the thing is there's like, a point of oversaturation for everything, and it's why so many things get dropped after a few minutes. and we act like millennials or gen z kids "have short attention spans" but... that's not quite it. it's more like - we did like it. you just ruined it.
capitalism sees product A having moderate success, and then everything has to come out with their "own version" of product A (which is often exactly the same). and they dump extreme amounts of money and environmental waste into each horrible simulacrum they trot out each season.
now it's not just tiktokkers making videos; it's that instagram and even fucking tumblr both think you want live feeds and video-first programming. and it helps them, because videos are easier to sneak native ads into. the books coming out all have to have 78 buzzwords in them for SEO, or otherwise they don't get published. they are making a live-action remake of moana. i haven't googled it, but there's probably another marvel or starwars something coming out, no matter when you're reading this post.
and we are like "hi, this clone of project A completely misses the point of the original. it is soulless and colorless and miserable." and the company nods and says "yes totally. here is a different clone, but special." and we look at clone 2 and we say "nope, this one is still flat and bad, y'all" and they're like "no, totally, we hear you," and then they make another clone but this time it's, like, a joyless prequel. and by the time they've successfully rolled out "clone 89", the market is incredibly oversaturated, and the consumer is blamed because the company isn't turning a profit.
and like - take even something digital like the tumblr "live streaming" function i just mentioned. that has to take up server space and some amount of carbon footprint; just so this brokenass blue hellsite can roll out a feature that literally none of its userbase actually wants. the thing that's the kicker here: even something that doesn't have a physical production plant still impacts the environment.
and it all just feels like it's rolling out of control because like, you watch companies pour hundreds of thousands of dollars into a remake of a remake of something nobody wants anymore and you're like, not able to afford eggs anymore. and you tell the company that really what you want is a good story about survival and they say "okay so you mean a YA white protagonist has some kind of 'spicy' love triangle" and you're like - hey man i think you're misunderstanding the point of storytelling but they've already printed 76 versions of "city of blood and magic" and "queen of diamond rule" and spent literally millions of dollars on the movie "Candy Crush Killer: Coming to Eat You".
it's like being stuck in a room with a clown that keeps telling the same joke over and over but it's worse every time. and that would be fine but he keeps fucking charging you 6.99. and you keep being like "no, i know it made me laugh the first time, but that's because it was different and new" and the clown is just aggressively sitting there saying "well! plenty of people like my jokes! the reason you're bored of this is because maybe there's something wrong with you!"
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I really like that scene in mob psycho 100 where those random guys try to bully mob, but then, before mob can even do anything, dimple makes the guy disrobe and ritsu tries to kill him and the body improvement club just kinda circles up and squishes him between their pecs until the guys beg for mercy and leave. because it's a very stupid scene. kinda the epitome of the show's goofy weird slapstick humor. and so when you're watching it the first time you assume that's the purpose of the scene--to be dumb slapstick humor. because it succeeds at that, so it would be perfectly functional if that's all it was.
but THEN it turns out that it's actually setup for two episodes later when mogami traps him in a mind dimension to try and turn him evil and he's standing in the SAME PLACE and he sees ritsu on the bridge but ritsu doesn't acknowledge him. and he gets bullied. and not only is he powerless to defend himself, he has no one who cares. the scene plays out an evil mirrored version of itself where it's straightforward. it's harsh. it's empty. mob gets beaten up, and he is alone.
and that would've been a good scene on its own, too. but to me the fact that you see the silly ridiculous version of it FIRST (the one that culminates in the body improvement club suffocating a guy with their man boobs) is really important to me. because then, later, you feel how much more it hurts for mob to be alone when you've already seen what it could be, what it is. and then on a rewatch when you see the goofy version of the scene you can't help but feel an undercurrent of dread and a sense of how dangerously close the absurd is to tipping over into something way too real and visceral. which is a feeling that runs throughout the entire show.
anyway.
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