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imdowndownbutdefinetlynotout · 8 months

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"Britney Spears knows what it's like to feel trapped: First by poverty, then by fame, then by her family.

She has been subject to scrutiny and ridicule throughout her life. As a teenager, journalists repeatedly asked her questions about her breasts and her sex life. As an adult, she was imprisoned under a conservatorship that stripped her of some of the most basic human rights.

For 13 years, she could not see her two sons without approval. Her driving licence was confiscated. She could not choose her meals, and was forbidden from drinking tea or coffee. When she wanted to have a contraceptive intrauterine device (IUD) removed, her request was denied.

That court-imposed order, overseen by her father, was lifted two years ago, when a judge ruled Spears could make her own decisions again.

But her new memoir, The Woman In Me, reveals that was no happy ending...

Those events cast a shadow over Spears' life story. Along the way, every betrayal and public indignity feels like a step along the path to her eventual incarceration.

It began as soon as she exploded onto the pop charts in 1998. She was an overnight sensation, but the press refused to believe she had any agency. Her songs were written for her, they noted, while suggesting that her public image was created by creepy, salivating older men.

The more she was perceived as a product and a pawn of the music industry, the easier it became to erode her autonomy.

In one of the book's most chilling moments, Spears recalls her father telling her he's assumed legal control of her personal and professional affairs.

His words: "I am Britney Spears now."

The early chapters of the book stress how much people underestimated her.

Spears may not have written her music - but when she was given ...Baby One More Time, she stayed up all night to make sure her voice was "fried, and "gravelly", enhancing the song's yearning maturity.

And when it came to shooting the video, the 16-year-old rejected the original pitch - in which she'd have been "a futuristic astronaut " - and insisted on a high school setting with dancing in the corridors, just like Grease.

Both decisions were crucial to the song's success - but no-one was willing to accept a blonde teenager from a Louisiana trailer park could outsmart the collective brilliance of the music industry.

"No-one could seem to think of me as both sexy and capable," she writes. "If I was hot, I couldn't possibly be talented."

Although she exercised creative control behind the scenes, Spears' publicists infantilised her.

She was marketed as a chaste, God-fearing country girl - even though, she writes, she had been a regular smoker since the age of 14 and lost her virginity around the same time.

At first, however, she toed the PR line...

Eventually, however, Spears' innocent image set her up for a downfall.

In one of the book's most harrowing sequences, she talks about having a medical abortion during her relationship with Justin Timberlake. The pills she had been prescribed left her in agony but the couple were too scared to visit a hospital in case the news leaked. For hours, Spears was curled up, "sobbing and screaming" in pain on the bathroom floor.

"Still, they didn't take me to hospital," she says. Instead Timberlake, "thought music would help, so he got his guitar and lay there with me, strumming it."...

After their separation, she was vilified in the press, with Timberlake strongly hinting she had cheated on him (she says it was the other way round, with "one of the girls from All Saints").

Timberlake has yet to respond to his depiction in the book.

The couple's break-up only increased the appetite for gossip about Spears' personal life. The tabloids hounded her. She recalls a photographer from People magazine demanding she empty her handbag, so they could check whether she was carrying drugs or cigarettes.

Eventually, the pressure became too much. In 2007, reeling from the death of her aunt Sandra and suffering from post-partum depression, Spears marched into a hair salon, picked up some clippers and cut off her hair.

"Shaving my head was a way of saying to the world: [Expletive] you," she writes.

"I'd been the good girl for years. I'd smiled politely while TV show hosts leered at my breasts, while American parents said I was destroying their children by wearing a crop top. And I was tired of it."

We all know what happened next. Instead of being seen as an act of strength or rebellion, Spears' buzz-cut was used as evidence of instability.

Within a year, she had been placed under the conservatorship.

Spears is a straightforward writer. She doesn't embellish or decorate her prose. That matter-of-fact style amplifies the horror of those years.

She talks about being pinned down on hospital stretchers and forced to take medication against her will. At home, she isn't allowed to take a bath in private. Boyfriends are vetted and informed of her sexual history before they can go on a date.

At first, she tries to appease her parents and the doctors. "If I play along, surely they'll see how good I am and they will let me go," she says.

When she considers rebelling, access to her two young sons is used as a bargaining chip.

"My freedom in exchange for naps with my children... was a trade I was willing to make," she admits.

But even while she was supposedly incapable of looking after herself, Spears was sent out on tour, hired as a judge on X Factor and booked for a four-year Las Vegas residency.

The singer, who used to collect receipts in a glass bowl in order to keep track of her taxes, carefully documents the millions everyone else made from those engagements, while she was given a strict allowance of $2,000 (£1,635) per week.

Losing all sense of self, she almost gave up.

"The fire inside me burned out," she recalls. "The light went out of my eyes." ...

It's impossible to read The Woman In Me and not feel sad and outraged on Spears' behalf.

One tiny detail of her new life, in particular, emphasises how grey her world had become. "Now," she writes, "I get to eat chocolate again".

Spears' story is told with the same approachable warmth that made her a star. And, outside the defining events of the last 15 years, she spins a good yarn - whether describing her pregnancy cravings (food and sex, apparently); or reliving her terror at dancing with a snake at the 2001 MTV Awards.

Her family aside, there are no real villains or scandals to be uncovered. But nor are there any great revelations about Spears' music or inner life.

What we are left with, not for the first time, is a cautionary tale about fame and the corrupting influence of money. And, just maybe, a glimmer of hope for a woman whose adult life has been dictated by others.

"It's time for me not to be someone who other people want," she writes. "It's time to actually find myself."

#Britney spears #Britney #feminism #mental health #conservatorship #conservatorship abuse #justin timberlake #kevin federline #2000s #1990 #90s #the woman in me #bbc #free britney #women's rights

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cultkive · 3 months

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⎯⎯⎯⎯⎯⎯⎯⎯ PLANETARY SOCIETY is a South Korean entertainment company established in 2003 by Han Byungcheol as Cult Creative Records. The company operates as a record label, talent agency, music production company, event management and concert production company, and music publishing house. Its subsidiaries include Cult Creative, God Complex Media, and Antoinette Modeling. They are often referred to as Planetary World.

⎯⎯⎯⎯⎯⎯⎯⎯ GENERAL INFORMATION

NATIVE NAME. 행성 사회

COMPANY TYPE. Public

INDUSTRY. Entertainment

FOUNDED. January 1, 2003, July 21, 2020

FOUNDER. Han Byungcheol

HEADQUARTERS. Mapo-gu, South Korea

KEY PEOPLE. Han Byungcheol ( Chairman ), Ha Hyeju ( CEO )

WEBSITE. planetsociety.com

⎯⎯⎯⎯⎯⎯⎯⎯ SUBSIDIARY ONE : CULTKIVE

⎯⎯⎯⎯⎯⎯⎯⎯ CULT CREATIVE, formerly Cult Creative Records, is a South Korean record label established in 2003 by Han Byungcheol. The company re-structured and re-branded into an independent label under Planetary Society ( formerly Cult Creative Records Inc. ) in November 2020. As of date, the label is home to soloists JUDY, Elise, VINNY, and Jupiter’s Comedy, girl groups Heat Burn and Dead Poets Society, and boy group True Blue.

⎯⎯⎯⎯⎯⎯⎯⎯ GENERAL INFORMATION

NATIVE NAME. 컬트 크리에이티브

COMPANY TYPE. Subsidiary

INDUSTRY. Entertainment

FOUNDED. January 1, 2003 ( as Cult Creative Records ), November 1, 2020 ( as Cult Creative )

FOUNDER. Han Byungcheol

HEADQUARTERS. Mapo-gu, South Korea

KEY PEOPLE. Hwang Miyeon ( CEO )

⎯⎯⎯⎯⎯⎯⎯⎯ HISTORY

( 2003 — 2019 )

Cult Creative Records was founded on January 1, 2003, and debuted Heat Burn in 2009. That same year, Han Byungchoel signed Judy as the first member of the now-defunct group HotPink — she would debut as a solo artist under Cult Creative on May 2, 2013. In 2012, the company signed Son Suho and began forming the boy group True Blue. The group debuted in 2012 with four other members. It was active until 2021 when it would go on an indefinite hiatus.

The company debuted its first male soloist, Jupiter's Comedy, in 2015, that same year it signed former JYP trainee Vinny Han and would debut him on June 9, 2017. They would debut its first co-ed band, Koi Pond, in 2017. The company debuted its third soloist, Elise, in August 2018. Cult Creative debuted their second girl group, Dead Poets Society ( DPS ), in October 2019.

( 2020 — PRESENT )

On June 18, 2020, Cult Creative Records announced that it had been renamed Planetary Society to emphasize plans to expand its business units and ventures. With this change, the Cult Creative Record label would be changed to Cult Creative. On November 1, 2020, Cult Creative would become a subsidiary of Planetary Society.

In 2022, it debuted its first company unit Ditto, which features soloist JUDY, Heat Burn members Sujin and Hyelim, and Dead Poets members YENA and Kaede.

⎯⎯⎯⎯⎯⎯⎯⎯ ARTISTS & STAFF

DAPHNE CHOI / female producer / est. 2005

HEAT BURN / 4 member girl group / est. 2011

RED HORSE / male producer / est. 2012

TRUE BLUE / 5 member boy group / est. 2012 - 2021

JUDY / female solo artist / est. 2013

JUPITER'S COMEDY / male solo artist / est. 2016

HARUSHII / male producer / est. 2016

DITTO / cultkive project girl group / est. 2017

KOI POND / 4 member co-ed band / est. 2017

VINNY HAN / male solo artist / est. 2017

ELISE / female solo artist / est. 2018

SOUR GRAPES / female producer / est. 2018

DEAD POETS SOCIETY / 6 member girl group / est. 2019

GARAM / female producer / est. 2023

⎯⎯⎯⎯⎯⎯⎯⎯ SUBSIDIARY TWO : GOD COMPLEX

⎯⎯⎯⎯⎯⎯⎯⎯ GOD COMPLEX MEDIA is a South Korean actors agency operating as a Planetary Society subsidiary. The agency was established in 2012 by Park Yohan.

⎯⎯⎯⎯⎯⎯⎯⎯ GENERAL INFORMATION

NATIVE NAME.갓컴플렉스미디어

COMPANY TYPE. Subsidiary

INDUSTRY. Entertainment

FOUNDED. October 21, 2012

FOUNDER. Park Yohan

HEADQUARTERS. Seoul, South Korea

KEY PEOPLE. Park Yohan ( Founder & CEO )

⎯⎯⎯⎯⎯⎯⎯⎯ HISTORY

It was founded in 2012 by Park Yohan, a former actor. The year it was founded, it signed Jung Il-sung. God Complex became a subsidiary of Planetary Society in 2020 but still operates as an independent label.

⎯⎯⎯⎯⎯⎯⎯⎯ ACTORS

JUNG IL-SUNG / male actor / est. 2012

PARK TAEMIN / male actor / est. 2013

JUNG KYUNGMIN / male actor / est. 2013 - 2023

MIN SORA / female actor / est. 2014

SOPHIA HAN / female actor / est. 2014

MIN HONG-GI / male actor / est. 2018

AHN JIHO / male actor / est. 2024

⎯⎯⎯⎯⎯⎯⎯⎯ SUBSIDIARY THREE : ANTOINETTE

⎯⎯⎯⎯⎯⎯⎯⎯ ANTOINETTE MODELING, commonly called Antoinette Management, is a modeling agency established by model-turned-CEO Salem Noh in 2009.

⎯⎯⎯⎯⎯⎯⎯⎯ GENERAL INFORMATION

NATIVE NAME. 앙투아네트 모델링

COMPANY TYPE. Subsidiary

INDUSTRY. Fashion

FOUNDED. April 2, 2009

FOUNDER. Salem Noh

HEADQUARTERS. Seoul, South Korea

KEY PEOPLE. Salem Noh ( Founder and CEO )

⎯⎯⎯⎯⎯⎯⎯⎯ HISTORY

Antoinette Modeling was founded by former model Salem Noh in 2009 to train future models and fashion industry professionals. In 2016, Cult Creative Records and Antoinette Modeling signed a contract for a strategic partnership, many Cult Creative artists work as models under the company.

In September 2021, it was acquired by Planetary Society but continues to work as an independent label.

⎯⎯⎯⎯⎯⎯⎯⎯ MODELS

RHEE SOO-MIN / female model / est. 2009 - 2015

SON HYUNJIN / male model / est. 2010

TIMOTHY YOO / male model / est. 2010 - 2018

DO JOOHYUN / female model / est. 2012

HEO EUNBYUL / female model / est. 2013

LEE NABI / female model / est. 2013

DAHLIA ONG / female model / est. 2015

SONG NAMJOO / female model / est. 2017

VINNY HAN / male model / est. 2017

DOROTHY CHAE / female model / est. 2019

JUNG KYUNGMIN / male model / est. 2019 - 2023

AHN JIHO / male model / est. 2024

#ficnetfairy #˛ ⠀ ⠀ * ⠀ ⠀ i am not the devil ⠀ ⠀ ﹕ ⠀ ⠀ antoinette modeling ⠀ ⠀ ﹕ ⠀ ⠀ intro.#˛ ⠀ ⠀ * ⠀ ⠀ i am not the devil ⠀ ⠀ ﹕ ⠀ ⠀ god complex media ⠀ ⠀ ﹕ ⠀ ⠀ intro.#˛ ⠀ ⠀ * ⠀ ⠀ i am not the devil ⠀ ⠀ ﹕ ⠀ ⠀ planetary society ⠀ ⠀ ﹕ ⠀ ⠀ intro.#˛ ⠀ ⠀ * ⠀ ⠀ i am not the devil ⠀ ⠀ ﹕ ⠀ ⠀ antoinette modeling.#˛ ⠀ ⠀ * ⠀ ⠀ i am not the devil ⠀ ⠀ ﹕ ⠀ ⠀ god complex media.#˛ ⠀ ⠀ * ⠀ ⠀ i am not the devil ⠀ ⠀ ﹕ ⠀ ⠀ planetary society.#˛ ⠀ ⠀ * ⠀ ⠀ i am not the devil ⠀ ⠀ ﹕ ⠀ ⠀ cult creative.#fictional idol community #fictional kpop community #fictional kpop idol #fictional idol company #idolverse

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atzupdates · 1 year

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[230303] ATEEZ are showing the world another side of K-pop by Taylor Glasby of i-D

Going stratospheric despite their small agency beginnings, the arena headliners discuss manifesting success and their secret ambitions.

ATEEZ have just played a raucous show to 20,000 fans at London’s O2 Arena. Backstage, with the adrenalin still pumping, Hongjoong, Seonghwa, Yeosang, Mingi, San, Wooyoung, Yunho and Jongho are talking about football. Mingi, deep-voiced, his cropped hair cotton candy pink, is a Chelsea fan. Jongho, the band’s youngest at 22, follows Spurs. “Which is better?” asks Mingi. My tentative, uninformed guess (“Spurs?”) yields triumphant hoots and disappointed groans, as Jongho reaches over for a fist bump and hi-five. This exchange isn’t so much about football, as it is a reflection of ATEEZ wanting to make everyone they encounter feel welcome – a habit unchanged despite their stratospheric rise through the global pop landscape since debuting in late 2018.

During their week-long stay, they meet fans (known as ATINY) at a signing event, make late-night TikToks beneath the glow of Big Ben, go live on YouTube from a cosy corner of a hotel room, and watch South Korean forward Son Heungmin score at a Tottenham Hotspur game. The club’s home stadium (soon to host Beyoncé’s five London concerts) leaves a lasting impression on Yeosang: “When I saw how big it was and how loud the people were, I thought about how I want to be an artist that can play there,” he says in his slightly raspy voice. Wooyoung’s thoughts, however, linger Stateside in the wake of their most recent EP, Spin Off: From The Witness, earning them a second Top 10 entry on the Billboard 200 in early January. “I don’t know if it’s a team goal or my own,” he admits, “but I do want a #1 on the Billboard Hot 100. Hoping for it to happen is the easy part, but what’s necessary is the confidence and bravery in the belief that it will happen.”

ATEEZ’ ambitious nature is an overarching constant to their rapid growth as individuals and artists, useful as both a touchstone of their success and a beacon for their creative output. It was present on their first record, Treasure EP1: All To Zero, which set up a rebellious narrative (now a complex and sprawling alt-world storyline) just as much as it drives their meteoric singles and the exploratory genre-overlaps of their B-sides. As a result, they’ve become a prolific and landmark group. The World EP.1: Movement (their ninth EP, out in July 2022) was ATEEZ’ first platinum-selling release, a major accomplishment for an idol group from a relatively small K-pop agency.

Hongjong, the band’s leader, thinks and talks fast (today, in English) but he pauses to take a moment to muse over their trajectory. “Many people say that I can be proud of being a group from a small company that has made their own way. So if we continually do it like this with ATINY, then in the future people might agree that ATEEZ have made a change in K-pop. I think for now though, we haven’t done enough.”

They hope, notes Seonghwa (the band’s eldest member at 24), that their achievements will eventually be on a broader scale. “We’d love to be the people behind that movement,” he says. Hongjoong nods in agreement: “I want for us to provide people with a better understanding of K-pop worldwide. There are people who continue to say that K-pop is so technical and manufactured but K-pop isn’t just a single genre; each group has a different type of art and I want to show how we express our art to everyone. When I look into the crowd at concerts, I can see so many people of all ages and backgrounds yet stereotypes against the artists and the fans still exist.”

In the early days of ATEEZ, it was evident that Hongjoong and Mingi played a key role alongside their music production team, Edenary, and that a sense of individualism seemed to be encouraged in the group’s performances. These are both now acknowledged as strengths in their arsenal. The Fellowship: Break The Wall, their third world tour, serves to highlight their unified stance while showcasing the members’ idiosyncrasies — from dance style to sense of humour — but also how comfortably they inhabit the stage.

“During our 2019 Expedition tour, we learned a lot about how to perform with every show we did,” says Yunho, an effortlessly impressive dancer. “Then during the pandemic, we studied and developed how to really make the performance; working on the stage configuration and synchronisation of moves amongst ourselves. When we came back to Europe and the US last year for the Fellowship: The Beginning of the End tour, we were able to see how everything we’d worked on and our personal growth came together on that stage.”

For some members, the process has involved looking beyond the stage in order to feel more at home on it. Yeosang’s regimented program of working out put him physically and mentally in a stronger place: “I relieve my stress while exercising, but my breathing got better and my muscles also got better, so overall it connected into a great result on stage.” San and Seonghwa also turned inward, sifting through mental libraries of borrowed or imaginary traits to build and inhabit new characters for their performances.

“I always have a lot of imaginative thoughts,” says Seonghwa, whose general serenity is replaced by a lightning-strike energy on stage and sparks of playfulness when you least expect it. “Even before sleeping, I tend to think about fantastical things,” he continues. “I use these to decide on how I’m going to be on stage and make sure the atmosphere matches with elements like my outfit.”

“For San, it’s movies and dramas [that inspire his performances], he takes those characters on,” explains Wooyoung. San, widely lauded for having an explosive stage presence, makes his creative choices the day of. “If there’s something I think of that I want to do that day, I share it with everyone to see if it will be okay. Then we create that image together and I simply express myself.”

Wooyoung, who is both mischievous and magnetic, looks to those he admires for guidance. “I mostly look at videos of our seniors – Jimin (BTS), Taeyang (Big Bang), Hoshi (SEVENTEEN), there’s so many – I get inspiration from them and make it my own on stage.” It’s a process also adopted by Yunho. “There are artists that I can pull from, like Rain, learning from them in order to realise my own style,” Yunho says. “On stage, it’s just me, I’m myself, but I have all this in the back of my mind.”

The title of their current tour, The Fellowship: Break The Wall, is derived from last summer’s single, “Guerrilla”, on which the phrase “break the wall” is chanted with increasing ferocity, culminating in a screamo-style vocal outro. It’s one of the show’s many high points, with ATINY putting their everything into screaming along with the band. The atmosphere grows feverish, the stage bathed in red light as the giant screens flash through the dystopian city of their storyline. It’s unbridled to the point of being transcendental. San grins, reflecting on this moment. “It’s difficult to explain,” he says of the experience, while Hongjoong sees in it the removal of cultural barriers through music. “I see ATINY during ‘Guerrilla’ singing along really loud and really tough,” he says. “They come to our show, they memorise our lyrics, they shout. That’s how they’re breaking the wall, by coming together.”

Since last October, ATEEZ have been playing arenas across Asia, the US and Europe, adding extra nights as they go in order to accommodate the demand, and garnering rave reviews — even from broadsheet media, for whom K-pop remains a confusing phenomenon — in the process. But their feet, heart and heads remain earthbound. “Nothing in this world is guaranteed,” says Wooyoung. “We’re always grateful for everything. It’s something we’ve discussed as a group, but it’s all thanks to ATINY’s love and support that we’re where we are now. To become global artists and a good influence on even more people, we have to hold a sense of responsibility to give our all on stage and deliver our truth. Honestly, it’s less about dreaming of an unknown future and more about how we have to work harder so we can go even higher and pave our own path.”

ATEEZ’ success is holistic in form: personality, performance and music. A harmonious but intriguing balance of authenticity and polish. Their impressive discography features recurring motifs (waves, moon, light) and ideologies (power, truth, rebellion, movement), yet Mingi and Hongjoong — who have written lyrics on every ATEEZ track so far — admit they’re still learning how best to combine what’s on their minds with what’s conducive to furthering their storyline. It is, they agree, not always an easy task.

“It’s absolutely hard to focus on so many themes,” says Hongjoong. “Sometimes my brain stops, so I watch movies or our music videos again. I think too much when I write but, after that work, the lyrics have more power for the fans who know our storyline; they get different emotions and a different effect when I’ve done that work well. It’s really hard but it’s important to do.”

Hongjoong had an epiphany when he picked up a camera while touring last year. “There's such fierce competition – not just in music but all industries – so if there’s no purpose, I’ve always found it really hard to create freely. We have continuous deadlines. I do the first album, then the second, and once I complete the second album I have to start on the third. I’ve found my hobby with a film camera. I walk around taking photos and I can see that even if I have no immediate purpose, I can create something.” It’s something that’s changed his approach to songwriting. “These days, when I write lyrics or produce a song, I just start from zero,” he explains. “Before, if we had a pirate theme, for example, I would start with that as a topic. That’s why I found it so hard.” He now works backward, getting down exactly what he wants to say before connecting it to the narrative markers. “It’s quite different but it’s more comfortable for me and the results are better than before.”

Hongjoong and Mingi, the group’s rappers, point to last year’s "Halazia” as the hardest storyline track to pen. “The atmosphere of the song is already quite difficult and complex,” Hongjoong notes, looking over to Mingi, who explains his process of cataloguing his many thoughts to later draw from. “I write down a lot of them as memos on my phone, so I always go back to them to see if they match what we’re going through (as a group); that’s how I write my lyrics,” he says. “Sometimes I’ll think of it as writing a script, to really get into that persona."

Mingi and Hongjoong are not the only collectors and creators in ATEEZ. “In my case,” says Seonghwa, “I always memo whenever I hear a line from a song or a line from a poem that I like, just for me to look back on. I’m the type to jot down my feelings if I experience something special. These help me when I write letters or want to say something to ATINY because I’m able to better word my feelings.” San, meanwhile, cites legendary South Korean poet 나 태주 (Ra Tae-joo) as an influence. “I love poems too — I’ve been writing my own but I keep them to myself,” he says. “They can be about my feelings on a certain day, the weather, objects or characters. I’m able to lay out my feelings like this.”

Now in their fourth year, ATEEZ remain as set on the idea of constantly challenging themselves as they were when they were hungry rookies. Take Jongho for example, whose rich, gut-punching vibrato forms the backbone of many of their songs. When he listened back to The World EP.1: Movement for the first time, he admits that he was “worried because my voice was used in ways that I hadn’t tried before, and I wondered how my vocal colour was going to fit”. He sat down with their producers and worked through “how we could still make it still an ATEEZ song and match my tone, while trying something new. I’ve gained more confidence — it makes me want to do better for all the albums to come.”

Hongjoong laughs. “It means our next albums are, uh, a big thing,” he reveals, knowingly. “There are so many good K-pop and pop stars that if we want to go higher, we have to have more good songs and try other genres, too.” But even as he muses on ATEEZ’ continuing expansion, the idea of one day becoming ‘too big to fail’ doesn’t appeal to him. “No, absolutely not that,” he says, gaze steady. “I want ATINY to be able to tell us if something is bad. I like it when they do this because we don’t want to just give them our popularity. I want to give them good quality, not just a song or a video or a performance.” Does the fact that music is subjective; that no single song can please everybody, bring some comfort? “We try to find the middle ground,” Hongjoong says. “The first thing to note is that if we think it’s really great but someone else says that they think it’s trash, then we don’t really care what they think. But when we’re unsure and questioning and someone says, ‘Yeah, it’s bad’, then ok, we go back to square one.”

The thought of ATEEZ honing their creative output through repeated baptisms of fire might well upset some fans, but the band are not only accustomed to the fame game’s highs and lows but wholly pragmatic in the face of its shadows. So when Wooyoung says he’s aware of “many people” who openly disparage their music, Hongjoong shrugs a little as he responds. “Yeah, there are. We talk about this a lot together, but if there are many more haters than before, it just means we’re more popular than before,” he reasons.

The group finds positive equilibrium via a heartfelt focus on ATINY, and all that comes with being an idol group who are years into a very successful career. “When we look at line-ups now, we’re closing the show,” says Wooyoung. “And as we perform, we see the other artists watching us, and we realise we have more responsibility. Firstly to ATINY, who have been loving us and supporting us from the start, but there’s also a responsibility to spread K-pop and Korean culture because we’re travelling around the world as Korean artists.”

One of ATEEZ many dualities is that while they have big, burning aspirations — Billboard charts, Grammys, performing at the Super Bowl — that make them look at each other starry-eyed, some of their ambitions are precious in a different way: they’re simpler, more immediate. “I’d like to be happier than the day before,” says Mingi. “And I want for us to never change our sincerity toward music and gratitude to our fans,” adds Seonghwa. This is echoed by San, who adds that ultimately, “I’d be satisfied if ATEEZ’ name came up when someone asks who the coolest artist is at the end of the year.”

“I want to make more events with ATINY,” says Hongjoong. “That’s a goal for this year because we always miss them and they always miss us.” Jongho, sitting in the middle of the group, is smiling. He’s been manifesting a more personal ambition. “By next winter I want to be able to snowboard,” he says. “I want to buy my own board, go down the mountain and not fall.”

#ateez #m: all #type: interview #content: i d #era: the fellowship : break the wall #type: article

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fans4wga · 10 months

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'After Comic-Con, Cosplayers Get Greater Clarity on SAG-AFTRA’s Strike Guidelines'

By Abbey White

..."That lack of clarity initially resulted in the spread of misinformation in a community where influencer has become a term with a range of meanings, cosplayers tell THR. “This was done in a time where basically anybody who has social media is a quote-unquote ‘influencer,'” says Feehery, who — after cosplaying for a decade — earns 100 percent of her living off of it like many do, primarily as a costume maker versus performer. “There’s a lot of pressure to ‘perform’ and monetize everything that you do.”

“I’m not saying the union leadership of SAG wasn’t aware of the potential complications for people who are influencers, but I think they were rightly focused on their contract negotiations, called for the strike, voted for the strike, and it was a scramble to put into place all these guidelines,” she adds. “The last time they were on strike, none of this ecosystem existed. The internet was three people’s computers that worked on an intranet. As an ecosystem, people influencing on the internet has only been viable for 15-ish years. It’s such a new avenue of employment.”

Sharma acknowledges that the rollout wasn’t completely smooth. “There was some confusion because all of this has happened so quickly,” he says. “We have 450-ish staff, but that’s down from the 600 we had before the pandemic. We’re still rebuilding, so we’ve all been working really hard to try to staff up, but a lot of responsibility is on very few people’s hands. So I think that we didn’t have every single answer to every single question right away.”

But while the cosplay community might think about “influencer” more broadly, for SAG-AFTRA, the term has a very specific definition under the union’s Influencer-Produced Sponsored Content Agreement, which Sharma describes as “basically commercials agreements.”

It only covers advertiser-sponsored content that directly features that influencer; is self-produced by that influencer through the contracted producer (so the company controlled and operated by or on behalf of the named Influencer); and released, exhibited and/or digitally distributed through the influencer’s or advertiser’s own websites, social media channels (Facebook, Instagram, Snapchat, TikTok, Tumblr, Twitter and LinkedIn), and/or YouTube channels.

Content that is written, filmed or produced for the advertiser by any party other than the influencer — such as a production company, ad agency or PR agency — is not covered by the agreement. There are also a number of things that fall out of the agreement’s scope and are considered “excluded services.” That includes “streamed or recorded on-camera or voiceover content that is not self-produced and/or that falls under the jurisdiction of any other SAG-AFTRA contract,” “creative, editing, distribution and print work” as well as work, like tweets, that is with an advertiser and unrelated to the “influencing” tied to the SAG-AFTRA agreement."

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7a-updates · 2 years

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HYBE’s DIVISIONS AND SUBSIDIARIES

If you’re confused on how HYBE works and why there are so many groups debuting under Hybe here is an easy way for you to visualize it!

HYBE (PARENT COMPANY)

HYBE operates as a record label, talent agency, music production company, event management and concert production company, and as a music publishing house.

BIG HIT MUSIC

BTS

TOMORROW X TOGETHER

LEE HYUN/MIDNATT

TRAINEE A (DISBANDED)

PLEDIS ENTERTAINMENT

SEVENTEEN

NU’EST (DISBANDED)

HWANG MINHYUN (former NU’EST member)

BAEKHO (former NU’EST member)

FROMIS_9

TWS 🆕

BELIFT LAB

ENHYPEN

I’LLIT 🆕

SOURCE MUSIC

GFRIEND (DISBANDED)

LE SSERAFIM

ADOR

NEW JEANS

KOZ

ZICO

DVWN

BOYNEXTDOOR 🆕

HYBE JAPAN

&TEAM

24kumi 🆕

HYBE X GEFFEN RECORDS

KATSEYE 🆕

Subsidiaries within HYBE can be paritially or fully owned and each division operates independently of Hybe Corporation but receive creative support from HYBE

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apcseo · 29 days

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Secrets Behind a Successful Marketing Campaign

Explore the key secrets to creating a successful marketing campaign, from setting clear goals to data-driven optimization.

In today's competitive business landscape, a successful marketing campaign can be the key differentiator for brands aiming to stand out from the crowd and achieve their goals. Whether the objective is to increase brand awareness, drive consideration, or boost conversion rates, a well-executed marketing campaign can make a significant impact. In this blog we will delve into the secrets behind successful marketing campaigns, exploring the strategies deployed by marketing agencies and full-service agencies to achieve outstanding results.

To achieve a successful marketing campaign, marketing agencies utilize these key points in mind:

1.Setting Clear Goals and Objectives One of the fundamental secrets to a successful marketing campaign lies in establishing clear and measurable goals and objectives. By understanding the desired outcomes, a brand can align its strategies accordingly. These goals may include increasing brand visibility, attracting new customers, retaining existing ones, or driving sales. A marketing agency works closely with the brand to define these objectives, ensuring they align with the overall business goals.

2.Audience Research and Insights To create a captivating marketing campaign, understanding the target audience is paramount. A marketing agency conducts comprehensive research to gain insights into consumer behavior, preferences, and demographics. Armed with this knowledge, you can tailor campaigns to resonate with the target audience, utilizing their language, interests, and aspirations. By carefully segmenting the target audience, a successful campaign speaks directly to the specific needs and desires of the customers. Example: Dollar Shave Club's "Our Blades Are F***ing Great" campaign targeted young, cost-conscious men frustrated with expensive razor blades. By understanding their audience's frustrations, the company created a humorous and memorable video that quickly went viral, resulting in significant customer increase.

3.Creativity and Innovation In today's fast-paced digital landscape, creativity and innovation play crucial roles in capturing the attention of consumers. To stand out from the ever-increasing noise, a marketing agency employs creative strategies and innovative approaches. This may involve leveraging cutting-edge technologies, incorporating interactive elements, or utilizing unique storytelling techniques. By thinking outside the box, a successful campaign can evoke emotions, generate engagement, and leave a lasting impression on consumers. A successful marketing campaign often revolves around a unique and compelling proposition that differentiates your product or service from the competition. This proposition should emphasize the value it brings to customers in a clear and concise manner. Example: Apple's "Get a Mac" campaign focused on the simplicity, reliability, and user-friendly nature of their Mac computers compared to PC counterparts. By highlighting this unique selling proposition, Apple successfully attracted customers who valued these features.

4.Consistent and Multi-Channel Communication To ensure the success of a marketing campaign, consistent and multi-channel communication is paramount. A full-service agency excels at creating holistic strategies that span across various channels, blending offline and online mediums seamlessly. Whether it's through social media, email marketing, print advertising, or experiential events, a comprehensive approach that reaches the target audience at various touchpoints enhances campaign effectiveness. Consistency in messaging and branding reinforces brand recognition and builds trust with consumers.Integrating different mediums ensures consistency and allows for a more comprehensive reach. Example: Old Spice's "The Man Your Man Could Smell Like" campaign integrated TV commercials, social media, and online videos, creating a viral sensation. The campaign's multi-channel approach amplified its reach, generating millions of views and increasing product sales. 5.Data-Driven Optimization

A successful marketing campaign is not measured solely by the initial results but also by the continuous optimization process. By analyzing data and monitoring key performance indicators (KPIs), a marketing agency can identify areas of improvement and refine strategies accordingly. Through A/B testing, customer feedback, and data-driven decision-making, a campaign can be fine-tuned to maximize its impact and deliver superior results. Data-driven optimization ensures that campaigns are not stagnant but evolve to meet the dynamic needs of consumers. Conclusion In the realm of successful marketing campaigns, various secrets contribute to achieving outstanding results.Collaborating with a marketing agency or full-service agency that possesses the expertise and experience increases the likelihood of a campaign's success. By incorporating these secrets into your campaigns and studying real-world examples, you can significantly improve your chances of achieving marketing success. Remember, it's not only about creativity and innovation but also about understanding your customers and delivering a message that resonates with them.

This post was originally published on: Apppl Combine

#ad agency #marketing agency #successful marketing #advertising agency #advertising agency in delhi #creative agency in delhi #top 10 advertising agencies in delhi ncr #apppl combine

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971productions · 2 years

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#1 live streaming services in Dubai | Best videographer in Dubai

971 is media production company in dubai, UAE.We offer services like photography, video production, live production, live streaming services in dubai, content creation, photo booth rentals and many more.

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creativevisinories · 1 year

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Creative Visionaries - Best Digital Marketing & Website Development Company

#Creative visionaries #Creative agency #best Branding company #best Design and development company #best digital Marketing company #Advertising #digital marketing #Social media marketing company #Web development company #Digital marketing #User experience (UX)#Search engine optimization (SEO)#E-commerce #Photography #Video production #Animation #Event management #google CPC #digital marketing at affordable rates

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avengingseo · 4 months

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From Tradition to Trends: Your Partner for Creative Digital Marketing in Jaipur

In the heart of Rajasthan, Jaipur stands as a city that seamlessly blends tradition with modernity. With its rich cultural heritage and vibrant atmosphere, Jaipur offers a unique canvas for businesses to showcase their products and services. In this era of digital transformation, the transition from traditional marketing methods to contemporary digital strategies has become imperative. For businesses seeking to make their mark in the Pink City, creative digital marketing agency in Jaipur serves as the key to unlocking new opportunities and reaching a wider audience.

Embracing Digital Transformation in Jaipur

Jaipur, with its historical charm and modern infrastructure, has become a hub for various industries. From traditional crafts to tech startups, the city's business landscape is diverse and dynamic. To thrive in this competitive environment, businesses must adapt to the evolving preferences of their target audience. This is where creative digital marketing comes into play.

The shift towards digital marketing in Jaipur is not just a trend but a necessity. With the increasing internet penetration and the rise of smartphone usage, consumers are actively engaging with brands online. Traditional methods like print ads and local events, while still relevant, may not suffice in capturing the attention of the tech-savvy Jaipurites. Creative digital marketing acts as a bridge between tradition and trends, ensuring that your brand resonates with the roots of the city while embracing modern communication channels.

Crafting a Digital Identity

Establishing a strong digital presence is paramount in the digital age. Your brand's online identity is often the first point of contact with potential customers. A creative digital marketing strategy involves crafting a compelling narrative that reflects the essence of your brand while resonating with the digital-savvy audience in Jaipur.

From visually appealing social media campaigns to engaging website content, every aspect of your online presence should tell a story that captivates and converts. This narrative should be an ode to Jaipur's rich cultural heritage, seamlessly integrated with the contemporary lifestyle of its residents.

Leveraging Social Media for Jaipur's Dynamic Audience

Jaipur, like any other city, has a diverse population with varied interests and preferences. Social media platforms provide a dynamic space to engage with this audience. From Instagram's visual appeal to Facebook's community-driven atmosphere, understanding the nuances of each platform is crucial for a successful digital marketing strategy in Jaipur.

Creative content tailored to the local tastes and preferences can go a long way in establishing a meaningful connection with the audience. Whether it's showcasing the intricate details of traditional crafts or highlighting the buzzing food scene in Jaipur, social media platforms offer endless opportunities to showcase your brand's personality.

SEO Strategies for Local Visibility

In a city like Jaipur, where local businesses play a significant role, optimizing for local search is imperative. A robust SEO strategy tailored to the local context ensures that your business appears in relevant searches, driving foot traffic to your physical location or increasing online visibility.

Incorporating local keywords, creating location-specific content, and managing online reviews are essential components of a local SEO strategy. By aligning your digital marketing efforts with the specific needs and interests of the Jaipur audience, you can enhance your brand's discoverability and credibility.

Jaipur's Digital Landscape: A Canvas for Innovation

Jaipur's unique blend of tradition and modernity creates a fertile ground for innovative digital marketing campaigns. From interactive virtual tours of historical sites to AR-powered experiences that showcase traditional art in a contemporary light, the possibilities are endless.

Collaborating with local influencers and artisans can add an authentic touch to your digital campaigns, resonating with the community on a deeper level. By staying attuned to the pulse of Jaipur's digital landscape, businesses can continuously evolve their creative digital marketing strategies to stay ahead of the curve.

Conclusion

As Jaipur continues to evolve, businesses must embrace the power of creative digital marketing to connect with the city's diverse and dynamic audience. From weaving a compelling narrative that pays homage to tradition to leveraging cutting-edge technologies for innovative campaigns, the journey from tradition to trends is a transformative one.

In this digital era, the success of businesses in Jaipur hinges on their ability to seamlessly blend tradition with contemporary digital strategies. By partnering with a creative digital marketing agency in Jaipur that understands the nuances of Jaipur's market, businesses can embark on a journey that not only captures the essence of the Pink City but also propels their brand into the digital spotlight. Embrace the future with a nod to the past – let your brand's story unfold in the vibrant tapestry of Jaipur's digital landscape.

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jakecontor · 1 year

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How do marketing agencies develop marketing strategies tailored to individual businesses?

Marketing agencies develop marketing strategies tailored to individual businesses through a systematic and iterative process. Here are the key steps involved:

Understanding the Business: The agency begins by gaining a deep understanding of the client's business, its industry, target market, products/services, competitive landscape, and unique selling points. They may conduct interviews, research, and analysis to gather this information.

Defining Goals and Objectives: The marketing agency works closely with the client to establish clear marketing goals and objectives. These goals should align with the client's overall business objectives and be specific, measurable, achievable, relevant, and time-bound (SMART).

Conducting Market Research: Thorough market research is conducted to gain insights into the target audience, consumer behavior, market trends, and competitor strategies. This research may involve surveys, focus groups, data analysis, and studying industry reports.

Identifying Target Audience: Based on market research findings, the agency identifies and defines the client's target audience segments. They develop buyer personas or customer profiles that capture the characteristics, needs, and preferences of these target segments.

SWOT Analysis: The agency performs a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to assess the client's internal capabilities and external market conditions. This analysis helps identify areas of competitive advantage and areas that require improvement.

Defining Value Proposition: The agency works with the client to articulate a clear value proposition that differentiates their products/services from competitors. This involves understanding the unique selling points and crafting compelling messaging that resonates with the target audience.

Strategy Formulation: Based on the gathered information and analysis, the marketing agency develops a comprehensive marketing strategy that outlines the key approaches, tactics, and channels to achieve the defined marketing goals. This may include digital marketing, content marketing, social media, advertising, public relations, events, etc.

Setting Key Performance Indicators (KPIs): The agency establishes measurable KPIs that align with the marketing goals. These KPIs could include metrics such as website traffic, conversion rates, customer acquisition, brand awareness, engagement levels, or return on investment (ROI).

Implementation and Execution: Once the strategy is finalized, the agency creates a detailed marketing plan with timelines, budgets, and action steps. They collaborate with the client to execute the plan, utilizing various marketing tactics, platforms, and creative assets.

Monitoring and Optimization: Throughout the implementation process, the agency closely monitors the performance of marketing activities against the defined KPIs. They use analytics tools, data tracking, and reporting to measure results and make data-driven adjustments for optimization.

Ongoing Evaluation and Adaptation: Marketing agencies continuously evaluate the effectiveness of the marketing strategy and tactics. They analyze data, gather feedback, and make necessary adaptations to the strategy based on market changes, customer feedback, and performance insights.

By following these steps, marketing agencies can develop marketing strategies that are customized to suit the unique characteristics, goals, and target audience of each individual business they work with.

#marketing agency

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hausofjyl · 7 months

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❤꧁ღ⊱♥ Haus of JYL - JYL Records ♥⊱ღ꧂❤

"If JYL likes it, then I like it! JYL Exclusive!"

JYL Records, also known as The Haus of JYL or JYL Entertainment, is a fictional South Korean multinational entertainment agency. The company was established in 2010 by Jiyeon Lee, operating as a record label, talent agency, music production company, event management and concert production company, and music publishing house. In August 2019, Hybe Corporation became a major shareholder however JYL still remains an independent label. As of date, artists under the agency include the groups Twist, Dizzy, and Statice.

JYL Records was founded on July 28, 2010, by Jiyeon Lee, who worked under JYP Entertainment as a former soloist turned creative director for various artists between 2000 and 2008. Jiyeon joined JYP Entertainment in 1999 as a soloist, however, she would eventually go on an indefinite hiatus due to having a passion for creative direction and talent management instead. Jiyeon would find herself working more behind the scenes and thus found herself being promoted to creative director and talent manager, leading to the image branding and talent acquisition of Rain, 2PM, and Wonder Girls.

As a former vocalist, Jiyeon would give vocal lessons to students, including children of her friends, who would often ask her to train their aspiring children. It wasn’t until Jiyeon would begin training a young Jeong Mina of Twist for five years that led to Jiyeon wanting to form a girl group. Wanting to form the biggest girl group in the world, Jiyeon began scouting for trainees silently until she would get enough to build her own agency in 2010. Between 2005-2010, Jiyeon would suggest Mina to train at JYP Entertainment and Big Hit Entertainment until JYL Records had a foundation to stand on.

Formation and Debut of Twist:

The formation of Twist began in 2005, when Jiyeon Lee began vocal training with Jeong Mina, prior to the label’s creation in 2010. Jiyeon was wildly impressed with Mina’s vocal potential, and eventually recruited Mina as a trainee for JYP Entertainment and BigHit Entertainment between 2006-2009 before transferring to JYL Records once the label was created. In 2012, Sohye was cast as a trainee by JYL Records via audition after Jiyeon scouted Sohye at a local beauty pageant in California. In 2012, Chaeyoung was cast through an audition after being spotted at a high school art exhibit. In 2015, Hyerim joined JYL Records although she won first place at a YG Entertainment audition. On May 5, JYL Records confirmed that the first group of the label will include four members and revealed its official name as Twist. According to Jiyeon Lee and the members of Twist, the group’s name emphasizes the many individual charms of the members and their abilities to put a twist and stylistic charm to anything they do. Twist debuted on September 1, 2016.

#❝𝐡𝐚𝐮𝐬 𝐨𝐟 𝐣𝐲𝐥 - 𝐣𝐲𝐥 𝐫𝐞𝐜𝐨𝐫𝐝𝐬❞#fake kpop idol #oc kpop gg #idolverse #fictional idol oc #kpop oc #fictional kpop community #fictional idol community

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