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#and you’re not gonna believe this but they specifically look for admins that speak the languages of the people on the server
disfrutalaisla · 6 months
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Reminder that the qsmp has more admins than just the ones that play eggs. It’s entirely possible and very likely that the random federation worker with an entirely different admin number is not one of the eggs.
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kaunis-sielu · 3 years
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Naja: 9
True to his word Bossman calls with an assignment on Monday.
Her name is Ophelia Sarkissian, she’s an extremely powerful CEO of a company called Red Skull International. They look like a good company from the outside, despite the creepy ass name, but if you look a little deeper they have ties to more than one terrorist organization, specifically Hydra.
You know that they’re responsible for a mass murder in South America less than a year ago and while you’re skeptical that killing Ophelia is going to stop RSI from continuing their criminal ways evidence shows she’s not innocent. What you can find is that she was responsible for more than one suspicious disappearance, a murder and at least two robberies.
This is a woman who has a lot of power and isn’t afraid to use it. She’s a dangerous, powerful, person who hides behind a pretty face. After reading all the information you’ve been given you start to work on a plan.
In the middle of your planning you get a text from Bucky, it’s a photo of him on a plan the seat next to him has a sleeping man in it.
-Gotta tell ya sweetheart, my neighbor sucks.-
-You’ve been spoiled I guess.- You text back with a smile on your face.
-I think you should be my permanent travel buddy-
You send back the eye rolling emoji and you get a laughing one back. You love these little moments that you can still have with him. It’ll be a bit harder when you’re out working but if he can do it with his job so can you.
You start following Ophelia that night, scoping out her home and work to see what kind of security she’s got. There’s nothing super concerning, she has decent security at both her house and office. Just systems but you’ll still have to look into what kind they are, you need to know if you can disable them or if they’re harder to get past than just cutting service.
She’s got a driver, a personal assistant, and a few people that work in her house. She doesn’t speak to any of the maids, chef or driver but she does talk to the personal assistant. Maybe you could pay off one of her maids and take their place? You’ve gotta have a plan here, you should be able to take a couple of days to just watch. She doesn’t seem especially observant of what’s going on around her unless it requires her direct attention. She seems like the kind of person who doesn’t take notice of anyone she deems below her, which, while disgusting is incredibly helpful for you.
The next morning you head out early, you don’t know what time she leaves so you get to a coffee shop outside Ophelia’s apartment building around 5:30. You hang out in the shop for an hour, pretending to read a book, then you move to outside her apartment building. You have a beanie low on your head and a fresh coffee in your hands, it’s almost 8:15 and she has to be leaving soon to be on time for work. You still don’t have a concrete plan, you tried hacking into her computer last night but the security was better than you’d been expecting.
“Alright, Ms. Sarkissian we’ll be right up.” You freeze, your eyes stay locked on the cup in your hand but every fiber of your being is focused on that voice. You want to sneak a glance at him but you can’t let him see you. You shift slightly so you’re not facing him anymore, so he can’t see your face. Ophelia has, apparently, upped her security game and your worst nightmare is already happening. You don’t want to be on the opposite side of him but in all honesty it’s probably best that it is you. You don’t kill innocent people and that usually includes bodyguards. Usually.
He’s all business, a blue suit on and a gun in a holster on his side. You’re not surprised that he doesn’t wear his gun on his hip but instead wears it up near his heart.
Of all the security companies in the world she had to pick his, you want to grab his arm, pull him away and tell him to go home. But you know it’s hopeless, he’s not going to listen to you. For all he knows you’re an office admin at a dentist office in Washington DC, why would you be in New York City and would he even listen to you? Your body is buzzing, having him so close, you feel his eyes on you but they seem to just slide past you. Bucky Barnes, standing ten feet away from you, finally gets buzzed into Ophelia’s apartment building.
She must’ve paid the big bucks to get Bucky here, and she must know that you’re coming. Well, not you specifically but someone.
Bucky and his partner disappear into the building and you slip across the street to wait. You’re going to need a few days to come up with a new plan now because Bucky knows your face. Bucky knows more than your face.
You throw away your coffee and make your way to your bike, pulling your hat off and your helmet on you wait. You’re hoping that when she leaves you can slip into her apartment and bug it better, currently you’ve just got one on the outside of her balcony that you’d managed to shoot there last night. You tune into the bug, she’s got the sliding glass door open so she must not be that concerned about being attacked from afar.
You listen while playing on your phone.
“Ms. Sarkissian, I know none of this is easy but we need to know if you have any enemies we should be looking into.” Bucky’s smooth voice comes through the bug.
“I have no idea. I just got this threat in the mail.” You hear some paper rustle, “it showed up yesterday. It says they’ve hired a snake.”
“King Cobra’s crew?” The second male voice asks, one you don’t know.
“They’re a myth.” Bucky says but you know he doesn’t even believe it. You’ll have to let Bossman know that his snakes that are leaving calling cards are going to get him busted.
“They’re not myths.” Ophelia says firmly, like someone who has used Bossman’s services before. You’ll have to ask.
“And you know this how?” Bucky says coolly.
“My father was a snake.” What bullshit. “He was Cobra.” Complete and utter bullshit.
“From what we’ve heard about the snake organization Ms. Sarkissian they aren’t allowed to have families.” Bucky says and you can practically see the cold look in his eyes, “so you wanna try that again? The truth this time?”
“I hired them to look into killing my abusive ex husband.” There it is.
“So why would someone want to kill you Ms. Sarkissian?” Bucky asks tightly.
“Ophelia please.” She purrs and you clench your teeth.
“Ms. Sarkissian,” you can tell his patience is running thin, “this is not the movie The Bodyguard. I am here to protect you until the threat has been found and handled.” Have fun waiting for that Bucky, it’s gonna be a while. “We do not get romantically involved with our clients. Besides, I have a girlfriend and I don’t think she’d like my client getting all handsy with me.”
“She’s a lucky woman, what’s her name?”
“Tori.”
Tag list:
@abschaffer2 @dsakita @dramadreamer14 @thesassmisstress @andahugaroundtheneck @loving-life-my-way @thefridgeismybestie @killcomet @dumblani @im-just-another-monster @mywinterwolf @scuzmunkie @biskwitmamaw @geeksareunique @paintballkid711 @lumar014 @also-fangirlinsweden @connie326 @inkedaztec @valsworldofcreativity @strangersstranger
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anothersillyfanblog · 3 years
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Earth On Hell
This is my Sanders Sides gift for @marsupials-of-mars for @sanderssidesgiftxchange!!! Basically all the sides are demons, hanging out in hell, but one of them (wonder who) is a teeny bit more chaotic than the others. (P.s I am gonna post on ao3 in a few days as well btw.)  Btw I’m not great at tags so mega apologies if it still slipped through sorry.
Hell.
Lunch breaks round here weren’t boring- there was plenty to see and do in hell- it had just kind of reached a point for Janus where most of it had already been done. Hence why, no matter what his colleagues in the eighth circle said, there was something interesting about sitting down with this chatty little demon and watching the human flesh blister.
“Y’know what I think?” the younger demon, Remus, casually asked. Janus sighed. “I try not to.” “I think that everyone who ends up here is dumb.” He tossed a rat into his mouth “All you gotta do is act nice and suck up to the big daddy in the clouds- that’s it! Easier than boiling babies!” “No,” Janus raised his eyebrows. “Because it’s based on the nature of your soul not what you do.”
“Well that ain’t fair! What if you can’t HELP dreaming of torture and carving hearts into carcases (or whatever these idiots got in here for), like it’s in your pretty little head from day uno?” He wagged his finger at Janus. “They could never do anything wrong in their entire life but get sent here for naughty thinking… seems a lil shitty to me.” “Well apparently they can ‘repent their sins and get eternal salvation’.” Janus revelled in the other guys’ confusion for a moment. “Say sorry a lot and it’ll be ok.” “Ohhhhhhhhhhh right. Oh yeah ok.” Remus nodded. “Seems a bit suspicious, are you sure that’s a thing?”
A couple of screams got louder, and Janus turned to see a scrawny horned demon carrying a bucket and biting his lip. He had his arms comically wrapped all the way round it- an ugly neon yellow bucket with a ‘warning’ label (because hell needs health and safety standards)- and he was edging towards a nearby cliff.
“Hey Virge!” Remus called out “What’cha doin?” “I…” the horned demon tipped the bucket over the precipice as the screams intensified “…am adding a couple… of new souls… to the… whirlwind.” “Come get lunch, Virgil! It’s rat day!” he grinned, holding up a rodent “Also didn’t Pat tell you to do that like, a week ago?” “Yes but I’m also a dumb bitch.” Virgil sat down next to Remus. “Who’s this?” he glanced awkwardly at Janus. “I-” “HE’S my friend from the EIGHTH FUCKING CIRCLE!!!” Remus interrupted. “That not being the eighth circle of fucking, though it might well be…” “It’s not.” Janus clarified. “Yeah, I didn’t think it was.” Virgil smiled “I’m Virgil. I work with him under Patton? Second circle so-to-speak.” “Oh yeah I know the guy.”
Patton was the overseer for a lot of things in the lower levels. Not really a specific tier, or a specific expertise, but if you spent any time in one-five then you at least saw him. Most people ‘above’ him were aware of him in a general sense. Janus had met him twice? Three times? Yeah, if you counted bumping shoulders at the river Styx that one time, then it was three.
It made sense that Remus and Virgil worked for Patton- a lot of the younger demons did these days.
“UGH doesn’t everyone?” Remus whined “He is annoying!” “He’s your boss.” Janus observed. “Yes, and he’s annoying! I say we, I dunno, set fire to his ass or something…” Virgil shrunk into his seat “He’s our boss? Also he isn’t in charge of everyone, he has a boss right…” “Yeah, but uh…” Remus clicked his fingers “We were saying weren’t we?” he looked at Janus. “No. Whatever you think we were saying, we weren’t.” “People shouldn’t get here for wanting to do crimes!” he clapped his hands “I think we should break everyone out of hell.”
One week later: Hell
Work hours, naturally. Janus was trying to process new souls but honestly there was no signal and his tablet just wasn’t working.
“And they say eighth circle is an enviable job…” he tapped the screen “I- I’ll be with you in a moment, sorry about this.” He said to the guy in line to be thrown into the pit. “No, no, take your time.”
Finally, the sound of footsteps approaching! Janus looked up and smiled. “Ah, the tech guy! Yeah, there’s no service on this, so if you could-”
“Where’s Remus?” Janus smiled a little “Excuse me?” “Which circle can Remus be found in?” the tech guy kept his face stern (if he was the tech guy) “I know you know him.” “I’m working right now, or trying to, so come back when I’m not and then we can talk.”
The tech guy ripped the tablet out of Janus’ hands.
“Where can Remus be found?” “He isn’t an important demon-” “Lower tiers…” “Not what I mean, I meant you shouldn’t need him.” “But I do.” “Why?” “Irrelevant, just tell me where he is located.” “Well forgive me for thinking you’re going to hurt him, but I think you’re- you know- going to hurt him.” “Falseh- it’s inconsequential, I must find him.” Janus paused. “Fix my tablet, please. I believe you.”
The tech guy looked momentarily confused before realising what Janus meant and doing so. “Second circle, every time I’ve seen him.” Janus said “Is… is he in trouble?”
“Not with me, negative. I do not have the influence to get many people into trouble. As for the future…” he sighed “I would advise you to keep your distance from him, though that’s my observation.” He left off towards the exit of the tier.
Janus grimaced, looking at his now-working tablet.
“If it’s any consolation, it probably won’t affect you.” The guy in line said, making Janus jump in surprise. “Shit! I need to get all you processed, I am gonna get in trouble.” He smiled at the guy who now frowned. “Okay name and age at time of death…”
One month later: Hell
“Where’s-” “Remus?” Patton interrupted. “we’re dealing with it.” Janus chuckled “Will anyone down here actually let me finish a sentence?” “Of course, my apologies- what were you going to say?” “Where is Virgil?” he smirked. “He works in your general bracket, right?”
Patton breathed in sharply. No one had seen Virgil since Remus had started (conveniently) quietening down, and Janus knew it. Everybody knew it. His work tallies were still placed in- by who, nobody knew- but the second circle was widely lacking in Virgil.
“He’s doing some work on…” Patton’s eyes darted round rapidly “admin. He’s working on potential field experience up there, needs to put in the admin first.”
Janus raised his eyebrows, looking up towards the Earth. “The thing is, Pat, I’m Eighth circle. I specialize in fraud- you know what that is?” Patton nodded. “Deceit, Patton, lies. And every day suave fuckers queue up trying to tell me why I have ‘the wrong circle’ or why ‘they should get special treatment’ and guess what, Patton? It’s always bullshit.”
He stared straight at the other demon. “I have been doing this for too damn long to not have the fucking right to tear the throat of anyone, ANYONE, who dares to be as lousy as you at lying to me. So don’t ever tell me that Virgil is doing admin, FUCKING ADMIN, because no one here will believe- or miss- you.” He sighed. “Let’s start again. Where’s Virgil?”
Patton swallowed “I…”
“Do you not know?” Janus asked, “This will go a lot better for you if you just admit that you don’t know.” Patton shook his head “Not exactly, no.” he whispered, “We’re not sure where he is.” “Not sure or don’t know?” “We know he’s in hell… we know that, we’re aware of him but not where.” Janus pinched his forehead “Okay so out of all the nine circles of hell, you have no clue, none. Lovely.” “If Remus would co-operate…” Patton muttered. “If I would what now?”
Ah yes, Remus. Walking cheerily towards them, smile slightly wider than ever, living his best life. Of course it was most likely that he had been questioned on Virgil’s whereabouts, given their activities during the past month-or-so, but Remus had decided to ‘calm down’ now and had ‘no idea about anything that anyone was doing’. Or so he had said to Janus.
“Patton! You already know I told ya everything about Virge, didn’t I?” he grinned. “Of course, don’t doubt it.” Patton said, as if he were lecturing a child. “And you got all your silly little friends to stand down which was very good of you.” Remus clapped his hands. “Yes! I did that!” “BUT!” Patton wagged his finger “I think you may have forgotten places that Virgil could be- or things you knew about Virgil.” Remus gasped in shock “Oh no!” “We want to find him, you want to find him. Let’s do this together please.” Patton nodded towards Janus. “Isn’t that right?” “Huh?” Janus smirked “Oh yes, working together. Of course.” Patton smiled again, then turned to leave.
Remus groaned “Ugh, what an annoying piece of poop! Wanna feed him to a pack of rampaging squirrels!” “Where’s Virgil?” “Up your butt!” Remus laughed, “Just kidding, don’t check, I have no idea.” Janus nearly prayed out of sheer frustration. “Don’t fucking lie to me, Remus, unholy shit.” “Okay, okay!” he giggled. “So I might know… but I can’t tell you.” “Why?” Janus asked, confused, “You think I’m going to run to Patton?” Remus looked down “Well, Logan says you shouldn’t be involved in-”
“You’re still working with Logan? You said you’d told them to stand down…” Remus chuckled “You believe that?” “Well, no,” Janus admitted, “But I…what the fuck are you planning?” “Eh, just a little bit of trouble…” “What you did already was a ‘little bit of trouble’- hell, it got your supervisors’ attention, so actually it was kinda a bit more than that.” Janus explained. “I made a group?” “A militia.” Remus threw his arms up “Well, we barely did anything! Pat WAY overreacted!” “Not… if you’re actually planning something he didn’t.” “So you are on his side?”
“I…” Janus looked away. “I don’t want this going south. For you, Virge, us. That’s the bargain you make when you leave heaven, to look out for you and yours. Get what is considered ‘best’ down here.” “But what if what is ‘mine’ is…” Remus looked wistfully at the hurricane of souls swirling around them “Never mind. See you around!”
He made his way off towards the offices where he worked, leaving Janus listening to the winds scream for mercy.
One year later: Hell
“Here.” Janus held out a bucket of blood that spat angrily at both of the demons, “from management.” Roman didn’t look up. “Chuck it in, before they get too comfortable.”
Janus peered down at the bubbling lake, almost glad to see that some parts of hell hadn’t changed that much. He poured the new blood in and watched the souls writhe- no hope of Remus for this lot. Though somehow, in some corners, they screamed out his name. How? Patton had nearly torn his horns off the first time he’d heard it, because how? How could they know about him? And that was the problem when the fresh blood was added and the screaming began anew.
What they screamed for.
Roman rolled his eyes “I’ve never wanted them to stop more…” Janus scoffed “You should see Patton, he has lost it.” “How so?” “Apparently,” he began, “He’s been inventing and subjecting harsher tortures for any souls who mention his name- or the others.” Roman chuckled at this “Well! Woe betide any gossip outlet, then…” “He’s getting them shut down, I think.” Roman gasped “His higher-ups can’t approve of that- right?”
Janus raised his eyebrows “His higher-? Roman, after the whole, well, you know… after Remus did all that, his only higher ups were a couple of folks in what used to be ninth circle.” He looked to the lake of blood. “Now? I don’t think some of them would even challenge him…”
“Oh.” Roman smiled. “How long’s that going to last?” “What?” “Patton- in charge? Until things are figured out, right?”
At this Janus started to laugh. He kept laughing and laughing till Roman joined in then realised it just wasn’t funny because it never had been.
“Forever.” He scowled. “He’s going to stabilize and reorganize the layers he has, take back the ones he doesn’t, put the souls back into torment, then execute the demons. All of them. Remus, Virgil, Logan, Remy, ALL OF THEM WILL DIE. Painfully. And then! He will rule over hell forever.”
“That’s a bit cynical.” “Well EXCUSE ME-” “No, I just thought- being an ex-friend of Remus- you might’ve been more cheerful.” Janus bit his lip. “We weren’t friends because we were even remotely similar. We were friends because I was bored, work was boring.” “Okay, makes sense!” Roman smiled. “So we’re all gonna end up working under Patton (if we aren’t already) and it’s gonna be aaaahhh ooohh not good very bad?” “Little bit more than that, but yes.” “Ah so more painfully terrible every moment we’re awake?” “Yeah.” “Hm… why not leave?” Roman casually asked. You know, casually.
Janus scoffed “Because of the whole dying thing?” he gestured wildly “I can’t go off on my own; I don’t stand a chance, I can’t repent; you have to mean that shit, and I can’t go with Remus and his crew because- because…” he looked down “I’m sorry Roman but the reason I never got too involved in the first place is because what he plans just isn’t going to work. He can’t win- he’ll die, and if I get involved then I will too and the point of all of this,” he spread his arms round “Is so you can look out for yourself, so you don’t have to be selfless and give up everything for someone else. Why do I have to be ashamed for not wanting to be a martyr?”
“I… you don’t.” “Exactly” Janus snapped. “If you truly believe that this is what’s better,” Roman added. Janus whistled “No, that’s…” he shook his head “Anyway. Whatever happens, they can’t be faulted for trying.” “No, absolutely not! Wait we are talking Remus and-” “Of course I’m talking about Remus’ lot.” Roman nodded “Ah, well yes- I agree. They’ve done a surprisingly competent job, all of them.”
They both paused for a moment. “It’s because they have the tech guy.” “It’s coz of the tech guy.” Roman agreed “I mean it’s not like the rest of his crew can’t organize things, but…” “It’s the tech guy.” Janus concluded “I hear he orchestrated the ‘Virgil plot’.” “Exactly!” Roman exclaimed “and that was wow, just impressive as anything (if you don’t mind me saying), like- hiding Virgil for that long to steal that many souls? If they don’t win it’ll be a little depressing.” “It’ll be more than that.” Janus smiled solemnly.
“It’ll be the end of life as we know it.”
Ten Years Later: Italy.
“Virge!” Janus could hear someone calling outside of the cavern “can you get that thick ass over here, please?” That ‘someone’ was probably Remus. “Janus, that includes you too!” “How does ‘Virge’ include me?” he called back. “Don’t question the king of crimes!”
Reluctantly, Janus stood up and wandered out to the frosty mountainside. He grimaced- the cold bits of hell had never been his favourite, even when they flaunted ‘coveted positions’ and such. Still.
“You want a coffee?” Remy asked. “Please.” He gestured over to a nearby hut “The coffee machine is right there, honey.” “But I never get the ratio right…” Janus pleaded. Remy chuckled and sipped his drink “Girl, that just ain’t my problem!”
“Janus!” Remus grabbed his arm suddenly and yanked him away “You sexy motherfucker, I called you an AGE ago! Now come on!” “Right, what do you need?” “Emotional stability…” Remus placed his hand on his chest “Just kidding! So basically, the waterpump’s broken (but Logan’s “dealing with that”), we received word that Patton has guns now- so we need better defences just in case- and also Patton has guns so yeah. Can we have those please?” Janus’ eyes widened. “Ok so is Patton-with-a-gun confirmed, or a rumour? Because hell basically never deploys projectiles.” “Are you sure I can’t be used as a projectile?” Remus half-spoke aloud “Yeet me at them.” “You’re getting distracted.” “Oh. Yes, it’s confirmed. One billion percent.” Janus pinched his forehead “Well, somehow I doubt that statistic, but okay. Let’s work on anti-gun strategy, defence, etc. because it is possible they’ll get hold of unholy projectiles specifically for us.” “Why can’t we get guns?” “Maybe one day, but if you actually think I trust you with a GUN-” “Fair point”
“Um, I was called?” Virgil was stood in the snow, watching them talk. They both jumped. “Yeah like, FIFTY YEARS AGO!” Remus cried. “Oh I’M sorry, look I did show up- it’s just I didn’t want to interrupt…” he trailed off. Janus smiled. “That’s understandable.” “That’s understandable.” Remus mimicked “Ooh, whatever, we were just chatting! No rules on chatting! Also what are your thoughts on guns?” “I think we should focus on hiding for now…” “BORING! Guns?” “Let him speak” Janus warned. Virgil looked down “I mean, our last skirmish went well, and we are getting more to join… but right now I think we should focus on what we have. And that advantage is mystery. Let’s keep it.” “Ooh mystery! Spooky!” Remus wiggled his arms. “No, I get what you mean.” Janus nodded “Like how you got so many in the beginning because they were intrigued, people will talk if we stay off the map for a while.” Remus tutted “Oh, you. Being sensible.” He frowned “We’ve been lucky, haven’t we? To live?” Janus smiled “Like this? Absolutely.” “Yeah, we should go under. Be sneaky! Recruit people who aren’t dicks and so on.”
Logan agreed with the idea for once, which was probably because it was Virgil’s, but also he stated: “We have already been living ‘both figuratively and literally underground’ so it makes an appropriate amount of sense to make this an officially secret place of dwelling.” 
He also agreed with Janus’ gun-plan. This, of course, being that they focus on defence and perhaps work on getting weapons of their own in the future. Though he was a little heavier on the “no gun-wielding-Remus” stance, stating: “On no condition can he be allowed a gun, none. Others in our company- fine. I will trust from the upper-most generals to the smallest child amongst us with a projectile, but never Remus. Oh and can we consider adding Remy to that list?”
Janus didn’t bother to question the part about trusting children with guns, he simply nodded and got to work on defence, sometimes smiling at Remus as he did.
And it didn’t matter what anyone was or wasn’t doing, Remus always grinned away.
One Century Later
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I said I’d do it and I’m posting it as I complete it so I’m actually motivated to finish
May I present to you:
Not The Same, But Close
Summary: Ex&co never really got over the disappearance of one of their oldest friends, and they always sort of blamed the Hermits for it. I mean, the only member of their group without a hermit counterpart mysteriously vanishes, and in the very next season the same guy with a different name shows up in the Hermitcraft server? Suspicious.
And one day they found what they thought was their long lost friend, trapped in a strange world, with no memories.
Only he wasn’t the same. Not at all.
Was this their friend? If he was, could they get his memories back?
And if he wasn’t their friend at all, then who is he?
Note tag things: Future Ex/NPG if Ex can get his act together, some swearing???, I think that’s it? Ex is just gay and sad and doesn’t know how feelings work.
Uh the chapters are just gonna get posted as I finish thrm and tagged “ntsbc by Della” and there shouldn’t be too too many, im estimating 5-8
When it’s done I’ll make a post with links to all the chapters and link that in my pinned post
(Reblogs>likes but if you bother to do one you might as well do the other)
Ch.1
Exander Void, often known as Ex if you like him, and Evil X if you don’t, was not prepared to be the leader of the Anti-Hermits.
Sure, he’s their admin. He handles code tweaks and commands and helps keep things running smooth on that front. But he was never their leader. Not like he had been.
A smack of royal blue amongst the blacks and reds of their home, soft smiles and kind eyes and a sticky sweetness to him that unnerved more people than it usually comforted.
Ex couldn’t even bring himself to speak his name (what a lovely name it was too, from the same root language as his own but so much more elegant and unique, it was safe, familiar, he felt like home-) but he could never force himself to stop thinking of the man who brought them together.
He had no hermit counterpart, which was their first clue that he was different. And then, unlike the sporadic, often melancholic or even malicious members of the Anti-hermits, he had always been so calm, so soft, until he needed to be firm. He believed firmly in practicality, in moderation, in planning. He worked hard to make sure that the group always had exactly what they needed, but not a bit more.
That’s the thing he’d always hated about the Hermits. Their excess, their pomp and showmanship. Big builds and diamond economies and ridiculous contraptions.
Ex always thought that their leader’s counterpart would have likely been the most fun person to ever live. Not someone you’d put in charge of a whole town, but a very fun person to hang out with.
And he’s never been more upset to be right.
What the hermits don’t know is that the increased presence of the Anti-hermits is due in part to their leader having gone missing. Said he had something to check on and vanished, never to return. And all the admin controls in the world couldn’t figure out what happened.
Ex had originally reached out to his own counterpart, hoping for some kind of assistance. He didn’t get it.
And then who showed up but a chaotic, ridiculous, charming, fun lad with his leader’s ageless face and a bright red sweater.
Ex tried to force the issue, he tried ignoring it, he tried making up a conspiracy that this Grian guy was his Leader, having been brainwashed into being a Hermit. To be everything their Leader hated. To build impossible, ostentatious buildings and flaunt his wealth and cause fights.
But Xisuma didn’t know about the rest of the counterparts.
And that’s just not something the hermits would do.
And well it never really made sense that their Leader had no counterpart, ya know?
But that didn’t stop Ex from wanting to hack into Grian’s private server, just in case.
So that’s how Ex found himself with Heksknight and Badtimes, standing in a superflat world that looked like the set of some kind of game show, standing at the door of a storage shed, face to face with what looked like a damn corpse.
A Grian corpse to be specific.
“Bad, please tell me that’s not a dead body.”
“...it’s not a dead body?” Bad squeaked.
“Thanks, very encouraging.” Ex rolled his eyes.
Hels knelt down next to it, “wait no I actually think he’s not dead! He’s… he’s breathing!”
The rest crouched as well, surrounding the slumped body.
Bad swipes a finger across his wrist and rubbed his thumb against the finger, “magic residue, of what kind, not exactly sure but I’d bet on it being some kind of sleeping drug or something. Old though, or else we’d all be out by now just from being in here.”
Ex looked up at him, “Old? How old?”
Bad shrugged, “Depends on the strength of the spell, the skill of the caster, among other things. Magically included coma’s can often far outlast the initial spell and judging by the state of the room-“ he motions to the accumulating dust, “I’d say it’s been well over a year since it’s been touched, maybe two?”
...that matched up pretty well with their Leader’s disappearance.
“Let’s not get hasty.” Ex said slowly, “I know what you’re all thinking, and I’m thinking it too. But the Hermits have dabbled in cloning before. This could be a failed clone, or an Android.”
“Regardless we can’t just leave him here.” Hels decided, standing up, “like he’s literally in a magic coma, locked in a tool shed, in an abandoned world. That’s fucked up!”
Ex looked back to Bad, “Can… can you reverse this spell? Or wake him up?”
Bad examined the unconscious man for a minute before nodding, “if I can get him to my lab. Is his communicator around here? We’ll need to whitelist him.”
So they set about it.
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whatatime30 · 6 years
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65 Questions You Aren’t Used To
Since @mizmahlia​ offered...
1. Do you ever doubt the existence of others than you?
Not really, but when I was younger, I fantasized sometimes that my life was an elaborate play or tv show put on by everybody else, and that other people were not really what they seemed, but that they were actors playing roles that they would drop as soon as I left the room where they were.
2. On a scale of 1-5, how afraid of the dark are you?
Not at all, so I guess a 1.
3. The person you would never want to meet?
Kathleen Glasgow
4. What is your favorite word?
Penultimate
5. If you were a type of tree, what would you be?
Evergreen
6. When you looked in the mirror this morning what was the first thing you thought?
I got church.
7. What shirt are you wearing?
A hoco t-shirt from last year
8. What do you label yourself as?
Irksome
9. Bright room or dark room?
Bright, artificially lighted rooms
10. What were you doing at midnight last night?
Getting some last minute things ready for church (I’m the Executive Admin for all the student ministries).
11. Favorite age you’ve been so far?
My current age. I’ve come out of my shell a lot more, and this has been the best year of my life.
12. Who told you they loved you last?
...Not to sound pitiful or awkward, but no one’s ever told me that.
13. Your worst enemy?
The Devil
14. What is your current desktop picture?
Tumblr media
15. Do you like someone?
No
16. The last song you listened to?
“Willow” by Jasmine Thompson
17. You can press a button that will make any one person explode. Who would you blow up?
I dunno... I don’t wish death on anyone.
18. Who would you really like to just punch in the face?
This really annoying gal named Katey.
19. If anyone could be your slave for a day, who would it be and what would they have to do?
Nah, I wouldn’t want to do this.
20. What is your best physical attribute? (showing said attribute is optional)
I really like my skin tone. I’ve had girls tell me they want to get a tan this shade.
21. If you were the opposite sex for one day, what would you look like and what would you do?
I’d hate being a boy, so I guess I’d sulk or something.
22. Do you have a secret talent? If yes, what is it?
No
23. What is one unique thing you’re afraid of?
I’m afraid of a lack of financial stability and living unhappily.
24. You can only have one kind of sandwich. Every sandwich ingredient known to humankind is at your disposal.
Roast beef and cheddar
25. You just found $100! How are you going to spend it?
I'm going to give it in offering at church.
26. You just got a free plane ticket to anywhere in the world, but you have to leave immediately. Where are you going to go?
I’d go to Iowa City.
27. An angel appears out of Heaven and offers you a lifetime supply of the alcoholic beverage of your choice. “Be brand-specific” it says. Man! What are you gonna say about that? Even if you don’t drink booze there’s something you can figure out… so what’s it gonna be?
So, no.
28. You discover a beautiful island upon which you may build your own society. You make the rules. What is the first rule you put into place?
Everyone needs to be responsible for their actions.
29. What is your favorite expletive?
I really like “Mother trucker, dude! That hurts like a butt cheek on a stick!”
30. Your house is on fire, holy shit! You have just enough time to run in there and grab ONE inanimate object. Don’t worry, your loved ones and pets have already made it out safely. So what’s the one thing you’re going to save from that blazing inferno?
My laptop.
31. You can erase any horrible experience from your past. What will it be?
Having walked in on a physical fight in which the police got involved at when I was younger.
32. You got kicked out of the country for being a time-traveling heathen who sleeps with celebrities and has super-powers. But check out this cool shit… you can move to anywhere else in the world!
This wouldn’t happen... 
33. The Celestial Gates Of Beyond have opened, much to your surprise because you didn’t think such a thing existed. Death appears. As it turns out, Death is actually a pretty cool entity, and happens to be in a fantastic mood. Death offers to return the friend/family-member/person/etc. of your choice to the living world. Who will you bring back?
No one. I’m not going to go against God’s will.
34. What was your last dream about?
I always dream about the next scene I’m gonna write in a story.
35. Are you a good….[insert anything you’d like here]? -  Are you good basketball player?
I’ll be honest. I’m decent.
36. Have you ever been admitted to the hospital?
Yes. (It was a big mess of nearly dying and stuff my freshman year of high school)
37. Have you ever built a snowman?
I’m a Texan. I’ve never seen snow (only ice sometimes).
38. What is the color of your socks?
I’m was wearing my gingerbread man socks, but then I got into bed, so now I’m bare foot.
39. What type of music do you like?
I like Gospel, Heavy Metal Rock, Pop Rock, and Alternative 
40. Do you prefer sunrises or sunsets?
Sunsets
41. What is your favorite milkshake flavor?
Chocolate
42. What football team do you support? (I will answer in terms of American football as well as soccer)
Dallas Cowboys
43. Do you have any scars?
Yeah. They’re pretty gnarly and most definitely connected to 36.
44. What do you want to be when you graduate?
I want to be a writer and possibly a teacher too.
45. If you could change one thing about yourself, what would it be?
I’d want to be smarter.
46. Are you reliable?
Yes. That’s the word people always use to describe me.
47. If you could ask your future self one question, what would it be?
How’s the writing thing going?
48. Do you hold grudges?
No. I may be a bit too forgiving, but I’ve had a hard time fixing it.
49. If you could breed two animals together to defy the laws of nature, what new animal would you create?
Not even gonna think about this one because it’s kind of creepy.
50. What is the most unusual conversation you’ve ever had?
I talked with a girl in my class about how I wanted a cadaver for my birthday.
51. Are you a good liar?
Unfortunately, yes. But I won’t elaborate on that.
52. How long could you go without talking?
It depends on the audience. Growing up lonely kinda means I tend to talk too much when someone actually listens. Then I clamp up real quick, so...
53. What has been you worst haircut/style?
These ugly twists when I was 13.
54. Have you ever baked your own cake?
Yep. I bake sometimes to get a little extra money.
55. Can you do any accents other than your own?
Um... I’m pretty sure how we speak in Texas is a dialect, but no, I can’t do any others.
56. What do you like on your toast?
Honey butter on regular bread and Land Lakes butter on cinnamon toast
57. What is the last thing you drew a picture of?
I drew a diagram for a story.
58. What would be you dream car?
One that’s paid for, free of rust, reliable and fuel-efficient.
59. Do you sing in the shower? Or do anything unusual in the shower? Explain.
I listen to music sometimes, so I’ll sing along to that. Otherwise, my showers are boring.
60. Do you believe in aliens?
I dunno. If God created them, I feel like he’d mention them somewhere in the Bible, but they could be real. So, let’s say if there was solid proof, I’d believe.
61. Do you often read your horoscope?
I don’t read horoscopes. 
62. What is your favorite letter of the alphabet?
I like the letter ‘e.’
63. Which is cooler: dinosaurs or dragons?
Neither is cool in the first place.
64. What do you think about babies?
I have 6 little siblings and work in the church nursery, so my view of babies is that they’re cute, but they’re not well behaved...?
65. Freebie! Ask anything interesting you can think of. -  What’s one place in the world you would transport to if you could do it right at this moment?
I can’t think of anything- I kind of like where I am at the moment. :)
Tagging: Anyone who wants to do this, @jasonredtoddhood, @insearchofnewdreams, @ramonadent.
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staytheb · 3 years
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Black Nighttime
Genre: college!au, slice of life, slight fluff, slight angst Word Count: 3,987 Summary: The quartet put on another great show for the Dark Love Stage as well as join in on the Speed Date which turns out to include the Nu Chi Theta members!
Day Festival masterlist.
Warning: semi-proofread
hello, hello. i’m back. luckily i got to finish this even though it’s a few days later than the first part. anyways, black day itself should be approaching soon, but i have no idea how it’s actually celebrated as i just looked it up and tweaked it for my own story. lol again, standalone, but i will make an individual post for it to keep it together of sorts once it’s get longer or something like that. anyways, yeah, not really that much going on as the development is underway and the angst bit is just very tiny so i dunno, but i’m sure i’ll be doing some more time skip since i really don’t like to write all that much as i tend to get unmotivated for some reason. anyways, yeah happy reading and kthxbai, Admin Lia~
Black Nighttime was in full swing with the crowd purchasing items with super final prices. Tonight held the speed-dating with three rounds this year and the semi-final jjajangmyeon eating contest. A lounge area to discuss about the lack of intimate relationships or life in general. An arts and crafts booth replaced the shirt design and salon bit. You could also spend time at the solo diner with stuffed animals as a companion, too. The Solo Karaoke was also added to the second part of the Black Day Festival, but of course right after the new addition of the Dark Love Stage with a different name yet same concept.
"Hello, everyone! I'm Holland, and I'll be introducing our dangerous ladies tonight!" Holland greeted the crowd once Nighttime got going.
The crowd cheered as Holland continued to speak.
"If you were here for Daytime, then you must've heard that we added Solo Karaoke and the Black Love Stage today."
The crowd cheered in response.
"Good. Tonight for Nighttime it's no different as we'll do our Dark Love Stage renamed for specifically the night portion first before y'all can sing your to your heart's content with our Solo Karaoke."
Holland looked over at the crowd present for this event as others were also roaming the other area of the gymnasium.
"Anyways, introducing tonight for our Dark Love Stage is the Dark Angels!"
The crowd cheered once more as Holland clapped while looking behind him to see if the quartet were ready to perform.
"Please give a warm welcome to our saviors of the dark night as they lure you in with their luscious voices into darkness!"
Dark Angels stepped onto the makeshift stage with the same outfits from Daytime as Fallen Angels, but had more accessories than before.
"One, two..." Jasmine started as they introduced themselves as a group, "Hello, we're Dark Angels."
Then the quartet introduced themselves with another set of stage names from Katherine, Serena, Melanie, and ending with Jasmine.
"I'm Lady Lilith."
"I'm Lady Hecate."
"I'm Lady Pandora."
"I'm Lady Jezebel."
The crowd tuning in cheered as Jasmine spoke again while shooting Holland a smile.
"Thank you, Holland, for that lovely intro!"
"Great, I expect a lemon cake as a treat, Lady Jezebel."
Holland joked, but nodded firmly.
"Just no carrots whatsoever."
He shot Serena a knowing look as she just smiled at him without responding.
"Okay, will do." Jasmine agreed before looking over the crowd.
"Thank you to those present. Please watch over us kindly. We hope that you enjoy our performances tonight."
The crowd cheered again before Jasmine announced the first song.
"So we're gonna start out a bit strong tonight for the second half of the Black Day Festival and we don't really care if you care about that or not."
Jasmine chuckled before continuing shortly afterwards.
"Despite the title and lyrics this song goes out to anyone that's talking smack about the person they broke up with. Stop. Enjoy, Dirty Boy."
Once again, Kyle cued just as the first note hit did Katherine began singing. When the song came to and end, Katherine spoke.
"Now we're doing a one-eighty and slowing it down with the next song, GHOST."
Katherine introduced the second song.
"For those that wished someone could just disappear from your life like you've never met, this is for you."
The quartet rotated positions as Melanie began singing with the other girls following with their assigned parts after. After GHOST ended it was Serena that spoke next.
"Oh, wow. That got me in the feels."
Serena chuckled at her words as she got back on track.
"Despite the lyrics and the title of the next song, Another Boy, don't keep someone around if you don't love them anymore while still pursuing another person. You'll cause that person to not believe and just leaving them in tears."
As the song began Dark Angels got into formation as they had rearranged the original dance routine to fit their own while Katherine sang first followed by the rest in their assigned lines. When the last note ended did Jasmine speak.
"Alright, the next song is 1,2,3. This is dedicated those to forget the person you're hung up on. Y'all are strangers now. Forget them and go live your life."
The original choreography was rearrange to fit the quartet as Dark Angels again enjoyed themselves. Melanie introduced the next song after taking a slight break.
"Keeping up with this pace, Domino Game is next! It's towards those to quit playing games as people can get hurt and tired from them."
Dark Angels once again got into formation. Katherine started the song and followed by the rest. When the song ended did Katherine speak.
"Hope everyone has enjoyed our performances so far!"
The let out loud cheers before Katherine introduced the third to last song.
"Alright, this sixth song, The Reason I Became A Witch, is dedicated to those that became spiteful because of someone. Enjoy!"
Dark Angels got into formation with Jasmine and Serena doing the narration before Melanie actually started out the song. After that, Serena spoke to informed them of their second to last song.
"Seriously though, thank you guys so much for watching us perform for you. Unfortunately, we have two more songs to perform for you.
The crowded booed in response as the four chuckled before Serena spoke again once it quieted down.
"Yeah, I know, but that's life. Anyways, our second to last song, THANK U VERY MUCH, is dedicated to anyone who was grateful for the other person upon leaving their life without a hassle. Please enjoy!"
Dark Angels had fun with this performance as they were more playful with the choreography. Melanie sang first followed by the rest. Jasmine announced their last song as Dark Angels.
"It's the last song now, but don't worry, I'm sure you'll hear from us again Anyways, please give a big applause to Holland who also solo this Black Nighttime event himself. As well as Kyle and Haru like always. Also to the rest of those that helped make Black Day Festival a hit!"
The crowded clapped loudly and cheered while Jasmine looked at the three as they nodded. She returned her attention back to the audience.
"One, two..." Jasmine began with the other three joining in to finish the rest, "This was Dark Angels! Thank you!"
"Alright," Jasmine spoke one last time, "We're ending this differently than our last song! It's Over! This just goes out to those that just stopped having feelings and erased the other person from their life without a care."
Serena sang first followed by everyone else in their assigned parts. When the song ended Holland came onto the stage shortly afterwards.
"Please give Dark Angels a round of applause for their magnificent stages." He said excitedly while clapping heartily.
Holland cast the quartet an appreciated look as he motioned for them that they could leave. The girls bowed again as Holland resumed to the Solo Karaoke. The quartet hurriedly left to change outfits so that they could be ready for the second round of the Speed Date.
"Good evening, everyone. Sorin and I are proud to announce that our second round of the Speed Date is actually a very special one unlike our previous one." Liyin announced with Sorin continuing afterwards.
"Yes, just like Liyin mentioned, the second round is special because we have the lovely Nu Chi Theta members joining us."
A majority of the crowd cheered upon hearing one of the popular fraternity joining in as participants.
"Should I be worried?" Serena commented to the other three.
"No idea." Melanie responded just as confused.
"Oh, I'm excited." Jasmine exclaimed as Katherine rolled her eyes in good-nature.
"I wonder why. But seriously, the girls didn't tell us this."
"Neither did Seoljun." Serena remarked with a frown.
Katherine then chuckled.
"Sooner or later we were bound to run into them."
"Shut up."
Melanie nudged her sister.
"Stop running away."
"I'll do whatever I want. By the way, I'm giving out a fake name since I've been quite a lot so far."
"Ohh, I'm going to do that, too." Katherine agreed with an excited face. "That's a great idea."
"Why would you two wanna do that for?" Jasmine asked while giving them a weird look. "What if y'all make a connection?"
"I don't want to though." Serena answered as Katherine shrugged.
"I just think it'll be fun."
Melanie laughed with a nod.
"I think so, too."
Jasmine cast her friend a look.
"So you're gonna go with a fake name, too?"
"Might as well. You?"
"I dunno. What if Johnny's there?"
"Then use your real name with Johnny and a fake name with the others you're not interested in." Serena suggested.
"Oh, I can, can't I?"
"Yes."
They continued to listen as Sorin and Liyin explained that the second round would have the Nu Chi Theta members sitting and the participants rotating this time around.
"Hi. I'm Park Sieun." Serena introduced herself with the intended fake name while not paying attention to the person after rotating.
"I'm pretty sure you're name is Serena."
Serena heard the male corrected as she looked at him and was surprised to see Johnny in front of her.
"Oh, Johnny. Hi."
"Hello to you, too. Surprised?" Johnny greeted with a laugh.
"Um, yeah."
She looked about their surrounding wondering if Jasmine had taken notice before focusing on Johnny again when she remembered that she couldn't see any of the other three from where she sat since they ended up being separated by different numbers.
"So what brings you to the Speed Date?"
Johnny began the small talk.
"The Student Council President."
"Oh?"
Johnny was intrigued as he leaned closer.
"Tell me more, Serena."
"Um," Serena stalled not sure what to tell him.
"I had nothing really to do and Gina thought I could help out as a last resort kind of thing."
Serena shrugged nonchalantly before questioning him.
"What about you?
"Just here to meet new people and some fraternity duties."
"I see. Is that why Nu Chi Theta is participating?"
"Yeah, something like that. By the way, since I got you here..."
Serena's eyebrow quirked up as she awaited for what Johnny wanted to ask.
"It's about your friend, Jasmine."
Serena eyed him suspiciously causing Johnny to laugh.
"Whoa, whoa. I just wanna know some things about her."
"She's participating in this so you could just find out when you're paired up with her later."
"Yeah, but it's a wait and why not learn some things about her from her friends before I reach her."
Serena regarded the male and thought she'll help out her friend even though she tried not to meddle in other people's personal life.
"Okay. What do you wanna know?"
Johnny shot her the giddiest look and wondered if she should worry or not. Instead she chuckled as Johnny asked questions in regards to Jasmine while giving him vague answers. Serena wasn't sure how to answer and hoped that Jasmine would clarify everything later. Liyin soon announced that their two minutes were up and for the participants to rotate to their next table.
"I guess I'll have to ask the other two or herself whenever I reach them." Johnny commented as Serena agreed. "I guess so. Good luck."
"Thanks."
Serena waved goodbye as she watched him moving on and silently let out a breath wondering if she could even handle the rest of the second round as they were all Nu Chi Theta members, but so far she only spoke with those she didn't know.
"Oh, Shotaro, hi. You're in this, too?" Melanie asked when he plopped himself into the seat across from her a moment later.
Shotaro cast her a shy smile with a nod.
"Yeah."
"How is it going for you so far?"
"It's a little overwhelming, but it's fun. I'm learning a lot although I still get a bit nervous"
"Aww, glad to know and yeah that happens a lot. If it makes you feel better, I get nervous, too."
"Thanks."
"You're welcome."
"So," Shotaro began with a sheepish look, "Are you nervous about speaking with a certain someone later down the line?."
"Who told you that?""
Melanie eyed him suspiciously as he laughed sheepishly.
"Ten mentioned something before this whole thing started."
"Wow. He really has a big mouth. Anyways, ignore what he told you, okay?"
Shotarto nodded with laugh as Melanie asked him a question.
"So what are you doing after this?"
"I wanted to try out the food. I heard you can pick out whatever stuffed animal to dine with."
"Oh yes, you can. There's different sizes! I want to sit with the biggest one."
Shotaro's eyes widened with excitment.
"Really? Wouldn't it take up to much space?"
"Nah. I'm sure you can just stuff it in since it's fluffy."
The two continued to talk until the alarm rang for the participants to rotate.
"Thank you, ladies and gentlemen!" Sorin and Liyin announced once the last rotation ended.
"You'll find out your results in the next day or two." Liyin informed the group. "We'll e-mail your match and hope that all of y'all work out!"
"And if not," Sorin interjected with a smile, "Then we hope that you guys can be friends or try again next time."
"So thank you for participating." Liyin thanked them once more as Sorin announced the third round.
"We hope everyone for the third round are here and that we can get it started soon. And no, it's not a special round. Sorry."
Meanwhile the quartet finally met up with one another as they discussed their time during the Speed Date.
"I think this year is looking out for me or something, but I had a great conversation with Johnny." Jasmine stated with an excited tone.
"I would hope so because he can actually tell you and I apart." Katherine mused with a knowing look. "I can't believe he participated."
"Me either, but I hope we match."
"I think you guys should." Melanie assured. "He did ask about you when he was with me."
"Oh, me too." Serena confirmed. "It was kinda weird, but if you guys don't match then what's gonna happen?"
"To give up and move on." Jasmine said with a defeated tone before brightening up a moment later. "If not, then we can I guess be friends first and maybe work from there, yeah?"
"True." The three chorused before Serena looked over at Katherine.
"What about you? Did you have a nice conversation with Taeil?"
"Yes. It was quite pleasant, but two minutes is pretty short and we were into our conversation that we didn't notice until one of his members told us. Although like speaking with any Nu Chi Theta member could be nerve-wracking as everyone wants to associate themselves with them."
"Very true." Melanie agreed before nudging her sister.
"Too bad you're crush wasn't there."
"Thank goodness and crush is a store word." Serena said in a relieved tone. "Anyways, y'all can't tease me anymore."
"Neither was yours." Jasmine commented a moment later. "I really wanted to discreetly tell the both of them about y'all."
"I'm pretty sure Ten did that already." Melanie remarked. "Shotaro said so during our talk."
The quartet continued talking and started discussing what they wanted to do or to split up again like they did earlier in the day.
"And there we go." Serena spoke to herself as she tied the ends of the elastic strings of the beaded bracelet she had just made.
"Ooh, that's pretty. Is it for the little girl that you tutor?" Jasmine asked once she had completed her own bracelet.
"Yeah. She really loves rainbow-like things."
Serena admired the colorful shapes along with the name she had spelt within it. Serena wore the bracelet and slightly frown with a chuckle.
"It's a bit bigger than I thought, but she should grow into it. She has time for that."
"True. C'mon, let's go check out the merch booth and see what they have left over.
"Oh, good idea. Maybe I could buy, Yeojin, some other things."
The pair left the area after bidding goodbye to Seoljun and Seolhwa. While wandering the pair ran into another set of friends, but unfortunately, Serena had made the other person spill food onto themselves.
"I am so sorry." Serena apologized and realized it was Ten and Johnny she and Jasmine had ran into.
Jasmine squeezed Serena's arm upon acknowledging who the other pair was and Serena had to pat her friend to calm down. Then she realized that the bracelet she had wore and made for Yeojin was missing.
"Oh, no. I lost the bracelet."
"I'll help you look for it, Serena! Jasmine can help Johnny clean himself up." Ten offered as he ushered himself and Serena away leaving the other two behind.
Jasmine slightly panicked, but relaxed when she heard Johnny speak to her.
"Hey, it's not a big deal. I wasn't looking where I was going either."
The pair slowly conversed not even minding that the other two had rushed off.
"Good bluff. That should help those two out better." Ten commented as Serena shot him a confused look.
"What bluff?"
"About the bracelet going missing."
"It wasn't a bluff."
"What do you mean?"
"Ten. I really lost the bracelet."
"Oh. Um, I'll help you find it for real then."
Serena sighed, but she backtracked with an unhelpful Ten.
Melanie happily sat across from a giant mint green hippopotamus with Katherine sitting at another table across from a two-tone brown lion with both of them eating a strawberry brick toast and drinking a large dragon-fruit milk tea.
"This is so good." Katherine commented while looking over at Melanie. "Jiyoon and Jihan were right to go with this."
"I know right. It's a lot better than I thought it would be."
"How are y'all liking it?"
The pair looked up to see a familiar face.
"Oh, Soeun, it's delicious." Katherine responded with a thumbs up. "Jihan and Jiyoon were right about it."
"And the dragon-fruit?" Soeun probed further
"Delicious. You were right about the taste, too." Melanie replied with an O.K. sign. "It's gonna be my new fave when y'all start selling it."
"Of course I am. Anyways, I'm here about something else."
"About what?" The duo chorused as they continued eating their dessert.
Soeun glanced over shoulder before focusing on the pair again.
"Someone wants to join you, Melanie."
"This is a solo diner. Besides, Hank the Hippo is already dining with me."
Melanie motioned to the plush doll as Soeun laughed.
"You named him?"
"Of course. Can't enjoy my meal if I don't know the other person's name."
Melanie looked over at Katherine.
"Right?"
"Yup."
Katherine motioned at the plushie before her.
"Leon the Lion."
"Wow. And I thought only Serena named things."
"That's where we got it from because she has a similar, but smaller one at home." Melanie answered.
"I see, but are you sure you don't want to know who it is that wants to join you."
Melanie shook her head, but Katherine shot Soeun an amused look.
"Sure because I know that you're dying to tell her who it is."
Soeun happily leaned closer to the two while gazing at Melanie.
"Do you wanna guess before telling you?"
"No."
"Oh, you're no fun."
Soeun glanced over her shoulder again and Melanie looked over, but wasn't sure who it could be.
"Well, he said his name is Jimmy."
Melanie' frowned upon hearing the familiar name.
"Yeah, no thanks, Soeun."
"Oh. He said he's a good friend of yours."
"He's not."
"Oh, really? He seemed pretty persistent, but I'll let him know that you're not interested."
"Thanks."
"You're welcome."
Soeun walked away as Katherine looked over at her friend.
"Isn't that the guy that dumped you for another person that he was already cheating with?"
"Yup."
"The nerve of that guy."
"I know."
The pair were about to get back to their respective meal when another hand slapped Melanie's table to get her attention.
"You got some nerve rejecting me." Jimmy stated with a harsh tone.
Melanie glanced at him indifferently while Katherine watched for now.
"And you got some nerve talking to me again after what you did."
Melanie motioned with her head for him to leave her alone.
"The exit is that way and I don't have to converse with you."
Just then Jimmy wiped Melanie's table clean as the items shattered to the floor. Melanie pushed back her chair, stood up, and backed away from the male when suddenly two other people appearing in front of her to protect her. Katherine immediately moved to stand besides Melanie when Jimmy pushed the dishes off the table as the pair watched Taeil, Shotaro, and Sungchan come to Melanie's aid.
"I don't think that was necessary now, don't you think?" Taeil asked with a firm tone towards Jimmy.
"That's such a waste for you to have done that." Sungchan added before motioning towards the exit.
"I believe you were on your way out. Correct?"
It was not a suggestion that Sungchan was giving him as his tone wasn't nice sounding as Taeil did the same.
"Yeah, weren't you just leaving now?"
Shotaro also gave the male a once over while glancing at Melanie before returning his gaze onto Jimmy.
"I'm sure Melanie would be most comfortable without your presence as well."
Jimmy's jaw tightened as he glanced at the three males before sweeping his eyes over to Melanie. He huffed and stormed off.
"Are you okay?" The trio asked Melanie a moment after.
"Yeah, just a little shaky now. Thank you though." She thanked before looking at the mess which was quickly taken care of by Soeun.
"I'm so sorry, Melanie." Soeun apologized after cleaning up. "I thought he was fine when I told him you didn't want to see him, but I guess he got around another way."
"It's fine, Soeun. It's not your fault. Thank you though."
"No worries. I'll be back with another set for you."
"No, it's fine. I'm not that hungry anymore."
"Are you sure?"
"Yeah. Thanks again."
"You're welcome. Katherine?"
"I'm good, too. Thanks, Soeun."
Soeun cast them another apologetic look before walking off as Katherine comforted her friend.
"I swear, this month is not a good month for you or Serena."
"I know right."
"So, do you wanna get food afterwards?"
"Probably."
"Actually you could have some of ours." Sungchan offered as Shortaro smiled.
"Yeah, we haven't touched it yet."
"Oh, yeah. We actually ordered more than the two of us could eat."
Taeil shot them a friendly smile with Shotaro nodding.
"The fluffy animals can't help us either."
Melanie chuckled.
"I'm pretty sure this is supposed to be a solo dining and not a get-together of sorts."
Melanie reminded them although she knew that Katherine low-key wanted to sit together. Melanie then pointed at the hippopotamus and lion.
"Besides, Hank the Hippo and Leon the Lion may get jealous if we sat with another."
The males chuckled as they immediately moved a plate and glass over to Melanie's table.
"We wouldn't want that now. So how about this instead?"
"That's fine."
"Well, the two of you enjoy your night."
The males cast the females a polite smile as they returned to their table while Melanie shot Katherine a look. Katherine shot her a knowing look, but the two went back to their own respective table. Melanie enjoyed her now honey brick toast and a cotton candy milk tea with Hank the Hippo as Katherine did the same with Leon the Lion. Later that night the quartet helped cleaned up after the Black Nighttime while telling one another about their night. Serena eventually found the bracelet after clean-up and still deny the fact to Katherine that their lives were a drama series awaiting to happen.
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mittensmorgul · 7 years
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A very random question but in your opinion, what's the difference between plot-drive and character-driven stories?
I’ve been staring at this message in my inbox for days now, and on top of being a long-debated question regarding writing in general, I think it’s also incredibly relevant to the structure of Supernatural specifically. And because of that I’ve been half excited about and yet half dreading trying to answer this.
Not dreading in a bad way, but dreading because I know this is gonna turn into some kind of patented Mittens Uses Too Many Words To Say The Thing sort of post. Because I have FEELINGS about this. :P
Let’s start with the basics, and I’ll explain why this is a much debated thing. Seriously, just google “plot vs character driven writing” and each link you click will offer a different assessment of what this means. I mean, just speaking about Romance novels as a specific, some people would characterize them as “plot driven” and others as “character driven,” depending on your understanding of what is meant by those terms. It’s… confusing.
Because a character driven story is one which obviously HAS a plot which advances throughout the story, but it’s the character’s emotions and choices and personal growth that DRIVE the plot forward.
A plot driven story is one in which the character may also experience emotional growth and make choices and everything, but in reaction to an external plot that draws the character along in its wake.
All stories incorporate both character and plot development (hopefully! or otherwise why would we bother reading them. This reminds me of my favorite English teacher who taught a class called Literature of Changing Times. I think I’ve mentioned her before *waves hi at Mrs. Proenza if you’re out there reading this. You are awesome, btw*. First day of class when we were going over the reading list, she said, “Ha! Jokes on the admins for approving this class, because ALL literature is about changing times, and this just gives me an excuse to teach y’all my favorite books!”
That was an awesome class, because it was obvious how much she loved every book we studied, and it definitely carried through in OUR enthusiasm for the subject. She basically was the one who taught me how to be passionate about stories.)
So yes, all writing will have elements of a plot moving forward, and characters who are hopefully relatable and whose motivations we understand and/or sympathize with, and sometimes it’s hard to tell if a story is more driven by the external plot or the internal character motivations because both seem important.
Now, specifically relating to Supernatural. Taken as a whole, the series has used both character driven AND plot driven stories, sometimes simultaneously. I’ve heard one description in an old meta ages and ages ago that SPN was actually telling us two different stories based on whether you were looking at it through Sam’s perspective or Dean’s.
Short tangent to explain: Sam’s story has largely been plot driven, and that meta I mentioned above compared it to the traditional story structure of the Horror genre. An external force acts on a character, the character is forced to react, make choices based on those outside influences, and thus growth and change happens for the character. Dean’s story (aside from during the MoC arc, when Dean was literally acted on by an outside force) has largely been character driven, similar to a character in a traditional Fantasy genre story where the character is the one who goes chasing after the plot, and his emotions and choices drive that plot forward.
But it’s more complicated than that, because of course it is. :P
Obviously that’s reducing things to their absolute simplest form, but Sam’s narrative began when an outside force literally acted on him, with Azazel dripping demon blood in his mouth. That obviously drove the plot forward, setting up everything that’s happened in the entire series in the opening scenes of the pilot episode.
But Dean’s story really begins (again, in the pilot episode) because he has an emotional need for Sam to help him find their father. That ALSO drives the action of the story forward, because without Dean’s internal motivation, the rest of the plot wouldn’t have happened, either.
Using the Carver Era (s8-11), you can really see the difference between a character driven narrative and a plot driven one. See by my personal bias in the following description if you can tell which style of storytelling I personally prefer:
Early s8 began with a HUGE dose of character driven plots. Dean comes back from Purgatory without Cas and is basically pining or in mourning. Sam’s been on an extended vacation playing house with Amelia. Dean’s internal drive to “fix the plot,” i.e. find and save Kevin, drives the early part of the season while Sam feels a little resentful of being dragged away from his “normal” life.
Then Cas miraculously turns up, they find Kevin, and suddenly they’re learning about other tablets that exist in the world. In a plot-driven world, they would’ve sought out the tablets and probably destroyed them. They wouldn’t start making these huge universe-altering decisions based on the information they learn from Kevin Tran, Prophet of Chuck.
The whole Trials storyline begins as a character-driven story. It’s their united motivations (Sam and Dean), their internal desire to accomplish this thing, that gets the ball rolling. And Dean intends to be the one to carry this burden of the trials, until fate hands that burden to Sam. Once again, outside forces have turned the course of the story. So Sam is the one who again must react TO the plot. Dean spends most of the rest of s8 reacting to Sam’s reactions, supporting him through the trials, but also emotionally attaching himself to Castiel’s story.
Cas spent most of s8 in a similar narrative position to Sam, except he didn’t even realize it. He believed he was acting on his own emotional choices much of the time (turning off Angel Radio, deciding to be a hunter, and then deciding to reconnect in order to answer prayers– we see him healing a baby and generally trying to do good in the world). Yet all along, he’s being acted on by outside forces and is literally being mind-controlled. So he believed he was driving his own plot, when behind the scenes his plot was being driven for him.
At the beginning of s9, Sam is again put into a situation much like Cas’s during s8 where he BELIEVES he’s in charge of his story, while unbeknownst to him he’s actually got an angel in the driver’s seat. Sam’s being dragged along by that plot again. But it was Dean’s internal motivation that directly put him in that situation.
Finally it’s Dean’s turn to make a choice that leads to a self-sacrifice he believes is the only way to regain control of the plot (Abaddon! Must! Die!), and takes on the Mark of Cain without reading the fine print. Thus begins what we BELIEVE is an internally motivated story for Dean, because for A FREAKING YEAR the show was telling us through parallels and the narrative itself that the Mark was a curse and what we were seeing was a change INTERNAL TO DEAN. Heck, it literally turned him into a demon. He wasn’t POSSESSED by the demon, it wasn’t an outside force acting on him, it was his very own most internal soul that had been transformed.
And then round about 10.15 the narrative pulled a 180, yanked the rug out from under a year’s worth of narrative buildup of an intensely INTERNALIZED (i.e. CHARACTER DRIVEN) story for Dean and said WHOOPSIE NOPE IT’S ACTUALLY AN OUTSIDE FORCE CONTROLLING DEAN! You thought he was actually growing as a character but nope we’re taking this one step below Fuckhands McMike territory and blaming EVERYTHING that’s happened on this big scary Dark external force! The plot basically pantsed us all.
Suddenly, after two and a half years of mostly character-driven storytelling, everything shifts and everyone’s chasing after the plot again. Dean loses ALL control over the thing inside him as he’s hopelessly dragged off by the Darkness.
And then in 10.23, Dean wrests control back over his own story by literally killing Death, while Sam and Cas have set events in motion that free Dean from the Mark of Cain and release it into the world at large instead.
Now obviously a huge portion of s11 is plot driven– their reactions to having released the Darkness and their scramble to fix what they broke as it spreads across the land. But even from the start of the season, the narrative gradually shifts into a nice balance between plot and character driven stories, where the two really begin to merge together (even on a subtextual meta level).
Another interesting aspect of Supernatural is the two types of episodes– the Mytharc (which are largely plot-driven) and the MotW (which are usually one-off monster hunts with an internal plot driven structure– MUST SOLVE THE CASE AND SAVE THE PEOPLE AND KILL THE THING!�� but are generally propelled by a spurt of introspection and character growth. These are the episodes where they aren’t just acting and reacting to the Big Plot Things, but actually experience growth and change themselves).
And this is why I LOVE s12. It’s almost entirely character driven, even with the overarching plots. The main focus isn’t so much the motives of the Bad Guys and our Intrepid Heroes trying to save the world from them. It’s about the characters own personal emotional growth, how their choices affect the narrative (and yes, even Sam’s choice to work with the MoL is really a CHOICE and not something he was compelled by the plot to choose. His personal internal desires led him to that choice, and are now leading him AWAY from that choice, but it’s still been a real choice for him. Same with Cas and the choices he’s been making, and even CROWLEY, in choosing not to lock up Lucifer properly (or just kill him already ffs).
Dean is at the center of all of this, acting as that strange force of balance he’d achieved in 11.23. He’s not so much driving the story with his emotional choices, but sitting at a weird central axis while the story takes place all around him. He’s pulling a string here and there and waiting to see what budges.
I LOVE THIS. It’s glorious chaos, and I feel like Dean, sitting all zen-like in the middle of a huge unraveling sweater.
Okay, I confess. I don’t necessarily prefer one style of storytelling over the other (though I am a Dean girl, so I guess I probably do prefer a character driven story… and even Cas’s story has long been about his acquisition and proper application of Free Will, learning about humanity and making choices for himself, so while he’s experienced huge swaths of character development and growth it’s not entirely been character driven growth…). And I adore Supernatural’s complicated blend of the two.
I just really hated the bait and switch of late s10. You know that gif of Bart Simpson where he’s playing the video frame by frame and says something like, “you can pinpoint the exact second his heart rips in half?” Yeah. it’s like in 10.15 there’s a record scratch and suddenly we’re watching the freaking Stynes grab the plot by the short and curlies and yanking it in an entirely unforeseen direction. Like, out of left field. Like they picked up Baby off a coastal highway and plonked her down in a muddy field to spin her wheels, jarring. That’s what they did with the narrative.
After 10.23, once the plot had been suitably yanked around where they wanted it, the narrative structure AND the plot itself became about finding another way, a better way, a balanced and unified way. And since then it’s largely stayed on track.
How did I turn a simple question into this? It’s who I am as a person. I hope that’s okay. :P
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jenniferbowley · 5 years
Text
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 235
youtube
Click on the video above to watch Episode 235 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Adam: Alright, we are live! Welcome everybody to Hump Day hangouts Episode 235. Today is the eighth of May 2019. And just want to say first of all, thank you for watching. Whether you’re watching us live at https://www.semanticmastery.com/hdquestions, or if you’re checking out the replay on YouTube or wherever the heck you are. Just want to say you know, a lot of times we get asked where to start with Semantic Mastery. This is the place to do it. You can ask questions, again at https://www.semanticmastery.com/hdquestions. But secondly, you should grab the Battle Plan and you can find out more about that https://battleplan.semanticmastery.com. If you’re ready to take things up several notches and you want to either start or grow your local digital marketing agency, you should join this Semantic Mastery Mastermind You can find out more about that at https://mastermind.semanticmastery.com. So with that little bit out of the way, we got almost a full group here. We got four out of the five of us. So we’re going to go through and say a little hello. And I’m going to start with Hernan because he looks like he’s eaten. What’s up, man?
Hernan: Hey, dude, it’s good to see you for change, you know? We’re not running in the woods and whatnot and it’s good to see you back and have the Hangout so everybody. I’m just messing with you. I like you.
Adam: I like your shirt. You got your Semantic Mastery shirt on
Hernan: I got the Oh gee, you’re on Yeah. So it’s good to be here man and a lot of good stuff coming up. I’m really excited to be here some good stuff.
Adam: Well, you did. Speaking of good stuff, you did some training for the Mastermind not too long ago, right?
Facebook Training With Hernan
Hernan: Correct. Yeah, we did actually we went deep into lead ads, how to target for Facebook, you know, my kind of my material and my stuff is Facebook. So and I’ve been doing Facebook for a while and I show the guys mostly you know how to target specific areas on local, and specifically, we went into how to target those services that are hard to target on Facebook, like for instance, injury attorney or emergency plumber or tree Service. Like, how do you target them? And how do you target those people? Right. And then we went into that it was pretty cool. And then got a couple questions on our Facebook group that we have to it was cool. And I would you know, if there’s a demand for it, we will definitely, you know, expand the content that’s on there. And we can even do like a step by step thing on Facebook ads. And yeah, now it was pretty cool. Pretty cool.
Bradley: If I made briefly because I’ve had an aversion to Facebook for years. I’ve never had any desire to do it Facebook ads, but I’m actually in the process of setting up my first ads account what I’ve tested it in the past, but like I got tired of it immediately. So I never really followed through. But after her non-straining, I said okay, it’s time I’m, you know, dabble a bit in. So, believe it or not, it was good. I mean, her, not his training was enough to finally convinced me to use it. Because it looks like being able to use Facebook ads for local leads is gotten a lot better than it used to be. And so there’s really no reason why I shouldn’t also know how to do that. So, honestly, thanks. Thanks, Hernan and I will certainly be leaning on you for some advice as I get the campaign further developed.
Hernan: For sure. Yeah. 100% and you know, to mention that and I’ll finish with this, Facebook just launched a new campaign objective which is called store visits. So whenever you have a client that has a store like I don’t know a dentist or not, not people that will go out and serve other people you know, in the clients place but rather the clients that are customers go to their locations, Facebook is setting that up so that they will know when somebody goes into stores just by GPS if they have you know if they have like 4G or whatever, like they have their GPS open on their phone, they will know so you can entice store visit and store visits on Facebook, which is pretty cool. So I’m still testing that new that but there’s a lot of stuff going on for locals which is pretty cool.
Bradley: Very cool.
Adam: Awesome. Alright, moving down the line. Marco. How are you doing?
Marco: I’m gonna crack open my beer
Bradley: starting early huh?
Marco: A toast for OGs everywhere man, I’m almost 16 years online. So I know I was a bit late, right 2003, 2004 because the web had already been on for quite a while but I mean back then, it was the wild wild west and you really had to be on your toes to get but I mean there’s so much money to be made back then. And you know how they say in fashion, everything that was old is new again. Because it’ll kind of filters back. That’s what I’m seeing right now. I keep telling people like it’s the way it was back then. How it was to make money. You just got more links to them. The other guy didn’t you outrank them and you just piled a ton of keywords in the anchor text. And so you got really good rankings. And if you did a little bit more manipulation, then it was more money. That’s the way it is right now. Google has tried to obfuscate the playing field. They’ve tried to trick people into thinking that it’s something that you need a Ph.D. for. Their coders might need master’s degrees and PhDs but we don’t. Because we simplify, we filter it down. That’s what we do in our Mastermind. That’s what we do. And in our paid groups, we filter it right. It’s like pouring a cup of coffee, you go through a lot of steps to end up with a good cup of coffee, but the process for making the cause it’s really simple, hot water through the grounds and you get the just great cup of coffee, but that’s the way it is now you filter out all the bullshit. And you get this great big pile of money, guys. It’s never been easier. Well, let’s say I don’t know how I’m gonna stick to that it has never been easier to make money online than it is right now and so from beautiful Costa Rica to the rest of you guys, keep working on that POFU path man. It’s POFU for bus cuz all you get in the middle is a big fat What? I’ll leave it at that.
Adam: That’s awesome. Yeah, I was doing my sneaky finger back here but yeah, yeah, good setup better, Bradley. How are you doing man?
Bradley: Good. I’m happy to be here. I have another Facebook thing to mention is I was trying to set a new page up in Google our business Google See I always just revert to Google but Facebook Business Manager so that I could run ads to it. Well, I had a business manager account, but apparently, it was disabled for running ads because it stayed inactive for a long time and I didn’t know that until after I’d had a new page to it. And I tried to once I realized that I couldn’t run ads to it, I said, Okay, well, let me delete this page from the business manager. Well, apparently, the business manager ends up owning the page. So when you delete the page from business manager, you like delete your admin access to the page. And I didn’t know that. So again, I’m not much of a Facebook user. And I was the only admin of the page but it removed me. And so then it was like an orphan page, there were no admins at all, no managers. And so I contacted Facebook support and said, help, you know, I need access to my page and they made me print out like or type out a what they call it a declaration of like, and it had like, all these different steps of who I was, I had to provide photo ID, who I was, what my relationship was to the page and to the business to the other admins of the page, which there were none. I had to put this declaration under penalty of perjury that I was who I said I was and then go get this thing notarized in order to get access to my page again. So moral The story is, if you don’t know what you’re doing, get help first. And don’t ever delete yourself as an admin from a page if you’re the only admin because they’ll make you jump through hoops. But long story short, I did get access back to it again, it was just it was a nightmare. But it was pretty important because it was crazy because I went ahead and added another created another page because I was like, screw it. I’m not going through all that I’ll create another page. But I couldn’t use the same slug or page name, you know, the page URL, the username, I guess. And also like, for whatever reason, that page that was orphaned and now was ranking for like the company name and like the other one wasn’t. So I just went through all the hoops that they’ve jumped through but now I think I’m ready to start advertising but that’s why I said Hernan I’m going to lean on you buddy. Because I have a feeling I’ll screw something else up if I don’t.
Hernan: Got you. Don’t just don’t break anything.
Bradley: Don’t touch, don’t touch.
Adam: Well, we got a couple more things we want to cover. Before we get into the questions. First of all, we’ve been adding more and more done for you services at mgyb.co. If you haven’t been over there, head over just again is mgyb.co for your premium done for you, SEO Services not going to run through the laundry list. There’s a lot of really great services you got syndication networks, RYS stacks, all sorts of stuff. Go over there and check it out. And if you’re checking this out on YouTube or even if you’re not, head over to YouTube, check out Semantic Mastery subscribe to the channel. If you come across clips you like or they’ll be helpful share them with people. We’re definitely trying to grow the channel and help people out to we get a lot of feedback that that’s a really helpful place for people to go and, you know, get answers basically their questions. And then last but certainly not least, want to tell everyone about a special opportunity coming up soon. We’re going to have early an early access opportunity to some advanced training to the successor to Local GMB Pro so I don’t know Bradley are you guys if you want to talk a little bit about that. I know we’re still kind of in the secret phase of this, but I wanted to let people know that that’s coming up so they can start to plan to be involved in that.
Bradley: I’ll go first. Yeah, so we’re going to do kind of like an update or the successor version 2.0, whatever the bigger, badder, better version of Local GMB Pro, where it’s going to incorporate more than just GMB assets, which is what we did originally because it was rather new at the time. And we were able to get significant results with just staying within the Google ecosystem. However, the reality is, most clients obviously are going to have self-hosted web sites and they’re going to have a presence across multiple other digital properties. Facebook, you know, citations like Yelp, for example, which by the way, I’m going to do a little bit of Yelp training today guys, briefly before we get into questions too, but most clients, okay, if you’re just building lead gen ss, it was perfectly fine to stay within the GMB ecosystem or the Google ecosystem. Excuse me.
But when it comes to doing like client work, typically or for running like a real business, for the most part, you’re going to end up having a self-hosted website, you’re going to have multiple social media properties syndication networks basically have, you know, just a presence on a lot of other properties. And we want to be able to incorporate all of that into the new training, which is going to show how to use Google and Google My Business to help get better results for everything, your digital presence across the board. And so that’s really what we’re going to be doing. Robin, Marco, you know, Marco always puts mad scientists cap on and goes deep into the lab and starts trying to break shit. And then that’s where we develop products most of the time. So he and Rob are going back into the lab, essentially, and they’re in there now like starting to figure out other stuff plus a lot of stuff that we’ve learned over the last many months especially with scaling the GMB stuff that we’re going to incorporate into the new training. And we’re going to do it in a slightly different model this way, and that’s what Adam was alluding to. We have an opportunity for people to come in kind of an early bird special, where we’re going to do live training and live updates via webinar over the course of several weeks. And we’ve got a couple of case studies going on as well, that will be a not just us too, we’ve also got some of our members like our Mastermind members, essentially, that are doing case studies.
So there will be some diversity, as it won’t just be us teaching shit, there will be case studies from some of our members that are applying what they’re learning. So it’ll be slightly different. It’s going to be kind of a new format, how we produce that training. At the end of it, it’s obviously going to be all packaged up and sold as a product. But if anybody wants to come kind of real-time, follow along through the process as we’re developing the product and recording the training and that kind of stuff and through the webinars and get access to directly to us for QA and those kinds of things. That would be the best time would be to come in on the early bird side of it like through the presale offer that we’re going to give we’re going to make available here shortly. Marco, do you want to comment on it?
Marco: Nah, we’re just gonna try to break it.
Bradley: enough said.
Adam: Alright guys, anything else? Are we ready to get into it?
Bradley: I think we can get into it.
Adam: All right, let’s do it.
Yelp Ranking & Link Building Technique
Bradley: All right, we don’t have a lot of questions just yet. So there’s something I want to cover briefly because I just actually had a client reach out to me, who does. He does a lot of Facebook stuff or excuse me, not Facebook, Yelp stuff. He’s a contractor and he was doing a lot of Yelp advertising. And then Yelp went on kind of a rampage recently, guys within the last six months or so. And they’ve done this before, but it got really bad about six months ago, eight months ago, somewhere around that time frame where they started to hide reviews. And they filter them out. And I’ve read multiple articles online about like they’ve actually come out and stated that two businesses that have too many five star reviews look unnatural whether they were natural reviews or not, it looks unnatural. So they started hiding them or filtering them. And so my, my client was pissed because he was spending, I think $1,000 a month or like $1200 dollars a month or something on advertising through Yelp, I wasn’t managing that for him. I do the SEO for him. But ever since they started filtering reviews, like he, you know, some of his traffic has actually died down even though he’s a paid advertiser with Yelp. And so I know Yelp says that they don’t promote any organic part of Yelp, advertisers over non-advertisers. But it’s just like Google guys, you know, you Google says you can’t use paid ad traffic to get SEO results. And that’s bullshit. We’ve proven that over and over and over again. So Yelp does the same thing. If you’re an advertiser, you get promoted more both as an advertiser as well as organic results. And if you stop advertising, they’ll start to demote you essentially. And we’ve seen that time and again.
And so anyway, he reached out to me the other day to say that, you know, Yelp’s been pissing him off. He’s still an advertiser. He doesn’t advertise as much. He’s actually spending a part of that now with me and Google ads, we’re doing some display ad stuff and some YouTube stuff. But and I think part of the reason that Yelp has started to pull back on his exposure is that he has reduced his overall ad spend. And so he was asking me about, you know, is there anything that we can do SEO wise that can help him with Yelp. And so I did develop, I’ve tested this in the past. Now, I’m going to share with you this method I’ve shared it in the past on Hump Day Hangouts as well. But I think it’s valid. And I do want to express like one disclaimer, a caveat to this is that yelps algorithm is there’s a ton of different ranking factors inside of Yelp, similarly to Google, but they’re not the same as Google and they’re changing. Rather, they evolved, they change rather frequently, Yelp does, what they do in order to determine where the organic listings are going to rank now if you guys have ever been and I’m going to grab the screen and we’re going to go to a quick demo. But if you go to a Yelp index page, for example, you’ll see that there’s a bunch of advertisers now at the top before you even get to the organic section. But what I want to point out as a way to do traditional SEO stuff, which is Yelp guys, you can absolutely hammer it with links. And that’s one of the ways that you can actually get an individual Yelp page listing page to rank above an index page in Google search. Now in the past that by doing that by pushing a bunch of link equity link juice, essentially throwing a whole lot of links at a Yelp page, you could get a Yelp page to outrank an index page, a Yelp index page in Google search, which ultimately had an effect on the ranking within organic Yelp too, right. So within Yelp itself, however, I don’t know that that’s still the case.
So I’m about to test it but you guys know we have MGYB we’ve got our link builder in there. Our master link builder daddy at his services are now available in our store at MGYB.co Well if you go check out link building, you’ll see it. And the top-level package for link building for just two tiers of links, we didn’t add a third tier. But it’s I think it’s 20,000 tier one web to auto links, and 150,000, tier two GSA links, it comes out to be 360 bucks, so, but it’s super, super powerful. And if you know what to aim it at, you can get results with that. And so I actually just yesterday placed an order to target my client’s Yelp page with that two-tier link building package. Again, 20,000 tier one web to auto links and 150,000 tier two GSA links, and I’m going to show you exactly the URLs that I targeted for the Yellow Page to show you guys how you can really just push a shit ton of power into there. Now in the coming weeks, it’s going to take roughly a month for that link building package to be completed as well as the indexing and all of that so and you know, I’m going to set a calendar reminder to bring this up again in a month. Once I have some results. I’m obviously going to blow out my I’m tracking the Yelp rankings right now with this. So I can see that type of movement I can get out of it.
I’m tracking the Yelp rankings in Google, I haven’t figured out how to trap track the Yelp rankings in Yelp yet, other than just manually for some of the cities that we’re targeting, which is you know, we’re targeting specific keyword plus about five different cities. So I might just do that manually, but in a month, I’m going to send you guys or I’d like to on a hump day hangout provide an update to show you guys what kind of results we got with pushing Yelp and Google as well as what it did what kind of effect it had on the Yelp listing in Yelp itself. So let me go ahead and grab the screen and show you guys exactly what I was talking about. Because there’s a lot of URLs inside it out guys that you can you can hammer with links and since it’s Yelp, it’s like Amazon or Google you can throw kitchen sink spam at it. And so it’s a perfect buffer site to use to just push a shit ton of links into so let’s just do something like I don’t know we’ll say plumber Fairfax, VA.
If you guys have noticed this, let me zoom in on this a little bit for local. Guess what the back again, really big for local keywords guys like especially for contractors. If you take a look, you’ll see it’s citation sites, business directory sites are back again, like, there’s it seems like this happens every it goes in cycles. Google will show business directory sites for local searches, especially for contractors. I don’t know because I stick mainly with contractors, guys. So I don’t know about other industries. But it looks like for contractors stuff that, you know, goes in cycles, it seems like there are periods of time where Google will push the directories down and allow websites like individual websites to rank, but then it comes back where the directories come back again, and then it’s the directory index pages, which I always thought was funny because think about this when you go to Google and you do a search for a keyword phrase like plumber Fairfax for example. If you click on one of these, all that does is go to another index page. Remember, this is just an index page, right? This is a Google index page. And this is what Google is saying as the top 10 results for this particular keyword search, this search query, and it’s just showing an index of the top 10 index results, right. But then if you click through, and by the way, that’s number one, right Yelp. But if you click through what is Yelp, and Yelp is nothing but another set of indexed results. So it really to me, I think it’s shitty that Google does that I think Google should be promoting individual websites or even individual pages on the business directories, not another index page. Does that make sense? Because to me, it’s like, why would you go from one index to another index? It doesn’t make any sense but again, it goes in cycles. It seems like that’s what happens.
But if you take a look like Yelp has their Angie’s List, Home Advisor looks like this is another index type page, bestpickreports.com. So you can see there are obviously there are some individual businesses ranked here. But there are multiple indexed index pages essentially from other business directories. So that what I’m going to show you though, is how in the past and again, it’s been a while since I’ve done this, so I’m anxious to see if I can still achieve the same kind of results that I was able to in the past. But that’s how do you get an individual Yelp listing to push above the index listing, right. And then ultimately, hopefully, we’ll be able to not only push it in Google, but also get an individual Yelp listing to push above or at the top of the organic section in the Yelp listings, which by the way, look at this, if you take a look guys, this is the sponsored results. I’ll zoom in a little bit. This is the sponsored results section. So these are advertisers, people paying in Yelp just like Google does. The sponsored results are always at the top but take a look at how many there are. There’s 1,2,3,4,5,6,7,8,9,10 looks like there are 10 sponsored results before it even gets to the organic results. So it makes sense.
So again, it just to me, it’s, I don’t think it’s right that they do this, but it is what it is. And there’s a lot of traffic to be had on Yelp. By the way, if you’re, if you’re if you’ve never been listed on Yelp before, the moment that you get listed on Yelp, you will start to get hammered relentlessly with sales calls from Yelp, trying to sell your advertising and no matter how many times you tell them no, they will continue to call and they’ll call two and three times a week. And it’s absolutely insane. I think it ought to be illegal, illegal. You know, with all the lead gen assets I run. It’s crazy how many calls my call center fields from Yelp reps, and they always say the same stupid thing every time they say oh, well, we’re the new Yelp representative for your territory or your area. And we’re just calling because we’re offering some new advertising packages and blah blah, it’s always the same pitch, but it’s all bullshit. It’s no matter how many times you tell them, take us off your call this leave us alone. If you’ve got a listing on Yelp, they will call you to death, especially if you’ve claimed it just so you’re aware of that.
Alright, so anyways, let’s just pick one of these for a second. Actually, this guy right here used to be an SEO client of mine about four years ago, Cardinal plumbing. Anyways, let’s just scroll down. Let’s use that one. Okay. Again, used to be an SEO client of mine. If we go in here, it looks like they’ve got 52 photos. This is what I want to show you about how to push power into the Yelp listing for Google sake. But also, like I said, it used to have a significant influence on Yelp, too. But I don’t know that that’s the case anymore. That’s kind of why I want to test it. So first of all, I would grab this URL right here and open up a notepad file standby. And I should probably open an Excel file, but that’s okay. I’ll just use notepad because it’ll be easier. Let me change the control plus
Alright, we’re just going to use Notepad, you can clean it up, obviously, if you’re using a spreadsheet, but that’s going to be the primary URL, right. But there’s a ton of other URLs on this page that I want to show you that you can also push link juice into some of which are canonical URLs, which won’t show if anybody you know, it doesn’t show in a backlink analysis tool, like AHREFs or Majestic or something if you’re building links to the URLs that are canonicalization to this URL. So in case, you guys hadn’t seen this before if we click on right click view page source. You scroll down a little bit, right here, you’ll see the linkrel=canonical, and that’s the URL that I just put in my notepad file right there. Well, all of these are the different language or what they call, a href language tags. So these are all URLs for Yelp in the different countries. And what they are every one of those URLs are canonicalization to this URL, right, which is the primary US English, you know, yelp.com URL for that business. So that makes sense. So what you can do here is actually grab all of these URLs right here. Now you have to trim them obviously down to the URL and get rid of the HTML code. And that’s why, like I said, having a, you can do this in a spreadsheet, you can do you know, find and replace, to get rid of some of this stuff, all that kind of stuff. What I like to do guys, by the way, is just put in like a tab, right there and a tab right here. And then I do you know, I’ll do a Find and Replace and get rid of all of these all at one time. And then I’ll do that in this case, I do sterling-4. And then if I replace, I do sterling-4 with the tab and then replay up, let me just demonstrate it honestly, because if I don’t, some of you guys are going to know how to do it. So what I’m going to do is actually grab this right there. I’m going to go to find and replace or replace And I’m going to say replace al and what it should do. And in fact, as I said, I need to grab this actually need to grab that right there. Anyways, I’m not going to go through that. But you can trim that down to where do you end up with just the URLs, okay, that’s what you want to do. There are also tools out there that will do that kind of stuff, trim it down to just URLs. Anyways, once you do that, now you’ve got all these different URLs that you can build links to. So that when you’re buying a big link building package, or you’re, you’re if you’re doing your own, if you use link building tools, I can’t stand doing that shit. But if you do it you’re on your own. It’s better to have multiple targets than it is to just hit all on this one URL. You kind of want to spread the link juice out across different target URLs, but they all benefit the same URL, this singular URL up here. Does that make sense? So again, that’s a really good target there, use all those different canonicalization hreflang URLs.
Alright, so let’s keep moving. Next. If we actually go up here and take a look at the images here, guys, it says there are 52 photos. So if you click that little icon there that said, See 52 or 52 photos, each one of these if you look at the URL bar, guys, the address bar up here if I click on that, look at that, that’s a unique URL, right? If I move it what to do, it changes to another URL. So every one of these is additional link targets that you can use to push additional juice into this Yelp listing, right. So I wouldn’t recommend that you go through that’s funny, because that photo was one of the photos we put on the website that I did for them, like four years ago. So that’s an old photo. Anyways, uh, every one of these is another URL that you could build links to. So I wouldn’t recommend that you go manually copy all these. So let me give you a little shortcut is in the Chrome Store, go to chromestore.com or whatever, go do a Google search for Chrome Store. click through and then type in link grabber. And that’s this thing right here. You can see I’ve already got it installed on my in my Chrome browser. Okay, so from here, what we’re going to do is just close this out to where we’re on the photo index page, and all I’m going to do is click the link grabber. And if you scroll down here, right here, you’ll see starting with, it always says yelp.com slash biz underscore photos. So those are the photos right there on that index page. Those are all the URLs to all those photos. So all I gotta do is just copy these right here. And go play and paste these into my, as I said, it would be better if I had a spreadsheet, but I would just put them right there. See that, guys. That’s another whole set of URLs that you can build links to see that they’re all unique URLs, it’s all going to push power or juice link equity right back into this top-level URL right here. All right, and so again, same thing, you would just go to the next page right down here, and you click link grabber again, come down here where it starts to say biz underscore photos, you want to copy those down to here, copy them to clipboard and then go paste them into your link target file, whatever that may be, in this case, notepad file. See that?
So now again, once I had trimmed all this shit down, I’d end up with this URL, all these hreflang URLs, and then all of these image URLs. And now, there’s probably other URLs that you could also build links to. I mean, I know there is, for example, if you wanted to, you could actually scrape the review URLs directly to the reviews and that kind of stuff. So you can get as crazy as you want anything on this page that has its own URL, you could actually add to your link targets, and then just throw kitchen sink spam at it. All right. And that’s how you power up a Yelp listing. So as a brief little tutorial, I wanted to share with you guys I will give an update. I’ll try to set a calendar reminder to revisit this in about a month once I have the reports back from our link builder and all that kind of stuff and see what kind of results we’ve had.
Okay, anybody wants to comment on that? Or can we move into questions?
Adam: I think we’re good.
Bradley: Okay. Moving on.
Is There A Way To Delete Add Redo A Google My Business Listing?
Okay, so MISSMOVING got the first question. She said. I’m assuming it’s a female says, Hello. I’m having a problem with Google My Business listing two of them and want only the ones in New York City, I need to know what to do and will I be able to delete and redo these listings? Well, with it, that’s not really much information. I’m having problems with my GMB doesn’t really explain to us what kind of problems you’re having. So I can’t really give you any advice on it. If I don’t know what the problem is.
There could be any number of problems, right. So I mean, specifically, what are the problems? That’s something we would need to have more information on before I could really provide you with any valid advice. That said, would you be able to delete and redo those listings? Well, I suppose you could if you were able to re-verify or verify under, you know, new locations. The problem is if you’ve already got a verified listing, I mean, that’s one of the challenges, right is to get a verified Google My Business profile. It won’t even publish now until it’s verified. So if you have the ability to reverify new listings. If not, you can buy them from us. We do it at mgyb.co, our store, you can actually for a while we had to shut it down guys, but right now we’re able to do it again. So if you need GMB verified listings, you can get them from us while it’s still available, right? So that’s something you could do you know it again, without enough information, I can’t give you the proper advice, because in some cases, it’s wouldn’t be wise, in my opinion, to terminate, suspend or delete, I should say, remove a listing, when it could just need some work to get it to come back. Like for example, sometimes you get what’s called a pigeon filter. And that’s something that happens. And in fact, I’ve experienced this recently with some of ours, based upon the local least pro method, which was getting a lot of listings, kind of within, you know, they could be in close proximity to them to each other, and that can cause some pigeon filter issues. There are ways to get out of that, but initially, it can cause pigeon filter issues. And I think Marco calls them also soft suspensions. And there are ways to actually get that lifted or removed or to pull it out of that kind of sandbox state. But you know, again, it just depends on what the overall like what we think that the problem was before I would determine whether or not I would just abandon the listing altogether. Or if I would put the effort in to get it out of the sandbox essentially. So again, without enough information, it’s really hard to give you a piece of proper advice on that.
Is There A Link Shortener That You Recommend Besides Firebase?
Ken Robert says, besides Firebase, is there a link shortener that you would recommend using and who to stay away from? Um, there’s shit what does it Rebrandly, I think is one of them. There’s or snip.ly, I think there’s another one. There’s a lot of those that you can do a lot of really cool stuff with. Where you can add like header codes like pixels and stuff into links and that kind of stuff that you could use. You can actually, you have a subscription, a paid subscription, you can actually brand those domains to something I do guys, I just create my own link shortener like I’ve you know, I’ve done it with a couple of different domains. And I just added Pretty Link the plugin. And I use my own domain as a link shortener now Now, obviously, there’s not an inherent authority in that yet, but over time, it will build some. But you know, that’s what I’ve done. Marco, do you want to comment on that at all?
Marco: No, because I keep pushing Firebase.
Bradley: Yeah.
Marco: He says, besides Firebase to me, everything else is just I don’t know. Whatever.
Bradley: Okay, well, there you go. And there is a way to get good links out of Firebase guys. I just don’t know how to do it. Marco does but he won’t share it. So, unfortunately, you won’t hear that.
Is It Possible To Create A New Google Account And Build Drive Stacks And Point Everything To An Existing GMB And Client Website?
Ken says I have a client that has an established GMB but I’m not going to have access to the GMB or associated Google account. I already know what Marco would tell them. Anyway, is it possible to create a new Google account and build a driver a drive stack, Gsite, Youtube, @ID, etc. and point everything to the existing GMB and their website? Is it an issue doing it doing that from outside the Google account that’s not associated with the GMB? I mean, that’s your next best thing can In my opinion, I’ll let Marco comment on that. But, you know, it certainly, in my opinion, would be better if you could get access. But if you can’t, you can’t, then that would be this the next best thing Marco, what do you say?
Marco: I say that a client who won’t give me access to a GMB as a fire or former client? Yeah. I mean, I’m gonna I’m sorry, what? Why do you have to go to all of these extra steps. And if you do have to go extra steps, if they make you do all of this, I hope you’re charging enough to make it worth your time. Because you actually have to mirror whatever it is that they did on the GMB and that you have to try to push over from one hop instead of working in the golden frame right, so to speak, which is GMB, the GMB itself for the company and anything else associated with it just makes your job harder. Which, you know, I, I don’t understand that. And again, I won’t even deal with someone who says, Well, you can’t work on this GMB. Okay, then we just can’t work there.
Bradley: Yeah, I agree with that, if you have a client is making it hard for you to difficult to do your job, it actually puts you at a handicap right? A disadvantage. And so if that’s the case, you charge them a premium, you know, and I totally agree with that. And clear state that very clearly in your proposal, like, Look, if you give me access, I can charge you this much. But if I have to do everything, like the secret scroll route, right, like take the back door to get everything done, because you’re making it difficult for me to do my job, then I’m going to have to charge you premium because it’s more work more effort, more time, all that kind of stuff. So I agree with that. Totally. But yeah, I mean, lastly, as I said, you could, again, that’s still going to be a much slower route, and my opinion because it’s not the same entity. I mean, it’s not the same account, you can still push authority and all that, but it’s not the same.
Does Using A Tracking Phone Number To A Client’s GMB Listing Trigger Any Negative Reactions From Google?
Okay, Gordon’s up. Hey guys, thank you very much again for your hump days help. You’re welcome, as usual, is greatly appreciated. I presume that if you wanted to use a tracking phone number for client clients GMB listing, you could simply go back and edit the existing citations to replace the original number with the tracking number, but will doing that trigger any negative reactions from Google or make it more difficult to rank the listing in the three pack? Well, yes and no. It depends on how you do it because you can add additional phone numbers and GMB, he doesn’t have to just be one. So it depends on what you’re trying to track if all you’re trying to track is the phone numbers to the Google listing. Right and then you can add the tracking number as the primary number in the GMB and then move. Whatever the number digital number was to the secondary number in GMB and Google will know both numbers are there and associated with that GMB profile. So your existing citations, it will not cause an NAP issue because even though the published phone number in Google will be your tracking number and the citations will be the original phone number, Google knows because the original phone number is still part of the GMB. You haven’t listed inside the GMB but it just might not show as the published number. Google will know that it’s still part of the GMB itself right? It’s similar to service area businesses, right? Most business directories will not allow you to publish a listing without a street address. And we get that question a lot of people say well, now if service area businesses if Google does not allow you to publish your physical address your physical location in the service area businesses in the listing, you have to go clear that before you even add your service areas or else you can get a suspension in GMB. When people say, well, then can should I go publish citations or build citations with just city-state and zip as opposed to a street address, city, state, and zip? And no, because first of all, most directories aren’t going to allow you to have a listing unless you have a street address. But even if you do, I would recommend that you still have the street address showing in the directories because you want to make that association between that kind of push that same data, right, you want that data consistency. But what I’m saying is if so if you are building citations, your business directories most of them are going to require a street address but your GMB doesn’t show it doesn’t publish it. However, in order to verify the GMB you had to have had an address at some point, right? Because when you first set it up, it has to have an address or else it won’t allow you to even set it up. So Google understands and knows what physical location is associated with that business.
So when you build other citations out there, even though it’s an unpublished address, Google knows that that’s associated and pointing to that business. Right? That’s, that’s correct. So the same thing goes with the phone number, if you unpublished the original phone number, but you still leave it as part of the GMB because it’s still listed as a secondary phone number in the inside the dashboard, although it may not show in maps, then your citations are still going to be referencing that original number. And that shouldn’t be a problem. And I’ve done that, guys. That’s why I know that and if that’s all you’re trying to track is the calls to the GSB itself, then you can just add that tracking phone number as the primary phone number. Now if you want to track calls through all of the other places that the NAP is published, and yes, you’d have to go through and do a citation cleanup job, which is very tedious work, I would never recommend you do that on your own. Okay. So hopefully that makes sense. Now you might see up actually I’ve done it before not seen any movement at all. But typically if you do something sort of a change, you might see a little bit of dancing. But you know, as I said, I’ve done, I’ve changed. I’ve even changed business names, believe it or not in GMB or like upended like a city or and stuff like that to it in the past and not seen any movement. So, you know, again, I take that with a grain of salt, but you should if you’re as long as you’re keeping the original number, just as a secondary number, you shouldn’t have any problems.
Will Leaving An Old Site Online While Having A New Website More Helpful In Ranking A GMB Listing In 3-Pack?
Number two, if you create a new website that is more helpful in ranking the business, GMB listing, but leaves the old site online. Will that has any negative effect for ranking the three pack? Well, I would do a canonicalization. If you’re not going to 301 redirect the old to the new, then I would leave the new pot or the excuse me, the old still published online but I would set up canonical, which would be essentially it still would remain a published website Google says that a canonical URL won’t index they say typically will you know be removed from the index because your canonical your canonical points to where it should be packed. The credit to but that’s not it doesn’t always honor that like you’ll see a lot of the time stuff that does have a canonical still indexed. So that’s what I would do I would leave the site indexed or excuse me a live published with inset canonical URLs to your new site. You want to comment or add to that, Marco?
Adam: No.
Will A Brand New Domain Make It Harder To Rank A GMB Listing In 3-Pack?
Okay. Number three. Many thanks again, Gordon. Now, I don’t I mean, I don’t know because I don’t buy age domains to try to rank anymore. I stopped doing that years ago. So I haven’t tested that specifically with GMB stuff. But I can’t imagine that it would, I could be wrong. But typically, as I said, I’d rather go with a domain that I select the name of Like so that I can brand it after the business or the pseudo business, if it’s for lead gen, I want to create a brand. And if you have to buy a, you know an expired domain, because if you’re buying expired domain because it had some age and perhaps some backlinks built to it already, then you’re pretty much stuck using that particular name anyways, unless you just have a different company name altogether, but the URL or the domain doesn’t really jive or match with the brand name, which I don’t like that I’d rather have a brand a domain that matches the name of the company. That makes sense. So I don’t know I haven’t tested that specifically with GMB stuff. But I’d rather just use a new one that I was able to designate the name that I wanted select the name that I want it. Okay.
What Are The Benefits Of Cloudflare CDN Compared To Using Registrar?
Tasha is I bought your video lead gen system I’ve started going through it few questions I had were What’s the reason to set up cloud flare CDN benefits over using registrar also not sure if later in the course you go over how to approach local clients. You don’t have lead gen properties. But you offer other SEO types of services. Yeah, you obviously haven’t been through all the training. I always use Cloud player just for DNS because it allows me to do a lot of additional things that, you know, I just like cloud players a DNS third-party DNS service, you don’t have to use it. You can use your registrar DNS if you’d like. It’s entirely up to you. You know, DNS is just a tool, right? It’s just something that you would use, you can use Cloudflare if you want. Use your domain registrar, if you want to use another DNS service you want it really doesn’t matter. So that’s insignificant. Do whatever makes you happy.
Does Video Lead Gen System Teach You How To Approach Local Clients?
Do I go through how you approach other local clients? Yes, that’s like module two. There’s the first module where I talk about specifically using targeting service providers for monetizing lead gen assets. But then module two I talked about how to use the same methods to approach clients. I talked about approaching clients to sell them GMB marketing services, but you can apply it. And again, this is in the training, you can apply that same method to, for whatever services you provide, whether it’s Facebook ads or video marketing or whatever services you provide, you just modify the messaging to whatever it is that you provide. That’s it, it’s the, it’s the method that I wanted to teach, right? That the processes or the services that I provide may be different than yours, and that’s perfectly fine. So you just have to apply the method or modify the method to fit your specific products and services, that’s all okay. But it’s an effective method to and stick Go. Go all the way through the training, make sure that you implement some of the advanced strategies because that’s really how you get the best results. It’s through the follow-up guys. Remember, video lead gen system was all about getting a conversation started. Once the conversation gets started or contact has been made, and they engage or interact with your, your emails, then that’s it’s all in the follow-up. Like that’s how you get you convert them it’s all in the follow up and you can do that through manually reaching out to them when you receive notification that they’ve engaged with your content through you can call them you can send them immediate follow up emails when you get notified that they’ve engaged don’t just stop with one by the way, you know, send them a call or a email immediately following their you know, notification that they’ve engaged but if they don’t reply don’t give up send it you know, hit them two or three days later again with another message Hey, just wanted to follow up. Find out if you had a chance to see my video blah blah, blah, and send them a call send them I went through this I even talked about this on a hump day hangout I think last week or the week before where you can even do things like setting up voice, voicemail drop brainless voicemail, so and you can automate these guys to where when they engage with your emails, it can automatically send them based upon whatever rules you set to trigger it, you can send them a ring lyst voicemail, so a voicemail will get inserted into their phone without ever ringing. Hey, this is Bradley, I just wanted to follow up to find out if you had a chance to watch the video and take a look at what I offer, you know that kind of stuff. Right? Then you can send direct mail like and you can automate this stuff, guys, I talked about this on free Hump Day hangouts like a week or two ago. So you can go back and watch the replay from a week or two ago and you’ll see exactly what I’m talking about. And I added that by the way to the training. So it’s in the advanced module, the advanced strategy module. But you can trigger an automatic direct mail postcard to go out or a letter that you know what I’m saying. So these are all things that you set up guys and it’s all about the follow-up. Don’t think that you’re going to go out, create a landing page, put a video on it, send out a few video emails and your all your client needs are going to be met. Like that’s not how this works. It requires work and follow up, but it’s a unique way to get their attention.
Once you’ve got their attention, then it’s all about following up until they’re ready to contact you back. You’ve really got to earn build trust, build rapport. And that’s how you do it. Because remember, guys, businesses are getting absolutely hammered relentlessly with solicitations from advertising and marketing companies 24 hours a day, seven days a week. So don’t think that just having a video email is going to be your like you’re done. You’re you’ve out, you know, outworked, all of the other solicitors out there. That’s not the case you have to stay be unique in your approach. And in follow up in a unique way, right, which is why I talked about doing voiceless ring or ring this voicemail, excuse me, and doing direct mail and sending follow-ups when you know that they’ve opened or engaged with one of your emails. Like those are the kind of things that will set you apart from your competitors from the other solicitors out there. Ok. So again, all in the follow-up. Adam knows that
Scott’s up. We’re almost out of time and we’re almost out of questions. You guys have been short on questions lately, but it’s all right. We can wrap up early. Scott says I missed her on Facebook training. Will there be more on Facebook or will it be included in the mastermind? It’s in the mastermind, Scott. Looking forward to more GMB training. Yeah, it’s in the mastermind. We did it in the mastermind. There will be some additional training in there. Probably after we do the next GMB launch or you know, the with the new version, the new methods, we’re going to be doing some probably some training on ads because I’ve been doing a lot of Google Ad stuff. That’s why Hernan came in and did some training on Facebook ads on how to use that stuff. Okay.
Okay, Scott says shout out for the MGYB services order the small links package and the results are excellent. 3500 links from nice web two. or excuse me web two articles. Yeah, they’re great guys. Like I’m telling you that link service has been customized and design and tested thoroughly for years, specifically to power up our tier one assets. I mean, like Daddea has a custom built a beautiful, beautiful link building packages that work incredibly well for powering up syndication networks, drive stacks, citations. You know, press releases, @ID pages, all of these things that we teach as tier one assets. We do all the nasty SEO stuff to the tier one assets never direct to the money sites. And the SEO packages or the link building packages, excuse me, that Daddea has built have been custom built specifically for our methods and they work incredibly well. So like hands down, it should be like I was making a joke about this earlier but do you want fries with that? Right like when you go through a drive-thru you want fries with that? Well, do you want links with that? Like it should be that’s what we should ask. syndication networks he wants to do you want links with that, you know, drive stack, you want to link to that. Because it works really, really well.
Marco: I got disconnected for a second Sorry, guys. But I’d like to give a shout out to the MGYB link building services to Daddea is awesome. And the way that he did it is everything is niche-related relevant so that when you order a package for what whether you’re local or e-commerce or whatever it is, he has a relevant network for it. It’s just millions and millions of profiles that he has built up. And you have to remember how long was he with you before Semantic Mastery, Bradley?
Bradley: Oh, shit, probably. Well, he was with me for full time for at least a year, a year and a half but for probably two years because he worked for me for about six months. And then I hired him full time. And then we launched Semantic Mastery and he ended up going out on his own and now he’s a contractor for us, but he runs his own entire company’s own agency essentially.
Marco: Right. So he’s been link building for about seven years. Yeah, and that’s all he does. That’s his business. That’s it. That’s what he has his employer is doing that this is where he concentrates most he does other stuff. Guys, don’t get me wrong, but I mean, his main focus is this link building service that he’s provided. And I can remember three or four years ago when we started talking about the link relevant packages, right to be niche relevant packages and how we needed to build all of these networks. That had to be, you know, focused on on the different niches and to give people the option to be able to get links that were relevant, because we had already seen the beginnings of what I call A-R-T, right activity, relevance, trust, and authority. And we saw how links from relevant sources were much more powerful than just orphaned links that really didn’t mean anything, especially when the ranking score algorithm and the distance graph came into effect. So shout out to Dahlia, and everything that he’s doing because it’s working like gangbusters right now. It’s ridiculous what he’s done.
Bradley: Yeah. It’s um, it’s almost like the easy button because it really does it powers everything up. It’s just crazy. And I like it because all I gotta do is submit the URLs and a list of keywords and then he does all the rest. That’s it. I mean, it’s that easy. So, all right,
What Are Some Ways To Increase Proximity Radius For Keywords Besides Geotagged Images?
Leon says, excuse me, and we got to wrap it up in a couple of minutes guys. Besides geotagged images, what are some ways to increase your proximity radius for keywords well content besides the geotagged images? It’s marketing and using you know content marketing and using the terms that you want and the locations as you know, the names of the cities and the locations that you want to rank in as well will generate leads from right so I mean, for example, guys, I’ve talked about this in the past, but the near me keywords if you’re doing again, you know, almost everything I do is for contractors. But if I go into GMB sites I see all the time like 40-50% of the search queries and GMB Insights that have brought exposure to that maps listing has have come from near me or variations of the near me type of key search query.
So near me close by in my area close to me, you know, those type of search queries they pop up all the time now. And that’s because Google suggests them, right. And so for mobile devices, especially people taught tap it because it’s suggested and it’s usually one of the top suggested search queries in suggesting. So people tap them and so it’s naturally is providing a lot of traffic now a lot of exposure. So how can you utilize the near me keywords as well as locations, right? Because if you want to influence and so I’ve always done really simply, and I’ve taught this and some of the courses but like, you put as a GMB post, for example, and you can do this in blog posts to guys and press releases and things like that you can target the near me search queries and how do you do it in a way that it reads? Well, well, you could say like for a GMB posts I like to use the first line of the post saying Did you just search for and then you put in quotes you know plumber near me or emergency plumber near me and then you put an end quote right and then you put the city name in whatever city so we are doing an example earlier for plumber Fairfax. So did you just search for a plumber near me and Fairfax? Right question mark so now that reads well and now you’ve got your keyword in the near me keyword which is generating a shit ton of traffic anyways and you’ve got the city that you want to promote that you want to get better results from more leads from rank better whatever you’ve got the city name in there upended essentially there are direct you know in close proximity to the near me keyword search query. So my point is that’s how you do it guys. And you can also make sure that you’re not only geotagging images, but you’re using those types of keywords and like the alt text, you can add those keywords in the metadata of the images as well. Does that make sense? So just, you know, geotagged images, especially images that from those areas like taken from phones and or devices that have GPS enabled, taking photos that are that have, you know, buildings and things like remember guys, Google has Street View, and Google Earth and all that kind of stuff. So you can get images that Google will recognize within that, that are from that area to use those and then use those types of keyword search queries. And that’s one of the things like Google gives you the keys to the kingdom. I always thought it was funny that if you go to insights, and you right click or, you know, highlight, excuse me, drag, you know, drag and highlight all of the keywords and insights and just paste them into an Excel file or Google Sheets. Then in the one column, you’re going to have all the search queries that have brought exposure to the maps listing. And if you start targeting those in GMB posts, you get more exposure for those keywords. I always thought that was funny because it’s like Google is telling you hey, here are the keywords that are bringing you exposure.
Maps, if you target these, we’re going to give you more exposure. And always thought that was funny, but it’s true. And so you can and again, you can manipulate those by a pending different location modifier is to those keywords, especially near me keywords and it works really well. Okay.
All right. Um, let’s see, I presume it’s useful to put all the Yelp URLs in the Google stack, right? I don’t know, Marco might be able to answer that. I would think that would be a little bit too many. That’s a lot of damn URLs. But that’s up to Marco. Can you comment on that? Have you seen our spreadsheet? We put anything and everything in it. There you go. He goes in there to syndication Academy, anything and everything that you can get in there you go, the link building becomes a whole lot easier. There you go. Because you can put it, Yeah, and that makes sense. You can put all these into a spreadsheet and hit the spreadsheet, like with the kitchen sink, you know, and you’re going to power all those up through an iframe through a drive a Google Drive File. So.
okay, Stevens. I was at Semantic Mastery member for many months but then had to quit long story I’m thinking of coming back and if I come back and get and get the new video email sales course you are offering as well or do I have to buy that separately? No, it’s part of mastermind, Stephen. If you have any questions about that specifically, just reach out to support at Semantic Mastery calm, and video lead gen system is one of the courses that is is available to you as a mastermind member without an additional charge. We do have slightly different processes to how and when products or other courses are released. But that’s just to help you to get you know, to stay focused instead of dumping like 18 products on you all at once that overwhelms people we’ve learned that actually turns people off. So we do have kind of a slightly different process. But if that’s something specifically that interests you that you want to get as part of joining mastermind, again, just contact support, we’ll work it out with you. Okay, we just did that for a new member. We have a new member Anna, who just joined a couple of days ago, welcome and by the way, and she requested the same thing and we were able to give it to her
Alright, last question. We’re done. g by the way, I’m calling Eugene from now on. He’s a new mastermind member. He just joined last Wednesday right after Hump Day Hangouts. So welcome. Or maybe it was too into anyways, it was recently I think it was last Wednesday. And since I don’t know how to pronounce your name, and I’m probably butchering it, I’m just going to call you g from now on. So,
welcome to the mastermind. Again, g says whoops, Yelp co.uk can be iframe and the link from it is do follow to the money site. So I presume it’s also a good candidate for Google to the Google site, ad ID and so on. You’re absolutely right.
Absolutely. Right.
So and guys think about that. That’s the other thing, just really quickly, let’s just grab that Yelp URL, and I’ll show you can embed these right. So for example, see how it says in bed Well, you can share the review and that gives you the review URL. But we talked about iframe is all the time. And this is what the embed preview looks like. Right? So you can actually grab that embed URL or that embed code and put that in a, you know, g side and an ID page wherever you want. And that’s a, an iframe that comes back here to the Yelp page, right? And so you can use that and it looks nice, right? It looks like this. And you can actually embed those into stuff. And then like I said, hammer that and if it says, read more on Yelp, what’s it What is that? That’s a link that comes back to this Yelp listing, right. So those are again, we talked about iframe stacking, and RYS Academy and in the mastermind and that kind of stuff. That’s all the things that you can do. So that was a good observation on your part, G.
Alright, guys, five o’clock. We’re wrapping it up. Thanks, everybody, for sticking around. We’ll see you guys next week. No mastermind this week. So Bye, everybody.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 235 syndicated from https://medium.com/@SpanishFly
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 235
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Announcement
Adam: Alright, we are live! Welcome everybody to Hump Day hangouts Episode 235. Today is the eighth of May 2019. And just want to say first of all, thank you for watching. Whether you’re watching us live at https://www.semanticmastery.com/hdquestions, or if you’re checking out the replay on YouTube or wherever the heck you are. Just want to say you know, a lot of times we get asked where to start with Semantic Mastery. This is the place to do it. You can ask questions, again at https://www.semanticmastery.com/hdquestions. But secondly, you should grab the Battle Plan and you can find out more about that https://battleplan.semanticmastery.com. If you’re ready to take things up several notches and you want to either start or grow your local digital marketing agency, you should join this Semantic Mastery Mastermind You can find out more about that at https://mastermind.semanticmastery.com. So with that little bit out of the way, we got almost a full group here. We got four out of the five of us. So we’re going to go through and say a little hello. And I’m going to start with Hernan because he looks like he’s eaten. What’s up, man?
Hernan: Hey, dude, it’s good to see you for change, you know? We’re not running in the woods and whatnot and it’s good to see you back and have the Hangout so everybody. I’m just messing with you. I like you.
Adam: I like your shirt. You got your Semantic Mastery shirt on
Hernan: I got the Oh gee, you’re on Yeah. So it’s good to be here man and a lot of good stuff coming up. I’m really excited to be here some good stuff.
Adam: Well, you did. Speaking of good stuff, you did some training for the Mastermind not too long ago, right?
Facebook Training With Hernan
Hernan: Correct. Yeah, we did actually we went deep into lead ads, how to target for Facebook, you know, my kind of my material and my stuff is Facebook. So and I’ve been doing Facebook for a while and I show the guys mostly you know how to target specific areas on local, and specifically, we went into how to target those services that are hard to target on Facebook, like for instance, injury attorney or emergency plumber or tree Service. Like, how do you target them? And how do you target those people? Right. And then we went into that it was pretty cool. And then got a couple questions on our Facebook group that we have to it was cool. And I would you know, if there’s a demand for it, we will definitely, you know, expand the content that’s on there. And we can even do like a step by step thing on Facebook ads. And yeah, now it was pretty cool. Pretty cool.
Bradley: If I made briefly because I’ve had an aversion to Facebook for years. I’ve never had any desire to do it Facebook ads, but I’m actually in the process of setting up my first ads account what I’ve tested it in the past, but like I got tired of it immediately. So I never really followed through. But after her non-straining, I said okay, it’s time I’m, you know, dabble a bit in. So, believe it or not, it was good. I mean, her, not his training was enough to finally convinced me to use it. Because it looks like being able to use Facebook ads for local leads is gotten a lot better than it used to be. And so there’s really no reason why I shouldn’t also know how to do that. So, honestly, thanks. Thanks, Hernan and I will certainly be leaning on you for some advice as I get the campaign further developed.
Hernan: For sure. Yeah. 100% and you know, to mention that and I’ll finish with this, Facebook just launched a new campaign objective which is called store visits. So whenever you have a client that has a store like I don’t know a dentist or not, not people that will go out and serve other people you know, in the clients place but rather the clients that are customers go to their locations, Facebook is setting that up so that they will know when somebody goes into stores just by GPS if they have you know if they have like 4G or whatever, like they have their GPS open on their phone, they will know so you can entice store visit and store visits on Facebook, which is pretty cool. So I’m still testing that new that but there’s a lot of stuff going on for locals which is pretty cool.
Bradley: Very cool.
Adam: Awesome. Alright, moving down the line. Marco. How are you doing?
Marco: I’m gonna crack open my beer
Bradley: starting early huh?
Marco: A toast for OGs everywhere man, I’m almost 16 years online. So I know I was a bit late, right 2003, 2004 because the web had already been on for quite a while but I mean back then, it was the wild wild west and you really had to be on your toes to get but I mean there’s so much money to be made back then. And you know how they say in fashion, everything that was old is new again. Because it’ll kind of filters back. That’s what I’m seeing right now. I keep telling people like it’s the way it was back then. How it was to make money. You just got more links to them. The other guy didn’t you outrank them and you just piled a ton of keywords in the anchor text. And so you got really good rankings. And if you did a little bit more manipulation, then it was more money. That’s the way it is right now. Google has tried to obfuscate the playing field. They’ve tried to trick people into thinking that it’s something that you need a Ph.D. for. Their coders might need master’s degrees and PhDs but we don’t. Because we simplify, we filter it down. That’s what we do in our Mastermind. That’s what we do. And in our paid groups, we filter it right. It’s like pouring a cup of coffee, you go through a lot of steps to end up with a good cup of coffee, but the process for making the cause it’s really simple, hot water through the grounds and you get the just great cup of coffee, but that’s the way it is now you filter out all the bullshit. And you get this great big pile of money, guys. It’s never been easier. Well, let’s say I don’t know how I’m gonna stick to that it has never been easier to make money online than it is right now and so from beautiful Costa Rica to the rest of you guys, keep working on that POFU path man. It’s POFU for bus cuz all you get in the middle is a big fat What? I’ll leave it at that.
Adam: That’s awesome. Yeah, I was doing my sneaky finger back here but yeah, yeah, good setup better, Bradley. How are you doing man?
Bradley: Good. I’m happy to be here. I have another Facebook thing to mention is I was trying to set a new page up in Google our business Google See I always just revert to Google but Facebook Business Manager so that I could run ads to it. Well, I had a business manager account, but apparently, it was disabled for running ads because it stayed inactive for a long time and I didn’t know that until after I’d had a new page to it. And I tried to once I realized that I couldn’t run ads to it, I said, Okay, well, let me delete this page from the business manager. Well, apparently, the business manager ends up owning the page. So when you delete the page from business manager, you like delete your admin access to the page. And I didn’t know that. So again, I’m not much of a Facebook user. And I was the only admin of the page but it removed me. And so then it was like an orphan page, there were no admins at all, no managers. And so I contacted Facebook support and said, help, you know, I need access to my page and they made me print out like or type out a what they call it a declaration of like, and it had like, all these different steps of who I was, I had to provide photo ID, who I was, what my relationship was to the page and to the business to the other admins of the page, which there were none. I had to put this declaration under penalty of perjury that I was who I said I was and then go get this thing notarized in order to get access to my page again. So moral The story is, if you don’t know what you’re doing, get help first. And don’t ever delete yourself as an admin from a page if you’re the only admin because they’ll make you jump through hoops. But long story short, I did get access back to it again, it was just it was a nightmare. But it was pretty important because it was crazy because I went ahead and added another created another page because I was like, screw it. I’m not going through all that I’ll create another page. But I couldn’t use the same slug or page name, you know, the page URL, the username, I guess. And also like, for whatever reason, that page that was orphaned and now was ranking for like the company name and like the other one wasn’t. So I just went through all the hoops that they’ve jumped through but now I think I’m ready to start advertising but that’s why I said Hernan I’m going to lean on you buddy. Because I have a feeling I’ll screw something else up if I don’t.
Hernan: Got you. Don’t just don’t break anything.
Bradley: Don’t touch, don’t touch.
Adam: Well, we got a couple more things we want to cover. Before we get into the questions. First of all, we’ve been adding more and more done for you services at mgyb.co. If you haven’t been over there, head over just again is mgyb.co for your premium done for you, SEO Services not going to run through the laundry list. There’s a lot of really great services you got syndication networks, RYS stacks, all sorts of stuff. Go over there and check it out. And if you’re checking this out on YouTube or even if you’re not, head over to YouTube, check out Semantic Mastery subscribe to the channel. If you come across clips you like or they’ll be helpful share them with people. We’re definitely trying to grow the channel and help people out to we get a lot of feedback that that’s a really helpful place for people to go and, you know, get answers basically their questions. And then last but certainly not least, want to tell everyone about a special opportunity coming up soon. We’re going to have early an early access opportunity to some advanced training to the successor to Local GMB Pro so I don’t know Bradley are you guys if you want to talk a little bit about that. I know we’re still kind of in the secret phase of this, but I wanted to let people know that that’s coming up so they can start to plan to be involved in that.
Bradley: I’ll go first. Yeah, so we’re going to do kind of like an update or the successor version 2.0, whatever the bigger, badder, better version of Local GMB Pro, where it’s going to incorporate more than just GMB assets, which is what we did originally because it was rather new at the time. And we were able to get significant results with just staying within the Google ecosystem. However, the reality is, most clients obviously are going to have self-hosted web sites and they’re going to have a presence across multiple other digital properties. Facebook, you know, citations like Yelp, for example, which by the way, I’m going to do a little bit of Yelp training today guys, briefly before we get into questions too, but most clients, okay, if you’re just building lead gen ss, it was perfectly fine to stay within the GMB ecosystem or the Google ecosystem. Excuse me.
But when it comes to doing like client work, typically or for running like a real business, for the most part, you’re going to end up having a self-hosted website, you’re going to have multiple social media properties syndication networks basically have, you know, just a presence on a lot of other properties. And we want to be able to incorporate all of that into the new training, which is going to show how to use Google and Google My Business to help get better results for everything, your digital presence across the board. And so that’s really what we’re going to be doing. Robin, Marco, you know, Marco always puts mad scientists cap on and goes deep into the lab and starts trying to break shit. And then that’s where we develop products most of the time. So he and Rob are going back into the lab, essentially, and they’re in there now like starting to figure out other stuff plus a lot of stuff that we’ve learned over the last many months especially with scaling the GMB stuff that we’re going to incorporate into the new training. And we’re going to do it in a slightly different model this way, and that’s what Adam was alluding to. We have an opportunity for people to come in kind of an early bird special, where we’re going to do live training and live updates via webinar over the course of several weeks. And we’ve got a couple of case studies going on as well, that will be a not just us too, we’ve also got some of our members like our Mastermind members, essentially, that are doing case studies.
So there will be some diversity, as it won’t just be us teaching shit, there will be case studies from some of our members that are applying what they’re learning. So it’ll be slightly different. It’s going to be kind of a new format, how we produce that training. At the end of it, it’s obviously going to be all packaged up and sold as a product. But if anybody wants to come kind of real-time, follow along through the process as we’re developing the product and recording the training and that kind of stuff and through the webinars and get access to directly to us for QA and those kinds of things. That would be the best time would be to come in on the early bird side of it like through the presale offer that we’re going to give we’re going to make available here shortly. Marco, do you want to comment on it?
Marco: Nah, we’re just gonna try to break it.
Bradley: enough said.
Adam: Alright guys, anything else? Are we ready to get into it?
Bradley: I think we can get into it.
Adam: All right, let’s do it.
Yelp Ranking & Link Building Technique
Bradley: All right, we don’t have a lot of questions just yet. So there’s something I want to cover briefly because I just actually had a client reach out to me, who does. He does a lot of Facebook stuff or excuse me, not Facebook, Yelp stuff. He’s a contractor and he was doing a lot of Yelp advertising. And then Yelp went on kind of a rampage recently, guys within the last six months or so. And they’ve done this before, but it got really bad about six months ago, eight months ago, somewhere around that time frame where they started to hide reviews. And they filter them out. And I’ve read multiple articles online about like they’ve actually come out and stated that two businesses that have too many five star reviews look unnatural whether they were natural reviews or not, it looks unnatural. So they started hiding them or filtering them. And so my, my client was pissed because he was spending, I think $1,000 a month or like $1200 dollars a month or something on advertising through Yelp, I wasn’t managing that for him. I do the SEO for him. But ever since they started filtering reviews, like he, you know, some of his traffic has actually died down even though he’s a paid advertiser with Yelp. And so I know Yelp says that they don’t promote any organic part of Yelp, advertisers over non-advertisers. But it’s just like Google guys, you know, you Google says you can’t use paid ad traffic to get SEO results. And that’s bullshit. We’ve proven that over and over and over again. So Yelp does the same thing. If you’re an advertiser, you get promoted more both as an advertiser as well as organic results. And if you stop advertising, they’ll start to demote you essentially. And we’ve seen that time and again.
And so anyway, he reached out to me the other day to say that, you know, Yelp’s been pissing him off. He’s still an advertiser. He doesn’t advertise as much. He’s actually spending a part of that now with me and Google ads, we’re doing some display ad stuff and some YouTube stuff. But and I think part of the reason that Yelp has started to pull back on his exposure is that he has reduced his overall ad spend. And so he was asking me about, you know, is there anything that we can do SEO wise that can help him with Yelp. And so I did develop, I’ve tested this in the past. Now, I’m going to share with you this method I’ve shared it in the past on Hump Day Hangouts as well. But I think it’s valid. And I do want to express like one disclaimer, a caveat to this is that yelps algorithm is there’s a ton of different ranking factors inside of Yelp, similarly to Google, but they’re not the same as Google and they’re changing. Rather, they evolved, they change rather frequently, Yelp does, what they do in order to determine where the organic listings are going to rank now if you guys have ever been and I’m going to grab the screen and we’re going to go to a quick demo. But if you go to a Yelp index page, for example, you’ll see that there’s a bunch of advertisers now at the top before you even get to the organic section. But what I want to point out as a way to do traditional SEO stuff, which is Yelp guys, you can absolutely hammer it with links. And that’s one of the ways that you can actually get an individual Yelp page listing page to rank above an index page in Google search. Now in the past that by doing that by pushing a bunch of link equity link juice, essentially throwing a whole lot of links at a Yelp page, you could get a Yelp page to outrank an index page, a Yelp index page in Google search, which ultimately had an effect on the ranking within organic Yelp too, right. So within Yelp itself, however, I don’t know that that’s still the case.
So I’m about to test it but you guys know we have MGYB we’ve got our link builder in there. Our master link builder daddy at his services are now available in our store at MGYB.co Well if you go check out link building, you’ll see it. And the top-level package for link building for just two tiers of links, we didn’t add a third tier. But it’s I think it’s 20,000 tier one web to auto links, and 150,000, tier two GSA links, it comes out to be 360 bucks, so, but it’s super, super powerful. And if you know what to aim it at, you can get results with that. And so I actually just yesterday placed an order to target my client’s Yelp page with that two-tier link building package. Again, 20,000 tier one web to auto links and 150,000 tier two GSA links, and I’m going to show you exactly the URLs that I targeted for the Yellow Page to show you guys how you can really just push a shit ton of power into there. Now in the coming weeks, it’s going to take roughly a month for that link building package to be completed as well as the indexing and all of that so and you know, I’m going to set a calendar reminder to bring this up again in a month. Once I have some results. I’m obviously going to blow out my I’m tracking the Yelp rankings right now with this. So I can see that type of movement I can get out of it.
I’m tracking the Yelp rankings in Google, I haven’t figured out how to trap track the Yelp rankings in Yelp yet, other than just manually for some of the cities that we’re targeting, which is you know, we’re targeting specific keyword plus about five different cities. So I might just do that manually, but in a month, I’m going to send you guys or I’d like to on a hump day hangout provide an update to show you guys what kind of results we got with pushing Yelp and Google as well as what it did what kind of effect it had on the Yelp listing in Yelp itself. So let me go ahead and grab the screen and show you guys exactly what I was talking about. Because there’s a lot of URLs inside it out guys that you can you can hammer with links and since it’s Yelp, it’s like Amazon or Google you can throw kitchen sink spam at it. And so it’s a perfect buffer site to use to just push a shit ton of links into so let’s just do something like I don’t know we’ll say plumber Fairfax, VA.
If you guys have noticed this, let me zoom in on this a little bit for local. Guess what the back again, really big for local keywords guys like especially for contractors. If you take a look, you’ll see it’s citation sites, business directory sites are back again, like, there’s it seems like this happens every it goes in cycles. Google will show business directory sites for local searches, especially for contractors. I don’t know because I stick mainly with contractors, guys. So I don’t know about other industries. But it looks like for contractors stuff that, you know, goes in cycles, it seems like there are periods of time where Google will push the directories down and allow websites like individual websites to rank, but then it comes back where the directories come back again, and then it’s the directory index pages, which I always thought was funny because think about this when you go to Google and you do a search for a keyword phrase like plumber Fairfax for example. If you click on one of these, all that does is go to another index page. Remember, this is just an index page, right? This is a Google index page. And this is what Google is saying as the top 10 results for this particular keyword search, this search query, and it’s just showing an index of the top 10 index results, right. But then if you click through, and by the way, that’s number one, right Yelp. But if you click through what is Yelp, and Yelp is nothing but another set of indexed results. So it really to me, I think it’s shitty that Google does that I think Google should be promoting individual websites or even individual pages on the business directories, not another index page. Does that make sense? Because to me, it’s like, why would you go from one index to another index? It doesn’t make any sense but again, it goes in cycles. It seems like that’s what happens.
But if you take a look like Yelp has their Angie’s List, Home Advisor looks like this is another index type page, bestpickreports.com. So you can see there are obviously there are some individual businesses ranked here. But there are multiple indexed index pages essentially from other business directories. So that what I’m going to show you though, is how in the past and again, it’s been a while since I’ve done this, so I’m anxious to see if I can still achieve the same kind of results that I was able to in the past. But that’s how do you get an individual Yelp listing to push above the index listing, right. And then ultimately, hopefully, we’ll be able to not only push it in Google, but also get an individual Yelp listing to push above or at the top of the organic section in the Yelp listings, which by the way, look at this, if you take a look guys, this is the sponsored results. I’ll zoom in a little bit. This is the sponsored results section. So these are advertisers, people paying in Yelp just like Google does. The sponsored results are always at the top but take a look at how many there are. There’s 1,2,3,4,5,6,7,8,9,10 looks like there are 10 sponsored results before it even gets to the organic results. So it makes sense.
So again, it just to me, it’s, I don’t think it’s right that they do this, but it is what it is. And there’s a lot of traffic to be had on Yelp. By the way, if you’re, if you’re if you’ve never been listed on Yelp before, the moment that you get listed on Yelp, you will start to get hammered relentlessly with sales calls from Yelp, trying to sell your advertising and no matter how many times you tell them no, they will continue to call and they’ll call two and three times a week. And it’s absolutely insane. I think it ought to be illegal, illegal. You know, with all the lead gen assets I run. It’s crazy how many calls my call center fields from Yelp reps, and they always say the same stupid thing every time they say oh, well, we’re the new Yelp representative for your territory or your area. And we’re just calling because we’re offering some new advertising packages and blah blah, it’s always the same pitch, but it’s all bullshit. It’s no matter how many times you tell them, take us off your call this leave us alone. If you’ve got a listing on Yelp, they will call you to death, especially if you’ve claimed it just so you’re aware of that.
Alright, so anyways, let’s just pick one of these for a second. Actually, this guy right here used to be an SEO client of mine about four years ago, Cardinal plumbing. Anyways, let’s just scroll down. Let’s use that one. Okay. Again, used to be an SEO client of mine. If we go in here, it looks like they’ve got 52 photos. This is what I want to show you about how to push power into the Yelp listing for Google sake. But also, like I said, it used to have a significant influence on Yelp, too. But I don’t know that that’s the case anymore. That’s kind of why I want to test it. So first of all, I would grab this URL right here and open up a notepad file standby. And I should probably open an Excel file, but that’s okay. I’ll just use notepad because it’ll be easier. Let me change the control plus
Alright, we’re just going to use Notepad, you can clean it up, obviously, if you’re using a spreadsheet, but that’s going to be the primary URL, right. But there’s a ton of other URLs on this page that I want to show you that you can also push link juice into some of which are canonical URLs, which won’t show if anybody you know, it doesn’t show in a backlink analysis tool, like AHREFs or Majestic or something if you’re building links to the URLs that are canonicalization to this URL. So in case, you guys hadn’t seen this before if we click on right click view page source. You scroll down a little bit, right here, you’ll see the linkrel=canonical, and that’s the URL that I just put in my notepad file right there. Well, all of these are the different language or what they call, a href language tags. So these are all URLs for Yelp in the different countries. And what they are every one of those URLs are canonicalization to this URL, right, which is the primary US English, you know, yelp.com URL for that business. So that makes sense. So what you can do here is actually grab all of these URLs right here. Now you have to trim them obviously down to the URL and get rid of the HTML code. And that’s why, like I said, having a, you can do this in a spreadsheet, you can do you know, find and replace, to get rid of some of this stuff, all that kind of stuff. What I like to do guys, by the way, is just put in like a tab, right there and a tab right here. And then I do you know, I’ll do a Find and Replace and get rid of all of these all at one time. And then I’ll do that in this case, I do sterling-4. And then if I replace, I do sterling-4 with the tab and then replay up, let me just demonstrate it honestly, because if I don’t, some of you guys are going to know how to do it. So what I’m going to do is actually grab this right there. I’m going to go to find and replace or replace And I’m going to say replace al and what it should do. And in fact, as I said, I need to grab this actually need to grab that right there. Anyways, I’m not going to go through that. But you can trim that down to where do you end up with just the URLs, okay, that’s what you want to do. There are also tools out there that will do that kind of stuff, trim it down to just URLs. Anyways, once you do that, now you’ve got all these different URLs that you can build links to. So that when you’re buying a big link building package, or you’re, you’re if you’re doing your own, if you use link building tools, I can’t stand doing that shit. But if you do it you’re on your own. It’s better to have multiple targets than it is to just hit all on this one URL. You kind of want to spread the link juice out across different target URLs, but they all benefit the same URL, this singular URL up here. Does that make sense? So again, that’s a really good target there, use all those different canonicalization hreflang URLs.
Alright, so let’s keep moving. Next. If we actually go up here and take a look at the images here, guys, it says there are 52 photos. So if you click that little icon there that said, See 52 or 52 photos, each one of these if you look at the URL bar, guys, the address bar up here if I click on that, look at that, that’s a unique URL, right? If I move it what to do, it changes to another URL. So every one of these is additional link targets that you can use to push additional juice into this Yelp listing, right. So I wouldn’t recommend that you go through that’s funny, because that photo was one of the photos we put on the website that I did for them, like four years ago. So that’s an old photo. Anyways, uh, every one of these is another URL that you could build links to. So I wouldn’t recommend that you go manually copy all these. So let me give you a little shortcut is in the Chrome Store, go to chromestore.com or whatever, go do a Google search for Chrome Store. click through and then type in link grabber. And that’s this thing right here. You can see I’ve already got it installed on my in my Chrome browser. Okay, so from here, what we’re going to do is just close this out to where we’re on the photo index page, and all I’m going to do is click the link grabber. And if you scroll down here, right here, you’ll see starting with, it always says yelp.com slash biz underscore photos. So those are the photos right there on that index page. Those are all the URLs to all those photos. So all I gotta do is just copy these right here. And go play and paste these into my, as I said, it would be better if I had a spreadsheet, but I would just put them right there. See that, guys. That’s another whole set of URLs that you can build links to see that they’re all unique URLs, it’s all going to push power or juice link equity right back into this top-level URL right here. All right, and so again, same thing, you would just go to the next page right down here, and you click link grabber again, come down here where it starts to say biz underscore photos, you want to copy those down to here, copy them to clipboard and then go paste them into your link target file, whatever that may be, in this case, notepad file. See that?
So now again, once I had trimmed all this shit down, I’d end up with this URL, all these hreflang URLs, and then all of these image URLs. And now, there’s probably other URLs that you could also build links to. I mean, I know there is, for example, if you wanted to, you could actually scrape the review URLs directly to the reviews and that kind of stuff. So you can get as crazy as you want anything on this page that has its own URL, you could actually add to your link targets, and then just throw kitchen sink spam at it. All right. And that’s how you power up a Yelp listing. So as a brief little tutorial, I wanted to share with you guys I will give an update. I’ll try to set a calendar reminder to revisit this in about a month once I have the reports back from our link builder and all that kind of stuff and see what kind of results we’ve had.
Okay, anybody wants to comment on that? Or can we move into questions?
Adam: I think we’re good.
Bradley: Okay. Moving on.
Is There A Way To Delete Add Redo A Google My Business Listing?
Okay, so MISSMOVING got the first question. She said. I’m assuming it’s a female says, Hello. I’m having a problem with Google My Business listing two of them and want only the ones in New York City, I need to know what to do and will I be able to delete and redo these listings? Well, with it, that’s not really much information. I’m having problems with my GMB doesn’t really explain to us what kind of problems you’re having. So I can’t really give you any advice on it. If I don’t know what the problem is.
There could be any number of problems, right. So I mean, specifically, what are the problems? That’s something we would need to have more information on before I could really provide you with any valid advice. That said, would you be able to delete and redo those listings? Well, I suppose you could if you were able to re-verify or verify under, you know, new locations. The problem is if you’ve already got a verified listing, I mean, that’s one of the challenges, right is to get a verified Google My Business profile. It won’t even publish now until it’s verified. So if you have the ability to reverify new listings. If not, you can buy them from us. We do it at mgyb.co, our store, you can actually for a while we had to shut it down guys, but right now we’re able to do it again. So if you need GMB verified listings, you can get them from us while it’s still available, right? So that’s something you could do you know it again, without enough information, I can’t give you the proper advice, because in some cases, it’s wouldn’t be wise, in my opinion, to terminate, suspend or delete, I should say, remove a listing, when it could just need some work to get it to come back. Like for example, sometimes you get what’s called a pigeon filter. And that’s something that happens. And in fact, I’ve experienced this recently with some of ours, based upon the local least pro method, which was getting a lot of listings, kind of within, you know, they could be in close proximity to them to each other, and that can cause some pigeon filter issues. There are ways to get out of that, but initially, it can cause pigeon filter issues. And I think Marco calls them also soft suspensions. And there are ways to actually get that lifted or removed or to pull it out of that kind of sandbox state. But you know, again, it just depends on what the overall like what we think that the problem was before I would determine whether or not I would just abandon the listing altogether. Or if I would put the effort in to get it out of the sandbox essentially. So again, without enough information, it’s really hard to give you a piece of proper advice on that.
Is There A Link Shortener That You Recommend Besides Firebase?
Ken Robert says, besides Firebase, is there a link shortener that you would recommend using and who to stay away from? Um, there’s shit what does it Rebrandly, I think is one of them. There’s or snip.ly, I think there’s another one. There’s a lot of those that you can do a lot of really cool stuff with. Where you can add like header codes like pixels and stuff into links and that kind of stuff that you could use. You can actually, you have a subscription, a paid subscription, you can actually brand those domains to something I do guys, I just create my own link shortener like I’ve you know, I’ve done it with a couple of different domains. And I just added Pretty Link the plugin. And I use my own domain as a link shortener now Now, obviously, there’s not an inherent authority in that yet, but over time, it will build some. But you know, that’s what I’ve done. Marco, do you want to comment on that at all?
Marco: No, because I keep pushing Firebase.
Bradley: Yeah.
Marco: He says, besides Firebase to me, everything else is just I don’t know. Whatever.
Bradley: Okay, well, there you go. And there is a way to get good links out of Firebase guys. I just don’t know how to do it. Marco does but he won’t share it. So, unfortunately, you won’t hear that.
Is It Possible To Create A New Google Account And Build Drive Stacks And Point Everything To An Existing GMB And Client Website?
Ken says I have a client that has an established GMB but I’m not going to have access to the GMB or associated Google account. I already know what Marco would tell them. Anyway, is it possible to create a new Google account and build a driver a drive stack, Gsite, Youtube, @ID, etc. and point everything to the existing GMB and their website? Is it an issue doing it doing that from outside the Google account that’s not associated with the GMB? I mean, that’s your next best thing can In my opinion, I’ll let Marco comment on that. But, you know, it certainly, in my opinion, would be better if you could get access. But if you can’t, you can’t, then that would be this the next best thing Marco, what do you say?
Marco: I say that a client who won’t give me access to a GMB as a fire or former client? Yeah. I mean, I’m gonna I’m sorry, what? Why do you have to go to all of these extra steps. And if you do have to go extra steps, if they make you do all of this, I hope you’re charging enough to make it worth your time. Because you actually have to mirror whatever it is that they did on the GMB and that you have to try to push over from one hop instead of working in the golden frame right, so to speak, which is GMB, the GMB itself for the company and anything else associated with it just makes your job harder. Which, you know, I, I don’t understand that. And again, I won’t even deal with someone who says, Well, you can’t work on this GMB. Okay, then we just can’t work there.
Bradley: Yeah, I agree with that, if you have a client is making it hard for you to difficult to do your job, it actually puts you at a handicap right? A disadvantage. And so if that’s the case, you charge them a premium, you know, and I totally agree with that. And clear state that very clearly in your proposal, like, Look, if you give me access, I can charge you this much. But if I have to do everything, like the secret scroll route, right, like take the back door to get everything done, because you’re making it difficult for me to do my job, then I’m going to have to charge you premium because it’s more work more effort, more time, all that kind of stuff. So I agree with that. Totally. But yeah, I mean, lastly, as I said, you could, again, that’s still going to be a much slower route, and my opinion because it’s not the same entity. I mean, it’s not the same account, you can still push authority and all that, but it’s not the same.
Does Using A Tracking Phone Number To A Client’s GMB Listing Trigger Any Negative Reactions From Google?
Okay, Gordon’s up. Hey guys, thank you very much again for your hump days help. You’re welcome, as usual, is greatly appreciated. I presume that if you wanted to use a tracking phone number for client clients GMB listing, you could simply go back and edit the existing citations to replace the original number with the tracking number, but will doing that trigger any negative reactions from Google or make it more difficult to rank the listing in the three pack? Well, yes and no. It depends on how you do it because you can add additional phone numbers and GMB, he doesn’t have to just be one. So it depends on what you’re trying to track if all you’re trying to track is the phone numbers to the Google listing. Right and then you can add the tracking number as the primary number in the GMB and then move. Whatever the number digital number was to the secondary number in GMB and Google will know both numbers are there and associated with that GMB profile. So your existing citations, it will not cause an NAP issue because even though the published phone number in Google will be your tracking number and the citations will be the original phone number, Google knows because the original phone number is still part of the GMB. You haven’t listed inside the GMB but it just might not show as the published number. Google will know that it’s still part of the GMB itself right? It’s similar to service area businesses, right? Most business directories will not allow you to publish a listing without a street address. And we get that question a lot of people say well, now if service area businesses if Google does not allow you to publish your physical address your physical location in the service area businesses in the listing, you have to go clear that before you even add your service areas or else you can get a suspension in GMB. When people say, well, then can should I go publish citations or build citations with just city-state and zip as opposed to a street address, city, state, and zip? And no, because first of all, most directories aren’t going to allow you to have a listing unless you have a street address. But even if you do, I would recommend that you still have the street address showing in the directories because you want to make that association between that kind of push that same data, right, you want that data consistency. But what I’m saying is if so if you are building citations, your business directories most of them are going to require a street address but your GMB doesn’t show it doesn’t publish it. However, in order to verify the GMB you had to have had an address at some point, right? Because when you first set it up, it has to have an address or else it won’t allow you to even set it up. So Google understands and knows what physical location is associated with that business.
So when you build other citations out there, even though it’s an unpublished address, Google knows that that’s associated and pointing to that business. Right? That’s, that’s correct. So the same thing goes with the phone number, if you unpublished the original phone number, but you still leave it as part of the GMB because it’s still listed as a secondary phone number in the inside the dashboard, although it may not show in maps, then your citations are still going to be referencing that original number. And that shouldn’t be a problem. And I’ve done that, guys. That’s why I know that and if that’s all you’re trying to track is the calls to the GSB itself, then you can just add that tracking phone number as the primary phone number. Now if you want to track calls through all of the other places that the NAP is published, and yes, you’d have to go through and do a citation cleanup job, which is very tedious work, I would never recommend you do that on your own. Okay. So hopefully that makes sense. Now you might see up actually I’ve done it before not seen any movement at all. But typically if you do something sort of a change, you might see a little bit of dancing. But you know, as I said, I’ve done, I’ve changed. I’ve even changed business names, believe it or not in GMB or like upended like a city or and stuff like that to it in the past and not seen any movement. So, you know, again, I take that with a grain of salt, but you should if you’re as long as you’re keeping the original number, just as a secondary number, you shouldn’t have any problems.
Will Leaving An Old Site Online While Having A New Website More Helpful In Ranking A GMB Listing In 3-Pack?
Number two, if you create a new website that is more helpful in ranking the business, GMB listing, but leaves the old site online. Will that has any negative effect for ranking the three pack? Well, I would do a canonicalization. If you’re not going to 301 redirect the old to the new, then I would leave the new pot or the excuse me, the old still published online but I would set up canonical, which would be essentially it still would remain a published website Google says that a canonical URL won’t index they say typically will you know be removed from the index because your canonical your canonical points to where it should be packed. The credit to but that’s not it doesn’t always honor that like you’ll see a lot of the time stuff that does have a canonical still indexed. So that’s what I would do I would leave the site indexed or excuse me a live published with inset canonical URLs to your new site. You want to comment or add to that, Marco?
Adam: No.
Will A Brand New Domain Make It Harder To Rank A GMB Listing In 3-Pack?
Okay. Number three. Many thanks again, Gordon. Now, I don’t I mean, I don’t know because I don’t buy age domains to try to rank anymore. I stopped doing that years ago. So I haven’t tested that specifically with GMB stuff. But I can’t imagine that it would, I could be wrong. But typically, as I said, I’d rather go with a domain that I select the name of Like so that I can brand it after the business or the pseudo business, if it’s for lead gen, I want to create a brand. And if you have to buy a, you know an expired domain, because if you’re buying expired domain because it had some age and perhaps some backlinks built to it already, then you’re pretty much stuck using that particular name anyways, unless you just have a different company name altogether, but the URL or the domain doesn’t really jive or match with the brand name, which I don’t like that I’d rather have a brand a domain that matches the name of the company. That makes sense. So I don’t know I haven’t tested that specifically with GMB stuff. But I’d rather just use a new one that I was able to designate the name that I wanted select the name that I want it. Okay.
What Are The Benefits Of Cloudflare CDN Compared To Using Registrar?
Tasha is I bought your video lead gen system I’ve started going through it few questions I had were What’s the reason to set up cloud flare CDN benefits over using registrar also not sure if later in the course you go over how to approach local clients. You don’t have lead gen properties. But you offer other SEO types of services. Yeah, you obviously haven’t been through all the training. I always use Cloud player just for DNS because it allows me to do a lot of additional things that, you know, I just like cloud players a DNS third-party DNS service, you don’t have to use it. You can use your registrar DNS if you’d like. It’s entirely up to you. You know, DNS is just a tool, right? It’s just something that you would use, you can use Cloudflare if you want. Use your domain registrar, if you want to use another DNS service you want it really doesn’t matter. So that’s insignificant. Do whatever makes you happy.
Does Video Lead Gen System Teach You How To Approach Local Clients?
Do I go through how you approach other local clients? Yes, that’s like module two. There’s the first module where I talk about specifically using targeting service providers for monetizing lead gen assets. But then module two I talked about how to use the same methods to approach clients. I talked about approaching clients to sell them GMB marketing services, but you can apply it. And again, this is in the training, you can apply that same method to, for whatever services you provide, whether it’s Facebook ads or video marketing or whatever services you provide, you just modify the messaging to whatever it is that you provide. That’s it, it’s the, it’s the method that I wanted to teach, right? That the processes or the services that I provide may be different than yours, and that’s perfectly fine. So you just have to apply the method or modify the method to fit your specific products and services, that’s all okay. But it’s an effective method to and stick Go. Go all the way through the training, make sure that you implement some of the advanced strategies because that’s really how you get the best results. It’s through the follow-up guys. Remember, video lead gen system was all about getting a conversation started. Once the conversation gets started or contact has been made, and they engage or interact with your, your emails, then that’s it’s all in the follow-up. Like that’s how you get you convert them it’s all in the follow up and you can do that through manually reaching out to them when you receive notification that they’ve engaged with your content through you can call them you can send them immediate follow up emails when you get notified that they’ve engaged don’t just stop with one by the way, you know, send them a call or a email immediately following their you know, notification that they’ve engaged but if they don’t reply don’t give up send it you know, hit them two or three days later again with another message Hey, just wanted to follow up. Find out if you had a chance to see my video blah blah, blah, and send them a call send them I went through this I even talked about this on a hump day hangout I think last week or the week before where you can even do things like setting up voice, voicemail drop brainless voicemail, so and you can automate these guys to where when they engage with your emails, it can automatically send them based upon whatever rules you set to trigger it, you can send them a ring lyst voicemail, so a voicemail will get inserted into their phone without ever ringing. Hey, this is Bradley, I just wanted to follow up to find out if you had a chance to watch the video and take a look at what I offer, you know that kind of stuff. Right? Then you can send direct mail like and you can automate this stuff, guys, I talked about this on free Hump Day hangouts like a week or two ago. So you can go back and watch the replay from a week or two ago and you’ll see exactly what I’m talking about. And I added that by the way to the training. So it’s in the advanced module, the advanced strategy module. But you can trigger an automatic direct mail postcard to go out or a letter that you know what I’m saying. So these are all things that you set up guys and it’s all about the follow-up. Don’t think that you’re going to go out, create a landing page, put a video on it, send out a few video emails and your all your client needs are going to be met. Like that’s not how this works. It requires work and follow up, but it’s a unique way to get their attention.
Once you’ve got their attention, then it’s all about following up until they’re ready to contact you back. You’ve really got to earn build trust, build rapport. And that’s how you do it. Because remember, guys, businesses are getting absolutely hammered relentlessly with solicitations from advertising and marketing companies 24 hours a day, seven days a week. So don’t think that just having a video email is going to be your like you’re done. You’re you’ve out, you know, outworked, all of the other solicitors out there. That’s not the case you have to stay be unique in your approach. And in follow up in a unique way, right, which is why I talked about doing voiceless ring or ring this voicemail, excuse me, and doing direct mail and sending follow-ups when you know that they’ve opened or engaged with one of your emails. Like those are the kind of things that will set you apart from your competitors from the other solicitors out there. Ok. So again, all in the follow-up. Adam knows that
Scott’s up. We’re almost out of time and we’re almost out of questions. You guys have been short on questions lately, but it’s all right. We can wrap up early. Scott says I missed her on Facebook training. Will there be more on Facebook or will it be included in the mastermind? It’s in the mastermind, Scott. Looking forward to more GMB training. Yeah, it’s in the mastermind. We did it in the mastermind. There will be some additional training in there. Probably after we do the next GMB launch or you know, the with the new version, the new methods, we’re going to be doing some probably some training on ads because I’ve been doing a lot of Google Ad stuff. That’s why Hernan came in and did some training on Facebook ads on how to use that stuff. Okay.
Okay, Scott says shout out for the MGYB services order the small links package and the results are excellent. 3500 links from nice web two. or excuse me web two articles. Yeah, they’re great guys. Like I’m telling you that link service has been customized and design and tested thoroughly for years, specifically to power up our tier one assets. I mean, like Daddea has a custom built a beautiful, beautiful link building packages that work incredibly well for powering up syndication networks, drive stacks, citations. You know, press releases, @ID pages, all of these things that we teach as tier one assets. We do all the nasty SEO stuff to the tier one assets never direct to the money sites. And the SEO packages or the link building packages, excuse me, that Daddea has built have been custom built specifically for our methods and they work incredibly well. So like hands down, it should be like I was making a joke about this earlier but do you want fries with that? Right like when you go through a drive-thru you want fries with that? Well, do you want links with that? Like it should be that’s what we should ask. syndication networks he wants to do you want links with that, you know, drive stack, you want to link to that. Because it works really, really well.
Marco: I got disconnected for a second Sorry, guys. But I’d like to give a shout out to the MGYB link building services to Daddea is awesome. And the way that he did it is everything is niche-related relevant so that when you order a package for what whether you’re local or e-commerce or whatever it is, he has a relevant network for it. It’s just millions and millions of profiles that he has built up. And you have to remember how long was he with you before Semantic Mastery, Bradley?
Bradley: Oh, shit, probably. Well, he was with me for full time for at least a year, a year and a half but for probably two years because he worked for me for about six months. And then I hired him full time. And then we launched Semantic Mastery and he ended up going out on his own and now he’s a contractor for us, but he runs his own entire company’s own agency essentially.
Marco: Right. So he’s been link building for about seven years. Yeah, and that’s all he does. That’s his business. That’s it. That’s what he has his employer is doing that this is where he concentrates most he does other stuff. Guys, don’t get me wrong, but I mean, his main focus is this link building service that he’s provided. And I can remember three or four years ago when we started talking about the link relevant packages, right to be niche relevant packages and how we needed to build all of these networks. That had to be, you know, focused on on the different niches and to give people the option to be able to get links that were relevant, because we had already seen the beginnings of what I call A-R-T, right activity, relevance, trust, and authority. And we saw how links from relevant sources were much more powerful than just orphaned links that really didn’t mean anything, especially when the ranking score algorithm and the distance graph came into effect. So shout out to Dahlia, and everything that he’s doing because it’s working like gangbusters right now. It’s ridiculous what he’s done.
Bradley: Yeah. It’s um, it’s almost like the easy button because it really does it powers everything up. It’s just crazy. And I like it because all I gotta do is submit the URLs and a list of keywords and then he does all the rest. That’s it. I mean, it’s that easy. So, all right,
What Are Some Ways To Increase Proximity Radius For Keywords Besides Geotagged Images?
Leon says, excuse me, and we got to wrap it up in a couple of minutes guys. Besides geotagged images, what are some ways to increase your proximity radius for keywords well content besides the geotagged images? It’s marketing and using you know content marketing and using the terms that you want and the locations as you know, the names of the cities and the locations that you want to rank in as well will generate leads from right so I mean, for example, guys, I’ve talked about this in the past, but the near me keywords if you’re doing again, you know, almost everything I do is for contractors. But if I go into GMB sites I see all the time like 40-50% of the search queries and GMB Insights that have brought exposure to that maps listing has have come from near me or variations of the near me type of key search query.
So near me close by in my area close to me, you know, those type of search queries they pop up all the time now. And that’s because Google suggests them, right. And so for mobile devices, especially people taught tap it because it’s suggested and it’s usually one of the top suggested search queries in suggesting. So people tap them and so it’s naturally is providing a lot of traffic now a lot of exposure. So how can you utilize the near me keywords as well as locations, right? Because if you want to influence and so I’ve always done really simply, and I’ve taught this and some of the courses but like, you put as a GMB post, for example, and you can do this in blog posts to guys and press releases and things like that you can target the near me search queries and how do you do it in a way that it reads? Well, well, you could say like for a GMB posts I like to use the first line of the post saying Did you just search for and then you put in quotes you know plumber near me or emergency plumber near me and then you put an end quote right and then you put the city name in whatever city so we are doing an example earlier for plumber Fairfax. So did you just search for a plumber near me and Fairfax? Right question mark so now that reads well and now you’ve got your keyword in the near me keyword which is generating a shit ton of traffic anyways and you’ve got the city that you want to promote that you want to get better results from more leads from rank better whatever you’ve got the city name in there upended essentially there are direct you know in close proximity to the near me keyword search query. So my point is that’s how you do it guys. And you can also make sure that you’re not only geotagging images, but you’re using those types of keywords and like the alt text, you can add those keywords in the metadata of the images as well. Does that make sense? So just, you know, geotagged images, especially images that from those areas like taken from phones and or devices that have GPS enabled, taking photos that are that have, you know, buildings and things like remember guys, Google has Street View, and Google Earth and all that kind of stuff. So you can get images that Google will recognize within that, that are from that area to use those and then use those types of keyword search queries. And that’s one of the things like Google gives you the keys to the kingdom. I always thought it was funny that if you go to insights, and you right click or, you know, highlight, excuse me, drag, you know, drag and highlight all of the keywords and insights and just paste them into an Excel file or Google Sheets. Then in the one column, you’re going to have all the search queries that have brought exposure to the maps listing. And if you start targeting those in GMB posts, you get more exposure for those keywords. I always thought that was funny because it’s like Google is telling you hey, here are the keywords that are bringing you exposure.
Maps, if you target these, we’re going to give you more exposure. And always thought that was funny, but it’s true. And so you can and again, you can manipulate those by a pending different location modifier is to those keywords, especially near me keywords and it works really well. Okay.
All right. Um, let’s see, I presume it’s useful to put all the Yelp URLs in the Google stack, right? I don’t know, Marco might be able to answer that. I would think that would be a little bit too many. That’s a lot of damn URLs. But that’s up to Marco. Can you comment on that? Have you seen our spreadsheet? We put anything and everything in it. There you go. He goes in there to syndication Academy, anything and everything that you can get in there you go, the link building becomes a whole lot easier. There you go. Because you can put it, Yeah, and that makes sense. You can put all these into a spreadsheet and hit the spreadsheet, like with the kitchen sink, you know, and you’re going to power all those up through an iframe through a drive a Google Drive File. So.
okay, Stevens. I was at Semantic Mastery member for many months but then had to quit long story I’m thinking of coming back and if I come back and get and get the new video email sales course you are offering as well or do I have to buy that separately? No, it’s part of mastermind, Stephen. If you have any questions about that specifically, just reach out to support at Semantic Mastery calm, and video lead gen system is one of the courses that is is available to you as a mastermind member without an additional charge. We do have slightly different processes to how and when products or other courses are released. But that’s just to help you to get you know, to stay focused instead of dumping like 18 products on you all at once that overwhelms people we’ve learned that actually turns people off. So we do have kind of a slightly different process. But if that’s something specifically that interests you that you want to get as part of joining mastermind, again, just contact support, we’ll work it out with you. Okay, we just did that for a new member. We have a new member Anna, who just joined a couple of days ago, welcome and by the way, and she requested the same thing and we were able to give it to her
Alright, last question. We’re done. g by the way, I’m calling Eugene from now on. He’s a new mastermind member. He just joined last Wednesday right after Hump Day Hangouts. So welcome. Or maybe it was too into anyways, it was recently I think it was last Wednesday. And since I don’t know how to pronounce your name, and I’m probably butchering it, I’m just going to call you g from now on. So,
welcome to the mastermind. Again, g says whoops, Yelp co.uk can be iframe and the link from it is do follow to the money site. So I presume it’s also a good candidate for Google to the Google site, ad ID and so on. You’re absolutely right.
Absolutely. Right.
So and guys think about that. That’s the other thing, just really quickly, let’s just grab that Yelp URL, and I’ll show you can embed these right. So for example, see how it says in bed Well, you can share the review and that gives you the review URL. But we talked about iframe is all the time. And this is what the embed preview looks like. Right? So you can actually grab that embed URL or that embed code and put that in a, you know, g side and an ID page wherever you want. And that’s a, an iframe that comes back here to the Yelp page, right? And so you can use that and it looks nice, right? It looks like this. And you can actually embed those into stuff. And then like I said, hammer that and if it says, read more on Yelp, what’s it What is that? That’s a link that comes back to this Yelp listing, right. So those are again, we talked about iframe stacking, and RYS Academy and in the mastermind and that kind of stuff. That’s all the things that you can do. So that was a good observation on your part, G.
Alright, guys, five o'clock. We’re wrapping it up. Thanks, everybody, for sticking around. We’ll see you guys next week. No mastermind this week. So Bye, everybody.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 235 posted first on http://beyondvapepage.blogspot.com
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 235
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Click on the video above to watch Episode 235 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Adam: Alright, we are live! Welcome everybody to Hump Day hangouts Episode 235. Today is the eighth of May 2019. And just want to say first of all, thank you for watching. Whether you’re watching us live at https://www.semanticmastery.com/hdquestions, or if you’re checking out the replay on YouTube or wherever the heck you are. Just want to say you know, a lot of times we get asked where to start with Semantic Mastery. This is the place to do it. You can ask questions, again at https://www.semanticmastery.com/hdquestions. But secondly, you should grab the Battle Plan and you can find out more about that https://battleplan.semanticmastery.com. If you’re ready to take things up several notches and you want to either start or grow your local digital marketing agency, you should join this Semantic Mastery Mastermind You can find out more about that at https://mastermind.semanticmastery.com. So with that little bit out of the way, we got almost a full group here. We got four out of the five of us. So we’re going to go through and say a little hello. And I’m going to start with Hernan because he looks like he’s eaten. What’s up, man?
Hernan: Hey, dude, it’s good to see you for change, you know? We’re not running in the woods and whatnot and it’s good to see you back and have the Hangout so everybody. I’m just messing with you. I like you.
Adam: I like your shirt. You got your Semantic Mastery shirt on
Hernan: I got the Oh gee, you’re on Yeah. So it’s good to be here man and a lot of good stuff coming up. I’m really excited to be here some good stuff.
Adam: Well, you did. Speaking of good stuff, you did some training for the Mastermind not too long ago, right?
Facebook Training With Hernan
Hernan: Correct. Yeah, we did actually we went deep into lead ads, how to target for Facebook, you know, my kind of my material and my stuff is Facebook. So and I’ve been doing Facebook for a while and I show the guys mostly you know how to target specific areas on local, and specifically, we went into how to target those services that are hard to target on Facebook, like for instance, injury attorney or emergency plumber or tree Service. Like, how do you target them? And how do you target those people? Right. And then we went into that it was pretty cool. And then got a couple questions on our Facebook group that we have to it was cool. And I would you know, if there’s a demand for it, we will definitely, you know, expand the content that’s on there. And we can even do like a step by step thing on Facebook ads. And yeah, now it was pretty cool. Pretty cool.
Bradley: If I made briefly because I’ve had an aversion to Facebook for years. I’ve never had any desire to do it Facebook ads, but I’m actually in the process of setting up my first ads account what I’ve tested it in the past, but like I got tired of it immediately. So I never really followed through. But after her non-straining, I said okay, it’s time I’m, you know, dabble a bit in. So, believe it or not, it was good. I mean, her, not his training was enough to finally convinced me to use it. Because it looks like being able to use Facebook ads for local leads is gotten a lot better than it used to be. And so there’s really no reason why I shouldn’t also know how to do that. So, honestly, thanks. Thanks, Hernan and I will certainly be leaning on you for some advice as I get the campaign further developed.
Hernan: For sure. Yeah. 100% and you know, to mention that and I’ll finish with this, Facebook just launched a new campaign objective which is called store visits. So whenever you have a client that has a store like I don’t know a dentist or not, not people that will go out and serve other people you know, in the clients place but rather the clients that are customers go to their locations, Facebook is setting that up so that they will know when somebody goes into stores just by GPS if they have you know if they have like 4G or whatever, like they have their GPS open on their phone, they will know so you can entice store visit and store visits on Facebook, which is pretty cool. So I’m still testing that new that but there’s a lot of stuff going on for locals which is pretty cool.
Bradley: Very cool.
Adam: Awesome. Alright, moving down the line. Marco. How are you doing?
Marco: I’m gonna crack open my beer
Bradley: starting early huh?
Marco: A toast for OGs everywhere man, I’m almost 16 years online. So I know I was a bit late, right 2003, 2004 because the web had already been on for quite a while but I mean back then, it was the wild wild west and you really had to be on your toes to get but I mean there’s so much money to be made back then. And you know how they say in fashion, everything that was old is new again. Because it’ll kind of filters back. That’s what I’m seeing right now. I keep telling people like it’s the way it was back then. How it was to make money. You just got more links to them. The other guy didn’t you outrank them and you just piled a ton of keywords in the anchor text. And so you got really good rankings. And if you did a little bit more manipulation, then it was more money. That’s the way it is right now. Google has tried to obfuscate the playing field. They’ve tried to trick people into thinking that it’s something that you need a Ph.D. for. Their coders might need master’s degrees and PhDs but we don’t. Because we simplify, we filter it down. That’s what we do in our Mastermind. That’s what we do. And in our paid groups, we filter it right. It’s like pouring a cup of coffee, you go through a lot of steps to end up with a good cup of coffee, but the process for making the cause it’s really simple, hot water through the grounds and you get the just great cup of coffee, but that’s the way it is now you filter out all the bullshit. And you get this great big pile of money, guys. It’s never been easier. Well, let’s say I don’t know how I’m gonna stick to that it has never been easier to make money online than it is right now and so from beautiful Costa Rica to the rest of you guys, keep working on that POFU path man. It’s POFU for bus cuz all you get in the middle is a big fat What? I’ll leave it at that.
Adam: That’s awesome. Yeah, I was doing my sneaky finger back here but yeah, yeah, good setup better, Bradley. How are you doing man?
Bradley: Good. I’m happy to be here. I have another Facebook thing to mention is I was trying to set a new page up in Google our business Google See I always just revert to Google but Facebook Business Manager so that I could run ads to it. Well, I had a business manager account, but apparently, it was disabled for running ads because it stayed inactive for a long time and I didn’t know that until after I’d had a new page to it. And I tried to once I realized that I couldn’t run ads to it, I said, Okay, well, let me delete this page from the business manager. Well, apparently, the business manager ends up owning the page. So when you delete the page from business manager, you like delete your admin access to the page. And I didn’t know that. So again, I’m not much of a Facebook user. And I was the only admin of the page but it removed me. And so then it was like an orphan page, there were no admins at all, no managers. And so I contacted Facebook support and said, help, you know, I need access to my page and they made me print out like or type out a what they call it a declaration of like, and it had like, all these different steps of who I was, I had to provide photo ID, who I was, what my relationship was to the page and to the business to the other admins of the page, which there were none. I had to put this declaration under penalty of perjury that I was who I said I was and then go get this thing notarized in order to get access to my page again. So moral The story is, if you don’t know what you’re doing, get help first. And don’t ever delete yourself as an admin from a page if you’re the only admin because they’ll make you jump through hoops. But long story short, I did get access back to it again, it was just it was a nightmare. But it was pretty important because it was crazy because I went ahead and added another created another page because I was like, screw it. I’m not going through all that I’ll create another page. But I couldn’t use the same slug or page name, you know, the page URL, the username, I guess. And also like, for whatever reason, that page that was orphaned and now was ranking for like the company name and like the other one wasn’t. So I just went through all the hoops that they’ve jumped through but now I think I’m ready to start advertising but that’s why I said Hernan I’m going to lean on you buddy. Because I have a feeling I’ll screw something else up if I don’t.
Hernan: Got you. Don’t just don’t break anything.
Bradley: Don’t touch, don’t touch.
Adam: Well, we got a couple more things we want to cover. Before we get into the questions. First of all, we’ve been adding more and more done for you services at mgyb.co. If you haven’t been over there, head over just again is mgyb.co for your premium done for you, SEO Services not going to run through the laundry list. There’s a lot of really great services you got syndication networks, RYS stacks, all sorts of stuff. Go over there and check it out. And if you’re checking this out on YouTube or even if you’re not, head over to YouTube, check out Semantic Mastery subscribe to the channel. If you come across clips you like or they’ll be helpful share them with people. We’re definitely trying to grow the channel and help people out to we get a lot of feedback that that’s a really helpful place for people to go and, you know, get answers basically their questions. And then last but certainly not least, want to tell everyone about a special opportunity coming up soon. We’re going to have early an early access opportunity to some advanced training to the successor to Local GMB Pro so I don’t know Bradley are you guys if you want to talk a little bit about that. I know we’re still kind of in the secret phase of this, but I wanted to let people know that that’s coming up so they can start to plan to be involved in that.
Bradley: I’ll go first. Yeah, so we’re going to do kind of like an update or the successor version 2.0, whatever the bigger, badder, better version of Local GMB Pro, where it’s going to incorporate more than just GMB assets, which is what we did originally because it was rather new at the time. And we were able to get significant results with just staying within the Google ecosystem. However, the reality is, most clients obviously are going to have self-hosted web sites and they’re going to have a presence across multiple other digital properties. Facebook, you know, citations like Yelp, for example, which by the way, I’m going to do a little bit of Yelp training today guys, briefly before we get into questions too, but most clients, okay, if you’re just building lead gen ss, it was perfectly fine to stay within the GMB ecosystem or the Google ecosystem. Excuse me.
But when it comes to doing like client work, typically or for running like a real business, for the most part, you’re going to end up having a self-hosted website, you’re going to have multiple social media properties syndication networks basically have, you know, just a presence on a lot of other properties. And we want to be able to incorporate all of that into the new training, which is going to show how to use Google and Google My Business to help get better results for everything, your digital presence across the board. And so that’s really what we’re going to be doing. Robin, Marco, you know, Marco always puts mad scientists cap on and goes deep into the lab and starts trying to break shit. And then that’s where we develop products most of the time. So he and Rob are going back into the lab, essentially, and they’re in there now like starting to figure out other stuff plus a lot of stuff that we’ve learned over the last many months especially with scaling the GMB stuff that we’re going to incorporate into the new training. And we’re going to do it in a slightly different model this way, and that’s what Adam was alluding to. We have an opportunity for people to come in kind of an early bird special, where we’re going to do live training and live updates via webinar over the course of several weeks. And we’ve got a couple of case studies going on as well, that will be a not just us too, we’ve also got some of our members like our Mastermind members, essentially, that are doing case studies.
So there will be some diversity, as it won’t just be us teaching shit, there will be case studies from some of our members that are applying what they’re learning. So it’ll be slightly different. It’s going to be kind of a new format, how we produce that training. At the end of it, it’s obviously going to be all packaged up and sold as a product. But if anybody wants to come kind of real-time, follow along through the process as we’re developing the product and recording the training and that kind of stuff and through the webinars and get access to directly to us for QA and those kinds of things. That would be the best time would be to come in on the early bird side of it like through the presale offer that we’re going to give we’re going to make available here shortly. Marco, do you want to comment on it?
Marco: Nah, we’re just gonna try to break it.
Bradley: enough said.
Adam: Alright guys, anything else? Are we ready to get into it?
Bradley: I think we can get into it.
Adam: All right, let’s do it.
Yelp Ranking & Link Building Technique
Bradley: All right, we don’t have a lot of questions just yet. So there’s something I want to cover briefly because I just actually had a client reach out to me, who does. He does a lot of Facebook stuff or excuse me, not Facebook, Yelp stuff. He’s a contractor and he was doing a lot of Yelp advertising. And then Yelp went on kind of a rampage recently, guys within the last six months or so. And they’ve done this before, but it got really bad about six months ago, eight months ago, somewhere around that time frame where they started to hide reviews. And they filter them out. And I’ve read multiple articles online about like they’ve actually come out and stated that two businesses that have too many five star reviews look unnatural whether they were natural reviews or not, it looks unnatural. So they started hiding them or filtering them. And so my, my client was pissed because he was spending, I think $1,000 a month or like $1200 dollars a month or something on advertising through Yelp, I wasn’t managing that for him. I do the SEO for him. But ever since they started filtering reviews, like he, you know, some of his traffic has actually died down even though he’s a paid advertiser with Yelp. And so I know Yelp says that they don’t promote any organic part of Yelp, advertisers over non-advertisers. But it’s just like Google guys, you know, you Google says you can’t use paid ad traffic to get SEO results. And that’s bullshit. We’ve proven that over and over and over again. So Yelp does the same thing. If you’re an advertiser, you get promoted more both as an advertiser as well as organic results. And if you stop advertising, they’ll start to demote you essentially. And we’ve seen that time and again.
And so anyway, he reached out to me the other day to say that, you know, Yelp’s been pissing him off. He’s still an advertiser. He doesn’t advertise as much. He’s actually spending a part of that now with me and Google ads, we’re doing some display ad stuff and some YouTube stuff. But and I think part of the reason that Yelp has started to pull back on his exposure is that he has reduced his overall ad spend. And so he was asking me about, you know, is there anything that we can do SEO wise that can help him with Yelp. And so I did develop, I’ve tested this in the past. Now, I’m going to share with you this method I’ve shared it in the past on Hump Day Hangouts as well. But I think it’s valid. And I do want to express like one disclaimer, a caveat to this is that yelps algorithm is there’s a ton of different ranking factors inside of Yelp, similarly to Google, but they’re not the same as Google and they’re changing. Rather, they evolved, they change rather frequently, Yelp does, what they do in order to determine where the organic listings are going to rank now if you guys have ever been and I’m going to grab the screen and we’re going to go to a quick demo. But if you go to a Yelp index page, for example, you’ll see that there’s a bunch of advertisers now at the top before you even get to the organic section. But what I want to point out as a way to do traditional SEO stuff, which is Yelp guys, you can absolutely hammer it with links. And that’s one of the ways that you can actually get an individual Yelp page listing page to rank above an index page in Google search. Now in the past that by doing that by pushing a bunch of link equity link juice, essentially throwing a whole lot of links at a Yelp page, you could get a Yelp page to outrank an index page, a Yelp index page in Google search, which ultimately had an effect on the ranking within organic Yelp too, right. So within Yelp itself, however, I don’t know that that’s still the case.
So I’m about to test it but you guys know we have MGYB we’ve got our link builder in there. Our master link builder daddy at his services are now available in our store at MGYB.co Well if you go check out link building, you’ll see it. And the top-level package for link building for just two tiers of links, we didn’t add a third tier. But it’s I think it’s 20,000 tier one web to auto links, and 150,000, tier two GSA links, it comes out to be 360 bucks, so, but it’s super, super powerful. And if you know what to aim it at, you can get results with that. And so I actually just yesterday placed an order to target my client’s Yelp page with that two-tier link building package. Again, 20,000 tier one web to auto links and 150,000 tier two GSA links, and I’m going to show you exactly the URLs that I targeted for the Yellow Page to show you guys how you can really just push a shit ton of power into there. Now in the coming weeks, it’s going to take roughly a month for that link building package to be completed as well as the indexing and all of that so and you know, I’m going to set a calendar reminder to bring this up again in a month. Once I have some results. I’m obviously going to blow out my I’m tracking the Yelp rankings right now with this. So I can see that type of movement I can get out of it.
I’m tracking the Yelp rankings in Google, I haven’t figured out how to trap track the Yelp rankings in Yelp yet, other than just manually for some of the cities that we’re targeting, which is you know, we’re targeting specific keyword plus about five different cities. So I might just do that manually, but in a month, I’m going to send you guys or I’d like to on a hump day hangout provide an update to show you guys what kind of results we got with pushing Yelp and Google as well as what it did what kind of effect it had on the Yelp listing in Yelp itself. So let me go ahead and grab the screen and show you guys exactly what I was talking about. Because there’s a lot of URLs inside it out guys that you can you can hammer with links and since it’s Yelp, it’s like Amazon or Google you can throw kitchen sink spam at it. And so it’s a perfect buffer site to use to just push a shit ton of links into so let’s just do something like I don’t know we’ll say plumber Fairfax, VA.
If you guys have noticed this, let me zoom in on this a little bit for local. Guess what the back again, really big for local keywords guys like especially for contractors. If you take a look, you’ll see it’s citation sites, business directory sites are back again, like, there’s it seems like this happens every it goes in cycles. Google will show business directory sites for local searches, especially for contractors. I don’t know because I stick mainly with contractors, guys. So I don’t know about other industries. But it looks like for contractors stuff that, you know, goes in cycles, it seems like there are periods of time where Google will push the directories down and allow websites like individual websites to rank, but then it comes back where the directories come back again, and then it’s the directory index pages, which I always thought was funny because think about this when you go to Google and you do a search for a keyword phrase like plumber Fairfax for example. If you click on one of these, all that does is go to another index page. Remember, this is just an index page, right? This is a Google index page. And this is what Google is saying as the top 10 results for this particular keyword search, this search query, and it’s just showing an index of the top 10 index results, right. But then if you click through, and by the way, that’s number one, right Yelp. But if you click through what is Yelp, and Yelp is nothing but another set of indexed results. So it really to me, I think it’s shitty that Google does that I think Google should be promoting individual websites or even individual pages on the business directories, not another index page. Does that make sense? Because to me, it’s like, why would you go from one index to another index? It doesn’t make any sense but again, it goes in cycles. It seems like that’s what happens.
But if you take a look like Yelp has their Angie’s List, Home Advisor looks like this is another index type page, bestpickreports.com. So you can see there are obviously there are some individual businesses ranked here. But there are multiple indexed index pages essentially from other business directories. So that what I’m going to show you though, is how in the past and again, it’s been a while since I’ve done this, so I’m anxious to see if I can still achieve the same kind of results that I was able to in the past. But that’s how do you get an individual Yelp listing to push above the index listing, right. And then ultimately, hopefully, we’ll be able to not only push it in Google, but also get an individual Yelp listing to push above or at the top of the organic section in the Yelp listings, which by the way, look at this, if you take a look guys, this is the sponsored results. I’ll zoom in a little bit. This is the sponsored results section. So these are advertisers, people paying in Yelp just like Google does. The sponsored results are always at the top but take a look at how many there are. There’s 1,2,3,4,5,6,7,8,9,10 looks like there are 10 sponsored results before it even gets to the organic results. So it makes sense.
So again, it just to me, it’s, I don’t think it’s right that they do this, but it is what it is. And there’s a lot of traffic to be had on Yelp. By the way, if you’re, if you’re if you’ve never been listed on Yelp before, the moment that you get listed on Yelp, you will start to get hammered relentlessly with sales calls from Yelp, trying to sell your advertising and no matter how many times you tell them no, they will continue to call and they’ll call two and three times a week. And it’s absolutely insane. I think it ought to be illegal, illegal. You know, with all the lead gen assets I run. It’s crazy how many calls my call center fields from Yelp reps, and they always say the same stupid thing every time they say oh, well, we’re the new Yelp representative for your territory or your area. And we’re just calling because we’re offering some new advertising packages and blah blah, it’s always the same pitch, but it’s all bullshit. It’s no matter how many times you tell them, take us off your call this leave us alone. If you’ve got a listing on Yelp, they will call you to death, especially if you’ve claimed it just so you’re aware of that.
Alright, so anyways, let’s just pick one of these for a second. Actually, this guy right here used to be an SEO client of mine about four years ago, Cardinal plumbing. Anyways, let’s just scroll down. Let’s use that one. Okay. Again, used to be an SEO client of mine. If we go in here, it looks like they’ve got 52 photos. This is what I want to show you about how to push power into the Yelp listing for Google sake. But also, like I said, it used to have a significant influence on Yelp, too. But I don’t know that that’s the case anymore. That’s kind of why I want to test it. So first of all, I would grab this URL right here and open up a notepad file standby. And I should probably open an Excel file, but that’s okay. I’ll just use notepad because it’ll be easier. Let me change the control plus
Alright, we’re just going to use Notepad, you can clean it up, obviously, if you’re using a spreadsheet, but that’s going to be the primary URL, right. But there’s a ton of other URLs on this page that I want to show you that you can also push link juice into some of which are canonical URLs, which won’t show if anybody you know, it doesn’t show in a backlink analysis tool, like AHREFs or Majestic or something if you’re building links to the URLs that are canonicalization to this URL. So in case, you guys hadn’t seen this before if we click on right click view page source. You scroll down a little bit, right here, you’ll see the linkrel=canonical, and that’s the URL that I just put in my notepad file right there. Well, all of these are the different language or what they call, a href language tags. So these are all URLs for Yelp in the different countries. And what they are every one of those URLs are canonicalization to this URL, right, which is the primary US English, you know, yelp.com URL for that business. So that makes sense. So what you can do here is actually grab all of these URLs right here. Now you have to trim them obviously down to the URL and get rid of the HTML code. And that’s why, like I said, having a, you can do this in a spreadsheet, you can do you know, find and replace, to get rid of some of this stuff, all that kind of stuff. What I like to do guys, by the way, is just put in like a tab, right there and a tab right here. And then I do you know, I’ll do a Find and Replace and get rid of all of these all at one time. And then I’ll do that in this case, I do sterling-4. And then if I replace, I do sterling-4 with the tab and then replay up, let me just demonstrate it honestly, because if I don’t, some of you guys are going to know how to do it. So what I’m going to do is actually grab this right there. I’m going to go to find and replace or replace And I’m going to say replace al and what it should do. And in fact, as I said, I need to grab this actually need to grab that right there. Anyways, I’m not going to go through that. But you can trim that down to where do you end up with just the URLs, okay, that’s what you want to do. There are also tools out there that will do that kind of stuff, trim it down to just URLs. Anyways, once you do that, now you’ve got all these different URLs that you can build links to. So that when you’re buying a big link building package, or you’re, you’re if you’re doing your own, if you use link building tools, I can’t stand doing that shit. But if you do it you’re on your own. It’s better to have multiple targets than it is to just hit all on this one URL. You kind of want to spread the link juice out across different target URLs, but they all benefit the same URL, this singular URL up here. Does that make sense? So again, that’s a really good target there, use all those different canonicalization hreflang URLs.
Alright, so let’s keep moving. Next. If we actually go up here and take a look at the images here, guys, it says there are 52 photos. So if you click that little icon there that said, See 52 or 52 photos, each one of these if you look at the URL bar, guys, the address bar up here if I click on that, look at that, that’s a unique URL, right? If I move it what to do, it changes to another URL. So every one of these is additional link targets that you can use to push additional juice into this Yelp listing, right. So I wouldn’t recommend that you go through that’s funny, because that photo was one of the photos we put on the website that I did for them, like four years ago. So that’s an old photo. Anyways, uh, every one of these is another URL that you could build links to. So I wouldn’t recommend that you go manually copy all these. So let me give you a little shortcut is in the Chrome Store, go to chromestore.com or whatever, go do a Google search for Chrome Store. click through and then type in link grabber. And that’s this thing right here. You can see I’ve already got it installed on my in my Chrome browser. Okay, so from here, what we’re going to do is just close this out to where we’re on the photo index page, and all I’m going to do is click the link grabber. And if you scroll down here, right here, you’ll see starting with, it always says yelp.com slash biz underscore photos. So those are the photos right there on that index page. Those are all the URLs to all those photos. So all I gotta do is just copy these right here. And go play and paste these into my, as I said, it would be better if I had a spreadsheet, but I would just put them right there. See that, guys. That’s another whole set of URLs that you can build links to see that they’re all unique URLs, it’s all going to push power or juice link equity right back into this top-level URL right here. All right, and so again, same thing, you would just go to the next page right down here, and you click link grabber again, come down here where it starts to say biz underscore photos, you want to copy those down to here, copy them to clipboard and then go paste them into your link target file, whatever that may be, in this case, notepad file. See that?
So now again, once I had trimmed all this shit down, I’d end up with this URL, all these hreflang URLs, and then all of these image URLs. And now, there’s probably other URLs that you could also build links to. I mean, I know there is, for example, if you wanted to, you could actually scrape the review URLs directly to the reviews and that kind of stuff. So you can get as crazy as you want anything on this page that has its own URL, you could actually add to your link targets, and then just throw kitchen sink spam at it. All right. And that’s how you power up a Yelp listing. So as a brief little tutorial, I wanted to share with you guys I will give an update. I’ll try to set a calendar reminder to revisit this in about a month once I have the reports back from our link builder and all that kind of stuff and see what kind of results we’ve had.
Okay, anybody wants to comment on that? Or can we move into questions?
Adam: I think we’re good.
Bradley: Okay. Moving on.
Is There A Way To Delete Add Redo A Google My Business Listing?
Okay, so MISSMOVING got the first question. She said. I’m assuming it’s a female says, Hello. I’m having a problem with Google My Business listing two of them and want only the ones in New York City, I need to know what to do and will I be able to delete and redo these listings? Well, with it, that’s not really much information. I’m having problems with my GMB doesn’t really explain to us what kind of problems you’re having. So I can’t really give you any advice on it. If I don’t know what the problem is.
There could be any number of problems, right. So I mean, specifically, what are the problems? That’s something we would need to have more information on before I could really provide you with any valid advice. That said, would you be able to delete and redo those listings? Well, I suppose you could if you were able to re-verify or verify under, you know, new locations. The problem is if you’ve already got a verified listing, I mean, that’s one of the challenges, right is to get a verified Google My Business profile. It won’t even publish now until it’s verified. So if you have the ability to reverify new listings. If not, you can buy them from us. We do it at mgyb.co, our store, you can actually for a while we had to shut it down guys, but right now we’re able to do it again. So if you need GMB verified listings, you can get them from us while it’s still available, right? So that’s something you could do you know it again, without enough information, I can’t give you the proper advice, because in some cases, it’s wouldn’t be wise, in my opinion, to terminate, suspend or delete, I should say, remove a listing, when it could just need some work to get it to come back. Like for example, sometimes you get what’s called a pigeon filter. And that’s something that happens. And in fact, I’ve experienced this recently with some of ours, based upon the local least pro method, which was getting a lot of listings, kind of within, you know, they could be in close proximity to them to each other, and that can cause some pigeon filter issues. There are ways to get out of that, but initially, it can cause pigeon filter issues. And I think Marco calls them also soft suspensions. And there are ways to actually get that lifted or removed or to pull it out of that kind of sandbox state. But you know, again, it just depends on what the overall like what we think that the problem was before I would determine whether or not I would just abandon the listing altogether. Or if I would put the effort in to get it out of the sandbox essentially. So again, without enough information, it’s really hard to give you a piece of proper advice on that.
Is There A Link Shortener That You Recommend Besides Firebase?
Ken Robert says, besides Firebase, is there a link shortener that you would recommend using and who to stay away from? Um, there’s shit what does it Rebrandly, I think is one of them. There’s or snip.ly, I think there’s another one. There’s a lot of those that you can do a lot of really cool stuff with. Where you can add like header codes like pixels and stuff into links and that kind of stuff that you could use. You can actually, you have a subscription, a paid subscription, you can actually brand those domains to something I do guys, I just create my own link shortener like I’ve you know, I’ve done it with a couple of different domains. And I just added Pretty Link the plugin. And I use my own domain as a link shortener now Now, obviously, there’s not an inherent authority in that yet, but over time, it will build some. But you know, that’s what I’ve done. Marco, do you want to comment on that at all?
Marco: No, because I keep pushing Firebase.
Bradley: Yeah.
Marco: He says, besides Firebase to me, everything else is just I don’t know. Whatever.
Bradley: Okay, well, there you go. And there is a way to get good links out of Firebase guys. I just don’t know how to do it. Marco does but he won’t share it. So, unfortunately, you won’t hear that.
Is It Possible To Create A New Google Account And Build Drive Stacks And Point Everything To An Existing GMB And Client Website?
Ken says I have a client that has an established GMB but I’m not going to have access to the GMB or associated Google account. I already know what Marco would tell them. Anyway, is it possible to create a new Google account and build a driver a drive stack, Gsite, Youtube, @ID, etc. and point everything to the existing GMB and their website? Is it an issue doing it doing that from outside the Google account that’s not associated with the GMB? I mean, that’s your next best thing can In my opinion, I’ll let Marco comment on that. But, you know, it certainly, in my opinion, would be better if you could get access. But if you can’t, you can’t, then that would be this the next best thing Marco, what do you say?
Marco: I say that a client who won’t give me access to a GMB as a fire or former client? Yeah. I mean, I’m gonna I’m sorry, what? Why do you have to go to all of these extra steps. And if you do have to go extra steps, if they make you do all of this, I hope you’re charging enough to make it worth your time. Because you actually have to mirror whatever it is that they did on the GMB and that you have to try to push over from one hop instead of working in the golden frame right, so to speak, which is GMB, the GMB itself for the company and anything else associated with it just makes your job harder. Which, you know, I, I don’t understand that. And again, I won’t even deal with someone who says, Well, you can’t work on this GMB. Okay, then we just can’t work there.
Bradley: Yeah, I agree with that, if you have a client is making it hard for you to difficult to do your job, it actually puts you at a handicap right? A disadvantage. And so if that’s the case, you charge them a premium, you know, and I totally agree with that. And clear state that very clearly in your proposal, like, Look, if you give me access, I can charge you this much. But if I have to do everything, like the secret scroll route, right, like take the back door to get everything done, because you’re making it difficult for me to do my job, then I’m going to have to charge you premium because it’s more work more effort, more time, all that kind of stuff. So I agree with that. Totally. But yeah, I mean, lastly, as I said, you could, again, that’s still going to be a much slower route, and my opinion because it’s not the same entity. I mean, it’s not the same account, you can still push authority and all that, but it’s not the same.
Does Using A Tracking Phone Number To A Client’s GMB Listing Trigger Any Negative Reactions From Google?
Okay, Gordon’s up. Hey guys, thank you very much again for your hump days help. You’re welcome, as usual, is greatly appreciated. I presume that if you wanted to use a tracking phone number for client clients GMB listing, you could simply go back and edit the existing citations to replace the original number with the tracking number, but will doing that trigger any negative reactions from Google or make it more difficult to rank the listing in the three pack? Well, yes and no. It depends on how you do it because you can add additional phone numbers and GMB, he doesn’t have to just be one. So it depends on what you’re trying to track if all you’re trying to track is the phone numbers to the Google listing. Right and then you can add the tracking number as the primary number in the GMB and then move. Whatever the number digital number was to the secondary number in GMB and Google will know both numbers are there and associated with that GMB profile. So your existing citations, it will not cause an NAP issue because even though the published phone number in Google will be your tracking number and the citations will be the original phone number, Google knows because the original phone number is still part of the GMB. You haven’t listed inside the GMB but it just might not show as the published number. Google will know that it’s still part of the GMB itself right? It’s similar to service area businesses, right? Most business directories will not allow you to publish a listing without a street address. And we get that question a lot of people say well, now if service area businesses if Google does not allow you to publish your physical address your physical location in the service area businesses in the listing, you have to go clear that before you even add your service areas or else you can get a suspension in GMB. When people say, well, then can should I go publish citations or build citations with just city-state and zip as opposed to a street address, city, state, and zip? And no, because first of all, most directories aren’t going to allow you to have a listing unless you have a street address. But even if you do, I would recommend that you still have the street address showing in the directories because you want to make that association between that kind of push that same data, right, you want that data consistency. But what I’m saying is if so if you are building citations, your business directories most of them are going to require a street address but your GMB doesn’t show it doesn’t publish it. However, in order to verify the GMB you had to have had an address at some point, right? Because when you first set it up, it has to have an address or else it won’t allow you to even set it up. So Google understands and knows what physical location is associated with that business.
So when you build other citations out there, even though it’s an unpublished address, Google knows that that’s associated and pointing to that business. Right? That’s, that’s correct. So the same thing goes with the phone number, if you unpublished the original phone number, but you still leave it as part of the GMB because it’s still listed as a secondary phone number in the inside the dashboard, although it may not show in maps, then your citations are still going to be referencing that original number. And that shouldn’t be a problem. And I’ve done that, guys. That’s why I know that and if that’s all you’re trying to track is the calls to the GSB itself, then you can just add that tracking phone number as the primary phone number. Now if you want to track calls through all of the other places that the NAP is published, and yes, you’d have to go through and do a citation cleanup job, which is very tedious work, I would never recommend you do that on your own. Okay. So hopefully that makes sense. Now you might see up actually I’ve done it before not seen any movement at all. But typically if you do something sort of a change, you might see a little bit of dancing. But you know, as I said, I’ve done, I’ve changed. I’ve even changed business names, believe it or not in GMB or like upended like a city or and stuff like that to it in the past and not seen any movement. So, you know, again, I take that with a grain of salt, but you should if you’re as long as you’re keeping the original number, just as a secondary number, you shouldn’t have any problems.
Will Leaving An Old Site Online While Having A New Website More Helpful In Ranking A GMB Listing In 3-Pack?
Number two, if you create a new website that is more helpful in ranking the business, GMB listing, but leaves the old site online. Will that has any negative effect for ranking the three pack? Well, I would do a canonicalization. If you’re not going to 301 redirect the old to the new, then I would leave the new pot or the excuse me, the old still published online but I would set up canonical, which would be essentially it still would remain a published website Google says that a canonical URL won’t index they say typically will you know be removed from the index because your canonical your canonical points to where it should be packed. The credit to but that’s not it doesn’t always honor that like you’ll see a lot of the time stuff that does have a canonical still indexed. So that’s what I would do I would leave the site indexed or excuse me a live published with inset canonical URLs to your new site. You want to comment or add to that, Marco?
Adam: No.
Will A Brand New Domain Make It Harder To Rank A GMB Listing In 3-Pack?
Okay. Number three. Many thanks again, Gordon. Now, I don’t I mean, I don’t know because I don’t buy age domains to try to rank anymore. I stopped doing that years ago. So I haven’t tested that specifically with GMB stuff. But I can’t imagine that it would, I could be wrong. But typically, as I said, I’d rather go with a domain that I select the name of Like so that I can brand it after the business or the pseudo business, if it’s for lead gen, I want to create a brand. And if you have to buy a, you know an expired domain, because if you’re buying expired domain because it had some age and perhaps some backlinks built to it already, then you’re pretty much stuck using that particular name anyways, unless you just have a different company name altogether, but the URL or the domain doesn’t really jive or match with the brand name, which I don’t like that I’d rather have a brand a domain that matches the name of the company. That makes sense. So I don’t know I haven’t tested that specifically with GMB stuff. But I’d rather just use a new one that I was able to designate the name that I wanted select the name that I want it. Okay.
What Are The Benefits Of Cloudflare CDN Compared To Using Registrar?
Tasha is I bought your video lead gen system I’ve started going through it few questions I had were What’s the reason to set up cloud flare CDN benefits over using registrar also not sure if later in the course you go over how to approach local clients. You don’t have lead gen properties. But you offer other SEO types of services. Yeah, you obviously haven’t been through all the training. I always use Cloud player just for DNS because it allows me to do a lot of additional things that, you know, I just like cloud players a DNS third-party DNS service, you don’t have to use it. You can use your registrar DNS if you’d like. It’s entirely up to you. You know, DNS is just a tool, right? It’s just something that you would use, you can use Cloudflare if you want. Use your domain registrar, if you want to use another DNS service you want it really doesn’t matter. So that’s insignificant. Do whatever makes you happy.
Does Video Lead Gen System Teach You How To Approach Local Clients?
Do I go through how you approach other local clients? Yes, that’s like module two. There’s the first module where I talk about specifically using targeting service providers for monetizing lead gen assets. But then module two I talked about how to use the same methods to approach clients. I talked about approaching clients to sell them GMB marketing services, but you can apply it. And again, this is in the training, you can apply that same method to, for whatever services you provide, whether it’s Facebook ads or video marketing or whatever services you provide, you just modify the messaging to whatever it is that you provide. That’s it, it’s the, it’s the method that I wanted to teach, right? That the processes or the services that I provide may be different than yours, and that’s perfectly fine. So you just have to apply the method or modify the method to fit your specific products and services, that’s all okay. But it’s an effective method to and stick Go. Go all the way through the training, make sure that you implement some of the advanced strategies because that’s really how you get the best results. It’s through the follow-up guys. Remember, video lead gen system was all about getting a conversation started. Once the conversation gets started or contact has been made, and they engage or interact with your, your emails, then that’s it’s all in the follow-up. Like that’s how you get you convert them it’s all in the follow up and you can do that through manually reaching out to them when you receive notification that they’ve engaged with your content through you can call them you can send them immediate follow up emails when you get notified that they’ve engaged don’t just stop with one by the way, you know, send them a call or a email immediately following their you know, notification that they’ve engaged but if they don’t reply don’t give up send it you know, hit them two or three days later again with another message Hey, just wanted to follow up. Find out if you had a chance to see my video blah blah, blah, and send them a call send them I went through this I even talked about this on a hump day hangout I think last week or the week before where you can even do things like setting up voice, voicemail drop brainless voicemail, so and you can automate these guys to where when they engage with your emails, it can automatically send them based upon whatever rules you set to trigger it, you can send them a ring lyst voicemail, so a voicemail will get inserted into their phone without ever ringing. Hey, this is Bradley, I just wanted to follow up to find out if you had a chance to watch the video and take a look at what I offer, you know that kind of stuff. Right? Then you can send direct mail like and you can automate this stuff, guys, I talked about this on free Hump Day hangouts like a week or two ago. So you can go back and watch the replay from a week or two ago and you’ll see exactly what I’m talking about. And I added that by the way to the training. So it’s in the advanced module, the advanced strategy module. But you can trigger an automatic direct mail postcard to go out or a letter that you know what I’m saying. So these are all things that you set up guys and it’s all about the follow-up. Don’t think that you’re going to go out, create a landing page, put a video on it, send out a few video emails and your all your client needs are going to be met. Like that’s not how this works. It requires work and follow up, but it’s a unique way to get their attention.
Once you’ve got their attention, then it’s all about following up until they’re ready to contact you back. You’ve really got to earn build trust, build rapport. And that’s how you do it. Because remember, guys, businesses are getting absolutely hammered relentlessly with solicitations from advertising and marketing companies 24 hours a day, seven days a week. So don’t think that just having a video email is going to be your like you’re done. You’re you’ve out, you know, outworked, all of the other solicitors out there. That’s not the case you have to stay be unique in your approach. And in follow up in a unique way, right, which is why I talked about doing voiceless ring or ring this voicemail, excuse me, and doing direct mail and sending follow-ups when you know that they’ve opened or engaged with one of your emails. Like those are the kind of things that will set you apart from your competitors from the other solicitors out there. Ok. So again, all in the follow-up. Adam knows that
Scott’s up. We’re almost out of time and we’re almost out of questions. You guys have been short on questions lately, but it’s all right. We can wrap up early. Scott says I missed her on Facebook training. Will there be more on Facebook or will it be included in the mastermind? It’s in the mastermind, Scott. Looking forward to more GMB training. Yeah, it’s in the mastermind. We did it in the mastermind. There will be some additional training in there. Probably after we do the next GMB launch or you know, the with the new version, the new methods, we’re going to be doing some probably some training on ads because I’ve been doing a lot of Google Ad stuff. That’s why Hernan came in and did some training on Facebook ads on how to use that stuff. Okay.
Okay, Scott says shout out for the MGYB services order the small links package and the results are excellent. 3500 links from nice web two. or excuse me web two articles. Yeah, they’re great guys. Like I’m telling you that link service has been customized and design and tested thoroughly for years, specifically to power up our tier one assets. I mean, like Daddea has a custom built a beautiful, beautiful link building packages that work incredibly well for powering up syndication networks, drive stacks, citations. You know, press releases, @ID pages, all of these things that we teach as tier one assets. We do all the nasty SEO stuff to the tier one assets never direct to the money sites. And the SEO packages or the link building packages, excuse me, that Daddea has built have been custom built specifically for our methods and they work incredibly well. So like hands down, it should be like I was making a joke about this earlier but do you want fries with that? Right like when you go through a drive-thru you want fries with that? Well, do you want links with that? Like it should be that’s what we should ask. syndication networks he wants to do you want links with that, you know, drive stack, you want to link to that. Because it works really, really well.
Marco: I got disconnected for a second Sorry, guys. But I’d like to give a shout out to the MGYB link building services to Daddea is awesome. And the way that he did it is everything is niche-related relevant so that when you order a package for what whether you’re local or e-commerce or whatever it is, he has a relevant network for it. It’s just millions and millions of profiles that he has built up. And you have to remember how long was he with you before Semantic Mastery, Bradley?
Bradley: Oh, shit, probably. Well, he was with me for full time for at least a year, a year and a half but for probably two years because he worked for me for about six months. And then I hired him full time. And then we launched Semantic Mastery and he ended up going out on his own and now he’s a contractor for us, but he runs his own entire company’s own agency essentially.
Marco: Right. So he’s been link building for about seven years. Yeah, and that’s all he does. That’s his business. That’s it. That’s what he has his employer is doing that this is where he concentrates most he does other stuff. Guys, don’t get me wrong, but I mean, his main focus is this link building service that he’s provided. And I can remember three or four years ago when we started talking about the link relevant packages, right to be niche relevant packages and how we needed to build all of these networks. That had to be, you know, focused on on the different niches and to give people the option to be able to get links that were relevant, because we had already seen the beginnings of what I call A-R-T, right activity, relevance, trust, and authority. And we saw how links from relevant sources were much more powerful than just orphaned links that really didn’t mean anything, especially when the ranking score algorithm and the distance graph came into effect. So shout out to Dahlia, and everything that he’s doing because it’s working like gangbusters right now. It’s ridiculous what he’s done.
Bradley: Yeah. It’s um, it’s almost like the easy button because it really does it powers everything up. It’s just crazy. And I like it because all I gotta do is submit the URLs and a list of keywords and then he does all the rest. That’s it. I mean, it’s that easy. So, all right,
What Are Some Ways To Increase Proximity Radius For Keywords Besides Geotagged Images?
Leon says, excuse me, and we got to wrap it up in a couple of minutes guys. Besides geotagged images, what are some ways to increase your proximity radius for keywords well content besides the geotagged images? It’s marketing and using you know content marketing and using the terms that you want and the locations as you know, the names of the cities and the locations that you want to rank in as well will generate leads from right so I mean, for example, guys, I’ve talked about this in the past, but the near me keywords if you’re doing again, you know, almost everything I do is for contractors. But if I go into GMB sites I see all the time like 40-50% of the search queries and GMB Insights that have brought exposure to that maps listing has have come from near me or variations of the near me type of key search query.
So near me close by in my area close to me, you know, those type of search queries they pop up all the time now. And that’s because Google suggests them, right. And so for mobile devices, especially people taught tap it because it’s suggested and it’s usually one of the top suggested search queries in suggesting. So people tap them and so it’s naturally is providing a lot of traffic now a lot of exposure. So how can you utilize the near me keywords as well as locations, right? Because if you want to influence and so I’ve always done really simply, and I’ve taught this and some of the courses but like, you put as a GMB post, for example, and you can do this in blog posts to guys and press releases and things like that you can target the near me search queries and how do you do it in a way that it reads? Well, well, you could say like for a GMB posts I like to use the first line of the post saying Did you just search for and then you put in quotes you know plumber near me or emergency plumber near me and then you put an end quote right and then you put the city name in whatever city so we are doing an example earlier for plumber Fairfax. So did you just search for a plumber near me and Fairfax? Right question mark so now that reads well and now you’ve got your keyword in the near me keyword which is generating a shit ton of traffic anyways and you’ve got the city that you want to promote that you want to get better results from more leads from rank better whatever you’ve got the city name in there upended essentially there are direct you know in close proximity to the near me keyword search query. So my point is that’s how you do it guys. And you can also make sure that you’re not only geotagging images, but you’re using those types of keywords and like the alt text, you can add those keywords in the metadata of the images as well. Does that make sense? So just, you know, geotagged images, especially images that from those areas like taken from phones and or devices that have GPS enabled, taking photos that are that have, you know, buildings and things like remember guys, Google has Street View, and Google Earth and all that kind of stuff. So you can get images that Google will recognize within that, that are from that area to use those and then use those types of keyword search queries. And that’s one of the things like Google gives you the keys to the kingdom. I always thought it was funny that if you go to insights, and you right click or, you know, highlight, excuse me, drag, you know, drag and highlight all of the keywords and insights and just paste them into an Excel file or Google Sheets. Then in the one column, you’re going to have all the search queries that have brought exposure to the maps listing. And if you start targeting those in GMB posts, you get more exposure for those keywords. I always thought that was funny because it’s like Google is telling you hey, here are the keywords that are bringing you exposure.
Maps, if you target these, we’re going to give you more exposure. And always thought that was funny, but it’s true. And so you can and again, you can manipulate those by a pending different location modifier is to those keywords, especially near me keywords and it works really well. Okay.
All right. Um, let’s see, I presume it’s useful to put all the Yelp URLs in the Google stack, right? I don’t know, Marco might be able to answer that. I would think that would be a little bit too many. That’s a lot of damn URLs. But that’s up to Marco. Can you comment on that? Have you seen our spreadsheet? We put anything and everything in it. There you go. He goes in there to syndication Academy, anything and everything that you can get in there you go, the link building becomes a whole lot easier. There you go. Because you can put it, Yeah, and that makes sense. You can put all these into a spreadsheet and hit the spreadsheet, like with the kitchen sink, you know, and you’re going to power all those up through an iframe through a drive a Google Drive File. So.
okay, Stevens. I was at Semantic Mastery member for many months but then had to quit long story I’m thinking of coming back and if I come back and get and get the new video email sales course you are offering as well or do I have to buy that separately? No, it’s part of mastermind, Stephen. If you have any questions about that specifically, just reach out to support at Semantic Mastery calm, and video lead gen system is one of the courses that is is available to you as a mastermind member without an additional charge. We do have slightly different processes to how and when products or other courses are released. But that’s just to help you to get you know, to stay focused instead of dumping like 18 products on you all at once that overwhelms people we’ve learned that actually turns people off. So we do have kind of a slightly different process. But if that’s something specifically that interests you that you want to get as part of joining mastermind, again, just contact support, we’ll work it out with you. Okay, we just did that for a new member. We have a new member Anna, who just joined a couple of days ago, welcome and by the way, and she requested the same thing and we were able to give it to her
Alright, last question. We’re done. g by the way, I’m calling Eugene from now on. He’s a new mastermind member. He just joined last Wednesday right after Hump Day Hangouts. So welcome. Or maybe it was too into anyways, it was recently I think it was last Wednesday. And since I don’t know how to pronounce your name, and I’m probably butchering it, I’m just going to call you g from now on. So,
welcome to the mastermind. Again, g says whoops, Yelp co.uk can be iframe and the link from it is do follow to the money site. So I presume it’s also a good candidate for Google to the Google site, ad ID and so on. You’re absolutely right.
Absolutely. Right.
So and guys think about that. That’s the other thing, just really quickly, let’s just grab that Yelp URL, and I’ll show you can embed these right. So for example, see how it says in bed Well, you can share the review and that gives you the review URL. But we talked about iframe is all the time. And this is what the embed preview looks like. Right? So you can actually grab that embed URL or that embed code and put that in a, you know, g side and an ID page wherever you want. And that’s a, an iframe that comes back here to the Yelp page, right? And so you can use that and it looks nice, right? It looks like this. And you can actually embed those into stuff. And then like I said, hammer that and if it says, read more on Yelp, what’s it What is that? That’s a link that comes back to this Yelp listing, right. So those are again, we talked about iframe stacking, and RYS Academy and in the mastermind and that kind of stuff. That’s all the things that you can do. So that was a good observation on your part, G.
Alright, guys, five o'clock. We’re wrapping it up. Thanks, everybody, for sticking around. We’ll see you guys next week. No mastermind this week. So Bye, everybody.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 235 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 235
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Click on the video above to watch Episode 235 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Adam: Alright, we are live! Welcome everybody to Hump Day hangouts Episode 235. Today is the eighth of May 2019. And just want to say first of all, thank you for watching. Whether you’re watching us live at https://www.semanticmastery.com/hdquestions, or if you’re checking out the replay on YouTube or wherever the heck you are. Just want to say you know, a lot of times we get asked where to start with Semantic Mastery. This is the place to do it. You can ask questions, again at https://www.semanticmastery.com/hdquestions. But secondly, you should grab the Battle Plan and you can find out more about that https://battleplan.semanticmastery.com. If you’re ready to take things up several notches and you want to either start or grow your local digital marketing agency, you should join this Semantic Mastery Mastermind You can find out more about that at https://mastermind.semanticmastery.com. So with that little bit out of the way, we got almost a full group here. We got four out of the five of us. So we’re going to go through and say a little hello. And I’m going to start with Hernan because he looks like he’s eaten. What’s up, man?
Hernan: Hey, dude, it’s good to see you for change, you know? We’re not running in the woods and whatnot and it’s good to see you back and have the Hangout so everybody. I’m just messing with you. I like you.
Adam: I like your shirt. You got your Semantic Mastery shirt on
Hernan: I got the Oh gee, you’re on Yeah. So it’s good to be here man and a lot of good stuff coming up. I’m really excited to be here some good stuff.
Adam: Well, you did. Speaking of good stuff, you did some training for the Mastermind not too long ago, right?
Facebook Training With Hernan
Hernan: Correct. Yeah, we did actually we went deep into lead ads, how to target for Facebook, you know, my kind of my material and my stuff is Facebook. So and I’ve been doing Facebook for a while and I show the guys mostly you know how to target specific areas on local, and specifically, we went into how to target those services that are hard to target on Facebook, like for instance, injury attorney or emergency plumber or tree Service. Like, how do you target them? And how do you target those people? Right. And then we went into that it was pretty cool. And then got a couple questions on our Facebook group that we have to it was cool. And I would you know, if there’s a demand for it, we will definitely, you know, expand the content that’s on there. And we can even do like a step by step thing on Facebook ads. And yeah, now it was pretty cool. Pretty cool.
Bradley: If I made briefly because I’ve had an aversion to Facebook for years. I’ve never had any desire to do it Facebook ads, but I’m actually in the process of setting up my first ads account what I’ve tested it in the past, but like I got tired of it immediately. So I never really followed through. But after her non-straining, I said okay, it’s time I’m, you know, dabble a bit in. So, believe it or not, it was good. I mean, her, not his training was enough to finally convinced me to use it. Because it looks like being able to use Facebook ads for local leads is gotten a lot better than it used to be. And so there’s really no reason why I shouldn’t also know how to do that. So, honestly, thanks. Thanks, Hernan and I will certainly be leaning on you for some advice as I get the campaign further developed.
Hernan: For sure. Yeah. 100% and you know, to mention that and I’ll finish with this, Facebook just launched a new campaign objective which is called store visits. So whenever you have a client that has a store like I don’t know a dentist or not, not people that will go out and serve other people you know, in the clients place but rather the clients that are customers go to their locations, Facebook is setting that up so that they will know when somebody goes into stores just by GPS if they have you know if they have like 4G or whatever, like they have their GPS open on their phone, they will know so you can entice store visit and store visits on Facebook, which is pretty cool. So I’m still testing that new that but there’s a lot of stuff going on for locals which is pretty cool.
Bradley: Very cool.
Adam: Awesome. Alright, moving down the line. Marco. How are you doing?
Marco: I’m gonna crack open my beer
Bradley: starting early huh?
Marco: A toast for OGs everywhere man, I’m almost 16 years online. So I know I was a bit late, right 2003, 2004 because the web had already been on for quite a while but I mean back then, it was the wild wild west and you really had to be on your toes to get but I mean there’s so much money to be made back then. And you know how they say in fashion, everything that was old is new again. Because it’ll kind of filters back. That’s what I’m seeing right now. I keep telling people like it’s the way it was back then. How it was to make money. You just got more links to them. The other guy didn’t you outrank them and you just piled a ton of keywords in the anchor text. And so you got really good rankings. And if you did a little bit more manipulation, then it was more money. That’s the way it is right now. Google has tried to obfuscate the playing field. They’ve tried to trick people into thinking that it’s something that you need a Ph.D. for. Their coders might need master’s degrees and PhDs but we don’t. Because we simplify, we filter it down. That’s what we do in our Mastermind. That’s what we do. And in our paid groups, we filter it right. It’s like pouring a cup of coffee, you go through a lot of steps to end up with a good cup of coffee, but the process for making the cause it’s really simple, hot water through the grounds and you get the just great cup of coffee, but that’s the way it is now you filter out all the bullshit. And you get this great big pile of money, guys. It’s never been easier. Well, let’s say I don’t know how I’m gonna stick to that it has never been easier to make money online than it is right now and so from beautiful Costa Rica to the rest of you guys, keep working on that POFU path man. It’s POFU for bus cuz all you get in the middle is a big fat What? I’ll leave it at that.
Adam: That’s awesome. Yeah, I was doing my sneaky finger back here but yeah, yeah, good setup better, Bradley. How are you doing man?
Bradley: Good. I’m happy to be here. I have another Facebook thing to mention is I was trying to set a new page up in Google our business Google See I always just revert to Google but Facebook Business Manager so that I could run ads to it. Well, I had a business manager account, but apparently, it was disabled for running ads because it stayed inactive for a long time and I didn’t know that until after I’d had a new page to it. And I tried to once I realized that I couldn’t run ads to it, I said, Okay, well, let me delete this page from the business manager. Well, apparently, the business manager ends up owning the page. So when you delete the page from business manager, you like delete your admin access to the page. And I didn’t know that. So again, I’m not much of a Facebook user. And I was the only admin of the page but it removed me. And so then it was like an orphan page, there were no admins at all, no managers. And so I contacted Facebook support and said, help, you know, I need access to my page and they made me print out like or type out a what they call it a declaration of like, and it had like, all these different steps of who I was, I had to provide photo ID, who I was, what my relationship was to the page and to the business to the other admins of the page, which there were none. I had to put this declaration under penalty of perjury that I was who I said I was and then go get this thing notarized in order to get access to my page again. So moral The story is, if you don’t know what you’re doing, get help first. And don’t ever delete yourself as an admin from a page if you’re the only admin because they’ll make you jump through hoops. But long story short, I did get access back to it again, it was just it was a nightmare. But it was pretty important because it was crazy because I went ahead and added another created another page because I was like, screw it. I’m not going through all that I’ll create another page. But I couldn’t use the same slug or page name, you know, the page URL, the username, I guess. And also like, for whatever reason, that page that was orphaned and now was ranking for like the company name and like the other one wasn’t. So I just went through all the hoops that they’ve jumped through but now I think I’m ready to start advertising but that’s why I said Hernan I’m going to lean on you buddy. Because I have a feeling I’ll screw something else up if I don’t.
Hernan: Got you. Don’t just don’t break anything.
Bradley: Don’t touch, don’t touch.
Adam: Well, we got a couple more things we want to cover. Before we get into the questions. First of all, we’ve been adding more and more done for you services at mgyb.co. If you haven’t been over there, head over just again is mgyb.co for your premium done for you, SEO Services not going to run through the laundry list. There’s a lot of really great services you got syndication networks, RYS stacks, all sorts of stuff. Go over there and check it out. And if you’re checking this out on YouTube or even if you’re not, head over to YouTube, check out Semantic Mastery subscribe to the channel. If you come across clips you like or they’ll be helpful share them with people. We’re definitely trying to grow the channel and help people out to we get a lot of feedback that that’s a really helpful place for people to go and, you know, get answers basically their questions. And then last but certainly not least, want to tell everyone about a special opportunity coming up soon. We’re going to have early an early access opportunity to some advanced training to the successor to Local GMB Pro so I don’t know Bradley are you guys if you want to talk a little bit about that. I know we’re still kind of in the secret phase of this, but I wanted to let people know that that’s coming up so they can start to plan to be involved in that.
Bradley: I’ll go first. Yeah, so we’re going to do kind of like an update or the successor version 2.0, whatever the bigger, badder, better version of Local GMB Pro, where it’s going to incorporate more than just GMB assets, which is what we did originally because it was rather new at the time. And we were able to get significant results with just staying within the Google ecosystem. However, the reality is, most clients obviously are going to have self-hosted web sites and they’re going to have a presence across multiple other digital properties. Facebook, you know, citations like Yelp, for example, which by the way, I’m going to do a little bit of Yelp training today guys, briefly before we get into questions too, but most clients, okay, if you’re just building lead gen ss, it was perfectly fine to stay within the GMB ecosystem or the Google ecosystem. Excuse me.
But when it comes to doing like client work, typically or for running like a real business, for the most part, you’re going to end up having a self-hosted website, you’re going to have multiple social media properties syndication networks basically have, you know, just a presence on a lot of other properties. And we want to be able to incorporate all of that into the new training, which is going to show how to use Google and Google My Business to help get better results for everything, your digital presence across the board. And so that’s really what we’re going to be doing. Robin, Marco, you know, Marco always puts mad scientists cap on and goes deep into the lab and starts trying to break shit. And then that’s where we develop products most of the time. So he and Rob are going back into the lab, essentially, and they’re in there now like starting to figure out other stuff plus a lot of stuff that we’ve learned over the last many months especially with scaling the GMB stuff that we’re going to incorporate into the new training. And we’re going to do it in a slightly different model this way, and that’s what Adam was alluding to. We have an opportunity for people to come in kind of an early bird special, where we’re going to do live training and live updates via webinar over the course of several weeks. And we’ve got a couple of case studies going on as well, that will be a not just us too, we’ve also got some of our members like our Mastermind members, essentially, that are doing case studies.
So there will be some diversity, as it won’t just be us teaching shit, there will be case studies from some of our members that are applying what they’re learning. So it’ll be slightly different. It’s going to be kind of a new format, how we produce that training. At the end of it, it’s obviously going to be all packaged up and sold as a product. But if anybody wants to come kind of real-time, follow along through the process as we’re developing the product and recording the training and that kind of stuff and through the webinars and get access to directly to us for QA and those kinds of things. That would be the best time would be to come in on the early bird side of it like through the presale offer that we’re going to give we’re going to make available here shortly. Marco, do you want to comment on it?
Marco: Nah, we’re just gonna try to break it.
Bradley: enough said.
Adam: Alright guys, anything else? Are we ready to get into it?
Bradley: I think we can get into it.
Adam: All right, let’s do it.
Yelp Ranking & Link Building Technique
Bradley: All right, we don’t have a lot of questions just yet. So there’s something I want to cover briefly because I just actually had a client reach out to me, who does. He does a lot of Facebook stuff or excuse me, not Facebook, Yelp stuff. He’s a contractor and he was doing a lot of Yelp advertising. And then Yelp went on kind of a rampage recently, guys within the last six months or so. And they’ve done this before, but it got really bad about six months ago, eight months ago, somewhere around that time frame where they started to hide reviews. And they filter them out. And I’ve read multiple articles online about like they’ve actually come out and stated that two businesses that have too many five star reviews look unnatural whether they were natural reviews or not, it looks unnatural. So they started hiding them or filtering them. And so my, my client was pissed because he was spending, I think $1,000 a month or like $1200 dollars a month or something on advertising through Yelp, I wasn’t managing that for him. I do the SEO for him. But ever since they started filtering reviews, like he, you know, some of his traffic has actually died down even though he’s a paid advertiser with Yelp. And so I know Yelp says that they don’t promote any organic part of Yelp, advertisers over non-advertisers. But it’s just like Google guys, you know, you Google says you can’t use paid ad traffic to get SEO results. And that’s bullshit. We’ve proven that over and over and over again. So Yelp does the same thing. If you’re an advertiser, you get promoted more both as an advertiser as well as organic results. And if you stop advertising, they’ll start to demote you essentially. And we’ve seen that time and again.
And so anyway, he reached out to me the other day to say that, you know, Yelp’s been pissing him off. He’s still an advertiser. He doesn’t advertise as much. He’s actually spending a part of that now with me and Google ads, we’re doing some display ad stuff and some YouTube stuff. But and I think part of the reason that Yelp has started to pull back on his exposure is that he has reduced his overall ad spend. And so he was asking me about, you know, is there anything that we can do SEO wise that can help him with Yelp. And so I did develop, I’ve tested this in the past. Now, I’m going to share with you this method I’ve shared it in the past on Hump Day Hangouts as well. But I think it’s valid. And I do want to express like one disclaimer, a caveat to this is that yelps algorithm is there’s a ton of different ranking factors inside of Yelp, similarly to Google, but they’re not the same as Google and they’re changing. Rather, they evolved, they change rather frequently, Yelp does, what they do in order to determine where the organic listings are going to rank now if you guys have ever been and I’m going to grab the screen and we’re going to go to a quick demo. But if you go to a Yelp index page, for example, you’ll see that there’s a bunch of advertisers now at the top before you even get to the organic section. But what I want to point out as a way to do traditional SEO stuff, which is Yelp guys, you can absolutely hammer it with links. And that’s one of the ways that you can actually get an individual Yelp page listing page to rank above an index page in Google search. Now in the past that by doing that by pushing a bunch of link equity link juice, essentially throwing a whole lot of links at a Yelp page, you could get a Yelp page to outrank an index page, a Yelp index page in Google search, which ultimately had an effect on the ranking within organic Yelp too, right. So within Yelp itself, however, I don’t know that that’s still the case.
So I’m about to test it but you guys know we have MGYB we’ve got our link builder in there. Our master link builder daddy at his services are now available in our store at MGYB.co Well if you go check out link building, you’ll see it. And the top-level package for link building for just two tiers of links, we didn’t add a third tier. But it’s I think it’s 20,000 tier one web to auto links, and 150,000, tier two GSA links, it comes out to be 360 bucks, so, but it’s super, super powerful. And if you know what to aim it at, you can get results with that. And so I actually just yesterday placed an order to target my client’s Yelp page with that two-tier link building package. Again, 20,000 tier one web to auto links and 150,000 tier two GSA links, and I’m going to show you exactly the URLs that I targeted for the Yellow Page to show you guys how you can really just push a shit ton of power into there. Now in the coming weeks, it’s going to take roughly a month for that link building package to be completed as well as the indexing and all of that so and you know, I’m going to set a calendar reminder to bring this up again in a month. Once I have some results. I’m obviously going to blow out my I’m tracking the Yelp rankings right now with this. So I can see that type of movement I can get out of it.
I’m tracking the Yelp rankings in Google, I haven’t figured out how to trap track the Yelp rankings in Yelp yet, other than just manually for some of the cities that we’re targeting, which is you know, we’re targeting specific keyword plus about five different cities. So I might just do that manually, but in a month, I’m going to send you guys or I’d like to on a hump day hangout provide an update to show you guys what kind of results we got with pushing Yelp and Google as well as what it did what kind of effect it had on the Yelp listing in Yelp itself. So let me go ahead and grab the screen and show you guys exactly what I was talking about. Because there’s a lot of URLs inside it out guys that you can you can hammer with links and since it’s Yelp, it’s like Amazon or Google you can throw kitchen sink spam at it. And so it’s a perfect buffer site to use to just push a shit ton of links into so let’s just do something like I don’t know we’ll say plumber Fairfax, VA.
If you guys have noticed this, let me zoom in on this a little bit for local. Guess what the back again, really big for local keywords guys like especially for contractors. If you take a look, you’ll see it’s citation sites, business directory sites are back again, like, there’s it seems like this happens every it goes in cycles. Google will show business directory sites for local searches, especially for contractors. I don’t know because I stick mainly with contractors, guys. So I don’t know about other industries. But it looks like for contractors stuff that, you know, goes in cycles, it seems like there are periods of time where Google will push the directories down and allow websites like individual websites to rank, but then it comes back where the directories come back again, and then it’s the directory index pages, which I always thought was funny because think about this when you go to Google and you do a search for a keyword phrase like plumber Fairfax for example. If you click on one of these, all that does is go to another index page. Remember, this is just an index page, right? This is a Google index page. And this is what Google is saying as the top 10 results for this particular keyword search, this search query, and it’s just showing an index of the top 10 index results, right. But then if you click through, and by the way, that’s number one, right Yelp. But if you click through what is Yelp, and Yelp is nothing but another set of indexed results. So it really to me, I think it’s shitty that Google does that I think Google should be promoting individual websites or even individual pages on the business directories, not another index page. Does that make sense? Because to me, it’s like, why would you go from one index to another index? It doesn’t make any sense but again, it goes in cycles. It seems like that’s what happens.
But if you take a look like Yelp has their Angie’s List, Home Advisor looks like this is another index type page, bestpickreports.com. So you can see there are obviously there are some individual businesses ranked here. But there are multiple indexed index pages essentially from other business directories. So that what I’m going to show you though, is how in the past and again, it’s been a while since I’ve done this, so I’m anxious to see if I can still achieve the same kind of results that I was able to in the past. But that’s how do you get an individual Yelp listing to push above the index listing, right. And then ultimately, hopefully, we’ll be able to not only push it in Google, but also get an individual Yelp listing to push above or at the top of the organic section in the Yelp listings, which by the way, look at this, if you take a look guys, this is the sponsored results. I’ll zoom in a little bit. This is the sponsored results section. So these are advertisers, people paying in Yelp just like Google does. The sponsored results are always at the top but take a look at how many there are. There’s 1,2,3,4,5,6,7,8,9,10 looks like there are 10 sponsored results before it even gets to the organic results. So it makes sense.
So again, it just to me, it’s, I don’t think it’s right that they do this, but it is what it is. And there’s a lot of traffic to be had on Yelp. By the way, if you’re, if you’re if you’ve never been listed on Yelp before, the moment that you get listed on Yelp, you will start to get hammered relentlessly with sales calls from Yelp, trying to sell your advertising and no matter how many times you tell them no, they will continue to call and they’ll call two and three times a week. And it’s absolutely insane. I think it ought to be illegal, illegal. You know, with all the lead gen assets I run. It’s crazy how many calls my call center fields from Yelp reps, and they always say the same stupid thing every time they say oh, well, we’re the new Yelp representative for your territory or your area. And we’re just calling because we’re offering some new advertising packages and blah blah, it’s always the same pitch, but it’s all bullshit. It’s no matter how many times you tell them, take us off your call this leave us alone. If you’ve got a listing on Yelp, they will call you to death, especially if you’ve claimed it just so you’re aware of that.
Alright, so anyways, let’s just pick one of these for a second. Actually, this guy right here used to be an SEO client of mine about four years ago, Cardinal plumbing. Anyways, let’s just scroll down. Let’s use that one. Okay. Again, used to be an SEO client of mine. If we go in here, it looks like they’ve got 52 photos. This is what I want to show you about how to push power into the Yelp listing for Google sake. But also, like I said, it used to have a significant influence on Yelp, too. But I don’t know that that’s the case anymore. That’s kind of why I want to test it. So first of all, I would grab this URL right here and open up a notepad file standby. And I should probably open an Excel file, but that’s okay. I’ll just use notepad because it’ll be easier. Let me change the control plus
Alright, we’re just going to use Notepad, you can clean it up, obviously, if you’re using a spreadsheet, but that’s going to be the primary URL, right. But there’s a ton of other URLs on this page that I want to show you that you can also push link juice into some of which are canonical URLs, which won’t show if anybody you know, it doesn’t show in a backlink analysis tool, like AHREFs or Majestic or something if you’re building links to the URLs that are canonicalization to this URL. So in case, you guys hadn’t seen this before if we click on right click view page source. You scroll down a little bit, right here, you’ll see the linkrel=canonical, and that’s the URL that I just put in my notepad file right there. Well, all of these are the different language or what they call, a href language tags. So these are all URLs for Yelp in the different countries. And what they are every one of those URLs are canonicalization to this URL, right, which is the primary US English, you know, yelp.com URL for that business. So that makes sense. So what you can do here is actually grab all of these URLs right here. Now you have to trim them obviously down to the URL and get rid of the HTML code. And that’s why, like I said, having a, you can do this in a spreadsheet, you can do you know, find and replace, to get rid of some of this stuff, all that kind of stuff. What I like to do guys, by the way, is just put in like a tab, right there and a tab right here. And then I do you know, I’ll do a Find and Replace and get rid of all of these all at one time. And then I’ll do that in this case, I do sterling-4. And then if I replace, I do sterling-4 with the tab and then replay up, let me just demonstrate it honestly, because if I don’t, some of you guys are going to know how to do it. So what I’m going to do is actually grab this right there. I’m going to go to find and replace or replace And I’m going to say replace al and what it should do. And in fact, as I said, I need to grab this actually need to grab that right there. Anyways, I’m not going to go through that. But you can trim that down to where do you end up with just the URLs, okay, that’s what you want to do. There are also tools out there that will do that kind of stuff, trim it down to just URLs. Anyways, once you do that, now you’ve got all these different URLs that you can build links to. So that when you’re buying a big link building package, or you’re, you’re if you’re doing your own, if you use link building tools, I can’t stand doing that shit. But if you do it you’re on your own. It’s better to have multiple targets than it is to just hit all on this one URL. You kind of want to spread the link juice out across different target URLs, but they all benefit the same URL, this singular URL up here. Does that make sense? So again, that’s a really good target there, use all those different canonicalization hreflang URLs.
Alright, so let’s keep moving. Next. If we actually go up here and take a look at the images here, guys, it says there are 52 photos. So if you click that little icon there that said, See 52 or 52 photos, each one of these if you look at the URL bar, guys, the address bar up here if I click on that, look at that, that’s a unique URL, right? If I move it what to do, it changes to another URL. So every one of these is additional link targets that you can use to push additional juice into this Yelp listing, right. So I wouldn’t recommend that you go through that’s funny, because that photo was one of the photos we put on the website that I did for them, like four years ago. So that’s an old photo. Anyways, uh, every one of these is another URL that you could build links to. So I wouldn’t recommend that you go manually copy all these. So let me give you a little shortcut is in the Chrome Store, go to chromestore.com or whatever, go do a Google search for Chrome Store. click through and then type in link grabber. And that’s this thing right here. You can see I’ve already got it installed on my in my Chrome browser. Okay, so from here, what we’re going to do is just close this out to where we’re on the photo index page, and all I’m going to do is click the link grabber. And if you scroll down here, right here, you’ll see starting with, it always says yelp.com slash biz underscore photos. So those are the photos right there on that index page. Those are all the URLs to all those photos. So all I gotta do is just copy these right here. And go play and paste these into my, as I said, it would be better if I had a spreadsheet, but I would just put them right there. See that, guys. That’s another whole set of URLs that you can build links to see that they’re all unique URLs, it’s all going to push power or juice link equity right back into this top-level URL right here. All right, and so again, same thing, you would just go to the next page right down here, and you click link grabber again, come down here where it starts to say biz underscore photos, you want to copy those down to here, copy them to clipboard and then go paste them into your link target file, whatever that may be, in this case, notepad file. See that?
So now again, once I had trimmed all this shit down, I’d end up with this URL, all these hreflang URLs, and then all of these image URLs. And now, there’s probably other URLs that you could also build links to. I mean, I know there is, for example, if you wanted to, you could actually scrape the review URLs directly to the reviews and that kind of stuff. So you can get as crazy as you want anything on this page that has its own URL, you could actually add to your link targets, and then just throw kitchen sink spam at it. All right. And that’s how you power up a Yelp listing. So as a brief little tutorial, I wanted to share with you guys I will give an update. I’ll try to set a calendar reminder to revisit this in about a month once I have the reports back from our link builder and all that kind of stuff and see what kind of results we’ve had.
Okay, anybody wants to comment on that? Or can we move into questions?
Adam: I think we’re good.
Bradley: Okay. Moving on.
Is There A Way To Delete Add Redo A Google My Business Listing?
Okay, so MISSMOVING got the first question. She said. I’m assuming it’s a female says, Hello. I’m having a problem with Google My Business listing two of them and want only the ones in New York City, I need to know what to do and will I be able to delete and redo these listings? Well, with it, that’s not really much information. I’m having problems with my GMB doesn’t really explain to us what kind of problems you’re having. So I can’t really give you any advice on it. If I don’t know what the problem is.
There could be any number of problems, right. So I mean, specifically, what are the problems? That’s something we would need to have more information on before I could really provide you with any valid advice. That said, would you be able to delete and redo those listings? Well, I suppose you could if you were able to re-verify or verify under, you know, new locations. The problem is if you’ve already got a verified listing, I mean, that’s one of the challenges, right is to get a verified Google My Business profile. It won’t even publish now until it’s verified. So if you have the ability to reverify new listings. If not, you can buy them from us. We do it at mgyb.co, our store, you can actually for a while we had to shut it down guys, but right now we’re able to do it again. So if you need GMB verified listings, you can get them from us while it’s still available, right? So that’s something you could do you know it again, without enough information, I can’t give you the proper advice, because in some cases, it’s wouldn’t be wise, in my opinion, to terminate, suspend or delete, I should say, remove a listing, when it could just need some work to get it to come back. Like for example, sometimes you get what’s called a pigeon filter. And that’s something that happens. And in fact, I’ve experienced this recently with some of ours, based upon the local least pro method, which was getting a lot of listings, kind of within, you know, they could be in close proximity to them to each other, and that can cause some pigeon filter issues. There are ways to get out of that, but initially, it can cause pigeon filter issues. And I think Marco calls them also soft suspensions. And there are ways to actually get that lifted or removed or to pull it out of that kind of sandbox state. But you know, again, it just depends on what the overall like what we think that the problem was before I would determine whether or not I would just abandon the listing altogether. Or if I would put the effort in to get it out of the sandbox essentially. So again, without enough information, it’s really hard to give you a piece of proper advice on that.
Is There A Link Shortener That You Recommend Besides Firebase?
Ken Robert says, besides Firebase, is there a link shortener that you would recommend using and who to stay away from? Um, there’s shit what does it Rebrandly, I think is one of them. There’s or snip.ly, I think there’s another one. There’s a lot of those that you can do a lot of really cool stuff with. Where you can add like header codes like pixels and stuff into links and that kind of stuff that you could use. You can actually, you have a subscription, a paid subscription, you can actually brand those domains to something I do guys, I just create my own link shortener like I’ve you know, I’ve done it with a couple of different domains. And I just added Pretty Link the plugin. And I use my own domain as a link shortener now Now, obviously, there’s not an inherent authority in that yet, but over time, it will build some. But you know, that’s what I’ve done. Marco, do you want to comment on that at all?
Marco: No, because I keep pushing Firebase.
Bradley: Yeah.
Marco: He says, besides Firebase to me, everything else is just I don’t know. Whatever.
Bradley: Okay, well, there you go. And there is a way to get good links out of Firebase guys. I just don’t know how to do it. Marco does but he won’t share it. So, unfortunately, you won’t hear that.
Is It Possible To Create A New Google Account And Build Drive Stacks And Point Everything To An Existing GMB And Client Website?
Ken says I have a client that has an established GMB but I’m not going to have access to the GMB or associated Google account. I already know what Marco would tell them. Anyway, is it possible to create a new Google account and build a driver a drive stack, Gsite, Youtube, @ID, etc. and point everything to the existing GMB and their website? Is it an issue doing it doing that from outside the Google account that’s not associated with the GMB? I mean, that’s your next best thing can In my opinion, I’ll let Marco comment on that. But, you know, it certainly, in my opinion, would be better if you could get access. But if you can’t, you can’t, then that would be this the next best thing Marco, what do you say?
Marco: I say that a client who won’t give me access to a GMB as a fire or former client? Yeah. I mean, I’m gonna I’m sorry, what? Why do you have to go to all of these extra steps. And if you do have to go extra steps, if they make you do all of this, I hope you’re charging enough to make it worth your time. Because you actually have to mirror whatever it is that they did on the GMB and that you have to try to push over from one hop instead of working in the golden frame right, so to speak, which is GMB, the GMB itself for the company and anything else associated with it just makes your job harder. Which, you know, I, I don’t understand that. And again, I won’t even deal with someone who says, Well, you can’t work on this GMB. Okay, then we just can’t work there.
Bradley: Yeah, I agree with that, if you have a client is making it hard for you to difficult to do your job, it actually puts you at a handicap right? A disadvantage. And so if that’s the case, you charge them a premium, you know, and I totally agree with that. And clear state that very clearly in your proposal, like, Look, if you give me access, I can charge you this much. But if I have to do everything, like the secret scroll route, right, like take the back door to get everything done, because you’re making it difficult for me to do my job, then I’m going to have to charge you premium because it’s more work more effort, more time, all that kind of stuff. So I agree with that. Totally. But yeah, I mean, lastly, as I said, you could, again, that’s still going to be a much slower route, and my opinion because it’s not the same entity. I mean, it’s not the same account, you can still push authority and all that, but it’s not the same.
Does Using A Tracking Phone Number To A Client’s GMB Listing Trigger Any Negative Reactions From Google?
Okay, Gordon’s up. Hey guys, thank you very much again for your hump days help. You’re welcome, as usual, is greatly appreciated. I presume that if you wanted to use a tracking phone number for client clients GMB listing, you could simply go back and edit the existing citations to replace the original number with the tracking number, but will doing that trigger any negative reactions from Google or make it more difficult to rank the listing in the three pack? Well, yes and no. It depends on how you do it because you can add additional phone numbers and GMB, he doesn’t have to just be one. So it depends on what you’re trying to track if all you’re trying to track is the phone numbers to the Google listing. Right and then you can add the tracking number as the primary number in the GMB and then move. Whatever the number digital number was to the secondary number in GMB and Google will know both numbers are there and associated with that GMB profile. So your existing citations, it will not cause an NAP issue because even though the published phone number in Google will be your tracking number and the citations will be the original phone number, Google knows because the original phone number is still part of the GMB. You haven’t listed inside the GMB but it just might not show as the published number. Google will know that it’s still part of the GMB itself right? It’s similar to service area businesses, right? Most business directories will not allow you to publish a listing without a street address. And we get that question a lot of people say well, now if service area businesses if Google does not allow you to publish your physical address your physical location in the service area businesses in the listing, you have to go clear that before you even add your service areas or else you can get a suspension in GMB. When people say, well, then can should I go publish citations or build citations with just city-state and zip as opposed to a street address, city, state, and zip? And no, because first of all, most directories aren’t going to allow you to have a listing unless you have a street address. But even if you do, I would recommend that you still have the street address showing in the directories because you want to make that association between that kind of push that same data, right, you want that data consistency. But what I’m saying is if so if you are building citations, your business directories most of them are going to require a street address but your GMB doesn’t show it doesn’t publish it. However, in order to verify the GMB you had to have had an address at some point, right? Because when you first set it up, it has to have an address or else it won’t allow you to even set it up. So Google understands and knows what physical location is associated with that business.
So when you build other citations out there, even though it’s an unpublished address, Google knows that that’s associated and pointing to that business. Right? That’s, that’s correct. So the same thing goes with the phone number, if you unpublished the original phone number, but you still leave it as part of the GMB because it’s still listed as a secondary phone number in the inside the dashboard, although it may not show in maps, then your citations are still going to be referencing that original number. And that shouldn’t be a problem. And I’ve done that, guys. That’s why I know that and if that’s all you’re trying to track is the calls to the GSB itself, then you can just add that tracking phone number as the primary phone number. Now if you want to track calls through all of the other places that the NAP is published, and yes, you’d have to go through and do a citation cleanup job, which is very tedious work, I would never recommend you do that on your own. Okay. So hopefully that makes sense. Now you might see up actually I’ve done it before not seen any movement at all. But typically if you do something sort of a change, you might see a little bit of dancing. But you know, as I said, I’ve done, I’ve changed. I’ve even changed business names, believe it or not in GMB or like upended like a city or and stuff like that to it in the past and not seen any movement. So, you know, again, I take that with a grain of salt, but you should if you’re as long as you’re keeping the original number, just as a secondary number, you shouldn’t have any problems.
Will Leaving An Old Site Online While Having A New Website More Helpful In Ranking A GMB Listing In 3-Pack?
Number two, if you create a new website that is more helpful in ranking the business, GMB listing, but leaves the old site online. Will that has any negative effect for ranking the three pack? Well, I would do a canonicalization. If you’re not going to 301 redirect the old to the new, then I would leave the new pot or the excuse me, the old still published online but I would set up canonical, which would be essentially it still would remain a published website Google says that a canonical URL won’t index they say typically will you know be removed from the index because your canonical your canonical points to where it should be packed. The credit to but that’s not it doesn’t always honor that like you’ll see a lot of the time stuff that does have a canonical still indexed. So that’s what I would do I would leave the site indexed or excuse me a live published with inset canonical URLs to your new site. You want to comment or add to that, Marco?
Adam: No.
Will A Brand New Domain Make It Harder To Rank A GMB Listing In 3-Pack?
Okay. Number three. Many thanks again, Gordon. Now, I don’t I mean, I don’t know because I don’t buy age domains to try to rank anymore. I stopped doing that years ago. So I haven’t tested that specifically with GMB stuff. But I can’t imagine that it would, I could be wrong. But typically, as I said, I’d rather go with a domain that I select the name of Like so that I can brand it after the business or the pseudo business, if it’s for lead gen, I want to create a brand. And if you have to buy a, you know an expired domain, because if you’re buying expired domain because it had some age and perhaps some backlinks built to it already, then you’re pretty much stuck using that particular name anyways, unless you just have a different company name altogether, but the URL or the domain doesn’t really jive or match with the brand name, which I don’t like that I’d rather have a brand a domain that matches the name of the company. That makes sense. So I don’t know I haven’t tested that specifically with GMB stuff. But I’d rather just use a new one that I was able to designate the name that I wanted select the name that I want it. Okay.
What Are The Benefits Of Cloudflare CDN Compared To Using Registrar?
Tasha is I bought your video lead gen system I’ve started going through it few questions I had were What’s the reason to set up cloud flare CDN benefits over using registrar also not sure if later in the course you go over how to approach local clients. You don’t have lead gen properties. But you offer other SEO types of services. Yeah, you obviously haven’t been through all the training. I always use Cloud player just for DNS because it allows me to do a lot of additional things that, you know, I just like cloud players a DNS third-party DNS service, you don’t have to use it. You can use your registrar DNS if you’d like. It’s entirely up to you. You know, DNS is just a tool, right? It’s just something that you would use, you can use Cloudflare if you want. Use your domain registrar, if you want to use another DNS service you want it really doesn’t matter. So that’s insignificant. Do whatever makes you happy.
Does Video Lead Gen System Teach You How To Approach Local Clients?
Do I go through how you approach other local clients? Yes, that’s like module two. There’s the first module where I talk about specifically using targeting service providers for monetizing lead gen assets. But then module two I talked about how to use the same methods to approach clients. I talked about approaching clients to sell them GMB marketing services, but you can apply it. And again, this is in the training, you can apply that same method to, for whatever services you provide, whether it’s Facebook ads or video marketing or whatever services you provide, you just modify the messaging to whatever it is that you provide. That’s it, it’s the, it’s the method that I wanted to teach, right? That the processes or the services that I provide may be different than yours, and that’s perfectly fine. So you just have to apply the method or modify the method to fit your specific products and services, that’s all okay. But it’s an effective method to and stick Go. Go all the way through the training, make sure that you implement some of the advanced strategies because that’s really how you get the best results. It’s through the follow-up guys. Remember, video lead gen system was all about getting a conversation started. Once the conversation gets started or contact has been made, and they engage or interact with your, your emails, then that’s it’s all in the follow-up. Like that’s how you get you convert them it’s all in the follow up and you can do that through manually reaching out to them when you receive notification that they’ve engaged with your content through you can call them you can send them immediate follow up emails when you get notified that they’ve engaged don’t just stop with one by the way, you know, send them a call or a email immediately following their you know, notification that they’ve engaged but if they don’t reply don’t give up send it you know, hit them two or three days later again with another message Hey, just wanted to follow up. Find out if you had a chance to see my video blah blah, blah, and send them a call send them I went through this I even talked about this on a hump day hangout I think last week or the week before where you can even do things like setting up voice, voicemail drop brainless voicemail, so and you can automate these guys to where when they engage with your emails, it can automatically send them based upon whatever rules you set to trigger it, you can send them a ring lyst voicemail, so a voicemail will get inserted into their phone without ever ringing. Hey, this is Bradley, I just wanted to follow up to find out if you had a chance to watch the video and take a look at what I offer, you know that kind of stuff. Right? Then you can send direct mail like and you can automate this stuff, guys, I talked about this on free Hump Day hangouts like a week or two ago. So you can go back and watch the replay from a week or two ago and you’ll see exactly what I’m talking about. And I added that by the way to the training. So it’s in the advanced module, the advanced strategy module. But you can trigger an automatic direct mail postcard to go out or a letter that you know what I’m saying. So these are all things that you set up guys and it’s all about the follow-up. Don’t think that you’re going to go out, create a landing page, put a video on it, send out a few video emails and your all your client needs are going to be met. Like that’s not how this works. It requires work and follow up, but it’s a unique way to get their attention.
Once you’ve got their attention, then it’s all about following up until they’re ready to contact you back. You’ve really got to earn build trust, build rapport. And that’s how you do it. Because remember, guys, businesses are getting absolutely hammered relentlessly with solicitations from advertising and marketing companies 24 hours a day, seven days a week. So don’t think that just having a video email is going to be your like you’re done. You’re you’ve out, you know, outworked, all of the other solicitors out there. That’s not the case you have to stay be unique in your approach. And in follow up in a unique way, right, which is why I talked about doing voiceless ring or ring this voicemail, excuse me, and doing direct mail and sending follow-ups when you know that they’ve opened or engaged with one of your emails. Like those are the kind of things that will set you apart from your competitors from the other solicitors out there. Ok. So again, all in the follow-up. Adam knows that
Scott’s up. We’re almost out of time and we’re almost out of questions. You guys have been short on questions lately, but it’s all right. We can wrap up early. Scott says I missed her on Facebook training. Will there be more on Facebook or will it be included in the mastermind? It’s in the mastermind, Scott. Looking forward to more GMB training. Yeah, it’s in the mastermind. We did it in the mastermind. There will be some additional training in there. Probably after we do the next GMB launch or you know, the with the new version, the new methods, we’re going to be doing some probably some training on ads because I’ve been doing a lot of Google Ad stuff. That’s why Hernan came in and did some training on Facebook ads on how to use that stuff. Okay.
Okay, Scott says shout out for the MGYB services order the small links package and the results are excellent. 3500 links from nice web two. or excuse me web two articles. Yeah, they’re great guys. Like I’m telling you that link service has been customized and design and tested thoroughly for years, specifically to power up our tier one assets. I mean, like Daddea has a custom built a beautiful, beautiful link building packages that work incredibly well for powering up syndication networks, drive stacks, citations. You know, press releases, @ID pages, all of these things that we teach as tier one assets. We do all the nasty SEO stuff to the tier one assets never direct to the money sites. And the SEO packages or the link building packages, excuse me, that Daddea has built have been custom built specifically for our methods and they work incredibly well. So like hands down, it should be like I was making a joke about this earlier but do you want fries with that? Right like when you go through a drive-thru you want fries with that? Well, do you want links with that? Like it should be that’s what we should ask. syndication networks he wants to do you want links with that, you know, drive stack, you want to link to that. Because it works really, really well.
Marco: I got disconnected for a second Sorry, guys. But I’d like to give a shout out to the MGYB link building services to Daddea is awesome. And the way that he did it is everything is niche-related relevant so that when you order a package for what whether you’re local or e-commerce or whatever it is, he has a relevant network for it. It’s just millions and millions of profiles that he has built up. And you have to remember how long was he with you before Semantic Mastery, Bradley?
Bradley: Oh, shit, probably. Well, he was with me for full time for at least a year, a year and a half but for probably two years because he worked for me for about six months. And then I hired him full time. And then we launched Semantic Mastery and he ended up going out on his own and now he’s a contractor for us, but he runs his own entire company’s own agency essentially.
Marco: Right. So he’s been link building for about seven years. Yeah, and that’s all he does. That’s his business. That’s it. That’s what he has his employer is doing that this is where he concentrates most he does other stuff. Guys, don’t get me wrong, but I mean, his main focus is this link building service that he’s provided. And I can remember three or four years ago when we started talking about the link relevant packages, right to be niche relevant packages and how we needed to build all of these networks. That had to be, you know, focused on on the different niches and to give people the option to be able to get links that were relevant, because we had already seen the beginnings of what I call A-R-T, right activity, relevance, trust, and authority. And we saw how links from relevant sources were much more powerful than just orphaned links that really didn’t mean anything, especially when the ranking score algorithm and the distance graph came into effect. So shout out to Dahlia, and everything that he’s doing because it’s working like gangbusters right now. It’s ridiculous what he’s done.
Bradley: Yeah. It’s um, it’s almost like the easy button because it really does it powers everything up. It’s just crazy. And I like it because all I gotta do is submit the URLs and a list of keywords and then he does all the rest. That’s it. I mean, it’s that easy. So, all right,
What Are Some Ways To Increase Proximity Radius For Keywords Besides Geotagged Images?
Leon says, excuse me, and we got to wrap it up in a couple of minutes guys. Besides geotagged images, what are some ways to increase your proximity radius for keywords well content besides the geotagged images? It’s marketing and using you know content marketing and using the terms that you want and the locations as you know, the names of the cities and the locations that you want to rank in as well will generate leads from right so I mean, for example, guys, I’ve talked about this in the past, but the near me keywords if you’re doing again, you know, almost everything I do is for contractors. But if I go into GMB sites I see all the time like 40-50% of the search queries and GMB Insights that have brought exposure to that maps listing has have come from near me or variations of the near me type of key search query.
So near me close by in my area close to me, you know, those type of search queries they pop up all the time now. And that’s because Google suggests them, right. And so for mobile devices, especially people taught tap it because it’s suggested and it’s usually one of the top suggested search queries in suggesting. So people tap them and so it’s naturally is providing a lot of traffic now a lot of exposure. So how can you utilize the near me keywords as well as locations, right? Because if you want to influence and so I’ve always done really simply, and I’ve taught this and some of the courses but like, you put as a GMB post, for example, and you can do this in blog posts to guys and press releases and things like that you can target the near me search queries and how do you do it in a way that it reads? Well, well, you could say like for a GMB posts I like to use the first line of the post saying Did you just search for and then you put in quotes you know plumber near me or emergency plumber near me and then you put an end quote right and then you put the city name in whatever city so we are doing an example earlier for plumber Fairfax. So did you just search for a plumber near me and Fairfax? Right question mark so now that reads well and now you’ve got your keyword in the near me keyword which is generating a shit ton of traffic anyways and you’ve got the city that you want to promote that you want to get better results from more leads from rank better whatever you’ve got the city name in there upended essentially there are direct you know in close proximity to the near me keyword search query. So my point is that’s how you do it guys. And you can also make sure that you’re not only geotagging images, but you’re using those types of keywords and like the alt text, you can add those keywords in the metadata of the images as well. Does that make sense? So just, you know, geotagged images, especially images that from those areas like taken from phones and or devices that have GPS enabled, taking photos that are that have, you know, buildings and things like remember guys, Google has Street View, and Google Earth and all that kind of stuff. So you can get images that Google will recognize within that, that are from that area to use those and then use those types of keyword search queries. And that’s one of the things like Google gives you the keys to the kingdom. I always thought it was funny that if you go to insights, and you right click or, you know, highlight, excuse me, drag, you know, drag and highlight all of the keywords and insights and just paste them into an Excel file or Google Sheets. Then in the one column, you’re going to have all the search queries that have brought exposure to the maps listing. And if you start targeting those in GMB posts, you get more exposure for those keywords. I always thought that was funny because it’s like Google is telling you hey, here are the keywords that are bringing you exposure.
Maps, if you target these, we’re going to give you more exposure. And always thought that was funny, but it’s true. And so you can and again, you can manipulate those by a pending different location modifier is to those keywords, especially near me keywords and it works really well. Okay.
All right. Um, let’s see, I presume it’s useful to put all the Yelp URLs in the Google stack, right? I don’t know, Marco might be able to answer that. I would think that would be a little bit too many. That’s a lot of damn URLs. But that’s up to Marco. Can you comment on that? Have you seen our spreadsheet? We put anything and everything in it. There you go. He goes in there to syndication Academy, anything and everything that you can get in there you go, the link building becomes a whole lot easier. There you go. Because you can put it, Yeah, and that makes sense. You can put all these into a spreadsheet and hit the spreadsheet, like with the kitchen sink, you know, and you’re going to power all those up through an iframe through a drive a Google Drive File. So.
okay, Stevens. I was at Semantic Mastery member for many months but then had to quit long story I’m thinking of coming back and if I come back and get and get the new video email sales course you are offering as well or do I have to buy that separately? No, it’s part of mastermind, Stephen. If you have any questions about that specifically, just reach out to support at Semantic Mastery calm, and video lead gen system is one of the courses that is is available to you as a mastermind member without an additional charge. We do have slightly different processes to how and when products or other courses are released. But that’s just to help you to get you know, to stay focused instead of dumping like 18 products on you all at once that overwhelms people we’ve learned that actually turns people off. So we do have kind of a slightly different process. But if that’s something specifically that interests you that you want to get as part of joining mastermind, again, just contact support, we’ll work it out with you. Okay, we just did that for a new member. We have a new member Anna, who just joined a couple of days ago, welcome and by the way, and she requested the same thing and we were able to give it to her
Alright, last question. We’re done. g by the way, I’m calling Eugene from now on. He’s a new mastermind member. He just joined last Wednesday right after Hump Day Hangouts. So welcome. Or maybe it was too into anyways, it was recently I think it was last Wednesday. And since I don’t know how to pronounce your name, and I’m probably butchering it, I’m just going to call you g from now on. So,
welcome to the mastermind. Again, g says whoops, Yelp co.uk can be iframe and the link from it is do follow to the money site. So I presume it’s also a good candidate for Google to the Google site, ad ID and so on. You’re absolutely right.
Absolutely. Right.
So and guys think about that. That’s the other thing, just really quickly, let’s just grab that Yelp URL, and I’ll show you can embed these right. So for example, see how it says in bed Well, you can share the review and that gives you the review URL. But we talked about iframe is all the time. And this is what the embed preview looks like. Right? So you can actually grab that embed URL or that embed code and put that in a, you know, g side and an ID page wherever you want. And that’s a, an iframe that comes back here to the Yelp page, right? And so you can use that and it looks nice, right? It looks like this. And you can actually embed those into stuff. And then like I said, hammer that and if it says, read more on Yelp, what’s it What is that? That’s a link that comes back to this Yelp listing, right. So those are again, we talked about iframe stacking, and RYS Academy and in the mastermind and that kind of stuff. That’s all the things that you can do. So that was a good observation on your part, G.
Alright, guys, five o'clock. We’re wrapping it up. Thanks, everybody, for sticking around. We’ll see you guys next week. No mastermind this week. So Bye, everybody.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 235 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 235
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Click on the video above to watch Episode 235 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Adam: Alright, we are live! Welcome everybody to Hump Day hangouts Episode 235. Today is the eighth of May 2019. And just want to say first of all, thank you for watching. Whether you’re watching us live at https://www.semanticmastery.com/hdquestions, or if you’re checking out the replay on YouTube or wherever the heck you are. Just want to say you know, a lot of times we get asked where to start with Semantic Mastery. This is the place to do it. You can ask questions, again at https://www.semanticmastery.com/hdquestions. But secondly, you should grab the Battle Plan and you can find out more about that https://battleplan.semanticmastery.com. If you’re ready to take things up several notches and you want to either start or grow your local digital marketing agency, you should join this Semantic Mastery Mastermind You can find out more about that at https://mastermind.semanticmastery.com. So with that little bit out of the way, we got almost a full group here. We got four out of the five of us. So we’re going to go through and say a little hello. And I’m going to start with Hernan because he looks like he’s eaten. What’s up, man?
Hernan: Hey, dude, it’s good to see you for change, you know? We’re not running in the woods and whatnot and it’s good to see you back and have the Hangout so everybody. I’m just messing with you. I like you.
Adam: I like your shirt. You got your Semantic Mastery shirt on
Hernan: I got the Oh gee, you’re on Yeah. So it’s good to be here man and a lot of good stuff coming up. I’m really excited to be here some good stuff.
Adam: Well, you did. Speaking of good stuff, you did some training for the Mastermind not too long ago, right?
Facebook Training With Hernan
Hernan: Correct. Yeah, we did actually we went deep into lead ads, how to target for Facebook, you know, my kind of my material and my stuff is Facebook. So and I’ve been doing Facebook for a while and I show the guys mostly you know how to target specific areas on local, and specifically, we went into how to target those services that are hard to target on Facebook, like for instance, injury attorney or emergency plumber or tree Service. Like, how do you target them? And how do you target those people? Right. And then we went into that it was pretty cool. And then got a couple questions on our Facebook group that we have to it was cool. And I would you know, if there’s a demand for it, we will definitely, you know, expand the content that’s on there. And we can even do like a step by step thing on Facebook ads. And yeah, now it was pretty cool. Pretty cool.
Bradley: If I made briefly because I’ve had an aversion to Facebook for years. I’ve never had any desire to do it Facebook ads, but I’m actually in the process of setting up my first ads account what I’ve tested it in the past, but like I got tired of it immediately. So I never really followed through. But after her non-straining, I said okay, it’s time I’m, you know, dabble a bit in. So, believe it or not, it was good. I mean, her, not his training was enough to finally convinced me to use it. Because it looks like being able to use Facebook ads for local leads is gotten a lot better than it used to be. And so there’s really no reason why I shouldn’t also know how to do that. So, honestly, thanks. Thanks, Hernan and I will certainly be leaning on you for some advice as I get the campaign further developed.
Hernan: For sure. Yeah. 100% and you know, to mention that and I’ll finish with this, Facebook just launched a new campaign objective which is called store visits. So whenever you have a client that has a store like I don’t know a dentist or not, not people that will go out and serve other people you know, in the clients place but rather the clients that are customers go to their locations, Facebook is setting that up so that they will know when somebody goes into stores just by GPS if they have you know if they have like 4G or whatever, like they have their GPS open on their phone, they will know so you can entice store visit and store visits on Facebook, which is pretty cool. So I’m still testing that new that but there’s a lot of stuff going on for locals which is pretty cool.
Bradley: Very cool.
Adam: Awesome. Alright, moving down the line. Marco. How are you doing?
Marco: I’m gonna crack open my beer
Bradley: starting early huh?
Marco: A toast for OGs everywhere man, I’m almost 16 years online. So I know I was a bit late, right 2003, 2004 because the web had already been on for quite a while but I mean back then, it was the wild wild west and you really had to be on your toes to get but I mean there’s so much money to be made back then. And you know how they say in fashion, everything that was old is new again. Because it’ll kind of filters back. That’s what I’m seeing right now. I keep telling people like it’s the way it was back then. How it was to make money. You just got more links to them. The other guy didn’t you outrank them and you just piled a ton of keywords in the anchor text. And so you got really good rankings. And if you did a little bit more manipulation, then it was more money. That’s the way it is right now. Google has tried to obfuscate the playing field. They’ve tried to trick people into thinking that it’s something that you need a Ph.D. for. Their coders might need master’s degrees and PhDs but we don’t. Because we simplify, we filter it down. That’s what we do in our Mastermind. That’s what we do. And in our paid groups, we filter it right. It’s like pouring a cup of coffee, you go through a lot of steps to end up with a good cup of coffee, but the process for making the cause it’s really simple, hot water through the grounds and you get the just great cup of coffee, but that’s the way it is now you filter out all the bullshit. And you get this great big pile of money, guys. It’s never been easier. Well, let’s say I don’t know how I’m gonna stick to that it has never been easier to make money online than it is right now and so from beautiful Costa Rica to the rest of you guys, keep working on that POFU path man. It’s POFU for bus cuz all you get in the middle is a big fat What? I’ll leave it at that.
Adam: That’s awesome. Yeah, I was doing my sneaky finger back here but yeah, yeah, good setup better, Bradley. How are you doing man?
Bradley: Good. I’m happy to be here. I have another Facebook thing to mention is I was trying to set a new page up in Google our business Google See I always just revert to Google but Facebook Business Manager so that I could run ads to it. Well, I had a business manager account, but apparently, it was disabled for running ads because it stayed inactive for a long time and I didn’t know that until after I’d had a new page to it. And I tried to once I realized that I couldn’t run ads to it, I said, Okay, well, let me delete this page from the business manager. Well, apparently, the business manager ends up owning the page. So when you delete the page from business manager, you like delete your admin access to the page. And I didn’t know that. So again, I’m not much of a Facebook user. And I was the only admin of the page but it removed me. And so then it was like an orphan page, there were no admins at all, no managers. And so I contacted Facebook support and said, help, you know, I need access to my page and they made me print out like or type out a what they call it a declaration of like, and it had like, all these different steps of who I was, I had to provide photo ID, who I was, what my relationship was to the page and to the business to the other admins of the page, which there were none. I had to put this declaration under penalty of perjury that I was who I said I was and then go get this thing notarized in order to get access to my page again. So moral The story is, if you don’t know what you’re doing, get help first. And don’t ever delete yourself as an admin from a page if you’re the only admin because they’ll make you jump through hoops. But long story short, I did get access back to it again, it was just it was a nightmare. But it was pretty important because it was crazy because I went ahead and added another created another page because I was like, screw it. I’m not going through all that I’ll create another page. But I couldn’t use the same slug or page name, you know, the page URL, the username, I guess. And also like, for whatever reason, that page that was orphaned and now was ranking for like the company name and like the other one wasn’t. So I just went through all the hoops that they’ve jumped through but now I think I’m ready to start advertising but that’s why I said Hernan I’m going to lean on you buddy. Because I have a feeling I’ll screw something else up if I don’t.
Hernan: Got you. Don’t just don’t break anything.
Bradley: Don’t touch, don’t touch.
Adam: Well, we got a couple more things we want to cover. Before we get into the questions. First of all, we’ve been adding more and more done for you services at mgyb.co. If you haven’t been over there, head over just again is mgyb.co for your premium done for you, SEO Services not going to run through the laundry list. There’s a lot of really great services you got syndication networks, RYS stacks, all sorts of stuff. Go over there and check it out. And if you’re checking this out on YouTube or even if you’re not, head over to YouTube, check out Semantic Mastery subscribe to the channel. If you come across clips you like or they’ll be helpful share them with people. We’re definitely trying to grow the channel and help people out to we get a lot of feedback that that’s a really helpful place for people to go and, you know, get answers basically their questions. And then last but certainly not least, want to tell everyone about a special opportunity coming up soon. We’re going to have early an early access opportunity to some advanced training to the successor to Local GMB Pro so I don’t know Bradley are you guys if you want to talk a little bit about that. I know we’re still kind of in the secret phase of this, but I wanted to let people know that that’s coming up so they can start to plan to be involved in that.
Bradley: I’ll go first. Yeah, so we’re going to do kind of like an update or the successor version 2.0, whatever the bigger, badder, better version of Local GMB Pro, where it’s going to incorporate more than just GMB assets, which is what we did originally because it was rather new at the time. And we were able to get significant results with just staying within the Google ecosystem. However, the reality is, most clients obviously are going to have self-hosted web sites and they’re going to have a presence across multiple other digital properties. Facebook, you know, citations like Yelp, for example, which by the way, I’m going to do a little bit of Yelp training today guys, briefly before we get into questions too, but most clients, okay, if you’re just building lead gen ss, it was perfectly fine to stay within the GMB ecosystem or the Google ecosystem. Excuse me.
But when it comes to doing like client work, typically or for running like a real business, for the most part, you’re going to end up having a self-hosted website, you’re going to have multiple social media properties syndication networks basically have, you know, just a presence on a lot of other properties. And we want to be able to incorporate all of that into the new training, which is going to show how to use Google and Google My Business to help get better results for everything, your digital presence across the board. And so that’s really what we’re going to be doing. Robin, Marco, you know, Marco always puts mad scientists cap on and goes deep into the lab and starts trying to break shit. And then that’s where we develop products most of the time. So he and Rob are going back into the lab, essentially, and they’re in there now like starting to figure out other stuff plus a lot of stuff that we’ve learned over the last many months especially with scaling the GMB stuff that we’re going to incorporate into the new training. And we’re going to do it in a slightly different model this way, and that’s what Adam was alluding to. We have an opportunity for people to come in kind of an early bird special, where we’re going to do live training and live updates via webinar over the course of several weeks. And we’ve got a couple of case studies going on as well, that will be a not just us too, we’ve also got some of our members like our Mastermind members, essentially, that are doing case studies.
So there will be some diversity, as it won’t just be us teaching shit, there will be case studies from some of our members that are applying what they’re learning. So it’ll be slightly different. It’s going to be kind of a new format, how we produce that training. At the end of it, it’s obviously going to be all packaged up and sold as a product. But if anybody wants to come kind of real-time, follow along through the process as we’re developing the product and recording the training and that kind of stuff and through the webinars and get access to directly to us for QA and those kinds of things. That would be the best time would be to come in on the early bird side of it like through the presale offer that we’re going to give we’re going to make available here shortly. Marco, do you want to comment on it?
Marco: Nah, we’re just gonna try to break it.
Bradley: enough said.
Adam: Alright guys, anything else? Are we ready to get into it?
Bradley: I think we can get into it.
Adam: All right, let’s do it.
Yelp Ranking & Link Building Technique
Bradley: All right, we don’t have a lot of questions just yet. So there’s something I want to cover briefly because I just actually had a client reach out to me, who does. He does a lot of Facebook stuff or excuse me, not Facebook, Yelp stuff. He’s a contractor and he was doing a lot of Yelp advertising. And then Yelp went on kind of a rampage recently, guys within the last six months or so. And they’ve done this before, but it got really bad about six months ago, eight months ago, somewhere around that time frame where they started to hide reviews. And they filter them out. And I’ve read multiple articles online about like they’ve actually come out and stated that two businesses that have too many five star reviews look unnatural whether they were natural reviews or not, it looks unnatural. So they started hiding them or filtering them. And so my, my client was pissed because he was spending, I think $1,000 a month or like $1200 dollars a month or something on advertising through Yelp, I wasn’t managing that for him. I do the SEO for him. But ever since they started filtering reviews, like he, you know, some of his traffic has actually died down even though he’s a paid advertiser with Yelp. And so I know Yelp says that they don’t promote any organic part of Yelp, advertisers over non-advertisers. But it’s just like Google guys, you know, you Google says you can’t use paid ad traffic to get SEO results. And that’s bullshit. We’ve proven that over and over and over again. So Yelp does the same thing. If you’re an advertiser, you get promoted more both as an advertiser as well as organic results. And if you stop advertising, they’ll start to demote you essentially. And we’ve seen that time and again.
And so anyway, he reached out to me the other day to say that, you know, Yelp’s been pissing him off. He’s still an advertiser. He doesn’t advertise as much. He’s actually spending a part of that now with me and Google ads, we’re doing some display ad stuff and some YouTube stuff. But and I think part of the reason that Yelp has started to pull back on his exposure is that he has reduced his overall ad spend. And so he was asking me about, you know, is there anything that we can do SEO wise that can help him with Yelp. And so I did develop, I’ve tested this in the past. Now, I’m going to share with you this method I’ve shared it in the past on Hump Day Hangouts as well. But I think it’s valid. And I do want to express like one disclaimer, a caveat to this is that yelps algorithm is there’s a ton of different ranking factors inside of Yelp, similarly to Google, but they’re not the same as Google and they’re changing. Rather, they evolved, they change rather frequently, Yelp does, what they do in order to determine where the organic listings are going to rank now if you guys have ever been and I’m going to grab the screen and we’re going to go to a quick demo. But if you go to a Yelp index page, for example, you’ll see that there’s a bunch of advertisers now at the top before you even get to the organic section. But what I want to point out as a way to do traditional SEO stuff, which is Yelp guys, you can absolutely hammer it with links. And that’s one of the ways that you can actually get an individual Yelp page listing page to rank above an index page in Google search. Now in the past that by doing that by pushing a bunch of link equity link juice, essentially throwing a whole lot of links at a Yelp page, you could get a Yelp page to outrank an index page, a Yelp index page in Google search, which ultimately had an effect on the ranking within organic Yelp too, right. So within Yelp itself, however, I don’t know that that’s still the case.
So I’m about to test it but you guys know we have MGYB we’ve got our link builder in there. Our master link builder daddy at his services are now available in our store at MGYB.co Well if you go check out link building, you’ll see it. And the top-level package for link building for just two tiers of links, we didn’t add a third tier. But it’s I think it’s 20,000 tier one web to auto links, and 150,000, tier two GSA links, it comes out to be 360 bucks, so, but it’s super, super powerful. And if you know what to aim it at, you can get results with that. And so I actually just yesterday placed an order to target my client’s Yelp page with that two-tier link building package. Again, 20,000 tier one web to auto links and 150,000 tier two GSA links, and I’m going to show you exactly the URLs that I targeted for the Yellow Page to show you guys how you can really just push a shit ton of power into there. Now in the coming weeks, it’s going to take roughly a month for that link building package to be completed as well as the indexing and all of that so and you know, I’m going to set a calendar reminder to bring this up again in a month. Once I have some results. I’m obviously going to blow out my I’m tracking the Yelp rankings right now with this. So I can see that type of movement I can get out of it.
I’m tracking the Yelp rankings in Google, I haven’t figured out how to trap track the Yelp rankings in Yelp yet, other than just manually for some of the cities that we’re targeting, which is you know, we’re targeting specific keyword plus about five different cities. So I might just do that manually, but in a month, I’m going to send you guys or I’d like to on a hump day hangout provide an update to show you guys what kind of results we got with pushing Yelp and Google as well as what it did what kind of effect it had on the Yelp listing in Yelp itself. So let me go ahead and grab the screen and show you guys exactly what I was talking about. Because there’s a lot of URLs inside it out guys that you can you can hammer with links and since it’s Yelp, it’s like Amazon or Google you can throw kitchen sink spam at it. And so it’s a perfect buffer site to use to just push a shit ton of links into so let’s just do something like I don’t know we’ll say plumber Fairfax, VA.
If you guys have noticed this, let me zoom in on this a little bit for local. Guess what the back again, really big for local keywords guys like especially for contractors. If you take a look, you’ll see it’s citation sites, business directory sites are back again, like, there’s it seems like this happens every it goes in cycles. Google will show business directory sites for local searches, especially for contractors. I don’t know because I stick mainly with contractors, guys. So I don’t know about other industries. But it looks like for contractors stuff that, you know, goes in cycles, it seems like there are periods of time where Google will push the directories down and allow websites like individual websites to rank, but then it comes back where the directories come back again, and then it’s the directory index pages, which I always thought was funny because think about this when you go to Google and you do a search for a keyword phrase like plumber Fairfax for example. If you click on one of these, all that does is go to another index page. Remember, this is just an index page, right? This is a Google index page. And this is what Google is saying as the top 10 results for this particular keyword search, this search query, and it’s just showing an index of the top 10 index results, right. But then if you click through, and by the way, that’s number one, right Yelp. But if you click through what is Yelp, and Yelp is nothing but another set of indexed results. So it really to me, I think it’s shitty that Google does that I think Google should be promoting individual websites or even individual pages on the business directories, not another index page. Does that make sense? Because to me, it’s like, why would you go from one index to another index? It doesn’t make any sense but again, it goes in cycles. It seems like that’s what happens.
But if you take a look like Yelp has their Angie’s List, Home Advisor looks like this is another index type page, bestpickreports.com. So you can see there are obviously there are some individual businesses ranked here. But there are multiple indexed index pages essentially from other business directories. So that what I’m going to show you though, is how in the past and again, it’s been a while since I’ve done this, so I’m anxious to see if I can still achieve the same kind of results that I was able to in the past. But that’s how do you get an individual Yelp listing to push above the index listing, right. And then ultimately, hopefully, we’ll be able to not only push it in Google, but also get an individual Yelp listing to push above or at the top of the organic section in the Yelp listings, which by the way, look at this, if you take a look guys, this is the sponsored results. I’ll zoom in a little bit. This is the sponsored results section. So these are advertisers, people paying in Yelp just like Google does. The sponsored results are always at the top but take a look at how many there are. There’s 1,2,3,4,5,6,7,8,9,10 looks like there are 10 sponsored results before it even gets to the organic results. So it makes sense.
So again, it just to me, it’s, I don’t think it’s right that they do this, but it is what it is. And there’s a lot of traffic to be had on Yelp. By the way, if you’re, if you’re if you’ve never been listed on Yelp before, the moment that you get listed on Yelp, you will start to get hammered relentlessly with sales calls from Yelp, trying to sell your advertising and no matter how many times you tell them no, they will continue to call and they’ll call two and three times a week. And it’s absolutely insane. I think it ought to be illegal, illegal. You know, with all the lead gen assets I run. It’s crazy how many calls my call center fields from Yelp reps, and they always say the same stupid thing every time they say oh, well, we’re the new Yelp representative for your territory or your area. And we’re just calling because we’re offering some new advertising packages and blah blah, it’s always the same pitch, but it’s all bullshit. It’s no matter how many times you tell them, take us off your call this leave us alone. If you’ve got a listing on Yelp, they will call you to death, especially if you’ve claimed it just so you’re aware of that.
Alright, so anyways, let’s just pick one of these for a second. Actually, this guy right here used to be an SEO client of mine about four years ago, Cardinal plumbing. Anyways, let’s just scroll down. Let’s use that one. Okay. Again, used to be an SEO client of mine. If we go in here, it looks like they’ve got 52 photos. This is what I want to show you about how to push power into the Yelp listing for Google sake. But also, like I said, it used to have a significant influence on Yelp, too. But I don’t know that that’s the case anymore. That’s kind of why I want to test it. So first of all, I would grab this URL right here and open up a notepad file standby. And I should probably open an Excel file, but that’s okay. I’ll just use notepad because it’ll be easier. Let me change the control plus
Alright, we’re just going to use Notepad, you can clean it up, obviously, if you’re using a spreadsheet, but that’s going to be the primary URL, right. But there’s a ton of other URLs on this page that I want to show you that you can also push link juice into some of which are canonical URLs, which won’t show if anybody you know, it doesn’t show in a backlink analysis tool, like AHREFs or Majestic or something if you’re building links to the URLs that are canonicalization to this URL. So in case, you guys hadn’t seen this before if we click on right click view page source. You scroll down a little bit, right here, you’ll see the linkrel=canonical, and that’s the URL that I just put in my notepad file right there. Well, all of these are the different language or what they call, a href language tags. So these are all URLs for Yelp in the different countries. And what they are every one of those URLs are canonicalization to this URL, right, which is the primary US English, you know, yelp.com URL for that business. So that makes sense. So what you can do here is actually grab all of these URLs right here. Now you have to trim them obviously down to the URL and get rid of the HTML code. And that’s why, like I said, having a, you can do this in a spreadsheet, you can do you know, find and replace, to get rid of some of this stuff, all that kind of stuff. What I like to do guys, by the way, is just put in like a tab, right there and a tab right here. And then I do you know, I’ll do a Find and Replace and get rid of all of these all at one time. And then I’ll do that in this case, I do sterling-4. And then if I replace, I do sterling-4 with the tab and then replay up, let me just demonstrate it honestly, because if I don’t, some of you guys are going to know how to do it. So what I’m going to do is actually grab this right there. I’m going to go to find and replace or replace And I’m going to say replace al and what it should do. And in fact, as I said, I need to grab this actually need to grab that right there. Anyways, I’m not going to go through that. But you can trim that down to where do you end up with just the URLs, okay, that’s what you want to do. There are also tools out there that will do that kind of stuff, trim it down to just URLs. Anyways, once you do that, now you’ve got all these different URLs that you can build links to. So that when you’re buying a big link building package, or you’re, you’re if you’re doing your own, if you use link building tools, I can’t stand doing that shit. But if you do it you’re on your own. It’s better to have multiple targets than it is to just hit all on this one URL. You kind of want to spread the link juice out across different target URLs, but they all benefit the same URL, this singular URL up here. Does that make sense? So again, that’s a really good target there, use all those different canonicalization hreflang URLs.
Alright, so let’s keep moving. Next. If we actually go up here and take a look at the images here, guys, it says there are 52 photos. So if you click that little icon there that said, See 52 or 52 photos, each one of these if you look at the URL bar, guys, the address bar up here if I click on that, look at that, that’s a unique URL, right? If I move it what to do, it changes to another URL. So every one of these is additional link targets that you can use to push additional juice into this Yelp listing, right. So I wouldn’t recommend that you go through that’s funny, because that photo was one of the photos we put on the website that I did for them, like four years ago. So that’s an old photo. Anyways, uh, every one of these is another URL that you could build links to. So I wouldn’t recommend that you go manually copy all these. So let me give you a little shortcut is in the Chrome Store, go to chromestore.com or whatever, go do a Google search for Chrome Store. click through and then type in link grabber. And that’s this thing right here. You can see I’ve already got it installed on my in my Chrome browser. Okay, so from here, what we’re going to do is just close this out to where we’re on the photo index page, and all I’m going to do is click the link grabber. And if you scroll down here, right here, you’ll see starting with, it always says yelp.com slash biz underscore photos. So those are the photos right there on that index page. Those are all the URLs to all those photos. So all I gotta do is just copy these right here. And go play and paste these into my, as I said, it would be better if I had a spreadsheet, but I would just put them right there. See that, guys. That’s another whole set of URLs that you can build links to see that they’re all unique URLs, it’s all going to push power or juice link equity right back into this top-level URL right here. All right, and so again, same thing, you would just go to the next page right down here, and you click link grabber again, come down here where it starts to say biz underscore photos, you want to copy those down to here, copy them to clipboard and then go paste them into your link target file, whatever that may be, in this case, notepad file. See that?
So now again, once I had trimmed all this shit down, I’d end up with this URL, all these hreflang URLs, and then all of these image URLs. And now, there’s probably other URLs that you could also build links to. I mean, I know there is, for example, if you wanted to, you could actually scrape the review URLs directly to the reviews and that kind of stuff. So you can get as crazy as you want anything on this page that has its own URL, you could actually add to your link targets, and then just throw kitchen sink spam at it. All right. And that’s how you power up a Yelp listing. So as a brief little tutorial, I wanted to share with you guys I will give an update. I’ll try to set a calendar reminder to revisit this in about a month once I have the reports back from our link builder and all that kind of stuff and see what kind of results we’ve had.
Okay, anybody wants to comment on that? Or can we move into questions?
Adam: I think we’re good.
Bradley: Okay. Moving on.
Is There A Way To Delete Add Redo A Google My Business Listing?
Okay, so MISSMOVING got the first question. She said. I’m assuming it’s a female says, Hello. I’m having a problem with Google My Business listing two of them and want only the ones in New York City, I need to know what to do and will I be able to delete and redo these listings? Well, with it, that’s not really much information. I’m having problems with my GMB doesn’t really explain to us what kind of problems you’re having. So I can’t really give you any advice on it. If I don’t know what the problem is.
There could be any number of problems, right. So I mean, specifically, what are the problems? That’s something we would need to have more information on before I could really provide you with any valid advice. That said, would you be able to delete and redo those listings? Well, I suppose you could if you were able to re-verify or verify under, you know, new locations. The problem is if you’ve already got a verified listing, I mean, that’s one of the challenges, right is to get a verified Google My Business profile. It won’t even publish now until it’s verified. So if you have the ability to reverify new listings. If not, you can buy them from us. We do it at mgyb.co, our store, you can actually for a while we had to shut it down guys, but right now we’re able to do it again. So if you need GMB verified listings, you can get them from us while it’s still available, right? So that’s something you could do you know it again, without enough information, I can’t give you the proper advice, because in some cases, it’s wouldn’t be wise, in my opinion, to terminate, suspend or delete, I should say, remove a listing, when it could just need some work to get it to come back. Like for example, sometimes you get what’s called a pigeon filter. And that’s something that happens. And in fact, I’ve experienced this recently with some of ours, based upon the local least pro method, which was getting a lot of listings, kind of within, you know, they could be in close proximity to them to each other, and that can cause some pigeon filter issues. There are ways to get out of that, but initially, it can cause pigeon filter issues. And I think Marco calls them also soft suspensions. And there are ways to actually get that lifted or removed or to pull it out of that kind of sandbox state. But you know, again, it just depends on what the overall like what we think that the problem was before I would determine whether or not I would just abandon the listing altogether. Or if I would put the effort in to get it out of the sandbox essentially. So again, without enough information, it’s really hard to give you a piece of proper advice on that.
Is There A Link Shortener That You Recommend Besides Firebase?
Ken Robert says, besides Firebase, is there a link shortener that you would recommend using and who to stay away from? Um, there’s shit what does it Rebrandly, I think is one of them. There’s or snip.ly, I think there’s another one. There’s a lot of those that you can do a lot of really cool stuff with. Where you can add like header codes like pixels and stuff into links and that kind of stuff that you could use. You can actually, you have a subscription, a paid subscription, you can actually brand those domains to something I do guys, I just create my own link shortener like I’ve you know, I’ve done it with a couple of different domains. And I just added Pretty Link the plugin. And I use my own domain as a link shortener now Now, obviously, there’s not an inherent authority in that yet, but over time, it will build some. But you know, that’s what I’ve done. Marco, do you want to comment on that at all?
Marco: No, because I keep pushing Firebase.
Bradley: Yeah.
Marco: He says, besides Firebase to me, everything else is just I don’t know. Whatever.
Bradley: Okay, well, there you go. And there is a way to get good links out of Firebase guys. I just don’t know how to do it. Marco does but he won’t share it. So, unfortunately, you won’t hear that.
Is It Possible To Create A New Google Account And Build Drive Stacks And Point Everything To An Existing GMB And Client Website?
Ken says I have a client that has an established GMB but I’m not going to have access to the GMB or associated Google account. I already know what Marco would tell them. Anyway, is it possible to create a new Google account and build a driver a drive stack, Gsite, Youtube, @ID, etc. and point everything to the existing GMB and their website? Is it an issue doing it doing that from outside the Google account that’s not associated with the GMB? I mean, that’s your next best thing can In my opinion, I’ll let Marco comment on that. But, you know, it certainly, in my opinion, would be better if you could get access. But if you can’t, you can’t, then that would be this the next best thing Marco, what do you say?
Marco: I say that a client who won’t give me access to a GMB as a fire or former client? Yeah. I mean, I’m gonna I’m sorry, what? Why do you have to go to all of these extra steps. And if you do have to go extra steps, if they make you do all of this, I hope you’re charging enough to make it worth your time. Because you actually have to mirror whatever it is that they did on the GMB and that you have to try to push over from one hop instead of working in the golden frame right, so to speak, which is GMB, the GMB itself for the company and anything else associated with it just makes your job harder. Which, you know, I, I don’t understand that. And again, I won’t even deal with someone who says, Well, you can’t work on this GMB. Okay, then we just can’t work there.
Bradley: Yeah, I agree with that, if you have a client is making it hard for you to difficult to do your job, it actually puts you at a handicap right? A disadvantage. And so if that’s the case, you charge them a premium, you know, and I totally agree with that. And clear state that very clearly in your proposal, like, Look, if you give me access, I can charge you this much. But if I have to do everything, like the secret scroll route, right, like take the back door to get everything done, because you’re making it difficult for me to do my job, then I’m going to have to charge you premium because it’s more work more effort, more time, all that kind of stuff. So I agree with that. Totally. But yeah, I mean, lastly, as I said, you could, again, that’s still going to be a much slower route, and my opinion because it’s not the same entity. I mean, it’s not the same account, you can still push authority and all that, but it’s not the same.
Does Using A Tracking Phone Number To A Client’s GMB Listing Trigger Any Negative Reactions From Google?
Okay, Gordon’s up. Hey guys, thank you very much again for your hump days help. You’re welcome, as usual, is greatly appreciated. I presume that if you wanted to use a tracking phone number for client clients GMB listing, you could simply go back and edit the existing citations to replace the original number with the tracking number, but will doing that trigger any negative reactions from Google or make it more difficult to rank the listing in the three pack? Well, yes and no. It depends on how you do it because you can add additional phone numbers and GMB, he doesn’t have to just be one. So it depends on what you’re trying to track if all you’re trying to track is the phone numbers to the Google listing. Right and then you can add the tracking number as the primary number in the GMB and then move. Whatever the number digital number was to the secondary number in GMB and Google will know both numbers are there and associated with that GMB profile. So your existing citations, it will not cause an NAP issue because even though the published phone number in Google will be your tracking number and the citations will be the original phone number, Google knows because the original phone number is still part of the GMB. You haven’t listed inside the GMB but it just might not show as the published number. Google will know that it’s still part of the GMB itself right? It’s similar to service area businesses, right? Most business directories will not allow you to publish a listing without a street address. And we get that question a lot of people say well, now if service area businesses if Google does not allow you to publish your physical address your physical location in the service area businesses in the listing, you have to go clear that before you even add your service areas or else you can get a suspension in GMB. When people say, well, then can should I go publish citations or build citations with just city-state and zip as opposed to a street address, city, state, and zip? And no, because first of all, most directories aren’t going to allow you to have a listing unless you have a street address. But even if you do, I would recommend that you still have the street address showing in the directories because you want to make that association between that kind of push that same data, right, you want that data consistency. But what I’m saying is if so if you are building citations, your business directories most of them are going to require a street address but your GMB doesn’t show it doesn’t publish it. However, in order to verify the GMB you had to have had an address at some point, right? Because when you first set it up, it has to have an address or else it won’t allow you to even set it up. So Google understands and knows what physical location is associated with that business.
So when you build other citations out there, even though it’s an unpublished address, Google knows that that’s associated and pointing to that business. Right? That’s, that’s correct. So the same thing goes with the phone number, if you unpublished the original phone number, but you still leave it as part of the GMB because it’s still listed as a secondary phone number in the inside the dashboard, although it may not show in maps, then your citations are still going to be referencing that original number. And that shouldn’t be a problem. And I’ve done that, guys. That’s why I know that and if that’s all you’re trying to track is the calls to the GSB itself, then you can just add that tracking phone number as the primary phone number. Now if you want to track calls through all of the other places that the NAP is published, and yes, you’d have to go through and do a citation cleanup job, which is very tedious work, I would never recommend you do that on your own. Okay. So hopefully that makes sense. Now you might see up actually I’ve done it before not seen any movement at all. But typically if you do something sort of a change, you might see a little bit of dancing. But you know, as I said, I’ve done, I’ve changed. I’ve even changed business names, believe it or not in GMB or like upended like a city or and stuff like that to it in the past and not seen any movement. So, you know, again, I take that with a grain of salt, but you should if you’re as long as you’re keeping the original number, just as a secondary number, you shouldn’t have any problems.
Will Leaving An Old Site Online While Having A New Website More Helpful In Ranking A GMB Listing In 3-Pack?
Number two, if you create a new website that is more helpful in ranking the business, GMB listing, but leaves the old site online. Will that has any negative effect for ranking the three pack? Well, I would do a canonicalization. If you’re not going to 301 redirect the old to the new, then I would leave the new pot or the excuse me, the old still published online but I would set up canonical, which would be essentially it still would remain a published website Google says that a canonical URL won’t index they say typically will you know be removed from the index because your canonical your canonical points to where it should be packed. The credit to but that’s not it doesn’t always honor that like you’ll see a lot of the time stuff that does have a canonical still indexed. So that’s what I would do I would leave the site indexed or excuse me a live published with inset canonical URLs to your new site. You want to comment or add to that, Marco?
Adam: No.
Will A Brand New Domain Make It Harder To Rank A GMB Listing In 3-Pack?
Okay. Number three. Many thanks again, Gordon. Now, I don’t I mean, I don’t know because I don’t buy age domains to try to rank anymore. I stopped doing that years ago. So I haven’t tested that specifically with GMB stuff. But I can’t imagine that it would, I could be wrong. But typically, as I said, I’d rather go with a domain that I select the name of Like so that I can brand it after the business or the pseudo business, if it’s for lead gen, I want to create a brand. And if you have to buy a, you know an expired domain, because if you’re buying expired domain because it had some age and perhaps some backlinks built to it already, then you’re pretty much stuck using that particular name anyways, unless you just have a different company name altogether, but the URL or the domain doesn’t really jive or match with the brand name, which I don’t like that I’d rather have a brand a domain that matches the name of the company. That makes sense. So I don’t know I haven’t tested that specifically with GMB stuff. But I’d rather just use a new one that I was able to designate the name that I wanted select the name that I want it. Okay.
What Are The Benefits Of Cloudflare CDN Compared To Using Registrar?
Tasha is I bought your video lead gen system I’ve started going through it few questions I had were What’s the reason to set up cloud flare CDN benefits over using registrar also not sure if later in the course you go over how to approach local clients. You don’t have lead gen properties. But you offer other SEO types of services. Yeah, you obviously haven’t been through all the training. I always use Cloud player just for DNS because it allows me to do a lot of additional things that, you know, I just like cloud players a DNS third-party DNS service, you don’t have to use it. You can use your registrar DNS if you’d like. It’s entirely up to you. You know, DNS is just a tool, right? It’s just something that you would use, you can use Cloudflare if you want. Use your domain registrar, if you want to use another DNS service you want it really doesn’t matter. So that’s insignificant. Do whatever makes you happy.
Does Video Lead Gen System Teach You How To Approach Local Clients?
Do I go through how you approach other local clients? Yes, that’s like module two. There’s the first module where I talk about specifically using targeting service providers for monetizing lead gen assets. But then module two I talked about how to use the same methods to approach clients. I talked about approaching clients to sell them GMB marketing services, but you can apply it. And again, this is in the training, you can apply that same method to, for whatever services you provide, whether it’s Facebook ads or video marketing or whatever services you provide, you just modify the messaging to whatever it is that you provide. That’s it, it’s the, it’s the method that I wanted to teach, right? That the processes or the services that I provide may be different than yours, and that’s perfectly fine. So you just have to apply the method or modify the method to fit your specific products and services, that’s all okay. But it’s an effective method to and stick Go. Go all the way through the training, make sure that you implement some of the advanced strategies because that’s really how you get the best results. It’s through the follow-up guys. Remember, video lead gen system was all about getting a conversation started. Once the conversation gets started or contact has been made, and they engage or interact with your, your emails, then that’s it’s all in the follow-up. Like that’s how you get you convert them it’s all in the follow up and you can do that through manually reaching out to them when you receive notification that they’ve engaged with your content through you can call them you can send them immediate follow up emails when you get notified that they’ve engaged don’t just stop with one by the way, you know, send them a call or a email immediately following their you know, notification that they’ve engaged but if they don’t reply don’t give up send it you know, hit them two or three days later again with another message Hey, just wanted to follow up. Find out if you had a chance to see my video blah blah, blah, and send them a call send them I went through this I even talked about this on a hump day hangout I think last week or the week before where you can even do things like setting up voice, voicemail drop brainless voicemail, so and you can automate these guys to where when they engage with your emails, it can automatically send them based upon whatever rules you set to trigger it, you can send them a ring lyst voicemail, so a voicemail will get inserted into their phone without ever ringing. Hey, this is Bradley, I just wanted to follow up to find out if you had a chance to watch the video and take a look at what I offer, you know that kind of stuff. Right? Then you can send direct mail like and you can automate this stuff, guys, I talked about this on free Hump Day hangouts like a week or two ago. So you can go back and watch the replay from a week or two ago and you’ll see exactly what I’m talking about. And I added that by the way to the training. So it’s in the advanced module, the advanced strategy module. But you can trigger an automatic direct mail postcard to go out or a letter that you know what I’m saying. So these are all things that you set up guys and it’s all about the follow-up. Don’t think that you’re going to go out, create a landing page, put a video on it, send out a few video emails and your all your client needs are going to be met. Like that’s not how this works. It requires work and follow up, but it’s a unique way to get their attention.
Once you’ve got their attention, then it’s all about following up until they’re ready to contact you back. You’ve really got to earn build trust, build rapport. And that’s how you do it. Because remember, guys, businesses are getting absolutely hammered relentlessly with solicitations from advertising and marketing companies 24 hours a day, seven days a week. So don’t think that just having a video email is going to be your like you’re done. You’re you’ve out, you know, outworked, all of the other solicitors out there. That’s not the case you have to stay be unique in your approach. And in follow up in a unique way, right, which is why I talked about doing voiceless ring or ring this voicemail, excuse me, and doing direct mail and sending follow-ups when you know that they’ve opened or engaged with one of your emails. Like those are the kind of things that will set you apart from your competitors from the other solicitors out there. Ok. So again, all in the follow-up. Adam knows that
Scott’s up. We’re almost out of time and we’re almost out of questions. You guys have been short on questions lately, but it’s all right. We can wrap up early. Scott says I missed her on Facebook training. Will there be more on Facebook or will it be included in the mastermind? It’s in the mastermind, Scott. Looking forward to more GMB training. Yeah, it’s in the mastermind. We did it in the mastermind. There will be some additional training in there. Probably after we do the next GMB launch or you know, the with the new version, the new methods, we’re going to be doing some probably some training on ads because I’ve been doing a lot of Google Ad stuff. That’s why Hernan came in and did some training on Facebook ads on how to use that stuff. Okay.
Okay, Scott says shout out for the MGYB services order the small links package and the results are excellent. 3500 links from nice web two. or excuse me web two articles. Yeah, they’re great guys. Like I’m telling you that link service has been customized and design and tested thoroughly for years, specifically to power up our tier one assets. I mean, like Daddea has a custom built a beautiful, beautiful link building packages that work incredibly well for powering up syndication networks, drive stacks, citations. You know, press releases, @ID pages, all of these things that we teach as tier one assets. We do all the nasty SEO stuff to the tier one assets never direct to the money sites. And the SEO packages or the link building packages, excuse me, that Daddea has built have been custom built specifically for our methods and they work incredibly well. So like hands down, it should be like I was making a joke about this earlier but do you want fries with that? Right like when you go through a drive-thru you want fries with that? Well, do you want links with that? Like it should be that’s what we should ask. syndication networks he wants to do you want links with that, you know, drive stack, you want to link to that. Because it works really, really well.
Marco: I got disconnected for a second Sorry, guys. But I’d like to give a shout out to the MGYB link building services to Daddea is awesome. And the way that he did it is everything is niche-related relevant so that when you order a package for what whether you’re local or e-commerce or whatever it is, he has a relevant network for it. It’s just millions and millions of profiles that he has built up. And you have to remember how long was he with you before Semantic Mastery, Bradley?
Bradley: Oh, shit, probably. Well, he was with me for full time for at least a year, a year and a half but for probably two years because he worked for me for about six months. And then I hired him full time. And then we launched Semantic Mastery and he ended up going out on his own and now he’s a contractor for us, but he runs his own entire company’s own agency essentially.
Marco: Right. So he’s been link building for about seven years. Yeah, and that’s all he does. That’s his business. That’s it. That’s what he has his employer is doing that this is where he concentrates most he does other stuff. Guys, don’t get me wrong, but I mean, his main focus is this link building service that he’s provided. And I can remember three or four years ago when we started talking about the link relevant packages, right to be niche relevant packages and how we needed to build all of these networks. That had to be, you know, focused on on the different niches and to give people the option to be able to get links that were relevant, because we had already seen the beginnings of what I call A-R-T, right activity, relevance, trust, and authority. And we saw how links from relevant sources were much more powerful than just orphaned links that really didn’t mean anything, especially when the ranking score algorithm and the distance graph came into effect. So shout out to Dahlia, and everything that he’s doing because it’s working like gangbusters right now. It’s ridiculous what he’s done.
Bradley: Yeah. It’s um, it’s almost like the easy button because it really does it powers everything up. It’s just crazy. And I like it because all I gotta do is submit the URLs and a list of keywords and then he does all the rest. That’s it. I mean, it’s that easy. So, all right,
What Are Some Ways To Increase Proximity Radius For Keywords Besides Geotagged Images?
Leon says, excuse me, and we got to wrap it up in a couple of minutes guys. Besides geotagged images, what are some ways to increase your proximity radius for keywords well content besides the geotagged images? It’s marketing and using you know content marketing and using the terms that you want and the locations as you know, the names of the cities and the locations that you want to rank in as well will generate leads from right so I mean, for example, guys, I’ve talked about this in the past, but the near me keywords if you’re doing again, you know, almost everything I do is for contractors. But if I go into GMB sites I see all the time like 40-50% of the search queries and GMB Insights that have brought exposure to that maps listing has have come from near me or variations of the near me type of key search query.
So near me close by in my area close to me, you know, those type of search queries they pop up all the time now. And that’s because Google suggests them, right. And so for mobile devices, especially people taught tap it because it’s suggested and it’s usually one of the top suggested search queries in suggesting. So people tap them and so it’s naturally is providing a lot of traffic now a lot of exposure. So how can you utilize the near me keywords as well as locations, right? Because if you want to influence and so I’ve always done really simply, and I’ve taught this and some of the courses but like, you put as a GMB post, for example, and you can do this in blog posts to guys and press releases and things like that you can target the near me search queries and how do you do it in a way that it reads? Well, well, you could say like for a GMB posts I like to use the first line of the post saying Did you just search for and then you put in quotes you know plumber near me or emergency plumber near me and then you put an end quote right and then you put the city name in whatever city so we are doing an example earlier for plumber Fairfax. So did you just search for a plumber near me and Fairfax? Right question mark so now that reads well and now you’ve got your keyword in the near me keyword which is generating a shit ton of traffic anyways and you’ve got the city that you want to promote that you want to get better results from more leads from rank better whatever you’ve got the city name in there upended essentially there are direct you know in close proximity to the near me keyword search query. So my point is that’s how you do it guys. And you can also make sure that you’re not only geotagging images, but you’re using those types of keywords and like the alt text, you can add those keywords in the metadata of the images as well. Does that make sense? So just, you know, geotagged images, especially images that from those areas like taken from phones and or devices that have GPS enabled, taking photos that are that have, you know, buildings and things like remember guys, Google has Street View, and Google Earth and all that kind of stuff. So you can get images that Google will recognize within that, that are from that area to use those and then use those types of keyword search queries. And that’s one of the things like Google gives you the keys to the kingdom. I always thought it was funny that if you go to insights, and you right click or, you know, highlight, excuse me, drag, you know, drag and highlight all of the keywords and insights and just paste them into an Excel file or Google Sheets. Then in the one column, you’re going to have all the search queries that have brought exposure to the maps listing. And if you start targeting those in GMB posts, you get more exposure for those keywords. I always thought that was funny because it’s like Google is telling you hey, here are the keywords that are bringing you exposure.
Maps, if you target these, we’re going to give you more exposure. And always thought that was funny, but it’s true. And so you can and again, you can manipulate those by a pending different location modifier is to those keywords, especially near me keywords and it works really well. Okay.
All right. Um, let’s see, I presume it’s useful to put all the Yelp URLs in the Google stack, right? I don’t know, Marco might be able to answer that. I would think that would be a little bit too many. That’s a lot of damn URLs. But that’s up to Marco. Can you comment on that? Have you seen our spreadsheet? We put anything and everything in it. There you go. He goes in there to syndication Academy, anything and everything that you can get in there you go, the link building becomes a whole lot easier. There you go. Because you can put it, Yeah, and that makes sense. You can put all these into a spreadsheet and hit the spreadsheet, like with the kitchen sink, you know, and you’re going to power all those up through an iframe through a drive a Google Drive File. So.
okay, Stevens. I was at Semantic Mastery member for many months but then had to quit long story I’m thinking of coming back and if I come back and get and get the new video email sales course you are offering as well or do I have to buy that separately? No, it’s part of mastermind, Stephen. If you have any questions about that specifically, just reach out to support at Semantic Mastery calm, and video lead gen system is one of the courses that is is available to you as a mastermind member without an additional charge. We do have slightly different processes to how and when products or other courses are released. But that’s just to help you to get you know, to stay focused instead of dumping like 18 products on you all at once that overwhelms people we’ve learned that actually turns people off. So we do have kind of a slightly different process. But if that’s something specifically that interests you that you want to get as part of joining mastermind, again, just contact support, we’ll work it out with you. Okay, we just did that for a new member. We have a new member Anna, who just joined a couple of days ago, welcome and by the way, and she requested the same thing and we were able to give it to her
Alright, last question. We’re done. g by the way, I’m calling Eugene from now on. He’s a new mastermind member. He just joined last Wednesday right after Hump Day Hangouts. So welcome. Or maybe it was too into anyways, it was recently I think it was last Wednesday. And since I don’t know how to pronounce your name, and I’m probably butchering it, I’m just going to call you g from now on. So,
welcome to the mastermind. Again, g says whoops, Yelp co.uk can be iframe and the link from it is do follow to the money site. So I presume it’s also a good candidate for Google to the Google site, ad ID and so on. You’re absolutely right.
Absolutely. Right.
So and guys think about that. That���s the other thing, just really quickly, let’s just grab that Yelp URL, and I’ll show you can embed these right. So for example, see how it says in bed Well, you can share the review and that gives you the review URL. But we talked about iframe is all the time. And this is what the embed preview looks like. Right? So you can actually grab that embed URL or that embed code and put that in a, you know, g side and an ID page wherever you want. And that’s a, an iframe that comes back here to the Yelp page, right? And so you can use that and it looks nice, right? It looks like this. And you can actually embed those into stuff. And then like I said, hammer that and if it says, read more on Yelp, what’s it What is that? That’s a link that comes back to this Yelp listing, right. So those are again, we talked about iframe stacking, and RYS Academy and in the mastermind and that kind of stuff. That’s all the things that you can do. So that was a good observation on your part, G.
Alright, guys, five o'clock. We’re wrapping it up. Thanks, everybody, for sticking around. We’ll see you guys next week. No mastermind this week. So Bye, everybody.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 235 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 235
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Click on the video above to watch Episode 235 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Adam: Alright, we are live! Welcome everybody to Hump Day hangouts Episode 235. Today is the eighth of May 2019. And just want to say first of all, thank you for watching. Whether you’re watching us live at https://www.semanticmastery.com/hdquestions, or if you’re checking out the replay on YouTube or wherever the heck you are. Just want to say you know, a lot of times we get asked where to start with Semantic Mastery. This is the place to do it. You can ask questions, again at https://www.semanticmastery.com/hdquestions. But secondly, you should grab the Battle Plan and you can find out more about that https://battleplan.semanticmastery.com. If you’re ready to take things up several notches and you want to either start or grow your local digital marketing agency, you should join this Semantic Mastery Mastermind You can find out more about that at https://mastermind.semanticmastery.com. So with that little bit out of the way, we got almost a full group here. We got four out of the five of us. So we’re going to go through and say a little hello. And I’m going to start with Hernan because he looks like he’s eaten. What’s up, man?
Hernan: Hey, dude, it’s good to see you for change, you know? We’re not running in the woods and whatnot and it’s good to see you back and have the Hangout so everybody. I’m just messing with you. I like you.
Adam: I like your shirt. You got your Semantic Mastery shirt on
Hernan: I got the Oh gee, you’re on Yeah. So it’s good to be here man and a lot of good stuff coming up. I’m really excited to be here some good stuff.
Adam: Well, you did. Speaking of good stuff, you did some training for the Mastermind not too long ago, right?
Facebook Training With Hernan
Hernan: Correct. Yeah, we did actually we went deep into lead ads, how to target for Facebook, you know, my kind of my material and my stuff is Facebook. So and I’ve been doing Facebook for a while and I show the guys mostly you know how to target specific areas on local, and specifically, we went into how to target those services that are hard to target on Facebook, like for instance, injury attorney or emergency plumber or tree Service. Like, how do you target them? And how do you target those people? Right. And then we went into that it was pretty cool. And then got a couple questions on our Facebook group that we have to it was cool. And I would you know, if there’s a demand for it, we will definitely, you know, expand the content that’s on there. And we can even do like a step by step thing on Facebook ads. And yeah, now it was pretty cool. Pretty cool.
Bradley: If I made briefly because I’ve had an aversion to Facebook for years. I’ve never had any desire to do it Facebook ads, but I’m actually in the process of setting up my first ads account what I’ve tested it in the past, but like I got tired of it immediately. So I never really followed through. But after her non-straining, I said okay, it’s time I’m, you know, dabble a bit in. So, believe it or not, it was good. I mean, her, not his training was enough to finally convinced me to use it. Because it looks like being able to use Facebook ads for local leads is gotten a lot better than it used to be. And so there’s really no reason why I shouldn’t also know how to do that. So, honestly, thanks. Thanks, Hernan and I will certainly be leaning on you for some advice as I get the campaign further developed.
Hernan: For sure. Yeah. 100% and you know, to mention that and I’ll finish with this, Facebook just launched a new campaign objective which is called store visits. So whenever you have a client that has a store like I don’t know a dentist or not, not people that will go out and serve other people you know, in the clients place but rather the clients that are customers go to their locations, Facebook is setting that up so that they will know when somebody goes into stores just by GPS if they have you know if they have like 4G or whatever, like they have their GPS open on their phone, they will know so you can entice store visit and store visits on Facebook, which is pretty cool. So I’m still testing that new that but there’s a lot of stuff going on for locals which is pretty cool.
Bradley: Very cool.
Adam: Awesome. Alright, moving down the line. Marco. How are you doing?
Marco: I’m gonna crack open my beer
Bradley: starting early huh?
Marco: A toast for OGs everywhere man, I’m almost 16 years online. So I know I was a bit late, right 2003, 2004 because the web had already been on for quite a while but I mean back then, it was the wild wild west and you really had to be on your toes to get but I mean there’s so much money to be made back then. And you know how they say in fashion, everything that was old is new again. Because it’ll kind of filters back. That’s what I’m seeing right now. I keep telling people like it’s the way it was back then. How it was to make money. You just got more links to them. The other guy didn’t you outrank them and you just piled a ton of keywords in the anchor text. And so you got really good rankings. And if you did a little bit more manipulation, then it was more money. That’s the way it is right now. Google has tried to obfuscate the playing field. They’ve tried to trick people into thinking that it’s something that you need a Ph.D. for. Their coders might need master’s degrees and PhDs but we don’t. Because we simplify, we filter it down. That’s what we do in our Mastermind. That’s what we do. And in our paid groups, we filter it right. It’s like pouring a cup of coffee, you go through a lot of steps to end up with a good cup of coffee, but the process for making the cause it’s really simple, hot water through the grounds and you get the just great cup of coffee, but that’s the way it is now you filter out all the bullshit. And you get this great big pile of money, guys. It’s never been easier. Well, let’s say I don’t know how I’m gonna stick to that it has never been easier to make money online than it is right now and so from beautiful Costa Rica to the rest of you guys, keep working on that POFU path man. It’s POFU for bus cuz all you get in the middle is a big fat What? I’ll leave it at that.
Adam: That’s awesome. Yeah, I was doing my sneaky finger back here but yeah, yeah, good setup better, Bradley. How are you doing man?
Bradley: Good. I’m happy to be here. I have another Facebook thing to mention is I was trying to set a new page up in Google our business Google See I always just revert to Google but Facebook Business Manager so that I could run ads to it. Well, I had a business manager account, but apparently, it was disabled for running ads because it stayed inactive for a long time and I didn’t know that until after I’d had a new page to it. And I tried to once I realized that I couldn’t run ads to it, I said, Okay, well, let me delete this page from the business manager. Well, apparently, the business manager ends up owning the page. So when you delete the page from business manager, you like delete your admin access to the page. And I didn’t know that. So again, I’m not much of a Facebook user. And I was the only admin of the page but it removed me. And so then it was like an orphan page, there were no admins at all, no managers. And so I contacted Facebook support and said, help, you know, I need access to my page and they made me print out like or type out a what they call it a declaration of like, and it had like, all these different steps of who I was, I had to provide photo ID, who I was, what my relationship was to the page and to the business to the other admins of the page, which there were none. I had to put this declaration under penalty of perjury that I was who I said I was and then go get this thing notarized in order to get access to my page again. So moral The story is, if you don’t know what you’re doing, get help first. And don’t ever delete yourself as an admin from a page if you’re the only admin because they’ll make you jump through hoops. But long story short, I did get access back to it again, it was just it was a nightmare. But it was pretty important because it was crazy because I went ahead and added another created another page because I was like, screw it. I’m not going through all that I’ll create another page. But I couldn’t use the same slug or page name, you know, the page URL, the username, I guess. And also like, for whatever reason, that page that was orphaned and now was ranking for like the company name and like the other one wasn’t. So I just went through all the hoops that they’ve jumped through but now I think I’m ready to start advertising but that’s why I said Hernan I’m going to lean on you buddy. Because I have a feeling I’ll screw something else up if I don’t.
Hernan: Got you. Don’t just don’t break anything.
Bradley: Don’t touch, don’t touch.
Adam: Well, we got a couple more things we want to cover. Before we get into the questions. First of all, we’ve been adding more and more done for you services at mgyb.co. If you haven’t been over there, head over just again is mgyb.co for your premium done for you, SEO Services not going to run through the laundry list. There’s a lot of really great services you got syndication networks, RYS stacks, all sorts of stuff. Go over there and check it out. And if you’re checking this out on YouTube or even if you’re not, head over to YouTube, check out Semantic Mastery subscribe to the channel. If you come across clips you like or they’ll be helpful share them with people. We’re definitely trying to grow the channel and help people out to we get a lot of feedback that that’s a really helpful place for people to go and, you know, get answers basically their questions. And then last but certainly not least, want to tell everyone about a special opportunity coming up soon. We’re going to have early an early access opportunity to some advanced training to the successor to Local GMB Pro so I don’t know Bradley are you guys if you want to talk a little bit about that. I know we’re still kind of in the secret phase of this, but I wanted to let people know that that’s coming up so they can start to plan to be involved in that.
Bradley: I’ll go first. Yeah, so we’re going to do kind of like an update or the successor version 2.0, whatever the bigger, badder, better version of Local GMB Pro, where it’s going to incorporate more than just GMB assets, which is what we did originally because it was rather new at the time. And we were able to get significant results with just staying within the Google ecosystem. However, the reality is, most clients obviously are going to have self-hosted web sites and they’re going to have a presence across multiple other digital properties. Facebook, you know, citations like Yelp, for example, which by the way, I’m going to do a little bit of Yelp training today guys, briefly before we get into questions too, but most clients, okay, if you’re just building lead gen ss, it was perfectly fine to stay within the GMB ecosystem or the Google ecosystem. Excuse me.
But when it comes to doing like client work, typically or for running like a real business, for the most part, you’re going to end up having a self-hosted website, you’re going to have multiple social media properties syndication networks basically have, you know, just a presence on a lot of other properties. And we want to be able to incorporate all of that into the new training, which is going to show how to use Google and Google My Business to help get better results for everything, your digital presence across the board. And so that’s really what we’re going to be doing. Robin, Marco, you know, Marco always puts mad scientists cap on and goes deep into the lab and starts trying to break shit. And then that’s where we develop products most of the time. So he and Rob are going back into the lab, essentially, and they’re in there now like starting to figure out other stuff plus a lot of stuff that we’ve learned over the last many months especially with scaling the GMB stuff that we’re going to incorporate into the new training. And we’re going to do it in a slightly different model this way, and that’s what Adam was alluding to. We have an opportunity for people to come in kind of an early bird special, where we’re going to do live training and live updates via webinar over the course of several weeks. And we’ve got a couple of case studies going on as well, that will be a not just us too, we’ve also got some of our members like our Mastermind members, essentially, that are doing case studies.
So there will be some diversity, as it won’t just be us teaching shit, there will be case studies from some of our members that are applying what they’re learning. So it’ll be slightly different. It’s going to be kind of a new format, how we produce that training. At the end of it, it’s obviously going to be all packaged up and sold as a product. But if anybody wants to come kind of real-time, follow along through the process as we’re developing the product and recording the training and that kind of stuff and through the webinars and get access to directly to us for QA and those kinds of things. That would be the best time would be to come in on the early bird side of it like through the presale offer that we’re going to give we’re going to make available here shortly. Marco, do you want to comment on it?
Marco: Nah, we’re just gonna try to break it.
Bradley: enough said.
Adam: Alright guys, anything else? Are we ready to get into it?
Bradley: I think we can get into it.
Adam: All right, let’s do it.
Yelp Ranking & Link Building Technique
Bradley: All right, we don’t have a lot of questions just yet. So there’s something I want to cover briefly because I just actually had a client reach out to me, who does. He does a lot of Facebook stuff or excuse me, not Facebook, Yelp stuff. He’s a contractor and he was doing a lot of Yelp advertising. And then Yelp went on kind of a rampage recently, guys within the last six months or so. And they’ve done this before, but it got really bad about six months ago, eight months ago, somewhere around that time frame where they started to hide reviews. And they filter them out. And I’ve read multiple articles online about like they’ve actually come out and stated that two businesses that have too many five star reviews look unnatural whether they were natural reviews or not, it looks unnatural. So they started hiding them or filtering them. And so my, my client was pissed because he was spending, I think $1,000 a month or like $1200 dollars a month or something on advertising through Yelp, I wasn’t managing that for him. I do the SEO for him. But ever since they started filtering reviews, like he, you know, some of his traffic has actually died down even though he’s a paid advertiser with Yelp. And so I know Yelp says that they don’t promote any organic part of Yelp, advertisers over non-advertisers. But it’s just like Google guys, you know, you Google says you can’t use paid ad traffic to get SEO results. And that’s bullshit. We’ve proven that over and over and over again. So Yelp does the same thing. If you’re an advertiser, you get promoted more both as an advertiser as well as organic results. And if you stop advertising, they’ll start to demote you essentially. And we’ve seen that time and again.
And so anyway, he reached out to me the other day to say that, you know, Yelp’s been pissing him off. He’s still an advertiser. He doesn’t advertise as much. He’s actually spending a part of that now with me and Google ads, we’re doing some display ad stuff and some YouTube stuff. But and I think part of the reason that Yelp has started to pull back on his exposure is that he has reduced his overall ad spend. And so he was asking me about, you know, is there anything that we can do SEO wise that can help him with Yelp. And so I did develop, I’ve tested this in the past. Now, I’m going to share with you this method I’ve shared it in the past on Hump Day Hangouts as well. But I think it’s valid. And I do want to express like one disclaimer, a caveat to this is that yelps algorithm is there’s a ton of different ranking factors inside of Yelp, similarly to Google, but they’re not the same as Google and they’re changing. Rather, they evolved, they change rather frequently, Yelp does, what they do in order to determine where the organic listings are going to rank now if you guys have ever been and I’m going to grab the screen and we’re going to go to a quick demo. But if you go to a Yelp index page, for example, you’ll see that there’s a bunch of advertisers now at the top before you even get to the organic section. But what I want to point out as a way to do traditional SEO stuff, which is Yelp guys, you can absolutely hammer it with links. And that’s one of the ways that you can actually get an individual Yelp page listing page to rank above an index page in Google search. Now in the past that by doing that by pushing a bunch of link equity link juice, essentially throwing a whole lot of links at a Yelp page, you could get a Yelp page to outrank an index page, a Yelp index page in Google search, which ultimately had an effect on the ranking within organic Yelp too, right. So within Yelp itself, however, I don’t know that that’s still the case.
So I’m about to test it but you guys know we have MGYB we’ve got our link builder in there. Our master link builder daddy at his services are now available in our store at MGYB.co Well if you go check out link building, you’ll see it. And the top-level package for link building for just two tiers of links, we didn’t add a third tier. But it’s I think it’s 20,000 tier one web to auto links, and 150,000, tier two GSA links, it comes out to be 360 bucks, so, but it’s super, super powerful. And if you know what to aim it at, you can get results with that. And so I actually just yesterday placed an order to target my client’s Yelp page with that two-tier link building package. Again, 20,000 tier one web to auto links and 150,000 tier two GSA links, and I’m going to show you exactly the URLs that I targeted for the Yellow Page to show you guys how you can really just push a shit ton of power into there. Now in the coming weeks, it’s going to take roughly a month for that link building package to be completed as well as the indexing and all of that so and you know, I’m going to set a calendar reminder to bring this up again in a month. Once I have some results. I’m obviously going to blow out my I’m tracking the Yelp rankings right now with this. So I can see that type of movement I can get out of it.
I’m tracking the Yelp rankings in Google, I haven’t figured out how to trap track the Yelp rankings in Yelp yet, other than just manually for some of the cities that we’re targeting, which is you know, we’re targeting specific keyword plus about five different cities. So I might just do that manually, but in a month, I’m going to send you guys or I’d like to on a hump day hangout provide an update to show you guys what kind of results we got with pushing Yelp and Google as well as what it did what kind of effect it had on the Yelp listing in Yelp itself. So let me go ahead and grab the screen and show you guys exactly what I was talking about. Because there’s a lot of URLs inside it out guys that you can you can hammer with links and since it’s Yelp, it’s like Amazon or Google you can throw kitchen sink spam at it. And so it’s a perfect buffer site to use to just push a shit ton of links into so let’s just do something like I don’t know we’ll say plumber Fairfax, VA.
If you guys have noticed this, let me zoom in on this a little bit for local. Guess what the back again, really big for local keywords guys like especially for contractors. If you take a look, you’ll see it’s citation sites, business directory sites are back again, like, there’s it seems like this happens every it goes in cycles. Google will show business directory sites for local searches, especially for contractors. I don’t know because I stick mainly with contractors, guys. So I don’t know about other industries. But it looks like for contractors stuff that, you know, goes in cycles, it seems like there are periods of time where Google will push the directories down and allow websites like individual websites to rank, but then it comes back where the directories come back again, and then it’s the directory index pages, which I always thought was funny because think about this when you go to Google and you do a search for a keyword phrase like plumber Fairfax for example. If you click on one of these, all that does is go to another index page. Remember, this is just an index page, right? This is a Google index page. And this is what Google is saying as the top 10 results for this particular keyword search, this search query, and it’s just showing an index of the top 10 index results, right. But then if you click through, and by the way, that’s number one, right Yelp. But if you click through what is Yelp, and Yelp is nothing but another set of indexed results. So it really to me, I think it’s shitty that Google does that I think Google should be promoting individual websites or even individual pages on the business directories, not another index page. Does that make sense? Because to me, it’s like, why would you go from one index to another index? It doesn’t make any sense but again, it goes in cycles. It seems like that’s what happens.
But if you take a look like Yelp has their Angie’s List, Home Advisor looks like this is another index type page, bestpickreports.com. So you can see there are obviously there are some individual businesses ranked here. But there are multiple indexed index pages essentially from other business directories. So that what I’m going to show you though, is how in the past and again, it’s been a while since I’ve done this, so I’m anxious to see if I can still achieve the same kind of results that I was able to in the past. But that’s how do you get an individual Yelp listing to push above the index listing, right. And then ultimately, hopefully, we’ll be able to not only push it in Google, but also get an individual Yelp listing to push above or at the top of the organic section in the Yelp listings, which by the way, look at this, if you take a look guys, this is the sponsored results. I’ll zoom in a little bit. This is the sponsored results section. So these are advertisers, people paying in Yelp just like Google does. The sponsored results are always at the top but take a look at how many there are. There’s 1,2,3,4,5,6,7,8,9,10 looks like there are 10 sponsored results before it even gets to the organic results. So it makes sense.
So again, it just to me, it’s, I don’t think it’s right that they do this, but it is what it is. And there’s a lot of traffic to be had on Yelp. By the way, if you’re, if you’re if you’ve never been listed on Yelp before, the moment that you get listed on Yelp, you will start to get hammered relentlessly with sales calls from Yelp, trying to sell your advertising and no matter how many times you tell them no, they will continue to call and they’ll call two and three times a week. And it��s absolutely insane. I think it ought to be illegal, illegal. You know, with all the lead gen assets I run. It’s crazy how many calls my call center fields from Yelp reps, and they always say the same stupid thing every time they say oh, well, we’re the new Yelp representative for your territory or your area. And we’re just calling because we’re offering some new advertising packages and blah blah, it’s always the same pitch, but it’s all bullshit. It’s no matter how many times you tell them, take us off your call this leave us alone. If you’ve got a listing on Yelp, they will call you to death, especially if you’ve claimed it just so you’re aware of that.
Alright, so anyways, let’s just pick one of these for a second. Actually, this guy right here used to be an SEO client of mine about four years ago, Cardinal plumbing. Anyways, let’s just scroll down. Let’s use that one. Okay. Again, used to be an SEO client of mine. If we go in here, it looks like they’ve got 52 photos. This is what I want to show you about how to push power into the Yelp listing for Google sake. But also, like I said, it used to have a significant influence on Yelp, too. But I don’t know that that’s the case anymore. That’s kind of why I want to test it. So first of all, I would grab this URL right here and open up a notepad file standby. And I should probably open an Excel file, but that’s okay. I’ll just use notepad because it’ll be easier. Let me change the control plus
Alright, we’re just going to use Notepad, you can clean it up, obviously, if you’re using a spreadsheet, but that’s going to be the primary URL, right. But there’s a ton of other URLs on this page that I want to show you that you can also push link juice into some of which are canonical URLs, which won’t show if anybody you know, it doesn’t show in a backlink analysis tool, like AHREFs or Majestic or something if you’re building links to the URLs that are canonicalization to this URL. So in case, you guys hadn’t seen this before if we click on right click view page source. You scroll down a little bit, right here, you’ll see the linkrel=canonical, and that’s the URL that I just put in my notepad file right there. Well, all of these are the different language or what they call, a href language tags. So these are all URLs for Yelp in the different countries. And what they are every one of those URLs are canonicalization to this URL, right, which is the primary US English, you know, yelp.com URL for that business. So that makes sense. So what you can do here is actually grab all of these URLs right here. Now you have to trim them obviously down to the URL and get rid of the HTML code. And that’s why, like I said, having a, you can do this in a spreadsheet, you can do you know, find and replace, to get rid of some of this stuff, all that kind of stuff. What I like to do guys, by the way, is just put in like a tab, right there and a tab right here. And then I do you know, I’ll do a Find and Replace and get rid of all of these all at one time. And then I’ll do that in this case, I do sterling-4. And then if I replace, I do sterling-4 with the tab and then replay up, let me just demonstrate it honestly, because if I don’t, some of you guys are going to know how to do it. So what I’m going to do is actually grab this right there. I’m going to go to find and replace or replace And I’m going to say replace al and what it should do. And in fact, as I said, I need to grab this actually need to grab that right there. Anyways, I’m not going to go through that. But you can trim that down to where do you end up with just the URLs, okay, that’s what you want to do. There are also tools out there that will do that kind of stuff, trim it down to just URLs. Anyways, once you do that, now you’ve got all these different URLs that you can build links to. So that when you’re buying a big link building package, or you’re, you’re if you’re doing your own, if you use link building tools, I can’t stand doing that shit. But if you do it you’re on your own. It’s better to have multiple targets than it is to just hit all on this one URL. You kind of want to spread the link juice out across different target URLs, but they all benefit the same URL, this singular URL up here. Does that make sense? So again, that’s a really good target there, use all those different canonicalization hreflang URLs.
Alright, so let’s keep moving. Next. If we actually go up here and take a look at the images here, guys, it says there are 52 photos. So if you click that little icon there that said, See 52 or 52 photos, each one of these if you look at the URL bar, guys, the address bar up here if I click on that, look at that, that’s a unique URL, right? If I move it what to do, it changes to another URL. So every one of these is additional link targets that you can use to push additional juice into this Yelp listing, right. So I wouldn’t recommend that you go through that’s funny, because that photo was one of the photos we put on the website that I did for them, like four years ago. So that’s an old photo. Anyways, uh, every one of these is another URL that you could build links to. So I wouldn’t recommend that you go manually copy all these. So let me give you a little shortcut is in the Chrome Store, go to chromestore.com or whatever, go do a Google search for Chrome Store. click through and then type in link grabber. And that’s this thing right here. You can see I’ve already got it installed on my in my Chrome browser. Okay, so from here, what we’re going to do is just close this out to where we’re on the photo index page, and all I’m going to do is click the link grabber. And if you scroll down here, right here, you’ll see starting with, it always says yelp.com slash biz underscore photos. So those are the photos right there on that index page. Those are all the URLs to all those photos. So all I gotta do is just copy these right here. And go play and paste these into my, as I said, it would be better if I had a spreadsheet, but I would just put them right there. See that, guys. That’s another whole set of URLs that you can build links to see that they’re all unique URLs, it’s all going to push power or juice link equity right back into this top-level URL right here. All right, and so again, same thing, you would just go to the next page right down here, and you click link grabber again, come down here where it starts to say biz underscore photos, you want to copy those down to here, copy them to clipboard and then go paste them into your link target file, whatever that may be, in this case, notepad file. See that?
So now again, once I had trimmed all this shit down, I’d end up with this URL, all these hreflang URLs, and then all of these image URLs. And now, there’s probably other URLs that you could also build links to. I mean, I know there is, for example, if you wanted to, you could actually scrape the review URLs directly to the reviews and that kind of stuff. So you can get as crazy as you want anything on this page that has its own URL, you could actually add to your link targets, and then just throw kitchen sink spam at it. All right. And that’s how you power up a Yelp listing. So as a brief little tutorial, I wanted to share with you guys I will give an update. I’ll try to set a calendar reminder to revisit this in about a month once I have the reports back from our link builder and all that kind of stuff and see what kind of results we’ve had.
Okay, anybody wants to comment on that? Or can we move into questions?
Adam: I think we’re good.
Bradley: Okay. Moving on.
Is There A Way To Delete Add Redo A Google My Business Listing?
Okay, so MISSMOVING got the first question. She said. I’m assuming it’s a female says, Hello. I’m having a problem with Google My Business listing two of them and want only the ones in New York City, I need to know what to do and will I be able to delete and redo these listings? Well, with it, that’s not really much information. I’m having problems with my GMB doesn’t really explain to us what kind of problems you’re having. So I can’t really give you any advice on it. If I don’t know what the problem is.
There could be any number of problems, right. So I mean, specifically, what are the problems? That’s something we would need to have more information on before I could really provide you with any valid advice. That said, would you be able to delete and redo those listings? Well, I suppose you could if you were able to re-verify or verify under, you know, new locations. The problem is if you’ve already got a verified listing, I mean, that’s one of the challenges, right is to get a verified Google My Business profile. It won’t even publish now until it’s verified. So if you have the ability to reverify new listings. If not, you can buy them from us. We do it at mgyb.co, our store, you can actually for a while we had to shut it down guys, but right now we’re able to do it again. So if you need GMB verified listings, you can get them from us while it’s still available, right? So that’s something you could do you know it again, without enough information, I can’t give you the proper advice, because in some cases, it’s wouldn’t be wise, in my opinion, to terminate, suspend or delete, I should say, remove a listing, when it could just need some work to get it to come back. Like for example, sometimes you get what’s called a pigeon filter. And that’s something that happens. And in fact, I’ve experienced this recently with some of ours, based upon the local least pro method, which was getting a lot of listings, kind of within, you know, they could be in close proximity to them to each other, and that can cause some pigeon filter issues. There are ways to get out of that, but initially, it can cause pigeon filter issues. And I think Marco calls them also soft suspensions. And there are ways to actually get that lifted or removed or to pull it out of that kind of sandbox state. But you know, again, it just depends on what the overall like what we think that the problem was before I would determine whether or not I would just abandon the listing altogether. Or if I would put the effort in to get it out of the sandbox essentially. So again, without enough information, it’s really hard to give you a piece of proper advice on that.
Is There A Link Shortener That You Recommend Besides Firebase?
Ken Robert says, besides Firebase, is there a link shortener that you would recommend using and who to stay away from? Um, there’s shit what does it Rebrandly, I think is one of them. There’s or snip.ly, I think there’s another one. There’s a lot of those that you can do a lot of really cool stuff with. Where you can add like header codes like pixels and stuff into links and that kind of stuff that you could use. You can actually, you have a subscription, a paid subscription, you can actually brand those domains to something I do guys, I just create my own link shortener like I’ve you know, I’ve done it with a couple of different domains. And I just added Pretty Link the plugin. And I use my own domain as a link shortener now Now, obviously, there’s not an inherent authority in that yet, but over time, it will build some. But you know, that’s what I’ve done. Marco, do you want to comment on that at all?
Marco: No, because I keep pushing Firebase.
Bradley: Yeah.
Marco: He says, besides Firebase to me, everything else is just I don’t know. Whatever.
Bradley: Okay, well, there you go. And there is a way to get good links out of Firebase guys. I just don’t know how to do it. Marco does but he won’t share it. So, unfortunately, you won’t hear that.
Is It Possible To Create A New Google Account And Build Drive Stacks And Point Everything To An Existing GMB And Client Website?
Ken says I have a client that has an established GMB but I’m not going to have access to the GMB or associated Google account. I already know what Marco would tell them. Anyway, is it possible to create a new Google account and build a driver a drive stack, Gsite, Youtube, @ID, etc. and point everything to the existing GMB and their website? Is it an issue doing it doing that from outside the Google account that’s not associated with the GMB? I mean, that’s your next best thing can In my opinion, I’ll let Marco comment on that. But, you know, it certainly, in my opinion, would be better if you could get access. But if you can’t, you can’t, then that would be this the next best thing Marco, what do you say?
Marco: I say that a client who won’t give me access to a GMB as a fire or former client? Yeah. I mean, I’m gonna I’m sorry, what? Why do you have to go to all of these extra steps. And if you do have to go extra steps, if they make you do all of this, I hope you’re charging enough to make it worth your time. Because you actually have to mirror whatever it is that they did on the GMB and that you have to try to push over from one hop instead of working in the golden frame right, so to speak, which is GMB, the GMB itself for the company and anything else associated with it just makes your job harder. Which, you know, I, I don’t understand that. And again, I won’t even deal with someone who says, Well, you can’t work on this GMB. Okay, then we just can’t work there.
Bradley: Yeah, I agree with that, if you have a client is making it hard for you to difficult to do your job, it actually puts you at a handicap right? A disadvantage. And so if that’s the case, you charge them a premium, you know, and I totally agree with that. And clear state that very clearly in your proposal, like, Look, if you give me access, I can charge you this much. But if I have to do everything, like the secret scroll route, right, like take the back door to get everything done, because you’re making it difficult for me to do my job, then I’m going to have to charge you premium because it’s more work more effort, more time, all that kind of stuff. So I agree with that. Totally. But yeah, I mean, lastly, as I said, you could, again, that’s still going to be a much slower route, and my opinion because it’s not the same entity. I mean, it’s not the same account, you can still push authority and all that, but it’s not the same.
Does Using A Tracking Phone Number To A Client’s GMB Listing Trigger Any Negative Reactions From Google?
Okay, Gordon’s up. Hey guys, thank you very much again for your hump days help. You’re welcome, as usual, is greatly appreciated. I presume that if you wanted to use a tracking phone number for client clients GMB listing, you could simply go back and edit the existing citations to replace the original number with the tracking number, but will doing that trigger any negative reactions from Google or make it more difficult to rank the listing in the three pack? Well, yes and no. It depends on how you do it because you can add additional phone numbers and GMB, he doesn’t have to just be one. So it depends on what you’re trying to track if all you’re trying to track is the phone numbers to the Google listing. Right and then you can add the tracking number as the primary number in the GMB and then move. Whatever the number digital number was to the secondary number in GMB and Google will know both numbers are there and associated with that GMB profile. So your existing citations, it will not cause an NAP issue because even though the published phone number in Google will be your tracking number and the citations will be the original phone number, Google knows because the original phone number is still part of the GMB. You haven’t listed inside the GMB but it just might not show as the published number. Google will know that it’s still part of the GMB itself right? It’s similar to service area businesses, right? Most business directories will not allow you to publish a listing without a street address. And we get that question a lot of people say well, now if service area businesses if Google does not allow you to publish your physical address your physical location in the service area businesses in the listing, you have to go clear that before you even add your service areas or else you can get a suspension in GMB. When people say, well, then can should I go publish citations or build citations with just city-state and zip as opposed to a street address, city, state, and zip? And no, because first of all, most directories aren’t going to allow you to have a listing unless you have a street address. But even if you do, I would recommend that you still have the street address showing in the directories because you want to make that association between that kind of push that same data, right, you want that data consistency. But what I’m saying is if so if you are building citations, your business directories most of them are going to require a street address but your GMB doesn’t show it doesn’t publish it. However, in order to verify the GMB you had to have had an address at some point, right? Because when you first set it up, it has to have an address or else it won’t allow you to even set it up. So Google understands and knows what physical location is associated with that business.
So when you build other citations out there, even though it’s an unpublished address, Google knows that that’s associated and pointing to that business. Right? That’s, that’s correct. So the same thing goes with the phone number, if you unpublished the original phone number, but you still leave it as part of the GMB because it’s still listed as a secondary phone number in the inside the dashboard, although it may not show in maps, then your citations are still going to be referencing that original number. And that shouldn’t be a problem. And I’ve done that, guys. That’s why I know that and if that’s all you’re trying to track is the calls to the GSB itself, then you can just add that tracking phone number as the primary phone number. Now if you want to track calls through all of the other places that the NAP is published, and yes, you’d have to go through and do a citation cleanup job, which is very tedious work, I would never recommend you do that on your own. Okay. So hopefully that makes sense. Now you might see up actually I’ve done it before not seen any movement at all. But typically if you do something sort of a change, you might see a little bit of dancing. But you know, as I said, I’ve done, I’ve changed. I’ve even changed business names, believe it or not in GMB or like upended like a city or and stuff like that to it in the past and not seen any movement. So, you know, again, I take that with a grain of salt, but you should if you’re as long as you’re keeping the original number, just as a secondary number, you shouldn’t have any problems.
Will Leaving An Old Site Online While Having A New Website More Helpful In Ranking A GMB Listing In 3-Pack?
Number two, if you create a new website that is more helpful in ranking the business, GMB listing, but leaves the old site online. Will that has any negative effect for ranking the three pack? Well, I would do a canonicalization. If you’re not going to 301 redirect the old to the new, then I would leave the new pot or the excuse me, the old still published online but I would set up canonical, which would be essentially it still would remain a published website Google says that a canonical URL won’t index they say typically will you know be removed from the index because your canonical your canonical points to where it should be packed. The credit to but that’s not it doesn’t always honor that like you’ll see a lot of the time stuff that does have a canonical still indexed. So that’s what I would do I would leave the site indexed or excuse me a live published with inset canonical URLs to your new site. You want to comment or add to that, Marco?
Adam: No.
Will A Brand New Domain Make It Harder To Rank A GMB Listing In 3-Pack?
Okay. Number three. Many thanks again, Gordon. Now, I don’t I mean, I don’t know because I don’t buy age domains to try to rank anymore. I stopped doing that years ago. So I haven’t tested that specifically with GMB stuff. But I can’t imagine that it would, I could be wrong. But typically, as I said, I’d rather go with a domain that I select the name of Like so that I can brand it after the business or the pseudo business, if it’s for lead gen, I want to create a brand. And if you have to buy a, you know an expired domain, because if you’re buying expired domain because it had some age and perhaps some backlinks built to it already, then you’re pretty much stuck using that particular name anyways, unless you just have a different company name altogether, but the URL or the domain doesn’t really jive or match with the brand name, which I don’t like that I’d rather have a brand a domain that matches the name of the company. That makes sense. So I don’t know I haven’t tested that specifically with GMB stuff. But I’d rather just use a new one that I was able to designate the name that I wanted select the name that I want it. Okay.
What Are The Benefits Of Cloudflare CDN Compared To Using Registrar?
Tasha is I bought your video lead gen system I’ve started going through it few questions I had were What’s the reason to set up cloud flare CDN benefits over using registrar also not sure if later in the course you go over how to approach local clients. You don’t have lead gen properties. But you offer other SEO types of services. Yeah, you obviously haven’t been through all the training. I always use Cloud player just for DNS because it allows me to do a lot of additional things that, you know, I just like cloud players a DNS third-party DNS service, you don’t have to use it. You can use your registrar DNS if you’d like. It’s entirely up to you. You know, DNS is just a tool, right? It’s just something that you would use, you can use Cloudflare if you want. Use your domain registrar, if you want to use another DNS service you want it really doesn’t matter. So that’s insignificant. Do whatever makes you happy.
Does Video Lead Gen System Teach You How To Approach Local Clients?
Do I go through how you approach other local clients? Yes, that’s like module two. There’s the first module where I talk about specifically using targeting service providers for monetizing lead gen assets. But then module two I talked about how to use the same methods to approach clients. I talked about approaching clients to sell them GMB marketing services, but you can apply it. And again, this is in the training, you can apply that same method to, for whatever services you provide, whether it’s Facebook ads or video marketing or whatever services you provide, you just modify the messaging to whatever it is that you provide. That’s it, it’s the, it’s the method that I wanted to teach, right? That the processes or the services that I provide may be different than yours, and that’s perfectly fine. So you just have to apply the method or modify the method to fit your specific products and services, that’s all okay. But it’s an effective method to and stick Go. Go all the way through the training, make sure that you implement some of the advanced strategies because that’s really how you get the best results. It’s through the follow-up guys. Remember, video lead gen system was all about getting a conversation started. Once the conversation gets started or contact has been made, and they engage or interact with your, your emails, then that’s it’s all in the follow-up. Like that’s how you get you convert them it’s all in the follow up and you can do that through manually reaching out to them when you receive notification that they’ve engaged with your content through you can call them you can send them immediate follow up emails when you get notified that they’ve engaged don’t just stop with one by the way, you know, send them a call or a email immediately following their you know, notification that they’ve engaged but if they don’t reply don’t give up send it you know, hit them two or three days later again with another message Hey, just wanted to follow up. Find out if you had a chance to see my video blah blah, blah, and send them a call send them I went through this I even talked about this on a hump day hangout I think last week or the week before where you can even do things like setting up voice, voicemail drop brainless voicemail, so and you can automate these guys to where when they engage with your emails, it can automatically send them based upon whatever rules you set to trigger it, you can send them a ring lyst voicemail, so a voicemail will get inserted into their phone without ever ringing. Hey, this is Bradley, I just wanted to follow up to find out if you had a chance to watch the video and take a look at what I offer, you know that kind of stuff. Right? Then you can send direct mail like and you can automate this stuff, guys, I talked about this on free Hump Day hangouts like a week or two ago. So you can go back and watch the replay from a week or two ago and you’ll see exactly what I’m talking about. And I added that by the way to the training. So it’s in the advanced module, the advanced strategy module. But you can trigger an automatic direct mail postcard to go out or a letter that you know what I’m saying. So these are all things that you set up guys and it’s all about the follow-up. Don’t think that you’re going to go out, create a landing page, put a video on it, send out a few video emails and your all your client needs are going to be met. Like that’s not how this works. It requires work and follow up, but it’s a unique way to get their attention.
Once you’ve got their attention, then it’s all about following up until they’re ready to contact you back. You’ve really got to earn build trust, build rapport. And that’s how you do it. Because remember, guys, businesses are getting absolutely hammered relentlessly with solicitations from advertising and marketing companies 24 hours a day, seven days a week. So don’t think that just having a video email is going to be your like you’re done. You’re you’ve out, you know, outworked, all of the other solicitors out there. That’s not the case you have to stay be unique in your approach. And in follow up in a unique way, right, which is why I talked about doing voiceless ring or ring this voicemail, excuse me, and doing direct mail and sending follow-ups when you know that they’ve opened or engaged with one of your emails. Like those are the kind of things that will set you apart from your competitors from the other solicitors out there. Ok. So again, all in the follow-up. Adam knows that
Scott’s up. We’re almost out of time and we’re almost out of questions. You guys have been short on questions lately, but it’s all right. We can wrap up early. Scott says I missed her on Facebook training. Will there be more on Facebook or will it be included in the mastermind? It’s in the mastermind, Scott. Looking forward to more GMB training. Yeah, it’s in the mastermind. We did it in the mastermind. There will be some additional training in there. Probably after we do the next GMB launch or you know, the with the new version, the new methods, we’re going to be doing some probably some training on ads because I’ve been doing a lot of Google Ad stuff. That’s why Hernan came in and did some training on Facebook ads on how to use that stuff. Okay.
Okay, Scott says shout out for the MGYB services order the small links package and the results are excellent. 3500 links from nice web two. or excuse me web two articles. Yeah, they’re great guys. Like I’m telling you that link service has been customized and design and tested thoroughly for years, specifically to power up our tier one assets. I mean, like Daddea has a custom built a beautiful, beautiful link building packages that work incredibly well for powering up syndication networks, drive stacks, citations. You know, press releases, @ID pages, all of these things that we teach as tier one assets. We do all the nasty SEO stuff to the tier one assets never direct to the money sites. And the SEO packages or the link building packages, excuse me, that Daddea has built have been custom built specifically for our methods and they work incredibly well. So like hands down, it should be like I was making a joke about this earlier but do you want fries with that? Right like when you go through a drive-thru you want fries with that? Well, do you want links with that? Like it should be that’s what we should ask. syndication networks he wants to do you want links with that, you know, drive stack, you want to link to that. Because it works really, really well.
Marco: I got disconnected for a second Sorry, guys. But I’d like to give a shout out to the MGYB link building services to Daddea is awesome. And the way that he did it is everything is niche-related relevant so that when you order a package for what whether you’re local or e-commerce or whatever it is, he has a relevant network for it. It’s just millions and millions of profiles that he has built up. And you have to remember how long was he with you before Semantic Mastery, Bradley?
Bradley: Oh, shit, probably. Well, he was with me for full time for at least a year, a year and a half but for probably two years because he worked for me for about six months. And then I hired him full time. And then we launched Semantic Mastery and he ended up going out on his own and now he’s a contractor for us, but he runs his own entire company’s own agency essentially.
Marco: Right. So he’s been link building for about seven years. Yeah, and that’s all he does. That’s his business. That’s it. That’s what he has his employer is doing that this is where he concentrates most he does other stuff. Guys, don’t get me wrong, but I mean, his main focus is this link building service that he’s provided. And I can remember three or four years ago when we started talking about the link relevant packages, right to be niche relevant packages and how we needed to build all of these networks. That had to be, you know, focused on on the different niches and to give people the option to be able to get links that were relevant, because we had already seen the beginnings of what I call A-R-T, right activity, relevance, trust, and authority. And we saw how links from relevant sources were much more powerful than just orphaned links that really didn’t mean anything, especially when the ranking score algorithm and the distance graph came into effect. So shout out to Dahlia, and everything that he’s doing because it’s working like gangbusters right now. It’s ridiculous what he’s done.
Bradley: Yeah. It’s um, it’s almost like the easy button because it really does it powers everything up. It’s just crazy. And I like it because all I gotta do is submit the URLs and a list of keywords and then he does all the rest. That’s it. I mean, it’s that easy. So, all right,
What Are Some Ways To Increase Proximity Radius For Keywords Besides Geotagged Images?
Leon says, excuse me, and we got to wrap it up in a couple of minutes guys. Besides geotagged images, what are some ways to increase your proximity radius for keywords well content besides the geotagged images? It’s marketing and using you know content marketing and using the terms that you want and the locations as you know, the names of the cities and the locations that you want to rank in as well will generate leads from right so I mean, for example, guys, I’ve talked about this in the past, but the near me keywords if you’re doing again, you know, almost everything I do is for contractors. But if I go into GMB sites I see all the time like 40-50% of the search queries and GMB Insights that have brought exposure to that maps listing has have come from near me or variations of the near me type of key search query.
So near me close by in my area close to me, you know, those type of search queries they pop up all the time now. And that’s because Google suggests them, right. And so for mobile devices, especially people taught tap it because it’s suggested and it’s usually one of the top suggested search queries in suggesting. So people tap them and so it’s naturally is providing a lot of traffic now a lot of exposure. So how can you utilize the near me keywords as well as locations, right? Because if you want to influence and so I’ve always done really simply, and I’ve taught this and some of the courses but like, you put as a GMB post, for example, and you can do this in blog posts to guys and press releases and things like that you can target the near me search queries and how do you do it in a way that it reads? Well, well, you could say like for a GMB posts I like to use the first line of the post saying Did you just search for and then you put in quotes you know plumber near me or emergency plumber near me and then you put an end quote right and then you put the city name in whatever city so we are doing an example earlier for plumber Fairfax. So did you just search for a plumber near me and Fairfax? Right question mark so now that reads well and now you’ve got your keyword in the near me keyword which is generating a shit ton of traffic anyways and you’ve got the city that you want to promote that you want to get better results from more leads from rank better whatever you’ve got the city name in there upended essentially there are direct you know in close proximity to the near me keyword search query. So my point is that’s how you do it guys. And you can also make sure that you’re not only geotagging images, but you’re using those types of keywords and like the alt text, you can add those keywords in the metadata of the images as well. Does that make sense? So just, you know, geotagged images, especially images that from those areas like taken from phones and or devices that have GPS enabled, taking photos that are that have, you know, buildings and things like remember guys, Google has Street View, and Google Earth and all that kind of stuff. So you can get images that Google will recognize within that, that are from that area to use those and then use those types of keyword search queries. And that’s one of the things like Google gives you the keys to the kingdom. I always thought it was funny that if you go to insights, and you right click or, you know, highlight, excuse me, drag, you know, drag and highlight all of the keywords and insights and just paste them into an Excel file or Google Sheets. Then in the one column, you’re going to have all the search queries that have brought exposure to the maps listing. And if you start targeting those in GMB posts, you get more exposure for those keywords. I always thought that was funny because it’s like Google is telling you hey, here are the keywords that are bringing you exposure.
Maps, if you target these, we’re going to give you more exposure. And always thought that was funny, but it’s true. And so you can and again, you can manipulate those by a pending different location modifier is to those keywords, especially near me keywords and it works really well. Okay.
All right. Um, let’s see, I presume it’s useful to put all the Yelp URLs in the Google stack, right? I don’t know, Marco might be able to answer that. I would think that would be a little bit too many. That’s a lot of damn URLs. But that’s up to Marco. Can you comment on that? Have you seen our spreadsheet? We put anything and everything in it. There you go. He goes in there to syndication Academy, anything and everything that you can get in there you go, the link building becomes a whole lot easier. There you go. Because you can put it, Yeah, and that makes sense. You can put all these into a spreadsheet and hit the spreadsheet, like with the kitchen sink, you know, and you’re going to power all those up through an iframe through a drive a Google Drive File. So.
okay, Stevens. I was at Semantic Mastery member for many months but then had to quit long story I’m thinking of coming back and if I come back and get and get the new video email sales course you are offering as well or do I have to buy that separately? No, it’s part of mastermind, Stephen. If you have any questions about that specifically, just reach out to support at Semantic Mastery calm, and video lead gen system is one of the courses that is is available to you as a mastermind member without an additional charge. We do have slightly different processes to how and when products or other courses are released. But that’s just to help you to get you know, to stay focused instead of dumping like 18 products on you all at once that overwhelms people we’ve learned that actually turns people off. So we do have kind of a slightly different process. But if that’s something specifically that interests you that you want to get as part of joining mastermind, again, just contact support, we’ll work it out with you. Okay, we just did that for a new member. We have a new member Anna, who just joined a couple of days ago, welcome and by the way, and she requested the same thing and we were able to give it to her
Alright, last question. We’re done. g by the way, I’m calling Eugene from now on. He’s a new mastermind member. He just joined last Wednesday right after Hump Day Hangouts. So welcome. Or maybe it was too into anyways, it was recently I think it was last Wednesday. And since I don’t know how to pronounce your name, and I’m probably butchering it, I’m just going to call you g from now on. So,
welcome to the mastermind. Again, g says whoops, Yelp co.uk can be iframe and the link from it is do follow to the money site. So I presume it’s also a good candidate for Google to the Google site, ad ID and so on. You’re absolutely right.
Absolutely. Right.
So and guys think about that. That’s the other thing, just really quickly, let’s just grab that Yelp URL, and I’ll show you can embed these right. So for example, see how it says in bed Well, you can share the review and that gives you the review URL. But we talked about iframe is all the time. And this is what the embed preview looks like. Right? So you can actually grab that embed URL or that embed code and put that in a, you know, g side and an ID page wherever you want. And that’s a, an iframe that comes back here to the Yelp page, right? And so you can use that and it looks nice, right? It looks like this. And you can actually embed those into stuff. And then like I said, hammer that and if it says, read more on Yelp, what’s it What is that? That’s a link that comes back to this Yelp listing, right. So those are again, we talked about iframe stacking, and RYS Academy and in the mastermind and that kind of stuff. That’s all the things that you can do. So that was a good observation on your part, G.
Alright, guys, five o'clock. We’re wrapping it up. Thanks, everybody, for sticking around. We’ll see you guys next week. No mastermind this week. So Bye, everybody.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 235 published first on your-t1-blog-url http://bit.ly/1WMpNvB May 13, 2019 at 08:35PM Semantic Mastery http://bit.ly/2vg4Or5
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 235
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Announcement
Adam: Alright, we are live! Welcome everybody to Hump Day hangouts Episode 235. Today is the eighth of May 2019. And just want to say first of all, thank you for watching. Whether you’re watching us live at https://www.semanticmastery.com/hdquestions, or if you’re checking out the replay on YouTube or wherever the heck you are. Just want to say you know, a lot of times we get asked where to start with Semantic Mastery. This is the place to do it. You can ask questions, again at https://www.semanticmastery.com/hdquestions. But secondly, you should grab the Battle Plan and you can find out more about that https://battleplan.semanticmastery.com. If you’re ready to take things up several notches and you want to either start or grow your local digital marketing agency, you should join this Semantic Mastery Mastermind You can find out more about that at https://mastermind.semanticmastery.com. So with that little bit out of the way, we got almost a full group here. We got four out of the five of us. So we’re going to go through and say a little hello. And I’m going to start with Hernan because he looks like he’s eaten. What’s up, man?
Hernan: Hey, dude, it’s good to see you for change, you know? We’re not running in the woods and whatnot and it’s good to see you back and have the Hangout so everybody. I’m just messing with you. I like you.
Adam: I like your shirt. You got your Semantic Mastery shirt on
Hernan: I got the Oh gee, you’re on Yeah. So it’s good to be here man and a lot of good stuff coming up. I’m really excited to be here some good stuff.
Adam: Well, you did. Speaking of good stuff, you did some training for the Mastermind not too long ago, right?
Facebook Training With Hernan
Hernan: Correct. Yeah, we did actually we went deep into lead ads, how to target for Facebook, you know, my kind of my material and my stuff is Facebook. So and I’ve been doing Facebook for a while and I show the guys mostly you know how to target specific areas on local, and specifically, we went into how to target those services that are hard to target on Facebook, like for instance, injury attorney or emergency plumber or tree Service. Like, how do you target them? And how do you target those people? Right. And then we went into that it was pretty cool. And then got a couple questions on our Facebook group that we have to it was cool. And I would you know, if there’s a demand for it, we will definitely, you know, expand the content that’s on there. And we can even do like a step by step thing on Facebook ads. And yeah, now it was pretty cool. Pretty cool.
Bradley: If I made briefly because I’ve had an aversion to Facebook for years. I’ve never had any desire to do it Facebook ads, but I’m actually in the process of setting up my first ads account what I’ve tested it in the past, but like I got tired of it immediately. So I never really followed through. But after her non-straining, I said okay, it’s time I’m, you know, dabble a bit in. So, believe it or not, it was good. I mean, her, not his training was enough to finally convinced me to use it. Because it looks like being able to use Facebook ads for local leads is gotten a lot better than it used to be. And so there’s really no reason why I shouldn’t also know how to do that. So, honestly, thanks. Thanks, Hernan and I will certainly be leaning on you for some advice as I get the campaign further developed.
Hernan: For sure. Yeah. 100% and you know, to mention that and I’ll finish with this, Facebook just launched a new campaign objective which is called store visits. So whenever you have a client that has a store like I don’t know a dentist or not, not people that will go out and serve other people you know, in the clients place but rather the clients that are customers go to their locations, Facebook is setting that up so that they will know when somebody goes into stores just by GPS if they have you know if they have like 4G or whatever, like they have their GPS open on their phone, they will know so you can entice store visit and store visits on Facebook, which is pretty cool. So I’m still testing that new that but there’s a lot of stuff going on for locals which is pretty cool.
Bradley: Very cool.
Adam: Awesome. Alright, moving down the line. Marco. How are you doing?
Marco: I’m gonna crack open my beer
Bradley: starting early huh?
Marco: A toast for OGs everywhere man, I’m almost 16 years online. So I know I was a bit late, right 2003, 2004 because the web had already been on for quite a while but I mean back then, it was the wild wild west and you really had to be on your toes to get but I mean there’s so much money to be made back then. And you know how they say in fashion, everything that was old is new again. Because it’ll kind of filters back. That’s what I’m seeing right now. I keep telling people like it’s the way it was back then. How it was to make money. You just got more links to them. The other guy didn’t you outrank them and you just piled a ton of keywords in the anchor text. And so you got really good rankings. And if you did a little bit more manipulation, then it was more money. That’s the way it is right now. Google has tried to obfuscate the playing field. They’ve tried to trick people into thinking that it’s something that you need a Ph.D. for. Their coders might need master’s degrees and PhDs but we don’t. Because we simplify, we filter it down. That’s what we do in our Mastermind. That’s what we do. And in our paid groups, we filter it right. It’s like pouring a cup of coffee, you go through a lot of steps to end up with a good cup of coffee, but the process for making the cause it’s really simple, hot water through the grounds and you get the just great cup of coffee, but that’s the way it is now you filter out all the bullshit. And you get this great big pile of money, guys. It’s never been easier. Well, let’s say I don’t know how I’m gonna stick to that it has never been easier to make money online than it is right now and so from beautiful Costa Rica to the rest of you guys, keep working on that POFU path man. It’s POFU for bus cuz all you get in the middle is a big fat What? I’ll leave it at that.
Adam: That’s awesome. Yeah, I was doing my sneaky finger back here but yeah, yeah, good setup better, Bradley. How are you doing man?
Bradley: Good. I’m happy to be here. I have another Facebook thing to mention is I was trying to set a new page up in Google our business Google See I always just revert to Google but Facebook Business Manager so that I could run ads to it. Well, I had a business manager account, but apparently, it was disabled for running ads because it stayed inactive for a long time and I didn’t know that until after I’d had a new page to it. And I tried to once I realized that I couldn’t run ads to it, I said, Okay, well, let me delete this page from the business manager. Well, apparently, the business manager ends up owning the page. So when you delete the page from business manager, you like delete your admin access to the page. And I didn’t know that. So again, I’m not much of a Facebook user. And I was the only admin of the page but it removed me. And so then it was like an orphan page, there were no admins at all, no managers. And so I contacted Facebook support and said, help, you know, I need access to my page and they made me print out like or type out a what they call it a declaration of like, and it had like, all these different steps of who I was, I had to provide photo ID, who I was, what my relationship was to the page and to the business to the other admins of the page, which there were none. I had to put this declaration under penalty of perjury that I was who I said I was and then go get this thing notarized in order to get access to my page again. So moral The story is, if you don’t know what you’re doing, get help first. And don’t ever delete yourself as an admin from a page if you’re the only admin because they’ll make you jump through hoops. But long story short, I did get access back to it again, it was just it was a nightmare. But it was pretty important because it was crazy because I went ahead and added another created another page because I was like, screw it. I’m not going through all that I’ll create another page. But I couldn’t use the same slug or page name, you know, the page URL, the username, I guess. And also like, for whatever reason, that page that was orphaned and now was ranking for like the company name and like the other one wasn’t. So I just went through all the hoops that they’ve jumped through but now I think I’m ready to start advertising but that’s why I said Hernan I’m going to lean on you buddy. Because I have a feeling I’ll screw something else up if I don’t.
Hernan: Got you. Don’t just don’t break anything.
Bradley: Don’t touch, don’t touch.
Adam: Well, we got a couple more things we want to cover. Before we get into the questions. First of all, we’ve been adding more and more done for you services at mgyb.co. If you haven’t been over there, head over just again is mgyb.co for your premium done for you, SEO Services not going to run through the laundry list. There’s a lot of really great services you got syndication networks, RYS stacks, all sorts of stuff. Go over there and check it out. And if you’re checking this out on YouTube or even if you’re not, head over to YouTube, check out Semantic Mastery subscribe to the channel. If you come across clips you like or they’ll be helpful share them with people. We’re definitely trying to grow the channel and help people out to we get a lot of feedback that that’s a really helpful place for people to go and, you know, get answers basically their questions. And then last but certainly not least, want to tell everyone about a special opportunity coming up soon. We’re going to have early an early access opportunity to some advanced training to the successor to Local GMB Pro so I don’t know Bradley are you guys if you want to talk a little bit about that. I know we’re still kind of in the secret phase of this, but I wanted to let people know that that’s coming up so they can start to plan to be involved in that.
Bradley: I’ll go first. Yeah, so we’re going to do kind of like an update or the successor version 2.0, whatever the bigger, badder, better version of Local GMB Pro, where it’s going to incorporate more than just GMB assets, which is what we did originally because it was rather new at the time. And we were able to get significant results with just staying within the Google ecosystem. However, the reality is, most clients obviously are going to have self-hosted web sites and they’re going to have a presence across multiple other digital properties. Facebook, you know, citations like Yelp, for example, which by the way, I’m going to do a little bit of Yelp training today guys, briefly before we get into questions too, but most clients, okay, if you’re just building lead gen ss, it was perfectly fine to stay within the GMB ecosystem or the Google ecosystem. Excuse me.
But when it comes to doing like client work, typically or for running like a real business, for the most part, you’re going to end up having a self-hosted website, you’re going to have multiple social media properties syndication networks basically have, you know, just a presence on a lot of other properties. And we want to be able to incorporate all of that into the new training, which is going to show how to use Google and Google My Business to help get better results for everything, your digital presence across the board. And so that’s really what we’re going to be doing. Robin, Marco, you know, Marco always puts mad scientists cap on and goes deep into the lab and starts trying to break shit. And then that’s where we develop products most of the time. So he and Rob are going back into the lab, essentially, and they’re in there now like starting to figure out other stuff plus a lot of stuff that we’ve learned over the last many months especially with scaling the GMB stuff that we’re going to incorporate into the new training. And we’re going to do it in a slightly different model this way, and that’s what Adam was alluding to. We have an opportunity for people to come in kind of an early bird special, where we’re going to do live training and live updates via webinar over the course of several weeks. And we’ve got a couple of case studies going on as well, that will be a not just us too, we’ve also got some of our members like our Mastermind members, essentially, that are doing case studies.
So there will be some diversity, as it won’t just be us teaching shit, there will be case studies from some of our members that are applying what they’re learning. So it’ll be slightly different. It’s going to be kind of a new format, how we produce that training. At the end of it, it’s obviously going to be all packaged up and sold as a product. But if anybody wants to come kind of real-time, follow along through the process as we’re developing the product and recording the training and that kind of stuff and through the webinars and get access to directly to us for QA and those kinds of things. That would be the best time would be to come in on the early bird side of it like through the presale offer that we’re going to give we’re going to make available here shortly. Marco, do you want to comment on it?
Marco: Nah, we’re just gonna try to break it.
Bradley: enough said.
Adam: Alright guys, anything else? Are we ready to get into it?
Bradley: I think we can get into it.
Adam: All right, let’s do it.
Yelp Ranking & Link Building Technique
Bradley: All right, we don’t have a lot of questions just yet. So there’s something I want to cover briefly because I just actually had a client reach out to me, who does. He does a lot of Facebook stuff or excuse me, not Facebook, Yelp stuff. He’s a contractor and he was doing a lot of Yelp advertising. And then Yelp went on kind of a rampage recently, guys within the last six months or so. And they’ve done this before, but it got really bad about six months ago, eight months ago, somewhere around that time frame where they started to hide reviews. And they filter them out. And I’ve read multiple articles online about like they’ve actually come out and stated that two businesses that have too many five star reviews look unnatural whether they were natural reviews or not, it looks unnatural. So they started hiding them or filtering them. And so my, my client was pissed because he was spending, I think $1,000 a month or like $1200 dollars a month or something on advertising through Yelp, I wasn’t managing that for him. I do the SEO for him. But ever since they started filtering reviews, like he, you know, some of his traffic has actually died down even though he’s a paid advertiser with Yelp. And so I know Yelp says that they don’t promote any organic part of Yelp, advertisers over non-advertisers. But it’s just like Google guys, you know, you Google says you can’t use paid ad traffic to get SEO results. And that’s bullshit. We’ve proven that over and over and over again. So Yelp does the same thing. If you’re an advertiser, you get promoted more both as an advertiser as well as organic results. And if you stop advertising, they’ll start to demote you essentially. And we’ve seen that time and again.
And so anyway, he reached out to me the other day to say that, you know, Yelp’s been pissing him off. He’s still an advertiser. He doesn’t advertise as much. He’s actually spending a part of that now with me and Google ads, we’re doing some display ad stuff and some YouTube stuff. But and I think part of the reason that Yelp has started to pull back on his exposure is that he has reduced his overall ad spend. And so he was asking me about, you know, is there anything that we can do SEO wise that can help him with Yelp. And so I did develop, I’ve tested this in the past. Now, I’m going to share with you this method I’ve shared it in the past on Hump Day Hangouts as well. But I think it’s valid. And I do want to express like one disclaimer, a caveat to this is that yelps algorithm is there’s a ton of different ranking factors inside of Yelp, similarly to Google, but they’re not the same as Google and they’re changing. Rather, they evolved, they change rather frequently, Yelp does, what they do in order to determine where the organic listings are going to rank now if you guys have ever been and I’m going to grab the screen and we’re going to go to a quick demo. But if you go to a Yelp index page, for example, you’ll see that there’s a bunch of advertisers now at the top before you even get to the organic section. But what I want to point out as a way to do traditional SEO stuff, which is Yelp guys, you can absolutely hammer it with links. And that’s one of the ways that you can actually get an individual Yelp page listing page to rank above an index page in Google search. Now in the past that by doing that by pushing a bunch of link equity link juice, essentially throwing a whole lot of links at a Yelp page, you could get a Yelp page to outrank an index page, a Yelp index page in Google search, which ultimately had an effect on the ranking within organic Yelp too, right. So within Yelp itself, however, I don’t know that that’s still the case.
So I’m about to test it but you guys know we have MGYB we’ve got our link builder in there. Our master link builder daddy at his services are now available in our store at MGYB.co Well if you go check out link building, you’ll see it. And the top-level package for link building for just two tiers of links, we didn’t add a third tier. But it’s I think it’s 20,000 tier one web to auto links, and 150,000, tier two GSA links, it comes out to be 360 bucks, so, but it’s super, super powerful. And if you know what to aim it at, you can get results with that. And so I actually just yesterday placed an order to target my client’s Yelp page with that two-tier link building package. Again, 20,000 tier one web to auto links and 150,000 tier two GSA links, and I’m going to show you exactly the URLs that I targeted for the Yellow Page to show you guys how you can really just push a shit ton of power into there. Now in the coming weeks, it’s going to take roughly a month for that link building package to be completed as well as the indexing and all of that so and you know, I’m going to set a calendar reminder to bring this up again in a month. Once I have some results. I’m obviously going to blow out my I’m tracking the Yelp rankings right now with this. So I can see that type of movement I can get out of it.
I’m tracking the Yelp rankings in Google, I haven’t figured out how to trap track the Yelp rankings in Yelp yet, other than just manually for some of the cities that we’re targeting, which is you know, we’re targeting specific keyword plus about five different cities. So I might just do that manually, but in a month, I’m going to send you guys or I’d like to on a hump day hangout provide an update to show you guys what kind of results we got with pushing Yelp and Google as well as what it did what kind of effect it had on the Yelp listing in Yelp itself. So let me go ahead and grab the screen and show you guys exactly what I was talking about. Because there’s a lot of URLs inside it out guys that you can you can hammer with links and since it’s Yelp, it’s like Amazon or Google you can throw kitchen sink spam at it. And so it’s a perfect buffer site to use to just push a shit ton of links into so let’s just do something like I don’t know we’ll say plumber Fairfax, VA.
If you guys have noticed this, let me zoom in on this a little bit for local. Guess what the back again, really big for local keywords guys like especially for contractors. If you take a look, you’ll see it’s citation sites, business directory sites are back again, like, there’s it seems like this happens every it goes in cycles. Google will show business directory sites for local searches, especially for contractors. I don’t know because I stick mainly with contractors, guys. So I don’t know about other industries. But it looks like for contractors stuff that, you know, goes in cycles, it seems like there are periods of time where Google will push the directories down and allow websites like individual websites to rank, but then it comes back where the directories come back again, and then it’s the directory index pages, which I always thought was funny because think about this when you go to Google and you do a search for a keyword phrase like plumber Fairfax for example. If you click on one of these, all that does is go to another index page. Remember, this is just an index page, right? This is a Google index page. And this is what Google is saying as the top 10 results for this particular keyword search, this search query, and it’s just showing an index of the top 10 index results, right. But then if you click through, and by the way, that’s number one, right Yelp. But if you click through what is Yelp, and Yelp is nothing but another set of indexed results. So it really to me, I think it’s shitty that Google does that I think Google should be promoting individual websites or even individual pages on the business directories, not another index page. Does that make sense? Because to me, it’s like, why would you go from one index to another index? It doesn’t make any sense but again, it goes in cycles. It seems like that’s what happens.
But if you take a look like Yelp has their Angie’s List, Home Advisor looks like this is another index type page, bestpickreports.com. So you can see there are obviously there are some individual businesses ranked here. But there are multiple indexed index pages essentially from other business directories. So that what I’m going to show you though, is how in the past and again, it’s been a while since I’ve done this, so I’m anxious to see if I can still achieve the same kind of results that I was able to in the past. But that’s how do you get an individual Yelp listing to push above the index listing, right. And then ultimately, hopefully, we’ll be able to not only push it in Google, but also get an individual Yelp listing to push above or at the top of the organic section in the Yelp listings, which by the way, look at this, if you take a look guys, this is the sponsored results. I’ll zoom in a little bit. This is the sponsored results section. So these are advertisers, people paying in Yelp just like Google does. The sponsored results are always at the top but take a look at how many there are. There’s 1,2,3,4,5,6,7,8,9,10 looks like there are 10 sponsored results before it even gets to the organic results. So it makes sense.
So again, it just to me, it’s, I don’t think it’s right that they do this, but it is what it is. And there’s a lot of traffic to be had on Yelp. By the way, if you’re, if you’re if you’ve never been listed on Yelp before, the moment that you get listed on Yelp, you will start to get hammered relentlessly with sales calls from Yelp, trying to sell your advertising and no matter how many times you tell them no, they will continue to call and they’ll call two and three times a week. And it’s absolutely insane. I think it ought to be illegal, illegal. You know, with all the lead gen assets I run. It’s crazy how many calls my call center fields from Yelp reps, and they always say the same stupid thing every time they say oh, well, we’re the new Yelp representative for your territory or your area. And we’re just calling because we’re offering some new advertising packages and blah blah, it’s always the same pitch, but it’s all bullshit. It’s no matter how many times you tell them, take us off your call this leave us alone. If you’ve got a listing on Yelp, they will call you to death, especially if you’ve claimed it just so you’re aware of that.
Alright, so anyways, let’s just pick one of these for a second. Actually, this guy right here used to be an SEO client of mine about four years ago, Cardinal plumbing. Anyways, let’s just scroll down. Let’s use that one. Okay. Again, used to be an SEO client of mine. If we go in here, it looks like they’ve got 52 photos. This is what I want to show you about how to push power into the Yelp listing for Google sake. But also, like I said, it used to have a significant influence on Yelp, too. But I don’t know that that’s the case anymore. That’s kind of why I want to test it. So first of all, I would grab this URL right here and open up a notepad file standby. And I should probably open an Excel file, but that’s okay. I’ll just use notepad because it’ll be easier. Let me change the control plus
Alright, we’re just going to use Notepad, you can clean it up, obviously, if you’re using a spreadsheet, but that’s going to be the primary URL, right. But there’s a ton of other URLs on this page that I want to show you that you can also push link juice into some of which are canonical URLs, which won’t show if anybody you know, it doesn’t show in a backlink analysis tool, like AHREFs or Majestic or something if you’re building links to the URLs that are canonicalization to this URL. So in case, you guys hadn’t seen this before if we click on right click view page source. You scroll down a little bit, right here, you’ll see the linkrel=canonical, and that’s the URL that I just put in my notepad file right there. Well, all of these are the different language or what they call, a href language tags. So these are all URLs for Yelp in the different countries. And what they are every one of those URLs are canonicalization to this URL, right, which is the primary US English, you know, yelp.com URL for that business. So that makes sense. So what you can do here is actually grab all of these URLs right here. Now you have to trim them obviously down to the URL and get rid of the HTML code. And that’s why, like I said, having a, you can do this in a spreadsheet, you can do you know, find and replace, to get rid of some of this stuff, all that kind of stuff. What I like to do guys, by the way, is just put in like a tab, right there and a tab right here. And then I do you know, I’ll do a Find and Replace and get rid of all of these all at one time. And then I’ll do that in this case, I do sterling-4. And then if I replace, I do sterling-4 with the tab and then replay up, let me just demonstrate it honestly, because if I don’t, some of you guys are going to know how to do it. So what I’m going to do is actually grab this right there. I’m going to go to find and replace or replace And I’m going to say replace al and what it should do. And in fact, as I said, I need to grab this actually need to grab that right there. Anyways, I’m not going to go through that. But you can trim that down to where do you end up with just the URLs, okay, that’s what you want to do. There are also tools out there that will do that kind of stuff, trim it down to just URLs. Anyways, once you do that, now you’ve got all these different URLs that you can build links to. So that when you’re buying a big link building package, or you’re, you’re if you’re doing your own, if you use link building tools, I can’t stand doing that shit. But if you do it you’re on your own. It’s better to have multiple targets than it is to just hit all on this one URL. You kind of want to spread the link juice out across different target URLs, but they all benefit the same URL, this singular URL up here. Does that make sense? So again, that’s a really good target there, use all those different canonicalization hreflang URLs.
Alright, so let’s keep moving. Next. If we actually go up here and take a look at the images here, guys, it says there are 52 photos. So if you click that little icon there that said, See 52 or 52 photos, each one of these if you look at the URL bar, guys, the address bar up here if I click on that, look at that, that’s a unique URL, right? If I move it what to do, it changes to another URL. So every one of these is additional link targets that you can use to push additional juice into this Yelp listing, right. So I wouldn’t recommend that you go through that’s funny, because that photo was one of the photos we put on the website that I did for them, like four years ago. So that’s an old photo. Anyways, uh, every one of these is another URL that you could build links to. So I wouldn’t recommend that you go manually copy all these. So let me give you a little shortcut is in the Chrome Store, go to chromestore.com or whatever, go do a Google search for Chrome Store. click through and then type in link grabber. And that’s this thing right here. You can see I’ve already got it installed on my in my Chrome browser. Okay, so from here, what we’re going to do is just close this out to where we’re on the photo index page, and all I’m going to do is click the link grabber. And if you scroll down here, right here, you’ll see starting with, it always says yelp.com slash biz underscore photos. So those are the photos right there on that index page. Those are all the URLs to all those photos. So all I gotta do is just copy these right here. And go play and paste these into my, as I said, it would be better if I had a spreadsheet, but I would just put them right there. See that, guys. That’s another whole set of URLs that you can build links to see that they’re all unique URLs, it’s all going to push power or juice link equity right back into this top-level URL right here. All right, and so again, same thing, you would just go to the next page right down here, and you click link grabber again, come down here where it starts to say biz underscore photos, you want to copy those down to here, copy them to clipboard and then go paste them into your link target file, whatever that may be, in this case, notepad file. See that?
So now again, once I had trimmed all this shit down, I’d end up with this URL, all these hreflang URLs, and then all of these image URLs. And now, there’s probably other URLs that you could also build links to. I mean, I know there is, for example, if you wanted to, you could actually scrape the review URLs directly to the reviews and that kind of stuff. So you can get as crazy as you want anything on this page that has its own URL, you could actually add to your link targets, and then just throw kitchen sink spam at it. All right. And that’s how you power up a Yelp listing. So as a brief little tutorial, I wanted to share with you guys I will give an update. I’ll try to set a calendar reminder to revisit this in about a month once I have the reports back from our link builder and all that kind of stuff and see what kind of results we’ve had.
Okay, anybody wants to comment on that? Or can we move into questions?
Adam: I think we’re good.
Bradley: Okay. Moving on.
Is There A Way To Delete Add Redo A Google My Business Listing?
Okay, so MISSMOVING got the first question. She said. I’m assuming it’s a female says, Hello. I’m having a problem with Google My Business listing two of them and want only the ones in New York City, I need to know what to do and will I be able to delete and redo these listings? Well, with it, that’s not really much information. I’m having problems with my GMB doesn’t really explain to us what kind of problems you’re having. So I can’t really give you any advice on it. If I don’t know what the problem is.
There could be any number of problems, right. So I mean, specifically, what are the problems? That’s something we would need to have more information on before I could really provide you with any valid advice. That said, would you be able to delete and redo those listings? Well, I suppose you could if you were able to re-verify or verify under, you know, new locations. The problem is if you’ve already got a verified listing, I mean, that’s one of the challenges, right is to get a verified Google My Business profile. It won’t even publish now until it’s verified. So if you have the ability to reverify new listings. If not, you can buy them from us. We do it at mgyb.co, our store, you can actually for a while we had to shut it down guys, but right now we’re able to do it again. So if you need GMB verified listings, you can get them from us while it’s still available, right? So that’s something you could do you know it again, without enough information, I can’t give you the proper advice, because in some cases, it’s wouldn’t be wise, in my opinion, to terminate, suspend or delete, I should say, remove a listing, when it could just need some work to get it to come back. Like for example, sometimes you get what’s called a pigeon filter. And that’s something that happens. And in fact, I’ve experienced this recently with some of ours, based upon the local least pro method, which was getting a lot of listings, kind of within, you know, they could be in close proximity to them to each other, and that can cause some pigeon filter issues. There are ways to get out of that, but initially, it can cause pigeon filter issues. And I think Marco calls them also soft suspensions. And there are ways to actually get that lifted or removed or to pull it out of that kind of sandbox state. But you know, again, it just depends on what the overall like what we think that the problem was before I would determine whether or not I would just abandon the listing altogether. Or if I would put the effort in to get it out of the sandbox essentially. So again, without enough information, it’s really hard to give you a piece of proper advice on that.
Is There A Link Shortener That You Recommend Besides Firebase?
Ken Robert says, besides Firebase, is there a link shortener that you would recommend using and who to stay away from? Um, there’s shit what does it Rebrandly, I think is one of them. There’s or snip.ly, I think there’s another one. There’s a lot of those that you can do a lot of really cool stuff with. Where you can add like header codes like pixels and stuff into links and that kind of stuff that you could use. You can actually, you have a subscription, a paid subscription, you can actually brand those domains to something I do guys, I just create my own link shortener like I’ve you know, I’ve done it with a couple of different domains. And I just added Pretty Link the plugin. And I use my own domain as a link shortener now Now, obviously, there’s not an inherent authority in that yet, but over time, it will build some. But you know, that’s what I’ve done. Marco, do you want to comment on that at all?
Marco: No, because I keep pushing Firebase.
Bradley: Yeah.
Marco: He says, besides Firebase to me, everything else is just I don’t know. Whatever.
Bradley: Okay, well, there you go. And there is a way to get good links out of Firebase guys. I just don’t know how to do it. Marco does but he won’t share it. So, unfortunately, you won’t hear that.
Is It Possible To Create A New Google Account And Build Drive Stacks And Point Everything To An Existing GMB And Client Website?
Ken says I have a client that has an established GMB but I’m not going to have access to the GMB or associated Google account. I already know what Marco would tell them. Anyway, is it possible to create a new Google account and build a driver a drive stack, Gsite, Youtube, @ID, etc. and point everything to the existing GMB and their website? Is it an issue doing it doing that from outside the Google account that’s not associated with the GMB? I mean, that’s your next best thing can In my opinion, I’ll let Marco comment on that. But, you know, it certainly, in my opinion, would be better if you could get access. But if you can’t, you can’t, then that would be this the next best thing Marco, what do you say?
Marco: I say that a client who won’t give me access to a GMB as a fire or former client? Yeah. I mean, I’m gonna I’m sorry, what? Why do you have to go to all of these extra steps. And if you do have to go extra steps, if they make you do all of this, I hope you’re charging enough to make it worth your time. Because you actually have to mirror whatever it is that they did on the GMB and that you have to try to push over from one hop instead of working in the golden frame right, so to speak, which is GMB, the GMB itself for the company and anything else associated with it just makes your job harder. Which, you know, I, I don’t understand that. And again, I won’t even deal with someone who says, Well, you can’t work on this GMB. Okay, then we just can’t work there.
Bradley: Yeah, I agree with that, if you have a client is making it hard for you to difficult to do your job, it actually puts you at a handicap right? A disadvantage. And so if that’s the case, you charge them a premium, you know, and I totally agree with that. And clear state that very clearly in your proposal, like, Look, if you give me access, I can charge you this much. But if I have to do everything, like the secret scroll route, right, like take the back door to get everything done, because you’re making it difficult for me to do my job, then I’m going to have to charge you premium because it’s more work more effort, more time, all that kind of stuff. So I agree with that. Totally. But yeah, I mean, lastly, as I said, you could, again, that’s still going to be a much slower route, and my opinion because it’s not the same entity. I mean, it’s not the same account, you can still push authority and all that, but it’s not the same.
Does Using A Tracking Phone Number To A Client’s GMB Listing Trigger Any Negative Reactions From Google?
Okay, Gordon’s up. Hey guys, thank you very much again for your hump days help. You’re welcome, as usual, is greatly appreciated. I presume that if you wanted to use a tracking phone number for client clients GMB listing, you could simply go back and edit the existing citations to replace the original number with the tracking number, but will doing that trigger any negative reactions from Google or make it more difficult to rank the listing in the three pack? Well, yes and no. It depends on how you do it because you can add additional phone numbers and GMB, he doesn’t have to just be one. So it depends on what you’re trying to track if all you’re trying to track is the phone numbers to the Google listing. Right and then you can add the tracking number as the primary number in the GMB and then move. Whatever the number digital number was to the secondary number in GMB and Google will know both numbers are there and associated with that GMB profile. So your existing citations, it will not cause an NAP issue because even though the published phone number in Google will be your tracking number and the citations will be the original phone number, Google knows because the original phone number is still part of the GMB. You haven’t listed inside the GMB but it just might not show as the published number. Google will know that it’s still part of the GMB itself right? It’s similar to service area businesses, right? Most business directories will not allow you to publish a listing without a street address. And we get that question a lot of people say well, now if service area businesses if Google does not allow you to publish your physical address your physical location in the service area businesses in the listing, you have to go clear that before you even add your service areas or else you can get a suspension in GMB. When people say, well, then can should I go publish citations or build citations with just city-state and zip as opposed to a street address, city, state, and zip? And no, because first of all, most directories aren’t going to allow you to have a listing unless you have a street address. But even if you do, I would recommend that you still have the street address showing in the directories because you want to make that association between that kind of push that same data, right, you want that data consistency. But what I’m saying is if so if you are building citations, your business directories most of them are going to require a street address but your GMB doesn’t show it doesn’t publish it. However, in order to verify the GMB you had to have had an address at some point, right? Because when you first set it up, it has to have an address or else it won’t allow you to even set it up. So Google understands and knows what physical location is associated with that business.
So when you build other citations out there, even though it’s an unpublished address, Google knows that that’s associated and pointing to that business. Right? That’s, that’s correct. So the same thing goes with the phone number, if you unpublished the original phone number, but you still leave it as part of the GMB because it’s still listed as a secondary phone number in the inside the dashboard, although it may not show in maps, then your citations are still going to be referencing that original number. And that shouldn’t be a problem. And I’ve done that, guys. That’s why I know that and if that’s all you’re trying to track is the calls to the GSB itself, then you can just add that tracking phone number as the primary phone number. Now if you want to track calls through all of the other places that the NAP is published, and yes, you’d have to go through and do a citation cleanup job, which is very tedious work, I would never recommend you do that on your own. Okay. So hopefully that makes sense. Now you might see up actually I’ve done it before not seen any movement at all. But typically if you do something sort of a change, you might see a little bit of dancing. But you know, as I said, I’ve done, I’ve changed. I’ve even changed business names, believe it or not in GMB or like upended like a city or and stuff like that to it in the past and not seen any movement. So, you know, again, I take that with a grain of salt, but you should if you’re as long as you’re keeping the original number, just as a secondary number, you shouldn’t have any problems.
Will Leaving An Old Site Online While Having A New Website More Helpful In Ranking A GMB Listing In 3-Pack?
Number two, if you create a new website that is more helpful in ranking the business, GMB listing, but leaves the old site online. Will that has any negative effect for ranking the three pack? Well, I would do a canonicalization. If you’re not going to 301 redirect the old to the new, then I would leave the new pot or the excuse me, the old still published online but I would set up canonical, which would be essentially it still would remain a published website Google says that a canonical URL won’t index they say typically will you know be removed from the index because your canonical your canonical points to where it should be packed. The credit to but that’s not it doesn’t always honor that like you’ll see a lot of the time stuff that does have a canonical still indexed. So that’s what I would do I would leave the site indexed or excuse me a live published with inset canonical URLs to your new site. You want to comment or add to that, Marco?
Adam: No.
Will A Brand New Domain Make It Harder To Rank A GMB Listing In 3-Pack?
Okay. Number three. Many thanks again, Gordon. Now, I don’t I mean, I don’t know because I don’t buy age domains to try to rank anymore. I stopped doing that years ago. So I haven’t tested that specifically with GMB stuff. But I can’t imagine that it would, I could be wrong. But typically, as I said, I’d rather go with a domain that I select the name of Like so that I can brand it after the business or the pseudo business, if it’s for lead gen, I want to create a brand. And if you have to buy a, you know an expired domain, because if you’re buying expired domain because it had some age and perhaps some backlinks built to it already, then you’re pretty much stuck using that particular name anyways, unless you just have a different company name altogether, but the URL or the domain doesn’t really jive or match with the brand name, which I don’t like that I’d rather have a brand a domain that matches the name of the company. That makes sense. So I don’t know I haven’t tested that specifically with GMB stuff. But I’d rather just use a new one that I was able to designate the name that I wanted select the name that I want it. Okay.
What Are The Benefits Of Cloudflare CDN Compared To Using Registrar?
Tasha is I bought your video lead gen system I’ve started going through it few questions I had were What’s the reason to set up cloud flare CDN benefits over using registrar also not sure if later in the course you go over how to approach local clients. You don’t have lead gen properties. But you offer other SEO types of services. Yeah, you obviously haven’t been through all the training. I always use Cloud player just for DNS because it allows me to do a lot of additional things that, you know, I just like cloud players a DNS third-party DNS service, you don’t have to use it. You can use your registrar DNS if you’d like. It’s entirely up to you. You know, DNS is just a tool, right? It’s just something that you would use, you can use Cloudflare if you want. Use your domain registrar, if you want to use another DNS service you want it really doesn’t matter. So that’s insignificant. Do whatever makes you happy.
Does Video Lead Gen System Teach You How To Approach Local Clients?
Do I go through how you approach other local clients? Yes, that’s like module two. There’s the first module where I talk about specifically using targeting service providers for monetizing lead gen assets. But then module two I talked about how to use the same methods to approach clients. I talked about approaching clients to sell them GMB marketing services, but you can apply it. And again, this is in the training, you can apply that same method to, for whatever services you provide, whether it’s Facebook ads or video marketing or whatever services you provide, you just modify the messaging to whatever it is that you provide. That’s it, it’s the, it’s the method that I wanted to teach, right? That the processes or the services that I provide may be different than yours, and that’s perfectly fine. So you just have to apply the method or modify the method to fit your specific products and services, that’s all okay. But it’s an effective method to and stick Go. Go all the way through the training, make sure that you implement some of the advanced strategies because that’s really how you get the best results. It’s through the follow-up guys. Remember, video lead gen system was all about getting a conversation started. Once the conversation gets started or contact has been made, and they engage or interact with your, your emails, then that’s it’s all in the follow-up. Like that’s how you get you convert them it’s all in the follow up and you can do that through manually reaching out to them when you receive notification that they’ve engaged with your content through you can call them you can send them immediate follow up emails when you get notified that they’ve engaged don’t just stop with one by the way, you know, send them a call or a email immediately following their you know, notification that they’ve engaged but if they don’t reply don’t give up send it you know, hit them two or three days later again with another message Hey, just wanted to follow up. Find out if you had a chance to see my video blah blah, blah, and send them a call send them I went through this I even talked about this on a hump day hangout I think last week or the week before where you can even do things like setting up voice, voicemail drop brainless voicemail, so and you can automate these guys to where when they engage with your emails, it can automatically send them based upon whatever rules you set to trigger it, you can send them a ring lyst voicemail, so a voicemail will get inserted into their phone without ever ringing. Hey, this is Bradley, I just wanted to follow up to find out if you had a chance to watch the video and take a look at what I offer, you know that kind of stuff. Right? Then you can send direct mail like and you can automate this stuff, guys, I talked about this on free Hump Day hangouts like a week or two ago. So you can go back and watch the replay from a week or two ago and you’ll see exactly what I’m talking about. And I added that by the way to the training. So it’s in the advanced module, the advanced strategy module. But you can trigger an automatic direct mail postcard to go out or a letter that you know what I’m saying. So these are all things that you set up guys and it’s all about the follow-up. Don’t think that you’re going to go out, create a landing page, put a video on it, send out a few video emails and your all your client needs are going to be met. Like that’s not how this works. It requires work and follow up, but it’s a unique way to get their attention.
Once you’ve got their attention, then it’s all about following up until they’re ready to contact you back. You’ve really got to earn build trust, build rapport. And that’s how you do it. Because remember, guys, businesses are getting absolutely hammered relentlessly with solicitations from advertising and marketing companies 24 hours a day, seven days a week. So don’t think that just having a video email is going to be your like you’re done. You’re you’ve out, you know, outworked, all of the other solicitors out there. That’s not the case you have to stay be unique in your approach. And in follow up in a unique way, right, which is why I talked about doing voiceless ring or ring this voicemail, excuse me, and doing direct mail and sending follow-ups when you know that they’ve opened or engaged with one of your emails. Like those are the kind of things that will set you apart from your competitors from the other solicitors out there. Ok. So again, all in the follow-up. Adam knows that
Scott’s up. We’re almost out of time and we’re almost out of questions. You guys have been short on questions lately, but it’s all right. We can wrap up early. Scott says I missed her on Facebook training. Will there be more on Facebook or will it be included in the mastermind? It’s in the mastermind, Scott. Looking forward to more GMB training. Yeah, it’s in the mastermind. We did it in the mastermind. There will be some additional training in there. Probably after we do the next GMB launch or you know, the with the new version, the new methods, we’re going to be doing some probably some training on ads because I’ve been doing a lot of Google Ad stuff. That’s why Hernan came in and did some training on Facebook ads on how to use that stuff. Okay.
Okay, Scott says shout out for the MGYB services order the small links package and the results are excellent. 3500 links from nice web two. or excuse me web two articles. Yeah, they’re great guys. Like I’m telling you that link service has been customized and design and tested thoroughly for years, specifically to power up our tier one assets. I mean, like Daddea has a custom built a beautiful, beautiful link building packages that work incredibly well for powering up syndication networks, drive stacks, citations. You know, press releases, @ID pages, all of these things that we teach as tier one assets. We do all the nasty SEO stuff to the tier one assets never direct to the money sites. And the SEO packages or the link building packages, excuse me, that Daddea has built have been custom built specifically for our methods and they work incredibly well. So like hands down, it should be like I was making a joke about this earlier but do you want fries with that? Right like when you go through a drive-thru you want fries with that? Well, do you want links with that? Like it should be that’s what we should ask. syndication networks he wants to do you want links with that, you know, drive stack, you want to link to that. Because it works really, really well.
Marco: I got disconnected for a second Sorry, guys. But I’d like to give a shout out to the MGYB link building services to Daddea is awesome. And the way that he did it is everything is niche-related relevant so that when you order a package for what whether you’re local or e-commerce or whatever it is, he has a relevant network for it. It’s just millions and millions of profiles that he has built up. And you have to remember how long was he with you before Semantic Mastery, Bradley?
Bradley: Oh, shit, probably. Well, he was with me for full time for at least a year, a year and a half but for probably two years because he worked for me for about six months. And then I hired him full time. And then we launched Semantic Mastery and he ended up going out on his own and now he’s a contractor for us, but he runs his own entire company’s own agency essentially.
Marco: Right. So he’s been link building for about seven years. Yeah, and that’s all he does. That’s his business. That’s it. That’s what he has his employer is doing that this is where he concentrates most he does other stuff. Guys, don’t get me wrong, but I mean, his main focus is this link building service that he’s provided. And I can remember three or four years ago when we started talking about the link relevant packages, right to be niche relevant packages and how we needed to build all of these networks. That had to be, you know, focused on on the different niches and to give people the option to be able to get links that were relevant, because we had already seen the beginnings of what I call A-R-T, right activity, relevance, trust, and authority. And we saw how links from relevant sources were much more powerful than just orphaned links that really didn’t mean anything, especially when the ranking score algorithm and the distance graph came into effect. So shout out to Dahlia, and everything that he’s doing because it’s working like gangbusters right now. It’s ridiculous what he’s done.
Bradley: Yeah. It’s um, it’s almost like the easy button because it really does it powers everything up. It’s just crazy. And I like it because all I gotta do is submit the URLs and a list of keywords and then he does all the rest. That’s it. I mean, it’s that easy. So, all right,
What Are Some Ways To Increase Proximity Radius For Keywords Besides Geotagged Images?
Leon says, excuse me, and we got to wrap it up in a couple of minutes guys. Besides geotagged images, what are some ways to increase your proximity radius for keywords well content besides the geotagged images? It’s marketing and using you know content marketing and using the terms that you want and the locations as you know, the names of the cities and the locations that you want to rank in as well will generate leads from right so I mean, for example, guys, I’ve talked about this in the past, but the near me keywords if you’re doing again, you know, almost everything I do is for contractors. But if I go into GMB sites I see all the time like 40-50% of the search queries and GMB Insights that have brought exposure to that maps listing has have come from near me or variations of the near me type of key search query.
So near me close by in my area close to me, you know, those type of search queries they pop up all the time now. And that’s because Google suggests them, right. And so for mobile devices, especially people taught tap it because it’s suggested and it’s usually one of the top suggested search queries in suggesting. So people tap them and so it’s naturally is providing a lot of traffic now a lot of exposure. So how can you utilize the near me keywords as well as locations, right? Because if you want to influence and so I’ve always done really simply, and I’ve taught this and some of the courses but like, you put as a GMB post, for example, and you can do this in blog posts to guys and press releases and things like that you can target the near me search queries and how do you do it in a way that it reads? Well, well, you could say like for a GMB posts I like to use the first line of the post saying Did you just search for and then you put in quotes you know plumber near me or emergency plumber near me and then you put an end quote right and then you put the city name in whatever city so we are doing an example earlier for plumber Fairfax. So did you just search for a plumber near me and Fairfax? Right question mark so now that reads well and now you’ve got your keyword in the near me keyword which is generating a shit ton of traffic anyways and you’ve got the city that you want to promote that you want to get better results from more leads from rank better whatever you’ve got the city name in there upended essentially there are direct you know in close proximity to the near me keyword search query. So my point is that’s how you do it guys. And you can also make sure that you’re not only geotagging images, but you’re using those types of keywords and like the alt text, you can add those keywords in the metadata of the images as well. Does that make sense? So just, you know, geotagged images, especially images that from those areas like taken from phones and or devices that have GPS enabled, taking photos that are that have, you know, buildings and things like remember guys, Google has Street View, and Google Earth and all that kind of stuff. So you can get images that Google will recognize within that, that are from that area to use those and then use those types of keyword search queries. And that’s one of the things like Google gives you the keys to the kingdom. I always thought it was funny that if you go to insights, and you right click or, you know, highlight, excuse me, drag, you know, drag and highlight all of the keywords and insights and just paste them into an Excel file or Google Sheets. Then in the one column, you’re going to have all the search queries that have brought exposure to the maps listing. And if you start targeting those in GMB posts, you get more exposure for those keywords. I always thought that was funny because it’s like Google is telling you hey, here are the keywords that are bringing you exposure.
Maps, if you target these, we’re going to give you more exposure. And always thought that was funny, but it’s true. And so you can and again, you can manipulate those by a pending different location modifier is to those keywords, especially near me keywords and it works really well. Okay.
All right. Um, let’s see, I presume it’s useful to put all the Yelp URLs in the Google stack, right? I don’t know, Marco might be able to answer that. I would think that would be a little bit too many. That’s a lot of damn URLs. But that’s up to Marco. Can you comment on that? Have you seen our spreadsheet? We put anything and everything in it. There you go. He goes in there to syndication Academy, anything and everything that you can get in there you go, the link building becomes a whole lot easier. There you go. Because you can put it, Yeah, and that makes sense. You can put all these into a spreadsheet and hit the spreadsheet, like with the kitchen sink, you know, and you’re going to power all those up through an iframe through a drive a Google Drive File. So.
okay, Stevens. I was at Semantic Mastery member for many months but then had to quit long story I’m thinking of coming back and if I come back and get and get the new video email sales course you are offering as well or do I have to buy that separately? No, it’s part of mastermind, Stephen. If you have any questions about that specifically, just reach out to support at Semantic Mastery calm, and video lead gen system is one of the courses that is is available to you as a mastermind member without an additional charge. We do have slightly different processes to how and when products or other courses are released. But that’s just to help you to get you know, to stay focused instead of dumping like 18 products on you all at once that overwhelms people we’ve learned that actually turns people off. So we do have kind of a slightly different process. But if that’s something specifically that interests you that you want to get as part of joining mastermind, again, just contact support, we’ll work it out with you. Okay, we just did that for a new member. We have a new member Anna, who just joined a couple of days ago, welcome and by the way, and she requested the same thing and we were able to give it to her
Alright, last question. We’re done. g by the way, I’m calling Eugene from now on. He’s a new mastermind member. He just joined last Wednesday right after Hump Day Hangouts. So welcome. Or maybe it was too into anyways, it was recently I think it was last Wednesday. And since I don’t know how to pronounce your name, and I’m probably butchering it, I’m just going to call you g from now on. So,
welcome to the mastermind. Again, g says whoops, Yelp co.uk can be iframe and the link from it is do follow to the money site. So I presume it’s also a good candidate for Google to the Google site, ad ID and so on. You’re absolutely right.
Absolutely. Right.
So and guys think about that. That’s the other thing, just really quickly, let’s just grab that Yelp URL, and I’ll show you can embed these right. So for example, see how it says in bed Well, you can share the review and that gives you the review URL. But we talked about iframe is all the time. And this is what the embed preview looks like. Right? So you can actually grab that embed URL or that embed code and put that in a, you know, g side and an ID page wherever you want. And that’s a, an iframe that comes back here to the Yelp page, right? And so you can use that and it looks nice, right? It looks like this. And you can actually embed those into stuff. And then like I said, hammer that and if it says, read more on Yelp, what’s it What is that? That’s a link that comes back to this Yelp listing, right. So those are again, we talked about iframe stacking, and RYS Academy and in the mastermind and that kind of stuff. That’s all the things that you can do. So that was a good observation on your part, G.
Alright, guys, five o'clock. We’re wrapping it up. Thanks, everybody, for sticking around. We’ll see you guys next week. No mastermind this week. So Bye, everybody.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 235 published first on your-t1-blog-url
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