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trenttrendspotter · 11 days

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How to Differentiate a Beauty Product & Fill a Consumer Gap

Sarah Foley is a partner at SWAT Equity Partners, an investment firm that supports emerging growth consumer brands that are disrupting their categories across various product and service sectors.

She manages all aspects of the firm's activities and has led SWAT Equity’s investments in several businesses including Supergoop, Banza, Repurpose, Dipsea, Womaness, Mad Rabbit, and more.

This firm is able to identify brands that are positioned to shake up the industry and break through the norms. The team uses its combined experience for creative vision, financial discipline, investment expertise and more.

Foley has more than 20 years of experience as a seasoned private equity professional, operator and investor across a variety of industries.

What kind of companies do you look to invest in?

[SF]: First and foremost, we look for consumer-facing products or services with real points of differentiation addressing the needs of an underrepresented customer with oversized demand.

Oftentimes, this is most easily seen with companies building products or services for the next generation [which are] younger customers whose purchase decisions are highly influenced by attributes and features that are more important to them than offerings from legacy brands that were built decades earlier.

Then, we apply our experience in finance, investing and marketing to filter those companies that have at least $1 million in annual sales, strong financial metrics we know will improve with scale, success conveying their differentiation and value proposition to early adopter customers, and a leadership team with vision, passion and resilience.

What makes a company attractive?

[SF]: Seeing early indications that a product or service gap for an underrepresented customer with oversized demand is being filled successfully. Those early signs vary.

For example, one sign may be an increasing rate of repeat customer purchase behavior online. Another may be new retailer partners pursuing the brand to offer products in their stores.

Or, average order values growing. Or, strong quarterly or annual sales growth without substantial rounds of capital required for support.

We then get excited about helping the leadership team pursue strategies to continue scaling while increasing overall efficiency with our investment capital and other support.

A couple of examples within SWAT Equity’s current portfolio include Banza, originally a better-for-you pasta brand using chickpea flour to offer consumers a higher fiber and protein alternative that has expanded its product portfolio to include frozen pizza and waffles.

Another example is Mad Rabbit, which offers uniquely formulated skin care products addressing pre-, post- and everyday care items for people with tattoos.

What is a turn-off about a company?

[SF]: Unrealistic expectations about how long it takes to scale a company and build brand equity.

We believe a typical consumer brand requires about 10 years to develop a position of authority and recognition in its chosen category.

Because we invest quite early in this journey, it is imperative that the leadership team have the vision, passion and resilience to endure.

What is most interesting to you about the wellness sector?

[SF]: It has infiltrated everything we do at SWAT Equity. It is a major filter we utilize for all types of consumer packaged goods categories, and also affects how we approach mental, physical, financial, relationship and other areas of wellness.

We believe wellness is a euphemism for living your best life. Wellness used to be buzzy, but we firmly believe better-for-you is helping drive our economy.

Each demographic generation is more ingredient label conscious, aware of wasteful packaging, weighing the price to value proposition and focused on whether a brand’s mission aligns personally.

All of these “ingredients” set the stage for SWAT Equity to discover and actively support the brands consumers can’t live without before they know they can’t live without them.

Any tips on sprucing up an investor deck?

[SF]: Keep it shorter and make sure it answers these questions:

Why do we need this?

How are you different?

What early success are you seeing with adoption?

Is the founder’s personal mission attached to the why?

There was so much “tourist” capital that crept into the consumer space in the past five years - largely driven by technology investors who viewed e-commerce as tech-enabled rather than one of many channels of distribution our brands utilize.

We like it when they have commerce up and are getting enough traction that they are ready for the next step so you can go in with the right pitch.

What makes you perk up when you hear it in an elevator pitch?

[SF]: When founders succinctly describe their brand in such a way that I can quickly visualize the market gap they aim to fill. Punctuating that with a compelling operating or financial efficiency metric wins extra points.

What trends have you been spotting?

[SF]: More doctor-developed beauty products with science-supported ingredients that address efficacy, particularly in skin and hair. We are also seeing more personal care products addressing women’s health needs for Gen Z through boomer consumers.

What do you predict will be the future of wellness?

[SF]: Wellness has permeated everything, and each successive generation will make more educated choices. I also believe there will also be more women-founded businesses in this category.

What changes should a brand make in this time of transition?

[SF]: Companies must strive for improving efficiency. Look and relook at how you are spending your capital. Constantly study your gross margin and contribution margin by product, channel and individual retailer and do not evaluate your marketing spend only by an LTV/CAC [ lifetime value/customer acquisition cost] ratio.

Instead, focus on if your first order is profitable rather than at what point your customer becomes a profitable one.

Lastly, we believe marketing spend is becoming more and more difficult to attribute to a single channel of distribution. We have been studying a brand’s marketing efficiency ratio to evaluate whether or not the team is learning and iterating on all types of marketing spend that may drive sales.

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trenttrendspotter · 17 days

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While PR may not be a magic bullet, when it hits the mark, it's pure magic. These media publicity placements in Food & Wine, The New York Post and Esquire proved to be the enchanted wand that helped transform our client's visibility and reputation, this month.

You too can embrace the power of strategic PR to weave captivating stories, spark meaningful conversations, and cast a spell on your audience.

#PRMagic #StrategicStorytelling #BrandEnchantment #PowerOfPR

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trenttrendspotter · 23 days

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Beauty Tech Highlights from CES 2024

The 2024 Consumer Electronics Show (CES) at the Las Vegas Convention Center, where cutting-edge technology merged seamlessly with imaginative brilliance, served as a global stage for visionaries, industry leaders and enthusiasts.

The event unveiled the future as the industry steps into a new era of technological marvels. In the beauty and cosmetics space specifically, self-tech plays a significant role in driving innovation and transforming the way people approach skin care, makeup, grooming and shopping.

One attendee, Amy McDonald, owner and CEO of Under a Tree, a consultancy, wellness industry developer and adviser, said, “I walked away from this trade show with hope and the utmost reverence and respect for the human spirit. Bright minds are making more solutions accessible...”

Let's explore the groundbreaking developments unveiled at CES, showcasing the transformative power of self-tech in the beauty and cosmetics industry.

3D Virtual Shopping

While many have become accustomed to the convenience of two-dimensional shopping from the comfort of their homes, the emergence of 3D virtual shopping at CES introduces an entirely new dimension to the consumer web.

Obsess is pioneering the next generation of online shopping interfaces with its proprietary patented technology. Founded by Neha Singh, a former software engineer at Google and head of product at Vogue, Obsess is on a mission to reinvent the shopping experience with AI-powered virtual stores for the web, Roblox and Apple Vision Pro.

Taking virtual shopping even further, Emova provides a virtual fitting experience designed for luxury and fashion. This solution creates a hyper-realistic 3D avatar from a simple selfie in less than 30 seconds, offering users a precise and emotional virtual experience. Emova’s technology reportedly surpasses augmented reality in accuracy, particularly relevant for industries like jewelry, cosmetics and fashion accessories.

There were even new technologies for fragrance shopping. iRomaScents is changing the way people select fragrances with a compact and precise technology that holds and emits more than 100 scents to sample and shop based on personalized preferences, benefitting retailers, fragrance brands and the consumer experience without judgment.

According to the company, shoppers “can receive recommendations from a store assistant or by answering questions from the AI ‘wizard’ on a tablet. Then they can sample the recommended products—completely contact-free, and without getting covered in different sprays.”

Beauty Devices for Better Outcomes

Putting your best skin forward is essential, and better skin shouldn’t require ever-more products and time. The Fia Air Primer is a skin primer mask device that reportedly elevates makeup adherence and significantly improves the appearance of acne, enlarged pores and oiliness in the long term. With or without makeup, the skin becomes more refined, renewed and restored.

Meanwhile, utilizing medical-grade LED masks for facial rejuvenation, Lustre ClearSkin initially gained recognition for treating post-cancer patients with scarring. The company now offers a range of LED masks, standing out with their medical and FDA-stamped products.

A French brand, Beautigloo, specializes in electro-beauty appliances and tools for your wellness routine. From refrigerated beauty boxes and cryo sticks to gua sha rollers and collagen droplets, Beautigloo is a resource for anti-aging and skin rejuvenation.

Natural and Eco-conscious Hair Care

In the pursuit of natural and eco-conscious beauty, K Headspa offers a holistic experience beyond the mere aesthetics of hair washing. K Headspa is committed to rejuvenating the scalp, enhancing hair quality and bestowing a more youthful appearance by dramatically improving shampooing and hair analysis equipment.

Its suite of offerings includes a Portable Shampoo Bowl, a digital Scalp & Skin Analyzer, Premium Shampoo Bed/Chair and a suite of scalp care cleansers.

What’s Next

Self-tech advancements in the beauty and cosmetics industry focus on personalization, convenience and innovation, offering consumers more tailored and effective solutions for their needs.

These new products and features provide a more immersive customer experience that has forever changed the way we shop and take care of our physical well-being.

Nancy Trent (nancy@trentandcompany) is a writer and speaker, a lifelong wellness activist, a globe-trotting trend watcher, and the founder and president of Trent & Company, the leading wellness PR firm. Trent & Company, which launched many health and beauty brands, grew out of Nancy’s personal and passionate commitment to helping people live longer and healthier lives. A former journalist for New York magazine, Nancy has written seven books on healthy lifestyles, serves on the editorial boards of several magazines and travels around the world speaking at conferences and trade shows on trends in the marketplace. She is a recognized expert in PR with more than 30 years of experience creating and managing highly successful campaigns.

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trenttrendspotter · 24 days

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25% of the population complain about bloating. Most of us don’t even know what bloating really is, what causes it or what to do about it. We’ve invited the media to join us in the kitchen of bloating expert, Dr. Kenneth Brown, our favorite gut check doctor, along with some expert guests to tell us how to beat bloating with every bite ahead of National Bloating Prevention Day on April 8.

#health #wellness #bloating #guthealth #doctors #food #press #media #publicity #pr

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trenttrendspotter · 27 days

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From the Oscars to the Emmys, there are awards to highlight the movies that make you cry or characters that make you laugh. But what about movies that remind you to do mental health checks? Shows that encourage you to stock your refrigerator with veggies? Content that inspires one to do good and be well in all aspects of their life.

As the first wellness-focused PR firm, Trent & Company introduced the inaugural “Wellie Awards” for outstanding contributions to the positive portrayal of wellness in entertainment.

Wellness wove its way through our cultural landscape last year, at times loud and flashy, and at times complex and harder to detect. With the 2024 Wellie Awards, Trent & Company is celebrating the films, shows, books, etc. that depict wellness in a way that encourages the audience to be well.

See the winners in @WholeFoodsMag and on our blog, The Trent Trend Spotter.

#health #wellness #pr #publicity #movies #tvshows #documentaries #books #memoirs #celebs #culture #lifestyle #celebrate #mentalhealth

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trenttrendspotter · 1 month

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BAM Ventures is Seeking Brands with Super Fans: an Interview with Shamin Rostami Walsh

Mar 28th, 2024

Nancy Trent, Trent & Company, Inc.

BAM Ventures, an early stage VC firm based in Los Angeles, focuses on backing the next rising consumer brands, products and technologies worldwide. This firm supports entrepreneurs and takes a collaborative and founder-friendly investment approach. They mainly seek to mitigate risk and optimize returns by investing early and dedicating their time, relationships and expertise at the optimal point of value and opportunity.

Shamin Rostami Walsh, managing director at BAM Ventures, has been an angel investor for more than 17 years and gained experience in the consumer space through her early investments in companies such as Sweetgreen, Flexport and Sir Kensington’s.

Before joining BAM Ventures, she was a consumer-focused partner at a generalist firm with tangible assets in 3PL/fulfillment, cold storage/co-packing and manufacturing, giving her a holistic perspective through which to evaluate emerging consumer businesses.

Rostami Walsh also leveraged her experience as a transactional attorney to assist in contract negotiations, fund formation and fund construction.

I recently spoke with her to understand what she looks for in beauty brands and how the brands can get attention from investors.

What kind of companies do you look to invest in?

[SRW]: Pre seed and seed in a number of categories that are broadly consumer, including consumer brands and consumer technologies.

What makes a company attractive?

[SRW]: Founders who understand customers and their market. Traditional paid marketing is expensive, so we want founders that understand the customer’s pain points. We look for founders who understand that it's not just a transactional experience, but it's also how they solve a problem and have the ability to convincingly communicate that and cultivate trust. We want founders who can cut through the noise.

What is a turn-off about a company?

[SRW]: Being a copy, cut and paste from the playbook of a successful brand.

What is most interesting to you about the wellness sector?

[SRW]: Beauty and wellness are interesting because there's always an opportunity for a breakout brand even though there is so much competition. As consumers, brands, science and technology become more developed we are constantly learning, updating definitions and evolving categories. There are macro shifts, trends and cultural patterns that we need to pay attention to.

Any tips on sprucing up an investor deck?

[SRW]: Keep it as simple as possible. A venture capital fund sees 10-20 a day, so see if you can find the one thing we can zero in on and focus on that.

First, capture our attention.

Ask yourself these questions:

Why does this product exist?

Why is this a good market to go into now?

Why are you the one to bring out this product?

Why is now the time to do it?

How big is the market?

What is your underlying business model and how will you monetize?

Additional questions can always be answered but not everything has to be answered in the deck. You don’t want investors to mentally check out. You want to make sure the fundamentals are there but don't get diluted with extraneous stuff.

What makes you perk up when you hear it in an elevator pitch?

[SRW]: The brand can be distilled to one line and it hooks me. For example, we all know a retinol is great for anti-age, but prescriptions are too harsh and drug store versions are too weak, so we found something in between...

I understand it, I don't have the details, but I might want to hear more.

What trends have you been spotting?

[SRW]: A lot of segmentation for Gen Z or seniors. People are drinking less so the nonalcoholic space is growing. Consumers are also more interested in ingredients and more Ingredient based products. Our goals are not much different but there are new ways to tackle them.

What do you predict will be the future of wellness?

[SRW]: More customization, segmentation and addressing your own specific needs. There are more demanding consumers as well. It's less about what’s brand new and more about being readily adaptable to what's becoming mainstream.

What changes should a brand make in this time of transition?

[SRW]: A brand doesn't need to adjust, they just need to speak to someone. We seek brands with super fans and it’s a necessity for brands to have their own identity.

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trenttrendspotter · 1 month

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Healthy hardware? You bet! We’re showing off sustainable ways to keep your home and environment safe and efficient @nationalhardwareshow with cleaner cleaners, organic gardening, biodegradable tools and environmental materials.

#health #wellness #hardware #sustainable #ecofriendly #safe #gardening #clean #biodegradable

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trenttrendspotter · 1 month

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Trendspotting at the Consumer Electronics Show

Automated Self Care Redefines our Relationship with Technology

Las Vegas, NV—The recent Consumer Electronics Show (CES) at the Las Vegas Convention Center illuminated a compelling shift in focus. As we navigated through the vast array of cutting-edge innovations, one overarching theme stood out among the rest: the transformative power of self-tech. From January 9 to January 12, CES 2024 showcased many advancements that not only redefined our relationship with technology but also promised to shape the way we prioritize self-preservation, self-protection, self-awareness, self-monitoring, self-pampering, and beyond.

CES 2024 unveiled a captivating narrative of how technology is increasingly becoming an integral part of our self-care routines.

At the heart of this trend lies the impressive integration of artificial intelligence, constituting a remarkable 28% of the entire show. The exposition not only delved into robotics but also explored the realms of smart home entertainment and office hardware, comprising 13% of the exhibits. Sustainability took center stage at 11%, with innovations in gaming and esports, devices catering to pets, fitness, and even sexual wellness contributing to the multifaceted dialogue surrounding automated self-care.

Brian Comiskey, CES resident "futurist," lent his insights, emphasizing how accessibility tech is seamlessly finding its place in diverse sectors such as digital health, mobility, and gaming. The evolution of technology from a mere aspirational concept to a significant agent of change is evident, with initiatives spanning critical areas like healthcare, climate change mitigation, and digital inclusion.

Amy McDonald, Owner and CEO of Under a Tree Consultancy, wellness industry developers and advisors, shared that she walked away from this trade show with hope and the utmost reverence and respect for the human spirit, saying, “Bright minds are making more solutions accessible and diseases more preventable."

As we delve into the intricate details of the showcased products, it becomes clear that CES 2024 was more than just a display of gadgets—it was a glimpse into the future of self-tech. Spectacular products were uncovered by ingenious brands that are poised to reshape the way we engage with technology, fostering a new era of automated self-care. Here are some of the highlights:

Gadgets elevating our hobbies and our senses

In a world where technology continues to weave itself into the fabric of our lives, the fusion of gadgets with personal interests and hobbies is emerging as a defining self-tech trend. This evolution not only enhances our experience, but also nurtures a sense of community around shared passions. The intersection of innovation, music, communication, and technology is exemplified by MyManu, a brand on a mission to unleash limitless potential.

MyManu's groundbreaking products, such as the Titan, the world's first 4G earbuds, and an advanced conference speaker, showcase the company's commitment to removing barriers and transforming fiction into reality. By seamlessly integrating passion with cutting-edge technology, MyManu is elevating the way we connect, communicate, and enjoy our activities.

Moonbird takes a different approach by guiding users through slow-paced breathing exercises. With a focus on simplicity and the profound impact of breath, Moonbird's product lowers stress, improves sleep quality, and reduces anxiety within minutes, emphasizing the transformative power of a mindful breath.

Another standout in this space is Birdfy, a subsidiary brand of Netvue, which has bridged the gap between technology and nature. Estelle Yang, PR Manager, highlights Birdfy's evolution from a focus on security camera technology to the establishment of the Birdfy series, emphasizing the brand's dedication to providing innovative bird-watching solutions. With features like real-time bird sightings, close-up observation, and species identification, Birdfy has garnered a community of around 200,000 users worldwide, prioritizing customer relationships and fostering joy in exploring the avian world.

SABRE empowers people with confidence through its top-of-the-line security tools for convenient, easy to use, and affordable personal protection. For commuting, traveling, nighttime outings, on-campus strolls, hiking in the woods, walking in the city, and much more, SABRE creates peace of mind. From their alarms to pepper sprays, SABRE is an essential personal safety device that everyone needs to feel safe and protected, no matter where they are.

heat it is a handy medical device that fits on your keychain, scientifically proven to treat itching and pain from bug bites with heat while plugged into a smartphone, without any chemicals. This product is scientifically proven to stop the histamine release triggered by bug bites that cause itching.

Vixion enters the scene with industry-disrupting eye tech that not only adjusts lens thickness in real time but also protects eyes from overwork, relieving long-term stress. This wearable, sharable, and giftable prescription-free frame expands our ability to see, enhancing choices and illuminating the world in a new, enriched way.

EarFun, established in 2018, has swiftly become one of the most acclaimed wireless audio brands globally. Driven by a passion for music, EarFun's Hi-Res wireless earbuds offer premium sound without breaking the bank, aligning with their mission to provide high-quality sound that is accessible to all. Their slogan, "Better Sound, Better Life," encapsulates the belief that technology can seamlessly enhance modern lifestyles, making every listening experience a little more magical.

As these innovative gadgets continue to redefine our hobbies and senses, it becomes evident that self-tech is not just about convenience – it's about fostering connections, joy, and a deeper understanding of ourselves and the world around us.

3D, virtual shopping

Obsess, at the forefront of this paradigm shift, is pioneering the next generation of online shopping interfaces with their proprietary patented technology. Founded by Neha Singh, a former software engineer at Google and Head of Product at Vogue, Obsess is on a mission to reinvent the shopping experience. The company is transforming the conventional thumbnail grid, which has been the standard for 25 years, into an immersive, interactive, and highly engaging visual experience. Obsess empowers brands and retailers to tell their stories and showcase products in a modern, innovative format, leveraging the latest virtual technologies.

Emova takes the concept of virtual shopping even further with an exceptional virtual fitting experience designed for luxury and fashion. This innovative solution creates a hyper-realistic 3D avatar from a simple selfie in less than 30 seconds, offering users a precise and emotional virtual fitting experience. Emova's technology, focused on the face, surpasses augmented reality in accuracy and is particularly relevant for industries like jewelry, cosmetics, and fashion accessories. Going beyond the virtual realm, Emova also addresses the importance of securing and protecting users' unique appearances by offering a blockchain and NFT solution to ensure the safeguarding of users' avatars.

The convergence of Obsess and Emova at CES showcases the potential of 3D virtual shopping to revolutionize the way consumers engage with products. From immersive storytelling to hyper-realistic virtual fittings, these brands are spearheading a new era where the boundaries between the digital and real worlds blur, delivering an enriched and secure shopping experience for consumers. As we step into this futuristic realm, it's clear that the future of retail is not just about products but about the experiences they create for shoppers in the digital landscape.

Tech that renews skin

Putting your best skin forward is essential and better skin shouldn’t require more and more products and time. Fresh skin is the key to long lasting makeup and when your skin is more vibrant, supple, and smooth, you feel good about how you look. Getting the right primer that works for you will give you that photo-finish look, all day long. Radiance and a glow is the biggest reward.

Fia Air Primer is a biotech sensation that is set to improve the lives of millions, no matter the skin type! It immediately elevates makeup adherence (no more frequent touch-ups!), and significantly improves appearance of skin with acne, enlarged pores and oiliness in the long-term, as well as increases the skin’s absorption. With or without makeup, the skin becomes more refined, renewed and restored. When used consistently for two weeks, the company says skin appears more vibrant, smooth, and supple.

Sparking electro-beauty

Electro-beauty is a new, synergistic and captivating territory where technology meets beauty traditions, creating a harmonious fusion that elevates the art of self-care. Electronic sophistication is redefining beauty rituals in this new era of high-tech cosmetic devices. There are now more skincare solutions and unique methods for facial rejuvenation that blend seamlessly with the grace and poise that defines cosmetic beauty.

One example is Lustre Skin care which is using a medical-grade LED mask that first came to the market treating post cancer patients with scarring. This initially put them on the map. They now have a range of LED masks and they truly stand out with their medical and FDA stamp products.

Beautigloo is a French brand specializing in electro-beauty appliances and tools used for your wellness routine. From refrigerated beauty boxes and cryo sticks to gua sha rollers and collagen droplets, Beautigloo is a resource for anti-aging and skin rejuvenation. They continue to innovate while focusing on excellence.

lululab is a skin data-based healthcare platform that encourages people to enjoy a better life filled with wellness and happiness. Their AI skin solution, which includes age prediction and face photography, analyzes skin from people around the world and is set to ultimately expand into the field of predicting diseases. The company says its algorithm acquired two million skin data from around the globe and it has an accuracy of 92%, certified by a professional evaluation agency.

Natural and eco-conscious hair care

In this pursuit of natural and eco-conscious beauty, K Headspa emerges as a pioneer offering a holistic experience that transcends the boundaries of traditional hair care. Beyond the mere aesthetics of hair washing, K Headspa is committed to rejuvenating the scalp, enhancing hair quality, and even bestowing a more youthful appearance to the face. The journey begins with meticulous scalp analysis, ensuring a personalized and tailored approach to each individual's needs. Beyond hair-focused care, K Headspa indulges patrons with soothing foot rubs, the use of specialized acidic water and steam, and a unique life massage. These techniques collectively enhance blood circulation, improve nutrient delivery to hair follicles, and stimulate fascial tissues, creating an immersive and rejuvenating experience.

Device for Alzeihmer’s patients

Creating a truly transformative device for Alzheimer's patients involves addressing the unique challenges and needs associated with the condition. While there is no cure for Alzheimer's disease, innovative technologies can significantly improve the quality of life for both patients and their caregivers. Social Dream and its headset, Dreamsens aim to enhance and bring back memories and life to patients suffering from Alzhiermer’s. Th company says this device can stimulate neurol pathways in the brain that are linked to memory and is proven to be a game-changer for people suffering from this disease and it is reinforcement in bringing back positive emotions.

Your natural, ecological and original space

Every home is overwhelmed with an abundance of electronic products, chargers, hard drives, and cables that lead to significant resource waste and chaos. Nekospace says it has created a one-of-a-kind, low voltage track system with the MET, that keeps space sleek and charged. A minimalist aesthetic home space experience for users that stimulates the senses, encourages personal creativity, and provides a diverse and comfortable atmosphere. Their no more wires revolution is a green alternative, an effort to reduce resource waste as well as utilize recyclable and reusable materials within your space. Space is not just a container but a medium that guides emotions, inspires ideas, and showcases individuality.

TV for your furry friend

Dogs don’t have the same color vision as humans and they have a different kind of sensitivity and blurred vision when it comes to screens that are designed for humans. So, for a dog to have a safe and comfortable viewing experience, it needs a device designed with specific settings and filters. Dogsplay is a first-of-its kind technology designed to entertain dogs in a format they can engage with to enhance their overall wellbeing. This all-in-one solution keeps your furry friend entertained and connected even when you’re apart. It has a dog-safe design and host tailored features to ensure your dog’s happiness and comfort. The key features include optimization of visuals, delivery of a richer audio experience, engagement with unlimited pet media and a simple user interface to interact in real time. Experience a new level of companionship where fun and safety come together for your beloved canine.

An easy and accessible way to exercise

We’re all looking for an easier, more convenient and pleasant way to exercise as we age. Having equipment at home makes a difference so we can exercise on our own schedule and without limitations of time or weather. Having a unique product that offers the freedom of movement, helps us progress in our healthy lifestyle and aids in our fitness goals is a win-win.

From foldable treadmills to portable plunges, LifeSmart has affordable technologies that make it easy to live well at home. Their product WalkingPad started with a search for exercise equipment that is not limited by space. This foldable treadmill offers you new ideas and mature technology that let you walk and run in your home or office, without any limitations of time and weather. The Walking Pad is a revolutionary new product with numerous technology patents and design patents, which makes it a unique new product that cannot be copied. The body can be folded 180°, with smart step sensing speed control.

Pillow power: changing sleep for good

A good night's sleep is vital for overall health and well-being because it plays a crucial role in various physiological and cognitive functions. Sleep deprivation affects your physical and mental health as well as your energy levels, immune function and hormonal regulation and cardiovascular health. Developing healthy sleep habits reduces health risks and is a crucial aspect in maintaining a balanced and effervescent lifestyle.

LifeSmart’s Sleep Oasis product can impact your overall health and lifestyle because it is a shortcut to a night of intelligent sleep. It provides adequate sleep support so that your body can re-energize and fight off ailments. It aids in the functions of the mind and body as well as internal properties. This high-tech pillow brings next level comfort to your nightly routine.

Safe tech for kids

Children need a safe tech haven where they can explore and engage. From a child’s very first phone to the first camera in their collection, they embark on a journey of discovery, connection, and joy. Kids need to be welcomed into a digital world where they’re thought of first and where safety is the top priority as well as healthy connection with friends and family. A platform that encourages people to come together rather than be secluded is necessary.

myFirst elevates and empowers the way children are introduced to technology with a selection of smart watches and phones that keep them seamlessly connected to experience the thrill of exploration while staying safe. They created the world’s first kids’ tech ecosystem with a vision to redesign the way kids learn and play, in hopes of creating a community where children can grow up with technology safely introduced in their lives before they get in touch with the challenges of the adult tech world. They envision being a part of every child’s first electronic adventure.

One touch, many touch points

Having technology that simplifies life and empowers all people, not just the most interested, is long lasting. Smart and sustainable home devices and equipment are beneficial for people and the environment. When you create digital services that are more accessible and easier to use, then anyone can understand it and operate it. Everyone should have the gift of technology that adds to their life.

Flic claims to be the first smart button that will automate and elevate your home, simplifying the control of all home devices without apps or voice, through one touch. It removes unnecessary friction and boils down the experience of interacting with a service to a simple button push. Since its inception, Flic has integrated with big smart home players while also expanding their B2B business to hospitality, healthcare and so many more industries.

Ag tech at home

The current food system is broken due to food being harvested from farms hundreds of miles away, losing more than half of the nutrients along the way. A brand working on fixing and modernizing this system is Rise Gardens, an app enabled indoor garden system. Their mission is to connect people to the food they eat by inspiring them to grow food that they are proud of and can enjoy with family and friends. You don’t have to be garden smart to own a smart garden.

Smarter sexual wellness

Whether starting out fresh or experienced with every toy, there is no wrong way to pursue satisfaction. Having options that cater to all levels of experience, all desires, all body types, all preferences, is essential. SVAKOM, the world leader in intelligent intimate products, is aiming to revolutionize the category with innovative, affordable and pleasurable luxury products that are ahead of the curve, interactive, quality, easy and enjoyable to use.

Robotics for physical and mental aid as well as business operations

The relationship between humans and robots is evolving rapidly. There is a shift toward establishing a connection where our mind and body symbiotically work with robots. Where robots complement and support our functions without fully replacing or inhibiting them. It’s also vital to optimize business operations or repetitive and mundane tasks in the chaotic world we live in, so we have more time for what truly matters. This is a pivotal turning point for robotics and how fitting they are for our functionality, health and wellness and overall longevity.

Having spent over 20 years researching robotics, Wirobotics believes robotics can complement and support human physical and cognitive functions without replacing them. One of their products, WIBS, supports the lower back by manually adjusting the stiffness. Wearing WIBS does not constrain your physical movement and it will help prevent musculoskeletal injuries by reducing muscle strain and metabolic energy. They are there to enhance capabilities and potential. Their robots safely and dynamically interact with people and their wearable robots make it easy, comfortable, and safe for everyone to use to maximize their work-out.

Richtech Robotics offers a complete robotics solution whether you’re looking to automate production, cleaning or delivery. They have robust automated solutions that generate revenue and solve your business problems. Since its inception, this brand has been implemented across the country in restaurants, hotels, casinos, senior living homes, factories and retail centers. Their goal is to bring people together by automating the tasks that keep them apart.

A new application of reduction therapy for addiction

The pandemic has led many people to smoke again. The basic requirement for abstinence, the motivation to try to quit smoking, has been declining for years. Most smokers are unable to stop smoking until it’s too late. Five to 10 attempts are usually required, which often extend over decades. In addition to smoking-related diseases, the quality of life is also significantly negatively affected.

Luna Medical has set a goal to improve people’s lives through digital health applications and they started with tobacco addition. Their application, CiQuit reduction therapy, treats tobacco addiction as a chronic disease. Tobacco addiction treatment begins before you attempt to quit smoking. Their clinical trials showed positive results in their proof-of-principle study. This study was able to show that significant improvements were achieved in all surveyed indicators of the severity of tobacco dependence after just 8 weeks of therapy. CiQuit helps you regain control over your own smoking behavior and develops motivation to quit smoking. It’s about breaking the vicious cycle of addiction.

Innovative healthcare services

Changing your bad habits make a meaningful improvement of your health. You may get used to new healthy habits easily and quickly, making your lifestyle consistent and sustainable.

Ceragem has been introducing innovative healthcare services that represent a lifestyle to keep you healthy and balanced. Their philosophy is that true healthcare starts at home. Unparalleled solutions developed by Ceragem with experts and specialists based on insightful understandings and specialties in spinal care. They provide systematic and scientific solutions to improve your balance in health-related habits, utilizing data gathered from your everyday activities.

As we navigated through the expansive halls of the trade show, these emerging brands captivated us not only with tangible gadgets but also groundbreaking concepts that will redefine how we interact with technology. There are so many possibilities with the application of self tech that continue to expand, ushering in a new era of technological excellence and we are here taking it all in. We cannot wait to see what CES 2025 brings.

For more trends, read the latest from trendspotter Nancy Trent.

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trenttrendspotter · 1 month

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Blast from the past and fit for the future … Nancy Trent’s report on The International Health, Racquet & Sportsclub Association (IHRSA - now the Health & Fitness Association) is live on Club Insider today.

One of the notable trends that emerged was the evolution of basic fitness equipment which now incorporates a blend of high- and low-tech features. From automated recovery systems to self-monitoring devices and full-body workout solutions, these advancements are changing the way we engage with fitness – at the gym, outdoors and at home. Check out the full report in Club Insider and our blog, the Trent Trend Spotter today.

#health #wellness #fitness #pr #media #press #global #innovation #gyms

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trenttrendspotter · 1 month

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IHRSA 2024: A Global Showcase of Health and Fitness Innovation

By: Nancy Trent

From March 6 - 8, the International Health, Racquet & Sportsclub Association (IHRSA - now the Health & Fitness Association) once again brought together a vibrant community of health and fitness professionals, marking a significant milestone in promoting physical activity and enhancing overall wellbeing. As the global hub for the fitness industry, IHRSA's annual trade show continues to evolve, reflecting an increasingly diverse dynamic and profitable landscape of fitness innovations and opportunities for gyms, as well as fitness equipment retailers.

This year's event, hosted in the bustling city of Los Angeles, served as a testament to the industry's commitment to empowering individuals to lead healthier lifestyles. From established fitness brands to emerging startups, exhibitors from around the world converged to showcase their latest offerings and share their vision for the future of gym culture.

The trade show floor buzzed with energy as attendees explored a myriad of health and fitness solutions, ranging from cutting-edge equipment to innovative wellness technologies. One brand that utilizes technology for precise results is MYE Technologies, "Knowledge is power. Our BodyScript body composition analyzer grows in popularity as facilities turn to more accurate, efficient health and fitness solutions. IHRSA is always a great show for AppAudio and MYE Fitness entertainment products," shared Laura Garcia, Director of Sales.

One of the notable trends that emerged was the evolution of basic fitness equipment, which now incorporates a blend of high- and low-tech features. Adding equipment that makes members feel better while working out can also expedite results as well as the recognition of them between workouts in the gym and or with a trainer. From automated recovery systems to self-monitoring devices and full-body workout solutions, these advancements are revolutionizing the way individuals engage with their fitness routines, both in the gym and at home.

Julian Barnes, Co-Founder & CEO of BFS, a leading growth accelerator for fitness, wellness and self-care businesses, highlighted the spirit of openness and collaboration that permeated the conference. "The most important trend that I discovered at IHRSA was the spirit of openness and collaboration that was pervasive at the conference," said Barnes. "The three most important meetings that I had were with people I met at the convention."

In addition to showcasing the latest fitness innovations, IHRSA 2024 also placed a significant emphasis on recovery and wellbeing, which are services everyone who goes into a gym, for any objective whether it's improved health, looks or mental wellbeing, needs. Exhibitors such as Halotherapy Solutions, Dr. B and PNOE garnered attention with their offerings aimed at promoting holistic wellness and enhancing recovery processes. This growing focus on wellbeing underscores the industry's recognition of the importance of addressing not only physical fitness, but also mental and emotional health.

Pete Moore, Managing Partner, D.A. at Integrity Square, The HALO Advisors, shared three key takeaways, "Capital, software and passion. There were more private equity professionals in attendance, which is a forward indicator that there is more investment in the growth of the sector because they see the proliferation of self-care, technology and fitness. Software, data, MRM, Billing and AI are now larger than the equipment presence and the show was oozing with entrepreneurs who have been through the COVID ringer and have come out the other side... smarter, bolder and with more conviction. These emerging brands are executing stronger business models to win big."

Furthermore, the trade show served as a platform for fostering inclusivity within the fitness community. With a diverse range of exhibitors and programming tailored to cater to individuals of all ages, abilities and backgrounds, IHRSA 2024 highlighted the industry's commitment to making fitness accessible to everyone.

As the curtains close on another successful IHRSA trade show, the global health and fitness community looks forward to continuing its mission of empowering individuals to lead healthier, more active lives. With an ever-expanding array of innovative solutions and a shared commitment to collaboration and inclusivity, the future of fitness has never looked brighter.

Embracing Personal Resistance for a Healthier Lifestyle

As we journey through life, our desire for simplicity, accessibility and enjoyment in staying active becomes increasingly paramount. Having exercise equipment readily available at gyms and at home becomes indispensable, granting us the freedom to work out according to our schedule, unhindered by external constraints such as weather or time limitations. Moreover, the ability to confront and conquer challenges encountered during physical activity is crucial. This is where manual machines, powered solely by the user's physical effort, come into play. By embracing products that offer greater self-resistance, freedom of movement and enhanced control, we not only support our quest for a healthier lifestyle but also propel ourselves closer to achieving our fitness goals.

Tru Grit empowers individuals to discover their true strength through their innovative range of manual treadmills and bikes equipped with optional resistance features. These high-quality, accessible pieces of equipment challenge personal limits while providing the flexibility to adjust resistance levels according to individual preferences. Whether engaging in cardio with the Grit Runner, utilizing their weights for a full-body workout, or recovering with their inflatable ice bath, Tru Grit offers versatile solutions to meet diverse fitness needs.

Powered by KingSmith, WalkingPad was born out of a quest for exercise equipment unbound by space limitations. This foldable treadmill introduces a fusion of new concepts and mature technology, enabling users to walk or run within the confines of their home or office, irrespective of time or weather constraints. With numerous technology and design patents, WalkingPad stands as a unique and unrivaled product, distinguished by its ability to fold 180° and incorporate smart step-sensing speed control. Join the revolution in home fitness with WalkingPad and experience unparalleled convenience and performance on your journey to wellness.

Automated Recovery: Revolutionizing Fitness with Self-Care Innovations

In a landscape characterized by labor scarcities and an increasing preference for minimal interpersonal contact, the trend of automated self-care is swiftly gaining traction. From immersive baths to contactless water-jet massages and self-operating saunas, the possibilities seem endless. Let's explore the accessible options for fitness directors and professionals, along with their perspectives on integrating AI within gym facilities.

Gyms are undergoing a transformative shift by offering on-demand massages, transforming workout sessions into luxurious spa-like experiences. This evolution signifies a bold move towards automated indulgences, enticing health enthusiasts with a blend of convenience and relaxation. Dry water massages represent just the tip of the iceberg in the innovative luxuries gyms are adopting. Advanced technology utilizing warm water jets provides a soothing massage experience without requiring users to get wet, catering to fitness enthusiasts seeking a rejuvenating post-workout treat. High-tech systems such as the WellSystem Wave by WellnessJK elevate massage treatments with features like lights and calming music, enhancing the overall experience.

As the fitness industry continues to evolve, automated recovery at the gym is not merely a passing trend but a substantial transformation in how individuals perceive and value their health. Brynn Scarborough, CEO of WelllnessJK, posits that, "the future of fitness entails integrating in-person services with automation to provide a more accessible foundation of care." In a society that values customization, convenience and independence, the potential for automated wellness within gym settings is boundless.

Luxury ice baths, also known as cryotherapy chambers or cold plunge pools, offer an indulgent experience for those seeking the benefits of cold therapy in a lavish setting. These baths typically provide a controlled environment for users to immerse themselves in cold water, often incorporating additional features for enhanced comfort and relaxation.

LifeSmart Ice Baths impact an overall healthy lifestyle with their affordable, portable plunges. LifeSmart has affordable technologies that make it easy to live well at home and easy to experience by bringing the celebrity-approved cold plunge experience to your doorstep.

Chilly GOAT by Master Spas, in collaboration with Michael Phelps, leads the charge in aquatic wellness, fitness and therapy. Their cold plunge tubs encourage users to embrace an exhilarating lifestyle while providing a safe and enjoyable experience. Utilizing SoftTread nonslip material and a quality circulation pump, Chilly GOAT ensures optimal safety and enjoyment for users.

Orca Plunge offers cold plunge tubs constructed with drop-stitch inflatable technology, ensuring durability and strength. With options to stand up, sit down or lay down, Orca Plunge caters to every preference. Easy assembly and a built-in filtration system contribute to a hassle-free experience, eliminating the need for constant draining and refilling.

FUJIMI, a leading supplier of medical electronics and physical therapy units, presents state-of-the-art massage chairs featuring cutting-edge technologies. Equipped with an acupoint auto-induction system fused with magnetic therapy, FUJIMI chairs offer relief from the pains and stresses of modern lifestyles.

This revolution in relaxation is attracting a new wave of health-conscious consumers seeking innovative and rejuvenating methods to supplement their traditional fitness routines and recovery processes. With automated self-care solutions becoming increasingly accessible, the future of fitness recovery promises unparalleled convenience and luxury.

Empowering Self-Monitoring: Harnessing the Power of Fitness Technology

As individuals increasingly prioritize proactive health management, the demand for self-monitoring tools continues to surge. From tracking sleep quality to monitoring heart health and assessing vital nutrient levels, people are eager to anticipate and address internal changes before they escalate. A plethora of emerging technologies is facilitating self-monitoring and fostering connections with healthcare providers who can offer timely guidance. Let's delve into the latest advancements in fitness technology that are revolutionizing the way we monitor our health.

PNOĒ's groundbreaking cardio-metabolic analyzer has democratized the power of breath-based analysis, revolutionizing how we assess heart, lung and metabolic fitness, as well as nutrition and exercise programming. Traditionally confined to labs, clinics and hospitals for over a century, breath-based cardio-metabolic analysis is now accessible to everyone, thanks to PNOĒ. Their diagnostic capabilities and personalized programming empower individuals to take control of their health, while also serving as a valuable resource for health professionals, including coaches, nutritionists, physical therapists and medical professionals, offering continued education opportunities.

As a global leader in body composition technology, InBody is committed to providing non-invasive, convenient and accurate data to simplify the understanding of health and wellness. From their body water analyzer to their blood pressure monitor and stadiometer, InBody's suite of biomedical tech offers reproducibility and precision, empowering individuals to track and manage their health with confidence.

In a world where proactive health management is becoming increasingly essential, the integration of innovative self-monitoring technologies holds immense promise. By leveraging these cutting-edge tools, individuals can take proactive steps towards optimizing their health and wellbeing, fostering a future where preventive care is the cornerstone of wellness.

Elevating Fitness Fun: Innovations for Engaging Workouts and Profitable Service Offerings

In today's fast-paced world, individuals are increasingly prioritizing their daily wellbeing, seeking cost-effective methods and accessible technologies to support their fitness journey. For fitness professionals, this presents an opportunity to embrace innovative strategies that enhance client engagement, modernize service offerings, and drive profitability within their gyms. Let's explore some fresh innovations and reliable strategies to achieve these goals.

Introducing Hup6, a brand-new fitness class offering an exhilarating way to stay in shape. With motivating videos and energizing music, Hup6 classes utilize patented gear and audio cues to deliver custom exercises. Each session comprises six rounds, guiding participants through moves with certified Hup6 coaches. With the flexibility to learn at one's own pace and tackle optimal challenges, Hup6 transforms workouts into engaging experiences.

Quick Hits

Targeted Workouts for Optimal Results: Zone Training revolutionizes fitness by allowing members to focus on specific body parts based on different heart rate zones. This tailored approach ensures individuals train at the appropriate intensity for their prime results at the gym. Safe and effective equipment is essential for optimal training effects, making Zone Training a must-have for modern fitness facilities.

Core Strength Re-worked: As a leader in core and functional training solutions, The Abs Company offers innovative equipment to elevate abdominal workouts. Their patented concept, The 6-Minute Ab Zone, combines six popular ab machines with a timing light to guide users through the circuit. With intuitive, easy-to-use equipment, The Abs Company provides a simple technique for users to feel successful and comfortable in their workouts.

Comprehensive Fitness Solutions: The Johnson Health Tech family encompasses multiple fitness and wellness brands catering to diverse markets worldwide. From Matrix's dynamic workout equipment to Horizon Fitness' at-home training solutions and Synca's massage chairs, they offer solutions for every fitness level, budget, and lifestyle. With a commitment to quality and innovation, Johnson Health Tech transforms fitness experiences across the globe.

Personalized Rowing Workouts: For rowing enthusiasts seeking customized workouts, myrow offers a 22" tablet streaming classes, providing robust stats, and fostering a community of rowers. With precise analytics evaluating performance for all fitness levels, myrow helps users achieve their fitness goals while syncing seamlessly with the Concept2 Online Logbook.

Preparing for Parenthood: ProNatal Fitness is dedicated to helping individuals successfully navigate the pregnancy, childbirth and parenthood journey through self-guided programs and exercises. Grounded in performance training principles, their products and services aim to prepare individuals for the physical demands of pregnancy and recovery, ensuring a smoother transition into parenthood.

Your Fitness Gear Partner: As the #1 provider of new and used fitness gear worldwide, Primo Fitness U.S. offers comprehensive services including logistics, assembly, and installation. Whether furnishing a home gym or commercial facility, Primo Fitness US turns fitness dreams into reality with quality products and expert services.

Smart Dumbbells for Smart Workouts: SMRTFT's smart, adjustable dumbbells revolutionize strength training and conditioning with efficiency and effectiveness. Whether a professional athlete or stay-at-home parent, SMRTFT's nuobell collections cater to diverse fitness goals with ethical manufacturing, impeccable quality, and timeless design.

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Incorporating these innovative solutions and reliable strategies, fitness professionals can elevate client experiences, drive engagement and unlock new opportunities for profitability within their gyms. With a commitment to innovation and customer satisfaction, the future of fitness is brighter than ever before.

The IHRSA trade show offered an opportunity for a diverse range of individuals and businesses involved in the fitness industry to connect, learn and discover new ways to grow and innovate. It served as a catalyst for collaboration and technological advancement within this community. We gained valuable insights into the future direction of this health and wellness space through these magnificent upgrades and evolution of products and services. We are looking forward to what lays ahead at the 2025 Health and Fitness Association Convention and Trade Show.

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