TOP 10 BL Trends of 2023
This is just me with my analysis hat on.
1. 2023 = the year EVERYONE went outside their lanes
Everything went topsy-turvy this year in BL.
For example, Korea gave us agonized yearning and outright queerness (The 8th Sense, The New Employee) while Japan served up soft office workers and tender family (Our Dining Table).
The BL world went askew for a while, especially in the spring of 2023.
Not that we still didn’t still get Korea’s soft angsty bubbles or Japan’s “what are you doing and why does it hurt?” kink-fests. But there were quite a few BLs that made us chronic watchers sit up in confusion and wonder if Korea was dabbling in Taiwan’s territory or Japan in Thailand’s. Then they fudged the kisses and we were like... okay, back in familiar territory.
In contrast, Thailand stayed course-correcting for the damage they’ve done in the past with tropes (2022) and self referential meta criticism (2021), but also almost aggressively returned to their BL roots after last year’s series of shockers. Certainly, they are reexamining those roots, transplanting some, aerating others. But they really went back to classic Thai university and high school BL and pulps in a big way in 2023.
Taiwan is always difficult to gage because they produce so few but they seem to have stuck with what they do best with no deviation while producing more this year than they have in ages. I’m happy for that, why change a good thing? But there is a tiny part of me that really wants them to hit it out of the part with a quality piece soon. For me, We Best Love still reigns supreme, but I would really like the HIStory franchise to give us that level but longer - like a happy version of Your Name Engraved Herein. I think Taiwan has the chops to give us something as good as The 8th Sense or Old Fashion Cupcake but in their style, and I would like to see them exercise their talent for good rather than just profit.
I know, what a very odd thing for me to say. But if any BL is going to break into the mainstream American market, I genuinely think it’s most likely come from Taiwan.
Vietnam and the Philippines are falling behind, in general. They just didn’t bring out very many shows in 2023, and what the brought out tended to fub the endings. This is forgivable in Japan (because of their style and quality) but not what watchers want in the lower production value propositions. In other words, if you do a pulp, you can’t mess up the ending (by romance standards). that doesn’t look to be changing anytime soon.
2. The Office Romance Dominated
After years of Thailand serving us an endless (and slightly bland) buffet of university (and a few high school) BLs, this year Korea was basically like...
Ofiice. We like the Office. It’s cheap to film we can use grown up actors, acting (mostly) their actual age.
And yeah... it totally worked.
To be fair, Japan has always given us office live action yaoi from the beginning (they had the source material) but this year everyone else, including Thailand, seriously started playing in this setting.
3. Boys Danced with Boys
The darling @heretherebedork was a big fan of this one, and I rather like it myself. Prior to this boys dancing together was very very rare in BL, but this year we got way more than our fair share. It was lovely.
Never Let me Go
My School President
Bed Friend
The Day I Loved You
Step by Step
Be Mine Superstar
Tie the Not
Dangerous Romance
I think there were a few more. These are the ones I remembered to write down.
4. Getting (even more) Meta With Tropes
BL has been getting more and more meta over the past few years but this year they really focused in on tropes specifically. Calling out their own biggest and most favorite tropes in a massive way, especially Thailand and especially GMMTV.
Like they tunneled in on damaging tropes with Bad Buddy and the like over the past 2 years, and now they are just having fun with us.
I mean they just started the dancing trope and already they are calling it out? That’s like rapid-fire regurgitated meta there, GMMTV.
5. Cameos are the norm now
Taiwan has always loved cameos but in the past the other countries have been show and steady with only one or two a year. (Unless Japan does a parody.)
This year Korea got in on the game.
Korea rarely starts trends but they do adopt smaller and lesser known existing ones and make them super popular.
This year they did that with cameo couple appearances, even borrowing a few of Thailand’s pairs (TutorYim and MaxNat traveled north). They did it so much I stopped tracking. Love Class 2, Why R U?, and Jun & Jun were the heaviest hitters.
Taiwan, of course, came back swinging. Kiseki was the gum-ball machine of pair cameos. (In Taiwan mafia = gay.)
6. We are entering the cross pollination age
The number of remakes picked up or started this year was startling, not just countries revisiting their own content (Thailand, Japan) but countries revisiting OTHER countries stuff.
Lemme explain...
Korea has started remaking Thai content (Why R U?) alongside cameo'ing Thai pairs.
Thailand is doing Korean IP (My Dear Gagster Oppa) and has 2 Chinese ones slated for next year.
GMMTV acquired a lot of Japanese IP (Cherry Magic, Ossen, and My Love Mix Up) - and then had problems distributing it.
This is probably the most surprising trend for me. Especially the Japanese stuff. I would have thought these properties well outside of Thailand's price range (even GMMTV's) not to mention Japan’s legendary IP issues (I swear I typed this pout before the pulled TayNew’s excellent Cherry Magic).
Also why not option some of the older popular manga instead? Bet that's much cheeper. (I did see a NEW Thai translation of Finder into Thai, which is 90s yaoi, so I have my fingers crossed on that front.)
I shouldn't be too surprised.
Thailand is running out of y-novel content. Their publication industry is just not robust enough (I was just talking to a friend about this at length recently). But I didn't think they had the funds to option, especially from Japan.
Perhaps the option deals are for peanuts?
7. Korea got cheeky
I’m not sure quite how else to put this.
After finally figuring out boys can kiss, Korea started to do not just higher heat but playful higher heat, with more aggressive word play and linguistic innuendo, like they are entering their racy rom-com teenage years (Why R U? Love Class 2 and Jun & Jun in particular.)
I guess: Welcome to your BL teens, Korea?
It’s cute of them. I am very much enjoying it.
And now that comedy is warming them up, we get to see them play with actual queer burgeoning physicality in shows like The 8th Sense.
It’s nice. I like seeing Korea stretch its wings. They still stick to their bubble, but that bubble seems to be expanding.
8. The Amnesia Trope is back
And I, for one, would prefer to forget about it.
9. BL got trendy
I’m not quite sure how to articulate this category but basically we started seeing a lot of “modern” romance trends out of the west (like a/b/o) show up in our BL. Not a ton and sometimes quite small, but there has a been a steady rise of things like: no seme/uke, femme gay, out gay, condom use, messy gay.
We also got an increasing range of sub genre frameworks (like mafia, office setting) that’s moved BL pretty firmly (even in Thailand) out of school and into the workplace, whether actual working is involved or not.
It’s not to the point where it feels like we get more non-school BL than school BL (if I include all countries in this assessment).
Japan, in classic Japanese fashion, quietly started moving in the opposite direction. It’s what they do.
10. The Vampires are coming
This is an announcement trend, which I don’t usually report on but it’s so CLEAR.
So last year we had a spate of announcements of possible Omegaverse (2 from China, 1 from Japan, 1 from Thailand - the only one that’s happened).
This year we got 5 Vampire (or vampire-esk) Thai BLs announced including one from GMMTV.
Whether all 5 will actually get made is unlikely, but having had (basically) none prior to this (Kissable Lips), I’m pretty confident that we will get at least 2 of them. And I wouldn’t be surprised if at least one other country made one as well. (Side eyes Taiwan with interest.)
Final thoughts
It feels like we are also seeing a decline in BL (both by quantity and quality) from Vietnam and the Philippines. As you all know, I don’t track or really watch either of these two very closely. But it feels like, now, no one else is either.
I think we have likely seen the BL heyday already in both places and their industries are now on the decline.
We might be witnessing a thinning in the players in the BL field.
FYI we had approximately
136 BLs in 2023
Previous Years
2022: 117
2021: 95
2020: 62
2019: 40
2018: 30
2017: 44 (China’s last gasp)
2016: 27
2015: 17 (50% micro)
2014: 17 (50% micro)
And that’s it! Let me know in the comments if you’ve spotted any additional trends you want to call out.
Last year, 2022′s trend report
2021′s Trend report
Last Year’s Stats & Predictions
(source)
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I finally finished reading the fourth volume of svsss in full, and thing is--the first time through I only read the bingqiu content because I was ravenous for more of their happy ending.
Turns out that was a perilous mistake.
Because I started reading the airplane extras. And I swear to god. MXTX is trying to kill me
What do you MEAN demon lord Binghe was sitting on his big fucking throne. All stoic and forbidding. Surrounded by his demon generals who don't know shit about human courtship. Asking them what he should do, fully demoralized by constant rejections from sqq, only to have airplane tell him to act more pathetic and needy. Which is already hysterically funny and insane, UNTIL LBH'S RESPONSE IS THIS, KILLING ME INSTANTLY:
LUO BINGHE. WHY DOES HE SAY IT LIKE: "I already tried that, didn't work--nothing works :/ not mean, not maidenly, not housewife, not spicy, not capable disciple. Is doubling down on clingy really all it will take? What's a born hater with only one love in his life to do????"
The dichotomy of him sitting there like 'how can I reach the unfathomable depths of shizun's heart?' A HEART HE'S ALREADY WON OVER, MIND and then in the Holy Mausoleum solving the puzzle without blinking and being like 'oh yeah you just have to hit the acupoints, no sweat.' Literally the comedy writes itself I'm so--
How am I supposed to be normal about this. MXTX understands the juicy quintessential queer joy of a person with the world's power at their fingertips wishing only for love. Willing to do anything to earn that love, when unbeknownst to them it's already been freely given. Totally not screaming and yelling and clawing at the walls
And that's not even touching airplane's uproarious account of events. The way he's like 'lol what's next, lbh and sqq are best friends now? smfh' only to see lbh TACKLE SQQ LOVINGLY. FOR SQQ TO BE BASHFUL ABOUT IT BUT SO SO FOND OF THE LITTLE SCAMP. This when we've been experiencing sqq's constant inner monologue of 'I'm so cool and so dignified about my role, truly the epitome of propriety and poser-level fortitude.' Meanwhile, in their universe:
Airplane constantly flaming???? Sqq and lbh in his observations????? His absolute bewilderment and confusion????? Legendary. No notes every single second of this shit was hilarious.
Airplane's comment that sqq + older adolescent lbh traveling together was just watching a couple in their honeymoon phase. OR the fact that lbh is exceedingly petty and refuses to share their food in the wake of airplane's interruption of their time together, until sqq relents sheepishly and insists airplane eat what's left (ONLY AFTER PLACATING LBH WITH MORE FOOD FROM HIS PLATE, SOBBING)
Watching airplane salivate over Mobei-Jun and acting like that's totally normal behavior. Finding out mbj and airplane got together first. Finding out sqq encouraged airplane. LIKE THIS. WHILE HE IS STILL IN DENIAL ABOUT HIS OWN FEELINGS:
Mobei-jun clearly thinking their arrangement is a forever thing, heartbroken his human abandoned him with all the hapless fury of a scorned wife swept away by false promises of fidelity. Airplane writing demons to be the type to beat up their crush lovingly and still unable to connect the dots about mbj's feelings. Mbj letting him go and respecting his wishes, only relenting when there's indication airplane was poorly processing his own feelings and didn't actually want to leave. Mbj caring for him and listening to him as soon as airplane voices what he needs directly and with clarity. None of these gays are functional and it's everything to me
Unrelated, but I physically can't hold this information in anymore:
I'm still reeling from younger lbh having his sexual awakening from the image of sqq wrapped in the immortal binding cables. Condemn me as you like he was so, so real for that.
And no I will not be taking any comments about how luo bingge couldn't bear to see luo binghe cherished in ways he never got to have and all the haunting implications of that. I will also not be taking any comments about luo binghe's instinct to look for sqq in that alternate universe, only to be shaken to the very core to be unable to find his shizun anywhere. The unspeakable and latent horror of his relentless mind likely piecing together what happened, but unable to say it; to suspect what is true, and live with the harrowing confusion of his double's actions. To blame himself, to assume that he had let his anger get the better of him in that world and result in unspeakable folly...
I also refuse to talk about how heartrending it is to hear Tianlang-jun weakly say "In the end, I really can't bring myself to hate humans." The implication that the foolishness of that hope and bright-eyed fondness--the very thing that put him through such unspeakable agony--couldn't be beaten out of him entirely. To discover that his faith in Su Xiyan hadn't been misplaced, to the contrary: his beloved hadn't scorned him at all, but rather fought to the miserable end to protect the fruition of their genuine feelings of love when she couldn't protect tlj or herself.
How MXTX has sqq deliberately draw parallels between their situation and that of ygy+sj and tlj+sx; desperately wishing it might not be too late for them. The concept of breaking cycles of abuse and harm pervasive throughout the newly devised story, how it evolves for the better only when love takes the place of power, pride, and domination. How the moment sqq chooses vulnerability instead of saving face, the genre shifts to the so-called "cringe" girly genre where most if not every character is more fulfilled, more true to themselves. How the "male-oriented" former genre was aimlessly sensationalized and sexualized, how it was a sustained performance of aspirational toxic masculinity. How men objectify other men without end. All of the unspoken gendered implications that come with that.
Anyways. Going to go put my head in a sandbox and try to process everything I just witnessed because even a second reading is not enough to find a modicum of closure.
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