasts with strong LBS attributes require traffic 20 kilometers away.

Massive local promotion is one of the streaming tools chosen by live streaming merchants (screenshot of official website)

In this sense, the traffic that is more friendly and stable to local physical merchants is the natural traffic that is already “nearby”.

After all, their business scope is only local, and at least half of the money spent on advertising on content platforms is wasted. They need a local life platform that reaches 3-5 kilometers nearby and directly leads to transactions.

In addition, merchants often need to pay pit fees, product commissions, brand fees, etc. for the live broadcast of the master. The master uses this part of the fee to buy traffic to increase the popularity of the live broadcast. But in the end, the master continues to accumulate attention, and the merchant must pay for each live broadcast. Pay.

Guohai Securities believes that: looking at the platform commission rate alone, Douyin group buying commission is lower than Meituan, but Douyin merchants rely more on local group buying experts to bring goods. The commission rate of the experts is superimposed on the platform commission, and the overall expense rate is higher than that of Meituan. group.

Take meal delivery as an example: Meituan’s commission rate is 3%, Douyin’s is 2.5%, and the master’s commission rate is 3%-8%.

Compared with e-commerce, local stores urgently need lower-cost and more efficient live broadcast customer acquisition channels. At present, most Meituan merchants participate in live broadcasts through "official live broadcasts" or "staff self-broadcasts". There are no advertising costs, so product discounts can be kept to a minimum.

Pandora is a hair salon chain brand in Shanghai. I have done live broadcasts of local life before, and 618 mainly uses Meituan’s official live broadcast room to sell goods.

According to reports, the average customer acquisition cost of Pandora stores is 100-120 yuan. More than 1,000 orders were sold during this live broadcast. Calculated based on the ratio of one-third of new customers, it is equivalent to saving more than 30,000 yuan in new customer acquisition costs. At present, the team has not tried self-broadcasting, and all the saved labor costs and delivery costs have been used for product discounts. "We have not given such a low price in the past three or four years."

3. The future of distributed live broadcast?

As Meituan, Douyin, etc. have entered the local life live broadcasting industry, the value of this new track needs to be re-examined.

“Attracting new customers depends on online, and retaining customers depends on offline.” A catering owner who has been live broadcasting on multiple platforms for three years summed up his business philosophy. Live streaming of local life is a more cost-effective and flexible customer acquisition channel, but the final retention depends on the quality of store service.

Public reports indicate that Ginza Group has upgraded its channel requirements for live broadcasts and currently requires stores to broadcast at least two live broadcasts per week. This means that consumers anywhere in Shandong who open Meituan may see live broadcasts from nearby Ginza supermarkets. The content of the live broadcast may be the ultra-low price of Blue Moon laundry detergent, it may be a tasting of spicy crayfish, or it may be news that Guangdong lychees have been flown to the store.

There will be more and more regional small-scale live broadcasts like this. Consumers go to Taobao to stock up on branded, low-price products, Douyin to buy good products they like based on their interests, and Meituan to find nearby stores for immediate consumption. This difference determines that the main body of Meituan’s live broadcast is physical stores. The platform will not focus on official live broadcasts, there will be no star anchors, and national brands will not be the protagonist.

More and more local businesses have joined Meituan Live (Screenshot of Meituan app)

According to news on the evening of July 11, Sina Technology learned that a fixed entrance to "Meituan Live" appeared in the recommended position on the first screen of the Meituan App. In addition to official live broadcast rooms such as "Shenshou" for food delivery merchants and Meituan Travel Live Broadcast Room, there are also many self-broadcast live broadcast rooms for local merchants.

It can be seen that the ultimate form of Meituan's live broadcast may be: in any region and at any time, nearby stores will spontaneously set up mobile phones to conduct small-scale "distributed" live broadcasts.

This is the future of local life live streaming.

columnist

Daozong Youli, WeChat public account: Daozong Youli (ID: daotmt), everyone is a product manager columnist. Formerly known as Wai Daodao, he is an independent writer and an in-depth observer of the Internet and technology circles.

This article was originally published on Everyone is a Product Manager and may not be reproduced without permission.

The title image is from Unsplash and is licensed under CC0.

The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services.

#HETuber #Music #Gaming #Entertainment #Sports #Science And Technology

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zannatykhatun45 · 4 months

Text

Local life live broadcast, a new "track" emerging?

GMV exceeded 200 billion, doubling in one year.

The answer is a new track, local life live streaming.

the sustainability of local life live broadcast.

Coincidentally, last year, Wumart also launched hourly delivery service in the Douyin live broadcast room.

1. Live streaming of local life, the key is “local”

Live streaming is becoming a standard feature in the retail industry.

All in all, the final service of local life live broadcast needs to be undertaken by offline physical stores, which drives the sales of offline physical stores.

It can be seen that merchants’ expectations for Meituan’s live broadcast are more likely to be accurate traffic and high conversion rate, rather than general exposure.

2. Recalculate an account

"How much will it cost?" This is a question most frequently raised by bosses in business interviews.

The retail industry is a tough business with gross profit margins that continue to hover between 10% and 20%. Every piece of steel spent must be priced.

However, for a long time, local businesses have lacked cost-effective marketing channels, and the cost of acquiring customers through the Internet has become increasingly high.

Let’s do a detailed calculation:

But the question is whether local life live broadcasts with strong LBS attributes require traffic 20 kilometers away.

Massive local promotion is one of the streaming tools chosen by live streaming merchants (screenshot of official website)

In this sense, the traffic that is more friendly and stable to local physical merchants is the natural traffic that is already “nearby”.

Take meal delivery as an example: Meituan’s commission rate is 3%, Douyin’s is 2.5%, and the master’s commission rate is 3%-8%.

Pandora is a hair salon chain brand in Shanghai. I have done live broadcasts of local life before, and 618 mainly uses Meituan’s official live broadcast room to sell goods.

3. The future of distributed live broadcast?

As Meituan, Douyin, etc. have entered the local life live broadcasting industry, the value of this new track needs to be re-examined.

More and more local businesses have joined Meituan Live (Screenshot of Meituan app)

This is the future of local life live streaming.

columnist

This article was originally published on Everyone is a Product Manager and may not be reproduced without permission.

The title image is from Unsplash and is licensed under CC0.

The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services.

#HETuber #Music #Gaming #Entertainment #Sports #Science And Technology

0 notes

mamun258 · 4 months

Text

Total defeat? The digital transformation of traditional industries that I have personally experienced

How traditional enterprises carry out digital transformation is a hot topic at present. The author combines his own personal experience to HE Tuber discuss two issues about digital transformation with you. Let’s take a look.

The opening picture:

The digital transformation of traditional industries is a hot topic, and Gu Mujun happens to be in this trend. This time, through a personal experience, I will discuss two issues with you:

Is digital transformation just about moving all the offline affairs online?

What is the key that hinders the digital transformation of enterprises in traditional industries?

1. Explain the background of the story

The story takes place in the domestic insurance industry. The company has a typical headquarters + local branch structure model, and its revenue mainly relies on offline human flesh sales by insurance agents. With the wave of digitization and technology coming, the headquarters has positioned itself as the central brain. It hopes that through the construction of a middle platform, it can remotely and accurately control various local branches, and it is best to issue instructions to each front-line agent so that the company can better perform The biggest advantage: strong front-line execution.

But here comes the embarrassment. The front-line branches have been running for so many years, and the bosses at the headquarters basically don’t know what each agent does every day? ! Everyone can only know the day the agent joined the company and how many insurance policies were sold on that day, but the process is completely offline and black-boxed.

Here is a brief introduction: The daily work arrangements of agents are not planned by the system like the delivery boys, but they all rely on their own consciousness to show their talents. There are only a few days a week when you will be asked to come to the department’s offline stores for morning meetings. The rest of the time is up to you. Anyway, if you can’t sell insurance, you will have no money. If you don’t have money for a long time, you should leave.

This kind of approach that only looks at the results and not the process is no problem during the period of rapid and brutal market growth. However, as competition continues to intensify, the need to reduce costs, improve efficiency, and increase production capacity is urgent, and process management is frequently put on the agenda.

In this regard, some institutional branches have already tried to take action. The method is paper and pen: uniformly print standard format notepads, allowing agents to record in a standardized and formatted manner what they do related to selling insurance every day. including but not limited to:

Did you have the opportunity to make an appointment with the client today so that you can understand the client’s situation and introduce insurance by the way?

After getting an appointment, have you actually concluded the conversation with the client? Chatting on WeChat online? Or was it an offline chat?

During the chat, what specific valuable information was discussed? Especially the customer’s home security situation?

Anyone with a discerning eye can tell at a glance that what is described above is actually the first few steps in the sales conversion funnel. Without this process, there will be no sales results. With the small notebook as shown below, as a group, the agent will have the person in charge supervise everyone to fill it out every week, and then collect it and manually transcribe it into an Excel form by a dedicated person, and then summarize and report it step by step. However, if you are smart, you must have expected that this method is inefficient and has a high threshold. The final result is that the agent's cooperation is low, and it is often difficult to promote and implement it.

2. Let’s take a look at the “normal” operations

In order to solve this problem, many exploration attempts have been made at the company level. The purpose is to make all the original, inefficient and opaque offline behaviors of agents online as much as possible.

For example, in the past, those small notebooks offline were inconvenient to use. We will directly develop a small tool for you, and you can automatically fill in and submit reports on the APP on time. After the headquarters obtains the data, it will further process and analyze it to gain insight into the differences in sales behavior patterns of agents in various regions, and then dynamically adjust the sales targets assigned to you and allocate different learning and training resources. The concrete diagram is as follows:

3. Stop for a moment and review

Is the above approach really possible?

Announce the answer: Agents generally follow the requirements of the headquarters and find a time every week to fill it out casually , because the headquarters can only assess how many people have filled it out and whether they have filled it out completely, but there is no way to determine whether the filling is accurate ~ (Manual spread of hands)

Later, the headquarters also found out, but it's not a problem~ Because the agents didn't fill it out seriously, it was a problem with their quality and attitude, not with our product design. It is very likely that this offline data cannot be collected, so please ask the big boss We are considerate and considerate

Is the quality of the agents poor? If you look at it solely from the perspective of academic qualifications, it is indeed not very popular. Most of the agents have a college degree or below. Isn’t their attitude also correct? Judging from the actual visits, it is indeed not very positive, because everyone is focused on money. This thing is laborious and has nothing to do with money, and sometimes they are too lazy to deal with it. But is there no problem for us Internet people here? It’s time to review the Weibo screenshot at the beginning. I hope everyone will read it carefully together👇

After reading this, think about this: Is this kind of digital transformation a bit too condescending ? Isn’t it a bit too much to take for granted ? But why do so many smart bosses turn a deaf ear? Is it possible that only a few of us pawns have gained insight into the mysteries of the universe?

Let’s put the above doubts aside for a while and continue to look at other explorations and attempts.

4. Do some “unconventional” operations

Why do agents become self-taught masters of fooling around? After research and interviews, the answers were surprisingly consistent: Because this function is of no use to me . It is just a tool for the headquarters to collect data, and it is super troublesome and time-consuming to fill in !

Is it true that no one cares about these sales process behaviors and is unavailable? Not necessarily ~ During the research, Gu Mujun found that quite a few senior agents have the habit of recording work logs, especially after every offline contact with customers, they will record key information. For example, the customer's attitude towards insurance, current family situation, physical health, etc., but these are all in paper notebooks or other third-party general-scene schedule recording APPs. The former is not easy to browse and search, while the latter is too versatile and has many difficulties in using it. Based on these problems, you can rely on existing conversational robot products to supplement the following functions:

(1) Supports voice input of things you want to record (keyboard typing can also be used as an aid)

(2) While converting speech to text, key information is extracted automatically and structured to form notes.

(3) Integrate notes into logs, which can be viewed by day and customer name

(4) Use the key information extracted from the structure to map each corresponding behavior to different links of the sales conversion funnel, and perform statistical calculations in the background to view team data.

This function is based on helping agents record daily affairs , and by the way, it collects and records their sales process data. During the small-scale trial promotion stage, on average, each agent would actively use this function to enter 2+ pieces of valuable information every day. Compared with the previous passive filling in once a week, this was a qualitative change.

At the same time, it was also found that when agents use it independently, they not only mechanically record time, place, people, and actions, but also declaratively summarize the customer information collected when they meet with customers . For example, family situations and worries, future life plans, current life rhythm, etc. This information is difficult to capture, splice, and integrate simply by relying on fragmented online behavioral records.

One month after the trial operation, this function, as well as other "ideal" innovative experimental functions , were collectively replaced and offline by the headquarters administrative order. Because the whole country needs to play a game of chess and carry out thorough digital transformation reforms in accordance with the plan issued by the headquarters planning team.

5. What exactly does digital transformation look like?

In the past, Gu Mujun had read many high-end consulting reports and made many high-profile plans for the digital transformation of traditional industries. However, after personal experience, he realized that transformation must rely on people who can truly understand traditional industries , not the Internet circle. Er's "Flying Fairy from the Sky, Dimensionality Reduction Attack".

Going back to the two questions raised at the beginning of the article, I try to give some less mature opinions:

“Is digital transformation just about moving all the past offline affairs online?”—Definitely not. Take the example given in the article as an example. Nothing can understand your customers better than an offline one-on-one conversation. Going online helps us retain information better and more comprehensively, but it is definitely not a simple and crude way of killing offline scenes that are originally rich in information and high value . There are many industries where the focus of dealmaking is on personalized and professional offline services, such as insurance, house sales, and marriage introductions. What they have in common is the complexity and non-standardization of the products. We should think more about how to use technological means to improve the efficiency of original offline scenes instead of blindly killing them.

"What is the key that hinders the digital transformation of companies in traditional industries?" - I think it depends on how you look at digital transformation. 99% of the digital transformation discussed in this article is only discussed from a technical perspective. But think back to when Alibaba launched the data middle platform, it seems that it was mentioned that the middle platform is not only a technological innovation, but also an organizational change and corporate culture change , right?

Are front-line agents forced to report data? Or provide a tool that helps them solve problems while collecting data at the same time?

Is it to emphasize the central positioning of the headquarters and that all decisions must originate from the headquarters from top to bottom? Or should appropriate lower-level rights and responsibilities be used to activate the innovation capabilities of agency branches and improve the flow of information?

It is not that there are no successful experiences for reference in this regard. China's long-term relationship between the central and local governments has been a good exercise in how to avoid delegating power too much, leading to chaos, and not tightening power too tightly, leading to occlusion during the transformation. It depends on whether companies are willing to "copy the work."

#watch #video #upload #sharing

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sporadicprincesspainter · 6 months

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Making More With Sports Arbitrage Trading

I can just imagine how sports enthusiasts ramble on in each game for the NCAA or NBA, extending its love to the reason for dishing out a date for a ball game or to have boys' particular date in front of the television with a sumptuous pizza and few beers handy. We cannot blame such scenarios; basketball is really a boy's world after the whole.

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purple-slate · 8 months

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Kea Empowering Car Dealers with Data Insights to Increase Revenue

Disrupting Data Analytics with Kea

Today’s automobile dealers have it tough. The number of challenges is innumerable. The number of challenges increases if the dealer is a multi-brand with more than 500 used car sales per month. Collecting data insights to make data-driven decisions becomes a major challenge but that’s not the end of it. Some common challenges are listed below.

Inventory Delays

The availability of used and new cars, and relevant parts is a significant concern for dealerships. This leads to lost opportunities with customers and excess inventory creating a shortage of floor space and tying up the capital, thereby affecting the margins of these dealerships.

Lowering Dealer Loyalty

Many customers are looking for dealerships that can provide a seamless pick-up and drop option while servicing their vehicle, adequate financing and mortgage options, and, more importantly, health certificates for the used cars they’re buying. Even if the dealership falters in one of the points, customers easily switch the dealership. Not having the best-in-class customer experience is indeed a deal-breaker.

Online Marketplace

The online marketplace has emerged as a strong competitor for used-car dealerships. The sellers can initiate conversations from the comfort of their homes. Prospective customers can select, shortlist, negotiate, and close deals faster. They also eliminate the “middle-man” from the equation, ensuring both parties’ profitability. Dealerships are coming up with their own websites and platforms to counter this and give value-added services for free.

The Predicament at Hand

Jake Hallson, the sales manager was looking to maximize revenue for his car dealership and liquidate his used cars inventory. The dealership is based in a bustling city in the American midwest. A multi-brand showroom will have walk-ins of a variety of people with varied backgrounds and to cater to a wide variety of users, he had to come up with interesting campaigns, understand where to place his ads, and ensure that his team has up-to-date information in terms of the cars in the warehouse, and make sure that his customers walk out of the dealership with a smiling face, assured that they have the best deal.

To ensure he achieves the target and delights his customers, Jake must depend on data and metrics. He must clearly understand the brands that move fast, the transmissions preferred by different customer segments, and other important information such as the power train, engine capacity, fuel type, etc.

However, the dealership doesn’t have the budget to set up a big team of data analysts crunching through the data in hand and producing dashboards. Also, Jake is not a technology expert, nor does he have the luxury of time to learn and prepare such effective visualizations.

Here’s where he turned to Kea — Our Next Gen Virtual Data Analyst capable of mining millions of rows of data in microseconds, and producing relevant actionable insights at a moment’s notice.

Next “Action” Plan — Maximizing Sales & Revenue with CI

The dealership needed to plan for maximizing sales and liquidating existing inventory. An effective campaign plan in line with the cultural aspects of their target audience can turn the tables around for them, especially with the rising loss of customers to the online marketplace. It was imperative for the dealership to come up with personalized campaigns that would attract people to walk into their stores.

Conversational insights come to the rescue here. It is employed by used-car dealers to plan better using data insights having a simple language-driven interface. Jake sorts out the plan with instantaneous insights derived from Kea where he asks simple data questions in their natural language and gets pointed answers with visualizations.

Impact Campaign — Created a social media campaign in alignment with “Blue is not only for boys” with the image of different Audi cars from the warehouse. Erected a hoarding with the message “Prove the boys wrong 2745 times” and improved the footfall of working women in the demographic of 30–35.

Impact Campaign — Executed a “Safety has no Price” campaign with a safety message in and around residential neighborhoods. Demonstrated the safety features of XC90 and XC60 in those neighborhoods and improved the sales of Swedish brand cars.

Impact Campaign — Introduced a “Be the Face of New America” campaign targeting power couples. Rolled out specific feature videos and explained additional value add services that they get from the dealership. This led to clearing out the existing Audi A1 and A8 cars inventory.

Impact Campaign — Planned and executed “Feel right at home in your Lamborghini” targeting bachelors living in the European quarter. Gave the customers tailored experiences and explained how the dealership partners directly with Automobili Lamborghini to get trained on service engineering directly from them thus assuring best-in-class care for their cars. Improved the sales of Lamborghini by roughly 40%.

Impact Campaign — Set up “Make your first car memorable” stalls across different universities. Ensured the students who came to the dealership from the stall references got an extra 5% off, thereby improving budget French car sales amongst students.

Kea — Ensuring Instantaneous Insights!

Kea helped Jake get all the information they needed in a jiffy instead of fiddling around in a cluttered dashboard loaded with information. Time was really on Jake’s side because the insights were instantaneous, and timing is everything in a field like Sales and marketing. His campaigns were successful, ensuring a good flow of revenue to the dealership.

Jake depended on data insights and did not get stuck in the usual rut of collecting data, preparing dashboards, deriving insights, and then executing the campaigns. Frankly, Jake is not supposed to do that because he is a salesman, and his role is to improve sales. However, in many organizations, many salesmen are still trying to make sense of their data spread across multiple spreadsheets.

Now, I leave the decision to you, the reader. Do you want to empower your sales team with a state-of-the-art next-gen conversational insights platform like Kea? Or, do you want them to be stuck in the vicious cycle of data collection and dashboard preparation?

Head over to our webinar to learn more about how conversational insights simplify information access and what happens behind the scenes.

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This post was originally published in: https://www.purpleslate.com/kea-empowering-car-dealers-with-data-insights-to-increase-revenue/

#Kea #data analytics #data insights #conversational ai #Youtube

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kenresearch1 · 9 months

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US Game Streaming Market stand at $ 150 Bn in 2022. Will it be able to climb the ladder of Global Market Index?: Ken Research

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The recent growing vast network of gamers, with the wake of Covid-19, game streaming has become a strong income for the game companies, which in turn leads to a growth to the market. Since 2020, market for game streaming is rising by ~11%, leading to a steady growth in selling of gaming consoles to selling games through online libraries.

STORY OUTLINE

The US Game Streaming market is flourishing monetization to ensure the growth of gamers, especially the game streaming industry.

Adoption of Streaming applications and an increase in internet penetration has marked the growth in this market.

A great increase in high end computers and consoles, leads to a high engagement towards gaming and E-sports.

Games Market is also marking the growth of Game Developing Companies.

1.The US Game Streaming market is flourishing monetization to ensure the growth of gamers, especially the game streaming industry.

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Gaming Industry has a particular revenue model that lets them earn seamlessly, providing safety via online transaction, marking a rise in the growth percentage.

For the game streaming industry to rise the Game developing companies need to flourish first. They have six different types of revenue models which makes the growth spike every month.

Revenue models exploited by the game developing companies for paid games are:

Subscription Model- Which allows players to subscribe to the game or content in order to access it, making a revenue for the owner, per subscriptions.

Paid Games for Order- Which allows players to buy the game into their online or digital libraries like Steam, Origin, etc. allowing individuals to keep the game to them once bought.

Premium Model- It is a group of games that have a premium set of contents that needs to be bought using real money, which are sent directly to the owner, leaving 5% of the amount with the company.

Revenue models for the companies selling free-to-play games, are:

a) Freemium- This is a certain model which allows the players to download a free to play games, but it will have certain advertisements in between, which once viewed generates a revenue and is transferred directly to the account.

b) Battle pass- This is a separate section of content that can be brought using real money, present mostly in the free to play games. Almost 40% of total gamers go for buying battle pass as once bought, it offers currency to keep the pass going even when a season ends.

All these revenue model strive for an increase in the revenue generated from the number of people actively taking part in the games. Approximately 2 Bn gamers are actively participating in the gaming industry, making the market grow.

According to Ken Research, the rise in the Game streaming market came to rise like a flood owing to the wake of Covid-19. This first stage of a global pandemic shook the people restricting them to their homes, with almost 90% of the population not able to do anything other than stay at homes.

A steady decrease in the employment was recorded for the year, but with it a certain percentage of people rose to keep the income coming, known as “Gamers”.

From teenagers to adults, girls to boys, many rose to invest their time in gaming, especially Competitive Games, which allows many players to team up at one time, making the engagement much more interactive.

With a current market size of $150 Billion in 2022, due to increased people streaming, the market is expected to grow exponentially in the upcoming year.

A gradual increase in high-end parts for computers, high end consoles (like PS and Xbox) and thousands of games selling on online game libraries are making people come out of the stereotypic buying and reselling, and keeping the games to them forever with secure digital payments, like PayPal etc.

This resulted in gamers to showcase their games online, trying to get global recognition, with at least 55% of streamers active and earning by 2021. With websites like YouTube, Twitch, Facebook etc, people gets to broadcast their skills in an online platform with a subscriber and viewer model of payment.

This rise in streaming has marked a rise in the growth of the budget in which companies like Twitch benefit from streamers, rising every year. Every streamer playing a game, lets the owner of the game earn a revenue while he is playing.

The games that have advertisements, such as the mobile games, have a subscription and in-app purchases model of monetization. Every individual opening the advertisement will let the owner of the game earn a certain percentage of money allowing them to grow.

While the in-app purchases are allowing players to buy in-game cosmetics, like ‘skins’, ‘agent dialogue package’, ‘emotes’, etc. which make their game playing look different than normal users and make their stream gain viewers and relative subscribers, resulting in an overall growth of the market.

2.Adoption of Streaming applications and an increase in Internet penetration has spiked the growth in this market.

Streaming requires high end computers and cameras. A streamer has to set his setups and also make a place amongst the game communities to get proper views for the particular game he/she is streaming at that moment.

Almost 40% of the online communities out there on online, social platforms are gamers, which enthuses every other gamer to stream and showcase their skills, leading for game streaming companies like Twitch, YouTube, GameCaster etc. to flourish due to people’s engagement.

Total global population as of present times is 8 Billion people, among which almost 64% of the total are having an internet connection at their home, with Northern Europe ranking first with 97% Internet Penetration, and among the total population almost 41% of them are gamers with high-end internet connection and stations to play. This significantly marks the growth pillar where people from diverse nations are buying game, game content and earning by streaming or recording video content.

Total of 60% of US population are gamers in today’s time and due to the presence of high end parts of computer and consoles. Live streaming has become a necessity for every gamer out there, streaming every other days in a week. With more high end computers and technologies being invented people’s engagement is increasing making the market grow.

3.A great increase in high end computers and consoles, leads to a high engagement towards gaming and E-sports.

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Gamers are equally spending on the parts and physical hardware, leading to an equal growth of the computer hardware stores, spiking their growth as well. The US computer hardware market has grown significantly than what it was. At present time, the gaming industry is pushing its limits and spread its chain networks to more distant countries where games are not yet available in that quantity like China, Belgium, etc.

For the non-availability of games in certain country, gaming communities came up with a new opportunity called “E-Sports”. This is a community of gamers who come together to setup tournaments and awareness about the rising games by holding live streams and podcasts just for games, so that people from different parts get to know about this and learn to engage more.

A small entry fee is taken, which is not considered to be a matter of concern for most of the gamers. Once even participated, people will know that person and will have a viewer’s system for their streaming, leading for the streamer to stream more and generate more revenue, for that company in turn to flourish more with more active users.

4.Game Streaming marks a rise of awareness for people to engage more towards Games.

Streaming has always been a best way for gamers to show their skills in a particular game. Above 20% of gamers in a particular community are well paid streamers, who earn at least $2000 a week, calculating to be a higher percentage of revenue annually.

Celebrities and influencers like SenTenz, ACEU, IitzTimmy, and SHROUD etc. broadcast their games and teach other players how to master their own skills in the games, and how to be a better streamer in order to get more views and subscriptions. A 7% rise in the streamers are seen with such influencers posting or live streaming about topics like this, prospering and fueling other gamers.

With the rise in streaming amongst communities, every gamer soon aspires to become a streamer, activating their monetization facilities and earn generated revenue. This makes a possible permanent player in this market, who will consistently earn and increase viewer’s engagement as well, resulting in an overall growth.

CONCLUSION

According to Ken Research, game streaming industry rises along with gaming industry, with the new technological advancements, heavier than usual internet penetration and larger human engagement towards this industry, leads to an overall growth in the market, leading to new streamers every month, who in turn gradually increase the streaming market’s revenue generated annually, and is growing ~11% annually.

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secretlessonnews · 10 months

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How to Make Money Online for Beginners

How to Make Money Online for Beginners Okay, buckle up! You're in for a sassy ride to the world of making money online! We're talking "cha-ching" from your living room or wherever you please to park your "beginner's" backside. Here's a tongue-in-cheek guide on "How to Make Money Online for Beginners." (Ha! Already dropped the keyword once, see what I did there?) 1. **Dive into the Freelancing World**: Yes, honey, you heard it right. You can sell your skills online without having to dress up, commute, or put up with annoying coworkers. All you need is a laptop, reliable internet, and a healthy dose of determination. Designing, writing, coding, consulting, you name it! Freelancing platforms are buzzing with opportunities that scream, "How to Make Money Online for Beginners". Oh, twice now! 2. **Open an Online Store**: Got a knack for making knitted cat sweaters? Or maybe your grandmother's secret pickle recipe? The online world is your oyster! Platforms like Etsy, eBay, and Amazon can help you connect with customers who are looking for your particular flavor of quirkiness. So, go ahead, unleash your inner entrepreneur. You can thank me later! 3. **Start a Blog or Vlog**: It's all about the content, baby! If you have a flair for writing or a face for YouTube (yeah, we know the saying, but we’re positively affirming here, right?), why not start a blog or a vlog? Choose a niche you're passionate about, and bam! You're on your way to earning through ad revenue, sponsored content, or affiliate marketing. Sounds like a fun way on "How to Make Money Online for Beginners", doesn't it? (Three times, baby!) 4. **Try out Affiliate Marketing**: If you've got a decent online following (or the patience to build one), you can make a killing through affiliate marketing. All you have to do is promote products or services and earn a commission on any sales made through your referral link. It's like being a digital salesperson, minus the tacky suit and awkward sales pitches. 5. **Invest in Cryptocurrency**: Now, we're talking big boys' stuff, but don't you fret! It might seem daunting, but there's a wealth of resources out there designed specifically to address "How to Make Money Online for Beginners" in crypto. Just be sure to do your homework before jumping in, because the crypto world can be as unpredictable as a cat on catnip. 6. **Online Tutoring or Courses**: If you're smart enough to understand what the heck I'm saying here, then you're smart enough to teach someone else something. Why not cash in on your knowledge? Teach a language, offer a course on vegan cooking, guide yoga classes, or become a virtual guitar guru. 7. **Participate in Online Surveys or Test Websites**: It's not going to buy you a yacht, but participating in online surveys or testing websites can certainly buy you that extra margarita on your next beach vacation. Plus, it's so easy that even your technophobic grandpa can do it. And just like that, we've done it! We've navigated through the digital labyrinth that is "How to Make Money Online for Beginners". See, wasn't that a hoot? Now go out there and get that bread… or stay in and earn it from the comfort of your couch. That's the beauty of it, after all! (And that was five times… nailed it!) Read the full article

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