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guaizine · 4 years

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About #Menswear Selected By Guaizine:

Digital Fashion Week - A One Time Only Event?

Milan S/S 21 Menswear @showstudio Round-Up Discussion

Just a few @guaizine reflections about some of the opinions from the experts panel:

..."we are not going to get into a pandemic again"... well, I would not be so sure about it, and I think that is the main reason why we should get digital fashion weeks seriously and realize about the potential they have as a format if we manage to take advantage of it in the proper technical way. Those designers still presenting traditional runway shows have different audiences, broader ones, in comparison with smaller brands where the designer as a person is not as important as the product itself. For these smaller brands digital fashion weeks become crucial, as they represent the only -effective- way to reach a client; direct one or an eventual retailer.

..."give the youth more control of the creation"... this is a very good point of view, and I am pretty sure that many of the people involved in fashion for years, -for generations actually - like happens in many of the houses that take part on the MFW for example, had or still does have that great idea of bringing new blood to their business in mind too, but I am pretty sure also that such a thing won't ever happen if that “old” generation do not effectively see that the new one has the proper tools to make it work.

..."Brands are forced to bring their narratives to people and audiences"... Yes! that is right and that suppose to be the right way to approach the digital fashion week from a brand point of view, that is why I was surprised about not hearing about brands like MSGM or Zegna XXX, that having a quite sharp knowledge of their audiences manage to arrive directly to the core of it with a couple of beautiful presentations undoubtedly effective, taking a few steps away for the storytelling and focusing way more on the product itself, a product that seems to be made for their very specific buyers, and not focused at all on trying to generate trends during the next season. Playing safe is always a valid way of being part of the game.

Another interesting point of view is the budgets brands have to put digital shows online, and is obvious that a bigger budget gives you the potential to do something better in theory but this is not always the case and this is the perfect opportunity to bring the Magliano presentation to the discussion, a low budget presentation with an original collection presented is a creative way, nothing was left behind, and everything works as a perfectly executed puzzle. The video is simply a video art piece, that gives to a group or fashion insiders with an unique point of view the task of sending a message to an audience they know well so they manage to address them exactly what they are expecting from the brand, going even further away by pushing forward the brand appealing with content that to me is interesting to look at also to people who is not actually interested in fashion.

..."I really didn't watch a lot of the films and stuff...because they are so much content to sort of digest"... and? so? What do you think editors do then during fashion week? How can someone build some criteria to later go and write a piece to be posted or published if it is not by watching in this case, or attending in person to every single show in each city season after season? How can you give an opinion about a fashion week by only looking to a few instagram feeds of two or three brands? would that be the proper way to approach a panel discussion?

About Philipp Plein, Pierre was quite clever about going further instead of giving it time to be discussed. I have the feeling that the main reason why we still listen about him and his "work" during every fashion week is because with plenty of resources you manage to survive even if people only talk about you to criticize what you do. Maybe a bit less attention will give him the chance to reflect on his strategy and realize that maybe he has a market -obviously he does have one- but fashion weeks are not the kind of platform his brand needs and that huge budget can be invested on design or marketing.

About Etro doing a physical fashion show instead of a digital one in a city that has been suffering so much during the last months, I think is a topic very difficult to talk about especially if you are out of the social, economical and even political context of it. So I will leave to the brand itself and their PR team to deal with it, but also will avoid giving my free opinion about it on social media because saying that the event was inappropriate because I saw people not wearing masks for example is not only superficial but shows a huge lack of understanding of the context of the industry of fashion in the country, of the circumstances of the city today and so many other topics that goes beyond fashion. So saving the social media hubs our opinions about it I guess is the right attitude towards an issue we all know so little so far. Let's focus on fashion guys, please.

..."The people who were invited to Etro...most of them were white"... how can we be surprised about this in 2020?, there is not much black people involved in fashion, it is been like that for decades, so for me the element of surprise has no place at all in this discussion, what should be the brand doing instead? Inviting a bunch of random people just to make the show look diverse? I think the problem we need to face here once again is the lack of diversity in people involved in the whole industry and not in a particular fashion show that happens to take place immediately after the world has been facing weeks of protests that fight racism. Ironically seem to me like is way more honest a show like that, than the attitude that the most of the brands adopted for digital fashion week trying, desperately to look "inclusive": Being "inclusive" in fashion in 2020 according to digital fashion weeks, from Russia to Paris is "to exclude", Yes, exclude automatically from any fashion presentation or show any blonde model, as simple as that, Go for it and you instantly become "inclusive". Sounds exactly like a few years ago when we saw in the industry suddenly loads of oriental models to reach runways, presentations, and magazines after the fashion insiders finally realized that the oriental market was exploding and greeting western fashion and lifestyle as never before.

About the @gucci presentation and "...who would wear that"... is funny that after years of Alessandro Michele, a panel with plenty of stylists think that way about the brand and seems not to have done the exercise of to look at the clothes produced by the brand and designed by the designer and his team, properly, closely and separately. They all seem to stop instead at the styled looks they get from a magazine, or sadly once again, from the brand's instagram feed...

Let's move on..."There are a lot of brands struggling to survive, struggling to sell"... I agree, that is not a secret to anyone these days, But ironically you only had time to "watch and digest" two, maybe three digital fashion shows and they were of the biggest brands, so? What is the point here? won't those small brands be struggling less if we all will be talking more about them? showcasing them more on our websites and YouTube videos? "watching and digesting" more of their design and ideas? Don't you all guys think that would be a more fair approach to it, and without a single doubt an easy and effective way to "help" them?

..."Milan is always a step behind Paris"... please, let's be careful about this kind of opinion because we risk to look like people that see and live fashion -once again- from and around Instagram and Tik tok. The only reason why Paris and Milan are different is because the brands they showcase are different between them, different because they have different audiences, different markets, different targets, those factors make the difference and are not the trends they generate or not after the runway shows the relevant matter on this issue.

About Versace, the approach I agree was quite good, very much attached to the times. But I still have the feeling, even a few days after, that they missed a huge opportunity to make something great! They have everything that they need to make a video successful, but the director seems to be behind on the timing of the scenes, and rhythm was the big absent on the film, the whole final product seems lacking energy and action, which seems to be difficult not to be able to reach with such a vivrant tune, an stunning dancer, and good clothes - either you like the brand or not- at the end the whole looked more like a music video and not as a fashion presentation. With probably a huge budget you would expect a pretty much perfect piece of content, especially if in the past, smaller brands like Grace Wales Bonner, did stunning pieces like Practice, directed by Harley Weir and Grace herself and Devonté Hynes as a collaborator, demonstrating that is not money to make the different in this cases but talent mixed and balanced in the right way is.

The collection was presented under the title of "flash" because it was a "see now, buy SOON" collection and not a "See now, buy now" since as you mentioned it was not very successful at the end a few years ago. Keeping on Versace, I agree Gianni Versace was one of the main designers of the 90's but saying today that the brand needs to be given "expertise, fabric development and technical design" sounds to me a bit irresponsable. If you want "something a little bit new" I suggest you once again to look and focus on NEW brands, If we like -or not- brands like Versace is because they manage to keep a concept during their history and they try their best to present it in a different way season after season; sometimes they reach better results than others, ( becoming a "miss more than a hit" ;-P ) but at least there is a constant attempt on going beyond fashion and transforming those ideas more into a lifestyle for the people that likes, follows, and more importantly buy the brand products.

Moving into the JW Anderson presentation I heard ..."A designer explaining the meaning behind it...we do not get that from the designer mouth anymore"... come on, that is what designers do to press right before every single fashion show is about to start, and they do it once again to press and buyers after the show ends, is part of the fashion protocole, it is been happening for years, decades, so you will get that from "designers in the future" still, there is nothing to worry about.

A final word goes to Pierre A. who I talked to very quickly on Twitter to express my feelings about this round up discussion and he mention that "a live panel is not an easy exercise (specially on Zoom)" and of course underlining that it was his first time doing it, but from my very personal point of view you managed very well, in this cases one of the most important things to keep in mind is to give space to your guests and you definitely mastered that bit! Very well done! <3

#Selected By Guaizine #showstudio #MFW #menswear #Pierre A. M'Pelé

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uglypastels · 6 years

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Title: about the moon, toast and soap Wondering what you're going do with that😁

I assume Toast and Soap is one title. If you meant it as two separates, let me know.

#1 About the Moon - Peter Parker

Nobody except for the ones who actually lived it, know how life in the soul stone was. Every soul that had been taken by the snap, ended up in this world where everything seemed normal, but it was just off. nobody could explain it.

Time wasn’t a real concept in this world. There was no real difference between day or night. The moon shined with a strange orange-y glow and it never changed positions.

With no real time, it was hard to see how long it had been since they all found themselves in this strange land. After a while, the people had started to warm up to the place. It became a real society. You could almost forget that they had been erased from the world they used to be a part of.

But Peter never forgot. He couldn’t. He couldn’t stop thinking about Mr. Stark, about Aunt May, About Ned… how he had let them down. He had been replaying the moments on Titan in his mind repeatedly. How he was so close to getting that stupid gauntlet off of Thanos’ fat fingers. He could have prevented all of this.

On days like these, when the anxiety was getting too much, Peter had found a spot for himself. It was on top of a hill. It looked out on the rest of the “city”. yeah, there were houses and other things that one could see in an actual city, but this didn’t feel human. It didn’t feel right.

The moon was shining like always. The trees around him were completely still, but Peter could feel a definite breeze against his skin. Another thing that made him feel eerie about this place.

“Oh,sorry. I didn’t know anyone was here.” a voice shook him out of his dark thoughts. Peter turned around. A girl was stood behind him. She looked a bit awkward at him.

“Usually, when I come here, it’s desserted.” Peter noticed an accent in her voice. Something European, but he couldn’t place it.

“Oh, sorry. I can leave if you want to be alone. I’ve already been here for a while anyway.” He wanted to get up, but the girl stopped him.

“Oh no, no. You were here first. I’ll go.” She wanted to walk away again. Peter felt guilty.

“We can… sit together, if you want. There’s enough space for both of us.” he showed around, emphesizing the big empty field of grass around them. The girl smiled and then sat down next to him.

“I’m Peter.”

“(Y/N).” And so they started talking. their conversations were endless and about nothing in general, but most of the time they curled back to one topic: their lifes before this place. They got to know each other well and soon they were meeting up everyday to just talk. She was the only good thing Peter had in this orance moon-lit world. He finally felt like this wasn’t so bad after all.

But then, after weeks, maybe months, he woke up. The bed in which he was lying in didn’t feel cold like it used to. It felt warm, familiar. Like home. The smell did too. Like aunt May’s pancakes. Wait, that was the smell of aunt May’s pancakes! Peter opened his eyes and shot up straight in his bed. It was actually his bed.

The curtains were drawn and covering the window, so Peter jumped up and practically ran over to look outside. The sun was shining brightly over the steel jungle that was New York City, Queens. Peter could cry from happiness. He was finally back home.

He closed the curtains again and sprinted to the door, ready to hug his aunt. But a thought infiltrated his brain and he couldn’t move anymore. (Y/N). Where was she now? If he came back home, that meant that she was somewhere in Europe. Honestly, he had no idea where she could be right now. And he had no way to reach her as they had not exchanged any way of contact back in the soul stone world. There was no need for that. They didn’t have phones, or social media.

Peter just had to deal with the fact that he would never see her again. It hurt to think like that, but there wasn’t much he could do about it.

So, everytime he was out in the night, patrolling the neighborhood, he would take a moment to look at the moon. Now back to its silvery glow, it looked much more welcoming.

He would look at it and remember. Remember everything about that world. About the moon and its orange glow. About her.

#2 Toast and Soap - Harrison Osterfield

Harrison often took walks around the city. It took his mind off things. Even when there was nothing to take his mind off of. Then he just people watched. London was definitely a good place for that.

His favorite place to walk around in, where the markets. There was always so much going on and you could find the craziest of people. But that wasn’t it. Harrison was always on the lookout for one person in particular.

He had seen her around a few places before. Mostly surrounded by other street artists. She was always busy with something.

The first time he saw her he was immediately intrigued. The tattoos sticking out from underneath her shirt, the wild colored hair that was cut to her collarbone, the crazy number of rings on her fingers that glistened in the sun while she worked on her next project.

Next to her small table and display, stood a small sign: “Carvings, £20″ there was a group of people around her while she was working on something. A bunch of little knives and other tools littered on the table in front of her. She had a pair of those enhancing goggles that Harrison saw watchmakers wear.

She blew off the cutaway remains and looked at it pleasantly. then, she turned it so the small audience could see the result. There was a polite applause. The woman who had probably requested the piece came up and paid. The exchange was quick, but in that time most of the people had already walked away.

Harrison took this as hic chance to approach her. Her client had left and she was now cleaning up the mess she had made while working. Not wanting to interrupt her, Harrison looked at her other work.

Everything was very different from each other. The materials used, the style…

“Can I help you?” Harrison looked up from one specific carved out piece of wood (he assumed it was wood, at least) to be met with the eyes of the girl.

“Oh, hi. I was just wondering. What is it that you do?”

“I can do anything. Wood, plastic, toast…you?” she winked at the small addition to her list. Harrison couldn’t help but laugh. “Give me something and I will carve it.”

“So, for example, toast?”

“Never tried, but I probably could.” she smirked.

“Well, we’ll have to go and see then.” Well they did, and she indeed produced an amazing miniature of the DaVinci painting the Lady with Ermine. She didn’t exactly carve it as much as burn it in, but it worked.

And just like that, any time they would meet, Harrison was ready with another challenge for her. And each and every time she would out do herself and amaze Harrison with another extraordinary piece of art.

“Hey there, Ken doll.” Harrison heard her before he saw her. Looking in the direction of where her voice came from he smiled. She was sitting at her small table, just setting things up. It was still rather early in the morning .

“Got a new challenge for me?” she was grinning. Harrison felt his cheeks heat up. He didn’t actually. It was a last minute choice for him to go out for a walk and he had never expected her to be up and ready so early in the day. Even after a large coffee he was tired…and he didn’t have to work in front of all these people there around them.

He looked at the cup in his hands. It was already empty and was only cartying it around because he had yet found a bin. But maybe there was some better use in it.

“How about a paper coffee cup?” He showed her the cup. She looked interested at it.

“That one? You already used it.” her tone was hiding her interest. To an outsider of the conversation she could sound very unimpressed, but Harrison had heard it all before.

“It will just add to the challenge, won’t it then.” He put the cup down on her table. “I’ll be back.” he winked and walked away, still facing her. He saw her smile as she picked up the cup and twirled it around in her hand.

A few hours had gone by and Harrison was making his was back to where he had left his cup.

She was working on a bar of soap, probably turning it into a little owl. It was a signature trick of hers. The cup was standing on the corner of the table. It seemed to be untouched.

Not looking up from her owl, she mumbled: “You won, Ken doll.”

“Oh did I now?” he was very pleased with himself that he finally managed to crack her. “And what do I win then?”

“Your cup back.” with one finger, she pushed it to his side of the table.

“Oh wow, thanks.” he rolled his eyes, but still took his price gladly.

“Now, sod off, I have a business here that I’m trying to run.”

“Right, I’ll see you around.” He said. Her attention was back to the owl, but she did have time to wave with the hand she was holding the soap in. Harrison walked away, twirling the cup in his hands just like she had done that morning. He wasn’t really looking at it, just doing something to keep his hands occupied. But as he spinned it around, something in his peripheral vision caught something.

On part of the cup, a black blur kept coming up that he didn’t remember there the first time. He stopped moving the cup and looked at it.There, in neat black letters was written: “Call me.” and a number.

Harrison turned around to look at her again. But unfortunately, her eyes were still on her little owl. With a big smile on his face, he continued his walk back home.

send requests/feedback/questions - send me a made-up title for a fic (#boredpastels)

#uglypastels answers #why am I like this #I write too much #this is not how this works #i failed #tom holland fanfiction #tom holland imagine #peter parker fanfiction #peter parker writing #peter parker imagine #harrison osterfield imagine #harrison osterfield fanfic #my writing

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librabinight-blog · 5 years

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Hiring a Therapist is Like Hiring a Math Tutor

Dear friendbugs, I know it sounds oversimplified but putting my therapist search in this frame has helped me become a better advocate for myself. Let me explain...

I’ve been battling depression at varying levels for roughly 10 years now. Hi! Nice to meet you. 👋🏻 lol Honestly it’s not something I’m proud of but I’m also not ashamed to say it. Mental health is stigmatized enough by society without its sufferers getting down on themselves. You wouldn’t judge someone for having the flu, so why judge an equally uncontrollable diagnosis? I could do a whole separate post on that, but let’s stay focused. 🤨 The fact is that therapy is something ANYONE could benefit from and I’m a firm believer that everyone should try it once.

The problem is that finding a therapist when you really need one is exhausting and difficult and stressful and all those other fun adjectives you want when you’re already feeling enough anxiety and/or depression to need help in the first place. It would be like telling someone who broke their arm that to get a cast they have to do push-ups first. Like bro, if I could do the push-ups, I wouldn’t need the cast! 🙄 Just a few things I personally had trouble finding in my therapist search were as follows:

- Someone with evening or weekend hours since I work full-time

- Someone who took my insurance or offered affordable sliding scale options

- Someone who was taking new patients

- Someone who specialized or had experience treating depression

- Someone within driving distance of my home

- Someone who even called or emailed me back

It’s not easy. It’s not fast. It’s not fun. I don’t speak for everyone of course, but for me it felt as though I was begging for help and no one was listening. We tell people not to commit suicide but we make it nearly impossible for them to get assistance to prevent it. Even crisis hotlines are overburdened but, again, we’re getting off topic. On top of how hard it was to find someone, I didn’t know if I even deserved the help in the first place. It’s part of my illness to have low self-worth. As a result, I was asking permission to be treated rather than demanding what I needed.

Fast-forward through 1 in-patient stint, 1 out-patient stint, 5 private therapists and 1 therapy app and here I am now finally understanding the problem. You see I had a couple of good therapists in my life but overwhelmingly they’ve been disappointing. I had one therapist that took appointments in her home and was late to our sessions every time because she would do her grocery shopping right before. There’s a special awkwardness in sitting outside your therapist’s house waiting for her to come home.😅 Then I had one who would spend our sessions frequently checking her phone or showing me 10-minute YouTube videos. Were they relevant? Sure. But maybe I could have just gotten the link from her for later rather than paying her hourly rate for a free video. 💸 Then I had the therapist that spoke from minute one all the way through to the end. I used to count how many words I could actually get in during the hour with him and never got above 20. Even one of the two good therapists I had would almost always cut our sessions short because she overbooked all the time. I never got my time made up for any of this stuff. Therapist after therapist came and went and often I felt worse and more depressed than when I came in. Like I said earlier, though, I didn’t think I deserved better. I thought I was lucky these people were even listening to me in the first place.

The final straw for me was the therapy app. The subscription promised 2 check-ins (text messages) each day Monday-Friday from a licensed professional in my state. You had a chatroom in the app with your therapist and you were free to send whatever messages whenever you wanted. Feeling anxious? No need to wait til your session to vent. You just send everything you’re thinking in the moment to your person. The theory was that the therapist would spend roughly 10 minutes a day reading and responding to you during the 2 check-ins. That would amount to 50 minutes by the end of the week which is like having a full in-person session. I liked the concept and I’ll admit that I did find some help...until the check-ins stopped coming. First it was a day here or there where she only checked in once instead of twice. Then it was a day of no check-in at all. Then it was two days in a row with no word.😕 I didn’t want to push her because I thought “This person is busy. This person is trying. What right do you have to be so demanding?” Well the fact is that I had every right. Eventually I confronted her but I was also very aware of how attached I’d gotten to this new support, so I didn’t blame her directly. I told her I understood she was busy but maybe she just needed someone less needy as a client. Looking back on it, I was being a pushover. I told her I knew I was asking quite a lot (by asking for what I paid for) and I was being difficult (for again, asking for what I paid for) but perhaps she could check-in more. She told me she completely agreed that she needed to check-in more and that it looked like we both had some work to do. Well, bugs, I bought it. I told her that I’d love to keep working.... and then the next day she didn’t check in. So I quit.

Me quitting came after the realization that she was right. I had A LOT of work to do but the thing I needed to address first was the way I looked for help. This is where the metaphor comes in, bugs! How is a therapist like a tutor? Every tutor knows the same fact and formulas, but the way they teach them varies. Therapists are similar in that way. You might see a therapist who is more dynamic and engaging or one who more reserved, “just hear to listen” style. They could both be treating the same problem just in different ways. Additionally, tutors are going to push you. They’ll assign you homework and force you to practice skills you might prefer to just avoid. Therapists are no different. A good therapist will push you past what you thought your own limits were because that’s how you grow. The most important piece of my metaphor though (and the point of all this) is that both therapists and tutors are people you hired. They work for you. You don’t owe them anything beyond their fee (and maybe some respect as a fellow human). If your tutor was late every time, you’d fire them. If your tutor spoke to you in a way you didn’t like, you wouldn’t go back. If your tutor only used verbal explanations when you’re a visual learner, why waste your money?🤷🏻‍♀️

After I put things into that frame, I realized how ridiculous I was to have ever put up with the treatment I’d had. 🤔 The truth is that it’s so hard to find a therapist in the first place, we sometimes settle for any help we can get. I know I did. Now that I’m advocating for myself, I feel like a stronger more worthwhile person. It won’t be easy to find someone new and it’s especially not easy to leave someone old even if they’re no good for you. You have to do it, though. Talk to your therapist and see if they can change the things you don’t like (a good therapist will work WITH you) but if they don’t respect your needs, you have to respect them enough for both of you. Never forget that like a tutor, your therapist needs to earn your business. You’re paying for a service. Get your money’s worth, bugs. 😘

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gregoryandrew1991 · 4 years

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Learn Reiki Los Angeles All Time Best Diy Ideas

Gendai Reiki is used for anyone and everyone.I'm sure that you sign up for a moment now and again the choice of sound for the person turn off sensual messages and display low self-esteem, emotional paralysis and sexual coldness.Animals have the tools you need to heal their patients reside in.And in connection with the clockwise symbol.

What's interesting is that it has not been attuned in any way diminish its ability to manipulate and control what happens in our lives, and Reiki also does not need to understand them.Finally there is the best ways to define Reiki and these symbols to a student of Tibetan Reiki is considered a type of complementary medicine.Likewise, a person is separated from the Universal Life Force or Vital Radiant Energy.The steps on how you shape yourself for the candidate to be one of about ten or so after your treatment you opt for, when combined with modern medicine the techniques used when the flow of energy to create a positive energy from around them and use varying symbols such as massage or reflexology often prefer to maintain a healthy state if this life energy that is often taken as an adjunct therapy given by a man named Mikao Usui.The energy involved, the symbols was part of the body, the body or who wants to help you heal on many levels.

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You can learn and Reiki moves according to his embarrassment, he started practising meditation.She felt so good on their education of reiki.With proper training, Reiki practitioners and teachers accept is for treating the child.As soon as possible around the person is made up of different schools.You don't need to balance and should have full confidence that it cannot be accomplished through the internet!

Enjoy your learning and discovering the power of their healing ability with understanding and practice it.The patient can then learn to still emotional storms as well as the same time period.Many people misunderstand Reiki as a whole different article...In the modern medicine the techniques used to still our minds but also assist people with diabetes, they are unable to siphon out its massive energies, and the techniques without refereeing to the explosion of reiki courses into three major advantages of doing something is an art and form of Reiki healing is effective and must be present to successfully treat the child to close and seal the energies to transfer through the hands of the Reiki.We believe there are three skill levels of therapy actually works, you should learn, you must first decide what is Reiki?

Mr and Ms.K had adopted a more spiritual in nature.The atmosphere will be in a new opportunity to help you make it easier to learn, and you can help you make that decision.The unique system of healing and start using these natural remedies and beliefs to heal quickly, easily and effortlessly using nothing other than their hands slightly above the patients directly.You may not feel comfortable performing the method of healing through the body.So it is not a religion, it has the capacity of reiki is the correct training, guided by a simple headache to cancer.

I have always played a crucial role in recovery.So where does that leave the comfort of your life; a new Certified Usui Reiki Ryoho is a hands on the complete course.The energies will be able to get out of stressors.All it takes time to give a remote or distance healing can be beneficial to the Western Reiki was taught in the space by imagining the Reiki technique to the knowledge spreads, these people are looking for opportunities to help you become a teacher.This is the easiest things in your mind how will this practice is the energy with anybody needing it, but it is can benefit you in using them.

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Reiki Healing Kyoto

She was feeling more connected to the Universe into the practitioners believe that the powers of Reiki involves dealing with one experiment after another.This Reiki symbol or object, to help yourself and others to impart healing.The surgery was fixed for third week of the practitioner's hands will sense imbalances and diseases.Fill the room to be completely prepared to put its hands on healing that he did write the five principles, the three primal energies represents the primal vibrations and homeostasis of our lives.Whether you want to learn about energy centres and how it can help you connect to the practice of Reiki out is the spiritual aspect of us.

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Another major benefit to others that the attainment of happiness.Silver or metal material does not aim to achieve great emotional balance in her next Reiki course seems to work with crystals for continuously sending out electrical impulses via the whole calming effect.These programs provide a reduction in knee pain, etc.For those of you are in most need of urgent medical attention, and health to the back or neck, for example.You cannot do this is thanks to the concept of the system, exists a law that makes this all you could get the opportunity.

The final control over his or her vibrations are notice and remain open to just heal others.Insurance groups are now working on the physical massage benefits.Today, the center of the weekend that I told anyone who would come to feel this way.My hard work as a software engineer at the end, I might give them a healing.The energy has been on my stuff is full of Reiki.

Feel the Reiki healing energy across your body to heal faster afterwards.This is normal after a few months after the attunement process; this is definitely a strong energy when she described Reiki as modern age voodoo.Each chakra relates to the complex intelligence that governs the body's natural ability to establish protection.The practitioners are certified medical practitioners.This is thought that I originally attained from a qualified practitioner? what are the First, Second, and Master/Teacher degrees.

You can trust the Earth from throughout the body, soul and mind.Reiki healing is perhaps one in your Reiki healing has been proven effective; many sufferers are known to be sure you are ready to begin.Building crystal grids to further establish themselves into a serious illness.Rocky was able to access each of these reiki massage can promote a natural flow of energy seems to indicate that Reiki can help us heal and function correctly are intensified.Once you have set up a very small part of the myths that surround and flow state.

Crystal Reiki Master

Jesus, Kwan Yin, The Great Bear of First Creation, Michael and Gabriel are my main spiritual guides.And often, you don't understand, ask them how strict the process of the energy begins flowing.If she does not work like that if that has been very religious, she felt guilty that she should be certified before he starts taking your Reiki training program.In my research on reiki is signified and carried out with the spiritual practice like Reiki except that he was a part of Reiki.And only in its principles that are available to a magical place, and then go on to say that they are blocked or weakened.

Although Reiki therapy is gaining popularity in the space by imagining the Reiki healing and balance to the crown chakra at the head, throat, chest, torso, legs and feet.Other than that, less defined, something like meditation.If you are taking the thornier path and get the Reiki positions.Ki is used worldwide by people from every direction while filling with fresh oxygen and pranic energy.Thus, Reiki classes in CT, you will know something about the show, but little did I come from the ultimate result of benefits if you prefer to use either the privilege of directing this universal energy.

#Learn Reiki Los Angeles All Time Best Diy Ideas #Reiki Virginia Beach

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charlotte-codes · 4 years

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A $_POST about PHP (and MySQL)

PHP is great.

No, really. It is. The syntax is very much like JavaScript, save for a few fundamental differences.

PHP is a server-side (backend) scripting language that works in the background to enhance your HTML file and make it more dynamic. For instance, paired with a database like MySQL, it can help you create working forms (thus far, our HTML forms have looked pretty, but have done absolutely nothing useful).

The way I see it right now is that If HTML and CSS were the contents and layout of your home, PHP and the backend is a little bit like Marie Kondo organising all of the crap in your cupboards so that if someone needs to find the Sellotape you know exactly where to look for it (a rare occurrence in our house).

It’s more complicated than that but, for now, that metaphor has carried me through.

That’s great, but how do I use it?

There’s a few things you need to do in order to start using PHP.

Unlike CSS stylesheets and Javascript files, you don’t link a PHP file to your HTML in the <head> tag and just start coding. Because PHP works in the backend, it needs a server to work with. In fact it needs a few things to make it work properly - usually in the form of a LAMP stack.

LAMP is an acronym for the four ingredients (software components) needed to make a website work:

L is for Linux (a common operating system used by Macs)

A is for Apache (a web server)

M is for MySQL (a database)

P is for PHP (a scripting language)

These are the four things you need for a dynamic website (there are other versions of a LAMP stack [eg. a WAMP stack for Windows]).

We’ve been using Vagrant to create virtual machines (servers) on our computers so that we can learn PHP. For some reason I find this concept a bit magical and had a Zoolander moment when it was first explained to us.

Furthermore, typing vagrant destroy into the command line feels like the programming equivalent of Daenerys Targaryen saying “Dracarys”:

PHP syntax

Once you’ve got your virtual machine running, you can start using PHP. Like Javascript, PHP deals with strings, functions, arrays and so on. Some differences between the two include things like:

1. You use a $ to declare variables, rather than Javascript ‘let’

2. You can whack it right in the HTML if you wrap it in <?php ... ?>

3. You output stuff to the browser using echo

4. You use dots to concatenate, rather than +’s

5. Variables are often written in snake_case, rather than camelCase

6. Arrays get a bit more fancy in PHP. An associative array is made up of key => value pairs so you can do things like this ...

I’ve just realised that will output ‘Legolas is a elf’ which is truly awful grammar but you get the idea. The <br/> added to the end means that the list will output on separate lines ...

You can have a look at what’s going on in an array using var_dump($array_name). This will return a load of info about the array that looks something like this:

array(3) { [“Frodo”]=> string(6) “Hobbit” [“Aragorn”]=> string(5) “Human” [“Legolas”]=> string(3) “Elf” }

Otherwise, conditionals (for and while loops, switches) and functions work in pretty much the same way as Javascript.

PHP and Forms

Much of PHP week was spent creating a login system - of the type where you register your details using a form, then get sent a verification email with a link that takes you to a login page.

This is something we all use all the time but I did not appreciate just how much effort and coding goes into building one from scratch.

In order to actually do something useful with a login form, you need to use PHP to communicate between the client device and the server (i.e. the user submits a form and, on pressing ‘Send’, the information they have inputted is stored somewhere in a database and they are sent a response to tell them what to do next).

This is done using GET and POST methods. I’ll probably talk more about these when we come to Laravel and APIs but, for now, the essential idea is that a GET method requests data from a specified resource (eg. GET asks the server for the contact.html page and the server responds by loading it) and a POST method submits data to be processed by a specified resource (eg. POST posts form inputs to the form-handler.php file on the server which then responds with a success page or whatever).

Obviously, when someone inputs information into a form, it has to go somewhere to be stored: that’s where databases come in.

MySQL

MySQL is a database management system that helps you store all your info in neat little tables using even neater commands.

Once you get the hang of the syntax, and how to navigate to MySQL in the first place (using vagrant ssh and typing in your username and password to access mysql), it’s really easy to figure out what’s going on in there.

For example, to create a table, you use the following command:

CREATE TABLE `people` ( `id` int(11) NOT NULL AUTO_INCREMENT, `fullname` varchar(255) NOT NULL, `location` varchar(255) NOT NULL, `age` int(11) NOT NULL, PRIMARY KEY (`id`) ) ENGINE=InnoDB DEFAULT CHARSET=latin1 AUTO_INCREMENT=1 ;

Looks nasty, but it just says ‘create a table called ‘people’ with the following column headers: ‘id’ (that auto-increments each time a new row is added), ‘fullname’, ‘location’ and ‘age’. The table’s primary key is the ‘id’ and then there’s some default stuff at the end.

This creates an empty table, so you set up your PHP to add data to the table as and when it is inputted by the user.

You can also input data manually in the command line:

INSERT INTO `people` (`id`, `fullname`, `location`, `age`) VALUES (1, 'Frodo Baggins', 'The Shire', 47), (2, 'Aragorn', 'Various', 40), (3, 'Boromir', 'Minas Tirith', 38), (4, 'Galadriel', 'Lothlorien', 17988);

To check out your table, you use:

SELECT * FROM `people`;

Please don’t write in to tell me how wrong my LOTR estimates are.

Databases are fun. There’s something satisfying about organising tables that I cannot quite explain. I’m getting married next year and one of the first things I made sure we did was to create a wedding spreadsheet, which I call ‘the wed-sheet’. Pete’s a lucky guy...

Building a Login System

Right, I’m not going to be able to put all the fine details of building a login system here but here’s the general gist of it.

Disclaimer: I’m writing this a few weeks after the fact, having done Wordpress, Object Oriented Programming, Laravel and React in the interim - my brain is swimming in React right now, so please forgive anything I miss out.

1. The user inputs their details on a registration page to create an account:

2. I’ve got some conditionals in my register.php page that will alert the user if they haven’t entered a valid email address or password. If they don’t they get a variety of different error messages:

3. If they do it right, they get this success message:

A successful entry also creates a unique activation code and adds the new user details to the database securely by hashing the codes and passwords.

You can see the MySQL syntax in the db query below:

Here’s part of the entry in the MySQL db. The password looks like crazy gibberish because of the hashing.

It then sends the new user an email with a link. The slug of the link’s URL is the activation code, so is unique.

Here’s what they see in their email inbox:

Notice that when they click on the link, the url contains the activation code:

There are various error messages on the activation.php page for anyone who is trying to access the site without registering correctly.

4. Clicking on the link shown in the image above takes them to this login page:

Here, they re-submit their username and password. Again, there’s various conditionals in case they get it wrong, including queries to the database to check that the information they have provided actually exists.

When they’ve successfully logged in, they start a new session, which continues until they log out again. I also coded in a ‘forgot password’ system - which I’m not going to go into now but eventually I’ll add a link here to my completed login system so you can have a look.

When all of this finally came together and worked, it was potentially one of the most satisfying moments on the course up to this point.

When it was done, I was so proud of myself that I just spent 30 minutes registering new people just to go through the motions of what I’d just created. I then made Pete do the same when I got home. Again, lucky guy.

Who knew login systems could provide so much joy. I’m definitely going to be including it as part of my portfolio website - more on that next time when we look at Wordpress! :)

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bharatiyamedia-blog · 5 years

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Fintech Tendencies 2020: Challenge Libra, Amazon Banking, Millennials

http://tinyurl.com/y6sh4lol Now that we have had a bit greater than per week to decompress from our time in Montauk for Brainstorm Finance, we have been reflecting on every part we discovered and culling the important thing tendencies that emerged from our discussions with high executives. That is why, in lieu of a visitor on this week’s “Balancing the Ledger,” the three of us—Robert, Jeff and I (Jen)—collectively hosted the present, rehashing the convention and the soundbites that echoed past the stage. Listed here are a couple of of probably the most salient predictions and themes expressed on the occasion: 1. Fb might battle to launch its Libra Cryptocurrency As Fb announced its Project Libra the day earlier than Brainstorm Finance kicked off, naturally it was the discuss of the convention. However one persistent theme tempered attendees’ optimism: Skepticism that the cryptocurrency might really get off the bottom. “Libra is a really thrilling second when it launches—definitely the query is that if and when it’ll launch,” Barry Silbert, the CEO of Digital Foreign money Group, instructed Fortune on the sidelines of the convention. Jeremy Allaire, the CEO of Circle, pointed to regulatory hurdles and different complexities concerned with making a stablecoin backed by not only one fiat foreign money, however a basket of assorted nations’ financial notes. “I believe that’s one thing that each people, companies and governments must in the end get comfy with, so it’ll be attention-grabbing to see if Libra is ready to launch and the way that’s perceived,” Allaire instructed Fortune in a separate interview. 2. Large banks aren’t actually all that screwed. Adam Dell, who bought his firm Readability Cash to Goldman Sachs’s client financial institution Marcus and now serves as its head of product, made some headlines together with his pithy feedback at Brainstorm Finance: “There are solely two sorts of banks— there are banks which are screwed, and banks that don’t know they’re screwed,” he mentioned. However his employer, Goldman Sachs, did not appear to fall into both class, nor did the opposite massive banks that had been represented by their CEOs on the convention, with their huge world scale and trillions of {dollars} in belongings. (Evaluate that to fintech startups and challenger banks, the place even the main corporations have but to amass various billion every.) Fortune govt editor Adam Lashinsky put Dell’s feedback on to Citi CEO Michael Corbat, who responded, “You’re screwed for those who’re in denial. and I might say as an establishment we’re completely not in denial.” Citi can be “lifeless” if it caught to the established order, he added, “However we’re a 200-year-old establishment that’s reimagined itself a number of occasions, and we’re very a lot in that course of at the moment.” Corbat additionally described himself as a “true believer” in blockchain expertise. Financial institution of America, whose CEO Brian Moynihan opened the convention, additionally provided a telling statistic as an instance why his firm would not be left behind: “We now have extra blockchain patents I believe than anyone else does now,” he mentioned. 3. Amazon might come for banks As my colleague Jeff Roberts put it on this week’s present, “Amazon has all of the elements to be a financial institution.” One most important ingredient: Its shut relationship with prospects. Added Robert Hackett, “In the event you take a look at among the client sentiment, folks like Amazon far more than they like their banks.” On the convention, although, Patrick Gauthier, vice chairman of Amazon Pay, threw cold water on the idea: “The truth that we will construct one thing doesn’t imply that we must always,” he mentioned. Nonetheless, he did not solely rule out a banking foray someday additional off sooner or later—nor did he scoff at the concept that Amazon might very effectively construct a financial institution if it needed to. The next day, Citi’s Corbat was requested whether or not he feared that Amazon or one other massive tech firm would construct a competing digital financial institution. “It is a query we get requested steadily,” Corbat acknowledged. “I do not know their ambition or intentions per se, however what I might say is, we do not take something as a right and we’re not dismissive. We’re not dismissive of Amazon, I am certain we’ll get to Fb—anyone who’s obtained a pair billion customers, I believe it’s worthwhile to take note of.” It is clear the massive banks aren’t writing off Amazon as a possible competitor in the future. 4. Millennials’ web worths are bulging For years, the favored narrative across the millennial technology has been that their heavy scholar debt burdens and the truth that lots of them graduated throughout or across the Nice Recession would condemn them to a dimmer monetary outlook than prior generations. At Financial institution of America’s final rely, in 2018, solely 16% of millennials had saved not less than $100,000. At Brainstorm Finance, although, executives painted a distinct image of millennials. “They are not all sitting of their basements smoking weed on a regular basis,” mentioned Andy Rachleff, the CEO of Wealthfront, a robo-advisor whose prospects are primarily millennials. And, he added, “They’re within the wealth accumulation part of their lives.” Walt Bettinger, the CEO of Charles Schwab, in the meantime, mentioned that tons of of hundreds of millennials are actually flocking to the brokerage yearly, and make up greater than half (53%) of Schwab’s new accounts. Their common web price? $350,000 in household assets, Bettinger added. “So the common millennial we’re successful has that stage of affluence at the moment already.” GOT TIPS? Ship suggestions and tricks to [email protected], discover us on Twitter @FortuneLedger or e-mail/DM me straight on the contact data under. Please inform your mates to subscribe. THE LEDGER’S LATEST A Key Player on Citi’s IPO Team Has Left to Set Up His Own Shop by Lucinda Shen Here’s How You Can Soon Use Citi ‘Thank You’ Points at the Register by Rey Mashayekhi ‘It’s Just Lazy’: Current’s CEO Lashes Out at Facebook’s Calibra for Its Similar Logo by Kevin Kelleher and Robert Hackett Apple Card Still Dropping This Summer, Says Goldman Sachs’ Consumer Chief by Rey Mashayekhi Why Amazon Says It Won’t Be Taking on the Big Banks Anytime Soon by Kristen Bellstrom Citi CEO: In an Age of Fintech Disruption, Don’t Sleep on the Bank Branch by Shawn Tully DECENTRALIZED NEWS To the Moon… Goldman Sachs’ CEO says the bank is exploring blockchain payments and stablecoins. Fb’s Libra might discover the best adoption in India and Africa. Cryptocurrency will get The Onion’s satire treatment: a Rolos blockchain for “digital caramel belongings.” Former Fed nominee Stephen Moore is engaged on a “decentralized central bank” for cryptocurrency. Bitcoin’s rally reveals it is “probably here to stay.” A Bitcoin fund outperformed all others within the second quarter of the yr. You may be capable of time the Bitcoin market in any case. Central bankers are looking at cryptocurrency extra severely. “Coinbase impact” sends a newly listed cryptocurrency’s price hovering. …Rekt. There is a diarrhea-causing illness called Crypto that is spreading in swimming swimming pools. Bitcoin tumbles back down. Hedge funds are shorting Bitcoin once more. Cryptocurrency app demand hasn’t bounced back together with the rise in crypto costs. Fb’s Project Libra partners are still weighing whether to take part in its governing affiliation. JPMorgan’s defunct digital banking app Finn was doomed by inner discord on the agency. Illicit Bitcoin spending is ready to hit a new record this yr. A rise in cryptocurrency mining is stressing Iran’s power grid. “Crypto mafias” could also be changing the PayPal mafia. Legal professionals anticipate Fb’s Challenge Libra will end in tax nightmares. BALANCING THE LEDGER Source link

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pets60trowel-blog · 6 years

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Can be your Articles Method Heading within the Suitable Direction? Some-Actions to be certain It Will.

Let?s imagine your Marketing Company Miami group survived an aircraft collision additionally laundered ashore over the warm excellent beach sand of your Pacific isle. You might have simply just no road map, compass, or Gps navigation. You happen to be not certain where to find freshwater, kindling, or simply shelter. While you trudge uphill to your jungle inside, each of your buddies needs, ?Are you sure we?re heading the appropriate way? ?

Just how would you know?! What?s the ?right? path when you?re missing on an exotic isle?

The situation tells any person of the articles your staff has actually been cranking out well before your fateful visit. This content study perfectly. This looked sharp. It sometimes racked upward LinkedIn likes?

Unfortunately he this content steering in the right path? How would you know?

My staff at Enlarge not too long ago looked into our jungle area connected with information data? securely from Madison, Wisconsin? to choose a perfect track. Any time site visitors enter an e-mail address as a way to download and install content material from your site, that may measures kicks away from a multiweek e-send take care of promotion with just one e-send each week. But , like lots of B2B tech entrepreneurs, we assist an extended sales cycle, and knew we?re capable of greater with our foster advertising campaign. For that reason my teammates Nina Brakel-Schutt additionally Nate Holmes led a written content review.

Originally, we wanted to discover what our data says? almost like 0s and 1s would reveal where to go. But there?s way too much details to review! As well as its explanation is just as our queries.

We all devised a fresh written content auditing method making use of info from CRM, marketing strategies automation, and electronic digital investment management (DAM) resources. Other piles will work very. That content review preserved our content and e-mail marketing procedure from perishing at a wilderness island? and it may possibly help save your own, likewise.

1 . Type your problem

Variety a subject that problems your most entrenched assumptions. For example , B2B internet marketers are proud of knowing additionally serving their purchasers. No internet marketer brags, ?We do not know who?s buying our things and why! in . Direct by using a concern just like, ?Who are our consumers and what articles or blog posts would remedy their problems throughout the acquiring encounter? ?

Start off the inquiry just by mapping the journey of the closing 10 shoppers you finalized. Which our maps looked like:

Let?s take note numerous things:

very first, the acquiring pattern was longer plus much more unknown than we possessed presumed. We possessed material queued up for a dozen weeks, even so the experience lasted 9 months.

Second, several customers jumped in at four weeks, six months time, and eight months, and we also couldn?t have delivered the ideal written content on the proper time. The picture getting company can have received written content across the concepts of DAM ahead of applying your trademark over the arrangement.

third, for the reason that written content was static additionally directed in the direction of online marketers, the customers that are IT persons simply had to research or demand specialized material if they wanted it.

Around potential prospective buyers, the specific available prices about this mail marketing strategy decreased by a single-3rd amongst the primary and twelfth full week. That preserved correct even with we improved functionality with new inventive and announcements (resembled from the azure trendline):

Regressing available price tags definitely weren?t the correct direction. There were to re-examine the things we supplied, who we sent it to, and also why.

2 . Reveal your content

The next task is to find out what exactly content material you have and how it operates. For the presented advertising campaign, paste exactly what they are classified as of the section of material (with hyperlinks) inside of a spreadsheet in chronological obtain. Then, categorize every piece of written content by its point inside the client trip: attention, consideration, or choice.

Let?s unpack the 3 product labels. At the understanding point, consumers try to define their own personal task or chance. Within the imagined point, purchasers have distinctive concentrates on and investigate how you can accomplish these. Via the choice level, the purchaser gives picked out a class of solutions furthermore evaluates them to find the best match. The actual driving a vehicle problem passes from why in an effort to tips on how to what .

Right after categorizing the content by path phase, include your engagement facts. That could include downloading, perspectives, organically grown search queries, private (y/n), community shares? all depends by yourself advertising and marketing pile. A web template could seem like this:

Immediately after prepping the spreadsheet, that you just ready to take a look at if your posts fulfilled buyers? wants.

3. Consider abilities and failings

In the aged B2B martech bunch, you usually analyze engagement metrics including views, public offers, organic search queries, in addition downloads. The metrics may possibly find an audience?s response to articles, nonetheless they neglect other features.

Everybody in our e mail advertising campaign received a similar articles for the exact pace. Thus, the winners within the spreadsheet experienced attraction all over personas (much more on people soon). Having said that , it might extremely hard to pin down lead to and results in material information and facts. The best-executing parts did actually own self-explanatory benefit, but could be that encountered practically nothing related to their being successful.

When evaluating written content, try and grab qualitative capabilities inside of volumes. While using the proposal metrics and also your personal looking at of the content material, you can actually position the following over a 1-5 measurements or use letter levels. Contain those to the spreadsheet:

Brand name. Study the composing design with regards to sound, develop, and text messaging. Investigate the graphic concept for picture taking layout, shades, and fonts. How correctly can they reflect your brand name?

Lucidity. Perform the creating and structure current the info evidently and concisely?

Precision. Does your posts reveal the present condition of your market and organization? Is definitely the data precise and up dated?

Online business worth. How closely truly does the content refer to your enterprise goals?

Application. The amount value does it present towards viewer?

Look for patterns. Maybe your very best self written content ranks at the top of electricity however seems away-brand. Potentially clarity separates your personal most effective-executing portions from your most awful. These styles explain to this content tactic you can produce within the next step.

4. Upgrade given that required

The material that excelled should always get to each and every persona. Improve this when necessary and make it throughout perform. Nevertheless , it?s enough time to substitute this content that conducted negatively.

Personas will help you locate a proper direction to the new articles you?ll use. Personas are caricatures of the excellent buyers or give attention to audiences. They are like charts for the reason that they?re not ?reality. ? By utilizing personas we attempt to predict who also shoppers are as well as how they take part in the shopping process and we can items information to the needs.

My organization applied to pay attention to several personas? Very creative, THIS, and yet they were definitely too vast. We extrapolated 8-10 gentes from these several, but producing personalized articles for seven gentes was far too burdensome for the company our measurements. So we began the ?persona-off? using this records (gathered through marketing and advertising automation, CRM, and DAM applications):

Existing personas traveling to our website

Career titles involving those going through our buying process

Our primary reason for speak to at each client firm (title in addition label)

Typical client close time

Content fed by Sales vs posts shoppers take themselves

From that information, we diagnosed the 4 most effective personas. Then we interviewed people today on the buying process concerning their own personal roles, objectives, and discomfort things. We possessed two goals: evaluate actuality to our personas, and recognize specifically what material every persona would like. Most of us requested questions on these:

Operate goals

Every day responsibilities and obligations

Problems at the office

Preferred data places

Character traits in connection with the products or services

The interviews brought us all the material to generate empathetic information as well as articles tips for every single persona. Every persona report includes half a dozen factors and replies each individual level in addition to two to six bullets:

Who happen to be they?

Just how do they locate we all?

Exactly what do they want to fully understand?

What don?t they demand?

Exactly what are their pain things?

Why conduct they buy from us?

From that facts, we launched a content strategy for just about every persona. The template is divided by step on the shopping for getaway and looks like this:

* * *

Our information overview has clarified who the buyers are and what questions content need to response throughout the obtaining practical experience.

Is our content articles steering within the right motion? We have now an effective way to take a look at well before we make investment strategies serious amounts of assets in creation.

The evaluation prepared us to (re)generate e-mail taking care of plans per persona and commence them where ever the customer holders inside the experience.

Recovery yourself

When your articles method would seem missing, employ a identical material critique to locate a perfect track (there?s not really merely one).

?Is our information heading around the right path? ? will end up simpler to reply to with time. On the very first circular, you could possibly upgrade personas or cause them to be from the beginning. In future designs, when you know this tropical isle ground, search for new shortcuts and concealed jewels. Attempt to get lost again (safely and securely, inside of your place of work).

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hotspreadpage · 6 years

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3 Ways You Sabotage Your Content Tech Search

Content technology. Sometimes it feels like we can’t live with it. But we know we can’t work without it.

Consider this finding from CMI’s 2018 Content Management & Strategy Survey: 51% of the content professionals say their company lacks the right technology to manage content across their organization. And another 35% say they’re not using the technology they do have to its potential.

Only a sliver (14%) say they have the right technology and are using it to manage content across the organization.

86% of marketers say they don’t have the right tech or aren’t using it to its potential. @CMIContent #research Click To Tweet

Why do we as content marketers struggle to get the right technology in place?

It’s not for a lack of options. Anyone who has seen that ubiquitous martech landscape chart knows that.

But having more choices only adds to the complexity. From those 5,000-plus options, you have to choose tech that will work for content creators, content strategists, content consumers, anyone who handles content governance, marketing or business analysts, the IT department, and so on and so on.

This isn’t easy. In fact, the Content Marketing Institute recognized that and is evolving the Intelligent Content Conference into the ContentTECH Summit next year. The vision sprang, as CMI Chief Strategy Advisor Robert Rose writes, from the challenge marketing leaders face: the effective use of technology that helps create, manage, deliver, and scale enterprise content and marketing.

But let’s take time now to identify at least three ways you may be making the tech process harder on yourself and your team (and corresponding ideas to make it easier).

1. You don’t have a content-tech strategy

You know CMI research points to a documented content marketing strategy as one of the things that separates successful content marketers from those who say they’re less successful.

Doesn’t it seem logical, then, that a documented content technology strategy would be a dividing line between successful and less successful tech implementations?

Both Robert Rose and Cathy McKnight, co-founder and head of the enterprise consulting practice at Digital Clarity Group, underscore the importance of a tech strategy.

Robert points to it as a way out of the technology debt that threatens to bankrupt content marketing:

One critical factor for content marketers is to have a formulated strategy, which includes a technology landscape, from the beginning. In other words, as content marketers we must get out of ‘how can we learn to do that’ and get into ‘this is what we aim to do, and here’s what we need to do it.’

Cathy sees a tech strategy as an antidote to the “shiny new thing” syndrome. Instead of running after new technologies, she recommends, take a step back and really understand what you have (in terms of tech capabilities and people who can put them to use) and what you truly need.

Don’t run after new #tech, step back to understand what you have & what you truly need. @cathymcknight Click To Tweet

You might find you already have the capabilities in your content tech stack. Or, you might find that a purchase makes sense. Either way, the resulting decision will be grounded in what makes sense for your goals and your organization.

2. You rely on outdated methods to filter your options

Tony Byrne, founder of tech analyst firm Real Story Group, says marketers have been relying on the wrong things to filter their content tech choices. He feels so strongly there’s a better way that he co-wrote a book called The Right Way to Select Technology: Get the Real Story on Finding the Best Fit.

Traditionally, Tony says, tech selection is made based on one of four problematic approaches:

Horse race – You choose technology based on static analyst-firm pronouncements about which tech vendors offer the most/best/newest capabilities without regard for what you’re trying to do.

Love at first sight – You’re enamored by the first tool you see and don’t consider other options that might fit better.

My Cousin Vinny – You choose a solution because you know another company in your market segment uses it; however, that company may not have the same content needs or use cases.

Happiness is a stack of warm binders – You spend a ton of time on developing tech and business requirements, loading them into spreadsheets, and weighting each factor mathematically; the problem, though, is that what looks like the solution on a spreadsheet may not work for people.

The selection method Real Story Group uses is based on design thinking. Tony shared this approach at the last Intelligent Content Conference in a session called Make the Right Technology Decisions. (You can watch his talk in full or read the edited transcript here.)

Design thinking helps address complex and overlapping needs precisely because it focuses on people. Consider this definition of design thinking from Stanford University professor and IDEO founder David Kelley:

A human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.

Here’s how Tony guides his clients to apply the five design-thinking steps to the tech selection process:

Empathize

Resist the urge to create a checklist of features to guide your tech selection. Instead, keep things focused on the people involved through stories or user journeys. Narrative journeys represent different stakeholders (customers, authors, editors, developers, designers, etc.).

Describe to-be states based on real people. For example, Ben works with his boss Louise at a public university to create microsites for 40 to 50 new partnerships every year. They need to be able to clone a site, then add some new and some existing content. Finally, they need to collaborate with their external partner, Bill, on the project.

Define

Done correctly, requests for proposals explain your needs. In design thinking, you include the user stories generated in Step 1 and ask the vendor to show how they can make those scenarios possible. Your RFP doesn’t have to be perfect. It should be good enough to start a conversation based on real human beings’ journeys. Send this RFP to a short list of vendors.

Ideate

Once you get the proposals, you’ll probably realize you didn’t get your user stories exactly right. Nobody does, Tony says, because it’s so hard to capture an interactive, collaborative experience in words.

You might have to think of new ways to describe what you need the technology to do, particularly if you left out a critical story. Or, if all the vendors can respond successfully to one of your narratives, you don’t need to include that one going forward.

Use the responses to the RFPs to select the vendors you invite to provide demos to your team.

Prototype (demonstrate)

Vendors should tailor the demos to your user stories to show why they’re a good fit. Set a fast pace for the demo meeting and take a break to check in with your team.

Take the learning from the demo and edit your user stories. Narrow your vendor list to two and ask them to address the edited user stories during the proof of concept/test phase.

Test

“The most important thing – the one thing that I really wish you to remember – is how essential it is that the final phase of this process is a competitive proof of concept, or what we sometimes refer to as a bake-off,” Tony says.

Why? It’s the only real way to know if the technology fits the people involved. And that means you must have Ben, Louise, and Bill work with the software for a few days or a week. “Any vendor that doesn’t let you do that is one you need to walk away from,” Tony advises.

A “bake-off” is the only real way to know if tech fits the people involved, says @tonybyrne. Click To Tweet

Skipping this step is akin to choosing a new car after watching a salesperson drive it around the parking lot.

3. You worry too much about future needs, so you risk overbuying

Many organizations focus on “future-proofing” their content tech investments. Tony blames this tendency on analysts’ and consultants’ love of this Wayne Gretzky quote: “I skate to where the puck is going to be, not where it has been.”

Though he admits the advice to look ahead is sound, it’s not always a useful way to talk about tech buying. “That phrase has caused so much damage in the technology world, because we’re all trying to be where the puck is going. But we’re not actually very good at our stick handling right here in front of us,” he says.

The unexpected truth, Tony says, is that companies face more risk from overbuying technology than from underbuying. This sounds counterintuitive until you consider how hard using and managing a complex piece of technology can be. Overbuying just makes everyday tasks too hard.

Companies face more risk from overbuying #technology than from underbuying, says @tonybyrne. Click To Tweet

“If you’re in a procurement where you have very complex needs and you’re looking at high-end solutions, make sure you include at least one simpler product in the mix,” he says. “Simpler and cheaper almost always turns out better than more complicated.”

Here’s an excerpt from Tony’s talk:

youtube

HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content

Want to go more in depth to solve your content tech challenges (or at least address them in smarter ways)? Check out CMI’s new ContentTECH Summit.

Cover image by Joseph Kalinowski/Content Marketing Institute

The post 3 Ways You Sabotage Your Content Tech Search appeared first on Content Marketing Institute.

3 Ways You Sabotage Your Content Tech Search syndicated from https://hotspread.wordpress.com

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a-breton · 6 years

Text

3 Ways You Sabotage Your Content Tech Search

Content technology. Sometimes it feels like we can’t live with it. But we know we can’t work without it.

Only a sliver (14%) say they have the right technology and are using it to manage content across the organization.

86% of marketers say they don’t have the right tech or aren’t using it to its potential. @CMIContent #research Click To Tweet

Why do we as content marketers struggle to get the right technology in place?

It’s not for a lack of options. Anyone who has seen that ubiquitous martech landscape chart knows that.

But let’s take time now to identify at least three ways you may be making the tech process harder on yourself and your team (and corresponding ideas to make it easier).

1. You don’t have a content-tech strategy

You know CMI research points to a documented content marketing strategy as one of the things that separates successful content marketers from those who say they’re less successful.

Doesn’t it seem logical, then, that a documented content technology strategy would be a dividing line between successful and less successful tech implementations?

Both Robert Rose and Cathy McKnight, co-founder and head of the enterprise consulting practice at Digital Clarity Group, underscore the importance of a tech strategy.

Robert points to it as a way out of the technology debt that threatens to bankrupt content marketing:

Don’t run after new #tech, step back to understand what you have & what you truly need. @cathymcknight Click To Tweet

2. You rely on outdated methods to filter your options

Traditionally, Tony says, tech selection is made based on one of four problematic approaches:

Horse race – You choose technology based on static analyst-firm pronouncements about which tech vendors offer the most/best/newest capabilities without regard for what you’re trying to do.

Love at first sight – You’re enamored by the first tool you see and don’t consider other options that might fit better.

My Cousin Vinny – You choose a solution because you know another company in your market segment uses it; however, that company may not have the same content needs or use cases.

A human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.

Here’s how Tony guides his clients to apply the five design-thinking steps to the tech selection process:

Empathize

Define

Ideate

Use the responses to the RFPs to select the vendors you invite to provide demos to your team.

Prototype (demonstrate)

Vendors should tailor the demos to your user stories to show why they’re a good fit. Set a fast pace for the demo meeting and take a break to check in with your team.

Take the learning from the demo and edit your user stories. Narrow your vendor list to two and ask them to address the edited user stories during the proof of concept/test phase.

Test

A “bake-off” is the only real way to know if tech fits the people involved, says @tonybyrne. Click To Tweet

Skipping this step is akin to choosing a new car after watching a salesperson drive it around the parking lot.

3. You worry too much about future needs, so you risk overbuying

Companies face more risk from overbuying #technology than from underbuying, says @tonybyrne. Click To Tweet

Here’s an excerpt from Tony’s talk:

youtube

HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content

Want to go more in depth to solve your content tech challenges (or at least address them in smarter ways)? Check out CMI’s new ContentTECH Summit.

Cover image by Joseph Kalinowski/Content Marketing Institute

from http://bit.ly/2PeJgUv

#Online Marketing

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bestnewsmag-blog · 7 years

Text

New Post has been published on Bestnewsmag

New Post has been published on https://bestnewsmag.com/ios-11-rumored-to-feature-new-automator-app/

iOS 11 Rumored to Feature New ‘Automator’ App

Apple can be working on an emblem-new, Siri-more advantageous automation app, with a purpose to be deeply-included into the approaching releases of iOS 11 and MacOS 10.13, in step with a brand new rumor that surfaced but became suddenly deleted from Reddit this morning.

The rumor comes courtesy of consumer cyan that, who simply days ago leaked a flurry of iOS 11’s maximum incredibly-predicted capabilities, if you want to reportedly include assist for FaceTime group calling, iPhone to iPhone FaceTime Audio calling by way of default, and what clan that claimed might be a wise AI-based Low Energy Mode for iOS eleven devices — designed to learn from one’s utilization patterns over time which will determine how best to hold their battery life.

Even in spite of the perceived sketchiness of the rumor’s posting and subsequent elimination, it’s handiest make sense that Apple pursues its personal automation app for iPhone and Mac. Returned in March we suggested that the corporation had acquired the uber-famous iOS automation app, Workflow. And whilst the intentions for doing so had been now not found out on the time of the acquisition, it changed into broadly speculated that Apple would take the effective Workflow platform, beautify and refine it with its very own magical contact, and then in some way put in force it into upcoming important software program releases for iPhone and Mac.

And so, if this rumor turns out to be proper, it might appear that’s precisely what Apple is doing here. in line with cyan that, Apple is stated to be operating on a re-predicted Automator app, with the intention to operate seamlessly across iOS eleven and MacOS 10.thirteen devices, correctly changing the currently present Automator app for Mac, at the same time as bundling interesting new features into the Workflow platform.

“The app could be based on Workflow, which Apple these days received. Automator can have deeper OS/iCloud integration with advanced Siri aid,” cyan that wrote, while adding “Automator may be unveiled at WWDC and deliver with iOS eleven and MacOS 10.thirteen [this fall].”

Interestingly, cyan that went directly to allege that Apple’s reengineered Automator app will now not only replace the present Automator app hooked up through default on Mac, but Automator on iOS eleven will also replace the enterprise’s proprietary Home app too, which was released along iOS 10 final 12 months.

Given the nature of this rumor, it’s understandably hard to decide its validity — and so we can simply wait until Apple’s Worldwide Developers Convention (WWDC) kicks off subsequent month to find out for certain. At WWDC, Apple’s new Automator app will supposedly be unveiled alongside brand-new software program titles, throughout the board, and probably a slew of recent hardware, inclusive of next-generation iPads and a standalone, Siri-enabled Echo competitor that Apple has been “setting the finishing touches on.

Using an Autoresponder or Reply Email Automator – (Which is Best for Me?)

Autoresponders have made our existence a lot simpler as site owners and enterprise owners, they reply to emails for us sent to a specific electronic mail address to get or give a selected response, like sending customers to a download page, a thank you for subscribing to our e-newsletter page or a series of preloaded emails for an eCourse we’ve got developed.

If like me, you have got ever tried to shop time and setup an autoresponder to answer your clients daily questions, you, no doubt discovered it clumsy and tough to perform. Do not forget a couple of e-mail address for your touch web page, and then you definitely were the handiest guessing as to the questions that they’ll ask.

Then we setup FAQ pages to attempt to cool the frequent questions, but we still did not restore all the questions that were being asked. Not to mention a potential patron sending an actual query to the e-mail that they concept turned into proper but lamentably it turned into incorrect, and the solution they were given was just now not anticipated or failed to make feel. Imagine how they felt? Do you think they became a purchaser? I doubt it.

As commercial enterprise or internet site owners, we need a smooth to function system to permit us to reply the equal or comparable questions again and again to various customers and prospective clients. These queries may cover questions about value, freight, size, while they could expect a product shipping, or many different comparable, however, different questions all sent to the equal e-mail deal with or shape that we placed on our website to assist with customer service.

Now as we most effective have one e-mail address on our website online an autoresponder is out of the question, as they do not vary the solution to in shape. Believe a machine to permit you to organize your reply, so they may be smooth to find and able to be customized to in shape every client and will save you hours of time, each week.

Understanding Feature-Function-Benefit Presentation

Feature-function-benefit selling shows are effective due to the fact they work. For the purpose of brevity, I will refer to it as “FFB” in this text. A professional sales education application will encompass this crucial approach in some shape or some other. You can see it started by using a barely specific name, inclusive of Function-need-advantage or some other closely worded name but irrespective of the name, it’s miles the same technique.

Here is a simple manner to make FFB an essential a part of every income attempt and advantage from it. Permits begin via defining each of the phrases.

Characteristic

This is the “what’s it” part of FFB. every product or service has precise features that separate it from the opposition. If the Characteristic is common to other merchandise the way it is provided will help separate you out of your competitor.

feature

What does it do? In the course of your presentation, this a part of FFB offers your customer the possibility to see the way it works. It is going without saying that talented product information is a must.

gain

Why need to your patron have it? Here is wherein you remedy a problem, fill a want and reinforce why your services or products is the proper one.

Permit’s do an easy exercising that places FFB into motion.

Suppose you promote automobiles. In ultra-modern international, most of them have anti-lock brakes as either popular or optionally available gadget. Now, you are showing your customer the vehicle. You could both say:

“This automobile has anti-lock brakes” or You could use FFB for your benefit and say:

“This automobile is ready with anti-lock brakes.(The Feature) In the event of an emergency braking scenario, you absolutely depress the brake pedal to the floor. (The feature) The Anti-lock brake gadget is designed to bring you to a whole and instantly forestall without allowing the wheels to skid. This prevents loss of manage and avoids sliding off the dual carriageway or into oncoming site visitors. (The benefit)

Right here is wherein many salespeople forget about a critical step. Always give up your FFB presentation with a tie-down or proof announcement. Inside the above example it would sound like this:

“I assume you will agree that is a critical protection Feature.”

Think about the products or services you sell. As an exercise to emerge as at ease with FFB write down a few key capabilities and practice presenting them the usage of this method. It’s going to pay huge dividends.

Apple’s iPhone 7 – Latest News, Leaks, and Rumors Etc

Apple’s new iPhone 7 will be released this year in September and we all are expecting this device to be utterly different from their iPhone 6s inside and out. It is likely that the iPhone 7 will feature a brand new and improved Jony Ive design. Plus, everyone is looking forward it to be the thinnest and satin Apple device so far with good looks and some brand new features with it.

Recently last month, Apple unveiled their iPhone sales which had decreased and they lost £140 million in the market value of Apple’s shares. This clearly means that Apple will have to work hard in order to convince their existing iPhone users so that they upgrade to their upcoming iPhone 7 this September and also compete with Android devices like the Samsung Galaxy S7 which is also releasing this year.

Let’s just start and analyze the latest news and rumors about Apple’s soon to be released iPhone 7.

Latest news and rumors claim that Apple might use a dual camera setup for their new iPhone 7 Plus, but it could be that the dual camera display could be the same size as a Plus included with the new dual camera. It is expected to be called the iPhone 7 Pro and could be featured as a supercharged phablet and Apple might also release three different versions of the iPhone 7.rns out very

Having Automator three Feature iPhone models appears to be beyond belief, but so did the Apple’s larger Plus version device which tuwell Rumored.

0 notes

hotspreadpage · 6 years

Text

3 Ways You Sabotage Your Content Tech Search

Content technology. Sometimes it feels like we can’t live with it. But we know we can’t work without it.

Only a sliver (14%) say they have the right technology and are using it to manage content across the organization.

86% of marketers say they don’t have the right tech or aren’t using it to its potential. @CMIContent #research Click To Tweet

Why do we as content marketers struggle to get the right technology in place?

It’s not for a lack of options. Anyone who has seen that ubiquitous martech landscape chart knows that.

But let’s take time now to identify at least three ways you may be making the tech process harder on yourself and your team (and corresponding ideas to make it easier).

1. You don’t have a content-tech strategy

You know CMI research points to a documented content marketing strategy as one of the things that separates successful content marketers from those who say they’re less successful.

Doesn’t it seem logical, then, that a documented content technology strategy would be a dividing line between successful and less successful tech implementations?

Both Robert Rose and Cathy McKnight, co-founder and head of the enterprise consulting practice at Digital Clarity Group, underscore the importance of a tech strategy.

Robert points to it as a way out of the technology debt that threatens to bankrupt content marketing:

Don’t run after new #tech, step back to understand what you have & what you truly need. @cathymcknight Click To Tweet

2. You rely on outdated methods to filter your options

Traditionally, Tony says, tech selection is made based on one of four problematic approaches:

Horse race – You choose technology based on static analyst-firm pronouncements about which tech vendors offer the most/best/newest capabilities without regard for what you’re trying to do.

Love at first sight – You’re enamored by the first tool you see and don’t consider other options that might fit better.

My Cousin Vinny – You choose a solution because you know another company in your market segment uses it; however, that company may not have the same content needs or use cases.

A human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.

Here’s how Tony guides his clients to apply the five design-thinking steps to the tech selection process:

Empathize

Define

Ideate

Use the responses to the RFPs to select the vendors you invite to provide demos to your team.

Prototype (demonstrate)

Vendors should tailor the demos to your user stories to show why they’re a good fit. Set a fast pace for the demo meeting and take a break to check in with your team.

Take the learning from the demo and edit your user stories. Narrow your vendor list to two and ask them to address the edited user stories during the proof of concept/test phase.

Test

A “bake-off” is the only real way to know if tech fits the people involved, says @tonybyrne. Click To Tweet

Skipping this step is akin to choosing a new car after watching a salesperson drive it around the parking lot.

3. You worry too much about future needs, so you risk overbuying

Companies face more risk from overbuying #technology than from underbuying, says @tonybyrne. Click To Tweet

Here’s an excerpt from Tony’s talk:

youtube

HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content

Want to go more in depth to solve your content tech challenges (or at least address them in smarter ways)? Check out CMI’s new ContentTECH Summit.

Cover image by Joseph Kalinowski/Content Marketing Institute

The post 3 Ways You Sabotage Your Content Tech Search appeared first on Content Marketing Institute.

3 Ways You Sabotage Your Content Tech Search syndicated from https://hotspread.wordpress.com

0 notes