Alright, so I've been a fan of Shane, Ryan and even Steven since their buzzfeed days and I've been watching this whole thing with Watcher moving their content over to their own streaming service debacle.
Like most ppl, I think it's a poor business move to alienate your fans like this, but I've been thinking on it more from maybe a financial perspective. I'm wondering how many people actually signed up for it. I saw a tiktok advertising expert say that the conversion rate for ads--meaning the number of ppl to actually buy something when they see an ad is about 1-5%. Like, right now they have about 2.8 million subscribers. And even though they've lost about 50K since and counting, they probably anticipated some loss. I'm sure they've mathed that if they just get at least like 100K conservatively out of their nearly 3 million fanbase to sign up, they'd be able to make $600K a month from their streaming service at six bucks a pop each month.
Maybe that's worth it? I'm not exactly sure how much they were making before. Ppl say they had 11K subscribers on patreon before but that's just their member total. Actual paid members was about 5K. But despite the controversy, their patreon member count has actually gone up. Today it sits at 12K members total with nearly 6K members paying. So they're making at least $30K-70K+ a month currently on patreon based on their offered tiers. not sure how much they were making on ad revenue alone or sponsors cuz I'm not sure how that stuff works on youtube. But maybe by their own accounting they think the loss of followers was worth it if they can hang on to that small, loyal but paying minority.
Another youtuber has pointed out that if you have a sponsor for a video and it's a one off, it can pay more. Up to $35K. So if that is the peak and they release 1 video a week, so 4 a month would be like 140K a month on sponsor money. And youtube pays about $10 per 1000 views a video, and they average 1 mil each video. So about $40K a month on views. So we can guess that they made about $180K a month currently on youtube (patreon and merch sales not included).
Honestly, if they can reach the goal of 1-5% of their subscribers converting to their streaming platform, yeah they probably would make more money in the long run. IF they can somehow manage to retain as well as grow those number of subscribers on their new platform. And don't forget, they don't plan to delete their current videos on their youtube channel so they'll still be earning revenue from those videos. We'll have to see I guess given how much goodwill they've lost with their audience.
Tbh, I am all for them trying to get paid more for their work but I also think they could have transitioned much differently, like only putting some exclusive content on their own platform while also posting free shows to youtube. Or maybe delaying releases for a week or a month for youtubers. or cutting back your production costs if it's really killing you cuz everyone has pointed out they liked the ghoul boys when it was just a black screen with text scrolling by saying "wheeze." Only time will tell if this move paid off for them.
But I'm not super knowledgeable on how the entire youtube thing works so if someone has some insight, feel free to weigh in.
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There's a certain CCCC summary video that we really, really like. We think it is a great video for people if they want to grasp the story more clearly, if they're confused, or if they're listening to the album for the first time.
That video being Chonny Jash and the Weight of the Mind on Youtube by W3tBl@nk3t. We think they cover it really well.
However, I'm sharing this for a different reason; they say few certain things that really struck with us until now, that I'd like to share with the fandom. Sometimes, we see people really just.. Miss the point of CCCC entirely, and I'd like to shine a light on what was said here. If you'd like to hear this for yourself on video, the timestamp is 35:57-36:45.
“..I bet we all could relate to that, they are the prime example of the side of you that suffers and the side of you that hates yourself for suffering:
The side of you that just wants to slow down and feel everything even to the unhealthy extent of not being able to do anything else(1), but also the side of you that so desperately wants you to get over it(2).
Sure, laying in bed all day every day to rot isn't healthy, but neither is boiling things down and invalidating your own emotions. Both are paths to inevitable disaster, and that's what Chonny is doing here. Keep in mind that the idea behind this album is being whole, and that means neither of these sides are entirely in the right or the wrong; this album is about inner compromise and acceptance(3).”
1.) The side of you that suffers; Heart.
He is representative of Whole's emotions, he holds them. Your emotions can go haywire, especially when one's mentally ill and has no way of their feelings being validated. An emotional person like Heart suffers under the weight of crushing, devastating feelings. He wants to feel things out, have time to just process everything, even if it takes them days or weeks to get over it. It's not healthy, but feeling is what he does, and he wants to help because he knows he has importance. Solely focusing on just your emotions isn't the best thing to do, however.
2.) The side of you that so desperately wants you to get over it; Mind.
Many people have been there, have wanted themselves to stop wallowing in their own emotions and just do something else, even to the point where you think feeling things out is unnecessary. This is also unhealthy, but not intentionally. Like Heart, Mind just wants to help, everything he does is in best interest. This is what he thinks will get them to move on the quickest; to leave behind emotions and focus on anything BUT that. Also not the best thing to do.
3.) This album is about inner compromise and acceptance; About being whole.
Neither of Heart and Mind are right nor wrong. They have their own ways of doing things, of what they think will help their whole self out the most, but both are unhealthy despite the good intentions. They fight over who's wrong or right, when they shouldn't even be doing so in the first place. It's your thoughts against your emotions, basically; your feelings contradict your thoughts, and it leads to an inner war of sorts. This won't make things better, which is why you can't have Mind over Heart or vice versa; you'll need both of them. In the album, they are only able to be whole when they get along. They harmonize, they 'combine', they see eye to eye with each other and work together instead of fighting over and over. Inner compromise is achieved with this, and acceptance can lead them away from any disaster that there's to come.
What we're trying to say is that mental health is a large thing tackled within CCCC, and yet we see a lot of people who overlook it; thus, end up missing the point of the whole album. We see a lot of people believe Mind's perspective a little too much and treat Heart quite harshly, or the other way where people demonize Mind and say that Heart is perfect, when it's not really that in the slightest.
This is not a hate post towards people's interpretations of CCCC or how they view characters, I'm just saying that people can tend to overlook what's in the very narrative, and we see a concerning amount of people do such.
Anyways. Stream CCCC and put your Hearts and Minds in the get along shirt. Have a nice day.
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