A constructive approach to building a solid Femslash Subculture in a new fandom, a thread (+ anecdotal “Case Study”)
(I posted this as a thread on twitter a week ago in response to some pretty old arguments getting thrown around again; the situation has cooled down now, but somebody asked me to put this thread on tumblr, and I thought it could help some people, so here we go.)
In 2013 I was in the Silmarillion fandom when the Hobbit movies brought in a giant influx of new fans.
I was not one of the people who had been into the Silmarillion for ages, I only just read the book too, and the fandom at the time was very much in flux.
Since Baldur’s Gate is in a similar situation - a very old fandom with a new influx of fans and new characters - I think it might be helpful for me to explain how we created a space for fanwriters and -artists to explore and celebrate femslash ships.
Here are my recommendations for femslash fans who want more f/f fanworks in the Baldur’s Gate 3 fandom, sectioned off in
“3 Warnings”
“3 Ways forward”
and a “””Case Study””” of what happened in the Silmarillion fandom.
Warning 1: Be aware that your fandom is a baby.
Nominally, the game has been out for less than a month. Most people who will write amazing fanfics for your favorite characters maybe don’t even have the game yet because they can’t afford it until the Christmas sales, or they just haven’t finished it yet (like me). Most people don’t want to write for a fandom until they have consumed all available canon. You don’t know how the fandom will look like yet, but you can start building a solid foundation to influence it.
Warning 2: Don’t alienate the Astarion-fans.
Astarion is fandom-bait. He is the exact kind of character people who ‘don’t get it’ have been fuming over for decades, and who people who ‘do get it’ get obsessed with. He is the exact formula that has been working since at least the 80s: A morally grey bad boy with slightly edgy good looks who is also - and this is THE key for this kind of fandom-bait - very vulnerable and can absolutely be made into a better person/ be healed by his love interest.
This is why most heroes in (especially older) romance novels work. This is why Lestat worked. This is why Kylo Ren worked.
The thing is - the people who go gaga over him now? A lot of them will grow bored at some point. Either they will leave the fandom, or they will become invested in other characters from this fandom.
So the worst thing you can do is make them feel like the femslash community is rude, confrontational, whiny. Sorry, but that is how fandom works.
Fanwriters write fanfics for 2 reasons: 1. They have fun while writing something specific. 2. They get great interactions because they write something specific. If they look at the f/f corner and see people constantly fighting or complaining, guess what? They won’t be as interested in writing about their favorite female characters. And especially in Baldur’s Gate 3, the female characters are not easy to love, but once you do, they have potential to make you into absolute stans. I disliked Lae’zel a lot during Act 1, but by now I honestly think she’s the absolutely cutest. And Shadowheart is definitely intriguing, but I want to know how her story ends before I get really invested in her. (And we don’t even have to talk about Karlach…)
Warning 3: Lurkers have no voice in fandom.
Sorry, but this is a fact. If you don’t write fanfic or draw fanart, you don’t get to complain about what other people draw/write about. We create fanworks because we are enjoying them, not because of some social obligation. We are giving you free labor, and if you keep complaining about the things we write because it’s not what you want to see, we will just be less likely to write the things you want to see. So if you don’t create your own fandom content, you can whine as much as you want, but you will just make those who actually do create look at your whole niche of fandom with way less interest than they might have had.
Now, what can you actually do to build the basis for a solid femslash subfandom?
Measure 1: For lurkers: Support those who create fanworks you like.
And I’m not saying financially. I’m coming from an old-school-fandom perspective here. You know what will absolutely make me want to write another fic for a pairing that maybe doesn’t have as much works about them as the big ships? Really, really nice people who either write detailed comments on my fics, or who engage with me on social media - like, actively comment on my post or even hop in my DMs and tell me how much they liked something I have written.
Complaining about people who don’t write your ships is the worst thing you can do. Celebrating people who do write your ships is the best thing you can do.
Measure 2: For most writers: Kind of logical, but - write.
Write long-fic, short-fic, flash-fic about your favorites. Plaster your social media profiles with it. Do monthly challenges, request your pairings in cross-fandom exchanges, write long rambly threads about how awesome they are. Right now, YOU get to potentially create the fanon. You get to sway people’s opinions of characters. And you get to actively build this community.
And please, try not to get discouraged if it’s hard at first. Like I said - this fandom is a tiny baby that only just started screaming its little red head off. New fans will come. And they will do the same as the person in the screenshot, and maybe if they actually look through the ‘other tag’ bar or by filtering for F/F, they will find your works and be super happy about it.
Measure 3: For fans who want to invest more time and effort: Organize cool stuff for your community.
Fests, exchanges, challenges, discord servers, tags on tumblr or mastodon - there are tons of things you can make happen that will inspire people to create. Make a femslash month with themed weeks and prompts every day, for example, both for fanfic, fanart, edits, fanvids, whatever kind of fan-work anybody wants to contribute. Or make a challenge with a list of prompts, or a generator, or anything else you personally are able to do. Invite people to participate. Make it easy. Make it fun and welcoming.
And now to my “”case study”” which is completely anecdotal but which definitely left an expression on me.
The situation: The winter of 2013/2014. The second Hobbit movie has come out, Elrond is hot, Galadriel is hot, Tauriel is polarizing, Legolas looks weird. A ton of new people come into the Tolkien fandom, and discover the Silmarillion.
The Silmarillion-fandom has to deal with a new influx of people like it never has since the LotR-films. These are new fans who are used to new fandoms, not the LJ-survivors who make up a lot of the fandom. The new fans glom onto the usual suspects - Maedhros/Fingon, especially. But with Galadriel and Tauriel being so prominent in the Hobbit movies, the few fans who were already trying to put some femslash flavor in this fandom suddenly get a trickle of new people. Not that many. But some.
And then somebody decides to try and build a little bed for that trickle. Tumblr-User Elleth (not sure if she’s still around) creates the (by now defunct) archive “Textual Ghosts” to register all 600 unnamed wife characters in Tolkien’s work. A labor of extreme love for a fandom, and a big stepping stone for a developing femslash-subfandom. Soon afterward, tumblr-user Elleth and I start the first Legendarium Ladies April Event (legendariumladiesapril.tumblr.com) which would - without my continued support because I’m a fickle bitch and I’m still sorry about that - continue until 2020 and fill the event archives on AO3 with 150 new fics - which doesn’t seem a lot, but it also leaves out a lot of fanfics, fanart, fanpoems, fanedits etc. that were only ever posted on tumblr.
Meanwhile, I - always a multi-shipper and not devoted only to femslash, but VERY devoted to kinky smut which is also not really such a big thing in the Silmarillion fandom at this time - open a kink meme for the fandom. It creates a few new smuttier fanworks, but it also creates a few handful of female-centric works when I make a mini-event for world women’s day.
I am sorry to say that I abandoned this one too after about a year or two, but the kink meme is still there. (It would take another 8 years for somebody to be like “Hey so maybe you have incapacitating adhd, would you like to try ritalin?”)
Anyway, in this way, that trickle did become a brook. The M/M and even M/F works still outnumbered the F/F ones by miles, but F/F fans (and fans of female-centric works) WERE fed. And maybe more importantly - we built a community of people interested in the stories of women who were treated extremely badly by their source material. We made friends, we wrote stories for one another, we had fun. And that’s how you make a community within a fandom - you find some way to make it FUN.
(If Elleth should read this, I’m sorry for being an absolute flake, you’re wonderful.)
Oh also this is when I realized I’m not straight. So there’s that, too.
So if really love a fandom and you want to have more femslash works in this fandom? Start working towards it. You don't have to do it alone, there are other people out there who want to help you. But you need to find each other.
And you REALLY need to encourage each other.
(And also, stop making people outside of the femslash space associate you with nothing but complaints. That's not going to bring anybody into the fold. Be inviting, welcoming, have fun, be a positive community people WANT to join.)
And just to make my own position a little clearer:
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