Most women would love to be able to go on a run at night while listening to music WITHOUT worrying about their safety
Samsung has apologised for a recent advert which showed a woman getting up at 02:00 to go for a run through the streets of a city alone.
The advert has been criticised by some women's running groups and safety campaigners for being "unrealistic".
Samsung has told Radio 1 Newsbeat it was never its intention to "be insensitive to ongoing conversations around women's safety."
"We apologise for how this may have been received," it adds.
"The 'Night Owls' campaign was designed with a positive message in mind: to celebrate individuality and freedom to exercise at all hours."
Women's safety group Reclaim These Streets has described it as "tone deaf" in light of the death of Ashling Murphy who was killed on a run in January.
The 23-year-old's death in Tullamore, Ireland, opened up the conversation about how unsafe some women feel running alone, especially at night.
It sparked the hashtag #shewasonarun as posts and stories were shared about women being harassed while out running.
It's for this reason Esther Newman, editor of Women's Running magazine and podcast, says this advert is "not representing the truth".
"Women don't run at that time because we are too scared to," she told Radio 1 Newsbeat.
"It's really shocking. I don't know any woman who would be running at 02:00 in the morning. Certainly not in a city."
According to recent figures from the Office for National Statistics, half of all women have felt unsafe at some point walking alone in the dark.
And running is no exception, according to the views shared online in response to the Samsung advert with some calling it "ridiculous" and "unrelatable".
Samsung replied to some of the comments on social media saying: "We can assure you that the meaning for this advert is for all Galaxy customers/viewers to achieve their health and wellness goals on their own schedules".
But one of the main things that Esther Newman points out is that the lead character is running with headphones on.
"Wearing headphones is a contentious point. Most women runners I know don't wear headphones, and that's during the day, because they are concerned about their safety."
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Wake up honey, Zorishy Posted new Bur art
Hello, I’m back and here to bring you a combination of my two favorite things to draw: Burs/tropesonas and Japanese street fashion.
I will eventually be putting up polls for what styles to draw Spencer (Simpbur), Danny (Phantombur), Argos (Argbur), Keith (Dr malpractice), 😶 (Zonebur), and Apollo (100pbur) in
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sorry but I hate the type of norse pagan type guy that will have very questionable looking tattoos and like frankly i shouldnt have to spend 15 minutes on google to work out whether youre a white supremacist. its like they dont get that the ambiguity is already not good. if I see you from a distance and you have a bunch of weird looking cross patches on your jacket im going to go about my day feeling disturbed because I couldnt mentally record the features fast enough to later correctly identify the niche differences that tell me whether youre literally a nazi or not... like I think you could stand to be more concerned at the thought of giving someone that impression im ngl
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why do those posts about loving the word cunt have so many notes like “i wonder why my mother is so offended by it” like do you actually know what it means in the US
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