Since the 1960s, Los Angeles’s Sunset Strip has hosted a kaleidoscope of custom-built billboards. They’ve been labeled variously as “sky trash” and art. An architecture critic once called a 70-foot Marlboro Man “one of the most effective landmarks in the confusing landscape of our city.” Timeline put together a photographic field trip to the Sunset Strip’s last 50 years of billboard advertising.
Timeline
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The Biblical Marlboro Man. LIFE, March 29, 1928
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Marlboro Lights ad 1988 / 1990
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Tom of Finland aka Touko Laaksonen
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Napoleon Bonaparte, the Marlboro Man. THE NEW YORKER, January 28, 1928.
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