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tangspeakpod · 1 month
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The Kellogg's Brand Boycott and How It's Going So Far
In late February 2024, Kellogg’s CEO Gary Pilnick suggested that households with tight budgets save money by eating cereal for dinner during an interview with CNBC. Understandably, Americans didn't react too kindly to the suggestion. Federal data shows that Americans are spending more on food than they have in the last three decades. Many who heard Pilnick's remarks noted that Kellogg's brand cereal has risen by 17% in the last year. Angered consumers on TikTok called for a three-month boycott of Kellogg’s products.
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As far as I've seen, most of the current news on this boycott has been on social media or not at all. Sure there has been some coverage since the first week of March here and there. My guess is because Kellogg's is a major American advertiser who spent $756 million on marketing in 2022. Of the $64.5 million Kellogg's spent on TV advertising that same year, CBS, NBC, and ABC were the leading networks to receive that bounty and you can read about that here. Hence, why the links I shared above ain't from any of those outlets. They are not trying to screw with those ad buys by actually being impartial.
What I especially love is how content creators didn't just tell folks to stop buying Kellogg's. They gave boycotters helpful tips on alternative brands to buy in lieu of Kellogg's here, here, and here. They also offered DIY recipes for Cheez Its, Rice Krispies, Pop Tarts, and Frosted Flakes.
While, the boycott is not technically supposed to start until April 1st (and last through June 30th), folks (like me) have already stopped shopping and Kellogg's and Kellogg's is suddenly going nuts with special offers and changes in marketing tactics like these, these and these. We will check back in a few months to catch up on the boycott and social media developments. -Tangentially Speaking
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Boycott Planned for Kellogg's Brand from April through June
I haven't seen this around Tumblr yet, but I think this is an important boycott. Kellogg's CEO Gary Pilnick recently made a comment that poor families should "just eat cereal for dinner" as a way to combat their raised prices.
The 3 Main demands as highlighted on the website are
Lower Your Prices: Reduce the prices of all your products by 25% across the board.
Do Not Take It Out On the Employees: The boycott will reinstate if there are any retaliatory layoffs or decreases in employee conditions and wages.
Remove Chemical Carcinogens: We want you to stop using harmful chemicals in your food. Kellogg's in particular has had a significant number of recalls lately due to their poor quality control and unsanitary conditions in their factories.
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nando161mando · 2 months
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This second video, the guy has a good fucking point! #WeAreThe99 the 1% should be afraid!
#BoycottKelloggs #LetThemEatCereal
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soup-lass · 2 months
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geezerwench · 25 days
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grimlocksword · 1 month
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Kellogg’s boycott goes NUCLEAR, sales TANK, prices DOWN to 99 CENTS!
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eliyaliu223 · 2 months
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Kellogg's Boycott.
#LetThemEatCereal #BoycottKelloggs.
Boycott Kellogg's for three months beginning on April 1st.
The Kellogg's CEO said the quiet part outloud. He essentially suggested that consumers should just cut down their food and nutrition requirements by eating cereal for dinner just extremely greedy and out of touch, but not surprising in our current capitalist hellscape. Kellogg's cereal is high in refined carbohydrates and sugar, and low in nutritional value, how could this provide enough sustenance for dinner?!?
He gorges himself on his ill-gotten wealth while literally encouraging his fellow humans to become malnourished and destitute. The worst part about this isn’t even his assertion that cereal is an appropriate dinner food, it’s that he knows that those a lot less privileged than him are unable to eat, and while knowing that, refusing to offer any sort of help or humanity when he could easily make a tangible impact. Are the rich just so detached from society that they will jeopardize their fellow humans to fulfill their own coldhearted Machiavellian greed?? If so, atleast they are now displaying their true colours.
This disgusting greedy pig has been responsible for a 28% increase in Kellogg prices, while cutting 8% of his workforce and giving himself an unwarranted $8 million bonus in addition to his multimillions in property and other assets which will never be accessed by the middle or even upper-middle class. Despite raising the prices of his products by 28%, the wage of his staff has stagnated and the pay difference between himself and his employees continues to grow wider each year, with the CEO taking home millions while his workers are left to struggle with stagnant salaries and barely any raises.
It's not enough that this greedy, opportunistic, sociopathic pig has played a role in ruining our economy, It's not enough to simply boycott his products and bring him as much financial damage as we reasonably can. It's not enough for him to be denied the money that he feels so entitled to. We need to destroy this man. Let's do something right in our current dystopia and make sure this guy doesn't get his next bonus. Let's make it so the only meals he gets to eat are that of the cereal he loves so much.
Share this post on any social media platform, this needs to be seen by as many people as possible.
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thebaddragon · 2 months
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Kellogg's - Wikipedia
If you're gonna boycott, starting April 1st, take a gander on the wiki to see a large list of the products, so you are aware of what not to buy.
And I have only just heard about it, the boycott plans, and the naysayers mentioing it won't do anything since they also get money from schools, but even if they have the school breakfasts still funding them while out of school people DO boycott, it will still be cutting into their net proceeds 28% or more, seeing as they think they should price gouge us while proposing us broke people should eat cereal for both breakfast and dinner.
While shrinking the packages and raising the prices.
Any loss of funds for them seems worth the trouble of finding replacement options for all they do sell in our pantries.
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nscribbles · 2 months
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Im just saying….that statement was not grrrrrreat
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aspiringbogwitch · 2 months
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Let them eat cereal
The multimillionaire chief executive officer of the US food processing giant Kellogg’s has drawn scorn from some quarters after recently suggesting that families with strained finances could cope by eating “cereal for dinner”.
Gary Pilnick was speaking live on CNBC’s Squawk on the Street on 21 February when he delivered the remarks in question, which some have compared to the “let them eat cake” phrase frequently attributed without evidence to Marie Antoinette before her execution during the French Revolution.
“The cereal category has always been quite affordable, and it tends to be a great destination when consumers are under pressure,” Pilnick said amid a discussion about high grocery prices. “If you think about the cost of cereal for a family versus what they might otherwise do, that’s going to be much more affordable.”
The CNBC host Carl Quintanilla asked Pilnick – whose company’s brands include Frosted Flakes, Froot Loops, Corn Pops and Rice Krispies – whether his remarks could “land the wrong way” with consumers who have been forced to spend about 26% more on groceries in general since 2020.
Pilnick doubled down, saying: “In fact, it’s landing really well right now. Cereal for dinner is something that is probably more on trend now, and we would expect [it] to continue as that consumer is under pressure.”
That message has not actually landed that well with everyone who has heard it.
[TikTok] [The Guardian]
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extrasushi · 2 months
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You may have heard that we are boycotting Kelloggs, so here’s an easy visual of brands that they own.
Why the boycott? The CEO of Kellogg’s recently stated that if Americans are struggling with Inflation prices, they should eat cereal for dinner.
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Kelloggs was also founded by Dr. John Harvey Kellogg. He was a seventh day Adventist who advocated that a bland diet would help decrease sexual desire. He supported eugenics and advocated for “unfit” people to be sterilized. So, like, he was not a good guy.
And here’s your extra reminder that we never support nestle co.
Nestle exploits cheap labor, does not practice fair-trade labor, and has been known to use child labor. Nestle does not believe that access to water is a universal human right. They make profit off bottling water, even at the point of local water scarcity, decimating communities.
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gallifreyriver · 2 months
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So, Kellogg's Boycott. Again. Haven't seen any posts about it here yet, so figured I'd make one.
In short: We're all tired of these big companies gouging their prices just because they can, and calling it 'inflation.' We're tired of companies announcing record profits while they cut bonuses/lay people off/force workers to run on skeleton crews/etc. We're tired of "Shrinkflation" And we're tired of a bunch of other shit too, but you get my point.
So, vote with your wallet.
On April 1st, stop buying Kellogg's, and keep that up until June 30th. Just three months- just one quarter of the fiscal year. Companies report earnings each quarter, and if their earnings drop it will reflect in these quarterly reports.
Why Kellogg's?
Because their CEO recently pulled a "Let them eat cake." TLDR; Kellogg's has raised prices by 28% across the board, bragged about record breaking profits, and then suggested that families struggling to afford groceries, because of aforementioned price gouging, just "eat cereal for dinner!"
And well, that message was not well received by anyone, as one could imagine. Pissed a lot of people off.
So yeah. The plan is to stop buying any Kellogg's products (below) for the entirety of the second quarter (April 1st-June 30th) and to collectively tell Kellogg to fuck off until they lower their prices. The goal isn't to "destroy the company" or cost anyone their jobs- but we will hit them where they will listen. Their profits.
If they don't listen, then we don't come back, and we start in on the next company, and keep going until they all get the message. There's always alternatives (more on that below) and we don't need them. If they refuse to drop their prices, then we just stick with the alternatives we found.
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Three months is a minor inconvenience to teach a corporation a lesson, and we can do it.
So, take this month before April to find your alternatives. If you need help, I based a non-comprehensive list (below) off the image above. There's tons more just a google search away, and I bet others have made lists as well. There's also always the option to make your own. There's tons of recipes online showing how to make dupes of your favorite products.
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Some things to note:
Don't go stocking up on your favorite Kellogg's products the last week of March and think you're not crossing the picket line. The point is to make Kellogg's feel the loss in profits, and stocking up on Cheez-its beforehand will defeat the purpose. I sincerely promise you can make it three months without buying Kellogg's. Again, three months is a minor inconvenience to teach a corporation a lesson, and we can do it.
That said, Safe Foods are acknowledged. If you or your child is neurodivergent and has issues with food (i.e: literally won't be won't be able to eat at all without their safe food) you get a pass. By all means feel free to try and find alternatives, but it's very unlikely that the few who can't boycott will cause it to fail. There should be plenty of the rest of us to pick up the slack.
Don't be a bystander- meaning don't go about this thinking "Oh, well surely there's enough people boycotting that it's fine if I just-" No. If we ever want things to change then we need to be strong enough to do even something as small as not buying something we like for three months. Furthermore, it's on those of us who can afford Kellogg's products to boycott Kellogg's. It's not the responsibility of those who already can't afford Eggos to boycott Eggos. Nothing will change if you go about just assuming everyone else already has it handled for you. Take a stand.
And importantly, Spread the word. This only works if we let as many people as possible know about it.
So reblog this post, or make your own post, or both. Even feel free to copy and paste this entire post off-platform if you need to. I've also seen some suggest making flyers, or even just writing on post-it notes, and sticking them to Kellogg's products in the store to spread the word off-line.
Just get the word out there. If we ever want these companies to stop gouging us for every cent we've earned, then we have to make a stand somewhere.
If we do nothing it will only ever get worse.
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thmollusk · 2 months
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save me monkees tv commercials
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southernsolarpunk · 2 months
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Hey I’ve seen a lot of people talk about the Kelloggs boycott on tiktok but not at all here so I figured I’d share!
This boycott was suggested by tallgirl6234. Basically we all know the cost of living and more specifically, food, has been artificially inflated by ceos who want to hoard wealth like they’re fucking Smaug or something. Well since they’ve started their “cereal for dinner” campaign, a lot of people are pissed that a man who makes $13.6 million dollars a year is telling us to basically suck it up and deal with it. I would definitely recommend you check out her page if you want more info!
The hashtag for this is #letthemeatcereal
Here’s a link with brand lists, alternatives, and homemade versions,
It’s planned to start April 1 and last for 3 months. I’ve added some lists of their brands.
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bugboy-behaviour · 2 months
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PLEASE reblog this video about the Kelloggs boycott
the basic TLDR is that if enough people stop buying Kelloggs cereal, we have an ACTUAL chance at bankrupting this company. You don't even have to boycott their other products, like Pringles. We're just working on the cereals right now. There are an incredible amount of alternatives to Kelloggs, so you wouldn't even have to change your shopping that much. Brands like General Mills, Post, and store brands are still perfectly fine.
The MOST IMPORTANT part of this is that the boycott must last for a longer portion of time, say 6 months to a year, in order to have any actual effect on Kelloggs.
Kelloggs has made comments about how the working class should be eating cereal for dinner. Literally dystopian. If we were to damage this company with our boycotts, it would send a serious message to other corporations. This is such a simple way to show that we DO have power, and that the rich AREN'T invincible.
eat the rich not Kelloggs cereal
if anyone wants to add captions/a transcript, it would be greatly appreciated!!
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