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hubofinfluencers · 8 months

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WHAT IS PODCAST MARKETING AND WHY SHOULD BRANDS DO IT

What is Podcast Marketing?

Podcasts are basically audio content- listening and conversing styles are back in town! Podcasts are general conversations on a specific topic, where you can clearly talk about your goals, objectives and plans to come. Different brands use social media platforms like Spotify, Audible and Apple podcasts these days to push their agenda of podcasting and revealing details on their brand.

Simply put, podcast marketing is explaining and marketing your services through audio content. Share free content with your listeners and engage them in such a way that the listeners are keen to try on the service or experience that people are sharing with them. Social media marketing these days has many verticals to work upon, and podcast marketing is an emerging field.

What do the numbers say?

As a brand, the focus is on numbers when it comes to seeing growth and ROI of any social media advertisement or campaign. Let’s see why marketers are keen on creating and investing in podcast marketing! According to podcast insights-

The number of frequent podcast listeners in the US is about 16 million.

When it comes to familiarity to podcasts, 55% percent of the population is familiar with the concept of podcasts.

Half of the US population are fans of podcast culture (Nrilsen,2017)

Looking at these numbers, it sure is an easy way to understand that social media marketing campaigns on podcasting platforms will be a huge success.

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nr1-logo-design-inspiration · 1 year

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Creative logo concept "piano + paint brush" ♡

Write your thoughts about this logo! 💬👇

#piano #piano lessons #singer #records #musician #producer #songwriter #podcast #paint brush #painting #studio #agency #artists on tumblr #app #icon #creative #conceptual #uk #london #negative space

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bradyoil · 9 months

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Undnyable Partner/Exec Creative Director Steve Williams Hacks Bland Advertising.

Steve Williams, Undnyable Partner/Exec Creative Director, joins me in an informative and entertaining chat about making commercials soup to nuts. (We’ve shot six fun spots for Kaiser Permanente, but we’ve never been on set together due to that pesky pandemic.) We discuss running the agency from concepting and strategy to shooting the spots. We cover the importance of being nimble with the ability…

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#ad agency #advertising agency #Advertising campaign #Commercial Directing Film School #creative #directing.#executive creative director #filmmaking podcast #Rainier Beer #Spec Spots #Steve Williams #Undnyable

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astrogre · 8 months

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People Represented in each House

Including niche examples

Yourself, your persona. You as an individual. Your role models (projection of your ideal self)

Business partners, business collaborators, acting/modelling/any agency you are under. Podcasters you listen to, literal social media influencers, salesman, your self esteem mentors,your real estate agent, your savings coach, your bank, your stockbroker

2H includes people who influence how you earn money. 2H represents people who can influence your personal values and your self esteem E.g a Ben Shapiro to a politically curious individual, the kardashians to a teenage girl. 2nd house can also represent people involved in the maintenance, acquisition and management of your possessions and finances

Your siblings, your neighbours, your relatives like extended family, peers and acquaintances like the people in your class you know of but don’t talk to enough to say they’re your friend, peers, acquaintances, colleagues/coworkers, professors, educational teachers, speaking coach, language teacher

3H is related to intellectual pursuits, learning, just all forms of intellectual development, mercury sits well here. It’s about the people who you interact with daily as they influence your way of communication The individuals here would influence your communication style, interests and knowledge

Your mother (mother figure if you don’t have a mother), your parents but particularly your mother figure, the collective of your whole family, ancestors, caregivers, people that live in your house like your flatmates, your housemates, housekeepers, butlers

4H represents the physical home, the mother, familial connections, nurturers etc. so the people here would be the ones living in it and those who have influence in your domestic life

Your children, your inner child, you as a parent, your nieces, your nephews, romantic partners (short term), artistic partners E.g co-writers, collaborators, people involved in your projects, your students, your mentees, your investors, your hook up partners, people who you gamble or just play games with.

5H represents children, creativity, your mentoring to others, gambling, fun, joyful light love affairs, it’s also ruled by Leo. So we have these people involved with these themes

Coworkers, colleagues, employees, staff (individuals who work under you or provide a service to you), your doctor, your contractors, your nurses, your teammates, your healthcare providers, your therapist, your career coach, your internship mentor, your assistants, your service providers, your pets, your gym colleagues, your fitness instructor, your nutritionist, your organiser, your HR department, your vet

6H represents work environment, daily routines, service, health and well-being, these are the people that you find under that setting

Romantic partners, your spouse, life partner, your closest friends, confidants, allies, your supporters, your business partners, anyone you form a pact with, your clients, your customers (the kind you engage with in professional settings), your lawyers, your legal team, your competitors, your opponents, your matchmaker, your wedding planner, your relationship therapist

7H ruled by Libra represents all relationships that also includes bad ones btw, business relationships, marriage, 7H represents companions, partnerships, professional relationships, legal matters, professional representation so the people that fall under this house would be those that build relationships with you

Financial partners/advisors, therapists, inheritors, beneficiaries (who you inherit from), occult teachers, your intimate long term sexual partners, your accountant, your councillors, your psychologist, your insurance agents, your estate planners, your morticians

8H is associated with death, sex, psychology, transformation, joint resources etc. and so these are the kind of people that 8H would represent

Your professors, your teachers, your spiritual leaders, your priest, your pastor, your favourite scholars, your favourite philosophers, your lawyers, your judges, your legal advisors, your authors, your educational materials, your foreign friends, your foreign connections.

alike to 3H in education but 9H rules higher education so it’s an octave higher than 3H in terms of the teachers associated with it. 9H also represents justice and law so it would include people that work in this field that you encounter

10H

Your father, your boss, your mentor, your manager, people of authority, your parents (father in particular), influential figures you look up to, e.g your fave celebrities, government, politicians, your PR team, your publishers, you as a role model, your admirers like the people who look up to you, influencers, your business, icons

10H association with self-image and reputation and classic Saturn authority would include those who are involved in those themes

11H

Friends, peers. Social activists, humanitarians, philanthropists, inventors, forecasters, visionaries, leaders, community organisers, trendsetters

different from 3H in the sense that with 11H friends, you actually share the same goals and interests in mind whereas with 3H it’s mostly an exchange of communication about these parts of yourself and they are less as significant in your social life compared to 11H type of friends

12H

Spiritual beings, your religion, spiritual forces, your subconscious mind, artists, creative people, writers, hospital patients, prisoners, monks, religious people, volunteers, dreamers, charities.

12H represents those that can derive what is within their inner secluded world and bring it into reality. It’s associated with empathy, mental/spiritual state, seclusion and the bed. The people here would be those that would retreat, help others and tap into realms beyond the physical)

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ilftexas · 2 years

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#Podcast Promotion Tips #podcast benefits #digital marketing agency #Ilfusion Creative tips

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zot3-flopped · 4 months

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“Man, I don’t think I’ll ever be as famous as the Rock,” Mr. Kelce said.

His co-managers looked at each other. “We’re like, Yes, you can,” André Eanes said.

This was a year even the Rock might envy. Mr. Kelce, a tight end, won the Super Bowl (his second) in February. In March, he hosted “Saturday Night Live.” He’s starred in seven national television commercials. The podcast he co-hosts with his brother, Jason, is among the most popular on Spotify. He launched a clothing line with his team.

And he’s dating the world’s most famous pop singer. Perhaps you’ve heard.

The Chiefs have spent the last few years as the most unstoppable force in football and, along the way, Mr. Kelce’s other team has grown to include a creative strategist, a community outreach coordinator, a Los Angeles-based publicist, a personal chef and a trainer. He has four football agents, led by Mike Simon at VMG. In the spring, he also became a client of Creative Artists Agency to feed his budding acting itch.

The Eanes brothers coordinate it all, managing the surging flow of incoming traffic for a piece of Kelce Inc. Film scripts have been shared among the team. Game shows are a consideration. Maybe a few less commercials.

“People say to me, ‘Man, it’s been a crazy year,’” Aaron Eanes said. “When I say, ‘Actually, it’s not that crazy,’ people look at me funny. It’s because it’s easy when you have a plan. We’re executing that plan.”

But while Mr. Kelce’s shift into a more mainstream form of celebrity was planned out before he met Ms. Swift, there is no question that the doubling of his prospective audience — from mostly men between the ages of 18 and 49 to a far larger group bolstered heavily by Ms. Swift’s female fans of all ages — has changed the calculus for where the plan goes from here.

“The awareness of Travis is much larger and with an even broader audience,” said Richard Lovett, C.A.A.’s co-chairman. “It’s accelerated that which was probably inevitable in terms of his level of awareness and appeal.”

But nothing was being rushed, Aaron Eanes said. That’s not Mr. Kelce’s style. And Mr. Eanes had already been laying the groundwork for his client’s path to the A-list. Throughout 2022, Mr. Eanes had targeted endorsement deals with companies that were not traditional N.F.L. partners — like promoting vaccines for Pfizer, for instance, or a new debit card from Experian. The purpose was to build out Mr. Kelce’s résumé as a stand-alone pitchman, rather than yet another interchangeable player in a commercial for one of the N.F.L.’s partners, capitalizing on a foundation built by the league.

#travis kelce #hugely ambitious and calculated #hope TS has read this #taylor swift

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backlogbooks · 2 years

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“[Rachel Carson] wanted her readers to take warning and take action, not just revert to contemplating (with either pleasure or depression) the inevitable end of life.” And No Birds Sing: Rhetorical Analyses of Silent Spring, ed. Craig Waddell

“There’s no ‘we’re fucked’, it will get better or it will get worse.” Lovett or Leave It Podcast

"Despair is paralysis. It robs us of agency. It blinds us to our own power and the power of the earth. Environmental despair is a poison every bit as destructive as the methylated mercury in the bottom of Onondaga Lake. But how can we submit to despair while the land is saying "Help"? Restoration is a powerful antidote to despair. Restoration offers concrete means by which humans can once again enter into positive, creative relationship with the more-than-human world, meeting responsibilities that are simultaneously material and spiritual. It's not enough to grieve. It's not enough to just stop doing bad things." Braiding Sweetgrass, Robin Wall Kimmerer

“Talking about it makes it seem like giving up might be the cool thing to do, and it’s definitely not. It’s a betrayal of the future. It’s a betrayal of the past too! It’s also a betrayal of the present. Don’t give up! We are only past saving when we believe we are past saving.” youtube video “Is It All Hopeless?”, Hank Green

“If Carson had given over totally to apocalyptic rhetoric, she would have forsaken her scientific outlook on life. There may be no completely happy endings in the master narrative of scientific research, but neither is there a scene of total destruction. There are, as in tragedy, the signs of rebirth and continuance. The work continues, the search goes on.” And No Birds Sing: Rhetorical Analyses of Silent Spring, ed. Craig Waddell

"We could take the path of fear and despair. We could document every scary scene of ecological destruction and never run out of material for a Haunted Hayride of environmental disasters, constructing a shocking nightmare tableaux of environmental tragedies, in rooms carved from a monoculture of invasive plants, on the shore of the most chemically contaminated lake in the United States. […] What could such a vision create other than woe and tears? Joanna Macy writes that until we can grieve for our planet we cannot love it--grieving is a sign of spiritual health. But it is not enough to weep for our lost landscapes; we have to put our hands in the earth to make ourselves whole again. Even a wounded world is feeding us. Even a wounded world holds us, giving us moments of wonder and joy. I choose joy over despair. Not because I have my head in the sand, but because joy is what the earth gives me daily and I must return the gift.” Braiding Sweetgrass, Robin Wall Kimmerer

“We need all hands on deck, and there’s a lot of deck.” Rabbi Danya Ruttenberg

“Say these words when you lie down and when you rise up,

when you go out and when you return. In times of mourning

and in times of joy. Inscribe them on your doorposts,

embroider them on your garments, tattoo them on your shoulders,

teach them to your children, your neighbors, your enemies,

recite them in your sleep, here in the cruel shadow of empire:

Another world is possible.” “V’ahafta”, Aurora Levin Morales

#is this what the kids call web weaving??#putting links to the video and poem in the reblog please reblog the version with those #silent spring #rachel carson #and no birds sing #craig waddell #braiding sweetgrass #robin wall kimmerer #hank green #lovett or leave it #rabbi danya ruttenberg #aurora levin morales #mary emma’s posts

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hubofinfluencers · 9 months

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WHAT IS PODCAST MARKETING AND WHY SHOULD BRANDS DO IT

What is Podcast Marketing?

What do the numbers say?

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bradyoil · 10 months

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Storymachine Founder/Chief Creative Officer Rob Bagot Streamlines Strategy, Ideation, Production and Post.

Rob Bagot has work for some of the world’s greatest advertising agencies and many influential brands, as Chief Creative Director, Group Creative Director, even Global Chief CD. He’s collected over 750 national, international and regional awards. At his very heart, Rob is a commercial storyteller, now as CCO of Storymachine Films, he leads a “full-stack” creative agency that writes, directs and…

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#commercial directing #Commercial Directing Bootcamp #Commercial Directing Film School #commercial directing masterclass #creative agency #Creative consultation #filmmaking podcast #Jordan Brady #production company #Rob Bagot #Storymachine

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nanowrimo · 1 year

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30 Covers, 30 Days 2022: Day 19

Day nineteen of 30 Covers, 30 Days takes star-crossed lovers quite literally as we travel to the stars! Sci-fi LGBTQ+ novel Star-Crossed by Hope McDonald puts a twist on a familiar Shakespearean tale. This cover was designed by returning designer, Rachel Gogel.

Star-Crossed

In this queer sci-fi adaptation of Romeo and Juliet, young trans man Phoenix Hayes falls in love with a precocious daughter of the nearby planet Melora and must contend with the interplanetary conflict that forbids even their friendship.

About the Author

Hope (they/them) was born and raised in the Pacific Northwest. They are a queer disability advocate and have been writing for as long as they can remember. They are also a classical musician and a music education major and are owner-training a service dog. When it comes to reading, writing, and podcasts, their favorite genres are sci-fi, fantasy, and horror. Their philosophy on their “gay space Shakespeare” endeavors is that “it’s what the Bard would have wanted.”

About the Designer

Rachel Gogel Independent Creative Culture Officer rachelgogel.com @rgogel (on IG and Twitter) Rachel Gogel (she/her) is a Paris-born, San Francisco-based queer creative director and designer whose skills range from branding, strategy, and design management to art direction, editorial, and product design. She runs her own small consultancy as an independent creative culture officer where her approach is informed by experiences both in-house and agency side. Over the last fifteen years, Rachel has continued to use design as a tool for change — from launching story-driven initiatives at Departures and Godfrey Dadich Partners to building multidisciplinary teams at The New York Times’ award-winning T Brand, GQ, and Meta. In 2022, some of her main projects included supporting internal brand work at Airbnb, advising on Jeff Staple’s new magazine MYLES, and building a brand identity for Jacqueline Novogratz’s latest passion project, Anew. Outside of her studio practice, she is also the Women in Leadership & Design (WILD) Chair on the AIGA SF Board of Directors and an Adjunct Professor at the California College of the Arts (CCA) where she teaches classes called “Leadership by Design” and “Designing Your Career” for graduate students completing their Master’s in Interaction Design. As a passionate design leader and experienced people manager, Rachel believes in fostering inclusive spaces that unlock human potential.

#nanowrimo #nano #30c30d #30 Covers 30 Days #design #lgbtq #rachel gogel #hope mcdonald

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dispatchpodcast · 2 years

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The fourth episode is here!

In this episode, meet @sibylsleaves and hear all about her fanfic and learn which of her works made Rachel feel actually ill (in the best of ways!).

Listen to a preview above, stream the full episode on Anchor.fm, or find it on platforms including Spotify, Apple Podcasts, Google Podcasts, and more.

See the show notes below for timestamps of when specific discussion takes place, and for links to @sibylsleaves and her works, and her recommendations for works by creators @mmtions @hattalove @eddiediazes @clusterbuck @henswilsons @such-geekiness and @homerforsure

Episode 5 is coming Monday 22th of August!

Show Notes:

Topics:

Welcome (2:50)

How sibylsleaves got into 9-1-1 (3:47)

Some of sibylsleaves 9-1-1 favourites (20:36)

Discussion of sibylsleaves' writing and fic (33:40), focused on: maybe love won't let you down (35:00); at every table i'll save you a seat (1:03:36); and my heart's a secret (tell me you'll keep it) (1:27:10)

What sibylsleaves is working on (1:38:10)

Weird analogies for the creative process (1:41:31)

How nice fandom can be and the power of feedback (1:43:25)

How sibylsleaves got into fanfiction (1:46:11)

Hopes for Season 6 (1:49:20)

Recommendations for creators and fanworks (1:58:55)

Goodbye and outro (2:12:13)

Referred to in episode:

sibylsleaves' Tumblr and AO3

Fics discussed: maybe love won't let you down; at every table i'll save you a seat; and my heart's a secret (tell me you'll keep it)

Other sibylsleaves fic mentioned: the therapy homework fic (things you don't say reach me somehow anyway)

i-have-zero-chill's Tumblr post

the evan buckley matchmaking agency fic by mmtion

i don't swim and you're not in love fic (aka the other tupperware fic, apparently) by hattalove

post on how to pronounce ravi

sibylsleaves' recommendations:

the evan buckley matchmaking agency and stranger sunlight, still fics by mmtions (mmtion)

shout if you want my heart fic by hattalove (hattalove)

reach out from the inside fic by eddiediazes (foxwatson)

the voice under all silences fic by clusterbuck (lecornergirl)

Mr LAFD Updates Man series by henswilsons (hammersmiths)

don't let the tide come and wash us away fic by such-geekiness (writerforlife)

come with me, together, we can take the long way home series by homerforsure (allisonRM96)

everything in sibylsleaves' bookmarks!

Contact details:

Dispatch Tumblr: dispatchpodcast.tumblr.com Dispatch email: [email protected] Rachel's Tumblr: burnthatbridge.tumblr.com

Credit:

Intro and outro music by BrightestAvenue from Pixabay

#podcast #fan podcast #911 fox #911 podcast #buddie #dispatchpodcast #ep 4

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yourdailykitsch · 1 year

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Do Taylor being a producer mean he gets more control of his Ben Edwards show?

Answer: Generally a producer credit just means that you can have some say. He has some agency over his character, doesn't mean it will be listened to but he has more creative control.

Ask #2: Do you think Taylor will do Koz but a tv series?

Answer: It wouldn't shock me if the podcast would be turned into a series and at that point whatever studio takes the project on would have casting control. That doesn't mean Taylor wouldn't be considered but it would be up to them.

Ask #3: When is painkiller coming out?

Answer: No release date announced as of yet.

Ask #4: Is Taylor doing American primeval then Ben edwards prequel? Or does he have something in between

Answer: There's no public timeline out there for when that prequel will be filmed. It's "in-treatment" right now, meaning there's not a script ready to go so I would guess the second season of 'Terminal List' would be filmed prior to the prequel. 'American Primeval' will probably film until summer, my best guess would be that the prequel for 'Terminal List' doesn't film until at least later this year or next year.

Ask #5: Hey love the page and big fan of Taylor. Was wondering do you still answer questions?

Answer: In general I've pulled back a little bit from the Taylor updates mostly because there just isn't much to update on professionally. When 'Painkiller' is released and if there is 'American Primeval' content then I'll definitely answer questions and post what is released.

#ask me anything #ask me

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professortallguy · 10 months

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I applied for the Wotc strategic communications response position and this was my cover letter

As you probably know, Wizards has been in hot water more than a couple times in the past 3 years. They recently put out a call for a specialist, so they’ll be ready the next time the flumph hits the fan, and I applied. I thought I’d share my cover letter. Hi, I’m Parrish. I first played Magic in 1994, and then started playing D&D a year later with the same group of friends, so it’s always felt natural to me that the two brands ended up together at Wizards. I’ve been a Dungeon Master for decades now, and I would love the opportunity to use my storytelling skills to engage the community as the Director of Strategic Response Communications. For the past four years, I’ve been working in communications and public relations for my local county government, and it’s been eye-opening to be outside the gaming industry for a change. I’ve built partnerships across other departments, coordinated with contracts and legal to ensure policy compliance, led rapid strategic response to crisis situations, and advised on press releases, while keeping external communications politically neutral. I’ve also been an active member of our Diversity, Equity & Inclusion Committee and a champion of that work. Prior to that, I was representing Nintendo as an agency consultant. I started with them in a Product Specialist role in 2011, but was promoted to a management position within a year, where I trained staff working for Nintendo in public-facing roles to ensure consistent on-brand communications. Nintendo’s client base is very similar to Wizards, and not just demographically; like Nintendo, Magic and D&D fans are loyal to their core. They want to see their favorite brand succeed, but they also take it very hard when it lets them down. My degree in economics and training in data analytics allows me to leverage data-driven insights: tracking fan feedback, updating my team, and adjusting communication strategies to make sure fans know we’re listening. When the big N jumped agencies three and a half years later, they were obviously happy with my work, because they invited me to join them in the transition. I continued representing Nintendo in corporate communications, marketing, and public relations roles at that new agency through 2019. I should probably mention that I’m a game designer. I’ve worked on a number of card games, including Ascension, and I published my own lightweight RPG three years ago. As a publisher, I worked with a small marketing team to coordinate communications across social media platforms and established relationships with a broad range of media partners. I have appeared on podcasts to promote my game, and I’m a regular on a stream for game designers and other professionals. I’ve also worked on a few unrelated teams that produced 5e content and crowdfunded successfully. I am a master of cross-functionality, and would be eager to work with your creative and design teams, collaborate with the folks on product and brand management, advise on marketing, and stay connected to investor relations. I know it has been a rollercoaster these past few years, for both Mtg and D&D, but I’m here for the ride! In the past, I've managed customer expectations and avoided unforced errors through forecasting, so my teams have been ready for what's coming next. Strategic communications response is a bit like a game of Magic. I don’t want to be waiting to top deck an answer to a threat after it hits the board. When an opponent casts their bomb, the best practice is to already have two islands open. When I’m part of your team, I’ll be there to say, “Wait, I have a response.”

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welivezombiecarnival · 8 months

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Everything You Ever Wanted To Know About Black Dog Otis | And Then Some

youtube

Stealing time between cow hides being wheeled in and out, Black Dog Otis banged through 11 songs in two days. Leather Factory is six guys tearing apart the blues and restitching them together with punk, garage and country threads.

Those six guys are former pawn shop employees, bar bouncers and hand models, current archeologists, creative directors, designers and satellite installers. Guys who used to play over 200 shows a year, been in dozens of bands from Seattle to Pittsburgh and recognized routinely on the CTA in Chicago as, “That one guy in that one loud country band.”

This is Black Dog Otis. A band that’s every bit Louisville. Not quite midwestern. Not quite southern. And of course, not quite sober.

Ideas at 3 a.m. rarely ever work. Ideas at 3 a.m. after a pint of bourbon, well, those are the ideas that should’ve been put to bed before the bottle came off the shelf. Black Dog Otis is one of those ideas – a band built almost backwards. Guitars? We have three of them, but every song was built from bass riffs. Play some gigs and then record? Why do that when you can send rough, out of time bass demos to five friends who’ve played in various bands for over 20 years.

Our album, Leather Factory was recorded in, you guessed it, a leather factory. Really. Between piles of cow hides, we hooked up guitars and mics and cables to a laptop that was “borrowed” from an out of business ad agency. In two days, we had 11 songs.

Members are: · Gene Brock – Lead guitarist and Kentucky institution. · Tony Feltner – Co-lead guitarist and the glue holding this all together. · Brian Crimmins – Co-co-lead guitarist and producer extraordinaire. · Brian Hughes – Vocals, harp and West Virginia’s second favorite son. · Ashleigh Bills – Bass and Casio PT1. · Keith Raines – Drums, air piano and bringer of thunder.

Listen to The We Live! Zombie Carnival podcast and hear who died to their killer track here:

For a full list of all the amazing artists from every episode of We Live! follow the Joe Deez Bandcamp page here to check out our Collection and Wishlist pages:

Thank you for being a valued member of The Skull and Brains Society!

Viel Glück!

#youtube #indie music #zombies #horror #podcast #zombie #Spotify

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fhradendrahf · 10 months

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How Game Blogs Enhance Your Gaming Journey

Gaming is more popular than ever and it’s easier than ever to launch your own gaming blog. However, if you’re going to do it, make sure that you’re passionate about gaming and can accurately convey your excitement to others. There are several reasons why gaming blogs are so special.

It’s a Place to Share Your Passion

If you’re a gamer, you know how important it is to find a good community. Blogging can help you build that community and share your passion with the world. But you need to make sure your blog stands out from the crowd and has a clear focus to catch people’s attention.Get to know about this games blogs in the link.

The best way to do that is by finding a niche within gaming. Instead of trying to compete with Kotaku or IGN, focus on your own interests and the audience that shares them. Gnome Stew, for example, has a strong focus on RPG content, both video games and pen and paper. They don’t fill their site with massive news on new game releases – they know that their audience gets that from the bigger sites.

But focusing on your niche doesn’t mean your blog needs to be dull. In fact, gaming blogs can be exciting and creative. Consider incorporating the latest technology into your site. It can boost your readership and increase the quality of your content.

It’s a Place to Learn

There’s a massive gaming audience out there, and you can find blogs that focus on every genre. Some are simple news sites that report on video game releases and updates, while others are more in-depth resource sites like Game Design Advance which features informative new articles and podcasts on the art of creating games.

Some blogs focus on a particular console or genre, such as PlayStation Life, and offer tips and tricks for gamers who play that type of video game. Others focus on specific aspects of gaming culture, such as cosplay and fan art. A good gaming blog will be able to define itself clearly and stand out from the competition. It’s important to focus on a niche market to ensure your content appeals to the right audience. Agencies such as Captain Words can help you build a unique identity for your gaming blog. They have teams of experts in gaming content and can fine-tune your website’s content to maximize its reach.

It’s a Place to Connect

Having a gaming blog helps you connect with other gamers. It can also help you find new games to play or learn about the latest games in the industry. It can even help you earn money if you are a professional gamer or esports player.

For example, a gaming website named Mynintendonews features news and reviews for Nintendo games. The site has a simple design that uses white space to separate the content effectively. It also enables visitors to share posts via social media platforms. If you want to start a gaming blog, it’s important to choose a topic that will interest people. This will help you attract readers and get them to come back often. You should also make sure that your blog is regularly updated with fresh content. Finally, you should choose a name for your blog that will reflect its subject matter. This will help you build a brand for your blog and make it easier to find.

It’s a Place to Earn Money

If you’re a fan of video games and have a lot of enthusiasm for them, blogging can be a great way to hone your writing skills while also earning a little bit of money on the side. However, be sure that you’re actually passionate about gaming and not just in it for the cash – readers can tell when someone is faking their excitement for a subject.

youtube

One popular method of making money as a gaming blogger is through advertising. Many gaming blogs display ads from game studios or hardware companies that pay a commission for each click or sale made on their website.

While gaming blogs can be a great way to earn money, they can also be challenging to maintain. To succeed, you’ll need to create high-quality content regularly and keep growing your audience. To help you out, there are a number of tools that can make the process easier, such as Ahrefs, which can help you find blog ideas and see how much traffic your competitors are getting.

#Youtube

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yegarts · 1 year

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I am YEG Arts: Ray Dak Lam

Since taking the plunge into freelancing, Ray Dak Lam has made big waves as a graphic designer and illustrator. Known best for his signature geometric designs and vibrant colour palette, Ray is sought after locally and internationally with some big-name clients under his belt. In just a few years as a freelancer, Ray has embraced new opportunities from his first mural project to taking part in Adobe’s Global Creator series — this week’s I am YEG Arts story puts the spotlight on Ray Dak Lam.

Tell us a little bit about yourself and about why you’ve made Edmonton your home.

I'm an illustrator and designer from Edmonton. I graduated from the MacEwan Design Studies program in 2014. I got my creative career started working at a couple of advertising agencies and at a smaller design agency. Since then, I’ve become a full-time freelancer — that's what I've been doing for the past few years. I really like the creative freedom of freelancing, and that I get to explore more of my own personal style as well as choose my own clients and hours.

I was born in Edmonton and have lived here all my life. All my friends and family are here, I feel like Edmonton will always be my home. Edmonton has also shaped who I am as an artist in many ways — the people, especially those I went to school with and have worked with, all my coworkers, friends and experiences growing up — I think it all inevitably influences the subject matter in my work and the themes that I introduce into my illustrations. And now I hope to contribute what I can to the city's creative culture.

What drew you to graphic design and illustration? How did you get your start?

During my first year of high school, I took a graphic arts program, and my very first project was to recreate a font or typeface. It was through typography that I discovered my love for graphic design. And that's when I began considering it as a career for myself. As for illustration, drawing has always been part of my life. I was always drawing as a kid, and I was never really good at any other subjects in school. Art was the only subject that I was passionate about. It is what motivated me and pushed me to pursue it all through childhood until now.

Tell us about someone who mentored you or helped set you on your path.

One of my first mentors was Andrew Benson. I worked with him at my first job at an advertising agency. He taught me a lot about branding, design, and the advertising industry in general. He’s passionate about print design and illustration and taught me their importance when it comes to design. He really inspired me when he went off to start his own studio and I hoped for myself I could follow in his footsteps.

Tell us about a big professional risk that you have taken and how it has influenced where you are today.

I would say taking the leap into full-time freelancing. It was scary in the beginning. I got laid off during the beginning of the pandemic from my advertising agency job. And at least for me, it was hard to find another full-time position. I was only able to land various short-term contracts, and some freelance projects here and there. In that moment I saw it as an opportunity to try this freelancing thing full-time since it has always been a dream of mine.

The pandemic and getting laid off were the push I needed to take the full leap into freelancing. It really changed my career for the better and it has opened up a lot of opportunities that I never would have thought possible. I have had a chance to work with and collaborate with a lot of clients that I had thought were unattainable. And I’ve gotten to collaborate with many other incredibly talented designers and creative people in Edmonton.

Who's someone inspiring you right now?

Someone who is really inspiring me right now is an illustrator from Vancouver, Tom Froese, he makes Skillshare courses, through which he teaches his approach to commercial illustration; YouTube videos, podcasts — all on the topic of illustration, and aimed at people interested in the creative industry. I've done a couple of his Skillshare courses and I'm attending one of his workshops at the RGD DesignThinkers conference coming up May 30 -31 in Vancouver.

He inspired me to find a focus and explore it as deeply as I can. His style has a very distinctive voice and he mentioned in his videos that it was the result of repeating a set of techniques over and over again once he found something that worked for him, so this really inspired me to seek a similar path for myself in terms of finding my own unique stylistic voice.

What does your creative process look like? Where or how do you usually begin?

For me, it always begins in my sketchbook. I try to bring my sketchbook with me anywhere and everywhere I can. Especially when I'm traveling, during those long plane rides and train rides where I can just let my mind wander and draw freely — whatever comes to mind. After that I pick my favorite sketches and vectorize the artwork, then bring it into Photoshop where I use my drawing tablet to add texture to bring more of my own personality to the artwork.

I enjoy creating abstract and geometric compositions because it's a meditative and calming process for me. I started a personal project during the pandemic called "Shape Studies", and it's been an ongoing project ever since. With a focus on the fundamental elements of shape, line, and colour, I explore freely within those basic fundamentals to create the most interesting compositions that I possibly can. I also use similar principles of geometry and abstraction when I'm illustrating other subject matter, such as animals, landscapes, people, etc. I'll continuously remove any unnecessary details and distill them into their most essential and fundamental forms.

Tell us about one of the most exciting projects or opportunities you've had.

One of the most exciting opportunities I had last year was the chance to collaborate with Adobe on their Global Creator series. It was a series where they featured different artists from around the world and they decided to feature me. They had me self-shoot a ton of footage around my studio, capture shots around Edmonton, and create a short tutorial explaining some of the techniques that I use to create my illustrations.

It was both exciting and nerve wracking appearing on video, but I'm glad I did the project because I love the way it turned out in the end.

Tell us about a favourite local project and a favourite international project.

One of my favourite local projects was for Doughnut Party. They had me create a mural for their Ritchie location. I collaborated with Jennifer Konanz — she's a local mural and sign painter. She's incredibly talented and I feel grateful to have collaborated with her. She helped translate my artwork into a large-scale mural. It was really cool to see my artwork on such a large scale, which I don't get to see very often.

A favourite international project would be a commission for GoDaddy to create a set of illustrations centered around Asian Heritage Month and Lunar New Year. The project was really special to me because I got to express my own cultural background and upbringing as an Asian Canadian. Also, it was fun to illustrate dragons and dumplings in my own style.

What are you currently working on and what do you hope to explore next?

I've just completed the 36 days of type challenge on Instagram yesterday and it was really satisfying to see it through from start to finish! The project invites designers, illustrators and artists from all over the world to create a letter or number each day for 36 days straight. It was my first time taking part in the challenge. I really love to explore creatively, and I feel it’s important to work outside of client deadlines and budgets. It’s somewhere I can freely express my voice and craft and refine my style.

It was great seeing all of the other work from artists and designers that I follow, as well as discovering new artists to follow. Freelancing can be isolating at times, so participating in this challenge made me feel like I was part of this larger community all undertaking this daily activity together.

What excites you most about the Edmonton arts scene right now?

All the projects centered around Edmonton's Chinatown like Chinatown Greetings, created by Emily Chu and Shawn Tse, and Jordon Hon’s A Portrait of Chinatown documentary series. And many other creative projects that are supported by the Chinatown Transformation Collaborative (CTC). All these projects play a really important role in the revitalization of Edmonton's Chinatown. It's really inspiring to see so many people from different creative backgrounds coming together for a common cause.

Want more YEG Arts Stories? We’ll be sharing them here and on social media using the hashtag #IamYegArts. Follow along! You can keep up with Ray on Instagram, Behance, Dribbble or visit his website.

About Ray Dak Lam

Ray Dak Lam is a designer and illustrator from Edmonton, Canada. His work is characterized by its simplicity, utilizing vibrant colours and bold geometric forms as the basis for direct, communicative imagery. He works primarily on brand and illustration focused projects with clients around the world, such as Asana, GoDaddy, and McDonald's.

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