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cosmicghoul99 · 5 days

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The Whole Watcher Debacle

Just giving my two cents on the whole Watcher situation. I've been following this since it started, and initially, I wasn't going to say anything, but honestly, why not? (lol)

I want to start off by saying that this was not a good business decision to make. By pulling this, they are essentially alienating their international and low-income fans. The world is going through a global economic crisis, and the fact is that creating a streaming subscription service when companies like Disney and Netflix themselves are struggling is not a sound financial decision. Saying $6/month is "affordable for everyone and anyone" is a tone-deaf statement. In this economy, that is the difference between getting to eat for a day or not. It's not just "two cups of coffee". It's quite literally life or death for some people.

Now, before I get hounded by people saying that "artists deserve to get paid for their works" and "it's all about paying artists until you have to pay them yourselves." I do support small artists and small business owners. I support smaller creatives whenever I can and whenever I have the means to. The problem is that Watcher is not a small artist. They are not even a small business. They are, and apparently always have been a company. In addition to that, they are getting paid. They profit from ad reads, views, Adsense, patreon, merch, and live shows.

Their patreon alone nets them at a minimum of $30k per month. This is on the lower side, mind you. I've heard some other content creators talk about this, and it's estimated that they make around $50k-$100k from AdSense and views. On top of that, they get paid $15k-$30k per sponsored video, and a vast majority of their videos are sponsored. They would make around 60k-120k from sponsorships alone. Add all this together, and they make at least $140k monthly. This is, again, the least, and this does not count in profit from their merch or live shows. Their merch sells for anywhere between $60-90 depending on the item, and they continuously sell out. I don't know how much their live shows are, but I imagine it's something along those lines. If even 100 people bought merch, although this is likely in the thousands, they would make 6,000 minimum from just merch. The current national minimum wage in the United States is around 7 dollars. Per month, if you worked for 40 hours per week, you would make around $1,120. They are making nearly 5 times that just from their merch. They make, on the low end, $150k per month. This is more money in one month than most people can make in 2 and a half years. Even the lower end of money on Patreon makes them more money than most people make in a year. Annually, they are making, and this is greatly underestimating the amount they make, at least $1 million. On the higher end, if we calculate that they are making around $100k per month via Patreon, and we estimate with their sponsorships, the range only increases, to around $320k, adding the higher end of sponsorship money and AdSense. Yearly, that's almost $4 million. Their range is $1million-$4million. I'm sorry, but if you are netting in this profit and still need more for your business, then you are doing something wrong.

Watcher are not struggling artists living paycheck to paycheck and barely making ends meet. They are a multi-million dollar company whose owners live very comfortable lives. This is fine, but they should not act like they are struggling when this business venture was because they were operating outside their means and want to go even further beyond that. YouTube is terrible regarding many things; I get it. There is nothing wrong with creatives wishing to expand, but if you financially cannot support that decision, you should not do so. I am not okay with people being hateful and bringing up unnecessary things. Still, the fact remains that all of their CEOs show their very lavish lives and spending online and constantly talk about it on their podcasts. They could not afford those things if they were truly struggling like they tried to make people believe. Some people are being rude online, yes, and that's not a good thing, but the vast majority are being rightfully upset and are giving valid criticism on why this is a bad idea.

Watcher is not worth a $6/month subscription. They do not have enough content to justify this decision, nor do they have enough followers. Youtubers with followings much larger than theirs have tried to do this and failed. Paywalling their content is not the right move. It essentially stagnates their growth. How are people going to find them, and how are they going to get attention for this? Posting one video on YouTube every time you make a new series -which we don't know how frequently they will update- will not push that content to people. Also, most people who see that initial trailer or episode will not pay $6 monthly to see the rest. The fact is that, like it or not, at $6, they are competing with some of the biggest companies in the industry. Companies like Netflix, Disney+, Hulu, Prime, and more all have standards ad supscriptions ranging from $ 5-8 dollars, and they have a catalog of thousands of shows, movies, and more. Yes, it sucks that there is a capitalistic monopoly on these services, but switching to it is not going to help them. Going from YouTube to Vimeo OTT will not net them the profit they think it will. They will struggle on this platform because it's arguably worse than YouTube, and eventually, it will raise the price to keep content up, so they will raise their streaming price.

That's another thing. They advertised this as their own service, unattached to anything else when it's not. It's still run by another company, and now they must pay that company. It feels disingenuous to say this when it is not true. It is not an app or something you can play on TV; it is a website, a fairly sketchy one at that.

There is, again, a cost of living crisis going on. Most people cannot afford to put food on the table, much less spend this money on a streaming service. And even if people wanted to pay, they've barred their international audience from doing so. If you are not in the US, you will have to pay for a VPN to use since the website is not available outside the US, and you will also have to pay a conversion fee since they did not include regional scaling of prices. $6/month is already a lot for people in the US but for people living in other countries with a weaker currency? That's anywhere from a week of groceries to a third of their rent. They did not consider how this would affect international fans, and that's not a good business practice.

And since I will get the inevitable, "You aren't entitled to free content," I'll say this. Yes, people are not entitled to content, but creators are not entitled to people's money. The truth is that if your audience does not like something or want something, then you will not get their support. As a content creator, you must cater to your audience; you can't expect them to pay for or be interested in other content or passion projects. Also, their content is clearly not free. They do get paid. In no world do they not get paid. I will reiterate that they are not small, struggling artists who can't afford to live. Watcher isn't a small indie company that barely gets by. It is a million-dollar company with around 25 employees who live lavishly in one of the most expensive cities in the world. They do not need more money. They want more money.

Plus, people are entitled to their content when that content is mostly based on fan-submission. A lot of Watchers shows rely heavily upon fan submissions and support. Are You Scared?, Too Many Spirits, Food Files, and Ghost Files happen because fans submit stories, places to go, evidence, and more. In fact, Are You Scared and Too Many Spirits are just stories and personal anecdotes that fans share and submit, or that Watcher finds online and read aloud in a backyard. (NOT what I would call TV quality, but okay...)

They posted a while ago that they were taking submissions for a new season of Are You Scared?, Too Many Spirits, and Ghost Files. They did this fully well-aware that they would soon release a paywall. Do they expect fans to pay 6 dollars to see their own submissions? Additionally, they could pass it off as free before this- even though they were getting paid- but now they are locking this service behind a paywall, meaning they make money directly from these stories and this content. People who submitted stories should be compensated since Watcher makes money from fan content.

This still does not acknowledge that they have not responded yet. It has been nearly three days since this blew up, and they have been almost silent. And it is deafening. The only things people have gotten are posts and statements from friends and spouses of the owners that are as out-of-touch and ridiculous as this decision. This shows people that they are doubling down. They had time in the initial 24 hours to respond, and the longer they took to respond, the worse it was getting. It's very telling and a slap in the face to people who have supported them for years, from Buzzfeed to this, through many different times, including the pandemic. Watcher relies so heavily on their audience, yet they do not have the respect for their audience to at least put out a small statement. That is why people are upset. They were helped and built up so much by their audience, then made a video saying, "Thanks for supporting us for years, but if you can't afford us anymore, get out," and maintained radio silence. At the same time, their close friends and family basically called people entitled for not wanting to pay for a service they did not ask for, during a global economic crisis. No one asked for "higher production value" or "TV quality." People were happy with normal, low-production content, like the kind that got them famous/popular in the first place. Yes, they can want to make more expensive content, but they cannot guilt-trip their fanbase into paying for it. I am a small creative. If I make a ridiculously expensive art piece or something with expensive materials, then hand it to someone and say, now you have to pay me for this, even though you didn't ask for this, they will not pay me. It's as simple as that.

Yes, artists should get paid. But Watcher already get paid generously. Not only have they done wrong to their fans, but they have also screwed over their patreon members by essentially saying that they have to pay double for their content. They suddenly switched the tiers on Patreon, removed most of the content, and left only the podcast, and their members do not even get the subscription for free. Most of their Patreon members pay between the $ 10 and $20 tiers, but many also pay around $100. They don't get the service for free even after paying Watcher that much and for so many years. That's spitting on the people who have financially supported you for years.

All in all, this is a very poor financial and business decision, and they are making it worse by remaining silent. They have alienated most of their audience, upset most paying supporters, and been trending for three days for all the wrong reasons. Massive YouTubers have made videos on this, and it has broken from fandom drama into the general internet. This is the beginning of the end, unfortunately. I don't wish any ill will, this is not hate at all. No one at Watcher is a bad person at all, they just made a bad business decision. Unless they apologize, I can't see this working out.

Sorry for the massively long post, I’m not an avid watcher (hehe) or fan of their content but I've had many thoughts bouncing around my head about this business decision since this started, and I wanted to share.

TLDR: Watcher made a seriously bad business decision that upset most of their audience, including paying supporters; claimed to be struggling even though they very clearly aren't and have not responded to their incensed fanbase yet, despite the urgent need to do so.

#watcher #watcher entertainment #do i think some people are being really insane racist and hateful?#yes #do NOT do that shit #but they aren't struggling THAT much #they don't need to do this #they just want more money tbh #most of the criticism is constructive and valid #Am I investing in this because I'm devastated by Ice Adolescence being cancelled and this distracts from it?#absolutely

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