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fashionbooksmilano · 1 year
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Letters from M/M (Paris)
Paul McNeil , foreword by Björk
Thames&Hudson, London 2022, 480 pages,  25.8 x 21.0 cm,  Hardback with half-height jacket, ISBN  9780500025277
euro 65,00
email if you want to buy [email protected]
Letters from M/M (Paris) is a comprehensive study of the typefaces produced by Michaël Amzalag and Mathias Augustyniak since they founded their influential art and design practice, M/M (Paris).
For the first time, ninety of the designers’ typefaces are catalogued chronologically in a three-part volume, comprising the history of their development; exclusive type specimens; and detailed illustrations of projects in which they appear.
With a foreword by Björk – whose collaboration with M/M spans over two decades – this encyclopaedic volume traces the distinctive and integral nature of type, lettering and signs in the work of M/M, from one-off artistic commissions to fashion branding and their long-lasting collaborations with musicians and theatres.
This complete typographic collection is the perfect companion to the two-volume monograph M to M of M/M (Paris), and will appeal not only to graphic designers, historians and students, but to anyone interested in art and visual culture.
orders to:     [email protected]
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11/02/23
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homoqueerjewhobbit · 4 months
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Wow, this "gender free" fashion brand sure doesn't have any AMAB models.
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morningwitchy · 3 months
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i can finally show off the Necromancer trench since theyre going into production now!
100% cotton twill outside, cotton printed lining inside, sizes s-3xl! the initial release will be limited but if they sell well theyll be back, with other designs too 🤍
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reasonsforhope · 4 months
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It’s an open secret in fashion. Unsold inventory goes to the incinerator; excess handbags are slashed so they can’t be resold; perfectly usable products are sent to the landfill to avoid discounts and flash sales. The European Union wants to put an end to these unsustainable practices. On Monday, [December 4, 2023], it banned the destruction of unsold textiles and footwear.
“It is time to end the model of ‘take, make, dispose’ that is so harmful to our planet, our health and our economy,” MEP Alessandra Moretti said in a statement. “Banning the destruction of unsold textiles and footwear will contribute to a shift in the way fast fashion manufacturers produce their goods.”
This comes as part of a broader push to tighten sustainable fashion legislation, with new policies around ecodesign, greenwashing and textile waste phasing in over the next few years. The ban on destroying unsold goods will be among the longer lead times: large businesses have two years to comply, and SMEs have been granted up to six years. It’s not yet clear on whether the ban applies to companies headquartered in the EU, or any that operate there, as well as how this ban might impact regions outside of Europe.
For many, this is a welcome decision that indirectly tackles the controversial topics of overproduction and degrowth. Policymakers may not be directly telling brands to produce less, or placing limits on how many units they can make each year, but they are penalising those overproducing, which is a step in the right direction, says Eco-Age sustainability consultant Philippa Grogan. “This has been a dirty secret of the fashion industry for so long. The ban won’t end overproduction on its own, but hopefully it will compel brands to be better organised, more responsible and less greedy.”
Clarifications to come
There are some kinks to iron out, says Scott Lipinski, CEO of Fashion Council Germany and the European Fashion Alliance (EFA). The EFA is calling on the EU to clarify what it means by both “unsold goods” and “destruction”. Unsold goods, to the EFA, mean they are fit for consumption or sale (excluding counterfeits, samples or prototypes)...
The question of what happens to these unsold goods if they are not destroyed is yet to be answered. “Will they be shipped around the world? Will they be reused as deadstock or shredded and downcycled? Will outlet stores have an abundance of stock to sell?” asks Grogan.
Large companies will also have to disclose how many unsold consumer products they discard each year and why, a rule the EU is hoping will curb overproduction and destruction...
Could this shift supply chains?
For Dio Kurazawa, founder of sustainable fashion consultancy The Bear Scouts, this is an opportunity for brands to increase supply chain agility and wean themselves off the wholesale model so many rely on. “This is the time to get behind innovations like pre-order and on-demand manufacturing,” he says. “It’s a chance for brands to play with AI to understand the future of forecasting. Technology can help brands be more intentional with what they make, so they have less unsold goods in the first place.”
Grogan is equally optimistic about what this could mean for sustainable fashion in general. “It’s great to see that this is more ambitious than the EU’s original proposal and that it specifically calls out textiles. It demonstrates a willingness from policymakers to create a more robust system,” she says. “Banning the destruction of unsold goods might make brands rethink their production models and possibly better forecast their collections.”
One of the outstanding questions is over enforcement. Time and again, brands have used the lack of supply chain transparency in fashion as an excuse for bad behaviour. Part of the challenge with the EU’s new ban will be proving that brands are destroying unsold goods, not to mention how they’re doing it and to what extent, says Kurazawa. “Someone obviously knows what is happening and where, but will the EU?”"
-via British Vogue, December 7, 2023
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shopwitchvamp · 6 months
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“Omg, I love these! They go up to size 6X AND they have pockets?! Wow!! But do you have anything longer?”
Sure do, no problem!!
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“YES these are great!!! But what about.. longer?”
I gotcha!! Comin’ right up!
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“Perfect! But I have just one more question… what if I’m feeling spicy? How about skirts that are even shorter than the first ones?!” Oh, you’re in luck! We’ve got minis now.
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*wild cheering* /scene
🖤witchvamp.com🖤
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gaystation4 · 9 months
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isdischool · 1 year
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Fashion branding in the digital age
Here’s some food for thought – consider you are shopping. Do you end up visiting your favorite fashion brand? What made you choose a store – the outlet, products, recommendations from other people, or curiosity? Possibly all of the above.
Enticing consumers to buy a particular product is at large through a phenomenon called digital branding. Every industry uses branding techniques, more so the fashion industry. Brands like Louis Vuitton and Zara are known to be high-end and high-quality, an image they have established through the years.
So, let’s dive into understanding the works of digital branding and strategies you can use for marketing in the digital age.
What is branding in digital marketing?
Marketing in the digital age is highly driven by businesses’ strategies to reach prospective consumers and turn them into customers for their products. As a future design expert, you’ll be handling many such stages in the production process to understand what the consumer’s seeking.
So, you can understand fashion branding as a component of these new-age marketing strategies. Fashion branding is the way a fashion brand establishes its image in the mind of consumers. Branding in digital marketing usually includes names, colors, designs, symbols, and any other distinguishing characteristic of a business.
Branding is everything you do with the public persona of your brand. Be it the quality of your customer service, or the quality of your products, everything is included. Now, you would ask- what’s the big deal?
Why is digital branding important?
Read More- https://isdi.in/blog/fashion-branding-in-the-digital-age/
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fashion-runways · 4 months
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XOXOFITZ Dress 2023 (click to enlarge) if you want to support this blog consider donating to: ko-fi.com/fashionrunways  
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thirteenthmaiden · 3 months
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Finegirl 💓✨
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abellehayford · 4 months
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KOJO JOJO STUDIO WINTER 2024
Releasing my very first original fashion line this month!
Available for limited Preorder start January 26th
1:00 pm EST/10:00 am PST
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wintercorrybriea · 7 months
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matte brand
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morningwitchy · 3 months
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are you guys ready for some ✨ whimsy ✨ presenting: the magnolia cloak!!
✶ cotton twill exterior fabric, tencel inner lining. the (non detachable) inner vest also has 2 zippered pockets and may have an optional waist belt in the final version.
✶ for now the sizing will probably be s-3xl - this will be our own sizing, which is unisex, and ill have the size chart soon!
✶ gauging interest for this is super important so if youd like one, please consider signing up for a restock notification so we can see how many people are interested! dont worry about which size youre signing up for right now, the total number is whats important at the moment :)
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kaldorahm · 2 years
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shopwitchvamp · 10 months
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"Omg, I love these! They go up to size 6X AND they have pockets?! Wow!! But do you have anything longer?"
Sure do, no problem!!
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"YES these are great!!! But what about.. longer?"
I gotcha!! Comin' right up!
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"Now that's what I'm talkin' about! But... how about if I'm feeling like it's the kinda day where I need my clothing to be bifurcated???"
Never fear, joggers are here!
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*wild cheering*
/scene
🖤witchvamp.com🖤
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fucciwilliams · 1 month
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katydoodles · 1 year
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I think I got a name now
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I think imma call this head canon Stolen Credit Card Chronicles.
These fashion sisters should steel Audrey’s credit card on a weekly basis to just have some kind of therapy for having a shitty mom. Retail Therapy.
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