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vignellicenter · 1 month
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Please join us for our next Open Houses! March 20-21, 2024 10am-4pm.
The NYC subway map that never was. Or at least it was never implemented.
The NYC Subway graphics are some of the most requested artifacts from the Vignelli archives. We acquired this unique “verbal map” aka “The Directory” aka the “How to get there” map in 2022. Our archivist put it on display for the first time in 50 years at our Open Houses in September 2022!
 “The Verbal Map described how to reach a destination, which train to get, where to change, and when to get out.” – Massimo Vignelli [comment on Michael Bierut’s essay “Mr. Vignelli Map” for Design Observer]
Printed on very glossy paper in full color, this map is large like the station size maps. Printed in two parts [top and bottom] each half measuring 29.5” x 47.5”.
In the Graphic Standards Manual on Page 3 “Diagram of Basic Sign Distribution” it describes the various maps to be installed:
Maps: System maps (implemented, the famous one),
neighborhood map (not implemented),
‘How to get there’ map (not implemented but we have the prototype!)
From the Graphics Standards Manual on page 75, “The Directory”:
“The directory is designed to help a passenger find his “Destination” and “How to get there” quickly and easily. Each station will have its own directory listing all other station alphabetically and numerically. Each station will be followed by the color disc designating he trains that stop there. If there is no direct train, transfer information will follow the station name. This directory will be placed at all important points in the subways station both inside and outside the turnstiles.”
We also have the Dekalb Av Signage Study “analyzed and completed by Joan Charysyn and Virginia Macintosh” for Unimark International in 1971 which shows a mockup of the various maps and states “A directory and three maps will eventually be in use in all subway stations.”
Be sure to join us for our next Open Houses and see what other surprises you can discover! Learn more opn our events page: https://www.rit.edu/events/vignelli-center-spring-open-house
Image descriptions:
Detail of “verbal map” aka “The Directory” aka the “How to get there” map
image of entire map
Video clip of map
Photo of Open Houses with logo
vintage 35mm slide of detail of “verbal map”
NYCTA Graphics Standards Manual pg. 75 “The Directory”
NYCTA Graphics Standards Manual pg. 75 “The Directory”
Slideshow of Dekalb St study: coversheet, Directory from Grand Central, System Map, Neighborhood map, and 5 Boroughs map
Vintage 35mm slide of 57th Street station signage
Vintage 35mm slides of 57th Street station signage
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mangozic · 2 days
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my dead goth son and his friendly neighborhood personified concept of insanity
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sistersaule · 2 months
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walmartnoodle · 1 month
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Hunted, Haunted
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Did you know that there is a Toaster Museum????
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wolfythewitch · 29 days
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A handful of avatars
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polarisbear · 2 months
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you got mail!
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novahedron · 4 months
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Me circa 2018: what the fuck is a mangos archives
Me, 2023, covered in blood: I get it now.
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mishzar · 10 months
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and when the web is spun, will you find yourself the spider or the fly?
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keepthebeanscool · 2 months
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late night in the archives
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morphomolva · 2 months
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Had to make a gif for uni, of course I take this opportunity to draw the beloved.
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vignellicenter · 3 months
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Happy 2024!
We're celebrating the new year with some deep cuts from the Vignelli archives: 1970s calendars
1977 Ciba Geigy
This is a rare one! A calendar for Swiss pharmaceutical company Ciba-Geigy.
The cover reads [in six languages]:
With our best wishes for the New Year
Avec nos meilleurs voeux pour l’An nouveau
Herzlichen Glückwusch zum neuen Jahr
Con nuestros mejores votos para el Año Nuevo
Con I migliori auguri per un felice Anno Nuovo
Com os nossos melhores votos para o Ano novo
Features beautiful scenic photos of Switzerland which are accompanied by an essay about environmental conservation by Dr. Bruno Moeckli, also in six languages.  
Excerpt from “Swiss Landscapes” essay in calendar [sorry, only posting in English due to space]:
“Wild scenery in Switzerland is now confined to nature conservation areas and some alpine peaks, In the process, too little thought was given to the preservation of the physical essentials of life, namely water, air and soil. Now, what formerly gave concern only to artists and idealists becomes of vital importance to us all.
With the growing realization of the extent to which the despoilation of air, water, and other natural resources has progressed, it has also been realized that the various aspects of nature conservation and environmental protection share the same ultimate objective: to permit the harmonious co-existence of all forms of life, whether human, animal or plant, all of which require an environment in which they can continue to flourish in the future. Despite his mastery of science and technology, man is no exception to this rule. Furthermore, man as a creature of aesthetic sensibilities is capable of appreciating and benefiting from natural beauty, both physically and spiritually.”
Click through all the images to also see Vignelli-designed pharmaceutical packaging for Ciba-Geigy from 1976.
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mangozic · 14 days
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michael distortion what a goofy guy
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sepezzz · 5 months
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the main guy! Magnus Characters pt.3
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probablymoons · 3 months
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"If It's Sex You're Looking For..." Designed by Judith Johnson for Hallmark, 1971. Archived from The Peculiar Manicule.
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smokeymargiela · 6 months
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Versace FW93
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