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a-track-addiction · 3 months
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mitegosasa · 5 months
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Mi Nawe - Mocco Genius ft Marioo (Official Music Audio)
It’s another fine tune from Bongo Tanzania. A super producer turns a super singer. Mocco Genius features Marioo on his new music track named Mi Nawe. Heard it right ? It’s here for you to enjoy now.
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hdlh1r8irgjs · 1 year
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Slender ebony loves riding black cock reverse cowgirl style SEXO CON MI AMIGA LECA Reality Kings - Perky tanned teen seduces and fucked by her GF by the pool Watch xxx gay sex boy Even however he said he was a little nervous, EYE CONTACT BEST SLOPPY DEEPTHROAT BJ Beautiful MILF VALENTINA VAUGHN69 HEAD HOT VERIFIED Asian cutie Natsu Ando sucks tiny dick in the bathtub Gay sex shemale cut cock xxx Hung Rugby Boy Used In The Back Seat Jav teacher bondage sex in classroom Nicole riding on onlyfans Pretty teen and dad fucks babysitter in kitchen Devirginized For My
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tamsavage · 1 year
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Happiest of Birthdays to one of my favorite people @focus3dots ❤️ I wish i could be with you to celebrate this milestone. Have the most blessed and wonderful day 🎉 Take a shot for me #superproducer #newyorksfinest #myfavoriteproducer #myfavoritemusician #aftermath (at Los Angeles, California) https://www.instagram.com/p/Cko100dAZ2P/?igshid=NGJjMDIxMWI=
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cjprecordz · 2 years
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Fin stheceo Rapumentary part 2
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ericcanada · 2 years
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@shamellod although you’re no longer with us (in the physical form) your spirit and legacy continues to live on through your music 🎶 !!!!! 💯💪🏾 #SuperProducer #MusicProducer #ShamelloD #ShamelloDurant #Mello (at Lakewood Amphitheatre) https://www.instagram.com/p/Ci1sOwqgge6/?igshid=NGJjMDIxMWI=
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iamdjspeedy · 2 years
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#speedyyouafoolforthisone #djspeedy #gangstanerd #producerdjspeedy #dj #producer #artist #publisher #labelowner #superproducer #ceo #composer #songwriter (at Speedy Production) https://www.instagram.com/p/CgE2k8Huh7F/?igshid=NGJjMDIxMWI=
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thpltfrm · 2 years
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a-track-addiction · 6 months
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influencegetem · 2 years
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🔱🤴🏿🚧 Reposted from @courlione MONSTER COURLIONE ENT LLC #Repost @hakimgreen @courlione with @let.repost WISE WORDS FOR LIFE #FACTS MESSAGE REAL LIFE REAL TALK I SEE THROUGH THE THE FAKE LOVE #musiclife #independentartist #ceo #entrepreneur #networking #hiphop #beats #jerseyhiphop #movieshoot #moviemusic #music #superproducers #ceolife #jerseyhiphop #ceo • • • • • • Quiet as Kept… #COURLIONE 👑🙏👑🙏👑🙏👑 https://www.instagram.com/p/CdvHheoOCSC/?igshid=NGJjMDIxMWI=
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hiphopncountrychick · 5 months
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"Karam": KSHMR's Latest Album is the Best Project in Desi Hip Hop
When global EDM, Trap & Bass pioneer KSHMR, born Niles Hollowell-Dhar, announced his the most anticipated debut Desi hip hop album ‘Karam’, which he took almost 2 years to complete and it breathed fresh air into India’s thriving Hip-Hop scene. While millions of KSHMR’s avid listeners see his album as the biggest rap album of the year in India, for many artists and record producers, ‘Karam’ is the much-needed cultural push which might go down as one of the best Hip-Hop albums in history.
In ever-growing Indian Desi Hip-Hop scene, where every beat tells a story and every rhyme narrates an experience, KSHMR dropped his the most anticipated Desi Hip-Hop album "Karam" on November 3rd, 2023. And I have to say this is not just a musical creation; it's a testament to the enduring power of hip-hop when one SuperProducer wielded with the artists in the scene along with some new and upcoming thriving talented faces for a story to tell.
KSHMR collaborated with many artists those who are the OG faces of DHH like Ikka, Raftaar and Krsna alongwith some new and fresh heavyweight talents brewing up in today's scene like a morning Coffee as such Rawal, HanumanKind and only recurring artist from this album Yashraj who has 3 features in album.
This album is not just a collection of beats; it's a sonic odyssey that navigates like a classic Bollywood crime drama movie from the 90s. Let's embark on a detailed review and breakdown of this masterpiece.
The Prelude: Setting the Movie Tone for an album
"Karam" isn't an album you merely listen to; it's an experience that begins with the very first beat. The album opens a portal into KSHMR's creative movie, where each track is a distinct scene. The tone is set, and the listener is invited into a sonic movie journey that begins with some deep philosophy.
The cover art: The Infinite Ouroboros
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"Karam" album Cover Art
The album cover art of "Karam" is simplistic but it hits the mark. It is perfecty alleigned with name, theme and plot of an album. The whole album talks about the law of karma. In simple words, "The deeds(Karam) you do will turn around and come back to you". This cover art is inspired by one ancient Symbol called "Ouroboros", a circular symbol that depicts a snake or dragon devouring its own tail and that is used especially to represent the eternal cycle of destruction and rebirth.
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The Ouroboros
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The Infinite Ouroboros
Here In this art too, you can see a raging snake like figure eating its own tail in anger and hunger, but here making an infinity symbol instead of a circular representing "The Infinite Ouroboros". Which explains that Karma is an infinite loop. If I'd have to explain this with an example then you can suppose if someone did something bad and hurtful to you, you'll do the same to them, by that, they will do even worse to you and you'll do even worse to them, and this cycle will go on and on and will create an infinite loop of Karma. Remember this example because this same thing happened in the album twice on two different occasions. Colour scheme used in the cover is dark and hauntingly red which also support the plot of the album that you will be experienced, and it also represents that your Karma will always Haunt you no matter what.
This Album is spans for more than 50 minutes. It has totally 24 tracks, 10 Interludes and 14 songs. Now let's dive deep into the album and explore every songs and Interludes with the story of an album itself.
1. The Beginning - Interlude
Album opens with our protagonist as a kid who has an alcoholic and abusive father physically abusing his mother. When he tries to confront him, his father forced to get him out of his home along with his mother. Now that he's homeless, one thing he does that to start aspiring and dreaming for getting out this poor circumstances. Where, the first song of this album "dream"comes into play.
2. Dream (feat. Ikka & Karra)
This is the perfect opening track for the album. It's an upbeat and inspiring song about the power of dreams. The lyrics are simple but effective, and the beat is catchy and uplifting.
In this song, the protagonist is wandering in streets of Mumbai having one dream in his eye that he wants to own this city no matter what situations he has to go through.
Ikka penned his very strong, highly aspiring and gangster vibe giving two verses with impeccable flows, witty rhyme schemes and some awesome references. He talked about being self motivated and driven by dream so blindy that he's not seeing whatever he's doing it's good or bad.
3. The plan - interlude
Our protagonist seems frustrated and exhausted from his low life and decided to do something big, so he planned a robbery with his brother in arms and setting a stage for upcoming song "Bhussi".
4. Bhussi (feat. Seedhe Maut & Karan Kanchan)
This track is a bit darker and more atmospheric. It's about the struggles of everyday life, and the lyrics are raw and honest. The beat is also dark and menacing, but it's also strangely hypnotic.
In this track, Protagonist robs a bank because he was tired of not having money in his life. That's where he first stepped in in a crime and underworld scene of Mumbai.
5. The money - Interlude
The Robbery was successful and now the protagonist has so much money in his hands that he's going to buy that club where his friend was refused to enter before. This interlude a subtle callback to Ikka's one bar "I'll buy that land where I'm not supposed to put my feet".
6. Zero after Zero (feat. KR$NA & Talay Riley)
One of the standout tracks on the album is "Zero After Zero" featuring Krsna and Talay Riley. This song perfectly blends Indian influenced elements, creating a unique and captivating sound. Krsna's powerful and dynamic vocals combined with Talay Riley's smooth and soulful voice add depth and emotion to the track. The production quality of this song is top-notch, with KSHMR's signature attention to detail evident in every aspect of the music.
The only con of this song is also standing out of the plot of an album, because in this track, KR$NA was more talking about his own things and deeds. So this song has zero to next progress in storyline.
7. Upar Hi Upar (feat. Yashraj & Rawal)
It features Yashraj and Rawal, two of the most popular upcoming rappers in India. The song starts with a catchy melodious 808s that is reminiscent of versatile capabilities of KSHMR. The beat then drops, and Yashraj and Rawal start rapping. Their lyrics are about the importance of staying true to your roots and celebrating your culture. They also rap about the power of community and how it can help you achieve your dreams.
In the progress of the storyline, the protagonist is going up and up on his own way achieving everything he had dreamt of one by one.
8. Godfather (feat. Nazzz)
This song is one of a kind when nobody expected to see Nazz feature in KSHMR's album. And where Nazz is and there are no punchlines, it cannot be happened. So this song is so Nazz being Nazz, full of punchlines and hardcore Desi gangta vibe giving.
In this song, the protagonist now at top of his game ruling the underworld of city and becomes a Godfather now.
9. Bhasad - interlude
This interlude makes an appearance of the antagonist of an album, His name is "Raja bhai".
And Raja bhai is not happy with our Protagonist because, he is doing business in territory of Raja bhai. So the antagonist warns him saying that his actions will cost him one day.
10. All fall down (feat. Yashraj, Raja Kumari & Riar Saab)
This very song can be labelled as "Certified Banger". KSHMR went out of realm with his bombarding beat. Raja Kumari dropped the Sickest Hook of the entire Album. So big Props to Raja Kumari for this. Yashraj and Riar Saab dropped their energetic verses talking about everyday normal life of a gangster and then went back and forth at the outro verse. The hook is played 4 times in this song and also main Highlight of this track, because it happens very rare when the chorus outshined the actual verses and that's exactly what happened here.
In progression of storyline, Protagonist's gang has some little feuds and shootings with Raja Bhai's gang, where protagonist lost his few gang members. So protagonist felt like his new empire is falling down.
11. B.I.G. (feat. Harjas & PUNA)
This is a calming and sit-back giving vibe track that showcases the rapper's raw talent and lyrical prowess. The song opens with a catchy low beat that immediately grabs the listener's attention, and Harjas's confident delivery adds to the song's intensity.
The lyrics of "B.I.G." are introspective and thought-provoking, as Harjas raps about his struggles and aspirations. He speaks about overcoming adversity, having maturity and achieving success, and his words are both relatable and inspiring. This song has mixed reviews, low retention value and maybe not favourite song of anyone from this album. Some things just didn't work out in this song. But still, it's a really good song.
Our protagonist seems to have some maturity and realisation about his crime life.
12. La vida (feat. Dabzee & Vedan)
This is the song where KSHMR went into "Despasito" mode and threw a really vibey song with having two south indian rappers which I never heard of them before, rapping in 2 distinct South Indian languages. As I'm not familiar with any south indian languages, i haven't understood anything in this song, and yet I was vibing with it all the way long. This is one those songs where you don't need to worry about lyrics and just vibe with the song.
13. The Girl - interlude
As I said before, this is not just an album, it's a Bollywood movie. And movie is not complete without having a heroine. So here comes a female lead in our story, where the protagonist saw one girl on pathway at night looking for taxi and finds her very attractive.
14. Hath Varthi (feat. MC Stan)
Now that a Girl arrived in the scene, now it's time to hit the club and play a "Club Anthem" of this album which is Harth Varthi. The Best beat production by KSHMR in Karam. And it features MC Stan so you couldn't care less about lyrics. But still he delivered his funky verses where he talked about a girl he's hitting on and about his fame and everything. Overall it's really good song just made for playing in parties.
After seeing that girl, maybe our protagonist hits the club and partied all night.
15. Nasheeli Raat - interlude
That girl he saw at that night now is distracting the protagonist so bad that he can't be seeing anything but her face. He realised that he's in love with her. And what time is it? It's time for a "love song".
16. Mere bina (feat. PropheC & Talha Anjum)
This track is a love song about the importance of staying true to yourself. The lyrics are heartfelt and romantic, and the beat is soft and melodic. Anjum's verse was short but yet so effective. Showing that the protagonist is really serious about this one.
17. The Argument - interlude
In this one, we can see that our protagonist is with that girl and showing her a beach-side luxurious villa which he just bought for her. But the Girl is in concern about his gangster life. She doesn't want to live in a luxury bungalow which is made by rivering bloods. So they both have some arguments about it. In the end the girl asks him to quit his gangster life and said "your gun will take my life one day"
18. Maula (feat. Munawar)
In here, we are seeing a Standup Comedian is rapping about deep and serious things about life. This is an introspective track that showcases Munawar's unique storytelling ability and his raw talent. The song opens with a haunting melody that sets the tone for the track, and Munawar's heartfelt delivery adds to the song's emotional depth.
The lyrics of "Maula" are deeply personal and relatable, as Munawar raps about his struggles with faith, doubt, and the search for meaning in life. He speaks about his struggles with self-acceptance and his search for a higher power, and his words are both honest and vulnerable.
Our protagonist is now thinking about what consequences he will might face in the future if he quit his life now and starts living peacefully with his love interest, he's scared of his past and his karma if ever might hurt her too. So he was praying to God and asking for some help to show him right way.
19. The Call - interlude
Our protagonist was spending happy times with the girl when he gets a call from his sidekick friend who went to have some deal in Raja Bhai's area without even telling our protagonist. The deal Turned out as a trap of Raja Bhai where he shot dead the Protagonist's friend and he died on call. We can see the protagonist crying and screaming in pain on the other side.
20. Khoya sab (feat. Yungsta & Lisa Mishra)
Now that our protagonist lost his friend and second in command of his gang, he's feeling like he lost everything and everything is falling apart around him. It's perfect time for a sad song.
This is really powerful track filled with full of emotions that showcases Yungsta and Lisa Mishra's unique talents. Opening with a haunting beat and captivating lyrics, the song immediately draws the listener into its world of introspection and self-discovery. Yungsta's verses are filled with raw emotion and honesty, while Lisa Mishra's soothing voice provides a counterbalance, adding depth, resonance and melancholy to the song.
The lyrics of 'Khoya Sab' explore themes of loss, regret, and the search for meaning in life, with Yungsta and Lisa Mishra sharing their personal experiences and struggles. The song's title translates to 'Lost Everything', reflecting the feeling of being adrift and searching for a sense of purpose.
Considering the best track from this album, it's many people's the most favourite song. Overall, this is very impacting and moving song that will leave a lasting impression on the listener. It's a must-listen for fans of hip-hop and anyone who has experienced the depths of loss and the search for meaning in life.
21. The Revenge - interlude
Now our protagonist is all set to take revenge of his friend's death from Raja Bhai. He's well prepared for going on to full pledged gang war.
22. Enemies (feat. HanumanKind & Yashraj)
This is a "Gym Song" energetic track that showcases the raw talent and lyrical prowess of HanumanKind and Yashraj. The song opens with a hard-hitting beat that immediately grabs the listener's attention, and the confident delivery of HanumanKind and Yashraj adds to the song's intensity.
HanumanKind and Yashraj deliver their lyrics with a confidence that is both impressive and captivating. They command the listener's attention and make their words resonate.
This song gives you a feeling of action packed fight scenes from movie playing BGM exactly like this.
In the long outro, our protagonist seems like winning the war but he's injured, filled with bullet holes and slowly dying.
23. Legacy (feat. Raftaar)
Now that our protagonist is dead, it's time to talk to the legacy he sets. This is a tribute giving and motivational track that serves as a fitting finale to KSHMR's album "Karam". The song opens with a soaring melody that immediately sets the tone for Raftaar's inspiring lyrics. The song's production is top-notch, with a blend of drill elements that perfectly complement Raftaar's confident delivery.
Raftaar's lyrics in "Legacy" are both personal and universal, as he reflects on his own experiences and aspirations while also offering words of encouragement to others. He speaks about the importance of hard work and dedication, the power of dreams, and the legacy that one can leave behind. His words are both relatable and inspiring, and they are sure to resonate with listeners who are striving to achieve their own goals.
The production of "Legacy" is equally impressive, with a beat that is both driving and uplifting. The song's overall sound is polished and professional, and it perfectly complements Raftaar's message of perseverance and success.
Overall, "Legacy" is a perfect finale closing album track on "Karam". It is sure to made to inspire listeners to chase their dreams and leave their own mark on the world.
24. The end - interlude
The narrator voice says "in this life full of ups and downs, you finally get to your end, and nothing else comes with you except your Karam"
Conclusion
Overall, "Karam" is a must-listen album for fans of both electronic music and hip hop. It is a well-produced album with a star-studded lineup of artists and a variety of different styles. The album is also a celebration of Indian culture and the power of dreams. KSHMR really have done something never like before in Desi Hip-Hop scene. Undeniablly, the best project of 2023.
So, if you're looking for an album that is both upbeat and inspiring, then I highly recommend checking out "Karam" by KSHMR. It's an album that will stay with you long, maybe for entire lifetime after you've finished listening to it.
Peace out, and see you next time!
Honorable mentions:
@rap
@hiphop
@desihiphopofficial
@todayinhiphophistory
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thecapeeshniche · 3 months
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Superproducer spotted
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joesalw · 5 months
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But if Antonoff feels as if he has changed, it remains to be seen whether the popular view of him will adapt in turn. Swifties have already seized upon the track list for the new album, reading Hey Joe as a paean to Swift’s recent ex, the British actor Joe Alwyn. “There’s a community of people that will be preeetty disappointed when they find out it’s a meditation on my father and his friends walking the Ho Chi Minh trail in their 60s,” he says, smiling.
https://www.theguardian.com/music/2023/nov/24/criticism-doesnt-keep-me-up-at-night-superproducer-jack-antonoff-on-his-haters-and-taylor-swifts-greatness
🤭 🤭
no joe, no clout it seems 🤔
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teach463146 · 1 year
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The Offer (Paramount Plus)
Even when you know the ending, this ten-part drama about the making of The Godfather, seen from the perspective of novice producer Albert S. Ruddy (Miles Teller), is outrageously gripping, gorgeously evocative of louche, cocktail-drenched late 1960s Hollywood, wittily scripted and superbly acted. Matthew Goode is especially watchable as superproducer Robert Evans. And this mostly true story has so many eye-popping moments – often involving the real mafia who at first resisted, then supported the movie – it feels more like the raciest and most implausible fiction.
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cyarskaren52 · 9 months
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In 1998, the mainstream Hip-Hop landscape was dominated by No Limit soldiers, Bad Boys, and Wu-Tang killer bees. There was a preoccupiation with floss and, in the wake of the high-profile murders of 2Pac and the Notorious B.I.G., the industry seemed to want to shine as much as possible. Understandable — but out of Yonkers, N.Y., there came a crew. 
With a production wizard, a brash beauty, a trio bred from the streets, and a tortured superstar who was taking the rap game by storm, the Ruff Ryders put the streets squarely on the late 90s pop charts. In doing so, they helped usher in the new millennium of East Coast hardcore: grimy enough for the hood; polished enough for the charts. They owned the streets and the radio. 
Here's 25 of their best bangers.
#26
"JENNY FROM THE BLOCK" - JENNIFER LOPEZ FEAT. JADAKISS, STYLES P [BONUS SONG]
Our BONUS SONG pick is a celebrated classic guest spot! J. Lo got to reconnect with some of that Uptown swag and Yonkers connection when she hooked up w/two-thirds of the LOX. 
#25
"THEY AIN'T READY" - RUFF RYDERS W/JADAKISS, TIMBALAND, BUBBA SPARXXX
They crew from Yonkers made it clear that they had love for that Dirty South swag. VA superproducer Timbaland laced the track, which also features Athens, GA's own: Bubba Sparxxx. 
#24
"WW III" - RUFF RYDERS W/SNOOP DOGG, YUNG WUN, SCARFACE, JADAKISS
Swizz Beatz pulled together a who's-who of legendary emcees for this track from RYDE OR DIE VOL. 2. The song also served as the album opener for the hit compilation.
#23
"NIGGAZ DIE 4 ME" - DRAG-ON FEAT. DMX
X was Ruff Ryders' biggest star, and he had underrated chemistry with the young gun from The Bronx. The lead single from Drag-On's gold-selling 2000 debut album, OPPOSITE OF H2O, is one of the best from Y2K. 
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#22
"WHO'S THAT GIRL" - EVE
The single from Eve’s sophomore album, SCORPION, is one of her most memorable, mostly due to the catchy hook. She’s clearing up any confusion about who she is as a woman and what she brings to the table artistically, carving out space to shine completely on her own.
#21
"KNOCK YOURSELF OUT" - JADAKISS
Never sleep on Jada's ability to craft radio tracks. From his solo debut KISS THA GAME GOODBYE, Jada's second single wasn't a Swizz beat; it was actually produced by The Neptunes. 
#20
"GOT IT ALL" RUFF RYDERS W/EVE AND JADAKISS
Jada and Eve pull off the classic "Battle of the Sexes" with this stellar back-and-forth over a steel drum-driven beat from Teflon. Released a single from Ryde Or Die, Vol. 2, it revived a classic pop music formula (seriously, everybody from Otis Redding and Carla Thomas to Ice Cube and Yo-Yo have done it) for the hardcore bling era.
#19
"WHO WE BE" - DMX
The surging beat is one of the most anthemic X ever rhymed over, and his aggression belies a tour-de-force performance that caps the tail end of DMX's most classic run. The kiddie chorus is the right kind of foreboding:  both a warning and a call-to-arms. 
#18
"MY NAME IS KISS" - JADAKISS
Kiss and The LOX had been well-established by the time he released this declaration of self. It's a showcase for his particular brand of pensive street rap and lyricism, a pronouncement more than an announcement. And proof positive that Kiss has a lane all his own. 
#17
"WHAT'S MY NAME" - DMX
By 1999, the whole world knew who this guy was. But X's hunger was still palatable in every single. Even as the vids got glossier and the collabos got Sisqo-ier, X managed to bring grittiness to hip-hop's surging mainstream over a skittering backdrop by Irv Gotti & Co.
#16
"LET ME BLOW YA MIND" - EVE FEAT. GWEN STEFANI
She'd begun her career on Dr. Dre's Aftermath, but we didn't really get to hear what E-V-E could do with the Good Doctor (and Scott Storch) until this monster hit from the early 00s. Paired with soon-to-be-solo superstar Gwen Stefani, the Philly rhymer delivered a bouncy single that still seems to capture the best of its era.
#15
"SLIPPIN'" - DMX
One of the best examples of DMX's tortured brilliance, the autumnal sadness of this classic perfectly conveys the hopelessness and vulnerability in X's verses. He's an artist who came to embody "write your pain," and this single from his second album is proof positive that few wore angst better.
#14
"LOVE IS BLIND" - EVE
An examination of domestic violence that lingers long after that first listen, Eve's heartfelt single was dedicated to her high school best friend. The Ruff Ryders' First Lady struck back for victims everywhere — and struck a chord with anyone who'd endured, known someone who'd survived, or had lost someone to the pain of abuse.
#13
"WHAT THEY REALLY WANT" - DMX FEAT. SISQÓ
DMX was on quite the singles run, Sisqó was at his post-"Thong Song" peak and over a slinky beat that could only come from Nokio, X rattles off his frustrations as a gruff ladies' man. The infamous name-dropping of "Brenda, LaTisha, Linda, Felicia..." made it one of the most quotable tracks in X's oeuvre and birthed a viral internet challenge almost 20 years after its release.
#12
"GOOD TIMES (I GET HIGH)" - STYLES P
Swizz's inspired flip of Freda Payne is the perfect backdrop for Styles P's ode to herbal refreshment. The hit leadoff single from his A GANGSTER AND A GENTLEMAN album, the track was close to inescapable in 2002; turning up everywhere from Swizz's own compilation to the Kevin Hart comedy SOUL PLANE.
#11
"STOP BEING GREEDY" - DMX
It sounded like a warning, issued from a newcomer ready to take on the flossy chart-toppers dominating the rap game. DMX had a few major hits under his arm when he unleashed this anthem, letting everybody know, regardless of where you stood in hip-hop's hierarchy, you were going to have to contend with the dark rhymer's hunger. 
#10
"WHY" - JADAKISS
Over soulful production from Mobb Deep's Havoc, Jadakiss poses the hood's hardest questions. It proved to be one of his most resonate tracks, and it's not hard to see why. Referencing everything from the prison industrial complex to the early 2002 Oscar race, it became a smash hit in the summer of 2004, skyrocketing all the way to No. 11 on the Billboard Hot 100. 
#9
"JIGGA MY NIGGA" - RUFF RYDERS W/JAY-Z
NYC-based rap labels were enjoying a friendly competition in the commercially lucrative late 90s. Roc-A-Fella and Ruff Ryders were two of the hottest brands in Hip-Hop. Jay-Z and Roc-A-Fella understood how to walk the balance between ballerific raps and street grit. Hov pairing with Ruff Ryders made all the sense in the world circa 1998. 
#8
"RIDE OR DIE BYTCH" - THE LOX W/EVE AND TIMBALAND
It became a phrase that defined Bonnie & Clyde-esque solidarity for a generation. And it was the single that announced The LOX's second act, as the street rap trio had landed on Ruff Ryders after a highly-publicized departure from Puff Daddy's Bad Boy Records. The Timbo-produced track made it clear the trio from Yonkers could craft radio hits and keep it street. 
#7
"WE GONNA MAKE IT" - JADAKISS FEAT. EVE AND STYLES P
An epic single that served as the first solo hit from Jadakiss, this street anthem (has any song ever epitomized that phrase better?) is one of the best in Ruff Ryders' enviable oeuvre. Alchemist laced Kiss with one of his most inspired beats, and Jadakiss delivers as only he can: the kind of rabble-rousing call to arms that resonated on many a corner.  
#6
"GOTTA MAN" - EVE
There had been odes to thug love before, but none had managed to be so cute, so sweet and so street — all at the same time. Eve's brand of everygirl relatability was unique in the high glamour late 90s, but make no mistake — nobody could blend swagger and sex appeal like the Ruff Ryders First Lady. The kind of song that made many a thug wish they had this sorta girl by their side.
#5
"GO HEAD" - THE LOX
Sometimes you just know an artist is in their element, and just enjoy watching them work. The LOX were, in many ways, the soul of Ruff Ryders. The grimy street tales from the Yonkers trio were always a better fit for Ruff Ryders than Bad Boy, and Sheek Louch, Styles P and Jadakiss do what they do best on this melancholy masterwork from TJ Beatz.
#4
"DOWN BOTTOM" - RUFF RYDERS W/DRAG-ON, SWIZZ BEATZ, AND JUVENILE
Proof positive that nobody does synth-driven fanfare better than Swizz, this epic single gave Drag-On a huge boost leading into his solo career and was one of the few late 90s East Coast/Dirty South collaborations that didn't’ feel forced or awkward. Juvie repped for NOLA’s Cash Money and, circa 1999, this was the two hottest new labels in the rap game joining forces.
#3
"GET AT ME DOG" - DMX FEAT. SHEEK LOUCH
Everybody knew Dark Man X was coming. He’d been making noise via underground performances and several star-making appearances on hit singles by Ma$e and LL COOL J for almost two years. But his first major label single dropped like a grimy bomb in a landscape littered with shiny suits. With his first hit, X made it clear who he was, and also made it clear that the game wasn’t going to drown in jigginess as we raced towards Y2K.
#2
"WHAT Y'ALL WANT" - EVE FEAT. NOKIO OF DRU HILL
She finally had her moment. The "Illest Pitbull In A Skirt" had been waiting in the wings for almost three years, but it was this catchy, salsa-inflected single from the RYDE OR DIE, VOL. 1 compilation that not only let the world know the Philly firebrand had arrived, but made it clear the RR was taking over the radio.
#1
"RUFF RYDERS ANTHEM" - DMX
Could there be any doubt? The song that all but announced the genius of Swizz Beatz, its an anthem in every sense: instantly memorable; a call to arms for the crew; and a song that transcends its time and era. It's the label's theme song, and captures a moment in time that feels immediate and fresh every time you hear that infectious chorus -- but it never feels stuck in 1998. It's a street rap masterpiece. And to think, X didn’t even like the beat when he first heard it
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