The Culture of Pop Music
Just like any other culture it has a history. It has people who belong to and appreciate it and it has people that don't.
Jungkook has clearly stated his wish to be part of it.
There’s been a massive resurgence of early 2000s trends including fashion and music trends. We can see music of 2023 sampling, covering, being influenced by and paying homage to that era in their sounds and visuals.
Jung Kook - 3D feat. Jack Harlow
Example of pop/r&b of the early 2000s
Victoria Monet - On My Mama MV & Jung Kook - 3D MV
There *IS* a conversation that has been going on for as long as I can remember AND before, as to pop music and it’s relationship with black culture. That’s not a topic that will be covered here. However it’s worth noting that Pop music, being so heavily influenced by black culture, leads to sensitivities when highlighting the things liked or disliked about pop music, it’s lyrics, visuals, sounds etc.
Victoria Monet MV & Jung Kook - Seven Performance MV
A lot of dance moves in pop music videos, seen as provocative by some audiences are praised and not seen as anything more than an extension of the music. The artists are praised for their sensual movements to the beat, reminiscent of how the listener may dance to the same song with their friends or partners at the club, in their car, at a house party, places you’d expect to enjoy pop music. The dancing mostly isn’t taken for more than what it, an addition to the visuals. Pop music videos are rarely seen as a reflection of the artists real life interactions, most viewers don’t expect the artists to dance off a car, on a metal fence or on a crane in real life.
Example of pop/r&b visuals & lyrics (Normani - Motivation)
Jungkook's pop/r&b visuals & lyrics (Jung Kook - Seven feat. Latto)
Music can be playful, music can be fun, music doesn’t have to be serious, filled with soul searching, heartbreak, lyrical genius, layered production or activist messages.
Pop music in particular is meant to be catchy, it’s meant to be easy listening. Not always require of depth and analysis. With pop music especially, sometimes it is what it is.
Justin Bieber - Sorry MV Jungkook - Seven
Billboard Hot 100 Number 1 song, with the video choreographed by The Lab's Sienna Lalau, who also featured in the video. Sienna and The Lab are also known to have worked with BTS and performed with j-hope at Coachella.
Example of Lyrics of a Number 1 pop/r&b song
Globally recognised Pop Star Justin Bieber with R&B artists Daniel Caesar & Giveon with their Billboard Hot 100 Number 1 song, Peaches
This is the genre that JK has based his solo debut on so far. These are a few examples of his peers within that genre. Not BTS.
Critically acclaimed Singer & Songwriter Victoria Monet, known for writing for some of the biggest pop stars including Ariana Grande. MV visuals with male and female dancers, chores, skin on display. Singing about confidence, sex and the addition of strong language to her lyrics.
Pop music of different decades has always had those that didn't subscribe to it and had lovers of it, it was seen with The Beatles, it was seen with Elvis, it was seen with Madonna. They all had the terms ‘scandalous’, ‘not suitable for kids’, ‘too provocative’, ‘basic’ etc attached to them at some point in their career.
Opposers of pop music have been heard time and time again over the years to praise their favoured genre for having more depth, more quality, more artistry etc whilst seeing pop music as lesser, as commercial and lacking artistic integrity.
Michael Jackson had major push back when shedding his child star image from his group with his brothers to become a soloist, yet today he is one on the biggest icons of music history, pop music, as are all the aformentioned artists.
In every period there were people for and people against.
This post is not about the harmful tropes within pop music, the objectifying visuals, the problematic lyrics etc. There are many issues with pop music, just like there are issues with rock music with parent and religious groups, divisive issues with country music, appropriation issue with the aforementioned and with Jazz music. Each genre has its issues. Each genre have people who love it or hate it.
This is just about the fact that pop culture exists, it has always existed, it's a culture that is important to a lot of people, it is understood and appreciated by a lot of people. It has always had people also against it, it has always had people trying to hold it accountable and people who do not enjoy it.
This is the culture, its always been here and most likely always will.
You don't have to like it, you don't have to love it, but there are those that do and that doesn't make one wrong and one right, it doesn't make one superior nor on inferior.
It’s the genre at present that JK wants to be apart of, that he wants to fit in with and he’s doing so well when looked at along side those successful and praised in that genre.
Comparing Jungkook to his old solo or group music and old style or comparing Jungkook to his members recent solo works does a huge disservice to him and to the other members. They've specifically stated that they wanted to show their individual colours separate to the group's.
By Jungkook's own admission he wants to be a global pop star, instead of looking to compare, either him to himself or him to others, when you look at the examples of popstars of today and of the early 2000s, Jungkook has achieved that and is continuing in that path. His solo rollout fits in with his pop peers.
It's a culture, its always been here and most likely always will.
💜
Jungkook’s Pop Peers:
Links & interesting reads
Who is Victoria Monet Grammy Nomintated Singer-Songwriter Victoria Monét? (Article)
Justin Timberlake - Like I Love You (MV)
Justin Timberlake - Rock Your Body (MV)
Normani - Motivation (MV)
The music video starts with a child version of Normani watching 106 & Park, the music video countdown show that ran on BET from 2000 to 2014, and then shows grown-up Normani recreating scenes from some classic videos from the last two decades. Article Source
Who is Normani? From Fifth Harmony to Soloist (wiki)
Justin Beiber - Peaches feat. Daniel Caesar & Giveon (MV)
Jung Kook - 3D (MV)
Jung Kook - Seven (MV)
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A Persuasive Argument - dpxdc
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