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#tv ratings
beforeastorm · 19 days
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The entertainment industry is not my area of expertise so I could be completely wrong... But I really do feel like Tim saying "[fanfic writers] don't have network notes. You don't have studio notes", then in the next paragraph saying "I don't really plan out endgame so much" and in the next article acknowledging "Eddie also has very complicated feelings...about his place in the world" when asked about Buddie, has a pretty straightforward (pun intended) interpretation when you splice them together:
Buck's storyline in 7x04 may be a Buddie audition or test run for the studio/network execs. (narratively and societally Buck's coming out arc is so much more than that but from the lens of the C suite? However much they say they care about messaging and inclusion we live in a capitalist hellscape: they're looking at the dollar$.)
More under the cut.
I just - I don't see the value in my fellow buddie stans venting their spleen via rage-bombing IMDb ratings or stating that they're not going to watch the show any more. Talk about cutting off your nose to spite your face. Ultimately, it's everyone's individual choice on how they choose to react, but I have serious doubts that Network execs are going to look at a ratings/ranking/other metrics dip and go 'oh, clearly the issue is that Buck is with the wrong dude lets give him a different one.' They're more likely to say 'Tim pulled an Icarus and we need to rein it back in.' Which is bad for queer rep in general, and not just this one ship.
You want Tim to be able to march into his boss's office and sell them on Buddie? For continued focus on queer narratives? Give him the numbers to back it up - and we know the homophobes are peacing out so let's not compound it? Please?
Anyway, you don't even need to move mountains or do something wild but here's what I'm doing: - Texted all my Destiel and Merthur friends. <3 They walked so we could run, or something. - Convinced my sister to watch/stream the show (even if it's just on in the background as she does other stuff. Shout out to the best sis ever). - Leave kind (but fair) IMDb rating on the episodes, especially queer forward ones. Seriously - I see posts on Tumblr all the time with more notes than an episode has ratings. You can even write a review (and include your continued hope for Buddie) if you're feeling frisky.
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leothil · 1 year
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Introduction to TV ratings
Hi! I know a lot of us in the 9-1-1 fandom have started looking more closely at episode ratings this past year, but every time I see them posted I also see a lot of comments from people being unsure what the numbers really mean. I'm someone who first got introduced to tv ratings from being involved in the pro wrestling fandom and learned a lot about them through osmosis, so I thought I could make a small informative post explaining the main concepts and why tv ratings matter!
What I'll cover below:
What are tv ratings?
What exactly are they reporting?
How do I know what the numbers mean?
Are the numbers any good?
Let's dive in!
What are tv ratings?
Tv ratings, or Nielsen ratings, is an audience measurement system operated by Nielsen Media Research that tries to figure out the audience size and composition for tv programs in the USA. The Nielsen company has been measuring this since the 1950's, and their ratings is the currency that drives business between advertisers and broadcasters. To simplify it, the higher the rating a program gets, the more the broadcaster can charge the advertisers and agencies for broadcasting their ads to the audience during that program.
The data collection methods have varied over the years, but right now they're using Portable People Meters and track data from DVR:s. Since 2017 they're also tracking data on Hulu and YoutubeTV, and select programs on Netflix. It is an approximation, since they (naturally) aren't getting the full data from every single tv in the country, but they are good enough (and trusted enough) that their reported metrics are what's considered official.
So what exactly are they reporting?
A couple of different things! The most interesting numbers are total viewers, demographic shares, and demographic ratings. According to Nielsen they also track "gender, race, ethnicity, income, education, occupation, etc." but those are usually not reported as openly as the aforementioned three numbers and are mostly used by advertisers.
Sites like Tvline, Tvseriesfinale and Showbuzzdaily often report daily ratings very quickly after Nielsen releases them. The Fast Nationals are usually what gets the most attention, since they're released the morning after, but they're time period ratings, which means it only measured what was watched during primetime. The more accurate Official Nationals are released later the day after, and are program ratings. So if a program was moved from its usual slot for some reason, the fast nationals will still count the original time slot towards its ratings, while the official nationals will count the slot it actually aired in.
There are also C3 and C7 ratings (live viewing + DVR three/seven days after the airing), but they are seen much more seldom and are largely a fighting point between networks (who want to get paid for more days) and advertisers (who only want to pay for live viewings).
How do I know what the numbers mean?
Let's dive into that! I'll use tables from Tvseriesfinale and Showbuzzdaily with ratings for Monday March 20th (the air date of 9-1-1 S6E12) as my examples.
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Here's how Tvseriesfinale reports the ratings, they're using the fast nationals (or "fast affiliate ratings"). The %change is compared to last aired episode of the same show. If you're wondering how the demo change can be positive while the number of viewers change is negative, I'll get to that in a minute.
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And here's Showbuzzdaily, they report Live+Same Day which include live viewership + DVR views from the same day (which should be the same as fast nationals, but sometimes varies a bit). You can see that they colour code according to how far above/below the average rating of the night a program placed in different ratings categories.
Now for what the different columns mean:
Viewers (mil) or Persons 2+ (000s): the total number of viewers, in millions, who watched the program. So here Tvseriesfinale reports that 4.3 million people watched 9-1-1, and Showbuzzdaily reports that 4.413 million people did.
18-49 demo and Sales Demo Ratings Adults 18-49: These are the numbers that everyone is really looking at! The demo rating means proportion of a certain group (in this case adults 18-49) that are watching a particular show. In other words, this is the percentage of all adults aged 18-49 in the United States that were watching the show. So a 0.6 (or 0.59) rating for 9-1-1 means that 0.6% (or 0.59%) out of all people aged 18-49 were watching 9-1-1. This is the money demo, this is the number all advertisers and networks are looking at. Persons 18-49 is considered the most lucrative demographic, so the more people in that group your show can draw, the better for the network since they then can ask for more money from the advertisers. Persons 18-49 are considered to be the group to best target advertisements towards for a variety of reasons (disposable income and interest towards buying new things being two of them).
As you can see above, Showbuzzdaily also reports the demo numbers for Adults 18-34 and Adults 25-54. Some advertisers are more interested in these demographics, but overall 18-49 is still the most popular demographic. As you can see, the audiences skew older for all programs. I believe the general consensus is that younger people (<35-year-olds) watch much less tv than older generations, and these numbers support that. This is also why total viewers and demo ratings can have different %change - the 18-49 demo rating cuts off a relatively large part of the audience.
Demographic shares: While the ratings are based on percentage of all people in a demographic, the shares are based on percentage of the number of people who were actually watching TV at that time. So a 6.0 in Women 18-49 means that of all women aged 18-49 watching TV at 8PM, 6% chose to watch 9-1-1.
So... are the numbers any good?
That depends on what you're looking at. TV ratings as a whole have been dropping steadily for many years now, so trying to compare ratings to even, say, five years ago can be hard. For example: in the late 90's, pro wrestling regularly pulled in ratings of 5.0 and higher (I'll put a few below as an example), but those same shows would now be ecstatic if they managed to get above a 1.0 rating; their regular numbers the past year (for the big shows RAW, Smackdown and Dynamite) have mostly hovered around 0.4-0.7.
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The first number is the demo rating
For the best overview, it's best to compare ratings for a certain show to the ratings of other shows on air, and I believe that's what the networks are doing as well. In that context, 9-1-1 is doing very well, as it regularly ends up near the top for scripted shows, even when looking at all shows over a week. The average rating for S6 so far is 0.63, which is lower than the average rating of 0.76 for S5 (which in turn was lower than the average rating of 1.05 for S4 and so forth). The ratings consistently dropping year over year are a concern for the industry at large, and it's pretty clear streaming services have played a big role in causing this, but I find it hard to believe tv networks would consider stopping producing shows for live tv anytime soon.
And that's it! If something still feels unclear, feel free to drop me a message and I'll do my best to answer any questions! If you want to dive a bit deeper into the different metrics, I recommend this page on Showbuzzdaily, and if you want to look at ratings from previous seasons, Tvseriesfinale's 911 ratings tag is a good place to find articles summarizing both individual episode ratings and ratings for a whole season.
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rotblume · 4 months
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Okay, so, I'm not even sure how earnest I am about this, but .. we all know how, usually, movies and tv-shows and such are rated for their potential sexual &/ violent content, right? That there exist these phrases like "approved for all audiences" or "viewer discretion advised" ..
and the one thing where I always thought they should post trigger warnings but never did were nature&/animal documentaries, because of my arachnophobia .. like I've got zero problems with snakes or crocodiles or sharks, but show me a spider and I'd get a jump scare so bad that I'd accidentally throw snacks across the room or choke on&/spit out my drink
please note: this is not an invite for y'all to post pictures of spiders in the comments and give me a minor heart attack
anyway, I just thought, maybe there should exist a similar rating system for content with anthropomorphic animals, like, inform viewers above 16/14/12 whatev, that there'll be anthro characters, especially if they've got attractive personalities, because it is seriously ridiculous how attracted I am to some fictional (animated) animals and shifters and I'd like some warning next time, please and thank you, it's already enough with humanoid aliens and androids
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movieinonesentence · 17 days
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Skam (Norway)
9/10
I need to convince everyone in my life to watch this show so I can obsess over Isak and Sana with them.
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dotthings · 1 year
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So a general observation, that is relevant to the impacts on the CW Nexstar genre series that are cancelled or in danger of it at any minute.
Notice how CW Nexstar's acquired series are all drama (not genre). There's one that has a slight supernatural element, and it's more of a crime thriller.
This isn't a knock on those series. I do watch some drama. I like mysteries and thrillers, I'm not an only SF/fantasy/horror rigidly. But primarily I am a genre fan--and I've been noticing the erosion of genre TV on linear broadcast.
Look at the lists of surviving series on the broadcast TV networks. All of them. There's almost no genre series. Quantum Leap is a notable exception, but that's science based time travel adventure that emphasis the drama elements.
Spaceships, monster hunting, high fantasy, horror, urban fantasy -- is vanishing from broadcast linear tv.
CW Nexstar is just following suit. It's a business decision. And the irony of it is, it's not because genre isn't lucrative. It's because those IP's tend to be expensive. The licensing fees, remember?
There's industry spec concerning the remaining DC shows, oh maybe CW Nexstar will keep ONE DC/WBD series. As a treat.
Ok.
But it's increasingly obvious that broadcast linear tv is not able to sustain genre storytelling or retain genre fans and those fans have to go to streaming and tbh I've felt like streaming has been better to those shows creatively. Streaming has felt more suited to genre.
And that brings us to the WGA Strike issues. Because while these popular IP's do great on streaming, the writers aren't getting the residuals they deserve. And with genre vanishing more and more from broadcast tv, what does that mean for genre tv writers in particular?
So as a genre tv fan. PAY THE WRITERS WHAT THEY DESERVE IN STREAMING RESIDUALS.
And I'm sorry broadcast tv can't sustain genre tv any more.
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tippenfunkaport · 2 years
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idk about you, but I had no idea the show was still this popular two years out! Nifty!
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hiltonandhefner · 1 year
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14 films, 14 days.
4- thirteen (2003)
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rating: 7/10
genre: drama??
watched on: disney + and soap2day
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laf-outloud · 1 year
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I thought I'd share this comment I found on the SpoilerTV Ratings article:
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I've only been tracking ratings for this CW season, but it sounds like the dips we're seeing are normal this time of year. I've seen other comments on ratings articles where people are dismayed their own shows (even powerhouses like FBI and L&Os) are turning in 'lowest-of-the-season' ratings.
So, it seems the recent dip in Walker's ratings may just be a part of a larger trend. If so, I'll readjust my expectations going forward and take solace in the fact that Walker still has the most viewers of the network!
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librarianofterrasen · 2 years
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House of the Dragon Episode 1 (TW discussion of nasty stuff)
This did not disappoint. So much drama already! True to Game of Thrones fashion, there was:
A beheading
Public castration
Dismemberment
An axe to the head
Violent birth of a child
Pornography in the candlelight
Death of innocents
Obscene language
Unlikable characters (goodbye Joffery, we now all hate Daemon)
Somehow... it was only rated MA 15+ but ohmalawd it should probably be R. It was also gripping and exciting and set up this series REALLY WELL. I am SO keen for next week's ep already and am just so glad that this has the classic GoT vibes that were pretty much what got me into the OG series in the first place.
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mymileshinesmile · 14 days
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vitrified-vitriol · 2 months
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Butt cheeks isn't nudity!
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leothil · 1 month
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Instead of running 9-1-1 on Monday at 8PM Fox ran Masterchef Junior that did a 0.23 rating. 9-1-1, while down year-over-year compared to last year's season premiere, still almost tripled that number. ¯\_(ツ)_/¯
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fandomislife03 · 4 months
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If your life was turned into a movie or tv show, what would be the minimum rating required to fully understand your life story? (full explanations of ratings under read more)
Please reblog for bigger sample and tag what you put!
Explanation of ratings under read more (copy pasted from google)
TV-Y: All children, intended for children ages 2 to 6 and is not designed or expected to frighten
TV-Y7: Intended for children ages 7 and older. Best suited for children who know the difference between real life and make-believe. Contains mild fantasy or comedic violence. Some content could frighten younger children (under age 7). (theres also tv-y7-fv which has more fantasy violence)
TV-G and G: General audience, intended for all ages. Contains little or no violence, no strong language and little or no sexual dialogue or situations.
TV-PG: Parental guidance, intended for younger children in the company of an adult. Possibly contains some suggestive dialogue, infrequent coarse language, some sexual situations or some moderate violence.
PG: Parents are urged to give parental guidance. This film may contain some material parents might not like for their young children.
TV-PG14: Parents strongly cautioned, intended for children ages 14 and older in the company of an adult. Possibly contains intensely suggestive dialogue, strong coarse language, intense sexual situations or intense violence.
PG13:Some material may not be suited for children under age 13. May contain violence, nudity, sensuality, language, adult activities or other elements beyond a PG rating, but doesn’t reach the restricted R category.
TV-MA: Mature audiences only, intended for adults and may be unsuitable for children under 17. Possibly contains crude indecent language, explicit sexual activity or graphic violence.
R and X: Restricted, this rating is for films specifically designed to be viewed by adults and therefore may be unsuitable for children under 17.
NC17: Clearly adult, this rating is applied to films the MPAA believes most parents will consider inappropriate for children 17 and under. It indicates only that adult content is more intense than in an R rated movie.
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movieinonesentence · 24 days
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The Summer I Turned Pretty
5/10
Brainwashed me into finding Chris Briney attractive and I couldn’t tell you how.
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dotthings · 1 year
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While I really, no really, do not care about the CW Network's goings on any further, the misguided takes still going on at the most popular CW Network stan account on twitter are just too much. I can't.
I find it so hard to relate to stanning a corporation and a platform this hard. I'm with the fans who are fans of the shows, and hurt because of losing the shows, that part I relate to, but I don't relate to this stanning of CW as an entity. I'm a fandom old and have been through 3 CEO's at the CW. I watched shows on UPN and The WB. I remember when The CW was formed. There is no era of The CW that hasn't made me feel like this was a dumpster fire of a platform, to greater or lesser degrees. When The CW was formed it wiped out a bunch of Black-led series on UPN. The CW was the evil network that people now think CW Nexstar is.
There was a brief period where I rethought my perceptions of it--at the height of the Arrowverse, back when Arrow was on the rise and spun off into The Flash and it was a very exciting time to me as a DC fan to have that. But it was short-lived and I quit the Arrowverse only a few seasons later.
There are good creatives who have done good work at The CW and I appreciate them, I also appreciate the more recent gen of shows that did seem to be course correcting on some systemic things that drove me nuts about many of the shows on The CW previously.
The evangelizing of Mark Pedowitz. Let's start there.
Mark Pedowitz, who showed he had no interest in SPN whatsoever beyond "maybe the franchise is only J2" and "we'll keep making more so long as the boys want to keep going" and that's all he ever had to say about it. He cared only for the draw of #1 and #2 on the call sheet, he never showed any sign he actually cared about the story, and he was immensely disrespectful about the show.
Pedowitz who said maybe SPN doesn't have any characters worthy of a spinoff.
Pedowitz playing to the very J2-only stanning toxics who are currently attacking Jensen Ackles and The Winchesters.
Pedowitz, who dissed Wayward Sisters. And no matter if that decision was actually over his head and out of his hands (it actually had to do with the CBS half of CW), there's no reason for that kind of tactless PR statement. "Not where we want it be creatively."
I find it hard to forgive all that, to this day. So excuse me if I'm not on board the Saint Pedowitz train.
Now, let's talk about this idealization that says that "they destroyed the network," they being Nexstar.
Oh I'm sorry. Excuse me, come again, WHO destroyed the network?
Who was it that operated it in the red?
Who was it that left such a mess where it was bleeding money and got to the point where The CW's owners, WB and CBS, realized that their loss leading, practically a tax shelter, actually never profitable, and making its money from streaming not linear, pseudo network, was no longer worth it and DECIDED TO SELL IT OFF.
To Nexstar. Who clearly love a challenge. Because they bought that mess and are trying to make it profitable, for reals, as a linear broadcast tv network that doesn't need to rely on a massive Netflix streaming deal just to pay the electricity bills. While overspending, over-renewing everything, and not giving a darn how deep in the hole it was making the platform.
And all of that. That era. Has fallen on the creatives and the shows and harmed the shows.
This is the consequences of that era.
This is The CW paying the piper. Oh, Nexstar ruined it? Are you SERIOUS RIGHT NOW??
And try for once, sorting ratings BY DEMO WHICH MATTERS MORE THAN TOTAL VIEWERS. Yeesh.
Paying attention to readily available, public articles of industry commentary is a good idea.
Less time uwu-ing over a corporation that screwed its own shows over for years and left an inherited mess behind for the new owners who then, from a business perspective, had no choice but to burn it all down and basically remake it from scratch. Causing a lot of hurt in the process.
CW Nexstar does not care about The CW's legacy or the shows people loved there from the past. They Need To Make a Profit.
The shows wouldn't have had to be treated like this if The CW, originally, had been managed in a way to make it sustainable.
And that is on everyone not just the previous CEO. That's on WB/CBS who really didn't care so long as they got their streaming revenue. The CW was their neglected child. Something they threw together to make a profit off streaming, and off exploiting the viral fanbases that platform generated.
THE CW WAS NEVER PROFITABLE AS A LINEAR BROADCAST TV NETWORK
THE ONLY REASON IT SUSTAINED AS LONG AS IT DID WAS THE NETFLIX DEAL
WHEN THE NETFLIX DEAL COLLAPSED IT WAS OVER.
The corporation does not love you. The corporation never loved you. The CW was not destroyed by Nexstar. I'm not interested in uwu CW Nexstar, either. CW Nexstar has made it clear that they are ditching genre entirely. Oh, they might keep ONE dc series, as a treat. They don't care about that legacied genre audience from old CW.
CW Nexstar is not evil for having sports. Read the industry news for once I beg of you instead of just spouting off about how evil it is for a platform to have sports. Max is getting into sports. Amazon Prime does sports. Apple TV+ experimented with live coverage of baseball games. Get this through your skulls please.
It pains my brain to see twitter accounts perpetuating the misinformation and stans lining up to unquestioningly absorb it. I don't care about CW, I do follow media news closely, I do know some things about media myself, and what I care about is misconceptions and misperceptions.
I really think it matters, especially now, for fans to use critical thinking and read more media commentary and learn about what's going on in the industry. It's going to be hard on the stories we love for a while. I support the creatives. I don't care about your uwu big corporation that you stuck on a pedestal and insist on repeating misinformation about.
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tippenfunkaport · 2 years
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Is this info legit?
If we're talking about the ratings info from Parrot Analytics, yup!
Unfortunately, like a lot of trade publications, most of the stuff is only for subscribers so we can only see ratings info for the last 30 days but they have some older articles on SPOP that give you an idea of past ratings like...
For example, here's an article from August 2021 about how several established shows, including She-Ra and the Princesses of Power were doing against new shows which really drives home how popular it is, even against some major network shows.
This one from June 2020 talks about how She-Ra had 397% growth (get it, girl!)
And this one from the week that Season 5 premiered shows She-Ra holding it's own with some VERY popular adult shows.
From that article, "In the digital original chart, we have a new entry in the digital original top ten. Netflix’s She-Ra And The Princesses Of Power has the 10th highest TV series demand of streaming platform originals and is 29.2 times more in-demand than the average series in America." That's INCLUDING adult shows.
You get the idea. Because it's been two years since the finale and the fandom is not as active as it once was (though still pretty dang active!) it's easy to forget just how POPULAR this show is overall and that a lot of it's vewiership are kids and "normal" people who don't participate in fandom at all (which counts many people I know IRL).
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