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babacontainsmultitudes · 2 months

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So you wanna sell your art on Redbubble but you don't know how?

(Or, I meant to write this months ago but better late than never lol)

OKAY okay. I have a bunch of friends as well as mutuals who have lovely lovely art and have considered selling it online (specifically on Redbubble lol that's what's being covered today anyways) but don't really have any clue how RB works, if it's right for them, or what to expect. SO I'M HERE TO GUIDE Y'ALL THROUGH ALL THE BASICS and hopefully, if I've done my job right, this tutorial will help you set up your RB shop and start selling your art online (or help you decide that RB isn't for you lol).

Table of Contents:

What the heck is RedBubble and should I use it?

How to make your account and set up payment

How to add a new work

Pricing? Markup?

Extra: Checking sales and payment history

Extra: Taxes and copyright, in case that scares you.

Extra: The Partner Program (or how to make "officially licensed" fanart)

What the heck is RedBubble and should I use it?

>> RedBubble is a site that allows you to upload your artwork and sell it on quite a variety of different products.

>> The main benefit of using RedBubble, aside from reach and visibility, is that RB handles *everything* when it comes to the manufacturing and shipment of your product. You are literally not responsible for anything other than making the art, uploading it, and deciding how you want it to look on different products. If there is any kind of problem with material quality or delivery (though in my experience they're pretty good with both of those things), it's not your responsibility to correct!

>> RedBubble does not charge you to sell on their site, but they do set a base price for all products to cover manufacturing and to ensure that they make some level of profit for each sale. We'll look into the specifics of this in a later section when discussing pricing and markup, but it would be considered pretty standard, for example, for an item to cost $20 and you to make $4-$5 upon making a sale.

>> At the end of the day, whether or not RB is right for you largely depends on whether or not you feel their pricing and payment is fair, and whether their available products correspond to what you wish to sell.

Okay, so how do I get started?

Well first you're gonna need an account!

>> Head over to the RedBubble main page and click "Sign Up"

>> Select "Artist Signup"

>> Fill in your email, shop name (this is your username also), and password

>> Click "Sign Up"

>> You will be brought to this dashboard page:

>> We will discuss creating products in the next section. Everything under "Set Up Shop" is optional and I'll let you explore that on your own so we can focus on the essentials. That just leaves... Getting paid!

>> First, check the email you used to confirm your email address. If you didn't receive an email to confirm your email address, don't worry, we can resend the form- keep going with the steps for now.

>> Then, under "Get Paid", click "Add your name & address". Note that all of the options in the "Get Paid" section actually lead to the same form, but selecting this option starts us near the top.

>> Fill out all the fields on this page. If you didn't receive the email to confirm your email address, click on this button:

Then check your email again.

>> Note when choosing your payment method: if you are from Canada, like me, then paypal is your only option. Same for parts of Europe that aren't in the UK. Otherwise, you also have bank transfer options:

>> Once you've finished filling in everything on this page, click "Save Changes" at the bottom and... That's it! Now you can get paid :)

**Note: I believe RB still requires you to make a minimum amount of money before they do a transfer (for me in Canada I believe it's $20 CAD?), so do keep that in mind!

>> Payments are made to your account monthly, generally on the same day every month (assuming you've made profits!).

How to add a new work

So you've made your account, fantastic. Now you're ready to actually add your works to RB and make them available for purchase to the wider public! To demonstrate the process, we're gonna use our pal Nicky here (who was a gift from my lovely friend @llumimoon) and pretend that we want to upload him:

Ain't he a doll? Anyways, let's begin.

>> Hover your mouse over your pfp in the top right corner to make this drop down menu appear:

>> Click on "Add New Work"

**On a new account with nothing uploaded, this will look a bit different. instead choose "Sell Your Art" from this dropdown menu, then "Add New Work" from the top right corner of the same dashboard page from earlier.

>> Click on "Upload New Work" (and note the file type and resolution requirements at the bottom. I always stick with PNGs, but in theory JPEG or GIF works as well.)

>> Select the file of the image you want to upload. In our case, that's Nicky.

>> Now write a title for your work, tags, and a description if you want. The tagging system is how people will actually find your work, it works a lot like Tumblr's! Try to choose things that are relevant to whatever your piece is. If you're uploading fandom-related art and aren't sure what tags are used for your fandom on RB, try looking some up and seeing what generates the most relevant results!

>> You may have noticed the "background color" section right below Nicky. This sets the default background color for your piece on different products. We're gonna keep this as the default white here, and I'll show you how to adjust this for individual products very soon.

>> Scroll down. This is where we decide what products we want this design to be available on and how we want Nicky to look on each thing we've enabled.

For example, if I were actually selling Nicky here (if that wasn't clear obviously I'm not actually selling my friend's art lol don't do that ofc) I would definitely want people to be able to buy him as a little sticker :]

>> In this case, "Stickers & Magnets" have been enabled by default. If you wanted to disable them, you would simply click that little "Enabled" button. Similarly, if we want to enable a product type that is disabled, just click that same button (which will be grey rather than green and say "disabled").

>> If a product is disabled and you are being prevented from enabling it, that's because the dimensions of your image are too small for the product in question! You'll wanna resize your image (preferably in a manner that retains its resolution of course) and come back.

>> Hm. Let's use the hats here as an example of how we might make edits to the layout of a specific product.

He's kind of cut off, as you can see actually that's pretty in-character, and I think I want this hat to be pink rather than this default beige-looking color.

>> Click on "Edit"

So, the first thing I'm gonna do here is use that "Scale Image" slider to scale him down a bit. I'm also gonna click the image and drag him up a bit to re-center him.

Next, I'm gonna pick from one of the default colors and choose the pink one.

>> Notice the two arrows beside the words "Bucket Hat"? This lets me go through the different types of hats available and change the background/base color for each of those, like the dad hat:

>> Before we apply our changes, click that little gear icon right under the pencil icon

>> This lets us adjust the markup price for each individual hat. It is 20% by default. Changing the markup percentage affects how much you will make off of a sale, as well as how much your product will cost. More on that in the next section!

>> Click "Apply Changes"

The "dad hat" was the last hat I had selected (when setting its color), so the display has changed to show that one in the preview. Here's our bucket hat from before:

Nice!

>> The specifics of how you can adjust your design will vary depending on the product. With pillows & totes, for example, the editing menu looks like this:

Using the "Choose pattern" option, I can make the Nicky image repeat as a pattern like so:

(note that I also scaled the image down a bit here too).

>> One last thing. See that "Replace Image" button near the top?

You can use this when you want to use a different version of your image altogether for a specific product.

>> That's the gist! Play around with the settings for each item as you see fit. You can always edit them again later.

>> Scroll down. Select up to 2 relevant media types.

I'm pretty sure this affects search results when users choose specific filters, but tbh otherwise I don't think it's all too important.

>> Let's look at what remains.

>> I have the "Who can view this work?" section set to "Only You"- THIS IS SO I CAN FINISH THE STEPS HERE AND SAVE THE WORK WITHOUT ACTUALLY MAKING IT AVAILABLE TO THE PUBLIC. In practice, you'd only use this option if you wanted to buy your own work on something but didn't want other people to be able to see or buy it. Otherwise, you're always gonna choose "Anybody (public)".

>> Collections can be created to organize the pieces in your shop (for example, by fandom), but we won't cover the specifics of how to do that here.

>> Set whether or not your work contains "mature content".

>> If you want, you can set which product shows up in the preview for your work when people view your shop. If you think your piece looks especially nice on a mug, for example, you can make sure that's what people see first.

>> Finally, agree to RedBubble's User Agreement (read that little blurble, since that's basically all you generally need to care about when it comes to what you can and can't sell on RB, but more on that later).

>> Click "Save Work" and voila! Your piece is now available in your shop, and can be found in the search results of whatever tags you left on it (this may take a few minutes to take effect).

>> If you want to check out your design in your shop, navigate to your pfp and click "View shop"

>> Don't fret if the design doesn't appear in your shop right away! Again, this can take several minutes.

>> To edit your design again (and to view/purchase privately uploaded designs like Nicky here), click the "Manage Portfolio" option instead:

>> Here is Nicky as he appears in my portfolio (again, your portfolio and your shop are different things- Nicky will not appear in my shop at all because he is set to "private")

>> You can click that little gear icon to do a variety of things, like return to the editing menu from earlier. The three icons below Nicky refer to the amount of comments, sales, and likes your design has received in total.

>> Click on your design either from your shop page or your portfolio page. Wow! Your cool art is now available on all the products you enabled. Be sure to look through them and make sure that everything is to your liking!

Pricing? Markup? What's that about?

Well good tumblr user, RB handles everything regarding the production (and shipping) of your product, which means that they set a base (minimum) price for every kind of product to account for materials and production, and of course make some amount of profit themselves. The *markup* is a percentage that you the artist set (see the previous section on how to do so), and will determine how much you actually make off of a sale. Note that increasing the markup price means that your product will increase in price as well!

>> An Example (using hypothetical but more or less realistic numbers):

Let's say that the base price (0% markup, i.e. no profit for you) of a phone case on RB is $15. You set the markup to 30%. 30% of 15 is 4.5, so the public price is increased to $19.5, and if anyone purchases this phone case with your design on it, you will make $4.5.

And that's really the gist! Ultimately the markup price is up to you and what you feel is reasonable, though RB sets it to 20% by default.

Extra: Checking sales and payment history

Eheh, unfortunately I've reached the image limit for this post but:

To check your sales:

>> Click on your pfp

>> Click "Account Settings"

>> Under "Artist Tools" (on the left side), click "Sales History"

To check your payment history:

>> From the same "Artist Tools" menu (see above), click "Payment History"

Extra: Taxes and copyright, in case that scares you.

>> Do I need to report the income I make on RB when I do my taxes?

Yup! But dw, it isn't anything special. I mean, I'm not here to do your taxes for you, but money you make on Redbubble counts as "Self-Employment Income", same as if you sold your art just about anywhere else really!

>> So what am I actually allowed to sell on Redbubble? Is fanart okay?

Generally speaking... Yes! Obviously work should be your own, and it should not contain any company logos or names that you don't have the right to, nor photos of actual people unless you have their explicit permission.

>> Hm, okay, but what if I *do* accidentally sell something that isn't allowed?

In most cases, it'll just get taken down 👍. And no, you won't be asked to pay back any profits you made off the work in the meantime.

**A more extreme case: Story time. So, years ago a friend of mine uploaded some official Rick and Morty art that he forgot to set to "private". Overnight he made... Let's just say he made quite a bit of money. RB responded by taking down the work and banning his IP address, effectively preventing him from ever selling on the site again. But they still let him keep the money he made, and he didn't get into any actual trouble outside of that. What I'm saying is, even if you really fuck up, it'll be alright. And again, this was a pretty extreme scenario.

***Note: if your work falls under one of the brands in Redbubble's "Partner Program" (see the next section), it will be temporarily removed from the search results and your shop while it undergoes review. So don't panic if you see your fanart suddenly disappear from your shop!

Extra: The Partner Program (or how to make "officially licensed" fanart)

Very briefly, Redbubble has their partner program, which I won't explain in full detail here, but basically it means that if you upload a work and tag it as one of these brands, it will be inspected for review and, upon passing that brand's guidelines, will be considered "officially licensed" merch for that brand. Just felt worth mentioning!

So that's really the gist folks! There's certainly much more to play around with when it comes to RB, but that's all you need to know to get started! Hopefully this was useful? Hopefully lol. In any case, good luck out there!

#*breathes* OKAY #gee I sure do hope this is actually useful lol #artists on tumblr #redbubble #selling art #idk what to tag this as lmao #baba's tutorials #<- new tag ig lmao #if y'all have other questions (especially friends and mutuals and followers) feel free to reach out and I'll answer what I can!#so if you're wondering. yes I've sold on the site before. no you don't get to know what haha.#bought a lot from RB too- their shit's good quality!#but to be completely clear ofc I don't speak on their behalf haha this tutorial exists so that I can buy more of my friends' cool art lmao

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