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hopeymchope · 1 year

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No hardcore fandom has ever died so quickly and so completely as Veronica Mars. This is the story of its murder.

They should study Veronica Mars in Hollywood. I'm serious. It's an incredible story of how to go from "loud, passionate fanbase with its own fandom name that campaigns and advocates constantly for it" to "absolutely zero fucking interest" damn near OVERNIGHT with just ONE epically terri-bad decision.

If you weren't there, you don't understand: From 2007 to 2014, the fandom — the "Marshmallows," as they called themselves — were everywhere in the Internet's geek spaces, my friends. They routinely beat the drum about the series' three seasons and its excellence, lamented its cancellation, pushed others to give the show a try, and always - ALWAYS - proudly and loudly called for the series to be revived.

FULL DISCLOSURE/CONFESSION: I've not even watched that much Veronica Mars, frankly... ? Yeah, I'm sorry! it does seem pretty good from like the four-or-five hours I've experienced firsthand. I just never took the time to sit down with it. Regardless, I find fandoms and their dynamics — both how they operate internally and how they display to others externally — deeply fascinating. And I honestly find them easier to study from the outside than the inside. Like, if I'm IN a fandom, I'm more likely to stay in my corner and ignore places that seem negative. But being on the outside lets me just... absorb what's out there, looking into every forum without judgment. It's like studying pop-culture sociology or something? And it helps that I'm very close to some serious(-ly burnt) Marshmallows. It makes it so much easier to find and absorb the gamut of the fandom.

Besides: There is NO fandom story I've ever seen that's anything like what happened to Veronica Mars and the Marshmallows.

(Time to insert a brief explainer for the uninitiated: Veronica Mars was a TV series that aired from 2004-2007 on the now-deceased UPN network wherein Kristen Bell played the titular character, a high school girl whose single dad was a private detective in the fictional community of Neptune, California. She grew up working "unofficially" as his assistant, which meant that she herself was effectively a teenage private detective.

The three core elements of the series were: 1) Veronica investigating each week's big mystery with plenty of quips and snark, 2) Watching Veronica's various relationships develop and shift, with most of the focus given to a) her relationship to her father and b) Her romantic pursuits (which began as the Veronica/Duncan/Logan triangle before eventually becoming focused on the slow-burn, off-on Veronica/Logan love story), and 3) The gradual development of that season's "mytharc" — the overarching BIG MYSTERY that doesn't get resolved or wrapped until the season finale. So it went over the course of two seasons that took place in high school and the third, shorter season that was at the start of Veronica's collegiate career.)

Just how big and how passionate were the Marshmallows? WELL! When series creator Rob Thomas (not the Matchbox 20 guy) and star Kristen Bell announced the Kickstarter campaign for the Veronica Mars movie in March 2013, it achieved its heretofore-unprecedented goal of TWO MILLION GODDAMN DOLLARS within less than 12 hours. At that time, it was the biggest Kickstarter goal to ever succeed — and certainly the fastest to reach that kind of height. Fans fell OVER themselves to pay out for it. Hell, my own significant other was DEEP in the tank for VM at the time and invested enough to get multiple t-shirts as backer rewards as well as a disk copy of the movie when it eventually came home.

And AFTER the movie hit in 2014? It was thankfully beloved and embraced! The once-teenage characters were adults who were actually out living on their own and working for a living, but the fandom had grown up with them, so it wasn't like they were begging for them to stay young students. They embraced Adult Veronica and her new adventure. The fandom rejoiced loudly and continued to be all over the geek side of the Internet... where they, of course, still wanted more. Sure, there were new novels in the aftermath (which were written by the creator of the series), but most of the Marshmallows were calling for more movies or a streaming revival.

And then, at long last... season four was actually announced. And there was much (premature) rejoicing yet again.

Yes, Veronica Mars returned for a fourth season on Hulu in 2019. It was just eight episodes, and it was heavily centered on one season-long mystery instead of sprinkling that amongst a bunch of smaller ones, but it would still feature the same ol' Veronica. They promised a new, more "adult" mystery/investigation plus a strong focus on Veronica and Logan's love story.

New Hulu purchased the rights to the first three seasons and hyped up its presence on the platform while marketing the return for the new run. The marketing team played up the most popular quips from the show's history plus put out TONS of stuff centered on the Logan/Veronica ship to pump up the fans.

The season was dropped all at once using the classic Netflix "binge" model in July 2019. And then... afterwards?

There was a brief explosion of LOUD RAGE from the Marshmallows at what series creator Rob Thomas had to done to burn and spite the fandom and ruin his own goodwill.

SPOILERS FOR SEASON 4: See, at the end of the movie, Veronica and Logan finally entered into a long-term relationship. In season four, they've been dating for years, and Logan proposes marriage. But of course there has to be drama/obstacles: In this case, Veronica isn't sure she's ready to marry... or capable of being in a marriage. Ah, but of course she eventually realizes how much Logan means to her. The two are married, and, in the season finale... Logan is killed by a car bomb in the penultimate scene. The final scene is a flashfoward to a year later, where Veronica leaves Neptune alone.

For most fandoms, that'd be a memorable point of pain. A big ol' speed bump that ultimately throws some people off the bus, leaving only the die-hards. But the fact that fans had been invested in this relationship for literally 15 years and that Hulu (and creator Rob Thomas) had heavily marketed the new season as being a big romantic event for the ship... it was too much. Unlike the aftermath of the Star Wars sequels, there was no lingering group of die-hard fans who were open to whatever was next — at least no significant one. I did some Googling and could only find TWO people who still wanted another season.

Funnily enough? Critics LOVED this. Hell, Vanity Fair infamously penned an editorial about how Veronica Mars had "finally grown up" with this finale. I suppose all the other murders and deaths and drug overdoses and r*pe weren't "mature" enough before now for... some... reason. (The same editorial also featured the author openly hating on Veronica ever being in a relationship because it causes "arrested development" and declaring that the movie -- which was acclaimed by both critics AND fans alike, I remind you -- was a lame dud. So. The writer must be a reeeaaaal fun person.)

But a series doesn't live based on critical acclaim, as it turns out. The fandom was murdered overnight. "Marshmallows" stopped appearing in geek spaces online entirely. No one expressed interest in seeing the next season or the next movie. The constant flow of fan AMVs on YouTube and fanfics on AO3 dried up to nothing or damn nearly so.

Since 2019 ? Nothing. Chirping crickets. An intensely dedicated fandom of 12 years was just... vaporized.

I've never seen anything like it before OR since.

That's why it's so fucking fascinating.

So what went wrong?

Creator Rob Thomas was adamant about two things: ONE, the series was intended to be a noir show, which meant there couldn't be any happiness for its protagonist. And TWO, the death of Logan was necessary to evolve and grow the series.

Thomas thought that having Veronica in a relationship would be holding her back, and that a marriage would absolutely kill the series and leave her stagnant. It never even occurred to him that marriage isn't the end of a character's life and growth. It never occurred to him that plenty of drama can be had AFTER someone is married, or that development/growth could be that the characters mature enough to be capable of maintaining a committed relationship. Thomas' view of his own universe was so myopic that he couldn't conceive of any possible way that Veronica could still be a private detective involved in life-threatening investigations AND be married at the same time. Futhermore, he felt that fans just wanted Veronica to become a pregnant housewife, which is about as far from what Marshmallows were after as you can get without straight-up killing Veronica and/or Logan. He managed to do the only thing wronger than what he wrongly thought was their insistence.

On top of the above, Rob Thomas only viewed "noir" as a vehicle for total fatalism... despite the fact that many of the most famous noir stories are cynical and full of moral ambiguity, but they still feature a positive outcome. The Big Sleep still has the protagonist get the girl. The Set-Up arguably ends with the happiest possible ending in spite of the beating the hero receives.

Perhaps most importantly? Despite Thomas own insistence that Veronica Mars was always "noir," the majority of both TV critics and fans did not think that designation ever truly applied. I suspect that's the reason why Thomas decided to go as dark and fatalistic as possible: He wanted to be noir, and he was being told that he wasn't. So he went so far into noir that he killed his own most popular property.

He was adamant that it was the only way for the series to grow. But as it turns out, it was instead the only way for the series to permanently end. Without that season four finale, a passionate group of fans would still be begging for more. With it? It's over. Nobody fucking cares now.

That's kind of amazing.

#veronica mars #rob thomas #fandom #dead fandom #marshmallows #burnt marshmallows #fandom histories #the death of veronica mars #the day veronica mars died #gifs #television gifs #tv gifs #veronica mars gifs #vmars

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realstrap · 21 days

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04/09/2024

I got the job!!! Help me get ubers for work!!

‼️needed ASAP‼️

Hey yall good news!! I heard back from the job and I had my orientation!! I'm going through training starting TOMORROW I really need help getting there!!

I'm flat broke and need at least $160 to cover transportation all this week and next week, I'm so relieved and I'm hoping I can keep this job to ensure I can take care of my partner and dog and keep us all fed and happy :) anything helps!!!

$0/160

CA: $lezsalt or $sleepyhen

VM: wildwotko

Dm 4 P@y pal

#sorry we are poor #finally employed!!! please help me get there!!!#im so relieved but i still need help

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bj-hunnicutts · 2 years

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controversial opinion but i think a community movie is a bad idea

#the vm movie and ad reboot made me a hater

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11hedonistic · 11 months

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ASTROLOGY OBSERVATIONS 🩸

(contains minor 18+ content)

anyone else noticed that a lot of actors/actresses who play “weird” roles have prominent aquarius placements ?

for example:

- mia kirshner (not another teen movie)

- will poulter (we’re the millers)

- anthony anderson (scary movie 3)

every time i meet a person who has scorpio and leo in their big three, the leo side ALWAYS outshines the scorpio side lmaoo

all of my taurus friends lovee getting high 🍃

people with scorpio mercury can quite literally cut you with their words. they don’t even realize it most of the time until they notice others reactions

women w prominent cancer placements could love getting their breasts fondled or nipples sucked

mercury dom people/gemini mars people who have some water in their chart are into being talked through their orgasms with some intense eye contact thrown in there. possibly some choking depending on house placements/degrees ofc

a lot of people don’t notice it but alot of leos/leo placements pretend to be confident to hide their insecurities. i’ll use an example:

random person: “my favorite zodiac signs are taurus, libras and aquarius :)”

other zodiacs signs: *cutely nodding and going about their day*

leo placements: “well they OBVIOUSLY didn’t say leo because leos already get more than enough love.. and we’re already favored by everyone because we’re just so perfect 🤭.. soo yea”

lmao don’t kill me leos this is just what i notice

geminis hold the crown for being the queens/kings of ghosting people

i have never seen an ugly libra stellium person.

mars in 4th people get off on emotional sex/sex filled w a couple of tears falling

venus 1st house people could easily go viral for their beauty

it could be a while until venus 7h people find their ideal partner. (because of how picky we are in choosing our partners lol)

air signs are so good at manipulating its actually crazy

capricorn women give me vm boss energy

#astrology #astro notes #astro community #astro placements #astrology observations #aquarius #scorpio #leo #cancer astrology #mercury astrology #gemini mars #gemini #libra stellium #mars 4th house #venus 1st house #venus 7th house #air signs #capricorn #capricorn women

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tibbythetiger · 6 months

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Okay, so what I’m thinking is that Mike is a BoyFailure™️, he’s probably worked at every single place in town, or at the very least tried. I’m imagining, in his large job pursuit, he had a brief stint working at Sparky’s. This is how he and Ness meet, I imagine at first they start Mike out as a server, so he’s being trained by Ness. Ness, who yes, Mike thinks grudgingly, is kinda cute, if not mostly annoying (the guy never stops talking) and meanwhile, Ness is just enamored with someone who just lets him talk (again, he never really stops.) Over the course, of his training, Mike decides that maybe Ness is a little more cute and funny, than annoying, but decides not to bother even trying anything. He knows he’s a mess, and he has Abby (not to mention, he’s pretty sure he’s not going to be a server here for much longer, because as nice as Ness is, Mike cannot seem to pick up an ounce of that when he’s speaking to customers). They eventually do decide, that Mike cannot handle being around customers, and decide to put him in the kitchen, much to everyone else who works at the diner’s chagrin, because at this point, Ness has decided he also thinks that Mike is cute and kinda funny when he lets himself talk to people. A Ness with a crush is loud, flirty, easily flustered, and always in Mike’s space. This means Ness is always in the kitchen, and his service starts to slack, coupling that with the fact that Mike cannot seem to cook anything without starting it on fire (or worse, injuring himself) Sparky’s sadly lets him go. Ness is devastated, as Mike is cagey about personal details, and won’t give out his phone number so he’s sure he’ll never see him again. Because he’s overdramatic, he’s moping around the diner for weeks afterward; then he walks out one day to serve a table. It’s a cute little girl, sitting by herself drawing a picture. Ness is great with kids, and it’s obvious she’s probably waiting for someone in the bathroom, so he strikes up a conversation with her, even making her laugh when lo and behold, who sits down but his long lost love, Mike. At first, Ness is shocked, because surely this means that Mike was kinda shutting him down before because he’s straight, or maybe in a long-term relationship. But still, he bucks up, takes their order and as the two are leaving he tells Mike he makes a pretty cute kid. (Mike and Abby react pretty similarly to this as they did when Vanessa thought they were parent/child) From then on, Abby and Mike end up becoming regulars, and Abby adores Ness. He’s one of the few people she’ll talk to, and once she even draws him a picture of him, she and Mike (Ness and Mike both try to act like this is not a Big Deal, despite Ness framing it in his apartment) Mike and Ness still lowkey flirt, and even exchange phone numbers (for Abby, is Mike’s reasoning, but Ness is so overjoyed he just brushes away the very flimsy excuse) As the events of the movie take place, and with Mike’s new schedule, they’re unable to stop in, and only exchange a few phone calls. (Ness does overhear the conversation with Jan, Max and her brother, he leaves vm, after vm for Mike but he never sees them, and then Jan deletes them when she’s at the house) I also am assuming that the diner is 24hrs, and Ness is one of the few servers, so he’s unable to watch Abby to keep the original plot of the movie progressing the same.

That’s what I got for now!! I’m coming to visit this again and add some more for post-movie development, or maybe write this out as an actual fic!! If someone decides to write this themselves, please feel free to, just credit me and tag me in it so I can read it!! <3

#securitywaiter #ness the waiter #mike schmidt #mike x ness

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alannacouture · 6 months

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Our story is epic. Spanning years and continents. Lives ruined. Blood shed. Epic. 💖

#veronica mars #veronica mars movie #veronica mars series #veronica mars cast #veronica mars edit #logan echolls #veronica x logan #logan x veronica #love vm #LoVe vm #kristen bell #jason dohring #alannacouture #ouat.t100.adow.sab.etc #ouat.t100.adow.dw.reign.etc

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demigoddessqueens · 11 months

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VM s/o enemies to lovers arc reacting to a loopy compliment from their future s/o after a head injury?

S/o: you have such pretty eyes…

VM s/o: they lost their mind!

I recently watched Treasure Planet. A extremely underrated movie.

Yes! I love this moment!

You’re an ally of “convenience”, so of course it’s just their luck to have you wounded. The real truth is that feelings had developed (more on their end) during this trek together. Surely the truth would come out eventually, right?

Vex’ahlia

No one has ever really genuinely complimented her, so it eats at her heart for some time. You may be her “enemy” now, but does that mean it always has to be like this between you two?

Grog

Don’t try and seduce him! He’s not falling for that again! Even if he does think you look pretty, and thinks of how strong you are

Pike

She does her best to try and not let your words get to her. That being said, if she sees her reflection somewhere then your words replay in her mind.

Percy

Either this is a trick on your part OR your magic allows for you to see the deepest, secretive parts of his mind. Percy is too proud to admit his feelings, lest it is used against him by you.

Keyleth

Nope! Not falling for you trying to get in her head. If this is genuine, and you’re still her enemy, it gnaws at her. If you cease to be her enemy, maybe there’s a possibility

Scanlan

Yes, thank you very much for your words, but he already “knows” that. Sure his sarcastic humor is a deflection to your honeyed words, but he tries to not let you get to him.

Vax’ildan

He’s got such an inner turmoil about everything. You’re supposed to be an enemy, but you’ve helped them. You take time to talk to him, but the others still don’t trust you. Given all that, your compliment replays constantly in his mind even if you won’t remember it.

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utilitycaster · 1 year

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If Gonchrav made it to Critcal Role, which group do you think would fit the characters of the movie best? VM, M9 or BH? Or do you think a mix of characters?

Oh great question! I'm surprised it hasn't come up before.

If you'd asked me about which party fit the vibe of the movie best I would absolutely have to say the Mighty Nein - and this isn't just because of my own love for the Nein and my feeling that they are enjoying a justified renaissance. It's because of the darker and more European-inspired setting; the entanglements with organized crime; and of course the presence of the sea. I know the obvious call for the clock motif is Percy, but if you consider the deeper symbolism - of time, and its hold on us - then naturally, it's got to be Caleb.

But with that said the characters don't fully map onto the Mighty Nein so I think it has to be a mix. The specifics of the party dynamics actually fit Bells Hells much better but the individual personalities don't quit fit, so:

Mariella - I mean, obviously Vex survives the narrative, but otherwise how could you pick anyone else?

Sofia - I'm so torn between Veth and Yasha and while I think Veth fits into the social class better, Yasha really embodies where Sofia came from.

Mario Ambrosini - you know, the funny thing is that like, the bird imagery does have me like...Cerrit, but it doesn't quite fit and anyway you didn't ask me about EXU. Then I was like. oh duh. Percy.

Goncharov - Scanlan. That glitzy exterior, the becoming a mob boss in a foreign city...need I say more?

Ice Pick Joe - Molly, natch. Here for a good time; not a long one.

Andrey - FJORD. Self-explanatory.

Katya - Keyleth would be the funniest answer but she doesn't have the charisma to pull it off, even though Marisha has shown that she can play a Katya-like figure with Patia. (Honestly, I think the tragedy just means I'm going to have EXU Calamity on my mind the whole time even though that doesn't map perfectly). But of the main campaigns...I think it has to be Fearne. It could be Jester but I think Fearne, in the end, has a certain darkness that Jester does not and you need that for Katya.

Valery - Well, if Katya is Fearne, Valery must be Orym, and frankly the soldier background fits almost too well.

#answered #Anonymous #goncharov #unreality #critical role #(I have maintagged this for the ability of people to blacklist it so if you don't like it in the main tags...blacklist the other tag)

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